PLANNING
The Conference Advantage Pick your business conference opportunities carefully, then make a plan to get the most out of your attendance. by Ruby Keys
L
ast year was a very busy one for us all, and now it is time to dive into 2017—
discovering new ideas and improved strat-
leagues, it also offers a process for networking with other professionals, getting up to speed
on current business trends and planning how
the most out of every conference that you do attend or sponsor.
With the election over and new adminis-
to build a bigger book of business.
tration coming into the White House, chang-
these opportunities is through professional
work and attending the meetings that matter
quickly. There will be new markets and new
seem like a chance to take a step away from
ence opportunities to choose from, and only
egies and identifying prospective business
opportunities. One way to take advantage of business conferences. While these events may the office and spend time with friends and col64 PRIVATE LENDER
Finding the right balance between office
to your business is key. With so many conferso many you can attend, it is essential to get
es in the business climate will be happening opportunities, along with the challenges of
competing with existing—as well as emerging—competition.