DESIGN CONTEXT Interim presentation
Contextual Studies Designers Studios Reading Everyday Visuals Trends
Designers/Studios Visuals Concepts Beliefs Techniques Interviews
Art Exhibitions
Contextual Studies Dissertation Research Lectures
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Consumerism in America was something that had engulfed the population as branding was not simply a label for a product but an ideology. Warhol’s use of mass reproduction of familiar products can be viewed on several levels. One was described by Thomas Crow (1948) who claimed that his work ‘fosters critical or subversive apprehension of mass culture and the power of the image as commodity’. Another example from Andrew Graham-Dixon (2011) describes Warhol’s art as a reflection of American consumer society such as a specific reference to Warhol’s 32 Campbell's Soup Cans (1962) where a gallery was likened to prisoner pacing a cell. The analogy was that a gallery represented a supermarket and the tins of soup on the gallery wall suggested rows of shelves. The consumer believes they have a choice but it is only the choice as everyone else. The person's freedom of choice is removed, as for a prisoner.
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Reading Graphic design based Social theories
Everyday Visuals Environmental products
What I am specifically interested in...
Environmental Branding
Packaging
Corporate Branding
Individual branding and identity
Final Outcome Self bound book Not to be divided up Different things throughout