Airline Marketing Monthly - September 2019

Page 53

Air Asia - Your journey, our passion

The centre-piece is a video narrated by

In addition, the airline offered a 20%

Malaysia’s Prime Minister, Dr Mahathir

celebratory discount during the National

Bin Mohamad and novelist and poet

Day celebration week.

Dato Sri A Samad Said. Air Asia says that the “video depicts the everyday lives of Malaysians from all walks of life striving together for a better future.” So far the video has been viewed over six million times on YouTube.

53.

Separately, with Air Asia being the latest A321neo customer, the airline has released a ‘sneak peek’ video showing the aircraft in the Airbus paint shop.

Airline Marketing Monthly | September 2019

To celebrate Malaysia’s national Independence Day (31 August), Air Asia launched a campaign called ‘Your Journey, Our Passion.’


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