[editorial]
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European Bea 2012, record edition After the nearly 100 events registered to the 2011 edition, I am pleased to announce that this 7th edition of EuBEA has 146 nominations, entered by event agencies and companies from 19 countries. An excellent result, clearly increasing in respect to the last two-year period, that means that the European Best Events Awards are more and more appreciated and recognised around Europe as the reference point for the events’ industry. To compete for the Little Golden Elephant, the symbol of excellence, 56 agencies, compared to 36 registered in 2010 and 46 in 2011. Projects were evaluated, one by one, by a jury made up of 32 representatives, holding different roles in the European event industry, headed by Carlo Hermes, business communication expert and managing director Hermes & Partner. A first selection was made on line by
each juror. 62 shortlisted projects were subsequently voted during the plenary session, in Milan on October the 1st. The jury awarded the first three prizes and, in addition, categories and technical excellence prizes. On November the 15th, the best European events will be revealed, and a series of awards will be delivered to the events considered as the best of each category among the shortlisted events. This second edition of European Event Annual represents a showcase of all the projects that competed for the European Bea 2012 podium. All the winners, which are presented in the following pages, are always rewarded during the award ceremony in Milan, in the widest setting of Bea Expo Festival. The fifth edition of the trade show will feature moments of networking, debates and analysis on current issues concerning Event Industry, with the participation of outstanding representatives of the industry. Salvatore Sagone chairman ADC Group
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