THE PRODUCTS OF THE YEAR AWARDS 2020 AS VOTED FOR BY RETAILERS
SQUASH
SQUASH WINNER RIBENA RASPBERRY & RHUBARB Ribena topped the voting with its Raspberry & Rhubarb squash flavour which it introduced into the wholesale channel in July. Ribena Raspberry & Rhubarb squash is available in cases of 6 x 600ml bottles, price-marked at £1.50. The launch came at a time when squash sales in the independent and symbol channel were nearly double what they were the same time the previous year. Charlotte Flook, Head of Brand for Ribena at Lucozade Ribena Suntory, said: “Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home. We wanted to give convenience retailers the opportunity to attract and retain even more shoppers with a brand-new great-tasting flavour and Ribena Raspberry & Rhubarb is set to do just that.”
HIGHLY COMMENDED VIMTO REMIX ORANGE, STRAWBERRY & LIME
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SLR | PRODUCT OF THE YEAR 2021
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