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AGRANA FRUIT TREND CARDS
TABLE OF CONTENTS
I. Naturality & Sustainability
II. Health & Wellbeing
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Natural & Simple Maximum Transparency Celebrating Local Going Green
Food with Benefits Protein Boom Keep it Light New Superfood
III. Target Groups & Individuality
IV. Indulgence & Premium
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Free From Ageing Well Dairy Alternatives Men Products
Multicultural Food Gourmet Taste Sensory Experience Luxury
V. Convenience & A ordability · Going Smaller · On the Go Products
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GOURMET TASTE · High Quality Ingredients · Foodie Culture · Celebrity Chefs Gourmet as a food concept continues to grow, fueled by consumer health concerns, a desire for high quality ingredients and a burgeoning foodie culture. Unconventional ingredients and dishes are popping up on menus of the more trendy variety.
Awareness in
Emerging fruit blends
· Social media gourmet trends. · Celebrity chef TV Show. · New gourmet experimental restaurants trends.
· · · ·
Pineapple/Dragon fruit. Lime/Mango. Plum/Strawberry. Strawberry/Lima.
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SENSORY EXPERIENCE • Fun Food • Taste Experience • Texture Inclusions Unusual ingredients, sensory combinations, unconventional flavors and ingredients are being added to products as a mark of sophistication as well as differentiation. Fun food can provide a moment of escapism from daily struggles. There is a high development in texture/flavors/taste experience. Two flavors can be combined for a totally different flavor. Texture inclusions are a lot larger, e.g. marshmallows, pearls, shortbread, biscuits, fruit. Texture inclusions
Emerging
• • • • •
• Yoghurt stores. • Off the plate dining. • Intense physical and sensory experience. • Unusual ingredients. • Sensory combinations.
Biscuits. Marshmallows. Pearls. Shortbread. Fruits.
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LUXURY
• Valuable • Unique • Fine Dining Luxury goods sales continue to grow. While high-net-worth consumers maintain their luxurious lifestyles, more consumers want some luxury in their lives. More emerging consumers continue to aspire to luxury consumption beyond bling. The future of luxury food might include some new trends, from truffles to exotic fruits, the luxury food icons enhance consumer experience. Future of luxury food • Growing interest in luxury. • Includes from truffles to exotic fruits. • Enhance the consumer experience.
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St€phanie Kilgast
GOING SMALLER · Smaller Portions · Smaller Price · Small Packages
Who said bigger is better? The shrink is on. For many consumers, it just makes more sense to "go small". More and more, consumers are finding that good things come in small packages. Faced with constant reminders about what to do (exercise more, eat better) and what not to do (overspend, overeat), and fatigued from several years of austerity, consumers will look for ways to live a little without giving up a lot. What is happening? · Adjust to time & budget constraints. · Show the potency of e.g. fiber, for making people feel fuller.
· Brands are shrinking their products. · Brands are creating bite sized products. · New products for a break during the day.
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CONVENIENCE PRODUCTS · New Eating Habits · On The Go · Bite Sized
Convenience products are becoming more and more widespread. With these products, the food supply chain is consistently meeting the needs of an increasing number of people who are adapting their eating habits to the changed nature of daily life. Options for convenience · Package design (re-closable, practical opening, containers). · Portion size according convenience packaging.
· Easy to use products. · On the go products but healthy.
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we love fruit?
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www.agrana.com.mx/en/we-love-fruit