The “Web” of DeceitCounterfeit Drugs Sold Through Illegal Online Websites

As the internet has become a staple of daily life, consumers are rapidly using this channel to source their pharmaceutical drug requirements. This has led to a spiralling issue of counterfeit drugs that are sold through illegal and misleading websites.
Consumers prefer buying online for the convenience and also for the privacy and anonymity, particularly for diseases or illnesses that have a stigma attached to it.
The counterfeiters don’t not stop at just being present online – they actively advertise to consumers over the internet, to mislead them through unrealistic offers and prices – preying on the consumers who are in a financially, physically or mentally sensitive situation.
In a cleanup operation, authorities also removed more than 3100 advertising links for the illegal sale and supply of unlicensed medicines
Illegal online pharmacies are often part of a bigger organised crime initiative, that can have ties to money laundering, financial fraud and cybercrime
When mixed with this deadly cocktail of issues, it becomes a very risky proposition to buy medicines online.
In addition to measures to identify and take down illegal online pharmacies peddling counterfeit drugs and medications, the consumer should be empowered to be able to verify any medication that they get their hands on. This can be done by a foolproof brand authentication solution provided by Ennoventure. This solution does not require any CAPEX or process changes for drug companies and neither does it involve a learning curve for the consumer.