NAME
MODULE CODE
BLOG ADDRESS
BRIEF TITLE
CHLOË WILKINSON
OUGD301
C-WILKINSON1013.BLOGSPOT.COM
BODYBAGS
Brief A live collaborative brief with Ben Harwood to produce a brand and identity for a new company that want to make and distribute ‘BodyBags’ a waterproof onesie.
Target Audience The product will be initially aimed at festival go-ers aged 16-25. Therefore, the client wanted the product and branding to be up-to-date, fashionable and universal to a range of ages, genders and tastes.
Logo Logos combined helvetica bold and their indentifiable feature, the zip. Each logo will be used where appropriate however, the one with logotype would be preferable due to the full name being present.
Brand Colours The colours of the branding will come from the prints used on the BodyBags themselves and so we have kept the logo black and white to allow this application.
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The developmental work for this project can be found on a disc with submission material due to confidentiality. This is clearly labelled: BodyBags Development.
NAME
MODULE CODE
BLOG ADDRESS
BRIEF TITLE
CHLOË WILKINSON
OUGD301
C-WILKINSON1013.BLOGSPOT.COM
BODYBAGS
Patterns We designed four prints for the use on the BodyBags, they were very clear on what they wanted.
Men’s Camoflage C: 51.373 M: 34.51 Y: 60 K: 8.235
Women’s Camoflage C: 0.787 M: 22.35 Y: 81.96 K: 0
Men’s Polkadot White
C: 30.19 M: 64.70 Y: 60.39 K: 11.76
C:17.64 M: 24.31 Y: 45.49 K: 0
C: 20.39 M: 19.60 Y: 36.47 K: 0
C: 48.62 M: 23.92 Y: 48.62 K: 1.176 C: 1.569 M: 9.412 Y: 19.60 K: 0
C:100 M: 98.02 Y: 29.58 K: 37.09
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Men’s Camoflage C: 8.627 M: 13.72 Y: 41.56 K: 0 C: 43.52 M: 56.07 Y: 97.64 K: 31.76 C: 74.90 M: 67.84 Y: 67.05 K: 90.19
The developmental work for this project can be found on a disc with submission material due to confidentiality. This is clearly labelled: BodyBags Development.
NAME
MODULE CODE
BLOG ADDRESS
BRIEF TITLE
CHLOĂ‹ WILKINSON
OUGD301
C-WILKINSON1013.BLOGSPOT.COM
BODYBAGS
Packaging Printed collateral was needed for promotion. For the packaging the concept was to play on the brand name BodyBags thus producing an evidence bag to contain the BodyBag.
Statioanry Business cards, invoice, letterhead and swingtag.
Launch Invitation to the launch of BodyBags, lazercut logo with information on the reverse. This event would include discounted sales and live music to reinforce the target audience.
3/4
The developmental work for this project can be found on a disc with submission material due to confidentiality. This is clearly labelled: BodyBags Development.
NAME
MODULE CODE
BLOG ADDRESS
BRIEF TITLE
CHLOË WILKINSON
OUGD301
C-WILKINSON1013.BLOGSPOT.COM
BODYBAGS
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Photography The photograph on these pages will be replaced by images taken by the company and so will also add to the interest and tone of voice to the website.
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Blog Their website will also have a live feed to their blog to keep in up to date with the companies activities, promotions and news.
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100% Polyester - Soft Light Weight fabric in 250gsm quality. Male model's height: 188 cm/6'2” - Model is wearing: Size Large.
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Website This would be their main point of sale so it needed to be easily navigated, here shown are the home page, sales pages and information about the company.
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Mens Original BodyBag -
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What’s Next? We are going to continue to work on this and hopefully help produce further promotional material and wayfinding for the BodyBags launch.
The developmental work for this project can be found on a disc with submission material due to confidentiality. This is clearly labelled: BodyBags Development.