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Three into one as TransTec brand takes leading role Automotive seals manufacturer Freudenberg has switched to a single aftermarket sealing kit option for buyers of remanufacturing kits and components in the power steering sector A strategic decision by Germanbased automotive seals manufacturer Freudenberg means that the TransTec brand is now the OE supplier’s sole aftermarket sealing kit option for buyers of remanufacturing kits and components in the power steering sector. Until now, Freudenberg’s sealing kits for this market were previously available under the TransTec, Corteco (Freudenberg’s aftermarket distribution arm) and ASL (Auto Suppliers Limited) brands. ASL was acquired by Corteco over two years ago and continues to have operations in Kidderminster, UK. “While ASL and Corteco are dominant brands around Europe, TransTec is the leading name everywhere else in the world, for not only power steering applications but automatic transmission overhaul kits too” says Timo Flettner, Commercial Manager TransTec Europe. “The move to one brand of power steering kits makes more sense. It streamlines our route to market, and clears up any confusion that may be out there.” TransTec, a brand of North American based Freudenberg-NOK Sealing Technologies which was introduced in 1978 has evolved and continues to strengthen following the 1989 joint venture between manufacturing parents Freudenberg and Japan based NOK Corporation - one of the world’s largest manufacturers of steering and transmission components. TransTec sealing kits are purchased primarily by specialist distributors that sell to remanufacturers of automatic transmissions, as well as power steering rack, gear and pump remanufacturers that are supplied directly. “Single branding makes buying decisions easier for customers globally and it allows us to focus on TransTec’s worldwide reputation for quality,” says Simon Vickers, product

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manager, TransTec Europe. “It also provides us with the opportunity to drive home the message that we are the only aftermarket kit supplier that is also an OE seal manufacturer.” For additional information, please visit www.fst.com/company/about-fnst www.transtec.com

“The move to one brand of power steering kits makes more sense. It streamlines our route to market, and clears up any confusion that may be out there”

About Freudenberg-NOK Sealing Technologies Freudenberg-NOK Sealing Technologies is the Americas joint venture between Freudenberg and Co. in Germany and NOK Corp. in Japan. Freudenberg-NOK is a leading producer of advanced sealing technologies for a variety of markets including: aerospace; agriculture; appliance; automotive; construction; diesel engine; energy; food and beverage; heavy industry; and pharmaceutical. Founded in 1989 under the legal name Freudenberg-NOK General Partnership, Freudenberg-NOK is headquartered in Plymouth, Mich. and operates more than 20 facilities across the Americas. For additional information, please visit www.fnst.com

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Profile for RAI Amsterdam

ReMaTecNews | DECEMBER 2016  

ReMaTecNews | DECEMBER 2016