designer spotlight
An introduction to HUEB, a fabulous family-run line new to London Jewelers.
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FOR WOMEN, BY WOMEN
ailing from Brazil, Hueb is a fine jewelry brand positioned to shift the luxury jewelry experience through design, attitude and price. Established more than 40 years ago by Fádua Hueb, the brand still operates as a family business. Today, the third generation, Fádua’s grandson Thiago and his wife Priscila, act as brand principal and creative director, respectively. The company is proud to tout itself as “very much a women’s jewelry brand: designed and made by, worn by and bought by women.” Inspired by the unique heritage of Brazil—“the warmth of our culture, the colors of nature, and the enchanting surprises found both in the jungle and in the cities”—Hueb’s designs are crafted by hand using 18-karat gold, high-grade diamonds and natural gemstones, many of them from Brazilian mines. The line is designed and prototyped in Brazil, and final pieces are made in a small network of workshops throughout Brazil and Asia. Some of Hueb’s most-loved jewelry styles feature classical icons such as hearts and bows… with a twist. “And we have our own icons that express fantasy and magic; for example, the new Labyrinth collection that just launched at London Jewelers,” says Thiago. Constants throughout the brand’s varied collections include a playful use of color and designs that appeal to women of all ages. “Being at London Jewelers is a dream come true,” says Thiago. “It’s a privilege to be showcased next to the world’s best jewelry and watch brands, and at the same time be able to show how we are different.” Thiago has visited our Americana Manhasset location several times and enjoys interacting with customers. “What gives a lot of satisfaction is when a woman selfpurchaser reflects on the design and appreciates the great value we offer,” he shares. While Hueb is poised for continual growth, the company remains committed to maintaining a limited distribution. “We have no intention of becoming a mainstream brand,” insists Thiago. “We want to share our story, but keep the strong feeling of being discovered.” Disover the enchanting collections by Hueb at London Jewelers, Americana Manhasset.
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