• Nautical Lifestyle Apparel •
Jonathan Finch Nautical Apparel Brand OUGD301 : Brief 2 BA Graphic Design Level 06
Create a modern brand identity for a one-off mens boutique fashion store which can be extended through a wide range of printed media. Decide on a theme to focus on and produce an identity that is fitting for a young, city-working clientele.
I decided to base this clothing brand brief on a nautical theme which formed the basis of a clean monochrome identity. Working with the name ‘MAST’ I developed an appropriate logotype with an element that could stand alone as a logo itself.
The Brief 1/5
Jonathan Finch Nautical Apparel Brand OUGD301 : Brief 2 BA Graphic Design Level 06
The single spot colour blue has been utilised to full effect through its contrast with the pure white stock and because of its limited use in large areas, when it is used, it carries greater impact. The brand has been applied across a corporate stationery set which
features a consistent organisation of information through the use of dots and elements taken from the logo. I wanted the stationery to have a smart appearance that relfected the quality of the clothing that would be sold in-store.
Stationery 2/5
Jonathan Finch Nautical Apparel Brand OUGD301 : Brief 2 BA Graphic Design Level 06
The stationery set was lifted through a single application of a monotone image that I took of a sailing boat. Using it just once gives it more gravitas and helps to extend the overall brand identity.
The completed corporate stationery set was all photographed together complete with a sailing rope knot to reinforce the theme.
Stationery 3/5
Jonathan Finch Nautical Apparel Brand OUGD301 : Brief 2 BA Graphic Design Level 06
Extra collateral in the form of reciepts, reciept holders and swing tickets presented the opportunity to extend the brand identity across further formats that were appropriate to the brief. The blue spot colour was also carried over into the inside of the
reciept holder as well as the string that threaded through the swing tickets.
Collateral 4/5
Jonathan Finch Nautical Apparel Brand OUGD301 : Brief 2 BA Graphic Design Level 06
The final resolution to the brief was a piece of packaging where I have produced a branded carrier bag for the MAST clothing store. As with the rest of the brand identity it remains mostly white but the monotone image returns to add impact on the side panels.
The bag is completed with ‘sailing rope’ handles as a subtle touch that is inspired by the nautical theme. The simplistic apperance of the blue and white allows the attention to small details to have even greater impact.
Packaging 5/5