Strong Born Campaign

Endorsed and funded by the Australian Government, Every Moment Matters is a nationwide campaign sharing the latest evidence-based information about alcohol use during pregnancy and while breastfeeding.

Every Moment Matters aims to:

• Increase Australians’ awareness of the risks associated with alcohol consumption during pregnancy and while breastfeeding, including Fetal Alcohol Spectrum Disorder (FASD).

• Increase the proportion of Australians who are aware that alcohol should not be consumed during pregnancy and that it is safest not to drink alcohol when breastfeeding.

• Increase the proportion of Australian women who intend to not drink any alcohol during pregnancy and when breastfeeding.

Every Moment Matters supports Australians to go alcohol-free through all stages of pregnancy, right from the moment they start trying to get pregnant. The campaign also promotes safe breastfeeding practices in relation to alcohol use.

The Strong Born Campaign

The National Aboriginal Community Controlled Health Organisation (NACCHO) has launched the Strong Born campaign to raise awareness of FASD, and the importance of alcoholfree pregnancies, among Aboriginal and Torres Strait Islander peoples in rural and remote communities.

Why is Strong Born important?

Raising awareness about FASD has long been an Aboriginal Community Controlled health priority. Strong Born is about encouraging everyone in community to play a role in supporting alcohol-free pregnancies - from spreading awareness of the risks of drinking alcohol while pregnant, to yarning up in a safe and stigma-free way and directing people to more info and support.

The campaign includes culturally appropriate health information for women and families, educational materials for our Aboriginal health care workers, and guidance for health care providers that work with Aboriginal communities.

Strong Born is also about supporting people with FASD, and their families and carers, by increasing community understanding of FASD and the support services that may be available for individuals and families.

The Strong Born campaign resources are available via the NACCHO and Every Moment Matters websites .

Article provided by National Aboriginal Community Controlled Health Organisation

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