NEWS
Abbeycroft Enjoys A New Era Of AI-driven Pool Technology Operator Abbeycroft has reported positive results after installing cutting-edge assisted lifeguard technology at its Mildenhall Hub to enhance lifeguard operations. The technology provides an extra layer of protection for swimmers at the popular site while improving operational efficiencies. Demonstrating its commitment to a safety-first culture, the not-for-profit social enterprise worked with the Royal Life Saving Society UK (RLSS UK) throughout the process to ensure a smooth transition to the new technology and that lifeguards and facility staff are confident and fully trained in using the advanced safety features. RLSS UK is collaborating with Lynxight in the UK and Ireland to support pool operators in adopting affordable technology that complements existing lifeguard provisions without adding significant costs. Going live at Mildenhall Hub’s main sixlane, 25m pool last September, the system’s
benefits are already being felt, according to Julie Hughes, who oversaw the installation as Abbeycroft’s Lynxight champion. “It gives an additional layer of safety for our swimmers. It’s like having a secondary lifeguard on hand. Our lifeguards are our primary response team, but this system backs them up.” “It’s an amazing system. It has made us safer, brought a new level of engagement to our lifeguards and demonstrated our commitment to public safety,” said Tracey Loynds, Operations Director for Abbeycroft. “We are proud to be one of the first small trusts in the UK to install this technology. Working with RLSS UK has ensured that we have considered safety first, and we felt that a blended approach would support the wellbeing of our lifeguards while enhancing the safety of our swimmers.” Abbeycroft manages and operates 12 facilities on behalf of West Suffolk Council and Babergh District Council.
Innovation, Knowledge And Exceptional Support… In A New Look!
Golden Coast offers professionals in the wet leisure industry a comprehensive range of pool products and components. From filters, pumps and heat pumps to covers, maintenance products and cleaners, Golden Coast is a trusted partner at every stage of any project. In addition to the company’s carefully selected product range – a blend of their own items and renowned brands in the pool and spa industry – the Devon-based business are committed to offering unparalleled support thanks to half a century worth of experience and knowhow. Whether it is delving deep into the specifications of a particular piece of equipment or explore marketing options for UK businesses, Golden Coast have got the expertise to help. From advice over the phone to bespoke one-to-one training sessions, the company equips all their trade customers with the knowledge that they need to deliver an impeccable service. Moreover, the company is part of the international Pollet Pool Group. Together with colleagues from different European countries, Golden Coast are in the front row of the pool industry when it comes to launching and supporting new innovations and developments. On that theme, the company are proud to introduce their renewed visual identity – Golden Coast 2.0 – which will be officially launched at the SPATEX trade show in February. Golden Coast 01271 378100 www.goldenc.com
HTH Reveals A New Brand Design For 2025 HTH, a leader in the pool and spa products industry, is proud to announce the relaunch of its brand design. This change has been a major project and marks an important step in the company’s evolution to offer an enhanced and modern experience to its customers and consumers. First, in order to gain a better understanding of the market, the company carried out an extensive survey of 1,600 consumers. This study identified HTH consumer profiles and improved the company’s understanding of their demands and requirements. three key points emerged from this study: • The requirement of quality: Consumers are looking for easy-to-use, high-performance products with guaranteed visible results for
8 February 2025 SPN 6+8+11_SPN_February_2023_News_General.indd 8
healthy, sparkling water. • Serenity first: For them, swimming pools should remain a pleasure, not a burden. They want it to be easy to maintain, without adding to their already busy dayto-day lives. • Trust and proximity: When they choose a product, they want to be accompanied by competent professionals who can answer their questions and reassure them. The new logo features a lifebuoy and a slogan. ‘Together’ maintains an emotional bond and brings empathy to the brand whilst ‘for crystal clear water’ appeals to the rational side of demanding end-users by focusing on the expected result.
This design has been widely approved by consumers, who find it differentiating compared to other players in the market and compared to the previous design. These results were observed during the packaging test carried out in 2023 with a panel of 300 pool owners. The new design performed better than its competitors in terms of preference, intention to buy and overall appreciation. From 2025, all products in the HTH and HTH Spa ranges bearing the old logo will gradually be replaced by products with the new HTH visual identity. HTH / Innovative Water Care 01924 792909 www.hthpiscine-pro.com
www.swimmingpoolnews.co.uk 23/01/2025 17:44