COVER FEATURE
located across Australia, ensuring access to locally held products and battery experts.
Online training program Century Yuasa provides its partners with access to a comprehensive online battery training program. Regularly updated with the latest battery technology, the training program ensures your workshop is powered with the most up-todate information and skills when it comes to batteries.
Battery Finder The Century Batteries website includes a leading interactive battery finder, which pulls information from a large vehicle database, and is designed to efficiently respond to the rapidly changing marketplace demands. The battery finder covers all applications, including car, bus, truck, commercial, heavy equipment, motorcycle, powersports and marine, helping you identify the correct battery required for a specific vehicle.
Managed battery testing program Century says its extensive range of battery testing and diagnostic equipment eliminates the guess work when it comes to battery testing. “The equipment can deliver an on the spot diagnosis of the battery’s state of health and this can lead to increased sales through pre-emptive replacement,” Andrew explained.
National recycling program “At Century Yuasa we are committed to environmental sustainability and believe all scrap batteries should be recycled responsibly,” Andrew said. “Our National Battery Recycling Program provides customer credit for all used batteries collected, and is designed to assist with the storage and collection of used batteries.”
Marketing activities Century Yuasa invests significantly in building brand awareness through advertising, sponsorship
and promotions. The latest initiative has seen Century Batteries partner with Supercars to become the official battery of the Supercars and securing naming rights of the Century Batteries Ipswich SuperSprint. “Through these activities, Century Batteries has remained the most recognised battery brand in the Australian marketplace,” Andrew said. For more information on Century Yuasa’s extensive range of products and to understand how your business could benefit from becoming a stockist, contact your local Century Yuasa representative on 1300 362 287. 19