FRUIT
Newsletter No. 11
NOV-FEB 2015
Index
AFM News
3
AFM Products
5
People Inside
Our culture
Did you know...?
Recipe
15
7
11
13
MĂŠxico Mexico
Happy Holidays and Happy New Year!
One of the real joys of the Holiday Season is the opportunity to thank and to truly wish the best for everyone!
We wish you and yours, a New Year full of love, joy and success. Thank you for continue reading us! Marketing Team
Have you heard about our
Sweetened Dried Delicious cubes of dried fruit which are a low cost option versus other dried fruit solutions. Made with selected fruits, in order to add flavor, texture and visual appeal to diverse applications such as: Cereal, Muesli, Bars, Cookies, Fruit Snacks and others.
Main attributes: - Free flowing. - Soft texture. - Non sticky. - Bakeable. - No preservatives.
AFM Products
Fruits?
Locally processed with AGRANA's quality and supply guaranty.
R aymundo Gaona
Personal information: Name: Raymundo Gaona Perez. Position: Director Comercial AFM. Country of origin: Mexico.
People Inside
Diversifying the business of AFM Agrana Fruit Mexico (AFM): Raymundo, thank you very much for your time. Could you share with us your experience since the beginning in Agrana? Raymundo Gaona (RG): I started working here in 1999 in the new products laboratory, when the company still was SIASPORT, during my time in NPD I had different job positions and functions, all technical. Since 2006 I migrated to the commercial area, performing activities with technical and commercial approaches, I worked with different accounts from different regions of Mexico as well as from Central America, and United States, and finally this year I took the Commercial Director position.
“We live in a dynamic world where the environment, technology, globalization and consumers are constantly changing; the ones that adapt are the ones that survive and progress.�
AFM: What is the major professional challenge you have faced as leader of the commercial area? RG: Adapting to change in every way. We live in a dynamic world where the environment, technology, globalization and consumers are constantly changing; the ones that adapt are the ones that survive and progress. This leads us to the next challenge: Be on time and form in the market, meeting completely the expectations of our customers. AFM: In your opinion, which are the three main attributes of a good leader? RG: - Communication. - Conviction / Firmness. - Strategic Thinking. AFM: In your perspective, which factors are essential for AGRANA's business growth? RG: - Innovation in all matters, not only in products but also in services and processes of any kind. - Technological and financial competitiveness. - Highly efficient production chains. AFM: Finally, what are your future plans? RG: Give more impulse to innovation/diversification to AGRANA's business units, upgrade to the next level of excellence in customer service and have greater commercial presence in our influence area.
People Inside
Thank you so much for sharing your experiences with us, Raymundo. We wish you success in all your projects! MKT AFM
Crystallizing challenges. Special Report* In such versatile and demanding business as the food industry, you can find the ideal way to meet the challenges demanded by the market, if the design is aligned to the customers needs.
In the number 9 of current year of Énfasis Alimentaria Magazine, AGRANA and its professional team (*) participated with an article regarding to food design and how the administrative process can be used for developing new products.
AGRANA always developing
Our culture
We invite you to read the whole note by clicking in the magazine image.
value-added products! * Article written by Juan Pablo Medina. D&D Manager at AF Mexico.
We love fruit... ...from field to cup. At AGRANA Fruit Mexico we truly care about our fruits from the moment they are cultivated until they are combined with the final products. This is what makes us different. This is why our fruits are in every third cup of yogurt worldwide.
Did you know...?
Click in the image.
Please visit our website to show you how we love fruit at AGRANA.
F
ruit Cake Ingredients:
½ cup of unsalted butter (room temperature). ½ cup of sugar. 3 large eggs (room temperature). ½ teaspoon of vanilla extract. ¼ teaspoon of almond extract. ¼ cup of milk. Zest of one small lemon. 1 ½ cups of all-purpose flour. ½ cup of almond flour. 1 teaspoon of baking powder. ¼ teaspoons of salt. 1 ½ cups of dried sweetened fruit mix.
Preparation Time: 60 minutes. Serves: 8.
Recipe Preparation: 1. Preheat oven to 180째C degrees. Grease lightly with butter and sprinkle with flour a loaf tray. 2. In a large bowl beat with an electric mixer the butter and sugar until the mix is fluffy. 3. Add the eggs and beat gently, then add the vanilla and almond extracts. 4. Add the milk and the lemon zest and beat gently. 5. In a separate bowl, whisk together by hand the flour, almond flour, baking powder and salt. 6. Incorporate both bowls and beat gently until is fully mixed. 7. Add the dried sweetened fruit mix, and whisk together by hand. 8. Pour the mixture into the loaf tray and bake for 40 minutes. 9. After baking let the cake cool down completely before unmold it. 10. Optionally you can decorate the cake with powder sugar on top and your favorite fondant decorations.
A delicious cake, ideal for the holidays season!
FRUIT
Contact us: newsletter.mx@agrana.com
www.agrana.com.mx