itsnicethat by Chloe Wilkinson

NAME

MODULE CODE

BLOG ADDRESS

BRIEF TITLE

CHLOË WILKINSON

OUGD301

C-WILKINSON1013.BLOGSPOT.COM

It’s Nice That

D&AD LIVE COMPETITION BRIEF It’s Nice That now want new and exciting ways to stay engaged with their original audience.

Solution Creating a sister brand ‘It’s Nice There’. This will supply up-to-date information on what is going on around the country with regards to the creative industries for students and professionals, bringing the two together.

Logo An adaptation of their current brand to create the link between It’s Nice There and It’s Nice That.

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Tags OUGD301, It’s Nice That

NAME

MODULE CODE

BLOG ADDRESS

BRIEF TITLE

CHLOË WILKINSON

OUGD301

C-WILKINSON1013.BLOGSPOT.COM

It’s Nice That

How to use the Nice app

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The Nice app is for students around the UK to find out what’s going on near them. Sure we like publishing but there’s no substitute for actual, real-life people. Leeds

Our series of events ranges from conferences to talks’ series and lets us revel in some old-school human interaction. So use this Nice app and find your way.

London Edinburgh Newcastle Leeds Brighton Cardiff Bristol

Edinburgh

Cardiff

Newcastle

Bristol

Introduction

London

3/12/2012 In Progress Barbican Centre 15/1/2013

Here Design Museum 26/1/2013

Beauty In The Making Victoria House Basement

3/12/2012 In Progress Barbican Centre

3/12/2012

15/1/2013

26/1/2013

Here Design Museum

Beauty In The Making Victoria House Basement 8/2/2013

Future:Content It’s Nice That

8/2/2013

16/3/2013

Future:Content It’s Nice That

Field Trip Rag Factory

16/3/2013

25/4/2013

Field Trip Rag Factory 25/4/2013

Words Words Words Selfridges, Oxford Street

8/2/2013

We’ve got one more treat in store this year, In Progress; a one-day creative conference celebrating groundbreaking 16/3/2013 ideas and projects from 2012, and exploring how they will shape 2013 and beyond. The programme features 25/4/2013 high-profile talks and insights from some of the most exciting and forward-thinking people in the creative industries.

Words Words Words Selfridges, Oxford Street

The Nice App A relevant platform to get information accurately and quickly to students. They can subscribe to an area they are in or topic based events, for example ‘Typography’. An easy but effective way to engage with their target audience.

Tags OUGD301, It’s Nice That

NAME

MODULE CODE

BLOG ADDRESS

BRIEF TITLE

CHLOË WILKINSON

OUGD301

C-WILKINSON1013.BLOGSPOT.COM

It’s Nice That

3/12/2012 In Progress

15/1/2013

15/1/2013 Here

26/1/2013

26/1/2013 Beauty In The Making

8/2/2013

16/3/2013

Field Trip

16/3/2013 Field Trip

Here

Beauty In The Making 8/2/2013 Future:Content

3/12/2012 In Progress Barbican Centre

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Future:Content

25/4/2013

Words Words Words

Future:Content

25/4/2013 Words Words Words

15/1/2013

Here Design Museum 26/1/2013

Beauty In The Making Victoria House Basement 8/2/2013

Future:Content It’s Nice That 16/3/2013

Field Trip Rag Factory 25/4/2013

Words Words Words Selfridges, Oxford Street

Promotional Material Posters with relevant upcoming events by It’s Nice There. Each city has a colour to create brand recognition and to strengthen brand identity from screen to print based collateral.

Transferable These designs can be seen on screen and as printed collateral. Due to the limited information I think they would add a great suspense on digital billboards as part of a more detailed advertising campaign.

3/12/2012 In Progress

15/1/2013 Here

26/1/2013 Beauty In The Making

8/2/2013

Future:Content

16/3/2013

Field Trip

25/4/2013 Words Words Words

Tags OUGD301, It’s Nice That

NAME

MODULE CODE

BLOG ADDRESS

BRIEF TITLE

CHLOË WILKINSON

OUGD301

C-WILKINSON1013.BLOGSPOT.COM

It’s Nice That

4/4

Experience one of the worlds premier extreme sports destinations in less than two hours. Latvia not only gives you an adrenaline rush you crave but also allows you to experience a wilderness, which is among the most untouched in Europe. For further information visit: www.lattourism.com

3/12/2012 In Progress 15/1/2013 Here

26/1/2013 Beauty In The Making

8/2/2013

nl ow D

16/3/2013 Field Trip

oa d

Future:Content

25/4/2013 Words Words Words

Home Ab bout

In Progress

Talk Type: Design Museum

Future: Content

Words Words WordsB

Field Trip

Ev vents Co ontact Itʼss Nice This

Victoria House Basement H

Website This clean aesthetic is continued from It’s Nice That’s current branding, letting the information and designs take presidence within the platform created.

The range This simplicity is something that allows the brand to be appropriate and relevant for a lot of students that may vary in taste. It is also open to follow trends to which should give longevity to the brand.

ere

eauty In The Making

Leeds Print Festival