AIESEC Global Brand Toolkit | September 2014

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Additonal Elements Light Bulb This an extra element that you can use in your graphic compositions. It is not a logo substitute.

Opacity

Full color

You can’t change the orientation of the light bulb. You can use the level of opoacity that you want.

Pillars

Opacity

The four allowed colors are green, white, blue and dark blue. They need to be full color.

Typography

This icons are made to illustrate the 3 main pilllars of Youth to Business. Is important that you don’t change proportions or colors.

Original colors

Banners for phrases

This are used to make emphasis in some words in a phrase.

White logos

PT Sans Regular PT Sans Bold PT Sans Italic PT Sans Bold Italic

Banners for graphic compositions This are used to make emphasis in some words in a phrase.

You can play with dierent level of opacity in solid color or in fade-to-white.

Signature Don’t forget to add the signature. This is going to help us to make more clear the connection between the program and AIESEC.

Inspire

Colors Engage

Act

You can’t change the orientation of the pillars or create new ones. You can use the level of opoacity that you want.

Shapes Don’t forget to add the brand shapes to any graphic composition. Remember to use them in the correct way.

White Web (hex) # RGB 255/255/255 CMYK 0/0/0/0 HSB 59/0/100

Green Web (hex) #64b22e RGB 100/178/46 CMYK 65/0/100/0 HSB 94/734/79

Blue Web (hex) #009ee3 RGB 0/158/227 CMYK 100/0/0/0 HSB 197/100/89

Dark Blue Web (hex) #084988 RGB 8/73/110 CMYK 99/74/16/3 HSB 208/94/53


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