HOT TUB, SWIM SPA & WELLNESS NEWS

Buy It Direct Group Expands With Acquisition Of Outdoor Living

One of the UK’s largest online consumer goods retailers, Buy it Direct Group, has acquired hot tub and swim spa specialist, Outdoor Living, as part of its ongoing expansion strategy. Already home to a number of leading eCommerce brands, including Appliances Direct, Laptops Direct, Better Bathrooms and Furniture 123, Buy it Direct Group has seen impressive growth in recent years, increasing its turnover by more than 20% year-on-year to £436m in the year ending 31 March 2021. Established in 2003, Outdoor Living is one of the UK’s most trusted retailers of hot tubs, swim spas, saunas and gazebos, selling both Jacuzzi® and own-brand products out of two premium showrooms in Yorkshire. The business prides itself on its customer experience, attributing its success to the ongoing support and service provided to purchasers. The acquisition of the business strengthens Buy it Direct’s existing lifestyle offering, and will provide Outdoor Living with the ability to scale rapidly thanks to access to Buy it Direct’s nationwide infrastructure and expertise in eCommerce, supply chain and logistics. Founder Paul Margerison and his team of 42 will be remaining at the firm to oversee the next chapter of its development. With a well-established logistics, IT and financial infrastructure shared by each of its brands, Buy it Direct Group is uniquely positioned to scale new acquisitions by giving them immediate access to this infrastructure, as well as enabling them to leverage its existing business and consumer database. Outdoor Living 01482 212322 www.outdoorlivinghottubs.co.uk

Tough Mudder Charity Success For Superior Team Superior Wellness smashed their fundraising target by taking part in the gruelling obstacle course ‘Tough Mudder’ in aid of Fibromyalgia Action UK recently. A team of 39 from Europe’s largest hot tub distributor took part in the 10-mile mud obstacle course on the edge of the Yorkshire Dales. The money raised will go directly to their national charity partner Fibromyalgia Action UK, who are fighting for freedom from Fibromyalgia – to raise awareness and much needed funds. Fibromyalgia is a long-term condition that causes persistent pain all over the body. As well as widespread pain, other symptoms will include but are not limited to fatigue and nonrefreshing sleep, and brain or fibro fog. Tough Mudder is a world-renowned series of obstacle and mud runs that pushes physical and mental limits without the pressure of competition. The Superior Wellness team showed true family spirit, dedication and commitment – never leaving a team member behind. Rob Carlin, Managing Director at Superior Wellness said: “I am incredibly proud of the team; everyone finished the course, helping each other along the way as well as conquering fears and challenges. “We are overwhelmed with the generosity of donations to raise much needed funds for our national charity Fibromyalgia Action UK. Thank you to everyone who has donated so far; it is not too late to donate via our Just Giving link. “We hope to raise awareness of the condition through the partnership, particularly amongst young people, as many may not even know what it is. There is great synergy between our brands and we are very excited about our partnership.” Throughout the year the Superior Wellness team will be taking part in a series of charity events to raise funds for Fibromyalgia Action UK. Superior Wellness 01246 559071 www.superiorwellness.co.uk

Stylish And Robust Spa Cover-ups From Certikin Certikin International has added some exciting new colours and designs to its popular spa covers range. Manufactured from the highestgrade materials at the company’s state-of-theart manufacturing facility in Leeds, the covers are both stylish and robust. Meeting European Domestic Spa Standard EN17125, as well as the safety aspects of the often-quoted American Standard ASTM F1346-91, the covers are made to order to almost any size and shape, with some common sizes and colours held in stock for quick dispatch. These premium quality product offers durability and heat retention at a highly competitive price. Ash Grey, Merlot and Carbon have been

20 August 2021 SPN 18+20_SPN_Aug_2021_Wellness.indd 20

added to the existing nine colour options. All of the covers feature: • Closed cell, chemical resistant, heat retention PE foam filled full length central hinge included as standard • Three tapered thicknesses: 10cm to 5cm (4” to 2”), 12.5cm to 7.5cm (5” to 3”), 15cm to 10cm (6” to 4”) • Prices bracketed, per tapered thickness, up to 2,400mm – custom sizes and swim spa covers are also available • A minimum of 4

lockable, reinforced straps • Double stitched and reinforced handles. All of the 12 colour options in the enhanced line-up are produced in high quality UV and mildew protected marine grade vinyl and for peace of mind, each comes complete with a 3-year pro-rata warranty. Serial numbers are included too for easy re-ordering via easy to use manual or electronic order forms. Certikin International 01993 777200 www.certikin.co.uk

www.swimmingpoolnews.co.uk 30/08/2021 15:18