Alhambra Historical Society to present “O the Wall in Alhambra: e History of Alhambra’s Vans Store” on January 26

Are you ready to go o the wall, Alhambra?

On ursday, January 26, 2023, the Alhambra Historical Society will host an event entitled “O e Wall in Alhambra: e History of Alhambra’s Vans Store,” which will feature a presentation by Catherine Acosta, Vans’ Archivist and Brand Historian and Steve Van Doren, Vans’ Vice President of Promotions and Events and son of Vans co-founder Paul Van Doren.

Vans, the globally-recognized sneaker and action sports brand, has been operating its Alhambra retail store at 420 South Gar eld Avenue for almost 56 years. “ e Alhambra store is Vans’ oldest and longest operating store in Southern California. No other Vans’ store has survived at its original location,” stated Catherine Acosta, Vans’ archivist. “We know the Alhambra store has been in operation since 1968, but there is a possibility that it originally opened as early as 1966—the year that Vans was founded 23 miles south of Alhambra in the city of Anaheim,” continued Acosta.

Vans Archivist, Catherine Acosta, holds a pair of early '80s custom Vans' Era sneakers from the archive. is pair shows a California license plate inspired design on the rubber sidewall, which was a custom design o ered by Vans in the early '80s. Photo credit: Courtesy of Vans Archive

Since the early 1980s, Vans has owned and operated the Alhambra store. Prior to that, Vans rented the building. e Alhambra Vans store is a relatively unknown and unassuming structure that could be historically noteworthy. With Vans creating its o cial archive in 2019 at its global headquarters in Costa Mesa, CA, more information is coming to light about the Alhambra store, its role and the overall history of Vans retail operations throughout Southern California in the 1960s and 1970s.

“We are excited to present this program and give Alhambrans the opportunity to learn more about the signi cance Alhambra plays in Vans’ history,” said Chris Olson, President of the Alhambra Historical Society. “We encourage everyone attending the presentation on January 26 to arrive sporting their Vans sneakers, hats and/ or t-shirts. We’ll go ‘o the wall together’ and take a photo of everyone in their Vans attire.”

The presentation will take place at 7:00 p.m. at Alhambra’s Masonic Lodge, 9 West Woodward Avenue, Alhambra, CA 91801.

The event will be free to the general public, light refreshments will be served and parking is free and available at the Masonic Lodge. To register for the event, please visit https://offthewallinAlhambra.eventbrite. com.

If you’d like to learn more about the Alhambra Historical Society, the museum or future programming, visit www. alhambrahistoricalsociety.org, call (626) 300-8845, or email alhambrahistsoc@ att.net. e Alhambra Historical Society Museum, located at 1550 West Alhambra Road, Alhambra, CA 91801, is free to visitors and is open between 1:00 p.m. and 4:00 p.m. on the rst and third Saturdays of every month.