Brief 1: Educational Typography Tour
OUGD303 FMP
Board 1/5
Brief
Concept
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
The logo for the tour is based around the corner of a gallery to communicate that the exhibition travels to multiple venues and shows both exhibitions and educational events throughout the country.
Chloe Wilkinson
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
OUGD303 FMP
Board 2/5
Brief
Logo Variations
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
Each venue has a differing coloured logo to allow for the audience to clearly identify with each of the different places. A swatch of each is used for the promotional posters and the timetables found within the flyers within the promotional packs and at the events
Chloe Wilkinson
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
Board 3/5
Chloe Wilkinson
Welcome Log in J
oin
Spea ke rs
Schedule
Tick ets
Venues
Ne wsfeed
Blog C
ontact
Readin g Londo n Li ve rpool Glasgo w Falmouth
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Tickets Pricing Single Tic ke t: £29 ex VAT (£358.80 incl VAT)
Despite warnings that the printed wo rd has no place in our image-obsessed wo rld, the opposite appears to be true . 575 ye ars after Gutenberg, the printed wo rd is mo re impor tant than ev er : whether on scr een or on paper , on a smar t phone or a giant elect ro nic billboa rd , w or ds a re still the prima ry component of communication and dissemination in the Age of Information .
14.4.13
David Carson 2.3.13
mo re +
Print Vs Digital - Debate mo re +
22.6.13 Calligraphy & Lettering Workshop with Andreas
Frohloff
Ken Garland mo re +
mo re +
Daniel Trattler The physiognomy of typefaces
25.6.13
Screen printing workshop
mo re + mo re +
Stefan Sagmeister
bu y
Events
The Educational Typograph y Tour brings together a host of speak ers – all leaders in typographic communication, and each pr ovidin g insights into the wa ys in which designers and typographers ar e negotiating a w orld of accelerating chang e. It ’s an ev ent that looks at the contempora ry typographic scen e. It’ s a gr eat oppo rt unity for an yo ne with an inte re st in how w e’ ve gone fr om Gutenberg to generati ve typograp hy ; fr om letterpr ess to malleable fonts. In other wo rd s, it ’s a confer ence for an yo ne who wants to know what comes next.
mo re + Type as form Andreas Koop The power of type Get in touch with »Glyphs« Daniel Trattler The physiognomy of typefaces Print vs Digital Andreas Frohloff Calligraphy & Lettering Workshop Type as image
mo re +
OUGD303 FMP
Gr oup Tick ets (3 or mo re ): £27 ex VAT (£334.80 incl VAT)
mo re +
Brief
Website
Smart phone access
Identity needed for fine artist and illustrator for Sophie, a third year student at Leeds College of Art. The requirements were to create a minimal, bright and quirky logo which would allow for continual updates of images as her practice develops.
The dynamic website allows for continuous updates on events going on around the country and for fast information. There is a count down till the tour begins to add suspense and excitement to the event. Also the option to log in and get personal information on the news feed regarding events you have expressed interest in.
The website is enabled for smart phone viewing and when the viewer logs into their account acts similarly to an app with a constant feed of information personal to them. The branding and logos continue with the branding guidelines and emphasises the brands identity.
Type as experiment
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
Board 4/5
Chloe Wilkinson
Student Card
Miss Grace Brady
Tour Admission 21st-23rd June 2013
includes all workshops and exhibitions
043 276374 2123
Miss Grace Brady
In association
Reading Museum Blagrave St, City Centre, Reading RG1 1QH 0118 937 3400
Student Card
Miss Grace Brady
Tour Admission 21st-23rd June 2013
includes all workshops and exhibitions
In association
Reading Museum Blagrave St, City Centre, Reading RG1 1QH 0118 937 3400
OUGD303 FMP
Brief
Wayfinding
Range
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
The wayfinding utilises the logo and uses a floor plan to visually show the different levels to each venue guiding the audience round the varying locations. The colours also differ depending on location to, again, reinforce the branding’s range.
The location specific colours will be combined with continuous designs for aspects from student member cards allowing for a discount, tour tickets and staff uniforms.
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Brief 1: Educational Typography Tour
OUGD303 FMP
Board 5/5
Brief
Welcome packs
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
On arrival each visitor will receive a welcome pack, branded with the location specific colours with relevant information regarding which venue they are attending. The design of these is created from the original logo, adding interest to the packs. On the pack holder itself is a compatable map to aid the audience round the venue.
Chloe Wilkinson
Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]