Brief 1: Educational Typography Tour
OUGD303 FMP
Board 1/5
Brief
Concept
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
The logo for the tour is based around the corner of a gallery to communicate that the exhibition travels to multiple venues and shows both exhibitions and educational events throughout the country.
Chloe Wilkinson
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
OUGD303 FMP
Board 2/5
Brief
Logo Variations
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
Each venue has a differing coloured logo to allow for the audience to clearly identify with each of the different places. A swatch of each is used for the promotional posters and
Chloe Wilkinson
packs and at the events Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
Board 3/5
Chloe Wilkinson
Welcome Log in J
oin
Spea ke rs
Schedule
Tick ets
Venues
Ne wsfeed
Blog C
ontact
Readin g Londo n Li ve rpool Glasgo w Falmouth
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Tickets Pricing Single Tic ke t: £29 ex VAT (£358.80 incl VAT)
Despite warnings that the printed wo rd has no place in our image-obsessed wo rld, the opposite appears to be true . 575 ye ars after Gutenberg, the printed wo rd is mo re impor tant than ev er : whether on scr een or on paper , on a smar t phone or a giant elect ro nic billboa rd , w or ds a re still the prima ry component of communication and dissemination in the Age of Information .
14.4.13
David Carson 2.3.13
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Print Vs Digital - Debate mo re +
22.6.13 Calligraphy & Lettering Workshop with Andreas
Frohloff
Ken Garland mo re +
mo re +
Daniel Trattler The physiognomy of typefaces
25.6.13
Screen printing workshop
mo re + mo re +
Stefan Sagmeister
OUGD303 FMP
bu y
Events
The Educational Typograph y Tour brings together a host of speak ers – all leaders in typographic communication, and each pr ovidin g insights into the wa ys in which designers and typographers ar e negotiating a w orld of accelerating chang e. It ’s an ev ent that looks at the contempora ry typographic scen e. It’ s a gr eat oppo rt unity for an yo ne with an inte re st in how w e’ ve gone fr om Gutenberg to generati ve typograp hy ; fr om letterpr ess to malleable fonts. In other wo rd s, it ’s a confer ence for an yo ne who wants to know what comes next.
mo re + Type as form Andreas Koop The power of type Get in touch with »Glyphs« Daniel Trattler The physiognomy of typefaces Print vs Digital Andreas Frohloff Calligraphy & Lettering Workshop Type as image
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Brief
Gr oup Tick ets (3 or mo re ): £27 ex VAT (£334.80 incl VAT)
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Website
Smart phone access
The dynamic website allows for continuous updates on events going on around the country and for fast information. There is a count down till the tour begins to add suspense and excitement to the event. Also the option to log in and get personal information on the news feed regarding events you have expressed interest in.
The website is enabled for smart phone viewing and when the viewer logs into their account acts similarly to an app with a constant feed of information personal to them. The branding and logos continue with the branding guidelines and emphasises the brands identity.
Type as experiment
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
Board 4/5
Chloe Wilkinson
Student Card
043 276374 2123
Miss Grace Brady
Miss Grace Brady
Tour Admission 21st-23rd June 2013
includes all workshops and exhibitions
In association
Reading Museum Blagrave St, City Centre, Reading RG1 1QH 0118 937 3400
Brief
Range
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience. OUGD303 FMP
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
OUGD303 FMP
Board 5/5
Brief
Welcome packs
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
On arrival each visitor will receive a welcome pack, branded
Chloe Wilkinson
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 4: Dolce Gusto YCN Kickstart
Board 1/4
Chloe Wilkinson
Dolce Gusto @dolcegusto
Send us a photo of your morning NDG machine #yourperfectstart
SHARE YOUR MOMENT #YOURPERFECTSTART
15 seconds ago
OUGD303 FMP
Brief
Concept
Promotion
The brief is to come up with a compelling, creative
In a world of social media and smart phones this campaign
machine range to young homemakers aged 22-30.
Gusto machines. The audience of young professionals, acclimatising to the early starts and professional world is targeted through relatable images and social media relevant to them. By tweeting an image of their morning coffee to #yourperfectstart, they enter themselves into a
The choice of images, ones that appear to be from smart phones, create a less corporate, personal feel to the advert. They allow the audience to relate quickly and with ease to the option of tweeting a photo.
Tags:Brief 9 Dolce Gusto , Brief 9 Dolce Gusto, OUGD303
Brief 4: Dolce Gusto YCN Kickstart
OUGD303 FMP
Board 2/3
Chloe Wilkinson
Further Promotion
Flyer
Online Advert
To get the hashtag trending, promotion of the concept is key to the success of the campaign. Environmental advertising, such as ad shells and large billboards are used to reach a large sized audience.
Througout the printed promotion there is a suggested link to a traditional polaroid image, however, this is not the focus of the design. The images are large enough to show
The online advert is another way to reach the target audience of young professionals. This will be shown on general websites, as well as social media such as facebook.
Tags:Brief 9 Dolce Gusto , Brief 9 Dolce Gusto, OUGD303
Brief 4: Dolce Gusto YCN Kickstart
Board 3/3
Concept
Website
Proof
In a world of social media and smart phones this campaign
The twitter site will be the main page exhibiting the images sent in, however, to add interest to the online presence there is another website which shows the instant update of
To show the title of the yearbook, we decided that creating
Gusto machines. The audience of young professionals, acclimatising to the early starts and professional world is targeted through relatable images and social media relevant to them. By tweeting an image of their morning coffee, they enter themselves into a competition to win a OUGD303 FMP
Chloe Wilkinson
theory, almost as a seal of approval. This would also add more interesting to pick up thus increasing the success of Tags:Brief 9 Dolce Gusto , Brief 9 Dolce Gusto, OUGD303
Brief 2: Fine Art Yearbook
Board 1/5
Chloe Wilkinson
05
My spreads less.indd 4-5
27/05/2013 20:51
Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Perpetua ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Brief
C : 0 M : 1 0 0 Y: 0 K : 0
C : 0 M : 1 0 0 Y: 0 K : 1 0 0
Concept
Colour and Typefaces
To show the credibility of both the students and the course
Throughout the publication we used the consistent colour scheme of black and magenta, both would stand clear from any work that we needed to present within the book - both being strong and pure colours. Helvetica Neue was used for the headers as it had a universal appeal while Perpetua was used for the statements from each artist to evidence credibility and added a formal, more respected tone.
into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied OUGD303 FMP
a set of rules to ensure continuity.
Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303
Brief 2: Fine Art Yearbook
Board 2/5
Chloe Wilkinson
Concept
Cover
Proof
To show the credibility of both the students and the course
We asked each member of the course to bring in an object that represented them or they thought related to their artistic practice, this showed each persons personality and immediately evidenced personality for the audience. Not only does it add individuals personality but also shows that when the group come together, they create something aesthetically and practically appealling and successful.
To show the title of the yearbook, we decided that creating
into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied
theory, almost as a seal of approval. This would also add more interesting to pick up thus increasing the success of
a set of rules to ensure continuity. OUGD303 FMP
Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303
Brief 2: Fine Art Yearbook
Board 3/5
Chloe Wilkinson
Concept
Individual Spreads
Identity
To show the credibility of both the students and the course
For each exibitor there was a double page spread to represent their work, working to the grid of three, this allowed for variations to be created, but, individuality to be shown throughout. The movement across each page was
A sense of identity was shown not only by different layouts and a wide variety of work but also by using portraits of each student on their corresponding page. This also added a sense of interaction with the artist and their work.
into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied
By moving away from a standardised outcome it also added individuality to the course. a set of rules to ensure continuity. OUGD303 FMP
Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303
Brief 2: Fine Art Yearbook
Board 4/5
Chloe Wilkinson
Concept
Alternative Spreads
Proof
To show the credibility of both the students and the course
The alternative spreads were much more information focused, rather than image based like the individuals pages. Therefore both readability and legibility was a key focus. It was also important to work within the grid of 3, however keeping each page individual to ensure the movement and identity of the publication.
To show the title of the yearbook, we decided that creating
into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied
theory, almost as a seal of approval. This would also add more interesting to pick up thus increasing the success of
a set of rules to ensure continuity. OUGD303 FMP
Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303
Brief 2: Fine Art Yearbook
Board 5/5
Chloe Wilkinson
Concept
Poster and Flyer
Web
To show the credibility of both the students and the course
I wanted to take the brief further so have designed the promotion for the exhibtion. Rather than basing the design around a series of three I used two images to suggest two parts to the exhibition as they are showing it at both Leeds College of Art, then taking it down to London for the Free
Further promotion for the exhibition is shown through web presence. This follows the same aesthetic as the yearbook to ensure continuity throughout the range and create a strong and reinforced brand identity.
into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied
Social media is also linked to these pages as this will allow for continual updates and information regarding the events a set of rules to ensure continuity. OUGD303 FMP
the same as the year book, and the poster will be A0 size. Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303
Brief 3: Sophie Curtis
Board 1/4
Brief
OUGD303 FMP
Chloe Wilkinson
Concept
Solution
The use of simplistic shapes was something that the client had requested and so three circles were chosen to communicate an effect the impression of an ellipsis (...) found within text. This gives the impression that there is more to come, adding a suspense to her identity.
The circles worked as the logo, then the type to accompany this is the one that Sophie chose from a selection that was presented. Together they create a logo that compliments her bold, bright artworks.
Brief 3: Sophie Curtis
Board 2/4
Work
Untitled 2007 © Sophie Alexandra Curtis
About
Contact
Chloe Wilkinson
News
Untitled 2007
Untitled 2007
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
more + Second floor Auditorium Workshop Auditorium Seminar room
Untitled 2007 © Sophie Alexandra Curtis
Untitled 2007
Untitled 2007
© Sophie Alexandra Curtis
Workshop
© Sophie Alexandra Curtis
Second floor
© Sophie Alexandra Curtis
Third floor
© Sophie Alexandra Curtis
Work
About
Contact
News
Untitled 2007
Untitled 2007
Untitled 2007
Untitled 2007
Untitled 2007
Untitled 2007
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
OUGD303 FMP
Website
Promotion
Social Media
Online presence was an important factor for Sophie, as an emerging artist it is key for her promotion to be easily accessible online. Therefore the logo is presented intact
Within the website there is the information that Sophie wanted to present, a quick bio about herself, updated news on her professional progress and her contact information.
The links to social media can be found on all the devices as this allows for Sophie to reach a different online audience increasing promotion.
Brief 3: Sophie Curtis
Board 3/4
Stationary
Exhibition Promotion
To continue with the clean aesthetic and use of the circles the logo have been used and applied relevantly to business cards, comment card, letterheads, folder and stickers to
Along with business cards, there are also postcards with work on the front and logo with contact information on the reverse so the full image can be seen to remind the audience of her work in more detail.
it has a symmetrical peice of work that when folded creates OUGD303 FMP
Chloe Wilkinson
Brief 3: Sophie Curtis
Board 4/4
Exhibition Promotion A large poster for the exhibition and magazine article exhibition. Each using simplistic design to allow the differing images to be the focus. OUGD303 FMP
Chloe Wilkinson