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Number 94 - english version

Page 48

Members of the Jur y

Aidin ARDJOMANDI Director Designooor Magazine Le c t u r e r Pa r s U n i ve r s i t y o f A r t a n d A r c h i t e c t u r e Te h ra n , I ra n

THE PERSPECTIVE PRINCIPLE

Based in Tehran, Iran, Aidin Ardjomandi is a multidisciplinary designer, lecturer, and design critic specializing in product, lighting, and sustainable design. He teaches at Pars University and manages Designooor Magazine. With jury roles in 50+ global awards, including the A’ Design and LIT Awards, his insight into aesthetics, functionality, and innovation makes him a key voice in the international design community. WHAT DID THE CHILD VERSION OF YOURSELF WANT TO BE WHEN YOU GREW UP?

–I was a curious dreamer, always sketching imaginary worlds and reinventing everyday objects. I didn’t want to be something—I wanted to understand everything. There was no single “aha” moment, just a deep fascination with how design shapes the world around us. WHAT WAS YOUR FIRST JOB IN THE FIELD? GIVE US A PLACE, A MOMENT, AND A STATE OF MIND!

–My first job was as an editorial cartoonist—exciting, but intimidating. One of my most meaningful pieces was a memorial for the victims of the Charlie Hebdo shooting. I quickly realized I was more drawn to layered critique than provocation. That experience led me to design, teaching, and research, where storytelling and visual analysis remain central to my work. WHAT’S THE BEST CAREER ADVICE YOU’VE EVER RECEIVED?

–Someone once told me, “Design isn’t about answers—it’s about asking the right questions.” That idea shaped my path as a researcher, critic, and educator. It taught me that the most meaningful work begins with curiosity and deep inquiry. WHAT ACHIEVEMENT ARE YOU MOST PROUD OF?

–Seeing my students thrive. Sharing knowledge is just the beginning— what matters most is igniting a way of thinking that lasts well beyond the classroom. Their growth, their impact—that’s my greatest reward. WHAT SONG LIFTS YOUR SPIRITS, RAIN OR SHINE?

–“Father and Son” by Cat Stevens. It’s a timeless conversation between generations—a reminder to trust the process, embrace change, and let each person find their own path. Every time I hear it, it feels like an old friend offering quiet wisdom.

“D

esign isn’t about trends or objects—it’s about perspective. The best designs challenge, inspire, and endure.” 48 | INT.DESIGN 94


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