THE INDUSTRY’S LEADING PUBLICATION
SEMA SHOW & AAPEX 2015: Coverage of new tires, tools and technology WHAT DO WOMEN WANT? How to cater to the female tire buyer OTR TIRE MARKET UPDATE: Evolving products address customer requirements THE INDUSTRY’S LEADING PUBLICATION
FARM TIRE TRENDS
Tire makers define future marketing priorities
December 2015 | Vol. 96, No. 12 | $10 | A Bobit Publication | www.moderntiredealer.com
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Season’s greetings fro the Modern Tire Dealer staff
Features
20 2015 SEMA Show Tires, tools and technology
Te Industry’s Leading Publication December 2015, Volume 96, Number 12
Departments 4 Editorial Pricing on Chinese tires: Tariffs are not having the same effect this time around
6 Online
30 2015 AAPEX Technologies transforming auto service were on display
News and navigation tools for MTD ’s website
8 News/views Enticing tire dealers into action: Ohio group thrives on young leaders
18 Your marketplace
34 A look at India’s JK Tyre Chairman stresses technology and social responsibility
Tire pricing remained fat or declined despite tariffs on Chinese imports
50 Counter intelligence Women buy tires, too: They have the numbers, the infuence and the shopping skills
52 European notebook
Commercial Tire Dealer™ 36 What to expect in 2016
Taking a new, determined route against part-worn tires: Tackling a global problem that just will not go away
54 Focus on industry Online sales go national: Goodyear’s decision to sell tires on its website was ‘all about the consumer’
Minimizing soil compaction and maximizing durability are the priorities of new farm tires
56 Focus on industry
43 OTR outlook
58 Focus on industry
Manufacturers expect demand in the U.S. will be fat
46 Holland Tire dealer thrives in a small town Kuil Banden BV credits quick, 24/7 service and inventory for success
48 Commercially viable
Pirelli uses F1 racing to drive interest: World’s No. 1 motorsport tire supplier gears up for future challenges in race series and sports marketing
‘The handcuffs are off’: Falken dealers can expect 12 new tire lines within 18 months
60 Focus on dealers Showroom of the present: The future is now for Bay Area Tire & Service
62 Focus on industry Global Retread Symposium: U.S. retreaders are not alone in dealing with Tier 4 imports
64 TPMS GMC Sierra and Yukon, 2007-13: Sensor no longer needs to be spun to remove it from the OFF mode
74 Your turn Cover photography courtesy of Case IH. Modern Tire Dealer is a proud member of: TRIB
TIRE RETREAD & REPAIR INFORMATION BUREAU
Member
What’s up with consumer tire prices?
68 Products 70 Quik-Link 71 Classifed
An Industry Association
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Editorial
Pricing on Chinese tires Tarifs are not having the same efect this time around
T
arifs? What tarifs? Five months afer precedent. But as I talked of-the-record with the the anti-dumping and countervailing dealers, manufacturers and marketers, reasons duty investigations on consumer tire for the pricing started adding up. imports from China were afrmed by the U.S. International Trade Commission, tire prices have 1. Low raw material costs. not risen, at least in some parts of the country. 2. Subsidizing by the Chinese government. How can that be? When tarifs on Chinese 3. Deals by many of the smaller Chinese manupassenger and light truck tires were implemented facturers looking for cash fow. in 2009, the price of a low-cost radial increased 4. Greater supply than demand. dramatically. Four years afer the tarifs went By Bob Ulrich into efect, tire prices had risen 28.4%. Tat is an Two of the four — Nos. 1 and 4 — could average price, but any time low-cost radial pricing increases, change, which would likely lead to an increase in pricing. the “good,” “beter” and “best” tires tend to follow suit. But those factors, especially No. 4, tend to be ruled by Is this ever good for the consumer? Of course not. But free trade and are unrelated to the tarifs. Nos. 2 and 3 it is not unfair for tire manufacturers to receive value for are more artifcial, and if they continue, pricing could be their products. As for tire dealers, sometimes you get to held down indefnitely. take advantage of price increases, and sometimes you (A few of the dealers said pricing had risen, but they don’t. It all depends on supply and demand. were in the minority.) Te tarifs this time around are much higher, so high that Here is what I think will happen. China already has twice some Chinese tire manufacturers have considered ignoring devalued its yuan because of its slumping economy, and the U.S. market altogether. I think it will keep subsidies in play, Aeolus Tyre Co. Ltd. is one which will keep all the low-cost radial example. tire plants in China in operation for the Is this good for the contime being. Consider the tires in some sumer this time around? Te ways a loss-leader for China. answer is no. And yes. Perhaps As for the “deals,” some of which were it is even moot. ofered at the show (205/55R16s for Some of the largest inde$18 apiece?!), they will only hold of pendent tire dealers in the the proverbial creditor for so long. My country visited the Specialty guess is many of the companies with Equipment Market Associasmaller, older factories will be weeded tion (SEMA) Show in Las out over time. Vegas Nov. 3-6. I had a chance Eventually, only the stronger Chinese to talk with many of them about pricing. tire manufacturers that have state-of-the-art plants and I also broached the subject with a number of smaller try to make money without dumping tires will survive. dealers. Remember, some 60% of all independent tire Teir pricing is comparatively higher in the U.S. anyway, dealers own a single outlet, making them the bread-and- which is why I was surprised they, too, were hit with such buter retailers of our industry. exorbitant tarifs. And I talked with manufacturers and exhibitors as I walked Will truck tires soon be saddled with tarifs as well? from booth to booth and checked out what was going on. Retreaders at the show sure hope so. Tey are sufering Here’s what they all had to say about pricing. I guess because many Chinese tire manufacturers are selling new what happens in Vegas doesn’t always stay in Vegas. truck tires for less than a same-size retreaded truck tire. Most of the dealers told me they had noticed no change I recently received an email ofering 16-ply 11R22.5 in the prices. No change! And some said the price of trailer tires for $105 apiece. Even with FOB costs, that’s low-cost imports had even decreased; one dealer said prety low. low-cost consumer tire pricing in his area had dropped Geting our government to levy tarifs on truck tires by as much as 30%! imported from China will only happen if our nation’s Keep in mind the tarifs in place range from 45.22% feets think it is important. But as we are fnding out with (Sailun Group Co. Ltd.) to 188.76% (Shandong Yongsheng Chinese consumer tires, the tarifs may prove irrelevant. ■ Rubber Group Co. Ltd.). Te tarif on Chinese tires in 2009 was 35% across the board. If you have questions or comments, please email me at Lower prices don’t seem possible given recent historical bob.ulrich@bobit.com.
A few dealers said pricing had risen, but they were in the minority.
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MTD December 2015
Quik-Link: 800-687-1557 ext. 23102
Online
Voted most popular
I
n looking over the top news items for www.moderntiredealer.com for the last month, it was easy to see dealers were very interested in reading about Bridgestone Americas Inc.’s purchase of Pep Boys - Manny, Moe & Jack. Four of the top 10 news items concerned this transaction. Te top spot went to an investigation by Senior Editor Joy Kopcha into Bridgestone’s U.S. Securities and Exchange fling for Pep Boys. At the time of the purchase, Pep Boys stores didn’t sell Bridgestone or Firestone tires. Readers tuned in to see what the tire maker’s plans were for the retail outlets in item No. 4 and linked to Editor Bob Ulrich’s blog “Predicting tire brand addition and subtraction at Pep Boys.” Also of keen interest were the results of Consumer Reports magazine’s ratings of the top winter and all-season tires. Here are the top 10 news items for the last month. View them all and breaking news at www.moderntiredealer.com.
1. Dealers: How the Bridgestone/Pep Boys deal affects you 2. Consumer Reports: the best A/S tires are... 3. Consumer Reports: the best winter tires are... 4. The tire lineup at Pep Boys will change 5. Bridgestone is acquiring Pep Boys for $835 million 6. What the Bridgestone/Pep Boys deal means 7. How free inspections might be hurting your business 8. Have the tire tariffs lead to higher prices? 9. What keeps you awake at night? 10. Are tire associations still relevant?
Website: www.moderntiredealer.com
Publisher Greg Smith Greg.Smith@bobit.com (330) 899-2200 ext. 12, fax (330) 899-2209
Editorial (330) 899-2200, fax (330) 899-2209 Editor: Robert J. Ulrich, ext. 11 Bob.Ulrich@bobit.com Managing Editor: Lori L. Mavrigian, ext. 16 Lori.Mavrigian@bobit.com Senior Editor: Joy Kopcha, ext. 15 Joy.Kopcha@bobit.com Associate Editor: Ann Neal, ext. 18 Ann.Neal@bobit.com
Production (330) 899-2200, fax (330) 899-2209 Art Director: Neal Weingart, ext. 14 Neal.Weingart@bobit.com Production Manager: Karen Runion, ext. 10 Karen.Runion@bobit.com
Sales South and Texas: Greg Smith Greg.Smith@bobit.com (330) 899-2200 ext. 12, fax (330) 899-2209 Midwest: Michele Vargo Michele.Vargo@bobit.com (330) 899-2200 ext.17, fax (330) 899-2209 West Coast: Marianne Dyal /Te Dyal Company Marianne.Dyal@bobit.com (760) 451-9216 Automotive Aftermarket: Dan Tornton djtinc@gmail.com (734) 676-9135, mobile (313) 410-0945 Classifed Sales: Donna Stewart Donna_Stewart@cox.net (405) 260-1678, fax (405) 260-1684 Reprint Sales: Karen Runion Karen.Runion@bobit.com (330) 899-2200 ext. 10, fax (330) 899-2209
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MODERN TIRE DEALER (ISSN 00268496) (CDN IPM #40013413) (USPS #369-170) is published monthly by Bobit Business Media, 3520 Challenger St., Torrance, California 90503-1640. Periodicals postage paid at Torrance, CA 90503-9998 and additional mailing offces. POSTMASTER: Send address changes to MODERN TIRE DEALER, P.O. Box 1068, Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscriptions in the U.S. and its possessions, $65; Canadian, $99; Int’l surface mail, $99; Int’l airmail, $198. Single copies, $10, except the January Facts Issue, $30. Address all subscription correspondence to MODERN TIRE DEALER, P.O. Box 1068, Skokie, IL 60076-8068. Please allow 6 to 8 weeks to receive your frst issue. Please address Editorial and Advertising correspondence to MODERN TIRE DEALER, 3515 Massillon Road, Suite 350, Uniontown, OH 44685-6217. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. For your information: We sometimes make our subscriber information (i.e. fax, e-mail or mailing address) available to carefully screened organizations whose products and services may be of interest to you. If you prefer not to have your information made available, please write MODERN TIRE DEALER, P.O. Box 1068, Skokie, IL 60076-8068.
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MTD December 2015
Quik-Link: 800-687-1557 ext. 23103
News/views
Enticing tire dealers into action Ohio group thrives on young leaders The struggles of the New Jersey State Tire Dealers Association are not unique. In September the group announced it was suspending activity due in large part to lack of interest from independent tire dealers. In big bold letters New Jersey leaders told its membership that it “needs new blood to join the board of directors and lead our organization into the future.” About 500 miles to the west, Colin Gallagher is serving his frst few months as the president As one of the millennials leading the of the Ohio Tire Ohio Tire and Automotive Association, President Colin Gallagher feels and Automotive the group is “on a launchpad.” Association (OTAA.) He joined the board in 2013 and now, at age 33, he’s serving as the group’s president through June 2017 while working as the regional sales director for American Tire Distributors Inc. in the Great Lakes. And he’s not the only evidence of young blood on the leadership team in Ohio. Gallagher says at least three members of the board are millennials, and the group’s legislative director, Holly Nagle, is younger than he is. It’s something past leaders deserve credit for, he says. “We have actively pursued a youthful perspective. I think that’s been important to previous board leaders.” The mix of new and experienced voices covers the entire tire industry, from retailers and wholesalers to suppliers. And he knows it might sound cliché, but Gallagher says, “Together we are so much stronger than if there’s no association.” Strength also comes from the group’s connection to the Ohio Council of Retail Merchants (OCRM.) As one of eight affliate organizations tied to the statewide retail group, Gallagher says Ohio tire dealers beneft from the breadth and force of the larger council which boasts of more than 5,400 members and a professional
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paid staff, including those who track legislative issues and lobby lawmakers. Gallagher considers the OTAA’s link to other state retailers one of the secrets to its success. “Our association, through the OCRM, serves as a watchdog to these independent dealers who don’t have time to follow everything on their own,” Gallagher says. Earlier this year the OTAA hired a frm to call each of its members and tell them about the then-proposed federal legislation to resurrect mandatory tire registration. The paid frm provided each OTAA member with the contact information for their elected representatives. “Even if you take the legislative piece out, there’s so much value for independent dealers to get together,” Gallagher says. That’s the message tire dealers in New Jersey seemed to miss as their group went dark, and the failure in the Garden State is proving an excellent motivator for the Buckeye State. Gallagher says he expects the OTAA to revamp how it communicates with its members, whether that is through its website, emails or the addition of social media channels. “We will solicit
‘We have actively pursued a youthful perspective.’ feedback from our members and board on how we can better support them.” In 2016 OTAA also hopes to launch regional events for its members, whether they are information or training sessions. Either way, they’ll also include time for networking, which already is a big part of the group’s annual golf tournament and meeting. Gallagher says the hope is to extend the circle of tire dealers who are active in the association. That active base has kept the OTAA alive for 48 years, but there’s room for more. The majority of members don’t participate in the group’s activities. “We have a core circle of very engaged members that represents a small percentage of our membership,” Gallagher says. “I feel like we have all the pieces in place to be vibrant.” – Joy Kopcha
MTD December 2015
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New Kumho tires on the way National Vice President of Sales Jim Mayfield (pictured with S.B. Kim, left, and new Senior Marketing Manager Jeremy Lewin, right) says Kumho Tire USA Inc. will introduce all-position and drive tires in late 2016. They are designed for local and regional fleet applications. Two new Kumho consumer tires also are on the way next year. Belle sponsors telecasts Belle Tire Distributors Inc. has renewed its agreement with Fox Sports Detroit to be presenting sponsor of all professional team telecasts on the regional sports network. Reifen expects to grow The 2016 Reifen Trade Fair at Messe Essen in Essen, Germany, will include the 20 largest tire manufacturers in the world, say show organizers. The 2017 event is scheduled for May 24-27. Smoke-Free in Virginia Virginia Tire & Auto based in Fairfax,Va., became smoke-free at its 12 northern Virginia locations on Nov. 19, the day of the American Cancer Society’s Great American Smoke-out event. Nexen has $75,000 winner Greg and Rob Young of Young’s Tire & Auto in Cabot, Ark., won the $75,000 prize in Nexen Tire America Inc.’s Next Level Sweepstakes for the third quarter of 2015. Hankook adds fitment Hankook Tire Co. Ltd.’s premium ultra-high performance all-season Ventus S1 noble2 in size 245/50R20 has been selected as original equipment for the 2016 Lincoln MKX crossover utility vehicle.
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Bridgestone closes two big deals: Pep Boys and TireConnect Bridgestone Americas Inc. is buying two companies in order to add about 800 locations to its network of retail stores and make online tire sales tools available to its dealers and distributors. The company’s retail division, Bridgestone Retail Operations LLC (BSRO) is acquiring Pep Boys – Manny, Moe & Jack in an all-cash transaction for $15 per share, or approximately $835 million. Pep Boys will add approximately 800 locations to BSRO’s nationwide network, and Bridgestone says the acquisition represents an immediate nationwide expansion of more than 35% for BSRO. “Our shared expertise and commitment to our customers and employees will help us build an even stronger organization,” says Gary Garfeld, CEO and president of Bridgestone Americas. BSRO’s network also includes 2,200 tire and automotive service centers, which operate under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brand banners. “We are excited to join the Bridgestone family Bridgestone’s retail division’s purchase of Pep of companies to become Boys – Manny, Moe & Jack is expected to close part of the world’s largest in the beginning of next year. company-owned tire and automotive service retail networks,” says Scott Sider, CEO of Pep Boys. Industry analyst and Modern Tire Dealer columnist Nick Mitchell says the deal looks like a good one. “We think the terms of the agreement were favorable. It is unclear as to whether Bridgestone will seek to divest the DIY and commercial delivery business, or if it has plans to enter the parts distribution segment of the automotive aftermarket. “Either way, the announcement is a clear sign that Bridgestone is committed to its retail strategy in U.S.,” says Mitchell, who is senior vice president of research for Northcoast Research Holdings LLC. Bridgestone has had its eye on Pep Boys since at least 2013, when a potential deal was frst considered but ultimately not pursued. Bridgestone’s purchase of TireConnect Systems, a Canadian software company, was completed on Nov. 19, 2015. The acquisition will allow Bridgestone, its dealer network and distributors to better meet the needs of today’s digitally minded consumers by providing a simple and fully integrated tire buying experience from online to in-store, says John Baratta, president of consumer replacement tires for Bridgestone Americas Tire Operations. Bridgestone says TireConnect will be available to Bridgestone dealers and distributors in the frst quarter of 2016. The TireConnect software tool works with dealers’ existing websites and allows dealers to get full credit for online tire sales, while also remaining in control of their inventory, pricing and labor/installation costs.
MTD December 2015
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Omni United is honored Omni United (S) Pte. Ltd. received the 2015 Enterprise 50 Award for outstanding business management, innovation, market presence and contribution to economic development in Singapore and abroad. Goodyear collects toys Three of Goodyear Tire and Rubber Co.’s airship bases hosted public events and gave away rides on a Goodyear blimp during a campaign to collect toys for the Toys for Tots Foundation. Yokohama plant is green Yokohama Tire Corp.’s plant in Salem,Va., has achieved zero landfill operation status. All waste generated at the plant goes to nonlandfill options such as recycling, reuse or energy recovery. Marangoni expands network Tire Service LLC of Jacksonville, Fla., has joined the Marangoni Tread North America dealer network. Cooper and Fate cooperate Cooper Tire & Rubber Co. and Fate S.A.I.C.I. signed a letter of intent to work together on various ventures. Initially, Fate will distribute Cooperbranded passenger, light truck and SUV radial tires in Argentina. VIN app is released BCA Bearings’ BCA VIN Scan, a vehicle identification number scanning and part finding application, is now available for download on both iTunes and Google Play. Wheeler to lead N.A. push Distributor SD International is expanding its reach, and turning to industry veteran Dan Wheeler to lead the charge. Shipments of new passenger and light truck tires will begin in 2016. SMP awards scholarships Standard Motor Products Inc. (SMP) named Froylin Flores of Grandview, Wash., and Cody Whitten of Clearfield, Utah, the winners of its Intermotor Import Leader Automotive Scholarship Contest.
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ATD names its new CEO American Tire Distributors Inc. (ATD) will replace retiring CEO William “Bill” Berry with Stuart Schuette, a veteran of one of the largest food service distributors in America. Schuette will join ATD as CEO Jan. 4, 2016. Schuette most recently served as the chief operating offcer (COO) of US Foods Inc., the second largest food service distribution company in America with more than $23 billion in annual revenue and approximately 24,000 employees. In his role as COO, Schuette oversaw the operaSchuette joins the tire industry after a tional and administrative functions across more 20-year career at US than 60 locations servicing more than 250,000 Foods, where he held customers nationwide. a variety of executive sales, fnance and op“I look forward to leading the ATD team and erations positions. building on the strong record of performance they have achieved under Bill Berry’s leadership,” says Schuette. “ATD’s focus on operational excellence in serving its customers across the U.S. and Canada has established a frm foundation for the business. My goal will be to drive the innovation necessary to continue to grow the business and exceed our customers’ expectations.” Berry, ATD’s current CEO and president who announced his retirement earlier this year, says, “Stuart’s broad experience and record of achievement in the food service distribution industry positions him well to lead ATD. I am confdent that Stuart will continue to grow the business and guide the company to future success.”
New leaders take the helm at RMA Anne Forristall Luke will serve as the Rubber Manufacturers Association’s next CEO and president beginning Jan. 1, 2016. She has more than 30 years of Washington government relations, public affairs and executive leadership experience in both the public and private sectors. Before joining RMA, she served as vice president of political and public affairs at the Association of Equipment Manufacturers, the trade association for off-road equipment manufacturers and suppliers. Gary Garfeld, CEO and president of Bridgestone Americas Inc., took over as chairman of the RMA board in October 2015. Garfeld succeeds Pete Selleck, chairman and president of Michelin North America Inc. “RMA is poised to enter a new era of growth as investments in the U.S. by tire manufacturers continue,” says Garfeld. “Continued public policy challenges Forristall Luke succeeds Charles on environmental, safety advoCannon, who is retiring after cacy and other matters will continue almost eight years as CEO of the Rubber Manufacturers Association. to be a focus of the association.”
MTD December 2015
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KYB offers training KYB Americas Corp. has launched a campaign to help service providers communicate the importance of ride control maintenance to help keep a vehicle’s computerized safety systems working within designed capabilities. Dealer Tire may relocate Dealer Tire LLC wants to relocate and expand its home base in Cleveland, Ohio, and the city council is considering financial incentives worth $6.5 million in an effort to keep the tire dealer in the city. Kumho moves to Atlanta Kumho Tire USA Inc. has relocated its corporate headquarters from Rancho Cucamonga, Calif., to Atlanta, Ga. Purcell supports toy drive Purcell Tire & Rubber Co.’s service centers in Arizona and New Mexico offered a 10% discount on tires or service in return for a donation to the community’s United Way Holiday Toy Drive Nov. 1 - Dec. 1, 2015. Dunn Tire works overnight Dunn Tire LLC, based in Buffalo, N.Y., has introduced an overnight drop-off option at five stores for the winter season. Services are limited to tire changeovers and new installs. Gabriel adds rewards program Gabriel (Ride Control LLC) has launched the Gabriel Answerman Advantage, a rewards program for service professionals. Plombco updates website Plombco Inc. has redesigned its website to offer fast and easy access to wheel weight and balancing information along with tools to help customers grow their business. Apollo acquires distributor Apollo Tyres Ltd. is acquiring a German tire distributor, Reifencom GmbH. The company has 37 outlets in Germany and sells products online in Germany, France, Italy, Austria, Switzerland and Denmark.
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Mandatory tire registration returns Congress overwhelmingly approved the nation’s frst long-term highway bill in more than a decade, and in it, ushered in a regulation that independent tire dealers and distributors register tires at the point-of-sale. The bill includes three provisions backed by the Rubber Manufacturers Association: the establishment of minimum wet and dry traction standards; tire registration for sellers not owned or controlled by a tire manufacturer; and the creation of a public tire recall database for consumers. The Tire Industry Association (TIA) opposed the tire registration language in part because it shifts the liability and cost of registration onto retailers and requires them to turn over their customer information to manufacturers, who increasingly are selling direct to consumers. What remains unknown is the time line to enforce the registration rule. It’s not included in the legislation. Roy Littlefeld, TIA’s executive vice president, says there are bills passed years ago still without regulations in force. In other cases the rules have come quickly. “That timetable will be impacted by many issues, but there is no timetable in the bill.”
Trelleborg to buy Mitas Trelleborg AB has signed an agreement to acquire ČGS Holding a.s., a privately owned company of agricultural, industrial and specialty tires as well as engineered polymer solutions. The purchase includes ČGS’ subsidiary, Mitas, a.s. The total cash consideration amounts to approximately SEK 10.9 billion ($1.2 billion based on the exchange rate on Nov. 9, 2015) on a cash and debt-free basis. Closing of the transaction is subject to approvals from relevant authorities and is expected to be completed in the frst half of 2016. Peter Nilsson, president and CEO of Trelleborg, calls the acquisition “a signifcant and attractive add-on to our existing businesses.” Trelleborg says it is establishing itself as a global leader in agricultural tires and reinforcing its leading position in industrial tires. As a result of the acquisition, Trelleborg Wheel Systems will almost double its revenues, broaden its geographical reach and add new positions in complementary tire niches.
Trelleborg’s Wheel Systems Americas division made its frst agricultural tire in North America in November at its new plant in Spartanburg, S.C., which the company says is part of its growth strategy.
Pete’s Tire Barns buys Norwich Tire Pete’s Tire Barns Inc. has purchased the assets of Norwich Tire in Norwich, Conn. “This acquisition improves our ability to provide a complete range of commercial, retail, agricultural and industrial tires and service that Norwich Tire has been providing their customers since 1955,” says Peter Gerry, president of Pete’s Tire Barns. Norwich Tire was started by Stanley Chmielecki. In 1971, his nephew, Jerry Chmielecki, joined the staff and in 1988 he bought the company. He will join Pete’s Tire Barns as the region’s general manager of service. The Norwich location will work in tandem with the Pete’s Tire Barns North Franklin, Conn., facility. In early 2016, they will be combined into a new state-of-the-art facility under construction in North Franklin.
MTD December 2015
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dates
February 17-20 Tire Industry Association Off-the-Road Tire Conference 2016, Omni La Costa Resort & Spa, Carlsbad, Calif. (800) 876-8372 or (301) 430-7280 www.tireindustry.org March 8-10 Tyrexpo Africa 2016, Sandton Convention Centre, Johannesburg, South Africa www.tyrexposeries.com March 16-18 23rd annual European Tyre Recycling Association (ETRA) European Tyre Recycling Conference, NH du Grand Sablon, Brussels, Belgium +32 2 734 37 27 or ETRA@wanadoo.fr April 19-21 World Tire and Retread Expo, Ernest N. Morial Convention Center, New Orleans, La. (786) 293-5186 www.usatireexpo.com May 24-27 Reifen International Trade Fair, Essen, Germany www.reifen-messe.de June 25-25 Alabama Tire Dealers Association Annual Convention, Peridido Beach Resort, Orange Beach, Ala. (256) 616-3587 www.alatiredealers.com July 12-14 Latin American & Caribbean Tyre Expo, ATLAPA Convention Center, Panama City, Panama (786) 293-5186 www.latintyreexpo.com July 15 - 17 Georgia Tire Dealers & Retreaders Association Annual Conference, The Westin Jekyll Island, Jekyll Island, Ga. (770) 947-2323 www.gtdra.com
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Brothers Ying-Ming Yang, left, and Jimmy Yang fank Ohio Lieutenant Governor Mary Taylor at the Kenda Tech Center’s ribbon-cutting ceremony.
Kenda ‘opens’ tech center in Ohio The building for the new Kenda Rubber Industrial Co. Inc. North American Technical Center is up. Next comes the equipment, and the hiring of more engineers. However, Kenda offcials felt the time was right to show off its 50,000-square-foot technical center, located in Green, Ohio. Government and business leaders were on hand when the company held a ribbon-cutting ceremony on Nov. 9 hosted by Chairman Ying-Ming Yang and Vice Chairman Jimmy Yang. Jimmy Yang also is president of American Kenda Rubber Industrial Co. Ltd., which does business as Kenda USA. Kenda’s U.S. headquarters are based in Reynoldsburg, Ohio. “To strengthen and grow the OEM and aftermarket businesses, it is important that we improve our technical ability so that all tires for sale in the North American market will be designed by a North American technical team (that) has an understanding of the local needs,” said Jimmy Yang.
Ed Conrad and Joseph Pehanick die Edward Conrad Jr., founder of the Conrad’s Tire Express & Total Car Care chain, died on Oct. 24, 2015, in Chagrin Falls, Ohio. He was 84. He worked in his former family business, Conrad’s Church Goods, with his parents and siblings until striking out on his own in 1969. That’s when he started Conrad’s Automotive Tire and Car Care Center Inc. He opened his frst store, an independent Goodyear dealership, and continued to grow the business to its present level of 36 locations in Northeast Ohio. Conrad’s Automotive Tire and Car Care is No. 33 on the Modern Tire Dealer 100. Joseph Pehanick, the former owner of East Bay Tire Co. of Fairfeld, Ca., died Nov. 20, 2015, at his home. He was 86. Pehanick spent almost half of his life at the tire dealership founded by his father-in-law, becoming CEO in 1989. In 2001, after nearly 40 years with the company, his sons George and Joseph Jr. were named CEO and president, respectively. Pehanick also held offce with the California State Tire Dealers Association. ■
MTD December 2015
Quik-Link: 800-687-1557 ext. 23108
Your marketplace
Tire pricing remained fat or declined despite tarifs on Chinese imports
A
ccording to the results of our survey, the same and 17% saw business improving. Te demand for replacement tires increased table highlights the outlook the respondents have in October. Indeed, from a volume conveyed to us in recent months. standpoint the dealers reported they sold 0.1% more tires last month on a year-over-year basis, Replacement tire sales volumes were strong following a 0.6% increase in September and a According to the dealers surveyed, consumer 0.5% increase in August. We are encouraged by demand for replacement tires increased in October. the fact that demand trends are holding strong As noted, the dealers in our sample reported they toward the beginning of winter, although down sold 0.1% more tires last month on a year-over-year slightly from what we saw at the peak of summer’s By Nick Mitchell basis, following a 0.6% increase in September and heat, which is likely due to a lack of harsh winter a 0.5% increase in August. Trends continued to be weather and a tough comparison from 2014. In light of the positive in the truck category as the dealers reported volumes recent strength in demand trends, we continue to believe increased 0.8% afer a 0.6% increase in September and a the abundance of pent-up demand should lead to decent 1.4% decrease in August. Lastly, the survey respondents volume growth throughout the remainder of 2015, despite indicated volumes were down 1.8% in the retread business the fact that 2014 provides tough comparisons. In fact, afer increasing 1.3% in September. demand has increased on a year-over-year basis for 19 of the past 20 months, according to the dealers surveyed. Dealer reported their costs have declined Furthermore, most dealers stated they anticipate trends Te respondents noted manufacturer pricing on value to improve throughout the next three months of this year. tires decreased 2.0% during October, while the price Until next time, keep the tires rolling out the door. of branded tires declined 1.2%. While we were initially surprised at hearing this during our recent trip to the Specialty Equipment Market Association (SEMA) Show, this trend is consistent with commentary from around the country that pricing has remained fat or declined despite Dealers JUN JUL AUG SEP(R) OCT(P) OCT(14) the implementation of tarifs on Chinese import tires. Passenger tire Tis phenomenon is being partially aided by lower raw Will improve 29% 20% 50% 83% 0% 75% material prices as well. Will worsen 0% 0% 0% 0% 0% 0%
How dealers view near-term business
Will stay level
71%
80%
50%
17%
100%
25%
Truck tire Will improve Will worsen Will stay level
29% 0% 71%
60% 0% 40%
50% 17% 33%
100% 0% 0%
17% 0% 83%
100% 0% 0%
R-Revised
P-Preliminary
Monthly survey A number of independent tire dealers were surveyed concerning current business trends. Except for tire prices and costs, the results of the October 2015 survey are compared with those of October 2014.
Dealers believe sales trends may level of According to the survey results, 100% of passenger tire dealers believe business will stay about level, which is a marked decline in optimism from what we have seen in the past. For instance, in September, 83% of those surveyed felt business would improve, while 50% felt so in August. However, much of this decline in optimism may be related to mild weather conditions relative to 2014. Te outlook for truck tire demand was slightly higher as 83% of the truck tire dealers we spoke with see business staying about
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Most dealers had adequate inventories Of the dealers who responded to the survey last month, 67% indicated that they had the appropriate amount of inventory in stock for demand (the same percentage as in September) and 33% indicated inventory levels were too high. Fify percent of the truck tire dealers who responded to our survey reported inventory levels were appropriate, 33% indicated inventory was too high, and 17% indicated inventory was too low.
Repair sales rose in October Dealers indicated automotive repair sales trends improved once again in October. Specifically, the dealers who responded to the survey indicated service sales, which accounted for 20% of the survey participants’ total revenues, were up 8.7% on a year-over-year basis in October (up from an increase of 6.0% in September) as a higher average ticket and strong trafc trends benefted the dealers’ repair departments. ■
Nick Mitchell is senior vice president, research, for Northcoast Research Holdings LLC based in Cleveland, Ohio. Mitchell covers a variety of subsectors of the automotive industry.
MTD December 2015
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feature
2015 SEMA Show: tires, tools and technology By the MTD staf
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ith upwards of 2,300 exhibit booths showcasing thousands of products, the annual four-day Specialty Equipment Market Association (SEMA) Show is an extravaganza of choice for atendees involved in the automotive industry. Yet some trends that speak to the over-arching preoccupations of tire dealers emerged from the abundance of products on display at this year’s edition, which ran Nov. 3-6 in Las Vegas. Inside some of the busiest booths were products refecting the larger business concerns of independent dealers, from tires that complement their product screens to equipment that boosts workplace efciency to technology that automates the tire registration process. Inside conference rooms were industry experts speaking on topics aimed at improving the listener’s skill or business, from tire pressure monitoring systems (TPMS) to employee training to consumer online tire buying habits and more. Here are some of the products, services and education sessions that caught the atention of tire dealers as well as Modern Tire Dealer’s editors.
Hankook will expand Laufenn line Hankook Tire America Corp. will add sizes to its Laufenn brand for passenger car and light truck tire lines in the U.S. market in 2016. Hankook launched the entry-level brand in November 2014. “The Laufenn brand combines value with solid fundamentals, outstanding performance and style, and delivered solid growth in its frst year in a highly competitive tire market that was consistent with our expectations,” says Hee Se Ahn, president of Hankook Tire America Corp. Te company says the Laufenn brand ofers consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions. Te fve Laufenn tire lines are: S Fit AS, an ultra-high performance all-season tire; G Fit AS, an all-season touring tire; X Fit HT, a SUV/light truck highway tire; X Fit AT, a SUV/light truck all-terrain tire; and I Fit Ice, a studdable winter passenger tire.
Expect two new tires from Kenda Kenda USA will release tires for two market segments in 2016. Te Kenda Klever ST will be
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available to dealers in the spring of 2016. Te tire will be available in 30 sizes for 17-inch to 22-inch wheel diameters for the CUV/SUV segment. It will have a 60,000-mile tread wear warranty and be T-, H- and V-rated. Te Kenda Klever H/T2 will be available to dealers in the summer of 2016. Te light truck and SUV tire will initially be ofered in 14 light truck and P-metric sizes with more sizes to be added later. Te Kenda Klever H/T2 will have a 50,000-mile tread wear warranty for light truck sizes and a 60,000-mile tread wear warranty for P-metric sizes.
Greenball has a new heavy-duty trailer tire Greenball Corp. introduced a heavy-duty specialty trailer tire, the 12-ply rated Tow-Master ASC (all-steel construction) tire. “As pickup truck towing capabilities continue to improve, we felt there was a need for a specialty trailer tire that could accommodate heavier loads and higher speeds,” says Randy Tsai, senior vice president. Along with the Tow-Master ASC, Greenball displayed new OTR/agricultural tires, expanded Dirt Commander and Mongrel lines under the GBC Motorsports brand, new Centennial Terra Master commercial truck tires, and some new golf tires. Te new products include new designs and expanded size oferings. Te company covers nearly every segment of the tire market with its family of brands.
Look for Duraturn passenger tires in the U.S. Ken Coltrane, executive vice president of YC Rubber Co. (North America) LLC, is on a mission to spread the word about the Duraturn brand, and convince tire dealers they are a quality product for budget-conscious consumers. Coltrane hopes to build on the success of the Duraturn truck-busradial (TBR) products, which have been available in the U.S. for the past three years. “I’ve had dealers tell me they like selling Duraturn. It’s easy to sell,” Coltrane says. “Our goal is to have a complete tire line.” In 2013 the company began construction of a passenger tire plant in Xian, China, and production of three passenger lines began in 2014. Shipments to the U.S. were halted while the Department of Commerce considered implementing tarifs on Chinese passenger tires, but shipping has
MTD December 2015
since resumed. And Duraturn is now ofering 11 product lines. Te passenger tires are part of the Mozzo family, while light truck tires are grouped as Travia products. Te entire Duraturn brand is frmly rooted in the lowest tire tier. “Te tarifs are what they are,” Coltrane says. “We just have to do the best we can.” Manufacturers who used to supply tires in China are shifing production elsewhere, but Coltrane says there isn’t enough capacity to move everything. “Tere’s going to be demand for tires out of China.” YC Rubber opened its branch ofce in Pasadena, Calif. in 2015 and has a sales staf of four. Coltrane says they are marketing themselves as an American company with quality marketing materials to support dealers. “Our frst challenge is to get into the market,” Coltrane says. Coltrane says the company started with 50 SKUs, has 262 SKUs now, and “I could see us adding 100 SKUs in the next year” in passenger tires.
Aturo’s frst winter tire, and an addition to the Trail Blade line Aturo Tire Corp. previewed its frst winter tire, the AW730 Ice, which will enter the North American and European markets for the 2016 winter season. Michael Mathis, co-owner and vice president of international marketing for Aturo, says the tire will be available in 15 sizes, spanning 16 to 22 inches, for sport utility and crossover utility vehicles.
The week in numbers Just how many people were in Las Vegas during Automotive Aftermarket Industry Week? This year more than 159,000 — a record number — attended the Specialty Equipment Market Association (SEMA) Show and the Automotive Aftermarket Products Expo (AAPEX). Here’s the breakdown from SEMA Public Relations Director Della Domingo: 159,757: Total attendees at the SEMA Show and AAPEX 69,916: Buyers at both shows 64: SEMA Show seminars 2,350: SEMA Show exhibitors 3,505: Registered media 3,079: Products in the SEMA Show New Products Showcase 6,905: SEMA Show seminar attendees 1,181,400: Total net square feet of SEMA Show exhibit space
Te tire features a directional tread patern, heavy zigzag sipes, a sof compound and wide shoulder channels to remove water. Te tires will be manufactured in Taiwan. Aturo also showed the fourth product in its Trail Blade series, the Trail Blade Boss. It’s created for XL dimensional sizes and the tread design is inspired by the Quartermaster QSA-1 Boss Hog knife. This is the third collaboration between Aturo and Quartermaster founder Jared West. Te tire’s center tread incorporates the “kurki” style knife blade as the oversized tread lug. It extends from the shoulder across the center line. Te deep channel in the tread block serves to pull through deep slop and force debris from the center of the tread. Alternating shoulder blocks follow the outline of the knife handle. Te high void ratio of the tread provides optimum grip across varied terrain. Te relatively smaller center tread blocks are linked for stability from the high abrasion abuse of rocks. Te sidewalls of the Boss feature the same blade and handle shapes as the tread. Along with the visual appearance, the large sidewall lugs provide traction in deep mud, grab loose rocks and protect the sidewall from protrusions on the trail. Beneath the tread lies a three-ply sidewall for load capacity and protection. Te Boss will only be produced in large sizes to properly utilize the design features. Te initial sizes will be from 37-inch diameter up to 40 inches, with rim sizes of 17- to 24-inch.
Hee Se Ahn, president of Hankook Tire America Corp., says the new Laufenn brand surpassed expectations for growth in its frst year.
The Kenda Klever H/T2 has 2-ply sidewall construction.
Hercules Roadtour 855 SPE completes premium line Hercules Tire & Rubber Co. previewed its Hercules Roadtour 855 SPE all-season touring tire, which will complete the company’s premium family of oferings when it Greenball’s Terra Commander M/T, is launched during the frst quarter of 2016. which has large shoulder and cenThe tire features full-depth siping for ter block tread for maximum tracconsistent traction that extends through the life tion, will be released in 2016. of the tire, and 3D siping to increase the amount of biting edges for improved grip on wet roads and in light snow. Dry traction is enhanced by the asymmetric tread patern’s larger blocks on the outside of the tire, while the smaller sections on the inside of the tire help in adverse conditions. Te Hercules Roadtour 855 SPE will come in 36 sizes for 15- to 18-inch wheels. Hercules also is adding an entry-level ofering, the Ironman GR906 all-season touring tire. Its tread elements minimize noise and increase stability, and high-density siping enhances wet and snow traction. Hercules is a wholly-owned subsidiary of American Tire Distributors Inc. Ken Coltrane envisions this interactive display one day becoming part of a Duraturn dealer’s showroom.
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2015 SEMA Show LT and winter tires on the foor from Sentury
It’s never too early to prepare for next winter. Atturo will introduce its frst winter tire, the AW730 Ice, for the 2016 season.
The Hercules Roadtour 855 SPE features an 85,000-mile warranty for its T-rated sizes, and a 70,000-mile warranty for the H- and V-rated offerings.
The new BKT Bogmax is suited for 4x4 vehicles.
Sentury Tire Americas showcased its Delinte Bandit series line of LT tires, as well as its frst studdable winter tire. Te DX-9 Bandit M/T tire features an of-road optimized tread. Te ratio of rubber and void on the tread cleans dirt from the tire, and varying shoulder block shapes ofer handling and control. Tree layers of polyester cord fabric and high-strength steel belts in the sidewall resist punctures, and an angled lateral and longitudinal groove structure promotes drainage. Te DX-9 is available in eight sizes ranging from 33x12.50R15 LT 108Q to 35x12.50R20 LT 121Q. Te DX-10 Bandit A/T tire features a fve-patern block design engineered to expel water and rocks and reduce noise, says the company. Te special “cuting corner” on all borders of the groove patern “makes it more dimensional, more stereoscopic and more efective at promoting driving stability and comfort,” according to Sentury. In addition, the bench-shaped shoulder design “provides excellent earth-grasping action for stable, high-speed turns under dry and wet road conditions.” Te DX-10 is not only available in 22 LT sizes, but also four metric sizes: 275/65R17 115V, 285/65R17 116H, 245/70R16 107H and 215/75R15 100T. Te DX-11 Bandit H/T tire’s continuous center rib is designed to maintain straight driving stability, while its slant groove on the rib “improves braking performance,” says the company. Te closed shoulder design is engineered to block noise from the middle of the tire. Te DX-11 is available in 14 10-ply LT sizes ranging from LT215/85R16 115/112S to LT285/60R20 125/122S. In preparation of winter, Sentury displayed its Delinte WD42 studdable winter tire and Landsail 4-Seasons all-weather tire. Sentury’s frst studdable winter tire, the Delinte WD42, is designed for SUVs. It is available in eight metric and fve LT sizes. Te metric sizes range from 215/70R16 100T to 245/45R20 XL 103H, and the LT sizes range from LT225/75R16 to 245/65R16 LRC 115/113R. Te tire features rubber foam technology, which Sentury describes as “tiny bubbles in the rubber,” which decrease hardness in low temperatures. Te Landsail 4-Seasons, an all-weather tire, is available in 19 sizes ranging from 165/70R13 79T to 225/45R17 XL 94V. It features high-density stereoscopic
Omni United displayed its Radar Renegade R7 M/T.
sipes designed to “maintain block rigidity and enhance both control and performance,” says the company. “You get lots of biting edges to increase traction on wet, snowy or icy roads.” Te tire’s inside multiple cross-patern design helps the tire “swallow” more snow “to enhance traction and grip on winter roads.” In addition, wide longitudinal drainage grooves channel road water out from under the tire for control in the rain and snow. Sentury Tire Americas is a division of Qingdao Sentury Tire Co. Ltd.
BKT introduces ATV/UTV tire BKT Tires Inc. introduced an all-terrain and utility-terrain vehicle tire. The company says the new Bogmax is designed for mud racing. It features the following: a special tread compound engineered for cut and chip resistance; a strong casing that helps it resist bruises and punctures; “sidewall protectors” extended up to the bead; and self-cleaning capabilities. It also has a deep tread depth “best suited for deep mud,” says Michael Aguon, associate vice president of OTR. It will even perform well in “waste deep water.” Te Bogmax currently is available in one 6-ply size: AT32x10-14. Te rim diameter is 8 inches.
M/T and winter tires from Omni United Omni United (S) Pte. Ltd. is expanding its Radar brand of tires with the Radar Renegade R7 M/T and three winter tire oferings, the Radar RW-5, RW-5+ and RW-5S. Te Radar Renegade R7 M/T is the culmination of several years of research and development preparing for, and competing in, the of-road motorsports arena. It’s the brand’s answer for the serious of-road enthusiast looking for a tire with enhanced durability for harsh gravel and rock and traction in deep mud, sand, and snow. One of the race-inspired technologies is the stone ejector. Te Radar Renegade R7 M/T has a raised nub between the tread blocks that actively deforms when the tire is rotating, opening, closing and then releasing as the tire goes through the contact patch. Tis action helps to eject stones out of the tread patern. Omni United engineers modeled the action of stone trapping and drilling, and analyzed the reaction of traditional stone ejectors. Tey learned that most of the current solutions appear to only add more gauge in the tread groove with no active stone ejection mechanism. With the three body ply construction, the third layer helps to strengthen and stiffen the tire to reduce the risk of punctures in the
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2015 SEMA Show sidewall and tread areas. Upper shoulder side-biters have a functional purpose of delivering added traction in loose surface conditions, but also provide the rugged aesthetic truck owners crave. Te Radar Renegade R7 M/T tire will have a total of 30 ROWL sizes introduced in two phases, and the frst 14 sizes are available now. Te Radar winter tire lineup consists of three product lines with distinct size ranges. Te Radar RW-5, the RW-5+ and the RW-5S all have similar aspects, but the block placement, siping density and construction of the tires have been tuned for the unique characteristics of the principal ftments taking each size. Tis “customization” by vehicle type helps the tire work in conjunction with the particular suspension and handling characteristics to deliver improved handling, comfort and grip. Te Radar RW-5 was designed primarily for compact to mid-size passenger vehicles. Te 16 sizes in this range are mostly H-rated, and target the most common winter tire sizes and vehicles in Europe, Scandinavia and Japan. Te range does include sizes for several of the top-selling compact cars in North America, as well as some coverage of popular small CUVs in this market. Te tread is directional, with a silica-based tread compound for more grip on wet roads. Te Radar RW-5+ is designed for mid to large sports cars, luxury sedans and mid- and full-size crossover utility vehicles. Te tread design and tire construction take into account the increased weight, longer wheelbase and spirited driving capabilities of these types of vehicles vs. the Radar RW-5
target ftments. Te tread patern has a chevroned directional V-shape to provide increased levels of high-speed handling on dry roads. Like the RW 5, the tread compound has silica, an attribute often reserved for more expensive tires, the company says. Tis range is primarily V-rated XL sizes, and has several of the top-selling sizes for the most common luxury sedans and CUVs in North America from original equipment manufacturers like BMW and Mercedes. Te Radar RW-5S rounds out the ofering. It targets full size SUVs, with two T-rated sizes and four H-rated sizes. Te tread patern is clearly a winter tire, but has more of a SUV/truck look thanks to the large tread blocks and wide open grooves. Tese features provide the grip you would expect from an all-wheel or four-wheel drive SUV in packed snow, slush or even muddy road surfaces common in the winter months in many northern states and parts of Canada. “Receptivity to the three product lines in Europe and Asia has been excellent, and we are confdent we will get the same reception in North America,” says Scot Rhodes, vice president of sales for Omni United.
A frst for Horizon: private brand truck tires Horizon Tire Inc. is marketing its frst private brand truck tire line. Te Supermax line features three premium radial medium truck tires that are SmartWay-certifed. Te Supermax HD1, HF1 and HT1 are produced in China. Tey are available in six SKUs: 11R22.5 LRG and H; 11R24.5 LRG and H; and two LRG low-profle sizes (295/75R22.5 and 285/75R24.5).
Triangle Tyre updates dealers on its plans for the U.S. Triangle Tyre Co. Ltd. briefed dealers on its initiatives for the U.S. market during the SEMA Show. The company’s plans include building a global brand identity and establishing a joint venture company to distribute Triangle tires in the U.S. Triangle Tire United States of America LLC opened on Nov. 2, 2015. It is located near Nashville, Tenn., and will provide sales, marketing and customer support services for developing Triangle’s distribution network. Gustavo Lima is a partner in the joint venture company, which has a mission to “give a face to the Triangle product that has not existed before and to organize the market to give better service to the existing dealers and to increase the market share of the product in the United States.” Lima, who is CEO of Miami-based Oriente Triangle Latin America Inc., which distributes Triangle tires in Latin America and the Caribbean, expects at least one logistics and inventory
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April 8, 2017, is the 40th anniversary of Triangle Tyre, Chairman Ding Yuhua told dealers, making it an important milestone for globalizing the company’s tire brand.
warehouse will be announced in the second quarter of 2016. The opening of the U.S. headquarters establishes the Triangle brand as a major player within the tire industry, according to Chairman Ding Yuhua. The offce is Triangle’s second U.S. facility. Triangle’s A3T LLC research and development center opened in Akron, Ohio, in 2011. Despite trade challenges related to the U.S. government’s anti-dumping and countervailing duties, Triangle introduced the Sportex for the UHP segment and the Protract for the value segment in North America in 2015. “The consumer is always looking for better products to improve their lives and that’s Triangle’s mission, as well,” says Ding. Many of Triangle’s products are not affected by duties. The company also manufactures light truck, OTR, medium truck and specialty trailer tires. Triangle is based in Weihai in China’s Shandong province.
MTD December 2015
TIA inducts fve new members into its Hall of Fame Five leaders of the global tire industry were inducted into the Tire Industry Association (TIA) Hall of Fame during an awards night that kicks off the 2015 Global Tire Expo – Powered by TIA and Specialty Equipment Market Association (SEMA) Show. The late Ross Fischer, along with Herman “Hy” Freeman, Paul Hyatt, Raghupati Singhania and Bucky Stein were recognized for their contributions to the tire industry. Fischer, who died in 2013, was the owner of McCord Auto Supply in Watseka, Ill., but was best known for his role in developing a wheel application for Goodyear’s fotation tires, allowing them to be adapted for use in agriculture. In accepting the award for her father, Anna Perrin described him as an “old farm boy” who graduated from the TIA honored the newest inductees to its Hall of Fame (from left): Raghupati Singhania, Bucky Stein, Beverly Fischer, who accepted the award on behalf eighth grade and “walked into those of her late husband Ross Fischer, Paul Hyatt and Bob Hendry, who stood in warehouses at Goodyear and saw the for honoree Hy Freeman, who was unable to attend the event. fotation tires and knew exactly what to do with them. With that idea he was able to create a decades behind Europe and the U.S. in bringing radial whole new market for the tire industry.” Perrin and her tire technology to the market, and Singhania led the way for its introduction in India. “The passenger tire industry mother, Beverly Fischer, accepted the award. Freeman was a pioneer in the early stages of tire service in India is fully radialized and the commercial segment and repair and helped establish industry standards for is 35%, expected to move up to 65% shortly,” he said. permanent tire repair. Freeman is retired from his job as JK Tyre has a presence in 100 countries, operates nine technical services and training manager at Rema Tip Top plants and produces 20 million tires annually. Singhania North America Inc. Tony Maffa accepted the award on also established research and development centers, and Freeman’s behalf, saying, “Hy is doing well, however at 98 played a role in creating The Hari Shankar Singhania years of age Las Vegas was just a little too slow for him.” Elastomer and Tyre Research Institute (HASETRI). See The two men met in 1978 when Freeman taught Maffa more on page 34. Stein, the founder of Target Tire and creator of the Avahow to section a tire. “He was like a surgeon. Each step lon brand of tires, said he started with nothing and “did was done with precision.” Hyatt’s tire career began when he was a teen, sweeping everything the hard way because I didn’t know how to foors and changing tires at Superior Tire & Auto in Toronto, work smart.” Over the years he dealt with used tires and Ontario. He eventually became the company’s owner and Army surplus, and learned how to vulcanize and groove president before selling the 16 locations to the business’ tires. He attended seminars and was told he needed a busioriginal franchisees. He’s a past president of TIA, the Tire ness plan. He didn’t have one, but long hours and physical Dealers Association of Canada and the Ontario Tire Dealers work didn’t phase him. He eventually found inspiration Association. “Some people say industry associations are in words from Thomas Edison, and to this day he carries becoming redundant or unnecessary, but I stand before the inventor’s advice with him in his wallet. When the ink you tonight as an example of what an association can wears out, he replaces it with a fresh copy. “I never allow do for you,” Hyatt said. “When I was starting out some myself to become discouraged under any circumstance. 60 years ago, I didn’t know much about business. But I The three great essentials to achieve anything worthwhile met mentors and I met advisors in every association I are hard work, stick-to-itiveness and common sense.” was involved with, and they were all open quite freely to Stein sold Target Tire in 2004, and most of the company’s my questions. They gave me their advice and they gave stores were sold to his employees. In addition to the Hall of Fame inductees, TIA recognized me their ideas and I had Business 101 from the business two Ed Wagner Leadership Award Winners: Tom Klinge, associations I was involved with.” Singhania is chairman and managing director of JK Tyre managing director and co-founder of the Klinge Group, and & Industries Ltd. in New Delhi, India. The country was Kevin Rohlwing, senior vice president of training for TIA.
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2015 SEMA Show
The new tread pattern on the Maxxis RAZR MT features deeply sculptured center locks to maximize mud traction while retaining noise performance.
Te Supermax HD1 is a premium closed-shoulder drive tire designed to provide “excellent traction and great wear,” according to the company. A premium regional and all-position steer tire, the Supermax HF1 features a five-rib design for even wear and durability. Size 255/70R22.5 LRH will be available in 2016. The premium trailer tire’s tread on the Supermax HT1 is optimized for “superior stability, excellent lateral traction and resistance to irregular wear,” says Horizon. It features a shallow tread. All three tires are backed by two-retread casing warranties. Horizon said it also is working on a Supermax wide-base tire.
Track and mud: new tires from Maxxis Maxxis International premiered two new oferings at its SEMA Show booth, the Victra VR-1 and the RZR MT. Te Victra VR-1 is designed for the motorsports enthusiast, and features Kevin Jones, Bosch field sales technical trainer, demos the power a compound that warms to operating assist wheel lift that will be available temperature quickly to provide sturdy dry on the TCS 4275 tire changer in 2016. traction. Te reinforced casing and sidewall design provide telepathic responses for what Maxxis calls “the ultimate driving experience.” Te tread patern maximizes dry performance while minimizing “white knuckle moments” in wet weather, the company says. Te RZR MT features both an all-new tread compound and tread design with minimal patern noise, while sidewall “armor blocks” and dual-cord construction promote ofroad experiences. The compound includes chemical fllers for improved tear and chip resistance and tread life. Alan Greene, sales representative for Hennessy, demonstrates the leverless APS 1000 tire changer.
Bosch adds air motor to tire changer Bosch Automotive Service Solutions has added an air motor to its TCE 4275 swing arm tire changer. A power assist lif will be available in the second quarter of 2016. “Te tire changer can service passenger, run-fat and ultra-high performance tires. With external wheel clamping, it can service up to 28-inch tires without the need for add-on adapters,” says Debo Sadare, product manager. Te TCE 4275 runs on 110-volt power, providing the same features as competing machines requiring a 220-volt electrical supply. The tire changer, which was introduced at the
East Bay Tire Co. has added a Tier 3 medium truck tire line to its Dawg Pound brand, as well as an OTR line.
2014 SEMA show, is competitively priced, according to Sadare. Te OCL8850 on-car brake lathe was among the many wheel service equipment products in the Bosch booth. “If there’s any kind of run-out in the vehicle’s hub assembly, the driver is going to encounter pedal pulsation,” says Julie Jones, business development manager. “Te on-car lathe addresses customer complaints about pedal pulsation. Our unit mounts to the caliper. It will travel in the same plane to automatically compensate for run-out in the hub assembly.” Te lathe comes standard with adapters for 90% vehicle coverage, according to Jones. Also on display was Bosch’s OTC brand 3838 wireless TPMS tool. It’s a standalone reset, relearn and reprogram device with an OBD-II dongle to plug into the vehicle, allowing technicians multiple ways to ensure TPMS sensors are correctly installed and programmed. Te tool will also read OBD-II generic codes and test key fobs, according to the company. Te OTC 3838 features an exclusive wireless OBD-II module for TPMS registration and includes three years of sofware updates.
Hennessy previews APS line Hennessy Industries Inc. previewed a line of tire changers and wheel balancers designed for low profle, UHP and run-fat tires. Te APS line will launch in January 2016. Te company says the APS 1000 tire changer and APS 1500 wheel balancer rely on advanced technology to aid and simplify even the most challenging tire service applications. Hennessy also will convert its Baseline by Coats line to a stand-alone brand. Te rebranded Baseline 500 tire changer and Baseline 550 wheel balancer will debut in January 2016. Baseline models are entry-level machines that will service the majority of OE ftments and are intended for low volume usage.
Hunter stages a Revolution update Hunter Engineering Co. unveiled a smaller Revolution tire changer packed with new features. Te footprint of the fully automatic tire changer is 25% smaller. Te updated console has been integrated into the unit for beter ergonomics and more adaptor storage. A fange plate is now standard to ease servicing of cladfaced and reverse-mount wheels. Also standard is a camera kit to record every tire changing interaction and verify correct operation and training. “Te camera protects your investment in the tire changer and protects
MTD December 2015
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2015 SEMA Show
Hunter’s Pete Liebetreu, senior product manager, demonstrates the new Revolution tire changer.
Gaither Tool says its no-strain wheel lift helps tire dealers make the switch from Mr. Tough to Mr. Smart.
The 12 LED bulbs on the Tech International tire spreader light stay cool and illuminate a tire without white-washing it.
you from fraudulent damage claims,” says Ron Hoctor, area sales manager. New 1.4 sofware features an advanced control function for more freedom when servicing extremely high-end assemblies and a new, adaptive beadbreaking system. “It’s a sofware-based tire changer, which allows you to upgrade your system as new features are released,” says Hoctor. Other new features include a thick bead kit accessory for servicing range H and higher tires as well as of-road tires. Hunter also introduced the Auto34S, a spacesaving version of its Auto34 tire changer. Te wheel lif is integrated into the housing to shorten the Auto34S footprint by 10 inches. Te wheel lif also makes it easier to service large assemblies. Features include a memory buton that saves the tire diameter seting and returns the mount head to the same spot until reset, saving the operator efort and time when changing sets of matching tires. Hunter’s display included a heavyduty mobile on-site service truck for taking tire changing, balancing, alignment and other tire maintenance services directly to a feet’s shop. Hunter says the mobile on-site service truck allows a dealer to expand service capabilities, eliminate downtime between customers and take advantage of an untapped revenue stream. Demonstrations of Hunter’s Quick Tread drive-over tread depth unit included the new Click ID feature. A camera takes a picture of the license plate number, which is transmited to Carfax Inc. Within minutes, Carfax converts the license plate number to a vehicle identifcation number (VIN) at no charge to dealers and consumers. “Te VIN makes it a specifc vehicle inspection, rather than a general check. It also eliminates keyboard entry errors on vehicle selection,” says Tom Setle, director of training for Hunter.
Winntec takes pain out of lifing tires Te Winntec HD-series Wheel Assist by Gaither Tool Co. Inc. helps technicians lif and position tire and wheel assemblies with the simple press of a foot pedal and ease of a single fnger. Te Wheel Assist stands on its own. It requires no electrical power and it rolls easily from one wheel to the next, and one bay to the next. It uses gas springs to lif a tire from the foor. Once the Packing power into smaller packages was Chicago Pneumatic’s focus for its newest generation of tools.
tire is on the equipment, the technician can easily spin the tire to match up the bolts for proper ftment. Te Wheel Assist is ofered in two variations, but the only diference is its height. Te basic model positions the tire at slightly below eye level. Te taller option is lifed up by larger wheels on its base. Richard Brahler II, president of Gaither Tool, says the tool not only makes wheel and tire assembly easier, but safer as well. And it eliminates the macho efect of a technician who wants to do the job manually, but might struggle handling the tire. Brahler calls it the diference of being “Mr. Tough or Mr. Smart.” Te result, he says, is quicker tire changes, plus less risk of damaging wheels or ceramic brake systems.
Tech International tire spreader light When it’s time to inspect a tire and prepare it for a repair Tech International’s tire spreader light is a bright tool to inspect every crevice of the tire. Te light features 12 bright white LEDs on a fexible 24-inch shaf that’s easy to maneuver. Te slim profle allows for an unobstructed view, and the six-foot cord connects at the botom of the shaf, keeping it out of the technician’s way. It comes with a universal mounting plate and is powered by a 110 volt AC adaptor.
Size maters for Chicago Pneumatic tools Lightweight and compact are the latest keywords for Chicago Pneumatic Tool Co.’s impact wrenches. Te tool maker says there’s a growing trend for lighter and smaller tools with beter handling and maneuverability, and the latest buterfy impact wrench, stubby impact wrench, composite angle impact wrench and straight impact wrench are all designed with those features in mind. Brandon Oelofse, marketing manager for Chicago Pneumatic, says the CP7711/21 buterfy ultra-compact wrench, in 1/4-inch and 3/8-inch sizes, weighs 1.16 pounds and is 5.5 inches long and 1.5 inches wide. It delivers 80-f.-lbs. of torque in reverse. Te wrench is 15% smaller than its predecessor, meaning technicians “can get in tighter spaces,” Oelofse says. And the same “size maters” updates were made to a pair of impact wrenches that will be available in early 2016: the CP7732C stubby impact wrench, and the CP7727/37 composite angle impact wrench. Te CP7763D/73D for heavy vehicle service applications features a new D-handle design that allows the technician several options and
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beter stability while holding the tool. It comes in both a 3/4-inch and 1-inch version, and 6-inch anvil extensions are available, making it especially helpful in tire changing operations. Tis is the company’s frst straight heavy-duty impact wrench available in the 3/4-inch size.
GearWrench enters power tools arena Apex Tool Group LLC is branching out with its GearWrench brand into the world of power tools. Te brand is adding a line of air impact wrenches to its oferings. Te six-tool lineup is comprised of the 80 series and 81 series, and both ofer impact wrenches in 3/8-inch, 1/2-inch and 3/4-inch sizes. Te 80 series comes with a one-year warranty and ofers three forward speeds and one reverse speed. Te 81 series ofers four speed options and is covered by a two-year warranty, says Bill Bliss, marketing communications manager for Apex Tool Group. In addition to the new tools, the GearWrench brand booth also featured expanded size oferings of impact socket sets, impact extension sets, and its electronic torque wrenches.
Tire Intelligence expands price tracking Tire Intelligence LLC announced it has expanded its price tracking service beyond the Americas to Europe, Asia, the Mideast and Australia. Te Charlote, N.C.-based company ofers retail pricing services for manufacturers, distributors and dealers as well as digital content for use in selling tools. Te retail pricing service gives information about competitors’ pricing to dealers to provide guidance for pricing their own tires, according to Don Palmer, business development director. “With retail pricing information, dealers can be competitive while maximizing their profts,” he says. Dealers can use the digital content from Tire Intelligence for marketing their business through all types of platforms. “We take all our own digital photos of tires. All the images have the same aspect ratio and same look to provide consistency across all applications,” says Palmer. “Digital selling tools for product comparison enable tire dealers to efectively sell to their customers using a huge library of tire photos, tire specifcations, 3-D views and interactive presentations. And it doesn’t take up foor space,” says Palmer.
Bartec shows how to adjust pressure Bartec USA LLC’s Michael Rose explained how to adjust the TPMS low pressure trigger
point using the company’s latest TPMS diagnostic tool, the Tech400Pro, to SEMA Show atendees. “If you change the infation pressure, it is recommended that you change the vehicle confguration for monitoring the pressure as well,” says Rose, who led “Te Importance of Placard and TPMS” education session. Te TechPro 400 tool gives technicians the ability to change the placard value to refect the new infation pressure according to industry best practice and generally accepted service guidelines. Te capability to reprogram the recommended infation pressure means the proper TPMS low pressure warning is maintained when tire technicians are plus sizing and up-fting wheel and tire packages. Rose, who is a product manager for Bartec, says three key features of the Tech400Pro are not available in other TPMS tools. Tey are placard pressure adjustment, wireless updating, and passive systems diagnostics. Bartec also ofered an educational session called “TPMS Triage, How to Know What’s Wrong With a TPMS.”
As GearWrench enters the world of power tools, Bill Bliss says the toolmaker is offering a 60-day free trial period.
Clint Bollinger (left) is director of marketing and Don Palmer is business development director for Tire Intelligence.
New products from Cemb USA Cemb USA/BL-Systems Inc. had eight new products on the show foor: six balancers, one tire changer and one 3-D alignment system. Franky Maineti, product engineer manager, ofered a close look at the ER72 digital wheel balancer, which includes the company’s patented 3-D width sonar for reading distance, diameter and width of the tire. He says the ER72 provides a lot of Bartec’s Michael Rose, product room to work inside the rim, which is manager, discusses the features of helpful for puting stick-on weights inside the TechPro400 diagnostic tool in the class “The Importance of Placthe rim. ard and TPMS.” In addition, the ER72 “is the only one that gives the opportunity to correct the static imbalance using the laser spoter system.” Te SM951 HPA tire changer is a tilt-back tire changer featuring two assist arms on both sides for servicing run-fat and low profle tires. It can service wheels from 10 inches to 26 inches outside clamping and up to 28 inches inside clamping. Main features include a fully adjustable bead breaker and an adjustable stroke limiter to prevent the shovel from going too deep into the tire rim, according to Maineti. ■ Cemb USA’s new SM951 HPA tilt-back tire changer includes a fully adjustable bead breaker and adjustable stroke limiter.
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feature
Technologies transforming automotive service were on display at AAPEX By the MTD staf
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utomotive technology is moving at warp speed these days. Exhibitors at the 2015 Automotive Afermarket Product Expo (AAPEX) did more than spotlight tools and products to help shops keep up with today’s technologies. Tey also gave visitors to their booths a heads-up on the innovations coming down the pipeline. For example, Robert Bosch LLC’s Automotive Aftermarket North America division highlighted gasoline direct injection (GDI) and diesel common rail technologies in its AAPEX booth. Jarod Adams, group product manager for gasoline systems, says original equipment manufacturers are developing engines with both a port fuel injector per cylinder and a GDI injector per cylinder. “Today it’s either a port system or a GDI system. By 2018 they’ll start going to dual port and gasoline, which is great for the afermarket: more parts and more components to repair.” Although GDI is more of an intensive repair than a port system, Adams says the market doesn’t have to be afraid of it. “We’re seting up a website that will show how to do GDI repairs. It will show step-bystep repair procedures as well as the parts we ofer. Today about 42% of passenger cars and light trucks are equipped with GDI, by 2020 it will be 72%,” says Adams. More diesel engines are on the way, too. “Common rail technology got us to a level to where diesel engines can start meeting emissions requirements in all 50 states,” says Ross Sandercock, director of diesel products. “We’re going to see more diesel sales. Te federal mandate is 54.5 miles per gallon by 2025. You need diesels to help get to that level.” Common rail engines are less forgiving of poor repair quality than conventional engines, according to Sandercock. “Although there are many options for selecting rebuilt/remanufactured injectors that can save you money, there are also as many risks associated with choosing an injector from a non-authorized remanufacturer. Consumers and technicians need to know the risks and understand the choices they have in order to make an informed
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decision regarding diesel vehicle service and performance.” Bosch is helping to educate the market on diesel common rail technologies at a website called choosetherightinjector.com. A section of the Continental Commercial Vehicles and Afermarket booth was devoted to a pilot project involving a remote diagnostics system that also collects manufacturer-specifc vehicle data. Tire dealers, service retailers, automobile clubs, feets and service providers for networked driving can use the data develop services customized for their customers. Te services are integrated into a shop’s Web portal or an app. Te company says the platform provides access to standardized diagnostics information and also to vehicle data specifc to the manufacturer and model. Continental makes various options available for data transfer and confgures the hardware for the vehicle concerned. The company says this means that shops have, for example, the option of reminding their customers specifcally about necessary inspections, or of informing them about fault messages. “Te value is not in the component; the component facilitates the service and the service is where the value is,” says Paul Schriro, program supervisor. “What we’re looking to do is enable companies to provide services for their customers.” Bosch and Continental were among the 2,239 exhibitors in the Sands Expo Center Nov. 3-5. Here’s a look at some of the products and technologies on display, as well as what companies are doing to help techs stay on top of the latest trends.
Schaefer’s new website has 3 advantages Schaefer Group’s North American Afermarket business unit unveiled a website that delivers diagnostic, product, and repair information direct to distributors, counter personnel and installers. Te company says three advantages set the new Repxpert 2.0 website apart from similar oferings:
• Repxpert 2.0 features an online product catalog powered by OptiCat in real-time and updated daily;
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• Repxpert 2.0 provides all content in one location; and • Repxpert trainers ofer customized training courses and sessions.
Repxpert is currently available for tablets. An app for Android and Apple phones is being developed. To see the new sites, visit www.repxpert.us in the U.S. and www.repxpert.ca in Canada. A website with market-specifc content for the vehicle population in Mexico is planned for late 2016. “Schaefer strongly believes a direct connection between suppliers and professional installers is the most important means of providing on-the-job support,” says Urs Stuckenbruck, director, product management and marketing, Automotive Afermarket – North America. Schaefer manufactures and distributes products under the brands LuK, INA, FAG and Ruville including drivetrain, engine, and chassis system products.
Epicor Wants to Help You Sell Service Epicor Sofware Corp. highlighted its integrated service estimator at AAPEX, and it’s a service Epicor says should be a handy tool for
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any tire dealership wanting to expand the auto services it provides to consumers. Afer a technician or service writer enters the consumer and automobile information, he can enter in the name of a part that needs replacement. Te system not only pulls the parts and labor information associated with that job, but it also provides a list of related jobs to consider. Te parts pull up searches from the shop’s preferred parts vendors and provides real-time pricing and inventory information. It also incorporates information and images from the related parts catalogue, says Courtney Sobocinski, senior manager of product management. A shop sets up its own labor charges in the system, so the correct rates are used to compute an accurate cost estimate for consumers. “And it creates a professional-looking estimate to show the consumer,” Sobocinski says. Te estimate prints with the shop’s logo and information in the upper lef corner. In addition, the system provides a colorcoded inspection sheet, as well as service interval recommendations that are catered to
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Continental’s entry level service tool for performing system resets and clearing diagnostic codes will be available at a fraction of a scan tool investment in the middle of 2016.
Schaeffer’s new Repxpert 2.0 website includes all relevant content for the U.S. and Canadian vehicle populations.
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AAPEX 2015 the VIN. Te result, Sobocinski says, is a tire dealer who spots a needed repair while servicing a vehicle’s tires has the ability to capture a service sale immediately. “Tat consumer is not walking out the door.” Courtney Sobocinski demonstrates Epicor’s integrated service estimator, which allows a user to select one repair job and see a list of others that might be related.
Mahle revealed three ArcticPro A/C servicing units that will be available in the frst quarter of 2016.
Mahle expands A/C service equipment line Mahle Service Solutions, a division of Mahle Afermarket Inc., added two air conditioning (A/C) units that integrate with its TechPro diagnostic scan tool to its ArcticPro line along with three value-priced units. Te ArcticPro ACX1185 and ACX1285 integrate with the TechPro tool. Te ACX1185 services vehicles that use R134a refrigerant, and the ACX1285 services vehicles that use R1234YF refrigerant. “Offering these units with TechPro integration allows technicians to diagnose A/C issues without having to hook up a separate scan tool and A/C machine, plus it automatically retrieves the VIN,” says Jon Douglas, general manager of Mahle Afermarket Inc. TechPro is Mahle’s diagnostic scan tool that decodes a vehicle identifcation number (VIN) in one second with one click. Te tool can be used with a technician’s current desktop computer, laptop or tablet. In addition, Mahle has added three value-priced units to its ArcticPRO lineup: the ACX1120H, ACX1150 and ACX1150H. All three units service vehicles that use the R134a refrigerant and include new Eco Lock couplers which minimize any refrigerant leak in the atmosphere. Each also has a highperformance vacuum pump that saves four minutes of the service time compared to a typical double-stage pump.
New Purolator brand and products Two new aftermarket exhaust components for diesel engines will be manufactured at the AP Emissions Technologies’ plant in Hobart, Ind.
Denso’s new president for the Americas, Haruhiko “Hal” Kato, was on hand at AAPEX as the company announced its expansion in the thermal market.
Mann+Hummel USA Inc. announced a new branding program for its Purolator line of oil, air and cabin air flters. Te company says the program will help customers boost sales with innovative new products; an exclusive, industryfrst packaging design; bold, modern branding; and a renewed promise of “Nothing Gets By Us” for its Purolator brand. As part of the brand relaunch, the company introduced PurolatorBoss, an oil flter that supports maximum engine protection for conventional, synthetic, and semi-synthetic blend motor oils across a wide range of viscosities. Te new flter will be available through commercial and retail distribution channels in the U.S. and Canada in the frst quarter
of 2016. Te company says it is an ideal match for synthetic oils, where it can provide up to 15,000 miles of engine protection.
New exhaust components for diesel engines AP Emissions Technologies LLC will launch two afermarket exhaust components for diesel engines in 2016. A diesel particulate flter for medium-duty and heavy-duty applications will be released in the frst quarter of 2016 followed by a diesel oxidation catalyst in the second quarter. Te company also introduced a loyalty program and mobile-enabled product training program for customers. Te training program will be a tool customers can use to pull sales through, according to Chris Ostrander, CEO and president. He says the company’s acquisition of Eastern Catalytic of Langhorne, Pa., in October was a frst step in a long-term strategy to place more focus on the performance market.
EnerSys has new batery portable chargers EnerSys Energy Products Inc. introduced a line of Odyssey batery portable chargers. With automatic six-stage charging and a wide range of built-in safety features, these new batery portable chargers facilitate full and proper charging, which may help to enhance the performance and extend the life of 12-volt fooded and absorbed glass mat (AGM) lead acid bateries. Charger safety features include spark-free connections, built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection.
Denso is expanding thermal market coverage with 500 new part numbers Denso Products and Services Americas Inc. is adding more than 500 part numbers to its thermal product lines in 2016. “We are adding more than 500 new part numbers to our inventory of engine cooling and air conditioning components,” says Fran Labun, vice president of Denso’s sales group. Te new products will be available by March of 2016. Here’s a breakdown of the rollout:
• Compressors: One-hundred part numbers will be added to the First Time Fit A/C compressors, beginning this month. • Radiators: In March 2016, 400 radiator parts will be available, which the company says will increase Denso’s market coverage from 30% to 70%.
A medical-grade borescope for your shop Tight spaces are no longer an inspection problem with the ATS borescope from Automotive Test Solutions Inc. With medical-grade quality images, and the ability to shoot high-resolution videos
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and photos while also turning the probe tip, the borescope captures images you can easily view on a computer or tablet. Te 6 mm probe ofers both a 120-degree sweep or a full 360-degree rotation, and turning the tip is a one-handed job. Te 3-foot-long length allows for inspection of air conditioning ducts, evaporator core assemblies, and more.
Tenneco expanding Monroe-brand Quick-Strut assemblies for centennial year
Expanding its Quick-Strut part
Tenneco Inc. is adding 100 part numbers to its Monroe-brand Quick-Strut assemblies in numbers in 2016 comes in direct response to technicians’ requests, 2016, an expansion that will cover more than 132 million vehicles on the road in North America. Assembled in Arkansas and made of U.S. steel, the assemblies have been big sellers for the company, says Tenneco’s Mark Boyle. logging annual double-digit gains since the frst models were introduced in 2003. In addition to adding market coverage, Mark Boyle, director of afermarket marketing for Tenneco, says the Monroe brand will celebrate 100 years in 2016. Tere will be events for customers and employees, and celebrations at the company’s plants. Year-round promotion has already begun with the addition of a second shockmobile, a shock-shaped trailer that tours the country. Both shockmobiles will make stops at shops throughout the centennial year, Boyle says.
Wix adds Microban protection to cabin air flters Wix flters by Afnia Group Inc. is partnering with Microban International, an antimicrobial solution company, and beginning in the frst quarter of 2016 Wix cabin air flters will feature lifetime Microban protection from odor-causing bacteria, mold and mildew. Te innovation works to inhibit the growth of microbes by utilizing a charge disruption mode of action. It quickly reduces microbial loads and as a result works to keep the air inside vehicles cleaner and fresher. Te Microban protection will cover all Wix light-duty cabin air flters for automotive and light truck applications. “Microban has exceptional brand awareness across many diferent industries, so we are very excited to partner with them in the automotive market,” says Jennifer Gibson, brand manager for Wix.
The ATS borescope provides a precise view and its zoom feature maintains clear images and 4x enlargement.
ACDelco simplifes brake branding ACDelco announced a simplifed naming strategy for its Professional brake line, a move aimed at showcasing the depth and breadth of the line’s all makes/all models oferings and helping installers and consumers beter understand the choices within the company’s good, beter and best tiers. ACDelco also introduced products, line expansions and programs at AAPEX. Highlights include GM OE Duralife rotors brought exclusively to the independent afermarket by ACDelco along with enhancements to the Professional Service Center shop image program and technician training program. ■
Odyssey’s new battery portable chargers are available in six-amp, 12-amp and 20-amp models.
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Quik-Link: 800-687-1557 ext. 23113
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2015 SEMA Show
A look at India’s JK Tyre Chairman stresses technology and social responsibility By Bob Ulrich
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hen Dr. Raghupati Singhania, chairman and managing director of JK Tyre & Industries Ltd., was inducted into the Tire Industry Hall of Fame in November, he was not alone. His elder brother, Hari Shankar Singhania, who died in 2013, was with him in spirit. So were late family members dating back to the early part of the 20th Century, including his grandfather and great-grandfather. “As a group, we are known as JK Organisation,” says Singhania. “It is 125 years old. We are involved in a host of Indian businesses. Automotive tires is one of them, but they also include paper, cement, agri-genetics seeds, some cosmetics, wool and textiles, rubber, automotive products and dairy products.” Singhania, 69, and his elder brother started JK Tyre in 1974. Te company operates seven tire plants in India that can produce close to 27 million passenger, light truck, truck/ bus, farm and OTR tires annually. In 2008, the company acquired Mexican tire manufacturer CIA Hulera Tornel. Its three plants have the capacity to produce nearly 8 million tires annually, including 5.5 million radial passenger tires. Total sales are expected to reach $1.7 billion in fscal 2016. Under the younger Singhania’s leadership, JK Tyre pioneered radial technology in India beginning in 1977. He also established six state-of-the-art research and development centers, fve in India and one in Mexico. Technology is the key to the company’s growth, according to Singhania. “Since we entered this business, the biggest change, to my mind, has been the advancement in technology in everything we do. It starts with manufacturing, producing or puting the tire together with highly automated equipment, practically untouched by human hand, more or less. Tat kind of automation is all technology.
“We have worked hard on creating a more green product,” says JK Tyre’s Dr. Raghupati Singhania, who was among the 2015 Tire Industry Hall of Fame inductees.
“Ten you move on to sell these products. Again, a large amount of technology is at work. Everything is today accessible on your handheld devices. We are billing our customers and keeping track of the sales data on handheld devices. “Ten you move on to the movement of goods. Logistics management is high technology at work. You spot where the truck is, you spot each SKU with the barcoding, etc. “IT (information technology), computers, B2B interaction, e-commerce – they are all needed to manage the company,” he says. “Technology intervention continues to be a game changer, which is making a huge diference in everything we are doing across business in this era.”
Ecologically responsible
(Left to right): H.K. Chopra, advisor – international sourcing and sales; Arun Bajoria, director and president of international operations; Dr. Raghupati Singhania, vice president, J.K. Organisation; Kumar Joshi, executive director; V.K. Misra, technical director; and Anshuman Singhania, vice president – operations.
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Another big change in the company over the years has been the “greening” of not only its manufacturing processes and plants, but also its products. “Our products have been greened in the sense that now, most of our car tires are running on silica-based compounds and, therefore, have low rolling resistance,” says Singhania. “We also are working on substituting petroleum oils and other petrol items with nanoparticle and biodegradable materials “Greening the processes involves power conservation and power management. We are using more renewable energy when we can, whether it be solar or wind. We also have started conserving water and other energy. For instance, a number of our plants have zero water discharge — not a drop of water leaves the plant.” JK Tyre also is “greening the environment.” Tat involves planting trees around all the plants. More than 160,000 trees
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have been planted as part of what Singhania calls a “sustainable forestation” program.
Radial vs. bias JK Tyre has been at the forefront of radializing tire production in India. Tat includes truck and bus tires. “We take some credit for bringing the change in because we began producing passenger and truck radials back in ‘77,” says Singhania. “Te passenger tire market is almost 100% radialized in India now. And truck and bus radials are 35% to 40% radialized today; within the next two years, it will be 65% radialized.”
tire customer satisfaction. Along the way, Singhania wants to take care of his employees, something his grandfather believed was essential when running a business. “Tree years back, we started a university that is involved with technical education in terms of science and engineering for our workers. “On the grass roots level, we have been involved with illiteracy. We fnd that particularly, women are the biggest victims of illiteracy. We have a program for adult literacy and have been able to help almost 60,000 women across our plants to get basic literacy, basic knowledge of the three ‘Rs.’ We’ve also extended it in one of the jails in south India, educating the jail inmates. Teir criminal tendencies come from a lack of education. “In the feld of healthcare, we run clinics all over the country, and we also run a major hospital in Delhi, which is a multidisciplinary hospital. We set it up about 16 years ago. Apart from running this hospital, we have healthcare programs across our plants, where we conduct medical camps for eye care and general checkups.” JK Tyre also sponsors self-help groups for women and motorsports involvement for children who show an aptitude for racing. “You must do all that is possible to improve their quality of life through healthcare, education, sports, etc.,” says Singhania. “It is ongoing.” ■
Did you know? In 2013, Dr. Raghupati Singhania received the “Inspirational Leader of New India” award. To that end, JK Tyre is spending more than $200 million to expand radial production at its Chennai plant in southern India. Singhania says convincing consumers to buy the technologically superior but more expensive radial tires instead of bias tires was difcult. “I remember they ridiculed us at frst. Tey said, ‘What is this steel hoop? How is it going to give me more mileage? How will it ensure a beter ride? How will it ensure beter turning and braking?’ You had to change the mind set of people apart from simply educating them. And we have done a lot of that work. At the end of the day, if you have been able to create a market for a new product, it is a very rewarding experience.”
What the future holds JK Tyre wants to make more of an impact in the U.S. as it continues to expand into other countries. But it wants to concentrate on emerging markets frst. “We have identifed three emerging markets for us,” says Singhania. “Latin America is one of them. So is Southeast Asia, countries like Myanmar, Te Philippines, Tailand and Indonesia. And Africa. We are looking for opportunities in all these areas. If and when they come up we will do something about it, either acquire a plant or set up a Greenfeld facility, depending on the opportunity. “We tried hard in China, but I must say, we couldn’t succeed. I have gone there at least 20 times, and have personally seen 45 plants. And we negotiated, did due diligence on two or three companies. It didn’t work out. Finally, I mentally gave up and said ‘Forget China. Let’s go to other low-cost countries in Southeast Asia.’ Becoming the largest and most proftable tire company in India also is a goal. In addition to increasing production capacity to serve the domestic replacement market, JK Tyre supplies tires to vehicle manufacturers. In the most recent J.D. Power Asia Pacifc Study, it was ranked No. 1 in original equipment
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10 plants, 100 countries JK Tyre’s radial production is on the rise JK Tyre & Industries Ltd. oversees 10 tire plants: seven in India and three in Mexico. Four of the plants produce radial passenger tires. Tire production in India 1. Jaykaygram, Rajasthan (bias truck, light truck and farm) 2. Banmore, Madhya Pradesh (radial passenger and light truck; bias truck and farm) 3. Chennai (radial passenger, light truck, truck and bus) 4. Mysore (truck and bus radials) 5. Mysore (light truck and farm radials) 6. Mysore (giant OTR) 7. Laksar (TBR; bias motorcycle and scooter) Tire production in Mexico 8. Mexico City (bias truck, light truck, farm and industrial) 9. Tultitlan (radial passenger, light truck) 10. Tacuba (radial passenger and light truck) The company’s tire brands – JK Tyre, Vikrant and Tornel — are sold in more than 100 countries worldwide, including the U.S., and across six continents.
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Commercial Tire Dealer™ Low commodity prices and sluggish export markets are just two factors infuencing farmers’ tire-buying habits.
What to expect in 2016 Minimizing soil compaction and maximizing durability are the priorities of new farm tires By Joy Kopcha
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npredictable crop prices, just like the unpredictable weather, aren’t going anywhere, and manufacturers and marketers of farm tires know they have to be strong enough to withstand both. It’s the added pressure of everything else – fuctuations in original equipment production and depreciation write-ofs, and a strong dollar to name a few – that is really making life difcult. Still, most are bullish, like James Crouch, North America farm segment marketing manager for Michelin North America Inc. “Te market will recover soon enough. Even though all of the tires in the farmer’s shed are new right now, they will eventually need to be replaced. We believe that when the replacement market does rebound, it will be signifcant.” Modern Tire Dealer turned to Crouch and other farm tire experts from companies that have the most to lose – the ones holding onto the largest shares of the market. We asked these industry experts to paint a picture of what to expect in 2016. Here’s who responded to our questions:
• Scot Sloan, agricultural product manager for Titan Tire Corp. • James Crouch, North America farm segment ALSO IN CTD marketing manager OTR tire outlook: for Michelin North Manufacturers expect demand will be America Inc. fat in 2016 . . . 43 • Bruce Besancon, vice Holland tire dealer thrives in a small town: president of marketKuil Banden BV credits quick, 24/7 ser- ing for Alliance Tire Americas Inc. vice and inventory for success . . . 46
• Jim Enyart, technical service manager at BKT Tires USA Inc. • Neil Rayson, vice president of Mitas Tires North America Inc. • Tom Rodgers, director of sales for Firestone brand farm tires at Bridgestone Americas Tire Operations LLC • Brad Feeney, director of commercial tire programs at TBC Brands
MTD: What are the primary factors infuencing the farm tire replacement market? Sloan, Titan: With current commodity prices, growers are more price-conscious than usual, and they may be more likely to make purchase decisions based on up-front cost as opposed to brand preference or quality. Dealers are also feeling the pressure to stock less inventory. Tis means that in some cases, growers have fewer options to choose from when they go to make a purchase. On the manufacturing side, original equipment manufacturer (OEM) production is down, which may equate to a slight uptick in afermarket sales as growers hold onto their equipment for longer periods of time. Crouch, Michelin: Te primary factor infuencing the farm tire replacement market right now is a low net farm income. Te sharp decrease in net farm income is a result of low commodity prices. We have had several years of some very good crops which has driven crop inventories up and the prices down. Highs and lows in commodity prices are a normal occurrence and are expected. Te diference in this cycle is the compounded efect of the expiration of the Section 179 Bonus Depreciation Amendment. Farmers were allowed to depreciate equipment purchases at a much higher dollar fgure than they were able to in the past. Tey used this
Commecially Viable . . . 48
36
MTD December 2015
Quik-Link: 800-687-1557 ext. 23114
Farm tire outlook to buy new equipment at incredible rates. Tis was great for both the OEMs and the tire manufacturers. Tis abnormal purchase behavior did, however, create somewhat of a bubble. When the bubble burst, the OEM assembly lines as well as tire shipments slid to a halt. Besancon, Alliance: When we look at these markets, a huge factor that needs to be considered is the reliability of the products that a farmer will be buying. Tey have to have the assurance that their tires will withstand the tough conditions of day-to-day activity in the feld without giving out or otherwise causing them down time. In ag tires, resistance to stubble damage is a vitally important factor contributing to tire reliability, especially with the very stif, very durable corn hybrids that have become popular in recent years. Tere’s also the ability to function at the high speeds needed to get to and from the feld. And more farmers recognize that they need to operate at low infation pressures so soil is not compacted. Tese factors all relate to productivity. Farmers get paid only when their products come out of the feld, and everyone wants to do this as safely and rapidly as possible. Tat’s especially important because most harvests are also a race against the weather. Of course, economy ties it all together. Reliability and productivity mean nothing if the tires aren’t priced at a level that delivers great value over the product’s service life. Farmers are now coming through a second consecutive year of soft commodity prices. They had several great years when they stocked up on new equipment; Overall the risk column for farmers is now they’re trying bigger than the opportunity column, to be as efficient says Neil Rayson of Mitas. and productive as possible. Tey’re holding onto equipment that might ordinarily have been traded in, and tire dealers are helping them understand how the right replacement tires can help their machinery perform at its best. Tis is exactly the environment where reliability, productivity and economy really show their importance. Enyart, BKT: Te overall ag economy is driving the replacement market. Commodity prices are very depressed, export markets are sluggish due to the increased strength of the dollar and carryover of feed grains along with overall good production from 2015. Reduced OEM production has resulted in excess supply moving from OEM channels to the replacement market at atractive prices. Rayson, Mitas: Input costs rarely seem to decline in line with commodity prices so while corn is under $4 and is projected to stay that way through 2016, it does not provide farmers with the fnancial confdence to spend. Tat said, in the absence of bonus depreciation under section 179 in 2015 for new equipment, there should be a higher demand for replacement tires as farmers keep equipment instead of trading it. Farmers
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generally are cautious, which will dampen demand if there are no tangible positive developments before spring 2016. Rodgers, Bridgestone: Lower grain commodity prices from the record highs in 2011, 2012 and 2013 have had a huge impact on the industry. OEs have dramatically reduced manufacturing on a lot of their equipment lines to right size for current market conditions, and to help their dealer manage the new versus used equipment inventories on their dealer lots. Also the reduction on the Section 179 deduction from $500,000 to $50,000 and the loss of bonus depreciations has also impacted the purchasing of new farm equipment. Drought conditions currently are having an impact in the western U.S. and a large agricultural state like California. Feeney, TBC: Te two major factors in the 2015 replacement market are OE sales are down and pricing instability. With commodity prices dropping it has created lower farm income so the demand for agricultural machinery has weakened. Te OE agricultural equipment in the U.S. and Canada is down about 20% to 25% for 2015. With OE down, the major manufacturers have all come down in replacement price to move units. Tis has created a lot of price compression between product tiers. MTD: What new tires will you introduce in 2016? Sloan, Titan: Titan is continuing to introduce new Low Sidewall (LSW) sizes and expand existing product sizes to meet the needs of our customers. We recently introduced new LSW row crop sizes for MFWD tractors, including the Goodyear OPTITRC LSW380/65R42, and LSW480/70R54 sizes. We plan to do extensive feld testing in 2016 to show the performance benefts of these new row crop LSW sizes over standard sizes. OEMs are starting to see the value of the LSW design, and several new LSW sizes for combines will be available for order on 2016 John Deere and CNH Industrial combines, including LSW1250/35R46 and LSW1100/45R46. Other product launches planned for 2016 include a new line of radial implement tires, which will serve as replacements in the afermarket for bias sizes with 15-inch wheels, including 9.5L-15, 11L-15 and 12.5L-15 sizes. Durability is a top priority for implement tires, and this new line of radials will have higher load capacity than the existing bias tires in those applications, and will be able to run at lower infation pressures and generally are more durable than comparable bias implement tires. We’re also releasing a new non-directional dual-traction irrigation tire, the Goodyear Raindrop 380/70-24, which provides traction in any direction when used on center pivot irrigation systems. Crouch, Michelin: Michelin has a very aggressive launch schedule for 2016. We are launching more than 20 new radial tires for North America in 2016. Most of these tires will fall under our technical Michelin Ultrafex Technologies segment. Tese tires are IF (Increased Flexion) and VF (Very High Flexion) tires and will be focused on minimizing ground pressure to increase the farmer’s yield. When commodity prices are low and input costs are still climbing, farmers can really beneft from a few extra bushels an acre as a result of low compaction tires. Tat’s where our focus will be for the next several years. We want to make sure farmers around the world are geting the most they can out of every acre. Besancon, Alliance: We will continue to expand our
MTD December 2015
Quik-Link: 800-687-1557 ext. 23115
Farm tire outlook range of IF and VF (increased fexion/very high fexion) tires. Te fagship in that line is the Alliance IF/VF 363 design, a tall, narrow row crop tire with high load capacity aimed at the sprayer market. In the sprayer market, speed, durability and great road handling are critical factors for farmers and commercial applicators. Tose factors are all vital for safety, productivity and value. In the fotation market, we will be launching the Alliance 398 High-Speed Flotation tire, which will operate over the road at speeds of up to 62 mph while still providing superior traction qualities in the feld. With the 398 High-Speed Flotation tire, the farmer can get his work done no mater what the conditions are, and then get back home quickly and safely. Enyart, BKT: We continually introduce new BKT branded products to the market as well as update and improve existing oferings. We typically introduce about 100 products into the marketplace each year and plan to continue the same rate of development and releases. Rayson, Mitas: Under the Mitas brand we are continuously working on the range extension of our SFT (Super Flexion Tires). It is our key product. Mitas SFT tires are designed for high-horsepower tractors, and the largest grain carts and combine harvesters. Teir main advantage is the fexibility of variable infation pressure and optimal performance according to application. Te fexible ultra-strong sidewalls allow low infation pressures for high load-carrying capacities, gentle ground handling and higher yields. In 2016 we also will introduce new sizes of Mitas VF (Very High Flexion) HC 2000 tires which are suitable for powerful tractors. Te Very High Flexion tire’s main advantage is maintaining constant tire pressure at any speed. Te VF’s larger footprint leads to less soil compaction and increased mobility under difcult and wet soil conditions. Te special feature of the Mitas VF rated tires is the highly fexible sidewall allowing for an extended footprint competing shoulder-to-shoulder with the more complex solution of rubber tracks. Compared with a standard tire, the VF tire enables 40% more load. We think the future belongs to so-called low-pressure tires, which ofer the solution to the issue of soil compaction. Such low-pressure tires include, for example, our Very High Flexion
line: VF HC 1000 for sprayers, VF HC 2000 for powerful tractors and VF HC 3000 for harvesters due for release during 2016. Next year we will be intensively working on the extension of our VF range. Rodgers, Bridgestone: We recently launched Firestone Agricultural Rubber Tracks for farm equipment. So we now ofer the complete solution for the North American farmer on what they need whether it is tires or tracks. We are expanding our AD2 product ofering to cover more of the farmer feld applications. Tis covers the largest IF/ VF CFO tires for combines and large grain carts to small implements where we ofer the Destination Farm implement tires. Tis provides the same technology found in the larger equipment but designed to carry the load of implements being used with the larger tractors. You are maximizing your compaction management by using the AD2 tires on both tractors and the implements. Feeney, TBC: Te Harvest King Field Pro R1-W will start in 12 popular sizes. With the increasing inventory of high powered tractors the Harvest King Field Pro fts the need for a value product segment. Te R-1Ws are built to reduce soil compaction, improve fuel economy and increase traction. Tis ofering will allow the farmer to optimize their profts without losing performance. In 2016, Harvest King will come out with several lines in the Field Pro Bias Series. Tis will give our customers enhanced competitiveness while increasing the size lineup and changing some existing sizes to higher ply ratings. For the Akuret brand we are looking to strengthen the brand by creating more value and competitiveness to the program. Te Akuret brand has had a short lineup and over 2016 we will increase the sizes needed to be a player in the market. MTD: What’s the latest tech trend for rear farm tires? Sloan, Titan: Tractors need to carry higher loads at lower infation pressures, and that’s where LSW technology comes in. LSW tires are capable of carrying those same loads at 40% less infation pressure than conventional tire technology. LSW technology gives growers the beneft of lower infation as conventional VF/CFO tires, but with the larger rim diameter
Farm equipment continues to get larger and heavier, and Sloan from Titan says tire manufacturers must fgure out how to carry more weight without changing the height of the tire and without causing soil compaction.
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MTD December 2015
of LSW, you get the added benefts of reduced road lope and power hop, two of the major problems encountered by today’s growers running high horsepower equipment. Crouch, Michelin: IF (Increased Flexion) and VF (Very High Flexion) tires allow farmers to carry up to 40% more load at the same pressure as a standard radial tire. Michelin invented this technology over 10 years ago by utilizing Michelin Ultrafex Technologies and has been continually improving and adapting the technology to fit current market needs alongside farmers and OEMs around the world since. Te initial demand for IF and VF tires stems from Europe, but is creeping up to the North American doorstep quickly. Te weight of equipment today is crippling on a crop. Compaction is something that is geting a lot more atention in North America. Compaction restricts the plant’s access to water as well as those very expensive chemicals that are applied throughout its life cycle. To put it very simply, lower pressure equals more yield. Besancon, Alliance: Technology trends go hand-in-hand with the factors that are driving these segments. In agriculture, we are seeing continued increases in radialization — not just in rear farm tires, but also in implement tires. Tis tells us that farmers are becoming more and more interested in the enhanced reliability and productivity that radials deliver. IF/VF tires are also becoming more important in the market as farmers look for ways to reduce the soil compaction caused by their heavy equipment. Te ability to reduce tire infation pressure can have a major impact in reducing soil compaction, a beneft that can pay of for years. Manufacturers also are engineering and building agricultural tires for higher speeds and beter road handling characteristics. Traveling among widely-dispersed felds quickly and safely is becoming more important as large farms spread out over wider geographic areas. Tractors, sprayers and other farm machines are also geting bigger, faster, more efcient and more ergonomic, and farm tires have to keep up with all that. Enyart, BKT: Over the last several years, there has continued to be increased interest in reducing soil compaction in the ag segment. Tat concern in the ag market is being addressed with the “IF” and “VF” technology of carrying 20% or 40% more weight at the same air pressures as standard radials respectively. Rayson, Mitas: Te trend of manufacturing larger and more powerful machines
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requires the production of technologically advanced tires such as Super Flexion Tires. We use a special type of cord material, a new type of bead wire and new compounds. Tis technological know-how keeps us at the forefront of agricultural tire manufacturing. Rodgers, Bridgestone: Some of the areas we are looking at with technology is the increased use of steel belts this will provide improved puncture resistance and increased load capacity. Back in 2014 we started using soy oil to replace petroleum based oils in tire production in all of the ag tires produced
Quik-Link: 800-687-1557 ext. 23116
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Farm tire outlook in our Des Moines, Iowa, plant. Tis is helping farmers since we are incorporating one of the by-products from their key crops into our manufacturing. And as a company it’s a green initiative that we’re looking at a manufacturing process and products to help sustain the environment and support our customer. Feeney, TBC: VF and IF technology continue to be the main trend in farm tire
technology. We are now seeing second tier tire manufacturers with the capability to develop VF and IF tires. Te demand a farmer puts on their equipment is massive. Everything has to carry more, drive faster and farther, which is why the VF and IF technology is so important to the market. Te move to radial tires continues to slowly grow. Radial implements are now fnding a home in the market place. ■
Farm tire replacement market share 2015 RADIAL REAR REPLACEMENT 2015 shipments: 295,000 Firestone
32.5%
BKT
20.5%
Michelin
17.5%
Goodyear
12.0%
Alliance
7.0%
Titan
4.0%
Trelleborg
3.0%
Mitas
2.0%
Others
1.5%
Total
100%
BIAS REAR REPLACEMENT 2015 shipments: 461,000 BKT
40.0%
Firestone
25.0%
Alliance
8.0%
Goodyear
7.0%
Harvest King
6.0%
Titan
4.5%
Trelleborg
2.5%
Akuret
2.0%
Carlisle
2.0%
American Farmer
1.0%
Others
2.0%
Total
100%
SMALL FARM REPLACEMENT 2015 shipments: 1.19 million Firestone
22.0%
BKT
17.0%
Goodyear
15.0%
Titan
13.5%
Carlisle
12.0%
Harvest King
8.0%
Akuret
4.0%
Trelleborg
2.5%
Alliance
2.0%
American Farmer
1.0%
Others
3.0%
Total
100%
Source: Modern Tire Dealer estimates
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Quik-Link: 800-687-1557 ext. 23117
MTD December 2015
OTR tires
OTR outlook: Manufacturers expect demand in the U.S. will be fat By Ann Neal
G
uarded best describes the outlook of four companies with large of-the-road (OTR) tire plants in the U.S. Michelin North America Inc., Bridgestone Americas Inc., Titan International Inc., and Goodyear Tire and Rubber Co. all expect demand for large OTR tires to be fat in 2016. Te perspectives on the large OTR marketplace for 2016 are from: • Jamey Fish, director of marketing, Michelin Earthmover North America; • Johni Francis, global product manager, Titan; • Michelle Lane, director of off-the-road marketing, Bridgestone; and • Cary Budzinski, general manager, OTR North America, Goodyear.
MTD: What is your outlook for the large OTR replacement market in the U.S. in 2016? Lane, Bridgestone: Bridgestone is forecasting 2016 large OTR demand to remain fat to slightly up compared to 2015. Aggregates have shown growth in 2015 despite much documented reductions in production have occurred in the oil and mining industries. Bridgestone does not expect a large enough change in production or pricing in large OTR tire applications to afect 2016 large OTR tire demand. Budzinski, Goodyear: We continue to monitor market conditions, including demand, and remain commited to the OTR business and meeting the evolving needs of our customers. We continue to see opportunities to provide our industry-leading tires and technologies – as well as best-inclass services, expertise and support – to help our customers optimize their operations. Fish, Michelin: Te global commodity market has experienced an extraordinary period since 2000. Te dynamism we witnessed in the Chinese economy with respect to commodity consumption has begun to level out. Tis means the industry and its supporters are adjusting from the period of rapid expansion to one of stabilizing production. Transition is always challenging. Based on current indicators, we feel that the bulk of the adjustment has been realized, and we can look forward to the homestretch leading to the “new normal” that will involve much higher commodity demand than prior to the 2000-2014 super cycle. For the tire industry, OTR customers will be increasingly focused in 2016 and beyond on the total cost of ownership and how well any given provider helps them meet their own business goals. Michelin will suspend operations at its earthmover plant in Starr, S.C. at the end of this year. Te decision to place the plant
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An earthmover in Cedar Lake Mine in Pinson, Ala., is equipped with Titan STL3 29.5R34.5 LSW tires.
in standby mode afects about 100 employees, all of whom will be ofered positions at nearby Michelin facilities. Te plant and its equipment will be maintained so that operations can restart in a timely manner when market conditions improve and customer demand increases. In the meantime, we can produce the number of tires needed for our customers with existing capacity from other earthmover facilities, including the plant nearby in Lexington. Francis, Titan: Commodity prices are a key factor in giant OTR tire demand. Mining companies are continuing to be cautious with production because of low commodity prices, and when coupled with the currently abundant supply of large OTR tires from multiple manufacturers, we anticipate demand to remain relatively fat. MTD: Describe any trends or developments in tire technology. Lane, Bridgestone: 2016 will be an opportunity for Bridgestone to focus on additional solutions and products which deliver value to our end users and dealers. A recent example is the launch of the TreadStat Mobile App which is a mobile companion to the cloud-based TreadStat Tire and Rim Management sofware. It is designed to replace the current paper-based vehicle inspection process and quickly allows you to conduct vehicle inspections online or ofine, upload inspections to an online version of TreadStat, record tire pressure and tread depth, conveniently note critical exceptions that require immediate action and share inspection summary information with others via email. Budzinski, Goodyear: Goodyear is always focused on optimizing customers’ total cost of ownership through tire performance improvement. Challenging operating conditions and the pressure for increased operational efciency at
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OTR tires mine sites are driving higher vehicle loads and higher vehicle operating speeds. As a result, tire temperature management as well as ensuring proper load-carrying capacity and overall tire durability will remain priorities, as our products continue to evolve in response to customer requirements. Fish, Michelin: Te trends are for increased productivity and mobile information. Owners want trucks to carry more, carry it faster and experience litle or no downtime. And they want information at their fngertips on mobile devices. Francis, Titan: Our LSW (Low Sidewall) technology is a product line we have been developing and testing. The The new XDR250 50/80R57 is design takes a standard bigger and designed with an additional 9.2% air volume than assembly and increases the wheel diameter while its predecessor to meet the demands of bigger loads, accordmaintaining the overall ing to Michelin. outer diameter of the tire. Similar to what we’ve seen in the passenger and light truck markets — the trend toward larger wheel diameters — what we’re doing is creating a high-performance OTR wheel and tire assembly. By reducing the sidewall of the tire, we increase machine stability and performance.
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MTD: Do you plan to introduce any large OTR tire products in the U.S. market in 2016? Lane, Bridgestone: Bridgestone is developing new products and solutions for launch at MINExpo International 2016 (Sept. 26-28 in Las Vegas) and CONEXPO 2017 (March 7-11 in Las Vegas). Fish, Michelin: Te mining industry has continued to place more demands on open-pit mine sites, specifcally as it relates to the performance of machinery. Machines are required to be pushed to their maximum potential, especially in the 250T class trucks. Te XDR250 50/80R57 was developed to ft Caterpillar 793F and Komatsu 830E AC haul trucks. It features greater load capacity, lower operating temperature, faster driving speed, higher level of performance for at least 24% improved productivity and longer life cycle compared to the Michelin XDR2 tire (40.00R57). Miners who work in quarries, small surface mines, and construction areas use newer model loaders (CAT 988H and K model for example) that continue to increase in power, torque, speed, and load capacity. Users need tires that are well matched to support their uptime and cost targets. Michelin answered with the XTXL E4/L4 in three sizes: 26.5R25, 29.5R25, and 35/65R33 for above-ground and underground applications. Francis, Titan: We’re introducing a new 875/65R29 for the Cat 982, as well as and its LSW counterpart – the 875/55/ R35 LSW. We are also working on expanding our current underground mining tire line, as well as designing and testing new LSW sizes. ■
Quik-Link: 800-687-1557 ext. 23118
MTD December 2015
Quik-Link: 800-687-1557 ext. 23119
Focus on dealers
Holland tire dealer thrives in a small town Kuil Banden BV credits quick, 24/7 service and inventory for success
Owner Jacob Kuil (right) took over from his father Jaap Kuil in 2006.
By Greg Smith
W
hen your dealership is surrounded by felds of tall corn in all directions, it makes sense that your farm tire business would be very important to you. Tis holds true for Kuil Banden BV, located just outside Groningen, Holland. Jacob Kuil, the second generation owner, says his agricultural tire and service business comprises about 85% of his roughly $13.6 million annual sales. But one look at his modern showroom reveals he doesn’t overlook the retail side of the business, either. In fact, Kuil has much in common with most independent tire dealers in North America. He’s a true entrepreneur and also faces many of the same issues we see on this side of the Atlantic. But frst, here’s more information about Kuil’s business. It was started in 1987 by his father Jaap Kuil who had been a vice president for a tire manufacturer. Kuil joined the company as a partner in 1989 when they decided to expand away from only agricultural tire service and into retail. Te expansion worked and today the company has 35 employees and is the
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Although the retail business only represents 15% of Kuil’s business, the dealership has multiple bays with a large inventory of tires on hand to take care of customers quickly.
dominant tire dealership in the region. Right now, he says his biggest competitors are Euromaster (a retail store chain owned by Michelin Groupe) and Profile Tire Centers (a franchising operation). Retail operations account for 15% of his total business, while truck tire work stands at 25%. When Kuil bought a wholesaling business in 2005, his father said the company was geting too big, “so it’s time for me to retire,” which he did in 2006. However, Kuil joking says that his father, 73, and his mother, 70, both show up daily at the dealership and work!
While standing at the retail counter, customers can look through windows at both the passenger service bays and the truck service bays.
MTD December 2015
Henrik De Koning (right), Vredestein OHT area manager, did a great job translating some Dutch words into English for owner Jacob Kuil.
He credits much of his success in the business to the company’s reputation for service. Kuil’s customers know “they can reach me 24/7 and I have two acres of tires in stock at all times — both new and second hand.” Kuil says downtime is not acceptable to farmers, so keeping the inventory and providing quick service is what maters most to them. Kuil buys 85% of his tires directly from manufacturers with the rest from distributors. Hiring good people and then training them is a key to success for Kuil. “I have the people, delegate responsibility to them
There are two drive-through truck service lanes at Kuil’s dealership. The third service bay opening was being used to work on a farm tractor.
Emphasis on farm Without question, the dealership is grounded in the farm tire side of the business. It operates four fully enclosed service trucks that are equipped with the latest in service equipment. “I like the agricultural side of the business because it is more professional,” says Kuil. “Te consumer side is all about price.”
and depend on them to work hard.” Kuil says the challenge is in making sure he has the right people in place. Since there are so many sizes and ofsets of wheels in the agricultural side of the business, Kuil has a full-blown machine shop to do complete wheel repair, fabrication and cleaning. He believes if a farmer comes in with a broken wheel, he must be able to
quickly repair it or fabricate a new wheel for the farmer. Wheel repair and service at Kuil’s also is done for retail customers. In fact, Kuil will do any type of repair on a passenger car or light truck, up to and including engine replacement. “Te only thing I don’t do here is sell cars,” says Kuil.
At the heart of the business Kuil says that when a company in the Netherlands employs a certain number of people (he didn’t know the exact number, but says his company is big enough to meet the standard), it must have a person who can perform medical help should an accident occur. As a leader in the community, Kuil took this a step further. He has the only heart defbrillator in the area along with two people trained to use it. Tere also is an app that people can put on their phones that alerts them to the nearest location that has a defbrillator. If an emergency happens, his workers will go out to the victim, or the victims can be brought to the dealership. Kuil’s concern for the future is the competition coming directly from manufacturers. “I think in fve years, tire manufacturers will be selling directly to everybody.” Pricing of truck tires mirrors what is happening in the U.S. A low-cost 385/65R22.5 costs 200 euros ($230) while a high-end truck tire costs 295 euros ($340). Even though he doesn’t sell them, a retreaded truck tire of the same size costs 185 euros ($213). For the past 10 years, the government has promised to put an exit at the major highway near Kuil’s dealership. He keeps pressing for this to happen as it will generate more trafc for him and he wants to build a truck stop at the exit. In the meantime, Kuil keeps fnding new services and ways to grow his business, just like many tire dealers in North America. ■
Work tables and a play station for children are all part of the showroom, along with POS displays for many different automotive products. This is one of four Kuil service trucks that feature modern equipment inside to keep the technician from being exposed to the elements.
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Commercially viable Giti adds four GT Radial tires to SmartWay lineup Four of Giti Tire (USA) Ltd.’s GT Radial brand commercial tires have received SmartWay verifcation from the U.S. Environmental Protection Agency (EPA). Three of the tires are for regional service and one is designed for city buses and urban delivery. The GT279 regional steer tire, GT688 regional drive tire and GT879 regional all position tire are SmartWay-verifed for all of the standard highway sizes — 11R22.5, 11R24.5, 295/75R22.5 and 285/75R24.5. The GT867 all-position tire for city bus and urban delivery applications (pictured) is SmartWay-verifed for the 11R22.5 size. With these four additions, GT Radial now has seven SmartWay-verifed commercial tires for line haul and regional service. GITI TIRE (USA) LTD. Quik-Link: (800) 687-1557, ext. 23160 www.mtdquiklink.com/23160
Mitas adds harvester tire Mitas a.s. has unveiled a combine harvester tire using Very High Flexion (VF) technology. With the introduction of Mitas VF 710/70R42 CFO HC 3000, the company now offers a full range of VF technology tires. The Mitas VF 710/70R42 CFO (Cyclic Field Operation) HC 3000 tire offers higher maximum load capacity and lower infation pressures during cyclic field operation compared to standard tires. Compared to the same size standard combine tire, the Mitas HC 3000 boasts 26% less infation pressure during cyclic feld operation resulting in signifcantly less soil compaction. MITAS A.S. Quik-Link: (800) 687-1557, ext. 23161 www.mtdquiklink.com/23161
TBC unveils its frst OTR radial tire line TBC Brands, a subsidiary of TBC Corp., has introduced the Power King xERT-3, an E-3/L-3 off-the-road radial tire which features an aggressive tread design for demanding all-purpose applications. The company says the xERT-3 is designed to deliver superior traction, long wear and a smooth ride. Highlights of the Power King xERT-3 include: a large contact area creating traction and stability while maximizing driving comfort; a heavy-duty non-directional tread design that provides self-cleaning properties and excellent traction; and a specially formulated compound to resist cuts and chips. The xERT-3 is available in six sizes — 15.5R25, 17.5R25, 20.5R25, 23.5R25, 26.5R25 and 29.5R25. TBC CORP. Quik-Link: (800) 687-1557, ext. 23162 www.mtdquiklink.com/23162
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Hercules expands Ironman lineup Hercules Tire & Rubber Co. is adding three offerings to the Ironman I-Series medium truck tire lineup — two all-position tires and one for trailer applications. The Ironman I-402 Wide Base Mixed Service A/P is designed specifcally for work trucks. Among its features are durable construction and deep tread and a tear-resistant compound. The Ironman I-502 Premium Deep Tread A/P is a premium all-position tire for both steer and trailer applications. It features a fverib design that delivers excellent mileage and shoulder wear resistance on steer axle use. The Ironman I-480 Trailer Rib (pictured) introduces a new size to the I-series lineup — an 11R24.5/14 and 16. HERCULES TIRE & RUBBER CO. Quik-Link: (800) 687-1557, ext. 23163 www.mtdquiklink.com/23163
An on/off-road tire from Continental Continental Tire the Americas LLC’s Commercial Vehicle Tire group has launched an on/off-road tire for severe service applications. The HDC1 HT is available in the U.S. and Canada markets, and the company says it was developed to deliver the ultimate traction and durability in severe service applications such as construction, mining, oil felds, and logging. It’s available in two sizes: 11R22.5 and the 11R24.5. With Continental’s new generation of truck tires being built on the Conti 3G casing, the company says feets will gain improved durability, retreadability and traction versus the original HTC1. The tire offers a specialized diamond lug tread design, on/off-road belt package and 32/32-inch tread depth. The on/off-road belt package has a shoulder-to-shoulder, full-width fourth belt for increased stiffness and protection from penetrations. CONTINENTAL TIRE THE AMERICAS LLC Quik-Link: (800) 687-1557, ext. 23164 www.mtdquiklink.com/23164
Bandag introduces trailer retread Bridgestone Commercial, a division of Bridgestone Americas Tire Operations, has introduced the Bandag TR4.1 trailer retread. The TR4.1 retread provides affordable and dependable wear life performance for small to medium truckload, less-than-truckload and pick-up and delivery feets, says the company. The Bandag TR4.1 retread features include: a smooth and continuous shoulder, which promotes uniform wear; Bandag’s proven compound for long wear; circumferential grooves to evacuate water and improve traction in wet conditions; and diagonal tread block edges to promote traction on wet and dry surfaces. BRIDGESTONE AMERICAS TIRE OPERATIONS Quik-Link: (800) 687-1557, ext. 23165 www.mtdquiklink.com/23165
MTD December 2015
Quik-Link: 800-687-1557 ext. 23120
Counter intelligence
Women buy tires, too Tey have the numbers, the infuence and the shopping skills ver the last few years, I’ve subscribed to • And, finally, are you selling it to me at the a variety of blogs and company emails right price? that provide a lot of marketing research on a weekly basis. Te hot topic these days is How women feel maters the millennial generation. It’s interesting that If you can answer these three basic questions much of the current research indicates that the in a fashion that appeals to a woman, then you millennial’s buying habits and preferences are are going to atract more business from this very migrating to mirror that of the Baby Boomers. important segment; however, you must answer Te millennials represent a huge subset of the the questions with respect and dignity. Women buying population, but if you really want to talk By Wayne Williams tend to be more innately in-tune to the nuances about numbers and infuence, you have to talk of interpersonal exchanges and, therefore, more about women. Representing slightly over half the population, in-tune to genuine concern. In other words, women can they hold a great deal of infuence over household budgets spot fake fast. It’s been my personal experience that women and buying decisions. Women number over 158 million detest being patronized, to be treated in a condescending in the United States with the best shopping skills of any manner. When this happens, it is game over. subset. Let me make this point really clear: Women have When dealing with women during a sales transaction, the numbers, the infuence and the shopping skills. Tey it’s important to be transparent, open and honest; leave it represent the trifecta target audience; get it right and in all on the table. Women can tell when you’re holding back the right order, and you’re a big winner. something, and that bit of doubt is what I call the “cause Studies I have recently read indicate women take a to pause.” When a woman pauses, it can be difcult to diferent approach to researching and shopping for tires continue if doubts or issues are lef unaddressed. and automotive services than their male counterparts. You have to trust that a woman can make a good decision Women bring their own set of priorities to the purchase about tires and service when presented with good informaprocess. Tey are more willing to spend more time in the tion. Avoid the temptation to over-guide or control the decision making process, they will put more time and discussion. Women don’t typically like to be controlled. energy into research, and they will ask more questions, if A few more facts and fgures to consider: necessary. Studies also show that women callers/shoppers • Te sooner you share important information up front, the sooner you will begin to build and earn trust. Tis trust will certainly increase the likelihood of a satisfactory sale. • Women rely heavily on online research. Tey see it as a safe place to start the shopping process, and it’s where they gain enough information about what to buy and where to buy it. Research shows that over 70% of women rely on websites and consider them valuable to the research/shopping process. • More good news for the independent tire dealer, women actually prefer interaction with a sales person when making the fnal purchase decision. need sufcient information and dislike short or hurried answers. Tese short answers make a woman feel unimLet’s recap: Women who buy or infuence tire purchases portant, and feelings play a big part in a woman’s ultimate are a huge category of consumers, perhaps our most buying decision. important category; women represent the most skilled I don’t recommend that you lump all women into the shoppers; and women are looking for the “3-bilities” same category, but as a general rule, women are looking (reliability, dependability, and afordability). for safety, followed by the “3-bilities” (reliability, durabilIt will beneft your business to manage the end-to-end ity, and afordability). Tese three categories answer the process with an eye on the female consumer. ■ following important questions: Wayne Williams is president of ExSell Marketing Inc., a • Are you recommending a reliable product and why? “counter intelligence” frm based in La Habra, Calif. He can • Is it durable and going to last? be reached at exsellmkting@gmail.com.
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Quik-Link: 800-687-1557 ext. 23121
European notebook
Taking a new, determined route against part-worn tires Tackling a global problem that just will not go away
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n early October, as usual I atended the UK He then went on to list the issues being caused Tyre Industry Conference 2015 which is by part-worn tires which are primarily centred presented by the National Tyre Distribuaround their unsuitability for the road in most tors Association (NTDA) as it is always a very cases. Adding, “Let’s not forget that not all used informative source of what’s happening in this tires are considered unsafe or dangerous, but busy and competitive market. there is a real need for these tires to be properly Predictably, one of the issues discussed was the monitored. So let’s do something about it now!” current problem with the sale of part-worn tires Under Taylor’s direction, the TR’s proposal as the NTDA is a prominent campaigner for the is to introduce an audit-regulated evaluation ongoing regulation of used tires throughout the By John Stone of every used tire currently being handled in UK. In fact, one of the speakers at the conference the marketplace. Tis means all tire retailers, was Peter Taylor, OBE and Secretary General of the Tyre vehicle dismantlers and independent importers of partRecovery Association (TR), who explained what is cur- worns would be required by new legislation to carry out rently happening in the UK (and Europe) with regards to a detailed inspection of all used tires they remove from the control of part-worns increasingly fooding the market. vehicles. Such an inspection would access the recycling Taylor pointed out potential of part-worn tires and determine what each tire that this was not a new is best suited for. issue in the market and In efect, each tire outlet and business would become had been discussed for a completely accountable for following “best practice” number of years and was procedures for every single tire it handles and deciding in fact a global problem on its future capabilities. that just will not go away. If used tires are considered OK for continued use on a Te TR has lobbied the vehicle, then they can be approved for sale as “creditable” UK government since part-worn tires following a further, more detailed inspecthe early 1990s and over tion for tread depth and validation. However, if on initial the past 20 years or so inspection a tire is found to be unsuitable for further use has only achieved partial on a vehicle, then it must be prepared through the correct success. He says, “Obvi- channels for the recycling process. ously, the popular course Taylor continues, “Trough this proposed, uncompliof action would be to get cated, new tire inspection system we can ‘up the ante’ and part-worn tires banned, actually take the fght to the perpetrators as tires are our but that is not possible reputation and industry. We defnitely need to take care of as the government will the situation and control the future use of only approved Peter Taylor of the Tyre Recovery Asnot approve an outright part-worn tires. It really is that simple and straightforward. sociation wants the tire industry to ban of these tires for a “We must be seen to be adopting the moral high ground tackle the issue of part-worn tires in number of technical and on this important issue as it sends out a clear message of the most productive way possible. commercial reasons. our commitment to future tire safety.” “So I believe it is time to move on, come to terms with It seems to me that Taylor and the TR’s message is quite the situation and tackle the issue in the most productive clear that the UK (and European) tire industry needs to way possible. I really feel that by working together as stop whining (moaning!) and relying on a legal ban and an industry we can positively address the problem in a do what the UK/European tire industry has always been professional manner through the implementation of best able to do and help ourselves. ■ practice procedures and eradicate most if not all of the issues involved.” John Stone has been working within the global tire industry I ask myself, is this possible? Well Taylor certainly seems for the past 23 years. In 2004 he launched his own consulting to think so, and pointed out that the TR intends to try company, Sapphire Media Services, which caters to business and take the “emotion” out of the problem and replace media clients around the globe. Stone also writes for tire and it with “practicality” and see how the industry can help automotive-related publications in Europe, South Afica itself fnd a solution. and Asia.
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Quik-Link: 800-687-1557 ext. 23122
Focus on industry
Online sales go national Goodyear’s decision to sell tires on its website was ‘all about the consumer’ By Lori L. Mavrigian
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oodyear Tire & Rubber Co.’s decision to sell tires online was “all about the consumer,” says Mike Dauberman, senior director of marketing and interactive, during a recent press conference at the company’s headquarters in Akron, Ohio. Consumers have come to expect that they can buy tires online, and Goodyear is giving them what they want. “Convenience is key,” says Dauberman. “Not everyone is buying online, but the consumer base is growing.” Following fve years of research, the company began testing the program in 2012. It formally launched goodyear.com at its dealer meeting last January. Te company now has 4,000 installers signed up to participate, which includes the company’s
within their area, listed by proximity to the buyer. “Overall in most markets, especially the markets where Goodyear is strong, the consumers don’t have to drive very far, meaning more than a few miles, to be able to go to one of our authorized installers to have tires put on,” Dauberman notes. “We call it a ‘convenient consumer,’” he says. “It’s important that dealers are participating in this program so these consumers don’t have to drive 20 miles, because convenience consumers don’t do that.” From day one the company took into consideration the role its dealers would play in the interaction, says Dauberman. “We were very careful, and now we pride ourselves on how we engineered the solution with dealers in mind.” Bill Friel, Goodyear’s general manager of consumer dealer retail, notes the program works like this: 1. Te consumer buys tires online via credit card and chooses an installer. 2. Tat dealer’s warehouse/distributor sends the dealer the tires within 48 hours. 3. Te dealer installs the tires and submits a delivery receipt. 4. Goodyear credits the dealer for the tires and provides a commission.
Dunlop and Kelly brand tires are ofered if there is not a Goodyear tire that will ft the consumer’s vehicle. Thus far, there has not been a problem with the consumer choosing an improper tire. Te online sales program is based on the company’s national/government account platform, says Friel. “We didn’t have to reinvent anything. The orange dots represent Goodyear.com visits. The blue dots represent We had a platform that they were very familiar the location of the company’s current authorized installers. with.” He says the dealer gets his credit from 600 company-owned locations. Te program went national Goodyear “in the form of a commission and an installation in September. “We didn’t just hit a big switch and turn it on,” service credit.” He says there is no charge for being an installer says Dauberman. “We added markets over time. We made and its dealers are satisfed with the program thus far. sure everything was working in those markets.” Tires are priced the same across all U.S. markets, the comTere are still some areas in the U.S. where Goodyear needs pany notes. to add installers. Dauberman says, “Our main motivation Goodyear research has found that 70% of consumers buying continues to be to fnd installers to fll those holes to make online are new customers for the tire installers, or customers sure that we’re able to drive consumers to the stores in those the dealership hadn’t seen in a while. Some 55% purchased locations, too.” additional services and the average service bill totaled $290. Currently, 83% of consumers research tires online prior to Dauberman says the company looks for online tire buying to purchase, Dauberman reports. Tis is an increase from 55% continually grow, albeit at a slow rate. Online sales represented in 2010 and 74% in 2012. People are looking for features and just 6% of the market in 2014, he says, up from 5.1% in 2013 benefts and reviews. and 4.4% in 2012. Te company also found that consumers don’t want to drive “Yes, this is good for Goodyear,” says Dauberman. “But more than a few miles to get the tires installed. Goodyear’s we also believe it’s very good for the dealers who are in our website ofers consumers a list of participating tire installers program because we’re helping them remain competitive.” ■
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Quik-Link: 800-687-1557 ext. 23123
Focus on industry
Pirelli uses F1 racing to drive interest World’s No. 1 motorsport tire supplier gears up for future challenges in race series and sports marketing By Greg Smith
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hen F1 racing returned to Mexico City for the frst time since 1992, Tom Gravalos, CEO of Pirelli Neumáticos de México, S.A. de C.V., rolled out the red carpet for dealers from across all the Americas. In total, about 530 folks were treated to a weekend of hospitality and racing by the company that says, “We are the number one motorsport tire supplier in the world,” according to its Motorsport Director Paul Hembery. Tere is no question that Pirelli uses racing as its main marketing tool and this race was one example of what the company is atempting to do.
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MTD was on-hand for the event and had a chance to talk with Hembery on a wide range of topics. He says the company brings about 1,800 tires to each F1 race, with all of the tires being produced primarily in Pirelli’s Turkey plant, although some tires are produced in a Romanian factory. A new ultra-sof compound tire is in the works for slower tracks in 2016 — Monaco, Canada, Singapore and perhaps Mexico, and signifcant changes will be coming afer that as rules take a rather dramatic change starting in 2017. Hembery would like to see more on-track testing to help with tire development, but is pleased with what has been done in the lab to duplicate track conditions. In 2017, Hembery says the cars will be running four to fve
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5. There was no joy for the Ferrari team as its cars both retired early during the race. 6. Tom Gravalos, CEO of Pirelli (Mexico), welcomes over 500 guests to the event.
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timing of races is scheduled for European television, but suggests “a few fundamentals could be changed to grow the sport in the U.S.” To further help viewership, Hembery believes more continuity is in order. “We could run 10 races in a row, take a break, and then run 10 more.” He acknowledges that NASCAR’s approach to promotion works quite well. In total, Hembery says there are more than 400 racing series’ championships, when including motorcycles, too. Some of the series are “spec tire” series — like 2 F1 and NASCAR — which use only one brand of tire, while others 1. Paul Hembery, Pirelli Motorsport Director, shares his are competitive. viewpoint about various aspects of F1. Hembery weighed in on the 2. An essential, but non-glamorous, part of a team’s 1 duties is to clean all tires and wheels before returning pros and cons for each type of them to Pirelli during a race weekend. motorsport. When it is open competition, each company 4 can show its technological strengths and feel great about winning. However, “Even when you are on the winning car, it’s hard to persuade the public that you’ve made an active contribution to the winner. “When somebody wins, it’s the car and the driver, but when they lose, it’s the fault of the tire,” says Hembery. In a spec series, particularly with an elite series such as F1, “you are associated with the pinnacle of the sport” and that is important. And, (while laughing due to the expenses involved in F1), Hembery says that a spec tire series allows a tire company to have cost seconds faster at most circuits, with the majority of the increase control. in speed coming from improvements in cornering which will put Te down side to a spec tire higher loads on the tires. series is that “there is no chamAs it relates to the marketing benefts of racing, Hembery believes pionship trophy for tires. You that F1 is “well-known in the U.S.” But, he feels there needs to must be realistic and recognize be at least three races in the country, mentioning California as it is always the driver and then a possible second venue and alluding to the need on the East the car.” To illustrate the point, Coast “for the sport to grow in the U.S.” Hembery pointed out that in F1 races averaged 535,000 TV viewers in the U.S. during 2015, each F1 driver’s home country, according to Sports Media Watch, up 14% from the comparable the crowd roars approval for point last year (471K). As a comparison, the same company 3 the driver — not the car, not shows Monday Night Football games averaging between 12.2 the team — just the driver. 3. Part of Pirelli’s role is to million and 14.5 million viewers each week. “The real heroes are the tires for any weather Hembery thinks that Pirelli’s target customers in the U.S. are provide drivers, they drive interest. possibility — except snow! being reached through their F1 program, but says, “Who wants 4. The pre-race pageantry of F1 You can’t take a car on the red to watch races in the middle of the night?” He knows that the was on full display in Mexico. carpet at the Oscars.” ■
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‘Te handcufs are of ’ Falken dealers can expect 12 new tire lines within 18 months By Greg Smith
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n 1985, the Falken tire brand was introduced to the North American market. Te brand grew, focusing heavily on the high performance side of the business. In 1999, Sumitomo Rubber Industries (SRI), the parent company of Falken Tire Corp. (FTC), entered a global alliance with Goodyear Tire & Rubber Co. Tis alliance prevented the Falken brand from having all of the necessary assets to grow unabated in North America. Today, Falken’s total market share for replacement passenger tires is 3%, with a 5.5% share for high performance tires and an 8% share for ultra-high performance tires. Now, 30 years afer its introduction, the brand Richard Smallwood, president of Falken Tire Corp. (FTC), and Kenji Onga, FTC’s is entering a new era. CEO and President Richard chairman, joined Falken dealers at the Kansas City Royal’s Hall of Fame prior Smallwood calls it “Falken 2.0.” Puting it bluntly, to Game One of this year’s World Series. Falken has signed a multi-year deal to be the offcial tire of Major League Baseball. Smallwood said, “Te handcufs are of.” At the October 2015 Falken Dealer Meeting in Kansas City, Falken are proftability for its customers, competitive fll rates, Mo., customers were told to expect 12 new tire lines in the next 18 compelling products and being easy to do business with. months, with four lines coming on the TBR side of the business. “Falken is the only brand of SRI that can be sold worldwide,” In addition, Falken is “aggressively going afer the OE business. said Smallwood. For that reason, he said the company has Our plan is to have 5% market share at OE by 2019-20,” said Rick launched a global marketing department to allow SRI to “pour Brennan, executive director of marketing. a lot of energy into the brand.” Falken is already OE on some of the Chrysler 200 and Jeep Kenji Onga, senior executive director of SRI and chairman of Compass vehicles being exported to Europe. Canadian and U.S. FTC, said SRI is commited to the success of the Falken brand. “It ftments will follow. must be the global brand for our company.” He said dealers will soon be seeing changes in sales and marketing to help the brand. Four Cornerstones Onga pointed to the establishment of R&D in the U.S. along Smallwood emphasized the company’s four cornerstones with a complete tech center for SRI. “You have our commitment during the meeting. “We will do whatever possible to build and to provide beter fll rates and strengthen the brand awareness to secure the loyalty of our customers.” Te four cornerstones for make it easier for you to sell our brand.”
Falken 2.0: the next step Falken U.S. plant
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Falken 2.0
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Built in the U.S. Te plans also include the manufacturing of Falken-branded tires in the U.S. at SRI’s Bufalo, N.Y., plant beginning in October of 2016. Tat is when the company will phase out production of Goodyear brands and begin producing tires for itself. Te plant, built in 1923, currently is producing 5,000 consumer tires, 2,700 truck tires and 4,700 motorcycle tires per day. Te motorcycle tires will continue to be produced under the Dunlop name. Another big change for Falken is the “building of a truck tire department at FTC. We are going to go afer the medium truck business in North America,” said Smallwood. He said the company had sold truck tires in the past, but now is making a major commitment to that segment. Andrew Hoit, vice president of sales, said the company has increased the number of account managers in the feld as well as division managers in the feld. He continues to recruit talented
MTD December 2015
individuals from around the industry to create the new truck tire department. In terms of marketing, the company plans to use its Major League Baseball (MLB) marketing agreement to help the brand grow in consumer awareness. Tis is the frst sports marketing agreement by Falken outside of previous motorsports activities. Smallwood summed up the agreement this way, “We are doing this to help you (tire dealers) sell more tires. If you don’t make money selling our tires, you don’t need us.” Te company is aware that MLB’s demographics aren’t as youth oriented as what Falken’s image is. But the company wants to expand its following and believes the MLB agreement will do just that.
Coming atractions Te four new Falken tires, which will be available in the frst quarter of 2016, are as follows. 1. WildPeak M/T. The off-road traction tire, “built for the toughest terrain,” according to Falken, will be available in 25 LT sizes ranging from 15 inches to 20 inches. Popular ftments for the tire include the Jeep Wrangler, Chevrolet Silverado, Ford F-Series, Nissan Titan and Toyota Tundra. 2. WildPeak A/T3W. Te all-terrain tire is engineered “for adventure, any time and in any weather.” It will be available in 54 LT and P-metric sizes, also ranging from 15 inches to 20 inches. Falken says it covers 70% of its targeted market. 3. Sincera SN250 A/S. Te high mileage, all-season performance
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touring tire will be available in 54 P-metric sizes. It is designed to compete against the Michelin Defender, Continental ProContact, Yokohama Avid Ascend and Toyo Versado Noir. 4. Azenis FK450 A/S. Te all-season ultra-high performance tire has a 50,000-mile limited tread wear warranty. It will be available in 48 sizes ranging from 16 inches to 20 inches.
On the commercial side, Falken is introducing four tires next year. Te BI 850, an open shoulder regional drive tire in March; the RI 130, a long-haul steer axle tire in June; the RI 150 regional all-position tire in June; and the BI 830, a line haul closed shoulder drive tire due in August. Te company currently has 7,200 points of sale in the U.S. and is looking to expand that number. “We’re looking to grow our points of sale, yes, but we also want to grow our in-store sales with our current customers,” said Smallwood. FTC currently has 200 full-time employees and another 45 temps. By 2020, the company hopes to have a total of 300 to 310 people working for it. When asked if Sumitomo Rubber was looking to buy retail distribution, Onga said, “Now, we have no plans.” Smallwood immediately followed up by saying, “When you look at what’s happening in the marketplace, you have to look at it (especially) with the retail consolidation of dealers. But it is a big step for somebody our size to swallow this.” When asked if Falken planned to sell tires directly online, Smallwood had a quick response: “No!” Smallwood may have best summed up the company’s current position with one comment. “We’re not just a brand anymore, we are a manufacturer.” ■
Quik-Link: 800-687-1557 ext. 23124
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Focus on dealers
The communal feel of Bay Area Tire’s “Showroom of the Future” is deliberate. Open-area counters are designed for intimate interaction between salespeople and customers. Other features include multi-screen televisions (below) and a comfortable seating area (below right).
Showroom of the present Te future is now for Bay Area Tire & Service By Bob Ulrich
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nce owner Craig Arch introduced the “Showroom of the Future” at his Bay Area Tire & Service Center in Severna Park, Md., it became the showroom of the present. Whether or not it becomes a trend, however, even at the other fve Bay Area Tire locations in Maryland, is unknown. Arch says the return on investment will determine that.
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He still has a sof spot for the store, the frst he purchased afer leaving Goodyear Tire & Rubber Co. 30 years ago. Te former Sanders Tire & Auto outlet remains the chain’s fagship store — and only sells Goodyear, Dunlop and Kelly brand tires. Arch, Bay Area Tire General Manager Gerry White, store Manager Tim Nester and Arch’s daughter, Michelle Hydes, hosted an unveiling party for the showroom on Nov. 18. Guests included Goodyear Chairman and CEO Rich Kramer and
MTD December 2015
Chesapeake Automotive Business Association Executive Director Jim Donohue. Friends and competitors alike also were on hand, including Admiral Tire and Auto Centers President Bob Wilson and Brooks-Huf Tire & Auto Centers President Jay Huf. “For some time now, I have had the dream to take Bay Area and Goodyear into the future,” said Arch to the atendees. “As they say, the best way to predict the future is to create it.” He cited a Harvard Business Review article from years ago for coming up with the three rules of success he still follows. Rule No. 1: Beter before cheaper. “In other words, compete on diferentiators rather than price.” Rule No. 2: Revenue before cost. “That is, prioritize increasing revenue over reducing cost.” Rule No. 3: Tere is no Rule No 3. Arch said you have to do whatever it takes to follow Rules 1 and 2.
in the Cayman Islands, and afer hearing the comments of our customers and seeing the results of our sales and absolute customer delight, I knew it was the wave of the future.” A visit to the mall in Las Vegas during the Specialty Equipment Market Association (SEMA) Show a few years ago — he was tagging along while White shopped — also gave him plenty of ideas. A trip to Victoria’s Secret was particularly fruitful. “As I viewed how all the stylish brands in Las Vegas go to market, with state-of-the-art showrooms, TV walls instead of displays and a streamlined, comfortable customer lounge, it was then I knew what I had to do. Tis is what put into motion our entire showroom upgrade. “I know we are in the tire service business, but we have a brand in Goodyear and a business that is on the same level as the best and most prestigious brands in the world. Apple, Prada, Louis Vuiton, Cartier have all done it. We must ‘wow’ our customers.”
Out in the open “And that is exactly what we believe in creating the vision for our showroom of the future.” Arch designed the showroom himself, based on a number of eclectic infuences. Tat includes the showroom furniture, which was custom built. “My desire to create the showroom of the future was reinforced when I became an Audi dealer in the Cayman Islands,” said Arch.
A number of open-area counters replace the traditional sales counter in the new showroom. Salespeople and customers can look at the computer terminals together, making the interaction more communal. Te overall look is very modern and transparent, with only glass doors and walls separating the ofces and the showroom. Customers also can watch their vehicles being worked on in one of the eight service bays through the glass window. There are six televisions Clockwise from left: Craig Arch displayed on the walls; four (center), owner of Bay Area Tire of them are made up of muland Arch Automotive, talks with Goodyear’s Rich Kramer (left), tiple screens. Tere is also a chairman and CEO, and Andy single-screen television in the Traicoff, vice president of North customer consultation area. American consumer sales and Te showroom includes a customer development; Bay “Wi-Fi bar” for people wantArea Tire’s Brad Perry, area sales manager, and Gerry White, general ing to work while they wait. manager, talk about the “ShowOn the same wall, Goodyear room of the Future” while Jason tires are on display. On the Siemer flms the mock interview other side of the room is the for posterity; Arch, White and Tim Nester, store manager, hosted the “Goodyear Café,” complete event in Severna Park, Md. with a cappuccino machine and a refrigerator flled with botled water. Arch also worked with design students from nearby Anne Arundel Community College. “He was trying to come up with a new kind of vision of what a tire showroom should be, not just a nicer version of what already existed,” said Michael Ryan, chairman of (Tat’s where the architecture and interior design department. he does busiAccording to Ryan, White came to the fnal presentation and ness as Arch reviewed the students’ project and incorporated some of the ideas. Automotive International.) “I reviewed their concept at Audi Te Internet bar, open glass ofces, open seating “were some of in Berlin in Germany during an Audi meeting a few years ago. I the things the students thought a place like this should have.” then knew that a similar concept was what was needed to take Early results have been encouraging. Even while the store was us into the future. being renovated, business didn’t slack of, said Nester, who has “I remodeled our Goodyear showroom and service center been with Arch since day one. ■
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Global Retread Symposium U.S. retreaders are not alone in dealing with Tier 4 imports By Ann Neal
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measures to certify the quality of the tires produced by retread shops and to promote the environmental benefts of retreading. Stevens, Spuijbroek and Bastos devoted a portion of their presentations to Tier 4 imports from China. Spuijbroek told atendees the impact of Tier 4 imports became signifcant afer the Russian-led Eurasion Economic Union imposed antidumping measures for its member countries. Te result was a“tsunami of containers” fowing into European markets. “Having these anti-dumping measures all over the world creates a change of fow into Europe. It’s a very serious one,” he said.
etread industry leaders and professionals from around the world gathered at the 2015 Global Tire Expo’s frst Global Retread Symposium to discuss retread issues that cross international boundaries and impact the industry as a whole. A central issue for retreaders in the U.S., Europe and some Latin American countries is the import of Tier 4 Asian-made truck tires. Te symposium was put on by the Tire Industry Association (TIA) and the Tire Retread & Repair Information Bureau (TRIB) on Nov. 4 in Las Vegas during Automotive Afermarket Industry Week. Te symposium opened with overviews of the North American, European and Latin American markets, respectively, presented by: • David Stevens, managing director, TRIB; • Ruud Spuijbroek, secretary, Bipaver, the European retread industry’s trade association representing national retreading associations and leading suppliers to the retreading industry from 10 member states; and • Aldo Bastos, director of international business for Borrachas Vipal S/A of Brazil, which manufactures tire retread and tire Brian Hayes of Purcell Tire & Rubber Co., Salvadore Perez Lucena of inner tube repair materials.
Grupo Soledad/Insa Turbo in Spain, and Dario Andreani of Insamar in
Each discussed a variety of conditions and Chile participated in a panel discussion at the Global Retread SympoThe moderator was Bob Hendry of 31 Inc. Andreani said low-qualiconcerns specifc to their markets. Spuijbroek sium. ty tires aren’t that cheap, and the only way to compete is to focus on the covered several issues faced by European retreaded tires’ quality and the environmental benefts of retreading. retreaders, including the requirement for tire labels that convey safety and environmental information “Te second thing about anti-dumping is that when you about the tire. have a look at the legal aspects of anti-dumping, it means that Bipaver was able to obtain a short-term exemption from you are comparing new tires to new tires. Legislators are not the labeling requirement for retreaded tires. Te association is used to creating legislation for anti-dumping in comparing developing a Web-based tool that predicts the rolling resistance, new Chinese tires to retreaded tires. And today the price of wet grip, and rolling noise emission values, enabling retreaders a Chinese tire equals a retreaded tire. And if you had as an to comply with the labeling regulations. operator the choice between a new tire at $140 or a retread at Bastos discussed the eforts of Alarneu, a trade association $140, the operator makes his choice and chooses non-European established two years ago, to boost the retread business in Latin brands, cheap brands.” America. For example, Chile is planning to regulate the fnal Te Tier 4 import situation varies among Latin American disposal of a tire casing. Te extended producer responsibility countries. Duties protect local retread producers in countries program aims to reduce waste disposal, conserve resources, such as Argentina and Brazil. With the anti-dumping tax, the increase recycling and encourage more environmentally price of low-quality tires is about the same as premium quality friendly product design. Producers and importers will have tires produced in Brazil, according to Bastos. But in Chile, to show a system for managing the disposal of tires. which is a partner in the Transpacifc Partnership Agreement Bastos discussed programs in other Latin American countries and does not tax imports, more and more Tier 4 Chinese to increase retreading. He also covered Alarneu’s eforts to develop truck tires are “taking the place of the local producers.” ■
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MTD December 2015
Quik-Link: 800-687-1557 ext. 23125
TPMS
GMC Sierra and Yukon series, 2007-13 Tire pressure monitoring system sensor no longer needs to be spun to remove it from the OFF mode SUBJECT VEHICLES: 2007-2013 GMC Sierra and Yukon. RELEARN PROCEDURE? Yes. SPECIAL TOOLS NEEDED? A TPMS Sensor Activation Tool (EL-46079 or EL-50448) may be used.
T
he tire pressure monitoring system (TPMS) on the 2007-2013 GMC Sierra and Yukon alerts the driver when any one or all four of the vehicle’s tire pressures have become signifcantly under-infated. Te system also will display individual tire pressures and their locations on the driver information center (DIC). Te TPMS uses the powertrain control module (PCM) or body control module (BCM), instrument panel cluster (IPC), DIC, remote control door lock receiver (RCDLR), a radio frequency (RF) transmiting pressure sensor in each wheel/ tire assembly, and the serial data circuit to perform the system functions. When the vehicle is stationary, the sensors go into stationary mode. In this mode, the sensors transmit once every 60 minutes to minimize sensor batery consumption. As vehicle speed increases to 20 mph (32 km/h), the sensors go into drive mode, in which they transmit once every 60 seconds. NOTE: Te sensor’s pressure accuracy is about 2 psi (14 kPa) at temperatures from 14 to 158 degrees Fahrenheit (-10 to 70 degrees Celsius). Te RCDLR receives and translates the data contained in each sensor transmission, then sends the tire pressure and tire location data to DIC for display. When the TPMS detects a signifcantly under-infated tire pressure, a “CHECK TIRE PRESSURE” message is displayed on the DIC and the low tire pressure indicator is displayed on the IPC. Tis DIC message will also set if a spare tire is in use. Te RCDLR has the ability to detect malfunctions within the TPMS. Any malfunctions detected will cause the DIC to display a “SERVICE TIRE MONITOR” warning message.
Tire pressure monitor warning indicators When the TPMS detects a signifcant loss of tire pressure, the “CHECK TIRE PRESSURE” message is displayed on the DIC and the low tire pressure indicator is displayed on the instrument panel. Both the message and indicator can be cleared by adjusting the tires to their recommended pressures. Te DIC will display the “SERVICE TIRE MONITOR” message if one or more of the tire pressure sensors has malfunctioned or if all of the sensors have not been programmed successfully. If warning indicators are still on afer a completed relearn procedure, there is a problem in the TPMS.
Reset procedures NOTE: When the wheels have been rotated, or a tire pressure sensor or RCDLR has been replaced, retrain the tire pressure
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sensor. When the TPMS detects a signifcant loss of tire pressure, the “CHECK TIRE PRESSURE” message is displayed on the DIC and the low tire pressure indicator is displayed on the instrument panel. Both the message and indicator can be cleared by adjusting the tires to their recommended pressures.
Tire pressure sensor relearn NOTE: Once the learn mode has been enabled, each of the sensor’s unique Identifcation (ID) codes can be learned into the RCDLR’s memory. When a sensor’s ID has been learned, the RCDLR sends a serial data message to the BCM to sound a horn chirp. Tis verifes the sensor has transmited its ID, and the RCDLR has received and learned it. NOTE: Each sensor takes a pressure measurement sample once every 30 seconds while in stationary mode. If the tire pressure increases or decreases by more than 1.6 psi (11 kPa) from the last pressure measurement, another measurement will occur immediately to verify the change in pressure. If a pressure change has indeed occurred, the sensor transmits in learn mode. When the RCDLR receives a learn mode transmission while in learn mode, it will assign that sensor ID to the location on the vehicle relative to the order in which it was learned. Te RCDLR must learn the sensor ID codes in the proper sequence in order to determine sensor location. Te frst learned ID is assigned to lef front, the second to right front, the third to right rear and fourth to lef rear. NOTE: Te TPMS will cancel the learn mode if more than two minutes have passed and no sensors have been learned, or if the system has been in learn mode for more than fve minutes. If the learn mode is canceled before any sensor has been learned, the RCDLR will remember all current sensor IDs and their locations. As soon as the frst sensor ID code is learned, all other IDs are erased from the RCDLR’s memory. Te updated tire pressures will not be displayed on the DIC until RCDLR receives two more valid transmissions from each sensor. Afer performing the procedure below, always test drive the vehicle above 25 mph for at least two minutes before viewing tire pressures on the DIC. NOTE: In the following procedure, a TPMS Sensor Activation Tool (EL-46079 or EL-50448) may be used in place of increasing/decreasing pressures to enable the sensor. To use, place the activator antenna against the tire sidewall close to the wheel rim at the valve stem location, then press and release the ACTIVATE buton. NOTE: If a TPMS Sensor Activation Tool (EL-46079 or EL-50448) is used, and the vehicle is having trouble entering the relearn mode, check the bateries in the activation tool. Low bateries may allow some functions to work, but not allow the vehicle to perform the learn function. When the internal
MTD December 2015
batery is fresh (fully charged), the indicator is “full” or is all dark. When the batery is depleted, the indicator shows “empty” or is all light. Tere are three ways to enable the learn mode; using a scan tool, using the keyless entry transmiters (if equipped) or using the DIC. Afer the learn mode has been enabled there are two diferent methods of activating the transmiters in the tires; utilizing the J-46079 tire pressure monitor diagnostic tool at each tire or increase/decrease tire pressure for eight to 10 seconds in each tire. If a scan tool has been used to enable the learn mode, the J-46079 must be used to activate the transmiters. NOTE: Before proceeding with the following steps, ensure that no other sensor learn procedure is being performed simultaneously, or that tire pressures are not being adjusted on a TPMS-equipped vehicle within close proximity.
Preferred scan tool method IMPORTANT: In the event a particular sensor’s information is displayed on the special tool upon activation but the horn does not chirp, it may be necessary to rotate the wheel valve stem to a diferent position because the sensor signal is being blocked by another component. 1) Using a scan tool, initiate the TPMS learn mode. A double horn chirp will sound indicating the learn mode has been enabled. Te lef front turn signal also will be illuminated. 2) Starting with the lef front tire, active the sensor by holding the antenna of the Sensor Activation Tool aimed upward
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against the tire sidewall close to the wheel rim at the valve stem location. Press and release the Activate buton and wait for a horn chirp. Once the horn chirp has sounded, the sensor information is learned and the turn signal in the next location to be learned will illuminate. 3) Afer the horn chirp has sounded and the right front turn signal is illuminated, repeat the procedure for the remaining three sensors in this order: right front, right rear, lef rear. 4) When the lef rear sensor has been learned and a double horn chirp has sounded, the learn process is complete and the RCDLR exits the learn mode. 5) Turn ignition OFF, adjust all tires to the recommended pressures.
Alternate keyless entry transmiter or DIC method NOTE: If the learn mode cannot be enabled, the TPMS is not enabled in RCDLR. See appropriate service information. 1) With the ignition ON, initiate the TPMS learGMCn mode using one of the following procedures: • On vehicles equipped with keyless entry, simultaneously press the keyless entry transmiter’s lock and unlock buttons until a double horn chirp sounds indicating the learn mode has been enabled. Te lef front turn signal also will be illuminated. • On vehicles not equipped with keyless entry, press and release the DIC INFO buton until the TIRE LEARN message appears on the DIC display. Press and hold the
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TPMS
NOTE: If a horn chirp does not sound afer 35 seconds for any of the four sensors, turn the ignition switch to the OFF position to exit the learn mode. Repeat the procedure from the frst step. 2) If using the Sensor Activation Tool, go to Step 2 of the Preferred procedure above. If using the increase/decrease tire pressure method, go to the next step. 3) Starting with the lef front tire, increase or decrease the pressure for eight to 10 seconds, or until a horn chirp sounds. Te horn chirp may occur before the eight to 10 second pressure increase/decrease time period has been reached, or up to 30 seconds afer the eight to 10 second pressure increase/ decrease time period has been reached. Once the horn chirp has sounded, the sensor information is learned and the turn signal in the next location to be learned will illuminate. 4) Afer the horn chirp has sounded, repeat the procedure for the next three sensors in the following order: right front, right rear, lef rear. 5) Afer the lef rear sensor has been learned, a double horn chirp will sound. Turn the ignition switch to the OFF position to exit the relearn procedure. Adjust all tire pressures to specifcation. If the double horn chirp did not occur, repeat the procedure from the frst step.
Demounting/mounting procedures CAUTION: Te tire should be demounted from the wheel using the tire changer manufacturer’s instructions. Use the following information to avoid damage during the demounting/ mounting procedures. NOTE: If the vehicle’s tires are replaced with those not having a TPC Spec number, the TPMS may give an inaccurate low pressure warning. Non-TPC Spec tires may give a low pressure warning that is higher or lower than the proper warning level achieved by TPC Spec numbered tires. NOTE: When the wheels have been rotated, or a tire pressure sensor or RCDLR has been replaced, retrain tire pressure sensor. See Reset procedures.
Tire pressure sensor CAUTION: Do not inject any tire liquid or aerosol tire sealant into the tires, as this may cause a malfunction of the tire pressure sensors. If any tire sealant is noted upon tire demounting, replace the sensor. Also remove all residual liquid sealant from the inside the tire and wheel surfaces. Tere are currently two diferent kinds of TPMS sensors in use on the vehicles covered in this article. Identifcation of which sensor is in use can easily be made afer the tire has been removed from the wheel by referring to Figures 1 and 2.
Removal and installation 1) Raise the vehicle on a suitable support. Remove the tire/ wheel assembly from the vehicle. 2) Demount the tire from the wheel following the tire changer manufacturer’s instructions while paying special atention to the following to avoid damaging the tire pressure sensor:
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All art courtesy of General Motors Corp.
SET/RESET buton until a double horn chirp sounds indicating the learn mode has been enabled. Te lef front turn signal also will be illuminated.
Figure1: View of a clamp-in style tire pressure sensor.
• Place the sensor’s cap and valve on a dry, clean surface afer removal. Te cap is aluminum and the valve is nickel-plated to prevent corrosion. DO NOT substitute a cap or valve made of any other material. • Position the bead breaking fxture 90 degrees from the valve stem when separating the tire bead from the wheel. • Position the mounting/demounting head so the tire iron (or pry bar) can be inserted slightly clockwise of the sensor body when prying the tire bead up and over the mounting/ demounting head. • Using the tire machine, rotate the tire/wheel assembly clockwise when transferring the tire bead to the outside of the wheel rim. • Repeat the steps for the inner bead. 3) If the TPMS sensor is the clamp-in style (see Figure 1), follow clamp-in style removal as follows. If it is a snap-in style (see Figure 2), follow the snap-in style removal below. Clamp-in style sensor removal 1) Remove the tire pressure sensor nut (see Figure 1). 2) Remove the sensor from the wheel hole. 3) Remove the sensor grommet from the valve stem. 4) Follow the clamp-in sensor installation below, to replace the sensor. Snap-in style sensor removal 1) Remove the TORX screw (3) from the tire pressure sensor (2) and pull it straight of the tire pressure valve stem (1) (see Figure 2). 2) Remove the tire pressure valve stem by pulling it through the rim. 3) Follow snap-in style sensor installation below, to replace the sensor. Clamp-in sensor installation 1) Clean any dirt or debris from the grommet sealing areas. Install the grommet on the sensor valve stem.
MTD December 2015
2) Insert the sensor in the wheel hole with the air passage facing away from the wheel. 3) Install the sensor nut, and position the sensor body parallel to the inside wheel surface while tightening the nut to 62 in.-lbs. (7 N.m). 4) Before installing the tire on the wheel, note the following items to avoid tire pressure sensor damage upon tire mounting:
• Position the mounting/demounting head 180 degrees from the valve stem. • Position the bead transition area 45 degrees counterclockwise of the valve stem. • Using the tire machine, rotate the tire/wheel assembly clockwise when transferring the tire bead to the inside of the wheel rim. • Repeat the steps for the outer bead. 5) Install the tire on the wheel. Install the tire/wheel assembly on the vehicle. Retrain the tire pressure sensor. See Reset procedures. NOTE: A service replacement tire pressure sensor is shipped in the OFF mode. In this mode, the sensor’s unique identifcation code cannot be learned into the RCDLR’s memory. Te sensor must be taken out of the OFF mode by spinning the tire/wheel assembly above 20 mph (32 km/h) for at least 10 seconds in order to close the sensor’s internal roll switch. Snap-in style sensor installation 1) Assemble the tire pressure sensor (2) to the valve stem and install the new TORX screw (3) — see Figure 2. 2) Apply tire soap to the rubber portion of the valve stem. 3) Using a tire valve stem mounting tool, pull the valve stem through in a direction parallel to the valve hole on the rim (see Figure 3). 4) Before installing the tire on the wheel, note the following items to avoid tire pressure sensor damage upon tire mounting: • Position the mounting/ demounting head 180 degrees from the valve stem. • Position the bead transition area 45 degrees counterclockwise of the valve stem. • Using the tire machine, rotate the tire and wheel assembly clockwise when transferring the tire bead to the inside of the wheel rim. • Repeat these steps for the outer bead. 5) Install the tire on the wheel. Install the tire/wheel assembly on the vehicle. Retrain the tire
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pressure sensor. See Reset procedures. NOTE: Snap Fit TPMS sensors are still shipped in the OFF mode. However, the TPMS sensor no longer needs to be spun to remove it from the OFF mode. Te sensor will exit its OFF state when the tire is infated. Te technician can then program the vehicle as normal. ■ TORQUE SPECIFICATIONS Component Ft.-lbs. (N.m) Spare tire hoist retaining bolt 30 (40) Wheel nut 140 (190)
Clamp-in sensor nut Snap-in sensor TORX screw
In.-lbs. (N.m) 62 (7) 11.5 (1.3)
Information for this column comes fom Mitchell 1’s “Tire Pressure Monitoring Systems Guide” for domestic and import vehicles. Headquartered in Poway, Calif., Mitchell 1 has provided quality repair information solutions to the automotive industry for more than 80 years. For more information, visit www.mitchell1.com. For archived TPMS articles, visit www.moderntiredealer.com.
Figure 2: Here’s an exploded view of a snap-in style tire pressure sensor.
Figure 3: This illustration shows the installation of a snap-in sensor/valve assembly.
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Products New Grabber HTS60 has longer tread life The Grabber HTS60 is the newest General all-season, highway terrain tire for light trucks, SUVs and CUVs from Continental Tire the Americas. The company says the Grabber HTS60 offers extremely well balanced product performance with 25% improvement in tread wear over its predecessor. The Grabber HTS60 has a 65,000-mile limited mileage warranty. The HTS60 will be available in 50 metric sizes with wheel diameters from 15 to 22 inches and 12 LT-metric and fotation sizes with wheel diameters from 15 to 18 inches. CONTINENTAL TIRE THE AMERICAS LLC Quik-Link: (800) 687-1557, ext. 23170 www.mtdquiklink.com/23170
SMP unveils new mass air fow sensor program Standard Motor Products (SMP) has a new Mass Air Flow (MAF) Sensor program with over 140 SKUs for import and domestic vehicles. The company says the line of 100% new, not remanufactured, MAF sensors delivers industry-leading quality with the broadest, most comprehensive coverage in the aftermarket. SMP says the new Standard MAF sensors are tested and calibrated with sophisticated automated equipment so they match OE output precisely and perform flawlessly. SMP-manufactured units feature many design improvements including thicker walls, upgraded componentry and custom-designed platinum sensors. STANDARD MOTOR PRODUCTS Quik-Link: (800) 687-1557, ext. 23171 www.mtdquiklink.com/23171
Wagner OEX premium brake pads Federal-Mogul Motorparts says its new Wagner OEX premium replacement brake pads help consumers stop up to 50 feet sooner when driving light trucks, sport utility vehicles and crossovers. The Wagner OEX line includes 114 custom-shaped, application-specifc pad designs covering 95% of utility-focused passenger vehicles registered in North America. These pad shapes, combined with precisely engineered slots and cuts, improve performance by increasing turbulent airfow, allowing for cooler operation and improved stopping power. FEDERAL-MOGUL MOTORPARTS Quik-Link: (800) 687-1557, ext. 23173 www.mtdquiklink.com/23173
Cordless impact wrench kits Mac Tools has released three cordless impact wrench kits. The new impacts offer reliable power, comfort for more productive
use and varying speeds and torque values for maximum user control. The new products are BWP025-D2: 1/4-inch 12V Impact Wrench Kit with 55 ft.-lbs. break-away torque; BWP138-Z2: 3/8-inch 20V Impact Wrench Kit with 325 ft.-lbs. break-away torque; and BWP150-Z2: 1/2-inch 20V Impact Wrench Kit with 375 ft.-lbs. break-away torque. MAC TOOLS Quik-Link: (800) 687-1557, ext. 23174 www.mtdquiklink.com/23174
Clamp-in VDO Redi-Sensor TPMS sensor
Premier hybrid blade from Trico The Sentry high-performance hybrid wiper blade from Trico Products is engineered with a combination of advanced technologies to maximize visibility and improve safety in unpredictable driving environments. The company says it combines a robust structural design with the latest in advanced wiper innovations, The Trico Sentry hybrid features Dual-Shield hybrid technology, including a spring steel-beam structure and pressure across the entire length of the blade. It also has a pivoting, high-strength polymer shell that protects the blade components from wind damage, road debris and rusting. TRICO PRODUCTS CORP. Quik-Link: (800) 687-1557, ext. 23172 www.mtdquiklink.com/23172
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Continental Commercial Vehicles & Aftermarket’s new Clamp-in VDO Redi-Sensor TPMS Sensor, Part No. SE10002A, delivers the same coverage as the popular VDO Redi-Sensor SE10002, plus provides new coverage for over 3 million additional vehicles through model year 2016 with even more coverage pre-stored for future model years. The company says VDO Redi-Sensors work with all major TPMS scan tools and no new training is required. With extensive coverage for domestic, European and Asian vehicles, only four VDO REDI-Sensor SKUs are needed to replace over 250 OE sensors. CONTINENTAL COMMERCIAL VEHICLES & AFTERMARKET Quik-Link: (800) 687-1557, ext. 23175 www.mtdquiklink.com/23175
MTD December 2015
OTC hydraulic fow meters, blocks and kits
SKF adds to universal joint product line
Bosch Automotive Service Solutions has introduced a line of OTC brand hydraulic fow meters, fow blocks and kits featuring increased fow capacity and more accurate measurements for technicians. The company says the equipment is designed to handle more testing needs and eliminate spillage in over-pressure situations for applications such as industrial, construction and agricultural machinery. Each OTC fow meter is backed with a fve-year warranty from date of purchase. BOSCH AUTOMOTIVE SERVICE SOLUTIONS Quik-Link: (800) 687-1557, ext. 23176 www.mtdquiklink.com/23176
SKF USA has updated its U-joint product line to offer broader coverage and an expanded range of its high performance Brute Force line. The company says SKF universal joints meet or exceed original equipment specifcations. All SKF U-joints are pre-lubricated with a premium, high temperature grease that performs well in a wide temperature range and provides a long service life. Greasable versions feature a pre-installed grease ftting in the cross that saves time, prevents installation damage and allows for easy U-joint maintenance. SKF USA INC. Quik-Link: (800) 687-1557, ext. 23179 www.mtdquiklink.com/23179
Mohawk A-7 asymmetric two-post lift Mohawk’s A-7 model is an asymmetric two-post lift with a 7,000-pound lifting capacity. The asymmetric design allows the A-7 lift to fit in narrow 10-foot bays while all vehicle doors are fully opened. The company says the A-7 offers height adjustable overhead steel hydraulic lines to easily ft a shop’s ceiling height or optional underground lines. Standard features include low 3 1/2-inch swing arms and 3-inch and 6-inch truck frame adaptors. Mohawk’s A-7 lift is ALI/ETL certifed. All Mohawk lifts are designed and manufactured in the U.S.A. by Mohawk Resources Ltd. MOHAWK RESOURCES LTD. Quik-Link: (800) 687-1557, ext. 23177 www.mtdquiklink.com/23177
Gabriel Guardian struts and ReadyMounts help provide a plus, comfortable ride Gabriel (Ride Control LLC) has released its Guardian line of struts and ReadyMounts to complement the Guardian shock family. Introductory product line coverage includes more than 250 SKUs between struts and ReadyMounts and the company says the line will complement Gabriel’s Ultra series by servicing the entry price points with an affordable and quality product that will provide a plush, comfortable ride to family vehicles under normal driving conditions. GABRIEL (RIDE CONTROL LLC) Quik-Link: (800) 687-1557, ext. 23178 www.mtdquiklink.com/23178
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Discoverer STT Pro Premium light truck tire Cooper Tire & Rubber has added a premium light truck tire to its Discoverer line. The Discoverer STT Pro replaces the Discoverer STT. The new tire features threeply construction and a distinctive tread design. The company says the Discoverer STT Pro delivers superior grip, traction, handling and performance in all off-road conditions. Cut-and-chip additives help reduce damage to the tread by rocks and other debris. The Discoverer STT PRO is launching with 41 sizes, Q and R speed ratings and C, D and E load ranges. COOPER TIRE & RUBBER CO. Quik-Link: (800) 687-1557, ext. 23180 www.mtdquiklink.com/23180
Brake cleaning wipes The Permatex division of Illinois Tool Works has introduced Permatex Brake Cleaning Wipes for use in brake service repair and maintenance applications. The wipes can also be used for cleaning brake drums, abutment clips, slide pins, calipers, and brake hardware as well as other parts and tools. The water-based cleansing wipe is designed to remove oil residue and contaminants from the rotor surface. The company says the formula helps to promote proper pad wear-in, and contains no VOCs. The wipe also leaves a corrosion protection coating that prolongs rotor life and helps prevent brake squeal. PERMATEX Quik-Link: (800) 687-1557, ext. 23181 www.mtdquiklink.com/23181
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Aftermarket Auto Parts Alliance Inc.
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Alliance Tire Group
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American Tire Distributors
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Apollo Vredestein Tires Inc.
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Atturo Tire Corporation
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Bartec USA
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Big O Tires
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BKT Tires USA Inc.
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Blackburn OEM Wheel Solutions
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Continental Tire, Commercial Vehicle Tires
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Dealer Strategic Planning Inc.
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Falken Tire Corporation
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Gaither Tool Company Inc.
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Horizon Tire Inc.
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Huf Group
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Kenda Tire USA
IBC
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Kumho Tire USA Inc.
5
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Mahle Aftermarket Inc.
23
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Marangoni Tread North America Inc.
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Mighty Auto Parts
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MOOG Steering & Suspension
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Nexen Tire USA
IFC
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Nitto Tire U.S.A. Inc.
OBC
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Robert Bosch LLC
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Sentury Tire Americas
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STEELMAN Select TPMS, by JS Products
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ZC Rubber America Inc.
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Advertiser
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Web site
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Your turn
What’s up with consumer tire prices? 1. Te prices in our market on Chinese tires have now dropped. With every program we have goten over the last month, the price has gone down. Tere is no botom. 2. I have seen no impact. Prices are fat or decreasing. Te Chinese market is sof, as there is excess capacity in Indonesia. 3. We are seeing at the front counter that the gap between ofshore retail pricing vs. tires produced here in North America continues to close. Tarifs have helped make contiguously sourced tires more afordable. We believe it’s also helped, particularly in the Palmeto State, that a number of tire manufacturers are returning their production to North America with new tire plant construction. 4. I have not seen a signifcant change. Te manufacturers with high tarifs are still selling at close to the same prices. 5. With the anticipation of the tarifs, many wholesale distributors stocked up and thus with the bulging inventories, prices have been aggressive.
Last month we asked our NAC members,” Are you a member of your state tire dealer association? If so, what benefts do you get out of your membership?” Here are some of their responses. 1. We are no longer active in our state association. I am not really sure if it even exists at this point. 2. I am a member of the New Jersey State Tire Dealers Association. We meet about four times per year. Tere are no benefts. It is social only. 3. Yes. I am a member of the Georgia Tire Dealers & Retreaders Association. Some benefts include dealers sharing best practices and discussing challenges in the marketplace. It is a valuable resource for independent dealers, such as ofering human resource information and advice. Members meet monthly as well as at an annual getaway — usually at a beach location. Atendance is decent, but could be beter.
What’s on your mind? We also asked our NAC what was on their mind. They responded with:
Here we’re looking at food recovery and what it will mean short-, near- and long-term for the Midlands of South Carolina. We anticipate providing feet sales solutions for both public and private providers who will be making permanent repairs to roads and infrastructure well into 2016.
Also, health insurance renewals are upon us. Many insurance “co-ops” set up under Obamacare are failing across our
Photo courtesy of Keith Gedamke/The Sumter Daily Item.
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Tis month we asked, “How have the tarifs on Chinese consumer tire imports afected pricing in your area?” Here are some of their responses.
Devastating foods in October damaged roads in MTD ’s NAC member Tripp Lee’s hometown of Sumter, S.C. Repair and cleanup will continue well into next year.
region and the country. Tey just aren’t solvent due to lack of participation. Defnition(s) of a “small group” and a “large group” continue to be legislatively modifed. Te only winners in the current healthcare model are the insurers. Consumers and small business, who these very laws were supposedly designed to help, continue to come out on the short end. Tripp Lee, General Manager Frasier Tire Service Inc. Sumter, S.C.
I’m still upset with Goodyear and Michelin trying to sell tires direct to consumers. In line with this goes how the tire manufacturers infuenced the tire registration legislation. Bill Ziegler, President Ziegler Tire & Supply Co. Massillon, Ohio It looks like the major manufacturers Bridgestone, Michelin, and Goodyear are moving toward controlling their tires from manufacturing to sellout. Bridgestone looks like they are leading the way with over 2,500 retail sites, TWW local wholesale sites, an online presence and manufacturer-direct shipping. Independent tire dealers are being pushed aside. With tire distribution now being controlled by large, nationwide distributors, tire business excitement is almost non-existent. Jef Cohen, Co-owner Traction Wholesale Center Bensalem, Pa.
Join Modern Tire Dealer’s National Advisory Council
Each month, Modern Tire Dealer is guided and infuenced by a select group of readers — members of our National Advisory Council. Tese members’ opinions are the heart of the monthly Your Marketplace column, compiled by industry analyst Nick Mitchell. If you’d like to join this prestigious group, please let us know. We’d love to hear from you. Contact Editor Bob Ulrich at Bob.Ulrich@bobit.com or call (330) 899-2200, ext. 11.
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MTD December 2015
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