Muse 009: December Edition

Page 11

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Now I will reveal the structure of my financial reasoning: If shampoo costs this much, and it produces this,

($2-10 a bottle) (clean, attractive, healthy hair)

and baking soda costs way less, ($2 for enough for a year) and it produces this, (clean, attractive, healthy hair) then, I’m never going to buy shampoo for the rest of my life. Here are my money stats: I would regularly buy the cheapest shampoo I could find (maybe $3), in the standard size (generally 12-14 oz), every 1-2 months, depending on how good I wanted to look. This means anywhere from $18-36 a year would be spent on hair fashion. Compare this with the $2 baking soda cost: $16-34 dollars of savings! By estimating the average amount saved, $25 a year, I have calculated that if I use baking soda instead of shampoo and live for another one hundred years — which I will due to future advancements in science — I will save about $2500. And on top of that, with inflation, I’ll have saved, who knows, maybe $1,000,000. But there is actually an important principle at the core of this article. I think it’s the principle that the average American thinks that he or she must do what has always been done. You don’t need to use shampoo to clean your hair. Nearly everyone who I’ve told about my baking soda lifestyle has given similar responses: “but don’t you need to use shampoo?” — or — “isn’t that not as good as shampoo?” — or — “baking soda and water aren’t gooey, does it actually clean your hair if it’s not gooey?” — or — “only in Portland.” I have determined that there is one great assumption at the base of all these questions: since they sell shampoo to clean hair, we must use shampoo to clean hair, what else would work to clean hair? This article is about more than shampoo vs. baking soda, it’s about living a life based, not on cheap societal standards (like shampoo washed hair), but on what actually works. In my most cynical moments I think that shampoo companies want to enslave people by creating a need for their largely unnecessary product. In other, less cynical moments I tend to think that the lesson of the baking soda is a pretty trivial example of the important principle of living on less. Matthew Howen, Senior, English

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