Australian Traceability Shines at WORLDSTAR Awards for 2023 Traceability is often viewed as an 'evolving' technology, the recognition of an Australian company developing Australia’s export credentials 'challenges' that theory. The technology exists, has been deployed and it can be done cost effectively, delivering a strong return on investment.
added Jeff Scott, ATGA CEO. We are really proud of the pilot and thank the Victorian Government for their support of the project. Thanks also to technology provider Result Group and producer-exporter Perfection Fresh for agreeing to participate in the pilot. To win a world award is an exciting achievement for the Australian Table Grape Association. There was a lot of thought and strategy that went into our traceability pilot to make sure it would be a success.” The process of the traceability project starts at the farm, where the polybags that will be exported to over 15 markets in the Asia Pacific Region are given unique serialised GS1 Digital Link - enabled QR code labels. Labels also provide crucial traceability information about consumer pack units, cases, and pallet numbers, as well as time and temperature tracking information that was captured through the cloud database, in order to combat all types of food fraud. The digital twin integrated in the QR code labels ensures that each one is unique and traceable. Luke Gibson, a Chief Marketing & Innovation Officer, Perfection Fresh commented, “This significant award recognises the strong collaboration between a
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AIP NEWSLETTER FEBRUARY 2023
team of experienced and skilled stakeholders working together to overcome challenges and achieve a result, Perfection Fresh was proud to be part of this pilot project. Packaging is the most important touchpoint for customer and consumer communication. This technology gave us, as a brand owner, the opportunity to ensure product safety and quality across the supply chain as well as obtain direct feedback from users on our product experience.” Result Group are deeply honoured to have been chosen as a winner of the 2023 WorldStar awards among our global peers and to see the new technology utilised by the pilot enhance authenticity and provenance across the fresh produce sector. “Winning the award is very humbling and a great recognition for our hard-working and dedicated team. Collaboration with current system vendors and developing interoperable protocols is always a challenge and requires trust and respect. The upside, it opens up new opportunities in the traceability sector, as we continue to strive to further innovative solutions in the Australian market. We couldn't have done it without our partners, the Australian Table Grape Association, Agriculture Victoria, Perfection Fresh Australia, and GS1 Australia, so this is a joint triumph," said Michael Dossor MAIP, Result Group General Manager.