12 | March 16, 2023 | Dunwoody Crier | AppenMedia.com/Dunwoody
COMMUNITY
DutchCrafters celebrates 20 years By ALEXANDER POPP alex@appenmedia.com
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ALPHARETTA, Ga. — When DutchCrafters CEO Jim Miller and his partner Miao Xue first went into business in 2003, they didn’t really know what they wanted to sell. Normally, that doesn’t bode well for the survival of a business. But Miller and Xue, both former grad students at the University of South Florida, knew that an invention called the internet was starting to show a lot of potential for matching customers with niche products that were hard to find. DutchCrafters will celebrate its 20th anniversary later this month, marking years of hard work through recessions, a global pandemic and countless other challenges that led them to become an industry leader in selling hand-crafted furniture to customers around the world. “It’s been a great success story,” Miller said. “But wow, there were challenges along the way. It took a lot of work.” Today DutchCrafters is known for selling high-end custom furniture made
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ALEX POPP/APPEN MEDIA
Jim and Linse Miller, center, stand with their staff in the showroom of DutchCrafters in downtown Alpharetta. The Amish-made furniture company opened its Alpharetta location in October 2022.