Africa's Leading Gambling Business Magazine - Gaming for Africa - Issue 164

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Tsogo Sun Boosts Income & Plans Name Change Baccarat’s Growing Popularity in Africa MultiChoice Develops Gambling and Payment Platform
Africa’s Leading Gambling Trade Publication
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Publisher & Editor


Bill Healey

ACCOUNTS & Administration

Fax: 086 648 1634


PUBLISHER & Advertising

Headstart Productions

P.O.Box 607

Langebaan 7357

Fax: 086 648 1634

Cell: 082-468-8622



Nicole Cook



GAMING FOR AFRICA is a bi-monthly magazine focused on casino operators and the manufacturing sector of the African gaming industry. We publish informed comment, and cover developments in legislation, new products, marketing and sales, promotions and general casino resort tourism trends in Africa Information published in GAMING FOR AFRICA or views or opinions expressed by writers are their own and not necessarily endorsed by the owner, publisher or editor of GAMING FOR AFRICA. While reasonable care is taken to report on events and occurrences in an accurate manner, we cannot accept any responsibility for inconveniences arising from misinformation. We welcome unsolicited articles and photographs but cannot accept responsibility for loss or damage. Press releases are published in good faith and the publishers assume that information provided is correct.

Gaming for Africa is a trade publication aimed at the b2b casino and gaming industry in South Africa and across the African continent where legalized gambling is permitted. As such all advertising and editorial in this publication is aimed at professionals within the gambling industry, and not the general gambling public. Gaming for Africa endorses and promotes responsible gambling and proudly subscribes to the aims and initiatives of the legalized gambling industry thorugh the National Responsible Gambling Programme. National Responsible Gambling

Counselling Line – 0800 006 008

From the Editor

Botswana’s Gambling Industry is set for the next step in its phenomenal growth as it prepares to issue a number of licences beyond its existing land-based casinos. Under the stewardship of a new CEO, the country’s timing of the new legalised verticals cannot be better, as it plays host to the IAGR (International Association of Gaming Regulators) Annual Conference in Gaborone in October this year. The country’s gaming authority will relish the opportunity to showcase its prowess and regulated environment to its international peers when they visit this vibrant country.

Sun International’s record-breaking prize money for tables tournaments has seen invigorated interest in Baccarat, a table game that continues to see growth across land-based properties. And, as land-based gaming returns to its rightful place post-pandemic and continues to post impressive growth numbers, Tsogo Sun’s most recent annual results show Africa’s largest gaming group experiencing a strong rebound in the past financial year, with a R1bn debt reduction as well as a name change for its gaming arm. Highlights from Tsogo’s results are detailed in this issue.

Also in this issue, we showcase the success of umAfrika Gaming Technology, a proudly Level-1 BBBEE gaming supplier, whose Legal and Compliance Director Pramodh Munbodh outlines how umAfrika’s success has a knock-on effect for customers through procurement elements of their own BEE scorecards by multiplying invoice spend by up to 162%.




as Senior / Gaming for Africa / 1 FROM THE PUBLISHER & EDITOR CONTENTS
Botswana Unlocks Numerous Gambling Opportunities
Baccarat’s Growing Popularity in Africa
Wild Coast Sun’s New High-Limit Privé
South African Football Association Signs with 10bet 6 TCSJOHNHUXLEY Launches New Website 6 Online Betting Among Top 10 Google Searches in 2023 6 NOVOMATIC Africa Makes Key Management Changes 8 The Untapped Potential of Crash Games 10 Kiron.Lite’s Data-Lite O ering for African Betting Operators 12 Tsogo Sun Boosts Income & Plans Name Change 14 Peermont Installs New Slots 14 MultiChoice Develops Gambling and Payment Platform 16 SunBet Signs Football Legend Michael Owen as Brand Ambassador 18 NOVOMATIC South Africa’s Cash Connection Machines Leave Their Mark on South African Casinos 20 Sun International wins Sustainable Business of the Year Award 20 Sun City Casino Goes Solar 24 Gaming & eSports Growth in South Africa 24 Aviatrix Takes O in Africa with Betconnections 26 umAfrika is Number 1 in the Industry …B-BBEE Level 1, that is. 28 240 Illegal Gambling Machines Destroyed As Asylum Seekers Warned Against Breaking SA Laws 28 Pragmatic Play at Hollywoodbet’s Durban July 30 Avatar International Extends its Gaming and Tech Jobs Reach to Africa 30 Concern About Increased Number Of Illegal Gambling Machines 32 BMM South Africa Appoints Zeena
Vice President, Africa 34 Gaming Corps has Big Plans for Africa
Roy Bannister
4 16 28

Botswana Gambling Set for Growth Amid Legalization of New Verticals

Botswana, one of the most respected legalised gambling jurisdictions in Africa is set to take its gaming industry to the next level under the guidance on new CEO Peter Kesitilwe with the country’s recent announcement of a slew of new initiatives allowing gambling across a number of new verticals including LPMs (Limited Payout Slot Machines), Route Operations, Site Operations, Independent Site Operations, Bookmaking and Totalizator licences.

The Gambling Authority of Botswana’s recent publication of invitations for new gaming license applications for betting, bingo, and limited payout machines, before rolling out more casino licenses in the coming years is in keepeing with the Authority’s responsibility of contributing to Botswana’s transformational agenda and socio-economic development by diversifying the gaming industry.

According to Peter Kesitilwe, Acting Chief Executive Officer (CEO) at the Gambling Authority, there is huge potential to develop Botswana’s gambling and gaming industry as it is still nascent.

“The growth of online gaming and betting is a crucial factor pushing the expansion of the worldwide gambling business. As we endeavor to significantly alter Botswana’s gambling industry through safe gaming, this presents latent value chain opportunities,” he said.

Figures gleaned from the Gambling Authority’s 2021-22 Annual Report indicate that the industry is showing signs of recovery from the Covid-19 pandemic, generating P173-million (approx. US$12,8million) in 2022 from P211-million (approx. US$15,6million)in 2020. Globally, the gambling market

Baccarat Popularity Grows in Africa with Massive Prize Tournaments

Sun International’s recent Black Opal Baccarat Tournament has skyrocketed the popularity of the traditional table-game of Baccarat with its multi-million rand prize money. Immensely popular in Asia, baccarat is beginning to take hold in South Africa on the back of its accessibility and vibrant social gameplay, driven by high-profile tournaments by Sun International.

The culmination of this recent surge in interest took place when a patron fought her way past 59 other contestants to earn the title of ‘2023 Black Opal Champion’ and take home the R1.5-million grand prize in the finale of Sun International’s nationwide gaming extravaganza that took place last week at Carnival City. A further R1-million in cash and prizes was given away on the day to take the total finale prize money up to R2.5 million and mark Black Opal as one of the richest gaming tournaments in the country.

“It’s incredibly exciting to host the finale of a groupwide tournament and present Sun International as a unified brand. Carnival City is a uniquely themed casino and the finale gives us the opportunity to showcase its magic. We’re known as the home of baccarat and the game enjoys a strong following here,” said Carnival City General Manager Annemie Turk.

Punters had fought tooth and nail over 10 weeks of white-hot action at Sun International casinos around South Africa and via the group’s SunBet online betting platform to lay claim to a seat at the finale. The opportunity to participate in a gaming extravaganza like Black Opal is a hallmark of Sun International’s Sun MVG loyalty programme, among a host of other exclusive offers and benefits. During the three-table heats held throughout the afternoon, finalists were urged to press

is projected to grow to US$876 billion by 2026, with lottery and betting as the most promising segments. In 2018-19, casinos accounted for 71 percent of revenue generated by the South African gambling industry, followed by betting at 13.3 percent and bingo at 6.2 percent. Fast forward to 2020, online sports betting accounts for 43.8 percent of the market while the contribution of casinos has drastically dropped to 43.1 percent.

Botswana has issued Draft RFAs for all these sectors and more info can be obtained at:

their luck in a bid to earn more chips than their rivals and earn a coveted spot at the final table. The gameplay was intense as bettors made their picks on a day punctuated by air-punches, groans, and fierce debate.

“These tournaments are all about fun, camaraderie, and recognising the value our customers add to the group. Our next big tournament will be the roulette-focused Black Pearl at Sibaya Casino in Durban. We certainly want to meet our customers’ high expectations and continue to deliver gaming of the highest standard,” said Maartin Olckers, Sun International’s Gaming Product Manager.

2 / Gaming for Africa / INDUSTRY NEWS

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Wild Coast Sun Unveils Exclusive New HighLimit Salon Privé

High rollers at Wild Coast Sun Resort can now enjoy placing their bets in a lavish, newly renovated Salon Privé at the four-star beach resort which is 5km away from Port Edward.

Wild Coast Sun General Manager Peter Tshidi said the Salon Privé refurbishment was part of the property’s extensive improvements. “We are not finished yet – we have more exciting news about new additions which will be announced later this year – but we are getting better and better, and this latest stylish upgrade only serves to propel us forward.”

Since the newly refurbished Salon Privé opened at the end of April 2023, eight jackpots totalling R2,5-million have been won.

Exclusive to Platinum and Diamond Most Valued Guests, the new Salon Privé exudes the feel of an exclusive boutique hotel, said interior designer David Muirhead, of David Muirhead & Associates who answered the hotel’s brief to create a practical yet luxurious environment

which optimised the space. The renovation sees a formal entrance lobby created for the Salon Privé, which gives one the sense of having ‘arrived’.

“We have created a more comfortable Tables area, including a space for dining, and increased the size of the Slots area to offer an additional 15 Slots machines,” Muirhead said of the modern take on the exclusive casino space, which gives guests the feeling of being onboard an exclusive cruise liner.

“Each Salon Privé is unique to their clientele, as we want them to feel comfortable in their surroundings. This led to Wild Coast Sun being very colourful.”

Fabrics are in cool colours to match the ocean, from the vibrant blue painted wall

panelling and swimming fish carpet, which contrast with red velvet chairs. A touch of glamour is provided by the onyx marble backlit bar, tropical wall paper with palms, and gold Versace wallpaper. All the artwork is original, including an enormous canvas by Luke Batha in the slots area, commissioned especially for the project.

South African Football Association Signs with 10bet 1

0bet has been confirmed as the Official Betting Partner by the South African Football Association (SAFA) for the men’s national team.

Known as Bafana Bafana, the team represents South Africa in men’s international football.

The deal will last for four years, with 10bet and SAFA hoping to collaborate together for unique fan engagement opportunities.

Officer at 10bet South Africa, said: “This is an exciting partnership based on pride, passion, and love of the beautiful game.

“Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally.”

10bet will work closely with SAFA, the

organisation responsible for both running Bafana Bafana and operating as the governing body for football in South Africa.

Lydia Monyepao, CEO of SAFA, said: “We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.”

4 / Gaming for Africa / INDUSTRY NEWS
Wild Coast Sun General Manager, Peter Tshidi, toasting to the newly refurbish, luxury Salon Privé

TCSJOHNHUXLEY Launches New Website

innovator of live gaming solutions, TCSJOHNHUXLEY, is excited to announce the launch of it new website at

The new website has been completely re-designed to provide the ultimate userfriendly experience with a fresh, responsive, and vibrant design, as well as improved navigation and functionality.

Created with the user in mind, the site includes many new features including, multiple languages and geotargeted content to serve its global customer base, enhanced product information, a new comprehensive Media Centre as well as a Customer Portal.

TCSJOHNHUXLEY has also further developed its already successful digital Roulette Wheel configurator, with a refreshed design and an improved user experience. The configurator is now

available on all devices including mobile and has options for the Saturn Glo wheel as well as Single, Double, Triple and Quadruple Zero sequences. Users can get creative and design their very

Online Betting Among Top 10 Google Searches in 2023

Google Trends is a tool created by Google that analyses the popularity of Google Search queries.

Here are the top 10 search queries in South Africa for the year so far: 1) weather  2) hollywoodbets  3) facebook  4) betway  5) tubidy  6) sassa  7) youtube  8) google  9) hollywoodbets login  10) hollywood

own unique TCSJOHNHUXLEY Roulette Wheel, with a wide range of colours and finishes.

Tracy Cohen, TCSJOHNHUXLEY director of marketing, comments, “We are incredibly proud to launch the new site during our 50th anniversary year. We hope our customers and visitors to the site will enjoy the improved user experience and site navigation, along with a whole range of enhanced resources for our products and services.

“We will be continually evolving and improving the new site with additional content, more languages, and plans to further enhance our customer’s digital experience, so keep watching this space!”

NOVOMATIC Africa Makes Key Management Changes

NOVOMATIC Africa has annnounced a number of key management changes that will take effect on 1 August 2023.

Sonya Nikolova, one of its board of directors members and biggest contributors to the company’s growth in South Africa, will move back to Europe, where she will join the main company in a new global sales role at NOVOMATIC’s Austrian headquarters.

At the same time, Muriel LoftieEaton and Alexander Merwald will retain their current positions on NOVOMATIC Africa’s board of directors. Loftie-Eaton will also join Merwald as managing director at NOVOMATIC South Africa.

Chantel Crossley will be appointed as managing director of NOVOMATIC Africa. In addition to that, Crossley will join Merwald as MD co-heading the group’s business in Eswatini. Crossley is a chartered accountant with degrees from the University of Witwatersrand. She boasts years of experience in financial positions, having previously served other South African companies, such as EOH Mthombo and Deloitte South Africa. Her experience and knowledge made her a perfect asset for NOVOMATIC’s African operations.

Crossley expressed her excitement about working for one of the largest integrated gaming companies in the world and said that she is looking

forward to bolstering NOVOMATIC’s local growth.

“I am looking forward to being able to contribute my personal management expertise and experience on a strategic level to further the growth of the Group in the region,” she said.

Merwald and Loftie-Eaton’s welcomed Crossley to the board as MD, expressing their excitement at working with her: “We are looking forward to collaborating with her to grow NOVOMATIC’s markets in the South African region together,” said Alexander Merwald.

NOVOMATIC has been spearheading gaming in South Africa for over two decades. The company’s African business in headquartered in Midrand, allowing it to deliver best-in-class products and services to local operators.

6 / Gaming for Africa / INDUSTRY NEWS
The most popular Google Search terms in 2023 in South Africa include queries about the weather, online betting companies, and the South African Social Relief of Distress Grant.
Leading global
Sonya Nikolova will exit the company, Chantel Crossley named MD. Pictured from l-r: Chantel Crossley, Alexander Merwald, Muriel Loftie-Eaton.

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As the iGaming market in Africa continues to develop, so do players’ taste and needs. As the market matures, the content players are seeking is changing and non-traditional slot titles are increasingly becoming more prominent across the continent, with Crash Games specifically seeing an immense amount of growth in recent years.

This growing appetite for the Crash Game vertical has seen Pragmatic Play’s innovative title Spaceman performing exceptionally well. The title will have players asking, “How far can the Spaceman fly?”, empowering players and allowing them to make real-time decisions to preempt the title character’s crash. As Spaceman flies, he incrementally increases the value of the overall win, but so do his chances of crashing —a design that ensures a thrilling experience.

Brave explorers who can hold their nerve

can gain the slot’s huge 5,000x max win. The title offers players a cash-out option at any time where they can secure the amount won so far but will go on to show how far he would have travelled. This risk and reward factor adds to the engagement and in-game chat allows players to communicate with each other, adding an interactive element to the game. A unique 50% cash-out feature is also provided which allows players to cash-out half their bet and continue to play with the other half of their stake.

With multiple betting and cash-out options, players can develop unique strategies on how best to enjoy the title and personalise the experience in a way that suits their own betting style. As online casinos further evolve, there is a desire from bettors to have more customisable and interactive experiences, similar to the world of online gaming. With speedy outcomes, a highly social atmosphere and detailed bet history, Spaceman™ takes player engagement to a new stratosphere.

Spaceman™ has been so well received in global markets that Pragmatic Play began reeling in a new Crash Game, Big Bass Crash™. The theme of the new Crash Game builds on the popularity of one of the supplier’s most prevalent franchises Big Bass Bonanza™. The game blends the aesthetic, theme and characters of the beloved slot with the Crash genre to deliver players a transformative experience that still feels familiar. This means fans of the franchise can now experience Big Bass in a whole new setting and operators have an additional cross sell opportunity.

As players seek new thrills across Africa, the Crash Game genre has quickly grown from a niche product to a staple product in most online casinos. Crash titles uniquely position player decisions with risk and reward factors to deliver excitement and provide real-time interaction. These elements have transformed what players have come to expect from a title and we are confident that the popularity of Crash Games has only just begun across the continent.

8 / Gaming for Africa /

Kiron.Lite Offers Data-Lite Content to African Betting Operators

Kiron Interactive, the specialist supplier of virtual sports and numbers games, has launched Kiron.Lite, a data lite solution for supplying its hugely successful betting content to the African market in the most costeffective way.

Kiron has partnered with platform provider B2Tech to deliver Kiron.

Lite’s debut to markets across Africa through its operations in 19 countries on the continent. Specifically developed and tailored to the requirements of African markets where reducing mobile data consumption is a key factor, Kiron.Lite will be integrated into BetMan, the provider’s omnichannel remote gaming server, and integrates seamlessly into a customer Wallet API.

Four of Kiron’s popular football products will be available at launch; Goal virtual leagues that include English, Spanish, Italian, German and French teams, World Cup Tournaments, Champions Cup, Goal, and Virtual Football Jackpot. The collection of player favourite titles is primed to fill the gap created by the close of the English Premier League season, one of the most popular competitions for punters in African markets.

These versions of the products will be delivered by Kiron.Lite requiring a fraction of the normal data consumption that their original form needs, removing bandwidth-intensive visualisations while still replicating the

excitement of in-play betting.

The bespoke cost-saving benefits of Kiron. Lite are delivered in a package that will still be familiar to players, retaining all the features they demand for a full betting experience, allowing the 24/7 placement of multiple bets across 50 fixtures using the same betting markets as live football.

The staggered scheduled events replicate the excitement of in-play betting every two minutes, ensuring non-stop betting opportunities in a fully customisable package. Content, colour theme, odds and frequency of events are all operator selectable to meet the needs of local audiences in any market.

Kiron Co-CEO, Steven Spartinos said: “Kiron.Lite is a significant step forward in content provision in Africa. While it’s well known that the many individual markets here are diverse, one characteristic they share is that mobile data is at a premium and today’s most advanced content can be demanding.

“That’s why we developed Kiron.Lite. It’s a unique product that works seamlessly with operators to deliver the popular content

their customers demand in a manner that suits their data lite requirements. It’s lighter but powerful at the same time, offering new opportunities to providers across the continent.”

Tzahi Asulin, B2Tech CEO added: “We are very excited that Kiron has given us the nod to deploy this unique and exciting product to the African market before anyone else, it’s a great opportunity for us to continue providing the best and improved gaming experiences to our customers on all devices.

This product could not have come at a more perfect time as we know that virtual sports products are at their most popular amongst punters during the football off-season.

“We have no doubt that our customers will enjoy the superior experience and appreciate the advantages of using a platform that is not heavy on data on their mobile devices.”

To find out more about Kiron’s awardwinning customer service and leading product portfolio, get in touch via: or click here: Request a Demo | Kiron Interactive

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Tsogo Sun Boosts Income and Plans Name Change for Gaming Entity

Some of the recent highlights from Tsogo Sun’s annual results as well as news from Africa’s largest gaming group include a strong rebound in the past financial year, a R1bn debt reduction as well as a name change for its gaming arm.

ThTsogo Sun Gaming, the largest JSE-listed casino and leisure group in terms of market cap, tripled dividends for the full-year ended 31 March 2023.

On the back of a strong rebound, the group reported a 27% surge in both income (to R11.3 billion) and Ebitda which saw it declaring a final gross cash dividend of 57 cents per share for the year from ‘distributable reserves’.

FY2023 financial highlights:

• Income – R11.3 billion, up 27%

• Operating costs – (R7.3 billion), up 27%

• Ebitda – R4 billion, up 27%

• Adjusted Ebitda (including leases) – R3.9 billion, up 28%

• Headline earnings – R1.6 billion, up 38%

• Earnings per share – 167 cents, up 25%

• Headline earnings per share – 152 cents, up 38%

• Final dividend per share – 57 cents, up 200%

• Net interest-bearing debt and guarantees – R8 billion, down 11%


Notwithstanding the shortfall of income in casinos that is evident post the pandemic, a strong EBITDA was still achieved. As a result of unprecedented levels of load shedding, high fuel and food prices and increased interest rates, revenue is expected to remain under pressure in the short term. What is of concern, is whether generators can sustain the workload as the pressure of load shedding mounts. Preventative maintenance has been stepped up and the casinos have ordered generators with a combined cost of approximately R30 million. This is in order to prevent a complete shutdown in the event of equipment failure.

The casino precincts have continued the implementation of green energy solutions, with Montecasino scheduled to complete its 4.3MW roof top solar installation by July 2023, which is going to be one of the largest of its kind in South Africa. Expansion of the existing solar plants at Silverstar and Garden Route casino is already underway, scheduled for conclusion by August 2023. A new installation generating approximately 1.5MW is planned for Gold Reef City and should be completed by November 2023. The upgrade project at Emerald Resort and Casino is starting to show positive signs of improved performance and the group is optimistic about the potential of this resort for the future. Overall, margins and cash generation at Tsogo Sun’s casino precincts remain strong, notwithstanding the negative impact of the economic environment.


The management of all the hotels is now in-house and Tsogo Sun plans to improve and expand its hotel offering. The Silverstar hotel has been expanded from 43 to 55 rooms from April 2023 and a complete refurbishment of the two hotels at Gold Reef City Casino and Theme Park has been completed and includes new world class conference facilities. In addition, Tsogo Sun has taken up an approximate 10% shareholding in City Lodge.


Galaxy Bingo’s trading was also negatively impacted by the severe load shedding that has been implemented, especially where shopping centre nodes endure darkness for extended hours during the evenings. With lower income, coupled with salary and rental cost

increases, as well as the cost of diesel and generator maintenance, it was inevitable that margins would take strain during the year.

Limited Payout Machines (“LPMs”)

As with the Casino and Bingo divisions, the VSlots LPM division was also negatively impacted by the higher stages of load shedding implemented, particularly in January and February 2023. Various projects are in progress in an attempt to further reduce the impact of load shedding at more than a thousand sites across South Africa where VSlots operates. It is remarkable that VSlots managed to achieve record EBITDA of R564 million for the year, together with unrivalled margins.

Digital, Online & Technology

Developments within the digital, online and technology space are progressing well, and the group envisages having more visibility in the market in this regard in the 2024 financial year. playTSOGO, the Tsogo Sun online betting platform, was launched in December 2022 with a unique and quality product offering. The expansion of betting libraries is underway, creating an exciting adventure in the Tsogo Sun online betting division. The new Tsogo Sun App with extensive functionalities for improved customer experience, and a completely new Tsogo Sun Rewards programme offering superior benefits, is set to launch by September 2023. Tsogo Sun Rewards will enable playTSOGO, casino, hotel and entertainment customers to make use of a wide range of options to redeem their points earned, and to receive significant discounts for various product offerings. With the Tsogo Sun App, booking hotel rooms will also

Continued on Page 30

12 / Gaming for Africa / INDUSTRY NEWS

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Peermont Installs New Slots

Peermont Casinos brings even more excitement to the casino floor with over 30 new casino slots products across their various casinos.

Some of the most highly anticipated new titles are powered by industry giants including Aruze, which ensure a high-quality gaming experience for all, and offers players unique bonus features and the chance to win big.

‘Peermont is committed to providing our guests with the best gaming experience possible, and these new slot games are just the latest example of that dedication. Whether you are a seasoned slot player or a newcomer to the casino, you’ll find no better excitement, backed by our pledge to offer superior service,’ says Peermont Gaming Executive Billy Gray. With over 30 new titles hitting the various casino floors, there is something for everyone:

The Grand Palm in Gaborone, Botswana

Six new Aruze slots at the casino in the Muso Triple-27 cabinet with the Coin Collector Theme. These high-tech slots feature a mystery four-level progressive and varied bonus features. The base game is a five-by-four format (five reels, four rows each) available in configurations of 4, 25 or 50 pay

lines. Coin Collector comes with 2 game packages: Aussie 5 and 5 Guardians.

Frontier Inn in Bethlehem

Four new Aruze slots machines: Cai Fu Yun Fortune and Cai Fu Yun Lion, which offer a variety of unique wheels that award multipliers, free games and jackpots. The slots all feature 243 ways to win, a 4 -level  progressive jackpots, free games, jackpot wheel feature and bonus wheel feature.

Graceland in Secunda

Four Egyptian Link slots, where fortune and treasure is plentiful. Players can choose from Nefturis Treasure or Ramosis Treasure, and they connected to a link which consists of 2 levels with a top award of R50 000.

Umfolozi in Empangeni

Five Super Wheelmania Link™  Slot machines where four possible jackpot awards are available, and the top Grand Jackpot is linked. The Bonus adds a wheel feature to a traditional hold and respin bonus, bringing plenty of eye-catching fun to any gaming floor.

Emperors Palace, Gauteng

Fourteen new  slots. Six featuring Prosperity Link multi-level progressives Cai Yun Heng Tong™ and Wan Shi Ru Yi™. Each is offered on IGT’s impressive PeakSlant49™ cabinet with a 49-inch HD display.

Eight featuring popular titles Wolf Run Eclipse, Lucky Ox, Samurai 888 Katsumi /Takeo, Mistress Of Egypt, Candy Bars, Prosperity Pearl, Red Hot Joker and Queenie.

‘These new slots products are another way for our Winners Circle Rewards Programme members to earn points and rewards. By playing with your Winners Circle Card,  you can accumulate points as you play, which can then be redeemed for a variety of rewards. And not only can using your loyalty card help you earn rewards, but it can also give you access to exclusive promotions and draws,’ concludes Gray.

MultiChoice Develops Gambling and Payment Platform

Amid falling satellite television subscriber numbers, South African pay-tv media group MultiChoice is looking to diversify its revenue streams. The company says it is working on a new online betting service and payment system for the South African market.

ThDuring its recent inaugural capital markets day, MultiChoice revealed its long-term strategy to transform its business from primarily a video entertainment-based platform to a larger technology platform that encompasses emerging ecosystems.

As part of this strategic shift, MultiChoice intends to expand its interactive entertainment segment through a major venture into sports betting. Additionally, the company aims to enhance its fintech capabilities by launching a new payment platform called Moment.

Regarding sports betting, MultiChoice has formed a partnership with KingMakers, a sports and gaming betting company, to establish a new online betting service in South Africa.

Operating within the regulatory framework, this service, named SuperSportBet, is expected to be

launched by the end of 2023. SuperSportBet will join KingMakers’ other successful businesses in Africa, including BetKing in Nigeria and SuperPicks in Ghana. With Africa identified as the world’s fastestgrowing gambling market, the region’s Gross Gaming Revenue (GGR) is predicted to increase by 17% by 2027, outperforming Latin America, Asia, and the Middle East.

MultiChoice is also actively developing Moment, an online payment company aimed at bridging the digital divide in Africa. In collaboration with global

payment platform Rapyd and Fintech Venture Capitalists General Catalyst, Entree Capital, and Raba, Moment seeks to establish the largest Pan-African payments network. Recognizing that a significant portion of retail transactions in Africa still rely on cash, Moment aims to leverage the continent’s growing digital adoption fueled by its youthful working population, urbanization, and increased mobile access. By partnering with real-time payment providers like payshap in South Africa, Moment will enable consumers and businesses to make instant payments and facilitate cross-border transactions in over 16 markets. The revenue model for Moment will involve charging users for bill payments, inapp purchases, and redemption of offers at retail locations. While the exact launch date is yet to be announced, Moment is currently in the Beta phase of development.

14 / Gaming for Africa / INDUSTRY NEWS

SunBet Signs Football Legend Michael Owen as Brand Ambassador

Leading online betting platform SunBet, part of Sun International has signed football superstar and world-renowned pundit Michael Owen as their brand ambassador.

Owen has signed an exclusive deal for more than two football seasons from June 2023 and his addition to the SunBet offering forms part of the betting platform’s 13thbirthday which signifies the start of a new chapter for the business.

As part of his role as brand ambassador, Owen will provide Score predictions,Expert tips and insights and Weekly football betting odds.  SunBet, in partnership with Michael Owen, will also run a number of competitions whereby entrants can win prizes, including signed memorabilia.

Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-yearold, becoming the club’s youngest player as well as goal scorer. He went on to score 118 goals in 216 appearances in the Premier League for Liverpool.

In a footballing career that took him from Liverpool to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level.  He led Liverpool to the FA Cup, UEFA Cup, and League Cup treble in 2001 and won the prestigious Ballon d’Or in the same year. His exploits at international level were equally impressive – 40 goals in 89 international appearances for England. He was also, at the time, the youngest player to represent and score for England.

Since retirement in 2013, Owen has successfully transitioned into a globally respected football pundit and also racehorse owner and trainer.

SunBet CEO, Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.

“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his

articulate and insightful commentary and analysis which have made him one of the most soughtafter football media personalities in the world.

“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis,” Gregory added.

“Michael is certainly one of the world’s leading football pundits in Michael and we look forward to him sharing his thoughts and insights with the SunBet family.”

Owen said: “I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans.

“I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” he added.

“Score predictions are never easy, particularly when it comes to the English Premier League which is the most competitive and unpredictable of all the major soccer leagues – but I will do my best to provide insights which I hope will aid punters when placing bets.”

For more information on casino chairs and related products, please contact your Key Account Manager at umAfrika Gaming Technologies exclusive distributor of StylGame product to South Africa, Sub-Saharan Africa and Indian Ocean Islands

Telephone : +27 11 997-4200

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NOVOMATIC South Africa’s Cash Connection Machines Leave Their Mark on South African Casinos

In the dynamic world of casinos, staying ahead of the game is crucial to attracting and retaining casino patrons. Elana Weitz , a Key Account Manager at NOVOMATIC South Africa with over 8 years of experience, has cultivated long-standing relationships with customers and provided top-tier customer service. Elana shared “It is truly a fulfilling experience to be part of such a dynamic and target-driven team, where every single member of the team’s ultimate drive is customer satisfaction, whether that be from a technical, finance or sales perspective.” We had the pleasure of interviewing her to gain valuable insights into the impact of NOVOMATIC’s Cash Connection machines on the gaming landscape in South Africa.

Transforming the Gaming Experience:  The Cash Connection machines have revolutionized the gaming experience for casino patrons across the nation. As Elana explains, “Novomatic South Africa PTY LTD, which is a B-BBEE compliant entity, has installed Cash Connection nationally and has proven to be successful throughout all provinces.” Their ubiquity in casinos ensures that players can easily find and enjoy the Cash Connection brand, adding a touch of excitement to their gaming adventures.

Strategies for Patron Satisfaction: Keeping casino patrons satisfied and engaged is a top priority for NOVOMATIC South Africa. Elana shares their winning approach, stating, “We have a team that is always looking to improve and move forward with trends and technology.” By staying attuned to the latest product developments and actively seeking customer feedback to improve the game features and variety of offerings, NOVOMATIC South Africa ensures that the gaming equipment and game mixes are tailored to meet the desires of its patrons.

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Connection machines have played a pivotal role in the growth of South African casinos. Elana highlights the overwhelmingly positive feedback received from customers, with Cash Connection machines emerging as top performers on gaming floors nationwide. This success has prompted casinos to expand the presence of these machines, resulting in increased customer engagement and revenue, while guaranteeing smart capital investment with added-value game titles offerings and product continuity support.

A Synergistic Partnership:  The partnership between NOVOMATIC South Africa and the casinos has been instrumental in driving the growth of both parties. Elana emphasizes the collaborative efforts undertaken to promote the new gaming equipment, stating, “It is a collaborative effort to make the casino patrons aware of the exciting addition to the gaming floor.” Launch events, giveaways, and close engagement with patrons help create a buzz around the Cash Connection machines and foster a sense of excitement.

Unforgettable Features:  “The Cash Connection machines have captivated players with unique and unexpected features”,  Elana points out the Lock ‘N’ Spin feature, integrated into beloved games like Book of Ra, Lucky Lady/Charming Lady, and Sizzling Hot. “This addition adds tremendous value and interest to the gaming experience, ensuring that players are enthralled by the potential for instant prizes, bonus awards, and life-changing jackpot wins”.

NOVOMATIC South Africa’s Cash Connection machines have made an indelible mark on the South African gaming landscape. With their commitment to customer satisfaction, continuous expansion, and a spirit of collaboration, NOVOMATIC South Africa is driving growth and innovation in the industry. The future holds great promise, with plans for continuous development, new game mixes, and an upcoming platform upgrade. As NOVOMATIC South Africa continues to elevate the gaming experience, players and casinos alike can look forward to a future filled with excitement, engagement, and unparalleled entertainment.

By consistently investing in the African continent and its people, NOVOMATIC Africa and its subsidiary Novomatic South Africa remain at the forefront of the gaming industry, embodying true leadership and trustworthiness. Their unwavering dedication to providing top-tier gaming equipment and game mixes ensures that casino patrons across South Africa can enjoy a thrilling and immersive gaming experience. As NOVOMATIC Africa continues to grow and expand its reach, the possibilities for the future of gaming are truly limitless.

18 / Gaming for Africa / GAMING SUPPLIERS
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Sun International wins Sustainable Business of the Year Award

Sun International has received the Sustainable Business of the Year Award at the 2023 Top Empowerment Awards hosted by TopCo this week.

The award recognises organisations that excel in implementing environmentally conscious practices, social impact initiatives for staff and communities, and sound governance principles demonstrated through excellence in the three pillars of ESG (environment, social, and governance) and possess a Level 1–3 B-BBEE scorecard, with annual revenue exceeding R100m.

Read more on Sun International’s ESG highlights over the past year: dam/approved/corporate/investors/results/ sun_international_environmental-social%20 and_governance%20_report.pdf

Sun City Casino Goes Solar

Sun City’s new solar panel project produces enough electricity to power 329 average South African households and reduces reliance on the national grid.

Iconic South African resort Sun City has taken its name to heart and installed a R16-million solar plant to reduce electricity consumption from the national grid.

Located alongside Pilanesberg National Park in North West and experiencing many sunny days, Sun City’s 1.4MW peak-rated, grid-tied solar photovoltaic system ties in at the Sun Central entertainment centre for use around the resort.

The system comprises 2 584 560W monocrystalline solar PV modules on the Sun City Hotel roof, said TM Lesetla, installer and National Energy Engineer at Tsebo Energy Solutions. “These panels will be married to Sun City’s internal electrical

network to feed the power produced on the roof to the points of delivery. Sun City is like a little town and the solar capacity is part of the energy mix.”

The plant will displace an equivalent of 2 367 571kWh per year, with the highest levels of energy production expected in nine out of the 12 months.

“This is what 329 average-sized South African households consume over a year. On good sunshine days, which will be most days, the facility will free up an equivalent of 14% of Sun City’s electrical demand from Eskom, which will be to the benefit of the grid in the vicinity, and by extension, local communities that feed off the same supply,” said Sun City General Manager Brett Hoppé.

From a sustainability perspective, the solar plant will see Sun City reduce its annual CO2 equivalent emissions by an estimated 2 510 tons per year – a positive contribution to mitigate against climate change.

“This is one of the many initiatives that Sun International, and Sun City in particular, are rolling out to reduce energy use from both a supply and demand perspective. Efficient lighting, HVAC retrofits and reconfigurations, water-heating, and a gradual move to renewables all form part of the plan,” said Hoppé.

“Sun International’s sustainability approach ensures we continue to realise our vision of providing memorable experiences for our guests, employment for our people, superior shareholder returns, and genuine value for the communities in which we operate and make sure we reduce our environmental footprint.”

The project is expected to pay for itself within five years, driven by above-average annual electricity price escalations. The plant has an expected lifespan of more than 25 years when coupled with a preventative maintenance regime.

20 / Gaming for Africa / INDUSTRY NEWS

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Gaming & eSports Growth in South Africa

According to a new report from Newzoo and Carry1st, South Africa is the largest market in Sub-Saharan Africa, with an expected $290 million in consumer spending on games this year.

The report also gave consumer spending totals for four other Sub-Saharan countries, with Nigeria seeing players spend $185 million, Ghana totaling $42 million, Kenya $38 million, and Ethiopia $35 million.    Among the five countries of the region, South Africa also leads in the portion of the

population who play games at 40%. Meanwhile, 27% of people in Ghana play games, whereas that stat is 23% for Nigeria, 22% within Kenya, and 13% of Ethiopia’s populace. Between 2015 and 2021, people who play games grew from 77 million to 186 million the study estimates.

Among that number, 177 million are reported to play on mobile devices. The study says that Sub-Saharan Africa is “one of the fastest-growing mobile gaming regions in the world.”

“Africa is the future of gaming. Thanks to the massive influx of people coming online and a young and dynamic population, gaming in Africa is exploding,” said Carry1st CEO and cofounder Cordel Robbin-Coker.

“Crucially, this applies not only to people playing games, but also those willing to pay as well.”

How exactly gaming meets gambling is still a bit of a quandary for operators on both sides of the spectrum; gambling operators want to add eSports to their offering, but gaming and eSports largely have a younger audience than exposure to gaming allows. Given this, the addition of monetising skins and lootboxes appear an incentive to gamble... so a tricky road to navigate despite the lucrative opportunities all-round. Add crypto gaming and NFT trading to the mix and the road gets even trickier.

Aviatrix Takes Off in Africa with Betconnections

Kiverly LTD, the creators of Aviatrix Crash Game, and BetConnections have reached an important agreement for the games created by Kiverly to be distributed throughout Latin America and Africa by BetConnections. Aviatrix is a new Crash style game where players compete against each other using their own plane a set of features and mechanics that take gamification, multiplayer and loyalty to the next level.

The popular crash game rewards its users up to 10,000 times the amount of their bet. Aviatrix allows players to build their own planes and participate in fantastic tournaments, earning extra money. Its creators have truly taken Crash games to the next level, creating a self-sufficient and constantly evolving environment. As BetConnections continues its significant progress in becoming one of the most prominent companies in the industry.

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24 / Gaming for Africa / INDUSTRY NEWS

umAfrika is Number 1 in the Industry

…B-BBEE (“BEE”) Level 1, that is.

UmAfrika Gaming Technologies (Pty) Ltd recently completed its annual BEE verification, conducted by verification agency Empowerlogic (Pty) Ltd, and attained a BEE LEVEL 1 CONTRIBUTOR STATUS for the sixth time in eight years. The company was Level 2 for two of those years, which means it has been a Superior Contributor to B-BBEE, as defined by the Amended BEE Codes, for eight consecutive years. The company was verified to the Large Enterprise scorecard of the Amended Codes of Good Practice 2013/2019.

Additionally, the company is a majority Black-owned company which underscores the company’s commitment to the substance and letter of Broad-Based Black Economic Empowerment.


For the period under audit, the company:

1. Provided many study sponsorship opportunities to staff and unemployed Black (African, Indian and Coloured) individuals.

2. Facilitated the access to the economy by Black communities via support to socio-economic development non-profit organisations.

3. Assisted the growth and sustainability of small, micro and medium-sized Black-owned businesses.

4. Enabled learners in its gaming learnership programme to learn valuable knowledge and skills of the gaming industry. We are proud that our learners were subsequently employed by the industry at the end of the programme.

5. Enhanced its leadership tiers through more autonomy and growth.


Since many organisations have licensing conditions pertaining to BEE, or simply just voluntarily comply with the Codes, procuring from umAfrika will enhance their BEE procurement score thereby enhancing their overall BEE scorecard.

Benefits of umAfrika’s BEE score for our customers are as follows:

One Certificate, One Rating, Two Financial Years

umAfrika’s BEE certificate was issued on 12 July 2023 and set to expire on 11 July 2024. This means that an organisation procuring from umAfrika can utilise its BEE certificate at any time during the organisation’s financial year, even if the last day of the organisation’s audited financial year is after the expiry date or after the issue date of the certificate.

For example,

1. Organisations whose financial year-end is on 31 December, and who procure from umAfrika, will be able to use our certificate for their procurement recognition for any procurement from umAfrika during the organisations’ 2023 AND 2024 financial years.

2. Organisations whose financial yearend is on 31 March will be able to use our certificate for their procurement recognition for any procurement from umAfrika during the organisations’ 2023/2024 AND 2024/2025 financial years.

The benefit to customers would be that they would only need to follow up for the latest certificate ONCE and utilise it over two consecutive financial years, thereby saving a lot of administrative time and effort.

Enhanced Procurement Recognition

2.1 Amended

Generic Codes of 2013/2019

If you are rated against the Amended Generic Codes of 2013/2019, customers can multiply their umAfrika invoiced spend by 162% to arrive at their BEE procurement score for procuring from us.

This is because, according to the Amended Generic Codes, their weighted BEE procurement spend with umAfrika, already

multiplied by 135%, can be multiplied further by a factor of 1.2 for procuring from companies that have at least 51% Black Ownership, such as umAfrika.

2.2 Amended Tourism B-BBEE Sector Code (20 November 2015)

If customers are rated against the Amended Tourism B-BBEE Sector Code (20 November 2015), they can multiply their umAfrika invoiced spend by 135% to arrive at their BEE procurement score for procuring from us.

To our customers, both current and future, we invite you to contact umAfrika to understand how we can partner with you on your Black empowerment scorecard journey through procurement from us.

You can contact Mr. Pramodh Munbodh at pramodh.munbodh@ for more details about procurement benefits.

Pipeline of Talent into the Gaming Industry

We’ve had 49 unemployed individuals come through our gaming learnership programme over 8 years, with 53% of them eventually moving into full-time jobs within the gaming industry and 5% finding jobs in other industries.

If you are looking for skilled, competent talent for your technical operations, please feel free to contact umAfrika via Mr. Herman van der Merwe at and Mr. Ronnie Maisela, Technical Manager, at


Managing a BEE programme is no mean feat and it takes teamwork, from top management all the way down to the junior and skilled levels of the company. Our achievement was a team effort so it warrants a big THANK YOU to the team of umAfrika Gaming Technologies (see below) for their commitment to the programme and for making us NUMBER 1...BEE Level 1, that is.

umAfrika: Ovy Litlhakanyane, Anthony Oliver, Ruhan Koen, Mike Alexander, Lungile Rwigema, Nkosinathi Mdakane, Ronnie Maisela, Paul Mofokeng, Safiey-yah Thomas, Filicity Spicer and Teboho Mabotho.

26 / Gaming for Africa / INDUSTRY NEWS

240 Illegal Gambling Machines Destroyed As Asylum Seekers Warned Against Breaking SA Laws

The MEC responsible for Economic Development, Environment and Tourism in Limpopo, Rodgers Monama oversaw the disposal of 240 illegal gambling machines, mostly Chinese Roulettes, that were confiscated from illegal operators in the province.

During the 2022/23 Financial Year, the MEC oversaw the disposal of 382 illegal gambling machines (156 in July and 226 in November).

The machines were confiscated from various spaza shops and taverns throughout the province by the Limpopo Gambling Board working together with the South African Police Service.

Most of these spaza shops are operated by foreign nationals, and are mostly situated in the rural areas. During the event, MEC Rodgers Monama raised concerns about foreign nationals who arrive in the country as asylum seekers but end up committing crime.

“This event today is testimony to that declaration and we promise to leave no stone unturned in ridding our province of illegal gambling machines, as illegal gambling has a devastating impact on the provincial economy and the fiscus.

“Today we meet here once again to dispose of 240 illegal gambling machines which have been confiscated from spaza shops mostly owned by foreign nationals throughout the province. A very disturbing observation is that these foreign nationals have been in the country as asylum seekers, temporary in the Republic of South Africa, but their deeds are against the laws of this country,” said Monama.

The MEC said government leaders could no longer afford to watch the country’s economy being looted by foreign nationals.

“During the operations to seize these machines, our law enforcement officials and the police managed to arrest owners and opened criminal cases against them at the local police stations, where later admission of guilt fines of between R500 and R1 000 were paid.

“Unfortunately, this seems not to stop or deter the unscrupulous owners from their

practices, as the availability of the illegal gambling machines is increasing at an alarming rate. But most worrying is that some of the suspects are arrested more than once,” the MEC said.

Monama further called for jail sentences to be imposed on those caught running illegal gambling operations.

“Of these illegal machines, 67 were confiscated in Capricorn, 44 in Mopani, 42 in Sekhukhune, 62 in Vhembe and 25 in Waterberg. Although this is the tip of the iceberg, we applaud all the role players for this sterling work. As the province, we are experiencing the proliferation of illegal online gambling which continues to cause serious harm to the gambling industry,” Monama said.

Pragmatic Play at Hollywoodbet’s Durban July

Trip to Singapore and more Proudly Sponsored by Pragmatic Play at the Hollywoodbet’s Durban July Casino Activation!

Pragmatic Play Africa gave away an allexpenses paid trip for two to Singapore during the recent Durban July.

Pragmatic Play Africa Marketing Manager commented “It was a pleasure to support one of

the biggest operators in South Africa throughout the day in which we gave away an all-expensespaid trip for two to Singapore along with an array of merch. We hope the winners enjoy the trip as much as we enjoyed laying on the fun!”

The aim of the sponsorship was not only to support Hollywoodbets but also grow Pragmatic Play exposure in Africa as well as all our product offering with Emphasis on our Live Casino game MegaWheel.

28 / Gaming for Africa / INDUSTRY NEWS

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Avatar International Extends its Gaming and Tech Jobs Reach to Africa

Global Technology and Gaming Recruitment Specialists, Avatar International have extended their reach into Africa, enabling match-making of select and experienced job-seekers with gaming operators and tech enterprises in the niche and highly sought-after job-markets of technology, gaming, financial and executive placements.

Headed by gaming, technology and HR experts William Wilsnagh and Miranda Wilsnagh, the couple has vast experience in these fields, with William also drawing upon his experience in South Africa with a large multinational gaming equipment supplier.

“We are looking to engage with large enterprise clients across the African continent, and fill vacancies they have in these highly-specialised and expert fields,” says William and we’ll be working with a number of key partners in the near future to match job-seekers in these fields & that require their special capabilities.

Concern About Increased Number Of Illegal Gambling Machines

Regulators have expressed growing concern about the increasing number or illegal slots operations, mainly owned by foreign illegal nationals in the North West Province.

The North West Gambling Board and South African Police Services (SAPS) have been hard at work combatting the growing trend of illegal gambling in the Province with particular attention to the Chinese Roulette/Cherry master gambling machines which are mostly located in spaza shops that are operated by foreign nationals in some instances without the necessary residential permits in the country.

These machines are used to lure young, innocent and unsuspecting school going children into gambling to the extent that they end up bunking classes.

For the year ending 2022/23, the Gambling Board had confiscated and destroyed seventy-eight (78) of these Chinese Roulette/Cherry master gambling machines and a further five hundred and ninety-seven of casino type machines. The perpetrators when arrested are issued with fines ranging from R1500 to R2500 which does not seem to deter these individuals from desisting from operating their illegal activities. Much more stringent measures are required to win and rid ourselves of this problem, said Simon Mogapi, Gambling Control Manager of the North West Gambling Board.

We call on all social activists to assist the Board and the police to ensure that our societies and in particular our young children are safeguarded from this growing social ill.

Tsogo Sun Boosts Income and Plans

Name Change for Gaming Entity

Continued from Page 12

be more convenient than ever before. Expansion of the playTSOGO and Bet. businesses will be a key focus of the 2024 financial year, with significant resources being applied to the growth of the online betting division. Gross gaming revenue from online betting is still at an infant stage of just more than R100 million for the year.

Name Change

Tsogo Sun Gaming cut its net interest-bearing debt and guarantees by R1 billion or 11% over the year, to R8 billion as at 31 March 2023. Shareholders and Noteholders have also been are advised that, subject to receipt of the requisite Shareholder approval, the Board proposes to change the Company’s name from “Tsogo Sun Gaming Limited” to “Tsogo Sun Limited”. In 2019, the Company changed its name from “Tsogo Sun Holdings Limited” to “Tsogo Sun Gaming Limited”. However, with diversified holdings in casinos, hotels, conferencing facilities, a resort, a theme park, betting and a variety of other entertainment offerings throughout South Africa, and given that the Group uses the registered trademark “Tsogo Sun” in its marketing material and the domain “” as its main website, the Board deems that the name “Tsogo Sun Limited” is a more appropriate name for the Company, and has resolved to recommend the Change of Name to Shareholders for their approval. The name change is planned to become effective on 26 June 2023.

(sources: Tsogo Sun, Reuters, Moneyweb, public sources et al)

30 / Gaming for Africa / REGULATORY NEWS

Lourens Coetzee has been appointed General Manager of Casino Marina Beira in Mozambique.

Lourens’ vast experience straddles many facets of the industry from table games, VVIP guest services to marketing and casino management. Lourens was previously Gaming Management Surveillance Security Manager in Seychelles and has also served as a Surveillance and security consultant with experience in business management. He is widely considered a Surveillance/ Security Specialist in South Africa and his speciality expertise includes Tables Games, Casino Marketing, Guest services, Surveillance and Security.

Mozambique Casino’s New GM Zeena Rossouw Appointed BMM’s Senior Vice-President Africa

BMM Testlabs has announced the promotion of Zeena Rossouw to Senior Vice President, BMM Africa. Rossouw will report to the Executive Vice President and General Manager for the Asian Pacific and African regions.

Kirk White, Executive Vice President and General Manager, APAC and AF, commented: “With a passion for excellence and a career spanning over 30 years in the gambling industry, Zeena has developed to become a leading figure in the African gambling market. She plays a significant role in managing BMM’s operations in the region, providing extensive support and advice to regulators and gambling businesses.”

He added: “This is especially true when new products are being introduced to African gambling jurisdictions. Zeena has been a valued BMM employee for over five years, and her professionalism has been a great asset to BMM’s internal team and regulators alike.”

Zeena Rossouw continued: “I am grateful to be recognized in my role and increase my responsibilities for BMM across Africa as more regulated gambling markets emerge. My experience working in several key areas of the industry has provided me with extensive compliance and technical knowledge covering local and regional markets.”

She added: “I am committed to applying my expertise to support BMM’s wide range of customers throughout Africa. My team works hard to ensure that BMM remains the most customer-focused and most knowledgeable independent testing laboratory servicing in the African gambling market today.

32 / Gaming for Africa / INDUSTRY NEWS

Gaming Corps has Big Plans for Africa

Interview with Mats Lundin, Director of Sales at Gaming Corps.

You recently announced a partnership with Goat Interactive. How significant is this partnership with regards to your strategy for growth in African markets?

Goat is a huge player in the industry and being able to partner with them is something that makes us very proud. This also feels like an important point in the journey for Gaming Corps. In the last 2-3 years, we have increased our number of partners enormously across the world and a general trend is that once we are established with a few of the bigger players in that market, more will follow, requesting and pushing our content. So, the strategy is very much to target the bigger names and work closely with them to provide branded content that is heavily advertised.

Q: The announcement mentioned Premier Bet’s main objective is to make sure its selection is suited to the preferences of customers in several different African territories. What makes your content particularly appealing to players in those markets?

A: Africa is a region which has had great potential in gaming for some time, and we are now finally seeing this potential become a reality. What we have noticed is operators in African markets have shown a particular interest in our instant win games, such as Mine, Crash and Plinko games. These games are very easy to understand and tie-in to more gaming style experiences which seems to resonate better in a number of markets where slot content isn’t already well established. Combine that with the extremely low requirements needed to run them smoothly and you have a perfect storm that makes them popular both with operators and players in the region.

Q: You have also recently announced a partnership with Betway, which also covers African markets. How likely is it we will see more activity from Gaming Corps in African markets in the coming months and how important are these markets to your plans for growth?

A: Africa will be a big part of our future, and Betway is yet another partner of ours that we are both very happy and proud to work with. We have been very busy particularly this year trying to cover African markets as much as we can, supporting all local currencies and tailoring content to match the markets and the players as we see a similar potential to LATAM where we have boomed over the last 2 years. There are so many opportunities and so many markets to cover so naturally this will be a huge part of our plans for growth.

Q: What are the trends and demographic preferences you have to particularly be aware of in African markets?

A: It’s important to understand Africa is a region consisting of 54 countries and more than 1.2 billion people. This means we have to be aware of a diverse base of players and to make sure our content is localised and relevant within many regions. There is however a large trend across the whole continent towards these newer arcade style games as there isn’t such a preconception within the market of what an online casino game should be, and in reality in the year 2023, the arcade games are far more familiar and understandable to a new audience.

Q: To what extent have you adapted and tailored your content to appeal to players in these markets?

A: We are currently focusing on a very large demographic when it comes to producing content and we do so with a small but very effective number of team members. When it comes to Africa, we already have a product that’s well suited to run there on both higher and lower bandwidth; that’s an issue many providers have struggled to get around for several years. We have also started to localise and brand certain games at the request of our partners, who are best placed to determine which games will be the right ones for their players. It’s important for us to remain open minded and agile, so that we enter markets in Africa with full understanding of what is required to be successful. We also continue to develop a portfolio of sports themed games which resonate well with a number of markets that traditionally only offered sportsbooks due to the lack of infrastructure to support heavy mobile games but that is all changing now.

Q: How do you see African gaming markets evolving across the next few years?

A: I can only see these markets becoming bigger and bigger. I believe more countries will improve their infrastructure and make it possible for more players to enjoy what iGaming has to offer. I´m very excited for us to be part of this growth. When you look at the number of registered players some of the sportsbooks have, if we are able to create games that cross sell well into casino, we believe we can be at the forefront of the movement.

Q: How will the importance of African markets compare with other markets you operate in?

A: I believe going into new markets such as Africa will increase the possibility of triggering new products that we wouldn’t have even thought of at this point. If you want to do things in a different way, you have to make sure you think differently, and you rarely do that when you stand still. We are entering Africa with open minds and curiosity to see how the region will develop. As with all other regions we know the importance of the feedback loop from the operators who understand the markets better than us and will continue to partner with the biggest and best to create the best possible product for the players.

34 / Gaming for Africa / THOUGHT LEADERSHIP
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