04 // BRAND EXTENSION // CO-BRANDING
SPACING In general, try to align the logos to feel balanced in size. In this case, I ensured that the text for Financial Services is the same height as the OpenIDEO text. In some cases, you’ll want the icon to size up. The other brand’s logo should never be larger than x-height above and below OpenIDEO.
Logo Lockups There will be moments when both logos need to appear in a lockup. The OpenIDEO logo is designed to play well with others but should maintain its sense of self next to other identities.
X 2X
2X
Maintain 2x (twice height of the OpenIDEO logo) between plus sign and logos when creating a horizontal lockup and maintain 1x spacing when locking up vertically The plus sign is 0.5x in height and should remain gray. x 0.5x x
PAGE 39 // OPENIDEO BRAND GUIDELINES // SUMMER 2015