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AE7 Masterplanning 2026

Page 69

MASTER PLANNING


AE7

Page Title

16 OFFICES

IN 4 CONTINENTS CLEVELAND, USA PITTSBURGH, USA ATLANTA, USA JACKSONVILLE, USA

40+

years of experience in MENA region, EU, ASIA & USA SERVICES Architecture Branding Healthcare Planning

MARKET SECTORS Commercial Destination Development Education

Interior Design

Health & Wellness

Infrastructure

High-rise | Tall Towers

Landscape Architecture

Hospitality

Lighting Design

Island Developments

Masterplanning

Mixed-use

MEP Engineering

Nature Reserves

Project Management

Public & Civic

Retail Consultancy

Residential

Site Supervision Structural Engineering Sustainability Development Inception Development Finance Development Management Pre-development Studies Economic Feasibility Studies Market Analysis Vision

Retail and F&B Waterfront Developments


DÜSSELDORF, GER BRATISLAVA, SVK

CAIRO, EGY

AMMAN, HKJ

RIYADH, KSA

RAS AL KHAIMAH, UAE DUBAI, UAE ABU DHABI, UAE

LUCKNOW, IND DELHI, IND

MANILA, PHL KOCHI, IND

$17billion 17 of design+built work over the past

Limitless creativity. Expert strategy. Unparalleled results.

Established by internationally renowned American design professionals with over 40 years of experience in the Middle East, Europe, Asia and the USA, AE7 is a global leader in destination development, healthcare, higher education, residential, corporate and commercial design, and planning. The Partners from AE7 have been working as a group for over 20 years. Now with offices in Abu Dhabi, Dubai, Europe, Jordan, Egypt, KSA and the USA, the firm’s design practice is led by industry innovators committed to delivering the extraordinary. At AE7, our goal is to listen to our clients and to comprehensively understand their needs so we can provide superior service, iterate to the best possible outcome, and deliver groundbreaking projects that are responsive to our clients’ vision on every level. We are passionate about the power of exceptional design: Our philosophy is to nurture a better future and environment, to improve life and to motivate the human spirit through thoughtful and inspired design. With a multidisciplinary team of more than 650 people who collaborate in 16 offices across four continents, we bring together

years

a diverse set of international talent to provide full-service architecture and engineering design for some of the most prestigious projects in the world. Over the last 17 years alone, we have designed, managed and are currently supervising more than US$17 billion in construction projects. Our combined masterplans and developments cover more than 350 square kilometers in total land area. Our expertise covers nine market sectors: healthcare and wellness; development; science and technology; higher education; destination developments; commercial and corporate; hospitality; residential; and primary and secondary schools. Our innovative designs continue to enrich and inspire, from sophisticated hospitals to skyscrapers exceeding 700 meters in height to the largest crystalline lagoon in the heart of one of the most premier luxury communities in the world. No matter what we undertake, all of our planning and design work stems from creative solutions, attentiveness to client needs, knowledgebased strategy, and a drive to make life better through inspiring and intuitive design. A holistic, interdisciplinary approach allows us to realize the most unique end-user experiences, offer the best commercial results to clients, and consistently create new benchmarks for excellence around the globe.


MASTER PLANNING At AE7, we create successful developments that are distinctive communities. Our designs provide a well-balanced holistic approach to fostering socially and economically sustainable projects that cultivate outcomes beyond their initial aspirations. Master planning for AE7 is the process of crafting an experience that merges art and science to realize the vision and aspirations of our clients. The art is entrenched in the weaving of a social fabric that flows deftly with poetic environments that encourage self-sustaining communities. The science is about addressing the global and local strategic objectives, as well as market sector analysis and impact for the success of the development. We believe in the nurturing of a story that defines the project vision and becomes the underlying architype, the guiding principal that we measure all inspirations for the development. The market and business model will change and fluctuate with time, but a powerful vision will provide the robust blueprint for project to grow and mature. As part of the holistic approach AE7 champion, we incorporate realistic market and economic feasibility studies that represents the distinct programs in the master plan. It is also important to define the appropriate audience and development typology. This combination ensures both a commercially and economically viable development that is vibrant and sustainable. We understand that the transcendent nature of economically accessible developments can have a transformative impact on the socioeconomics of the larger community. These affects require careful planning of the development to anticipate and absorb the surge in opportunities with focused distribution. AE7 utilized these principals to create world class destination developments such as Mohammad Bin Rashid Al Maktoum City District One, a unique luxury residential community that redefined luxury as lifestyle ambitions, whilst transforming the definition of opulence for respite and fulfilment. We recognized an underserved niche in the market and cultivated a lifestyle-oriented product that became an archetype and benchmark that others are replicating in Dubai. Infusing contemporary hospitality-oriented leisure environment, formal pastoral beauty of lush gardens to tranquil 50-hectare Crystal Lagoon beaches in the heart of the city, it is about thinking differently. As AE7 we believe in creating personalized communities that are lifestyle oriented and integrated neighborhoods. It is about coalescing skillfully created palate of living and community programs to transform accommodation arrangements to suit market and cultural sensibilities, whilst promoting a convivial atmosphere for carefree existence. This process whether it is residential, hospitality, healthcare or academic campus, is all an integral part of crafting a distinctive development. This philosophy is also unified across the disciplines in AE7 and is the cornerstone of our thought process. Our dedicated team from Architecture and Master Planning to Engineering and Infrastructure have been crucial in delivery of some of the most significant developments around the world. Our holistic approach and understanding the nuance of crafting destinations is the added advantage we provide to our clients. Whether it is a singular structure or a monumental undertaking of the re-master planning an entire city, AE7 have the inhouse knowledge and experience to understand and redefine project scale to deliver. Our expertise in planning and developing unique developments internationally, with over 91 square kilometers of planning, AE7 can leverage our breath of experience for any project. With our holistic approach and our unique perspective towards crafting a truly livable community, we firmly believe that our involvement will provide a truly transformative solution.


MARKET RESEARCH

VISION MASTERPLANNING PROCESS Financial Feasibility Process •

Market Research

•

Preliminary Financial Feasibility

•

Financial Feasibility / Model Verification

•

Financial Feasibility / Model Final Report

Planning Process •

Definition Phase

•

Assessment Phase

•

Planning Phase

•

Final Vision Master Plan

DEFINITION

PROJECT BRIEF

PRELIMINARY FINANCIAL FEASIBILITY

ASSESSMENT

DEVELOPMENT POTENTIAL

FINANCIAL FEASIBILITY/ MODEL VERIFICATION

PLANNING

PROJECT VISION

FINANCIAL FEASIBILITY/ MODEL FINAL REPORT

FINAL VISION MASTER PLAN REPORT

FINAL VISION


OUR MASTERPLANNING TEAM LEADERS

John C. H. Kim

Philip Wilkinson

Erik Ho

Principal | Executive Board

Principal and Design Director

Principal, Design Director

As a Design Director and Principal for master planning and hospitality, John delivers intensity and passion for the creative process. His ability to harness innovative and strategic thinking with the architectural design process transforms the built environment into an experiential masterpiece, a key for any destination development. He brings his design expertise to each of his projects, first crafting a visual story and then transforming clients’ opinions into tangible destinations.

Designing prominent mixed-use destinations around the world, Philip is one of the leading architects in retail-centered and large-scale master planning. He leads teams that design complex retail destinations that attract residents and visitors alike to engage, shop, and explore. Throughout Philip’s career, he has worked closely with developers to create highly desirable and profit-generating developments that deliver experiences like none other.

As Principal and Designer Di spearheads not only market development but also the hi for mixed-use and masterpla rewarding, highly engaging challenges from both a logis standpoint are where his skil He has proven himself essen award-winning, high-profile and internationally recognize sustainable design, exceptio leadership skills, which comp principles of AE7.

Throughout his career, John worked as a creative and design director for major architecture, exhibit design, and communication firms, providing architecture, design, advertising, marketing, and creative management experience solutions. John has a Bachelor of Architecture from the prestigious Carnegie Mellon University and has lived and worked in the US, Hong Kong, Australia, and Dubai. John believes that architecture is the perfect amalgamation of poetry and engineering. While a space must be functional, it also must be meaningful, visually stimulating, and provide for a better environment for the community. It must be programmatically sound and allow users to inhabit the space. John acts as the gatekeeper of the project vision and ensures that the final construction is a unified reflection of these characteristics. In his designs, John draws from client aspirations, the site context, nature, and even memories. His intuitive approach grants him the ability to recreate experiences for users of the space, utilizing colors and structures with carefully selected silhouettes that together evoke emotional responses. Seeing his projects come to life, impact communities, and architecturally create a story has garnered him international accolades and recognition.

Philip helps to evaluate the feasibility of the development by collaborating with developers from the conceptualization of the project. He proactively assesses the existing characteristics of the site and estimates its compatibility with the program, allowing investors to generate proforma and make decisions more efficiently. This further aids in financing and marketing efforts for the development. Philip has a strong understanding of consumer psychology and market trends. As the retail industry evolves and can no longer function as a standalone domain, Philip crafts solutions that are different and engaging – attracting shoppers to the development and enticing them to stay. He understands the advantages that ‘brick and mortar’ offers in contrast to the online shopping experience and capitalizes on those strengths to create well-performing retail destinations in the age when many proclaim that the malls are dying. Retail-centered mixed-use developments created by Philip and his team become destinations for the community as well as tourists.

With many of his projects lo Middle East, Erik has learned of transforming an otherwise a must-see destination, com overarching theme that draw landscape. He leverages thes baseline to initiate his intuiti considering the economics a the site. This balance betwee and budget/timeline restrict cultivated throughout his br

Erik’s inherent ability to listen and turn their vision into a re development is one he dem leads his design teams by ex team the responsibility and r designing spaces and places make memories and build co project grow from sketches space has motivated Erik thr turns innovative visions into equally excited and impresse


okanson

Tomas Gulisek

Hugo Pipa

r, and Board of Directors

Principal | Executive Board

Director of Master Planning & Urban Design

irector at AE7, Erik ting and business igh-level design aspiration an developments. These projects that present stics and architectural ills are best exhibited. ntial in the delivery of e projects. Erik is locally ed for his commitment to onal competency and strong plement the fundamental

Tomas Gulisek is a Design Principal at AE7. His unique insight into integrating design and technology provides a distinctive quality to all of his projects. As the go-to guy of AE7, he has an uncanny ability to digest and instantly comprehend problems and craft sensitive and focused solutions. Tomas is an internationally recognized designer who has worked in the US, Europe, and MENA. His strength lies in the diverse range of projects he has worked on, from residential and commercial to healthcare and higher education.

It is clear to all who work with Hugo that he has a true passion for master planning. He believes every new project is inspired by a multitude of different fragments pulled from existing places, past experiences, and client aspirations, all coming together to create a brandnew destination. Hugo maintains that the process of envisioning a day in the end-user’s life, from the moment they step out of their home to when they return, is an incredible opportunity to utilize design & planning to improve all aspects of their daily lives from the beginning.

ocated in Dubai and the d to navigate the challenges e barren landscape into mplete with a story and ws from the existing natural ese flat, natural features as a ive design approach while and business plan behind en design aspirations tions is one that Erik has rilliant 20+ year career.

n to client aspirations ealized master plan monstrates constantly. He xample, instilling in his reward that comes from s that people seek out to ommunity. Watching a on paper to a developed roughout his career as he reality, keeping clients ed.

Today, Tomas is primarily involved in design, marketing, and development. He strives to be as hands-on with his team as possible, from the initial vision stages of projects to implementation. He places critical importance on the intricate details and the efficiency and quality of the final product. Tomas’s design philosophy hinges on a perceptive understanding of the client’s wishes, where they are coming from, and their positioning in the market. This becomes the cornerstone of each project from which he builds trust and becomes their ally. Tomas’s passion for design is palpable in each project he takes on. He is gifted at harnessing his knowledge, expertise, and creativity to mold components that will make a project thrive. His tactic is remaining open to criticism, researching endlessly, and always bringing new ideas to the table. But, above all, Tomas is most inspired when he sees projects become a reality and are finally available for the world to see.

Over the years, Hugo has been involved in the master planning of several large, high-profile development projects, covering tourism, mixeduse developments, residential communities, and commercial market sectors. His ability to understand conceptual large-scale planning and detail-level design enables him to translate conceptual ideas into an unforgettable environment for end-users. His over 20 years of experience working with multiple design methodologies and tools has equipped him with the skills necessary to deftly change perspective and rethink a design until the best solution has been achieved. Hugo most enjoys alternating between tasks, jumping in to help his team wherever possible. Whether he is helping with design, production, or sketches, the flexibility to step in as necessary keeps his days exciting and offers him chances to share advice with his colleagues. Hugo believes a successful leader guides with the intention and conscious effort to help others, something he exemplifies through his work every day.


AE7

Master Planning

Developing the DNA of a City

De

Dubai, UAE

Over 26 km of Canal

Dubai Water Canal

Floating City

District One Meydan One District 7


eira Islands

Deira Waterfront Development Canal Front Urban Renewal

Creek Park Family Destination

Healthcare City Phase 2 Ras Al Khor Sanctuary Horizon

District 12

District 11


Deira Islands – 16.7 sq km Deira Islands Towers & Boulevard Night Markets Deira Waterfront Development 0.6 sq km

Entisar Tower Fattan Downtown Towers Dubai Water Canal – 1.85 sq km District One – 3.9 sq km Meydan Residence 1 JBH Renovations Sofitel Dubai Palm Jumeirah Masterplan Improvement

Meydan Beach Hotel


Dubai, UAE Over 90 sq km Master Planned

Fattan Sky Towers

Meydan One 3.7 sq km Meydan Horizon 1.7 sq km

Meydan Avenue District 7 – 1.8 sq km District 11 – 3.3 sq km

District 12 – 9.3 sq km

The Valley 8.9 sq km Marsa Meydan 1.75 sq km Nakheel Valley 22 sq km


Mina Zayed Zone 2 3 sq km Fisherman’s Wharf 0.6 sq km Family Park Courniche Pier W10

Emirates Palace Yacht Club Al Hosn & Al Manhal Vision 3.7 sq km Zayed Military Hospital Sports Park

9712 BMC 0.2 sq km


Abu Dhabi, UAE Over 140 sq km Master Planned

Al Dar Yas Epicurean Al Dar Water Edge SKMC Dialysis Center

Khalifa Park – 0.6 sq km Al Jinaan – 0.2 sq km Bloom District – 2.2 sq km

Al Riyadh City 84.7 sq km

Bawabat Al Sharq – 1.5 sq km Mafraq Hospital – 0.16 sq km New Zayed City – 39.4 sq km


MASTER


LARGE MIXED USE RPLANS (GREENFIELD)


AE7

Master Planning

Dubai Water Canal

Meydan One, MBRC

District One, MBRC

Meydan Hotel & Grandstand

District 7, MBRC


Client

Meydan Group Meydan Avenue

Project Size

388,868,000 sq.ft / 36,127,000 sq.m

Services Meydan Horizons

Masterplanning Architecture Engineering Landscape Architecture Master Planning Pre-Development Studies

District 11, MBRC

Meydan Masterplan Dubai, UAE

Meydan is the visionary concept of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. The project represents the culmination of his vision to create not just a venue for horse racing, but also to position Dubai at the center of a competitive global business stage by creating an integrated city that is sustainable, innovative, and environmentally responsible. The Meydan and AE7 team work collaboratively on delivering the developments and investment plots within the Nad Al Sheba area of Dubai into one singular vision. The entire Mohammed Bin Rashid Al Maktoum (MBR) city will span 47 million square feet, and feature several development projects by Meydan. MBR city will eventually be home to a population of 286,000 living within its many residential areas, including: District 1, Meydan Horizon, District 11 (which encompasses Meydan Heights South), and the transit-oriented development, District 7. The entire development will be complete with an internal public transit system and also will become a key transportation hub for all of Dubai, as well as the other Emirates. This state-of-the-art transportation system combines highways and rapid transport and will significantly shorten travel times between MBR city and all areas of Dubai. The planned Dubai Metro expansion, to be complete by 2030, will include 197 stations across Dubai, with three lines and several stations passing through MBR city. The metro will connect passengers with the planned Etihad rail, which will connect the seven Emirates via a 1,200-kilometer rail network. This rail network is part of a wider GCC network that will eventually link the Emirates with other GCC countries. Etihad rail’s central stop in Dubai will be located within MBR District 7, providing residents and commuters with an alternative mode of domestic and regional transport. Residents and visitors to MBR City and Meydan will also have access to worldclass attractions. Premium leisure and sporting attractions, such as Meydan racecourse, golf course, and tennis academy are at the center of the development. A shopping mall with a retractable roof will be located within Meydan One, which includes the world’s longest ski slope, spanning 1.2 kilometers from top to bottom. Just outside the ski slope, visitors will discover a water park, a heritage village, and the world’s largest dancing water fountain. This project connects, elevates, and delights, offering the unexpected and creating an experience that can only be found in Dubai.


AE7

Master Planning

Land Area

3.7 mil sq.m 40.2 mil sq.ft

GFA

5 mil sq.m 54.3 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

47.5%

16.6%

27,765

30.7%

84,000

5.2%


Client

Meydan Group

Project Size

59 million sq.ft / 5.5 million sq.m

Services

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Master Planning Pre-Development Studies Structural Design Sustainable Design Vision

Meydan One Dubai, UAE

Meydan One has been envisioned as “A Place for Everyone.” The development is strategically positioned within the heart of Mohammed Bin Rashid City and offers excellent accessibility via automobile, public transport, water taxi, and internal transit systems. Paths made specifically for jogging and cycling have been integrated within Meydan One as well as a boardwalk, which runs along the continuous Meydan One water canal. Meydan One will be home to a population of 78,000 residents, approximately a quarter of the entire Mohammed Bin Rashid City population that will include 310,000 residents. The Meydan One development has been designed to become a vibrant, urban mixed-use district that incorporates all aspects of the Dubai lifestyle. Four hotels will be located within the development, each with their own unique style and experience. Also featured is the longest indoor ski slope in the world, spanning 1.2 kilometers from top to bottom and ending alongside a water park directly outside the walls of the ski facility. Dubai One tower, standing at 711 meters, will be the tallest residential tower in the world and soar over the development. All of the development’s harmoniously integrated features contribute to an unparalleled and awe-inspiring experience that can only be found in Meydan One.


AE7

Master Planning


AE7

Master Planning


AE7

Master Planning

Land Area

1.75 mil sq.m 18.8 mil sq.ft

GFA

1.4 mil sq.m 15.4 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

35.8%

36.2%

14,200

25.5%

41,500

2.5%


Client

Meydan Group

Project Size

18.8 million sq.ft / 1.75 million sq.m

Services

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Master Planning Pre-Development Studies Structural Design Sustainable Design Vision

Marsa Meydan Dubai, UAE

The vision of the development is to provide a ‘home away from home’ for the Emiratis and expatriates of the Emirate of Dubai and other Emirates. A home at a waterfront community with canals and waterways connected to the Arabian Gulf and with private berthing and mooring of boats or private beaches at the water facing units. The development is 1.8 million square meter with 600 single family residences and 13,000 apartments with 2 luxury hotels and 3 marinas. Marsa Meydan will offer a community where residents can enjoy water activities as well as tracks for cyclists and pedestrians, a club house, and parks and playgrounds. The project also includes a school for all grades, a community centre with medical clinics, grocery shops and other facilities to support the day to day requirements of the residents. The development will also host a unique marina for the boating enthusiasts with a shading system over it to control and moderate the climate within the marina which will provide a more pleasant experience all year round.


AE7

Master Planning


AE7

Master Planning


AE7

Master Planning

Land Area

1.76 mil sq.m 19 mil sq.ft

GFA

1.38 mil sq.m 14.9 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

47%

21%

6,213

27%

27,300

5%


Client Helios

Project Size

19 million sq.ft / 1.76 million sq.m

Services

Architecture Market Analysis Masterplanning Pre-Development Studies Vision

Helio Gardens Cairo, Egypt

A vibrant mixed-use development that showcases Cairo at it’s very best by having an accessible & verdant public space at its heart Cairo once known as the “Paris of the Middle East” was planned on the same principles of great European cities. In the late 19th and early 20th century, in Cairo’s fashionable heyday, suburbs like Heliopolis, Zamalek, Downtown, Garden city and many others were architectural gems, they were the center of a glittering social life. The architecture was a synthesis of European and Middle Eastern, an expression of the city’s selfconfidence. The concept is to rediscover and benefit from Cairo’s great past, in order to build the city’s future.


AE7

Master Planning


AE7

Master Planning

Land Area

2.24 mil sq.m 24.1 mil sq.ft

GFA

1.72 mil sq.m 18.6 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

62%

8%

7,280

27%

350,200

3%


Client

Confidential

Project Size

56.7 million sq.ft / 5.3 million sq.m

Services

Architecture Market Analysis Masterplanning Pre-Development Studies Vision

New Garden City Cairo, Egypt

Featuring an upscale family focused lifestyle community with luscious landscaped parks and garden spaces, luxury and accessible retail, dining and a variety of family focused residential offerings. Cairo once known as the “Paris of the Middle East” was planned on the same principles of great European cities. In the late 19th and early 20th century, in Cairo’s fashionable heyday, suburbs like Heliopolis, Zamalek, Downtown, Garden city and many others were architectural gems, they were the center of a glittering social life. The architecture was a synthesis of European and Middle Eastern, an expression of the city’s selfconfidence. The concept is to rediscover and benefit from Cairo’s great past, in order to build the city’s future.


AE7

Master Planning


AE7

Master Planning

Land Area

2.9 mil sq.m 31.7 mil sq.ft

GFA

600,260 sq.m 6.4 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

49.5%

18%

1,260

26.5%

80,000

6%


Client MAF

Project Size

107 million sq.ft / 10 million sq.m

Services

Masterplanning Landscape Architecture Pre-Development Studies Vision

Etihad Gardens Sharjah, UAE

Etihad Gardens is a new masterplan in the Emirate of Sharjah, on the northern border of Dubai. Located on the east-west Sharjah corridor with existing regional access routes, the site presents an incredible opportunity for development and value creation. Under the masterplan, the land’s 1,000 hectares will become home to 80,000 residents in an environment that fosters the best in community living. The new design will implement a satellite town development model that embodies sustainability and livability. The development’s Green Spine - a serpentine urban park that meanders through the site – will make Etihad Gardens a remarkable, peaceful area to call home. Its stunning, innovative frontage will serve the resident community and attract visitors from the region and beyond. The masterplan is underpinned by 7 Moments, which embody the coming together of the various aspects of Emirati culture and represents the Union of the Seven Emirates of the UAE.


AE7

Master Planning


AE7

Master Planning

Land Area

3.3 mil sq.m 35.6 mil sq.ft

GFA

3.1 mil sq.m 34.3 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

76%

5%

8,900

16%

39,000

3%


Client

Union Properties

Project Size

35,133,403 sq.ft / 3,264,000 sq.m

Services

Architecture Branding Engineering Interior Design Landscape Architecture Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

MotorCity Masterplan Dubai, UAE

MotorCity is a mixed-use destination development that features commercial, residential, theme park and hospitality components in Dubailand. The master plan was designed with the racetrack in the heart of the development and is inspired by the spirit of the automobile. This unique development consists of the Automall complex, Uptown apartments, Green Community villas and terrace apartments, High Street office and retail, and F1X theme park. AE7 partners were involved in this project as the managing and design Directors of Burt Hill’s UAE offices, and managed the Client and team on a daily basis.


AE7

Master Planning


AE7

Master Planning


Client

National Holding

Project Size

215 million sq.ft / 20 million sq.m

Services

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Market Analysis Master Planning Pre-Development Studies Structural Design Sustainable Design Vision

Shores of Karbala Karbala, Iraq

The new masterplan for City of Karbala integrates economic, social, cultural and environmental resources into a strategic plan. Three main ideas guide the masterplan’s development approach: efficiency, livability, and flexibility. Optimizing densities and urban centers, using appropriate typologies, and sufficiently distributing services and public facilities all contribute to the masterplan’s approach for an efficient city. The development also provides synergies between phasing, investment opportunities, urban development and infrastructure organization. The approach creates a livable city by designing a metropolitan network of multiple centers and a series of permeable environmental systems and by establishing a strategic deployment of green spaces on an urban level. Providing sufficient allocation of public services, neighborhoods and local scale are critical steps, as well as creating walkable and pedestrian friendly environments. To cater to various income groups and market sectors, the masterplan considers the need for various housing types and work opportunities and maintains a balance between traditional and modern. The masterplan provides flexibility through land use allocation and distribution of different typologies and by maintaining the structural flexibility of the urban block and allowing easy manipulation and adaptation of the master plan to unforeseen changes.


AE7

Master Planning


AE7

Master Planning


Client Emaar

Project Size

43.7 mil sq.ft / 8.9 mil sq.m

Services

Landscape Architecture Masterplanning Pre-Development Studies Vision

The Valley Dubai, UAE

The vision behind The Valley master plan development is to create integrated master plan communities at 20 minutes’ drive from the iconic Burj Khalifa. The project area is approx. 437 hectares, planned as mixed use predominantly low rise residential including a development “heart” and world class amenities available to all communities and linked by accessible, walkable green areas. The Valley is the place of a “Life Well Centered” where the ideal of health living speaks to the core value of what is envisioned for the residents. Its design focuses on creating memorable neighborhoods that people can call “home”. Either resident in a villa or tenant of an apartment, the living environment encompasses a unique arrival experience through a world class designed gateway and landscaped boulevard, a vibrant town center and a 7-kilometer-long park called Emerald Necklace that is punctuated by activity nodes. AE7 fully completed the Vision Masterplan stage, and following Concept Masterplan stage, including landscape and coordination with infrastructure. The project received final approval from Dubai Development Authority to proceed to Detailed Masterplan Stage.


AE7

Master Planning


MASTERPL


URBAN MIXED USE LANS (BROWNFIELD)


AE7

Master Planning

Land Area

1.85 mil sq.m 20 mil sq.ft

GFA

1.9 mil sq.m 20.1 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

31.5%

39%

8,400

27.5%

39,000

2%


Safa “A”

Gate Tower

Safa “B”

Safa Park Client

Meydan Group | RTA | Meraas Development

Project Size

1.9 million sq.ft / 177,000 sq.m

Services

Architecture Engineering Infrastructure Design Landscape Architecture Masterplanning Site Supervision Sustainable Design Vision

Dubai Water Canal Dubai, UAE

The existing Dubai Creek historically divided Dubai into two main sections: Deira and Bur Dubai. This body of water proved to be too deep to be cleaned naturally, creating an environmental need for change. The proposed solution was connecting the Business Bay to the Arabian Gulf via a canal. The resulting Dubai Water Canal Project development includes multiple bodies of water. The 1.8-mile canal connects the Business Bay to the Gulf Bay, and a connection to Safa Park brings the beach experience inland. Various green networks are incorporated into in the development’s design. These networks allow pedestrians complete autonomy from vehicular traffic. The green networks connect through the parks, residential buildings, shopping, and boardwalks and also flow onto and through buildings and above vehicular routes to create a truly unique destination experience. This master plan provides harmonious connectivity to a diverse mix of uses and adjacent developments - whether it be by foot, car or boat – while also satisfying an environmental need.


AE7

Master Planning


Dubai Water Canal Pedestrian Bridges


AE7

Master Planning

Canal Front Residences Safa B - Mixed Use Development


Canal Front Residences Safa A - Mixed Use Development


AE7

Master Planning

Land Area

610,000 sq.m 6.5 mil sq.ft

GFA

584,000 sq.m 6.2 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

49%

2%

2,200

47.8%

7,880

1.2%


Client

Nakheel

Project Size

10,759,325 sq.ft / 999,574 sq.m

Services:

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Market Analysis Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Deira Enrichment Project Dubai, UAE

Deira is one of the oldest communities in Dubai, rich in traditions and culture. It’s also one of the region’s most important economic hubs, a place where the city’s success was born and continues to grow. Deira Enrichement Project is located in the northern portion of the existing Deira District, across the street from the old Souqs and fronting the famous Dubai Creek. Through extensive planning exercises, this masterplan sensitively addressed unique cultural values and heritage as well as sentiments and aspirations for the creek experience. One of the important parts of the masterplan is close integration of the project with upcoming expansions of the Deira Wharfage and growing opportunities for merchants to conduct traditional business. The masterplan also carefully adds various missing components, such as urban plazas, parks, dedicated pedestrian or bicycle routes and links to multiple transportation hubs. The mixed-use nature of the program includes traditional retail shops backed by residential apartments, multiple hotel venues, dedicated commercial zones, transit-oriented hubs, structured parking garages, dedicated storage areas and community facilities. All this was only possible through a comprehensive study of the existing urban character of the city and specific needs of local businesses, residents and tourists. Deira is evolving and innovating by thoughtfully blending past, present and future in this rapidly growing city.

610,200

Site Area (sqm)

2,200

Residential Units

77,500

35,400

Total Retail Area (sqm)

Total GLA (sqm)

Hotel Rooms

Parking Spaces

1,400

8,000+

700+ Shops

721,200

Office Area (sqm)

40+

Restaurants

113,000

Vertical Storage Area (sqm)


AE7

Master Planning

Plot 03

Plot 04

(2 residential towers, 1 Office tower and 1 Hotel Tower)

(Retail Podium, Bus Station, Metro Station, Office Tower, Hotel Tower)

Total BUA: 163,650 sqm Total GLA: 4,100 sqm Total GFA: 100,994 sqm No. of Parking: 959 Consist of 4 Mixed use Towers, 1 main plaza

Total BUA: 37,140 sqm Total GLA: 4,460 sqm Total GFA: 25,000 sqm No. of Parking: 158 Consist of Transition hub Designed within a Mixed-Use Building

Plot 11

Plot 12

Total BUA: 14,000 sqm Total GLA: 1,210 sqm Total GFA: 11,412 sqm No. of Parking: 0 Consist of 3 G+5 Mixed Use Buildings

Total BUA: 54,050 sqm Total GLA: 5,375 sqm Total GFA: 28,430 sqm No. of Parking: 307 Consist of 5 Mixed use Buildings with 2 common basements

MAIN PLAZA

12 3

RE

EK

14

D

U

BA

IC

4

HO

TE

16

13

L

11

METRO STATION

DEIRA SOUQ

19

Plot 13

Plot 14

Total GLA: 9,770 sqm

Total GLA: 1,555 sqm

Total BUA: 108,260 sqm Total GFA: 62,659 sqm No. of Parking: 725

Consist of 13 Mixed use Buildings

Total BUA: 64,300

Total GFA: 42,686 sqm No. of Parking: 393

Consist of 4 Mixed use Buildings

Plot 16

Plot 19

Total GLA: 8,420 sqm

Total GLA: 488 sqm

Total BUA: 60,650 sqm Total GFA: 36,977 sqm No. of Parking: 436

Consist of 14 Mixed use Buildings.

Total BUA: 35,170 sqm Total GFA: 25,187 sqm No. of Parking: 144

Consist of 5 Star Hotel Compound


AE7

Master Planning

Plot 3 - Plaza with dry fountain at the center of a quad including Retail base, 4 Star Hotel, Hotel Apartment Tower, Office Tower and Resid


dential Tower


AE7

Master Planning

Plot 4 - Mixed Use TOD including Metro Station, Retail, Office Tower and Hotel Tower


AE7

Master Planning

Plot 11 - Pedestrian oriented street level retail and Office and Residential buildings above

Plot 13 - Street level retail and Office and Residential buildings above


Construction photos of Plot 11 & 13

Plot 11 - Pedestrian oriented street level retail and Office and Residential buildings above


AE7

Master Planning

Plot 16 - Waterfront development including retail, F&B and 4 story Residential

Plot 16 - Waterfront development including retail, F&B and 4 story Residential

Plot 16 - Waterfront development including retail, F&B and 4 story Residential ground plane amenities


Plot 16 - F&B Courtyard

Plot 19 - 5 Star Hotel

Plot 19 - 5 Star Hotel Drop-off


AE7

Master Planning


Client

Sharqia Development Authority

Project Size

8.6 mil sq.ft / 880,000 sq.m

Services

Architecture Landscape Architecture Master Planning Pre-Development Studies Sustainable Design Vision

Al-Khobar City Center Urban Regeneration Riyadh, KSA

The redevelopment of Al Khobar’s city center aims to transform the area into a vibrant destination for residents of both the city and the wider Sharqia Province. The design approach focuses on enhancing connectivity, livability, and the overall urban experience through a series of targeted interventions. Central to the plan is the establishment of a strong West-East axis along 1st Street and A Street, forming the main urban spine. This corridor will be enhanced through public realm upgrades and architectural improvements, creating a cohesive and engaging streetscape. The plan also emphasizes the integration of accessible open spaces, ensuring that parks and green areas are within walking distance of residential neighborhoods. These spaces are designed to support community life and promote well-being. Strategic development of vacant lands along the southern and western edges will follow clear design guidelines to strengthen the city’s image and provide a more defined urban edge. Tree planting along key streets will improve walkability, comfort, and visual identity. Ibn Al Jalawy Park will be better connected to the city center, featuring a year-round, climate-controlled arena and carefully integrated development to enhance its role as a major urban asset. Together, these elements create a dynamic, inclusive, and future-ready city center.


AE7

Master Planning


AE7

Master Planning

Land Area

60,000 sq.m 653,000 sq.ft

GFA

91,000 sq.m 980,000 sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

57%

23%

549

16%

1,370

11%


Client

Piatt Companies (formerly Millcraft Investments)

Project Size

653,400 sq.ft / 60,700 sq.m

Services

Feasibility Study Conceptual Design Architecture Benchmarking & Precedence Analysis Due Diligence Study Interior Design Master Planning Site Analysis / Selection Parking Planning Landscape Architecture Programming Renderings Space Planning

Esplanade Masterplan Pittsburgh, PA, USA

This mixed-use project is situated on the Ohio River north of Pittsburgh’s West End Bridge and west of the historic Manchester neighborhood in the city’s North Side. The development includes residential units, retail and restaurants, a boutique cinema experience, a performance theatre and an office tower all oriented around a thirty-one story, five-star luxury hotel tower. The objective of the project is to create a transit-oriented development with a focus on connections to the river for residents and the public. View corridors and terracing buildings draw people through the project and down to the river to enjoy several water-oriented amenities such as a Crystal Lagoon urban beach, a full marina, a performance pier, the Three Rivers Heritage Trail and a Ferris wheel perched over the river with dramatic views to The Point. Sustainability is an important issue to this development and many green strategies are incorporated into the design, such as bio-filtration water features, storm water reuse, parks and open spaces, green roofs and daylighting. This development will be a “first-day” visitor attraction with all-encompassing amenities unmatched in the region.


AE7

Master Planning


AE7

Master Planning

Land Area

13.4 mil sq.m 144.9 mil sq.ft

GFA

6.5 mil sq.m 70.8 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

46%

25%

48,600

22%

136,150

7%


Project Size

144.9 mil sq.ft / 13.4 mil sq.m

Services

Architecture Economic Feasibility Studies Landscape Architecture Master Planning Project Management Sustainable Design Vision

Minsk North Waterfront Minsk, Belarus

The development site located in Minsk, the capital and most populous city in the Republic of Belarus. The Project aims to develop the overall 1,346 Hectares Minsk Northern Waterfront Development site with a gross floor area of approx. 6,583,000 sqm into a mixed-use development. This will include Midscale Residential, Retail, Hospitality, Open Spaces, Exhibition Centre and Public Amenities. The objective of this project is to prepare a concept masterplan for the site, including critical analysis of the previous concept masterplan, recommend updates to the basis of design and the land use brief, and proposed refinements and enhancements to the various planning elements of the Concept Master Plan.


AE7

Master Planning


AE7

Master Planning

Land Area

99,000 sq.m 1.07 mil sq.ft

GFA

247,000 sq.m 2.7 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

58%

13%

516

28%

1,290

7%


Client

Ithra Dubai

Project Size

2.4 miliom sq.ft / 222,970 sq.m

Services

Feasibility Study Conceptual Design Architecture Benchmarking & Precedence Analysis Due Diligence Study Interior Design Master Planning Site Analysis / Selection Parking Planning Landscape Architecture Programming Renderings Space Planning

The Boardwalk - Mixed-use Masterplan Michigan, USA

This masterplan is designed as a sustainable destination development and 24-hour community that balances a truly mixed-use program with experience-based design. The program accommodates residential, retail, grocery, theater, fitness, a design center, F&B, office, and parking spread over 2.4 million square feet. AE7 studied three design concepts as a way to determine the highest and best use for the site, opportunities for development, framework strategies, and open space networks. The design focuses on a mixed-use development positioned around retail, specialty F&B, and open public spaces while creating a civic ‘heart’ for the project. The masterplan creates a true destination development that fully encompasses the live-work-play ethos and aspires to set a new standard for shopping, dining and nightlife.


AE7

Master Planning


AE7

Master Planning


Client

Solid Enterprise Group

Project Size

614,000 sq.ft / 57,000 sq.m

Services

Architecture Interior Design Masterplanning Pre-development Studies Sustainable Design

Solid Studios Bratislava, Slovakia

Nestled in the dynamic heart of Central and Eastern Europe (CEE), Solid Studios emerges as a beacon of eco-friendly innovation in film and High-End Television (HETV) production. As the largest environmentally conscious studio in the region, our sprawling facility extends over 57,000 square meters (614,000 square feet), offering a vast array of advanced studio spaces. This expansive complex includes multifunctional workshops, large-scale warehouses, and contemporary office areas, all thoughtfully designed to surpass the movie industry’s ever-evolving benchmarks of success. The architectural essence of Solid Studios is a testament to the synergy between innovation and sustainability. The project’s design philosophy integrates cutting-edge technology and upholds a deep commitment to environmental stewardship. Equipped with the latest in visual and auditory technologies, the studio ensures excellence in production quality. A distinctive aspect of our facility is its seamless integration with a robust data center backbone, providing unmatched digital efficiency and security to meet diverse production demands. Positioned strategically for maximum logistical convenience, Solid Studios is located 10 kilometers from Bratislava, between Austria, Slovakia, and Hungary. This prime location affords direct access to major highways leading to Vienna and Budapest. It is conveniently close to two major airports: Vienna Airport (a 30-minute drive) and Bratislava Airport (a 15-minute drive). This placement guarantees smooth travel and transport logistics for international projects.


AE7

Master Planning


AE7

Master Planning

Land Area

491,500 sq.m 5.2 mil sq.ft

GFA

261,400 sq.m 2.8 mil sq.ft

Residential Units

143

128

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

57%

21%

20%

Keys

2%


Client MOBH

Project Size

2.4 miliom sq.ft / 222,970 sq.m

Services

Feasibility Study Conceptual Design Master Planning Site Analysis / Selection Landscape Architecture Programming

Munich Mixed-use Masterplan Munich, Germany

The site’s strategic location, directly north of the planned metro station, positions it as a catalyst for Transit-Oriented Development (TOD). This creates a new urban core and activity hub, naturally energized by the high footfall generated through daily commuting and regional connectivity. The development has the potential to form a vibrant commercial corridor, anchored by retail and entertainment destinations that seamlessly link the metro to Schwaig in the south. Future airport and metro expansion plans further reinforce the site’s accessibility and long-term growth potential, enabling it to accommodate a mix of high-demand uses including commercial, logistics, and hospitality. Its proximity to the airport and the broader public transportation network makes it an ideal destination for regional-scale attractions, from outlet malls to leisure and entertainment venues, enhancing its appeal as both a local and international draw. The masterplan also leverages the site’s climate and orientation by introducing east-west open space corridors aligned with prevailing and secondary wind directions. These green corridors not only enhance natural ventilation but also extend nature into the site’s core, creating a healthy, sustainable, and human-centered environment.


AE7

Master Planning


AE7

Master Planning


Client

ArcelorMittal

Project Size

17 miliom sq.ft / 1,6 mil sq.m

Services

Feasibility Study Conceptual Design Master Planning Site Analysis / Selection Landscape Architecture Programming

ArcelorMittal Steelworks Masterplan Duisburg, Germany

ArcelorMittal is an international steel company that produces and sells steel in many countries around the world. The development of the steel mill site is a complex process that must take into account many different aspects in order to ensure a successful future for the company. The preliminary design concept was developed in four stages. The first stage of planning, the Analysis of Possibilities and Constraints, examined the information available to the steel mill and analyzed the existing condition and problems encountered. The most important obstacles standing in the way of the development of the site were identified. In the second stage, the development of alternative forms of land use and the redesign of existing factory facilities, various options for the future of the steel mill were developed. The potential and limits of the various options were examined and a preliminary design concept was developed. In the third stage, the development options, the four different options for steel production were considered in detail and the advantages and disadvantages of each option were analyzed. The impact on the environment and the local community was also taken into account. In the fourth and last stage, the recommended measures, the results of the previous stages were summarized and the recommended measures for the future of the steel mill were presented. It was also taken into account that the submitted documents do not contain detailed technical requirements or cost calculations and no formal consultations with technical or other public bodies were carried out.


MOUNTA TO


AINOUS / MIXED-USE OURIST DESTINATION MASTERPLANS


AE7

Master Planning


Client

Confidential

Project Size

18,948,604 sq.ft / 1,760,383 sq.m

Services

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Market Analysis Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Valley of Gabala Masterplan Qebele, Azerbaijan

The Gabala Mountain Resort was the culmination of an extensive tourism study of the Northern Caucasian Region of Azerbaijan and ultimately transitioned into the initial phase of development for this landmark destination. Building on the client’s hotel and ski brand, the Town Centre is a mixed-use resort core planned to serve as the heart and soul of the entire development. At the confluence of multiple mountain ski runs and lifts, the Gabala Mountain Resort offers the perfect blend of entertainment, retail and leisure venues literally at the door step of a wide variety of hotel and vacation rental accommodations. Inspired by Alpine village urban form, narrow winding streets are lined with shops and cafes framed by G+5 architecture which opens on to intimate courtyards for social gatherings and spacious piazzas for large events. The contemporary influences seamlessly fit within the traditional vernacular of the surrounding villages. The program includes 1500 Hotel Keys, 150,000 GFA of Vacation Residential and 1.2 million SF of ForSale Chalet Plots


AE7

Master Planning

Ski Resort Expansion

Mountain Village

Golf Cource Village

Centre Parcs™

Lagoon Village River Walk

Sports Village

Basin Village

Wellness Village


RESIDEN


MOUNTAINOUS / NTIAL MASTERPLANS


AE7

Master Planning

Land Area

3.4 mil sq.m 36.7 mil sq.ft

GFA

980,600 sq.m 10.5 mil sq.ft

Residential Units

Population

Hospitality

Golf Course

Open Space

Mall GFA

65,250 sq.m 702,350 sq.ft

505,000 sq.m 5.4 mil sq.ft

3,930

736,800 sq.m 7.9 mil sq.ft

11,800

5,000 sq.m 54,100 sq.ft


Client

DAR Global

Project Size

36.7 mil sq.ft / 3,417,500 sq.m

Services

Architecture Engineering Infrastructure Design Interior Design Landscape Architecture Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Aida Muscat Community Oman

Aida site is 35 km from the centre of Muscat and 53 km from the Airport, it is a short 30-minute drive from the town centre, along high quality newly upgraded road network. The vision for the master plan relies on a set of principles aimed to achieve an attractive sustainable touristic and second home destination which pays tribute to the beautiful landscape of Oman while instilling a strong sense of place. These principles aim to create an attractive environment for residents, visitors, and tourists, where pedestrians and cyclists are priorities and influence of motor vehicles is minimized. Special attention is given to the open space and natural features which enhances experience and offers recreation and entertainment opportunities taking advantage of the existing terrain - from waterfront to the rocky canyons that can cater for passive recreational and adventurous activities, including a signature championship golf course with breath-taking views to the ocean. This wide array of the existing landform provides the AIDA master plan its identity, making it stand out as a unique recreational destination in the region.


AE7

Master Planning


AE7

Master Planning

Land Area

2.9 mil sq.m 31.7 mil sq.ft

GFA

600,260 sq.m 6.4 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

45%

27%

1,260

27%

8,000

1%


Project Size

31.7 mil sq.ft / 2.9 mil sq.m

Services

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Market Analysis Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Almaty Hills Almaty, Kazakhstan

The project is located on the hills South of Almaty in Kazakhstan. The project is a residential development master plan on a 300 hectare plot of land that rests on top of the city, nestled in the foothills of the majestic mountain range, making this development especially unique. Almaty hills will offer a range of lifestyle choices, housing up to 1200 residential units on sloped terrain which provides spectacular views of the city and nature. The development will offer properties ranging from two bedroom townhouses to luxury signature villas. Each area within Almaty hills will have access to a green system where residents can walk, run, and cycle. Green open spaces surround the development, while ski slopes and valleys pass through it creating a continuous network of ecological corridors. The inclined terrain benefits most properties on the development with spectacular vistas. An equestrian center and a town center will be included in the development, as well as each neighborhood having its own convenience amenity. Incorporating local traditions as well Mediterranean and contemporary elements, Almaty hills will provide its residents with a unique, secure, and pleasant residential environment.


AE7

Master Planning


AE7

Master Planning

Land Area

16,500 sq.m 177,200 sq.ft

GFA

9,000 sq.m 96,900 sq.ft

Residential Units

64

BUA

17,400 sq.m 187,300 sq.ft


Project Size

177,200 sq.ft / 16,500 sq.m

Services

Architecture Interior Design Landscape Architecture Master Planning Sustainable Design

Cortesin Development Masterplan Casares, Spain

Cortesin residential development is located in a wellknown area named Finca Cortesin, in Casares Costa, Spain. Extraordinary plot with south orientation is located on a small hill overlooking the golf course on the west and the coastline with town Estepona on the south and east. The building mass is designed in 2 building platforms following the north and south plot boundaries. This allows for asymmetric conglomeration of white volumes following the contours and surrounding the central amenities area. Landscaped with a variety of local threes and plants, this serves as main green buffer between platforms. Amenities, designed in collaboration with Missoni, are located around the central pool deck and provide luxurious areas for relaxing, sports and also indoor and outdoor areas dedicated for kids. The rocks excavated on site will be used to build a series of terraces and retaining walls to elevate the amenities pool deck over the lower platform allowing sea view. Development houses 64 luxury units on a land area of 16,465 m2. Two-br to four-br apartments are designed in four two-story buildings. Upper platform units are overlooking the pool deck and sports areas with sea view in the background. Lower platform units also have full sea views and direct access to common areas. Buildings are designed in smaller blocks with individual cores serving 3 units on typical floors, and 1 luxury roof unit with an extended terrace.


AE7

Master Planning


AE7

Master Planning


ISL


LAND COMMUNITIES


AE7

Master Planning

Land Area

16.7 mil sq.m 179.5 mil sq.ft

GFA

15.8 mil sq.m 170.5 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

41.5%

15.5%

59,800

38.5%

130,700

4.5%


Client

Nakheel

Project Size

172 million sq.ft / 16 million sq.m

Services

Architecture Engineering Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Dubai Islands Dubai, UAE

The Dubai Islands are located in northeast end of the city of Dubai, near Deira and the future Deira Enrichment Project and in close proximity to the main entry point of the Dubai Creek. The overall project consists of a series of four interconnected islands where more than 390,000 people are expected to live and work when this new part of the city is complete. The design considers multifamily living, retail and F&B, leisure, hospitality, and tourism developments targeting the mid-income Dubai population and international visitors. Sustainable landscapes, shaded walking trails, public transportation and social infrastructure have been sensitively incorporated within the master plan of the islands to create an attractive and functional living, dining and entertainment community.


AE7

Master Planning


AE7

Master Planning


Client

Nakheel

Project Size

6,882,476 sq.ft / 639,400 sq.m

Services

Architecture Engineering Infrastructure Design Interior Design Landscape Architecture Master Planning Pre-Development Studies Structural Design Sustainable Design

Dubai Islands Towers & Boulevard Dubai, UAE

The Dubai Islands will soon become one of the world’s great Mega Projects. Master-developed by Nakheel, the Dubai Island Towers will be one of the most spectacular residential and mixed-use developments in the Middle East and are destined to become a defining landmark on the rapidly growing Dubai skyline. With a clever building composition, these 4 residential super clusters boast 380 residential floors consisting of over 3,000 apartment units and almost 300 town homes. Located in one of the more envied positions of Dubai, this development possesses stunning views spanning the length of multiple island marinas, 13 miles/20 kilometers of beaches, the existing Port Rashid, the old Deira Souks and the historic district of Bastakiya. The project will offer residents luxurious amenities, including a shopping strip, countless restaurants, and easy parking access with concierge desk and valet services.


AE7

Master Planning


AE7

Master Planning


Client UDC

Project Size

2,869,217 sq.ft / 266,559 sq.m

Services

Architecture Engineering Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Gewan Island Concept Masterplan Doha, Qatar

The Pearl-Qatar is one of the largest real estate developments in the Gulf, an urban mixed-use, manmade island development, located some 350 meters offshore of Doha’s prestigious West Bay District. Gewan Island Project is situated on the northwest quadrant of the Island, designated for entertainment and mixed-use residential development. The current land area for the island is approximately 233,000 sqm expandable to 300,000 sqm with new reclaimed land. Island program will include multi-family housing, 2 hotels with on-street retail and underground parking directly linked to 60,000 sqm of the indoor theme-park development. North-west beach will be framed by beach restaurants and retail kiosks, while north-east end of the island will have very more private character offering waterfront and beach villas, and reaching deep in to gulf waters with seven ultra-luxury island villas.


RESIDEN


NTIAL MASTERPLANS


AE7

Master Planning

Land Area

3.9 mil sq.m 42.7 mil sq.ft

GFA

2 mil sq.m 22 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

38.5%

28.5%

5,800

30%

16,000

3%


Client

Meydan Group

Project Size

42.7 million sq.ft / 3.9 million sq.m

Services

Villas & Mansions

Architecture Economic Feasibility Studies Engineering Infrastructure Design Interior Design Landscape Architecture Market Analysis Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Crystalline Lagoons

Apartments

District One Masterplan

Mohammed Bin Rashid Al Maktoum City, Dubai, UAE District One of Mohammed Bin Rashid Al Maktoum City is located in Nad al Sheba, directly adjacent to the Meydan Grandstand. District One residents will be able to enjoy a quiet neighborhood atmosphere while being just minutes from the center of the city. One of the most striking features of District One is the large body of water using Crystal Lagoon technology, making it effectively the largest swimming pool in the world. Gardens, sports and recreational areas spread throughout the development and invite a healthy lifestyle for all those within. Located in the heart of Meydan One, District One will be situated just minutes from the new Dubai Canal, the longest indoor ski slope in the world, the largest indoor gym in the world, and the 711-meter tall Dubai One tower. Designed with amenities to suit a modern lifestyle in a neighborhood that provides peaceful living, District One will balance pleasure and play to create a unique community in a coveted central location within Dubai.


AE7

Master Planning

9 km (5.6 mile) Bicycle & Jogging Track 730,000 sq.m (7.8 mil sq.ft) Open Space


13.8 km (8.5 mile) Waterfront Length 402,000 sq.m (4.3 mil sq.ft) Crystalline Lagoons


AE7

Master Planning


AE7

Master Planning


AE7

Master Planning


Contemporary Show Mansion Mediterranean Show Mansion Modern Arabic Show Mansion


AE7

Master Planning


District One Phase 3

Mohammed Bin Rashid Al Maktoum City, Dubai, UAE


AE7

Master Planning


AE7

Master Planning


AE7

Master Planning

Land Area

3.8 mil sq.m 40.9 mil sq.ft

GFA

2.18 mil sq.m 23.5 mil sq.ft

Residential Units

Population

No. of Schools

Central Hub

Parks

Mall GFA

3

80,150 sq.m 862,700 sq.ft

8,065

329,600 sq.m 3.5 mil sq.ft

36,100

170,000 sq.m 1,830,000 sq.ft


Client

DAMAC

Project Size

40.9 million sq.ft / 3.8 million sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

Damac Lagoons Dubai, UAE

Damac Lagoons is a villa community in Dubai, promoting resort living lifestyle with 5 km of lagoon waterfront featuring themed and activated beaches, islands, and open spaces. The development is a fully integrated people-centric, water-based sustainable residential community where residents connect, develop a sense of attachment and belonging. The design creatively links social, environmental, and aesthetic functions, while maintaining financial and economic sustainability. Creating a sense of place and identity that is centered on the water, beach, and Mediterranean lifestyle. The community is a healthy, lively, and enjoyable place catering for needs of different age and user groups, engaging all our senses and satisfying our appetite for novelty, adventure, leisure, travel and discovery.


AE7

Master Planning


AE7

Master Planning

Land Area

987,800 sq.m 10.6 mil sq.ft

GFA

847,000 sq.m 9.1 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

48%

20%

6,664

27%

20,275

5%


Client

DAMAC

Project Size

10,632,200 sq.ft / 987,800 sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

Damac Riverside Dubai, UAE

Damac Riverside an urban waterfront living at its finest, with a focus on health and well-being, the design vision of the masterplan aimed to create a unique riverside lifestyle that nurtures both body and soul. The masterplan provides for low rise medium density housing supported by various regional and local amenities. Residential clusters aim to locate larger more exclusive townhouses along the central open space spine to maximise views and add value to the development. The central boulevard is acting as a barrier between the two products and at the same time ensure sufficient circulation internally and with external roads (Yalayis Street & Emirates Road). The apartments will enjoy an exclusive view towards DAMAC river with boardwalk and beaches circulating around the river. The development is wrapped with green pathway with jogging, cycling and pedestrian routes, and to be linked with the overall city of Dubai as part of the green initiative of Dubai Vision 2040. Schools and public facilities have been located adjacent to major road infrastructure for a convenient access. The Central Hub is located centrally along the riveside. It will provide mixed use offerings and activities accessible to residents and visitors.


AE7

Master Planning


AE7

Master Planning


Client

DAMAC

Project Size

30 million sq.ft / 2.8 million sq.m

Services

Economic Feasibility Studies Engineering Infrastructure Design Landscape Architecture Market Analysis Masterplanning Pre-Development Studies Site Supervision Sustainable Design Vision

Damac Islands Dubai, UAE

Damac Islands is not just a place; it’s a serene haven where water isn’t just a feature but a way of life. We promise a living experience where every day feels like a getaway, your very own island retreat. Our dedication is to offer you not just a home but an unparalleled quality of life, where the tranquility of nature and the luxury of modern living blend seamlessly.


AE7

Master Planning


AE7

Master Planning


Client

DAMAC

Project Size

20.1 million sq.ft / 1.9 million sq.m

Services

Economic Feasibility Studies Engineering Infrastructure Design Landscape Architecture Market Analysis Masterplanning Pre-Development Studies Site Supervision Sustainable Design Vision

Damac Islands 2 Dubai, UAE

The masterplan is characterized by a series of townhouse clusters arranged along a central green spine. This spine is organically shaped, creating a natural flow through the development. It functions as a communal heart of the neighborhood, integrating a variety of open spaces such as seating areas, children’s play zones, and flexible gathering spaces. These are thoughtfully distributed to support a range of resident needs, encouraging both passive and active engagement within the community.


AE7

Master Planning


AE7

Master Planning

Land Area

1.3 mil sq.m 14.6 mil sq.ft

GFA

2.1 mil sq.m 23.4 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

46%

28%

30,530

22%

57,320

4%


Client

Azizi Development

Project Size

14,656,300 sq.ft / 1,361,600 sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

Azizi Venice Dubai, UAE

Azizi Venice Development is approximately 136 ha in size, located in Dubai South, on the northern side of Emirates Road E-611, western side to Emaar South Development and in proximity of Al Maktoum International Airport. The development is envisioned as a unique community where all the residents will enjoy direct water views from their homes and living in a resort like environment. Northern parcel has been conceptualised as villa community where the south parcel is a mixed-use high density residential. A mixed-use retail boulevard is proposed at the centre area connecting North to the south, offering a unique arrival experience with vibrant lifestyle and activities. AE7 have been appointed by Azizi to undertake the Development of the Vision through to the Detailed master plan of Azizi Venice, including liaison with all relevant stakeholders to address all planning and infrastructure requirements, and to prepare the concept master plan for authorities’ approvals. Coordination meetings and workshops are being conducted periodically with the client, consultants and other stakeholders during the development and validation process of Concept Master Plan.


AE7

Master Planning


AE7

Master Planning

Land Area

737,140 sq.m 7.9 mil sq.ft

GFA

262,000 sq.m 2.8 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

47%

22%

864

28%

3,771

3%


Client Damac

Project Size

7,934,500 sq.ft / 737,140 sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

MAF D4 Dubai, UAE

MAF D4 Masterplan vision positions the project as an iconic, premier community development that offers a variety of unique features and memorable experiences set within the context of the city’s outstanding architecture, cultural heritage, and picturesque natural setting. The masterplan key idea is to create a low density residential community of small clusters of villas developed around a central Open space with water feature interconnected with an open space trail, offering opportunities for continuous pathways nested in nature and varied theme landscape attractions easily accessible to the residents. Community facilities, such as the mosque, clubhouse, retail outlets, and food & beverage establishments, were strategically placed within the masterplan to cater to both residents and visitors.


AE7

Master Planning


AE7

Master Planning

Land Area

Developable Footprint

Residential Units

Length of Boardwalk

Open Water

Open Spaces

Natural Beaches

Internal Beaches

930,800 sq.m 10 mil sq.ft

150,000 sq.m

13%

87%

2,500

600 m

500 m

1,100 m


Client

Maven Developments

Project Size

10 million sq.ft / 930,800 sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

Cali Coast Ras El Hekma, Egypt

This upscale coastal vacation home development is located in the beautiful area of Ras el Hikma on Egypts North Coast and is masterplanned on a site over 840,000 square meters overlooking the stunning crystal-clear waters of the Mediterranean Sea. The vision of the Cali Coast masterplan was to create a cool laid back summer vibe, family focused with water and land based amenities for the whole family to enjoy. The fun and laid back coastal community embodies the American beach lifestyle along with the California-inspired architecture. In addition to the pristine coast waters there are endless leisure activities including beach cabanas, inland water lagoon and beaches, a lazy river, a boardwalk experience, flow rider wave pool and entertainment island. Over 150,000 square meters of open water bodies and swimmable lakes throughout the development consisting of a mixture or rivers, pools, lakes and other water amenities. Artificial beaches on private lakes located inside the communities provide places to relax on a white sandy beach in the summer sun. Ascending from the sandy coastal beaches, 4 and 5 bedroom luxury villas step towards the site’s summit all with exquisite views of the Sea. Twin homes and residential chalets complete the masterplan lining meandering aqua blue water lagoons and connected across the masterplan by a central boardwalk feature. A dynamical retail and f&b center front the site at the projects entrance the a California Boardwalk inspired promenade and gateway experience.


AE7

Master Planning


AE7

Master Planning

Land Area

2.8 mil sq.m 30.5 mil sq.ft

GFA

1.2 mil sq.m 13.7 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

50%

14%

4,600

24%

38,000

12%


Project Size

30 million sq.ft / 2.8 million sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

South Beach Development Dubai, UAE

South Beach is an exciting upcoming project that includes nearly 2,000 villas planned for a 283-hectare plot of land located between Sheikh Mohammed bin Zayed road and Emirates road. It offers an ideal location, situated among many major golfing and sporting facilities as it is directly south of Dubai Sports City and Motor City. South Beach’s primary goal is to be a distinctive, sustainable residential community. With facilities centralized around a large man-made crystal lagoon, the development provides space for beaches, water sports and other activities. South Beach is inspired by some of the most visually stunning lake and seaside towns in the world. The entire development will be complete with local amenities that include several community parks, a school, a healthcare facility, retail space and a mosque. There is also a 7-kilometer trail network throughout the development designed specifically for walking, running and cycling. An exotic beach-front environment for residents and guests will create a sense of serenity, comfort, and luxury all in one optimal location.


AE7

Master Planning


AE7

Master Planning

Land Area

84.78 mil sq.m 912.5 mil sq.ft

GFA

31.2 mil sq.m 335 mil sq.ft

Residential Units

30,000

Population

263,500


Client

Modon Properties

Project Size

912.5 million sq.ft / 84.78 million sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Vision

Riyadh City Masterplan Abu Dhabi, UAE

AE7 was commissioned by Modon Properties to revitalize two previous masterplans totaling 8,500 ha land area on the edge of the desert and obtain the approval from the Abu Dhabi authorities. The first, initially called South Shamkha, required numerous corrections while aligning with the newly laid out infrastructure. The second, also known as North Wathba, needed a framework review of the initially approved concept master plan. The scope included federation of the two distinct masterplans, conformity to the latest Abu Dhabi urban planning standards, place making for centers, adaptation of public transportation to the new regional strategy, land use modifications and new parcel plans to increase available plots bank for Emirati housing from 43,750 to 45,420 plots. Riyad City CMP is currently under final stages of approval


AE7

Master Planning


AE7

Master Planning

Land Area

116,000 sq.m 1.25 mil sq.ft

GFA

40,360 sq.m 434,430 sq.ft

Residential Villas

55

Population

413


Project Size

1.25 million sq.ft / 116,000 sq.m

Services

Architecture Master Planning Pre-Development Studies Sustainable Design Vision

Al Jinaan Abu Dhabi, UAE

Located on an 11.6 hectare site within Watani Projects in Abu Dhabi, Al-Jinaan is an exemplar pedestrian-friendly neighborhood centered around park living. By keeping the car circulation to the periphery, the neighborhood was able to achieve a car-free public realm allowing uninterrupted pedestrian movement throughout the site. The neighborhood consists of 55 villas in varying architectural styles all with direct access to a 3 ha park and a community center at its heart. The park spans for 660m the length of the neighborhood and has a wide range of activities from sports to kids’ playgrounds to jogging and cycling tracks in addition to the vast expands of non-programmed passive landscape. The neighborhood plaza located at the community center acts as the focal point and a congregation place for the residents of this neighborhood. Al Jinan obtained CMP approval in 2018.


AE7

Master Planning


AE7

Master Planning

Land Area

1.7 mil sq.m 18.5 mil sq.ft

GFA

3.7 mil sq.m 40.1 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

51.5%

10%

14,150

35.5%

74,100

3%


Client

Meydan Group

Project Size

18.5 million sq.ft / 1.7 million sq.m

Services

Architecture Engineering Infrastructure Design Interior Design Landscape Architecture Master Planning Pre-Development Studies Structural Design Sustainable Design Vision

Meydan Horizon Dubai, UAE

Meydan Horizon is a proposed mixed-use master-development, located on a 180 hectare space opposite the Meydan race course, and only minutes away from Meydan One, along with all the attractions it has to offer. Access to Horizon is facilitated by the Dubai-Al Ain highway, as well as the Ras Al Khor highway, which will help provide seamless access to residents, additional visitors and workers within. The future projected metro green line will pass through Horizon, to grant easier access into the area and to add a public transport option to residents and commuters. Horizon is a world-class development that will eventually be home to over 72,000 people. A 2km long canal will flow through the center of the development, providing the residents with a 4km of boardwalk right at their doorstep. Residents will also be able to enjoy exceptional views of the Ras al Khor sanctuary. Horizon is guaranteed to be a very safe, friendly community due to a start of the art all round security, as well as an intricate street grid pattern with walkways that keep the pedestrians in mind making access areas within the development easily reachable on foot. Horizon’s overall environment will be one that is relaxed and friendly, with various open spaces of refreshing greenery, a wide scale variety of amenities, retail space and community areas.


AE7

Master Planning


AE7

Master Planning

Land Area

1.8 mil sq.m 19.5 mil sq.ft

GFA

1.9 mil sq.m 20.1 mil sq.ft

Residential Units

Population

Developed Land

Open Space

ROW & Infrastructure

Community Amenities

51.5%

10%

26,900

35.5%

46,600

3%


Client

Meydan Group

Project Size

19.5 million sq.ft / 1.8 million sq.m

Services

Architecture Infrastructure Design Landscape Architecture Master Planning Pre-Development Studies Sustainable Design Vision

District 7 Dubai, UAE

District 7 (D-7) is a mixed-use Transit Oriented Development and is planned for a population of approximately 66,000 residents. This project is especially unique as it has brought large national stakeholders such as Etihad Rail, and the Dubai local transportation authority (RTA) together to achieve HH Sheikh Mohammed bin Rashid Al Maktoum’s vision of placing Dubai in a strategic position for the 2020 Expo. D-7 will be a lifestyle development where residents can live, shop, and work all within walking distance to various amenities. A pedestrian friendly retail-shopping area based on the concept of the old souq will be incorporated into the design and will feature high class retailers, all within a 5 minute walk. D-7 will provide residents and rail commuter’s convenient access to Meydan’s unique hospitality and cultural destinations as well being only a 10 minute drive away from downtown Dubai. D-7 features the very conveniently located Etihad passenger rail which will eventually link Dubai with Abu Dhabi one way, and Ras al Khaimah the other. Most GCC countries will eventually be linked to the Etihad rail, which will provide a unique alternative mode of domestic and international transport, as well as greater connectivity throughout the region.


AE7

Master Planning


AE7

Master Planning


Client SABIC

Project Size

19.9 million sq.ft / 1.85 million sq.m

Services

Architecture Engineering Infrastructure Design Interior Design Landscape Architecture Master Planning Pre-Development Studies Site Supervision Structural Design Sustainable Design Vision

Al Waseel Hills Riyadh, KSA

Al Waseel Hills is a residential mixed use community set within the Shams Al Riyadh master plan. SABIC’s goal for the project is to create a highly appealing self-sustained community for their employees in Riyadh, which will help attract and retain the best available talent. The design creates well defined neighborhoods interconnected with green networks, and featuring an abundance of parks, playgrounds and multi-use trails which support an interactive and healthy lifestyle. Each of the communities is supported by a vibrant civic and commercial center, where residents can meet for coffee, shop for groceries, drop off dry cleaning, attend a community event or engage in sporting activities. The project is comprised of Saudi Community and a Expatriate Community consisting of approximately 1074 residential units. Al Waseel Hills will be Riyadh’s premier residential development, featuring world class architecture and amenities. A unique feature to the site is the central Wadi element that cuts through the middle of the site. This area has been designed as a recreational element consisting of the Wadi Park. This is a linear park encircling both sides of the Wadi which is easily accessible to all residents and features trails, overlook points, amphitheaters, stargazing areas, picnic/play areas, as well as access points to the lower Wadi Park & Natural Trail System AE7 partners were involved in this project as the managing and design Directors of Stantec’s UAE offices, and managed the Client and team on a daily basis.


MASTERPL


AE7 VISION LANNING PROCESS


AE7

Master Planning

AE7 Masterplan Process: A Case Study Using Dubai Water Canal


AE7

Master Planning

Project Development Steps associated with

Project Development Steps associated •

Vision Master planning

•

Investor Recruitment

•

Interim review and presentation to gene

•

Sales and Marketing Strategy

– Investor Size – Large Developers – Product Based Developers/Builders

– Authority and relevant Municipality – Community and Special Interest Groups – Stake Holders – – – –

Generation of marketing materials and v PR Campaign Trade line attendance Sales/marketing office creation


h Vision Master Planning

with Vision Master Planning

erate consensus

visuals


AE7

Master Planning

Development Phases

Development Phases

Vision Mast

Master Plan Impl Infrastructure C

Infrastructure Design and D

Infrastructure Phase Con


ter Planning

lementation and Concept Design

e and Building Development

e and Building nstruction


AE7

Master Planning

Vision Master Planning Process Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Financial Feasibility Process •

Market Research

•

Preliminary Financial Feasibility

•

Financial Feasibility/ Model Verification

•

Financial Feasibility/ Model Final Report

Fi Fe M Ver

Pl


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase

Final Vision

Final Vision Master Plan Report Phase

Planning Phase

Planning Process •

Definition Phase

•

Assessment Phase

•

Planning Phase

•

Final Vision Master Plan


AE7

Master Planning

Dubai Water Canal - Masterplan Case Stud

Dubai Water Canal - Masterplan Case S

Vision Planning Process and Case Stu

Shores of


dy

Study

udy

f Karbala


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Market Research Phase • •

•

High Level Macro-Economic Analysis • Establish the key drivers for growth and develop demand projections Real Estate Market Review /Assessment • Supply Analysis • Competition Analysis • Demand Analysis • Market indicators/pricing • Market risk/opportunities • Project positioning for optimize demand potential Site Assessment

Fi Fe M Ver

Pl


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase

Final Vision

Final Vision Master Plan Report Phase

Planning Phase

Definition Phase • • • • • • •

Establish Goals • Principles, scope and strategic vision Identify Issues • Existing and future concerns regarding site, context, environment, authority, community Research • Collect and analyze data Benchmarking • Comparative study of similar projects. SWOT (Strength, Weakness, Opportunity, Threat) • Evaluate goals, issues and data to establish product and program. Product Definition • Create initial understanding of project experience opportunities Create Program • Based on product definition, formulate preliminary outline of project program, schedule, phasing, and identity.


AE7

Master Planning

Development Area

Development Area


AE7

Master Planning

Development vs. Public Realm

Development vs. Public Realm

Green Network Developable land Beach Area


AE7

Master Planning

Dubai Water Canal Development Synthesis

Connecti 1. 2. 3. 4. 5. 6. 7.

Internation Regional N Local Netw Green Net Public Tran Pedestrian Alternative

Social Sustainability 1. 2. 3. 4. 5. 6. 7.

Regional Integration Flexible framework Lifestyle opportunities Leisure opportunities Community convergence Generational diversity Income level diversity

Environmental Sustainability 1. 2. 3. 4. 5. 6. 7.

Smart planning Water conservation Energy conservation Solar Orientation Low impact / alternative Educational opportunities International guidelines

DUB WAT CAN


s Matrix

ivity

nal Networks Networks works tworks nsportation n e solutions

Local & International Tourism 1. 2. 3. 4. 5. 6. 7. 8.

BAI ATER NAL

Economic Sustainability 1. 2. 3. 4. 5. 6.

Hospitality Retail Entertainment Dinning Leisure activities Health education Civic centers Cultural centers

Investment opportunities Governmental interest Industrial opportunities Self-sustaining communities Managed operational costs Structured capital expenditures 7. Smart strategies


AE7

Master Planning

Market Snapshot

Market Snapshot Supply and Demand

• Limited Middle Income Residential Opportunity • No Office or Hospitality Opportunity

8/26/2019

Project: Client:


page 11


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Fi Fe M Ver

Pl

Market Research Phase • •

High Level Macro-Economic Analysis • Establish the key drivers for growth and develop demand projections Real Estate Market Review /Assessment • Supply Analysis • Competition Analysis • Demand Analysis • Market indicators/pricing • Market risk/opportunities • Development Program • Project positioning for optimize demand• potential Development Opport Site Assessment • Development Strateg

Projec

•


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase

Final Vision

Final Vision Master Plan Report Phase

Planning Phase

Definition Phase • • •

ct Brief •

m tunity Matrix • gy • •

Establish Goals • Principles, scope and strategic vision Identify Issues • Existing and future concerns regarding site, context, environment, authority, community Research • Collect and analyze data Benchmarking • Comparative study of similar projects. SWOT (Strength, Weakness, Opportunity, Threat) • Evaluate goals, issues and data to establish product and program. Product Definition • Create initial understanding of project experience opportunities Create Program • Based on product definition, formulate preliminary outline of project program, schedule, phasing, and identity.


AE7

Master Planning

Opportunity Matrix

La nd Ar ea Re M qu ar ire ke m tD en em t Co an m d pe tit ive Re Su tu pp rn ly Po te D n

Opportunity Matrix Program Office Grade A – High-rise Grade B – High-rise Business parks

3 2 1

2 1 3

1 1 3

2 1 2

High density Apartments (Over 10 storey structures)

3

2

1

2

Low density Apartments (4 to 6 story structures)

2

2

2

2

Villas

2

4

3

3

Townhouse Dormitory Housing (Student, Staff)

3 3

4 1

3 2

3 1

5 Star 4 Star 3 Star Serviced

2 3 3 3

1 2 3 2

3 1 2

2 2 3 3

Theme park (water parks, amusement parks) Cinema/theater Family entertainment center (Playnation, bowling) Signature entertainment (indoor ski slope, ice rink)

1 3 3 2

1 3 2 3

3 2 2 3

1 1 1 1

Hospital Clinic

1 3

2 3

1 1

1 2

University Secondary Primary

1 2 2

1 2 3

1 1 1

1 2 2

Nursery/Daycare

3

3

2

3

Mall Extension Shopping plaza

1 1

2 2

1 1

2 1

Community store / F&B

3

3

2

2

Residential

Hospitality

Entertainment

Healthcare

Education

Retail

4 Go 3 low risk 2 medium risk 1 high risk/no go


De nt ial ve lop m en M tC as os te t rp lan Co Ri sk m pa tib ilit La y nd Bo ok Va Sc lue or eo ut of Re 32 co m m en da tio n

√

1 1 1

3 2 2

2 1 2

4 1 2

18 10 16

X X

1

3

2

4

18

X

2

3

3

4

20

3

4

3

4

26

3 2

4 2

3 1

4 1

27 13

√ √ √ X

1 2 3 3

1 2 2 1

1 1 2 1

3 3 3 3

14 16 19 18

X X X X

Note: Authorities have stopped issuing hotel licenses

1 2 2 1

1 4 4 3

1 2 2 1

1 1 1 1

10 18 17 15

X X X X

Note: Cinema & FEC not recommended as it requires an extension to the mall

1 2

1 3

1 2

1 1

9 17

X X

1 2 2

1 3 3

1 2 2

1 2 2

8 16 17

X X X

3

4

3

4

25

√

1 2

4 4

2 1

1 1

14 13

X X

3

4

3

3

23

√

Note: Very limited development recommended dependent upon ability to lease


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Preliminary Financial Feasibility/Model Phase • • • • •

Development Assumptions • Asset Class Strategy • Development statistics validation Revenue and Market Absorption Assumptions Cost Assumptions Cash Flow Assumptions Sensitivity Analysis

Fi Fe M Ver

Pl


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase

Final Vision

Final Vision Master Plan Report Phase

Planning Phase

Assessment Phase • •

• •

Define Vision and Concept • Based on Definition Phase conclusions, establish project vision and overarching principles. Brand Identity • Identity fosters a sense of community and defines the ethos of the development • Brand and Plan. Preliminary Land Use Analysis • Initial understanding of functions delineated as districts and zones. Preliminary Infrastructure Requirements • Initial review of requirement for utilities loads, vehicular, social, etc.


AE7

Master Planning

Concept Master Planning Objectives •

To create vibrant waterfront destinations that attract businesses, investors, residents and tourists. The master plan should achieve a balanced integration of the following guiding principles: Community and Connectivity History, Culture and Identity Commerce and Investment Environment and Sustainability

•

To strengthen Dubai Water Canal’s role as a destination for waterfront living, tourism, recreation and business, creating an attractive environment in which people can live, work and spend leisure time.

•

To establish a distinctive architectural and landscape identity that celebrates Dubai’s relationship with water and reflects the city’s heritage and future ambitions.

•

To integrate the development into Dubai’s wider urban context, strengthening connections between the canal, surrounding neighborhoods, existing destinations and transport networks.

•

To identify strategic development sites and priority public-realm investments that can establish early activity, attract residents and visitors, and stimulate further investment.

•

To test alternative development scenarios, building typologies and urban block configurations against market demand, infrastructure requirements and financial feasibility.

•

To develop urban design and plot development guidelines that coordinate building scale, frontage, access, views and relationships with public spaces, while allowing architectural variety.

•

To establish a flexible planning framework that accommodates changes in market conditions, community needs and development priorities over time.

•

To organize development around connected, walkable neighborhoods with accessible amenities and a strong relationship to the waterfront. Residential and commercial opportunities should be strategically located to balance development value with public access and quality of life.

•

To create a continuous network of waterfront promenades, pedestrian connections, parks and gathering spaces that supports recreation, social interaction and movement between destinations.

•

To identify development catalysts and enduring economic activities that sustain the canal’s vitality, including retail, dining, leisure, tourism and services for the local community.

•

To embed environmental sustainability and outdoor comfort into the master plan through shaded pedestrian routes, connected green spaces, efficient resource use and landscape design suited to Dubai’s climate.


AE7

Master Planning

Concept Master Plan Principles The starting point for the Dubai Water Canal master plan is to integrate economic, social, cultural and environmental opportunities into a coordinated waterfront development strategy. The canal’s connection between Business Bay and the Arabian Gulf provides the foundation for a vibrant urban destination that strengthens connectivity, enhances public access to the waterfront and celebrates Dubai’s identity. Three main ideas guide the development of the Dubai Water Canal master plan.

1. Creating an Efficient and Connected Waterfront •

To optimize the distribution of development densities and activity centers along the canal. To establish appropriate building typologies that respond to the waterfront setting and surrounding neighborhoods. To provide a balanced distribution of services, amenities and public facilities. To coordinate development phases with infrastructure delivery and investment opportunities. To integrate pedestrian routes, bridges and transport connections into a coherent movement network. To balance development opportunities with continuous public access to the waterfront.

2. Creating a Livable Waterfront Destination • • • • • • •

To create a network of complementary destinations connected by waterfront promenades and pedestrian bridges. To link parks, landscaped spaces and public gathering areas into a continuous open-space system. To provide accessible amenities that serve residents, workers and visitors. To create walkable environments with shaded routes, comfortable seating and active waterfront edges. To encourage a complementary mix of residential, retail, leisure and community uses. To support employment and business opportunities through active destinations and commercial spaces. To express Dubai’s cultural identity through architecture, landscape and public spaces that connect its past, present and future.

3. Developing a Flexible Master Plan • • • •

To allow flexibility in land use allocation and building typologies as market demands and community needs evolve. To establish adaptable development plots and urban blocks within a clear framework of streets, infrastructure and public spaces. To enable phased implementation while maintaining connectivity and a coherent waterfront identity. To accommodate future changes without compromising public access, open-space continuity or the quality of the waterfront experience.


AE7

Master Planning

Subdivision and Parcel Morphology – Prec

Subdivision and Parcel Morphology – P

Land Use Land Use

Hospitality Mixes Use Retail Residential


cedent Study

Precedent Study


AE7

Master Planning

Concept

Concept

Road Network && Site Access Road Network Site Access

Site Access Proposed Road Network Elevated Driveways


AE7

Master Planning

Concept

Concept

Water Network Water Network

Crystal Lagoon The Canal The Gulf


AE7

Master Planning

Concept

Concept

Green Network Green Network

Green Network


AE7

Master Planning

Concept

Concept

Pedestrian Network Pedestrian Network

Plazas Pedestrian Crossings Pedestrian Pathways


AE7

Master Planning

Concept

Concept

Pedestrian Crossings Pedestrian Crossings


AE7

Master Planning

Concept

Concept

Retail vs. F&B Retail vs. F&B

F&B Retail


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Fi Fe M Ver

Pl

Preliminary Financial Feasibility/Model Phase • • • • •

Development Assumptions • Asset Class Strategy • Development statistics validation Revenue and Market Absorption Assumptions Cost Assumptions Cash Flow Assumptions Sensitivity Analysis • Preliminary projection

Developmen

•

up area, and populati Financial and econom


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase

Final Vision

Final Vision Master Plan Report Phase

Planning Phase

Assessment Phase •

Define Vision and Concept • Based on Definition Phase conclusions, establish project vision and overarching principles. • Brand Identity • Identity fosters a sense of community and defines the ethos of the development • Brand and Plan. n of density, site area, built • Preliminary Land Use Analysis ion projection statistics mic feasibility model • Initial understanding of functions delineated as districts and zones. • Preliminary Infrastructure Requirements • Initial review of requirement for utilities loads, vehicular, social, etc.

nt Potential


AE7

Master Planning

Development Potential


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Financial Feasibility/Model Verification and Update Phase • • • • •

Development Assumptions • Asset Class Strategy • Development statistics validation Revenue and Market Absorption Assumptions Cost Assumptions Cash Flow Assumptions Sensitivity Analysis

Fi Fe M Ver

Pl


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase Final Vision Master Plan Report Phase

Planning Phase

Planning Phase • • • • •

•

•

Evaluate Alternative Options Land Use Plan Update Massing Study Development Potential Update Architectural Character • Visualization of streetscape and hierarchy • Architectural style and language • Architectural Guidelines Landscape Character • Visualization of streetscape and hierarchy • Development of open/green spaces • Landscape Guidelines Community Character • Social network opportunities • Neighborhood definitions • Framework Plan • Preliminary layout plan • Infrastructure Plan • Preliminary layout plan

Final Vision


AE7

Master Planning

Planning Phase Tower Zone Program Retail Residential Hospitality Serviced Apt Commercial Total

BUA Sqm 41,854 83,125 92,489 75,670 75,896 369,034

BUA Sqft GFA Sqm GFA Sqft Average Unit Size Apartements Townhomes Villas Hospitality 450,513 37,669 405,461 894,750 74,813 805,275 160 468 995,543 83,240 895,989 135 617 814,505 68,103 733,055 145 470 816,938 68,306 735,244 3,972,249 332,131 3,575,024


Cyristal Lagoons Program BUA Sqm BUA Sqft GFA Sqm GFA Sqft Average Unit Size Apartements Townhomes Villas Hospitality Retail 0 0 0 0 Residential 337,590 3,633,788 303,831 3,270,410 185 1,642 Hospitality 0 0 0 0 135 0 Serviced Apt 0 0 0 0 145 0 Commercial 0 0 0 0 Total 337,590 3,633,788 303,831 3,270,410


AE7

Master Planning

Infrastructure


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Fi Fe M Ver

Pl

Financial Feasibility/Model Verification and Update Phase • • • • •

Development Assumptions • Asset Class Strategy • Development statistics validation Revenue and Market Absorption Assumptions Cost Assumptions Cash Flow Assumptions Sensitivity Analysis • Clarified planning and

Project

•

Development Statistic financial and econom


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase Final Vision Master Plan Report Phase

Planning Phase

Planning Phase

Evaluate Alternative Options Land Use Plan Update Massing Study Development Potential Update Architectural Character • Visualization of streetscape and hierarchy d design direction • Architectural style and language cs based on updated • Architectural Guidelines • Landscape Character mic feasibility model • Visualization of streetscape and hierarchy • Development of open/green spaces • Landscape Guidelines • Community Character • Social network opportunities • Neighborhood definitions • Framework Plan • Preliminary layout plan • Infrastructure Plan • Preliminary layout plan

t Vision

• • • • •

Final Vision


AE7

Master Planning

Development Potential

Development Potential


AE7

Master Planning

Development Potential

Development Potential


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Financial Feasibility/Model Final Report Phase • • • • •

Final Development Assumptions • Asset Class Strategy • Development Statistics Final Revenue and Market Absorption Assumptions Final Cost Assumptions Final Cash Flow Assumptions Sensitivity Analysis

Fi Fe M Ver

Pl


inancial easibility/ Model erification Project Vision

Financial Feasibility/ Model Final Report Phase Final Vision Master Plan Report Phase

Planning Phase

Vision Master Plan Final Report Phase • • • •

Final Land Use Plan Final Development Potential Final Development Program Final Master Plan

Final Vision


AE7

Master Planning

Masterplan View


AE7

Master Planning

Executive Summary

Executive Summary Overall Program Retail Residential Hospitality Serviced Apt Commercial Total

BUA Sqm BUA Sqft GFA Sqm GFA Sqft A 131,973 1,420,545 118,776 1,278,491 936,120 10,076,311 842,508 9,068,680 231,199 2,488,605 208,079 2,239,745 75,670 814,505 68,103 733,055 75,896 816,938 68,306 735,244 1,450,858 15,616,905 1,305,772 14,055,214


Average Unit Size Apartements Townhomes Villas Hospitality 4,328

4327.95542

44

19

44

19

1,541 470 2011.003


AE7

Master Planning

Development Phases Market Research Phase

Preliminary Financial Feasibility Development Potential

Project Brief Definition Phase

Assessment Phase

Fi Fe M Ver

Pl

Financial Feasibility/Model Final Report Phase • • • • •

Final Development Assumptions • Asset Class Strategy • Development Statistics Final Revenue and Market Absorption Assumptions Final Cost Assumptions Final Cash Flow Assumptions Sensitivity Analysis • Complete vision plan

Final V

•

Complete financial m


inancial easibility/ Model erification Project Vision

Final Vision Master Plan Report Phase

Planning Phase

Vision

model

Financial Feasibility/ Model Final Report Phase

Vision Master Plan Final Report Phase • • • •

Final Land Use Plan Final Development Potential Final Development Program Final Master Plan

Final Vision


AE7

Master Planning

Financial Model – Consolidated Results

Financial Model – Consolidated Results


s


AE7

Master Planning

Financial Model Summary and Cash Flow

Financial Model Summary and Cash Flo


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All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means without permission in writing from the AE Seven Morse Architecture & Engineering Consultancies co. ICLDC project was designed in association with KMD architects. Zayed Military Hospital project was designed in association with Leo A. Daly Architects. The architect of the record of Meliha Hospital is RSP Architects. Photography and renderings by AE7, Ryan Debolski, SEHA, Command of Military Works, KMD, RSP, Accor Hotels, Eric Cuvillier, Victor Romero, Phishfotoz, Paul Thusbaert, and Yasser Ibrahim. Some of the content of this book represents the personal portfolio of AE7 partners, whilst employed at Burt Hill and Stantec between 19882009.

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www.ae7.com October 2026


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