Brief 3: Sophie Curtis
OUGD303 FMP
Board 1/4
Chloe Wilkinson
Brief
Concept
Solution
Identity needed for fine artist and illustrator for Sophie, a third year student at Leeds College of Art. The requirements were to create a minimal, bright and quirky logo which would allow for continual updates of images as her practice develops.
The use of simplistic shapes was something that the client had requested and so three circles were chosen to communicate an effect the impression of an ellipsis (...) found within text. This gives the impression that there is more to come, adding a suspense to her identity.
The circles worked as the logo, then the type to accompany this is the one that Sophie chose from a selection that was presented. Together they create a logo that compliments her bold, bright artworks. Tags: Brief 7: Sophie’s Business Cards [Context], Brief 7: Sophie’s Business Cards, OUGD303
Brief 3: Sophie Curtis
Board 2/4
Work
Untitled 2007 © Sophie Alexandra Curtis
About
Contact
Chloe Wilkinson
News
Untitled 2007
Untitled 2007
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
more + Second floor Auditorium Workshop Auditorium Seminar room
Untitled 2007 © Sophie Alexandra Curtis
Untitled 2007
Untitled 2007
© Sophie Alexandra Curtis
Workshop
© Sophie Alexandra Curtis
Second floor
© Sophie Alexandra Curtis
Third floor
© Sophie Alexandra Curtis
Work
About
Contact
News
Untitled 2007
Untitled 2007
Untitled 2007
Untitled 2007
Untitled 2007
Untitled 2007
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
© Sophie Alexandra Curtis
OUGD303 FMP
Website
Promotion
Social Media
Online presence was an important factor for Sophie, as an emerging artist it is key for her promotion to be easily accessible online. Therefore the logo is presented intact for identifiabily and the ellipsis circles are used to present her work and reflect the logos ever changing appearance.
Within the website there is the information that Sophie wanted to present, a quick bio about herself, updated news on her professional progress and her contact information.
The links to social media can be found on all the devices as this allows for Sophie to reach a different online audience increasing promotion.
Tags: Brief 7: Sophie’s Business Cards [Context], Brief 7: Sophie’s Business Cards, OUGD303
Brief 3: Sophie Curtis
OUGD303 FMP
Board 3/4
Stationary
Exhibition Promotion
To continue with the clean aesthetic and use of the circles the logo have been used and applied relevantly to business cards, comment card, letterheads, folder and stickers to label canvas’. On the revese of the notelets and letterheads it has a symmetrical peice of work that when folded creates an identical image.
Along with business cards, there are also postcards with work on the front and logo with contact information on the reverse so the full image can be seen to remind the audience of her work in more detail.
Chloe Wilkinson
Tags: Brief 7: Sophie’s Business Cards [Context], Brief 7: Sophie’s Business Cards, OUGD303
Brief 3: Sophie Curtis
Board 4/4
Chloe Wilkinson
Exhibition Promotion A large poster for the exhibition and magazine article has utilised the branding throughout to promote Sophie’s exhibition. Each using simplistic design to allow the differing images to be the focus. OUGD303 FMP
Tags: Brief 7: Sophie’s Business Cards [Context], Brief 7: Sophie’s Business Cards, OUGD303