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ADAM KLUGER PUBLIC RELATIONS
Celebrates Twenty Years of Excellence, Creativity & Integrity
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n November 23rd, 2003 Adam Kluger Public Relations launched into unchartered waters with a 300+ person party at Planet Hollywood in Times Square, featuring 6 live bands, costumed characters from Troma films and a mermaid (actress Maria Setaro) wearing a $10,000 rubber tail flown in from Northern California just for the event. AKPR was originally known as Bonehead Public Relations and the name was a perfect fit for a rag-tag bunch who thought outside the box and looked at running a PR firm as part performance art and part intuition. For about a year prior, I had gone back and forth from freelancing as a television writer producer (Fox5NY, MSNBC, E! News) and trying my hand as an independent publicist. One of my first clients in 2002 was a highschool pal who wrote a novelty book called "The Guide to Picking Up Girls" After helping promote the book over the course of a few months, the book peaked on the Amazon Best-Seller list at #77. That was after a second Howard Stern Radio Show appearance and after Jay Leno's producer saw some funny late night commecials we had written/cast and produced for the Guide that Jay featured on The Tonight Show. Publicity didn't seem that hard. Even kind of creative and fun. The motto then was "Excellence, Creativity & Integrity." Along the way, we have all been blessed to have developed trusted friendships and life-long relationships that we will always cherish. Here's an old article on AKPR written by New York Times reporter Diana Greenberg...so honored and grateful that all the folks mentioned in this interview are still dear friends and a big part of our inner circle. Thank you all so much! -AK 98
25A Magazine | metmagny.com
Adam Kluger Public Relations: Over a decade of Big Bottom-Line Results Adam Kluger recalls picking up garbage in Central Park with his classmates from Horace Mann School as part of a good citizenship project when he was about five years old. The endeavor became much more exciting for him when a TV cameraman started filming the group. He was eager to see himself on the evening news. “I guess I should have realized then that I would either become a garbage man or work in TV,” he joked in a recent interview in which he talked about the 12 year odyssey of his Manhattan based public relations firm that bears his name (www.adamklugerpr.com) (also known as AKPR). He opened AKPR in November 2003. Mr. Kluger had more than a decade of media experience before he took on the challenge of running a PR firm. After earning a liberal arts degree from Vassar College, he spent ten years as a writer and producer for CNN. He was also an independent and contract producer for a couple of years, working for major television stations, such as Fox5 , MSNBC and E! News. He revealed that his interest in public relations as a career came to him through a serendipitous encounter. “A former classmate wrote a self-published book and asked me to help publicize it,” he explained. “I was able to get him 30 placements, including an appearance on “The Tonight Show with Jay Leno.” That success led Mr. Kluger to begin his new career. After hosting a party with six bands at Planet Hollywood at Times Square to launch his new