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June Protocol Pearls on Brand Guidelines
The value of Alpha Kappa Alpha Sorority, Incorporated’ s ® brand guidelines lies in the ability to provide consistency and recognition. Consistent use of our logo, font, photographic style and key messages will build awareness and recognition of the Alpha Kappa Alpha brand.
Please review the following protocol reminders:
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The Alpha Kappa Alpha Sorority, Incorporated® coat of arms (also known as the shield or crest) and administration logos are the primary visual devices for representing the sorority. They are the face of our brand. They celebrate our heritage and our future.
Under the Soaring to Greater Heights of Service and Sisterhood Administration use of region and chapter logos are not permitted. Exceptions may be granted for one-time, specific purposes such as a chapter anniversary, or other similar events. The official Alpha Kappa Alpha Sorority crest (shield) must be used in conjunction with these particular logos.
The “Soaring to Greater Heights of Service & Sisterhood” logo and the associated program logos are the official emblems of the 2022 – 2026 administration. They should be used to promote the current administration’s programs, projects and overall theme. Under NO circumstances should the “Soaring to Greater Heights of Service & Sisterhood” logo supersede the coat of arms.
The “Soaring to Greater Heights of Service & Sisterhood” logo and associated program logos (e.g., Strengthen Our Sisterhood) should be used when creating chapter correspondence, written communication, reports, flyers or the like.
Over the years, local customs have been created and spread throughout the Sorority but have no significance or association with Alpha Kappa Alpha Sorority, Incorporated® and should not be used. These include, but are not limited to frogs, bunnies, mice, pink panthers, K's, and being the little sisters to members of any fraternal organization. *This included engaging in the tradition and gestures associated with any fraternal organization.
Sisterly Submitted,
Soror Arielle Weaver
Sorors:
