INSIGHT by Carl F. Bucherer N°10 EN by Carl F. Bucherer

No10

BY CARL F. BUCHERER

SwiSS deSign identity aS a Signature

EDITORIAL

DEAR READERS, Without a doubt, choosing the right watch for a specific occasion is a question of style, and there is no question that Swiss watches have a defining influence on style. In our latest issue of INSIGHT by Carl F. Bucherer, we show you how Swiss design and style are conquering the world, taking you on a journey to architectural highlights and works of art all around the globe that have a stronger Swiss influence than might be immediately apparent. To complement their stylishly assured appearances, the two Friends of the Brand Puja Gupta and Lisa Haydon choose the feminine timepieces created by Carl F. Bucherer. The newest highlight is the multifaceted Pathos collection, whose design is reminiscent of many a filigree architectural masterpiece. Our report describes how Pathos came to be and how it acquired its exceptional form. We also offer an insight into the long history of ladies’ watches created by our company. As befits the cold season, our Friends of the Brand from the world of winter sports talk with us. They describe their fascination with skiing, their dreams, and their triumphs, and how important style is both on and off the slopes. Whether in architecture, design, or art, style plays a defining role—and design made in Switzerland does so most notably. I hope you find this an interesting read! Sincerely,

Sascha Moeri

CEO, Carl F. Bucherer

INSIGHT BY CARL F. BUCHERER Nº10 – 3

Swiss design identity as a signature

// Art and design in India

// International art agenda

CONTENT EDITORIAL // Sascha Moeri, CEO Carl F. Bucherer

INSIGHT FEATURE STORY // Swiss design identity as a signature INSIGHT INTERNATIONAL // Art and design in India ART AND DESIGN // International art agenda

6 10 24

MANUFACTORY // Making of: how does a new watch collection come to be? NEW PRODUCTS // The Pathos collection — uniquely feminine HISTORY & TRADITION // Dedicated to the ladies

15 18 20

VISITING // Davos – a perfect day COOPERATION // zai – boards that mean the world FRIEND OF THE BRAND // Wendy Holdener—going her own way FRIEND OF THE BRAND // Franco Cavegn—change and passion

30 34 36 37

MARKET NEWS USA // The dreamfactory in Florida MARKET NEWS CHINA // Exclusive event in Beijing MARKET NEWS SWITZERLAND // The GaultMillau Award Switzerland MARKET NEWS HONGKONG // Jerry Tsang STANDPUNKT // The classic men’s watch—does it still exist?

38 39 40 41 44

ADRESSES 45

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// Making of: Pathos

// The Pathos collection

// Dedicated to the ladies

Insight by Carl F. Bucherer Issue 10 | October 2014 Published by Bucherer AG Carl F. Bucherer Langensandstrasse 27 CH-6002 Luzern Tel. +41 41 369 70 70 Fax +41 41 369 70 72 insight@carl-f-bucherer.com www.carl-f-bucherer.com

// Davos

// zai

// Wendy Holdener

// Franco Cavegn

Project management and editorial team Bucherer AG, Luzern Convensis Group, Stuttgart Art Direction Kerstin Vorwalter, Ulm Consultancy Lilya Turki, Lausanne

Insight by Carl F. Bucherer NÂş10 â&#x20AC;&#x201C; 5

Fotos: Shutterstock.com (1),

Impressum

INSIGHT FEATURE STORY

SWISS DESIGN IDENTITY AS A SIGNATURE Swiss design is a worldwide synonym of quality, and as for every example of good design the appeal is significant, but difficult to detect. Discover Swiss design products that you will find everywhere and that you may not recognize as Swiss in origin.

We use them on a daily basis, we peel our food with them, we read them, we drink out of them, we sit on them. We are surrounded by Swiss design objects without realizing it. Today, Swiss design has impacted the world. Take a closer look at some of these impressive examples. The exhibition “Familiar Unknown” (“Unbekannt-Vertraut”) held at the Museum für Gestaltung in Zurich in 1987 showcased for the first time a series of technical objects made in Switzerland since 1920, whose authors were largely unknown or misknown. Yet the quality of those products was self-evident as they improved the life of their users: Fixpencil pencil, Elna sewing machine, Sigg aluminum water bottle, Rex peeler, just to name a few. Swiss design is rooted in a tradition of precision mechanics, consistent implementation of projects, functionalism without decoration, and effective vocational education at the schools of arts and crafts. Swiss army knives are a typical example of Swiss design known worldwide. The official knife of the Swiss army is manufactured by Wenger, founded in 1893 in Courtetelle, near Delémont, and by Victorinox, founded in Ibach (Schwyz) in 1884. The blade and tools are stored inside the handle through a hinges mechanism, making this knife the symbol of products suitable for the extreme 6 – INSIGHT BY CARL F. BUCHERER Nº10

by Davide Fornari

Swiss army knife

Rex peeler from Zena

Sigg water bottle

conditions of military life: essential, precise, light, and multi-functional. The brand is nearly identical to the coat of arms of Switzerland, and these knives have traveled everywhere: they are present in the kits of NASA astronauts, have accompanied climbers on Mount Everest, and are part of the permanent collection at the Museum of

Modern Art in New York. The shape and aspect of Swiss army knives and cutlery are design icons, yet they can be changed, adapted, and interpreted. Tomo knife is a model designed by Kazuma Yamaguchi in 2011: it adds to Swiss perfection the minimalistic simplicity of Japanese design with a softer approach.

The launch in 2012 of the operative system iOS 6 for Apple iPhone and iPad was accompanied by a new design of the application Clock: an interface very familiar to the passengers of Swiss trains. The similarity was so evident that representatives of the Swiss federal railway were glad to acknowledge that Apple was employing the look of SBB clocks without authorization. The black rectangular hands for hours and minutes, and the red thinner hand with a dot on the tip for seconds are a protected trademark. Apple reportedly agreed to pay a lump sum of $ 21 millions to mount on each iPhone sold in the world a Swiss clock designed in 1944 by Hans Hilfiker for SBB stations.

SSB clock

But the most diffused and unreported symbol of Swiss design is the typeface Helvetica, designed by Max Miedinger with the supervision of Eduard Hoffmann for Haas type foundry in Münchenstein in 1957. Originally named Neue Haas Grotesk, it was marketed as Helvetica in 1960 in order to make it suitable for an international market and to ideally connect it to a tradition of Swiss Style, which made famous a group of Swiss German graphic designers in the 1950’s. A sans-serif font as ever-present as the air itself, this typeface is a symbol of modernity and simplicity. Helvetica is the standard typeface of choice for a variety of brands (Nestlé, 3M, Lufthansa, Microsoft) and visual communication systems (New York underground, Apple interfaces). It is by far the most ubiquitous Swiss artifact, due to its neutral perception and identification with “corporate” communication. For its fiftieth anniversary in 2007 it was celebrated with a book (Helvetica: homage to a typeface, Lars Müller Publisher), a documentary (Gary Hustwit, Helvetica, Plexifilm), and an exhibition at the Museum of Modern Art in New York (50 Years of Helvetica curated by Christian Larsen). What is remarkable about Swiss design is in fact this worldwide diffusion; the market of Swiss design was hardly limited to Federal boundaries, yet it has reached a global audience since the post war period. The fame of Swiss designers who worked temporarily or permanently abroad, founding design agencies or collaborating with foreign clients and companies, contributed to the reputation of Swiss design abroad. This Swiss diaspora, due to educational, cultural, and economical reasons, has fostered a capillary diffusion of Swiss design all over the world in forms of architecture or design products.

Helvetica: Homage to a Typeface, Lars Müller Publishers, 2005

Helvetica as the official typeface of the MoMA, New York

INSIGHT BY CARL F. BUCHERER Nº10 – 7

INSIGHT FEATURE STORY Le Corbusier, Palace of Assembly, Chandigarh

Charles-Édouard Jeanneret-Gris, known as Le Corbusier, was born in La Chaux-deFonds in 1887 and started traveling at the age of 19, eventually settling in Paris and opened a studio with his cousin Pierre Jeanneret in 1922. Le Corbusier, who became also a French citizen in 1930, designed and built architectural structures all over the world: in Moscow (Tsentrosoyuz, 1933), in La Plata (Curutchet house, 1953), in Tokyo (National Museum of Western Art, 1959), as well as in Europe. The impressive series of public buildings for Chandigarh, the capital of the Indian state of Punjab, allowed Le Corbusier to apply for the first time on a large scale the architectural principles of the Radiant City (high-rise buildings, free circulation, and large green spaces). The works by Le Corbusier are part of the Swiss tradition of precisely implemented and functional design, specifically the Modulor grid utilized in most of his 8 – INSIGHT BY CARL F. BUCHERER Nº10

Mario Botta, Alias, Seconda design chairs

projects—a standardized scale of measurement based on a six feet tall man, which he developed in the 1940’s. The iconic furniture designed by Le Corbusier between 1928 and 1930 was conceived as extensions of human

limbs. Made of a cage of tubular steel that holds the cushions together, they became cult pieces of modern design, and they are still produced by the Italian company Cassina today.

Mario Botta, Petra winery, Suvereto

Mario Botta, Valser, La Bottiglia

The Swiss architect Mario Botta, who collaborated with Le Corbusier for the unbuilt project of the hospital of Venice in 1964, has designed a large number of buildings all over the world as well as iconic

Swiss product design, graphic design, and architecture have produced useful, essential, and neat projects, artifacts, and buildings. They have contributed over the years to the diffusion of a positive and less stereotyped image of Switzerland. Besides mechanical and timely precision, Swiss design has diffused all over the world.

Davide Fornari –––

Davide Fornari, after studying architecture at IUAV in Venice and ETSA in Barcelona, earned a Ph.D. in Design sciences from the School of Doctorate Studies, University Iuav of Venice. He is a tenured teacher researcher at the Laboratory of visual culture, SUPSI University of Applied Sciences and Arts of Southern Switzerland. He coordinates the Master of Advanced Studies in Interaction Design and teaches History of Graphic Design and Typography at the BA in Visual Communication program. He has contributed texts and designs to exhibitions in Venice, Barcelona, Genua, Locarno, Geneva, and Milan. He has published essays for Sellerio, Einaudi, et al., Treccani, and contributed to the magazines “Domus”, “Alias”, and “Ottago¬no”. He is a member of the permanent observatory of ADI (Industrial Design Association) and of the editorial board of the magazine “Progetto Grafico”. He is a member of the program Studio Roma at the Swiss Institute in Rome for the academic year 2014-2015.

INSIGHT BY CARL F. BUCHERER Nº10 – 9

Fotos: GettyImages.com (2), Erika Cross / Shutterstock.com (1), Enrico Cano (1)

design products, mostly for Italian brands: lamps for Artemide (Shogun, 1985; Melanos, 1986; Fidia, 1987), chairs for Alias (Prima, 1982; Seconda, 1982; Quarta, 1984). His buildings and product designs are strongly geometric, based on elemental shapes. The plastic bottle for Valser water, a cylindrical tower covered by a texture of bricks, was designed by Botta in 2000 and goes back to the roots of Swiss design; objects are designed to be “anonymous,” lacking stylistic signatures that would make them too personal, yet they are functional, solid, precise in their implementation, and they “speak” to an international audience of users.

INSIGHT INTERNATIONAL

ART AND DESIGN: INDIAN AESTHETICS, CULTURAL HISTORY AND COMMUNITY While contemporary design aesthetics speak in local as well as global languages, Indian design in particular straddles both of these forms of language with a unique language of its own. With the evolution of globalization and now in the midst of late capitalism, Indian design is one of the more accessible aspects of Indian culture that offers a nuanced understanding and mix of aesthetics, cultural history and community. by Renuka Sawhney

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The aesthetics, philosophies, and theories of contemporary western design can be traced to modernism, in India the philosophic basis of design has more to do with the community to which it owes its beginnings than anything else. With the fracture of community life, the focus has shifted from the community to the global and as such design uses the global aesthetic languages to speak of a unique contemporary India, where the underlying historical depth goes deeper than a discussion of aesthetics, utility and process, but remains sufficiently accessible on the surface to affect fashion and aesthetics.

Lotus-Tempel in Delhi

Indian tastes in fashion, art and design have always been innovative and varied, but over the last 25 years, the taste for luxury goods in fashion and design have become sophisticated. With the advent of a global Indian, influences not only come from outside but travel around the globe with their fashionable owners. Historically, Indian Design is closer to fashion in the sense that it has more to do with aesthetics than it does with addressing the utilitarian aspects of design. For a considerable part of the country’s history, craft-based design was the norm, and the support and funding of craft guilds ensured the preservation of local cultural techniques around the country. At the beginning of independence and through the 60’s and 70’s, large scale manufacturing extended to industrial goods. It is only in the last 20-25 years that industrial design has taken on scale. However, Indian design in the contemporary global sense of the word is

only one of the few areas in India to reconcile the complexity and contradiction between traditions, contemporary culture, utility, craft and aesthetics. In contrast, where craft based, local techniques are expensive and bespeak an economic need to return to the basics in the rest of the world—regard the handmade and locally sourced materials and crafts sold from Brooklyn to Seattle to San Francisco—in India it is the norm.

In contrast, while design is economically accessible to the middle class, contemporary art is an entirely different beast. The complexities of India are not so easily reconciled in art, even though it too speaks in a global language using abstraction, video, photography and minimalism, the content of contemporary Indian art continues to be critical and confrontational.Nonetheless, following the meteoric growth of the art market over the last decade and the consequent slump, Indian art lacks teeth and its sensibilities have been blunted. Rather than moving towards an understanding of the ability of design to clarify sharply and aesthetically the center of an idea, just as images and drawings are meant to do, contemporary Indian art has become more design than design, more adept at adopting the surface aesthetic of design than understanding the complexity and history underneath, and as such contemporary art, while collectable, nullifies itself. INSIGHT BY CARL F. BUCHERER Nº10 – 11

INSIGHT INTERNATIONAL This trend has not gone unnoticed, however, and the focus has shifted to acquisitions of objects of historical significance, such as antiquities and their design related offshoots. From large items, such as furniture, to watches, a certain Indian aesthetic laden with history and elegance take precedence. In furniture, old mixes with the new and brings about a space of indulgence and historical sense. Newly minted auction houses such as Pundole’s and established firms such as Saffronart have already started the movement towards preservation. Their blockbuster sales of antiques offer a spectacular mixture of art nouveau, kitsch, and cultural gems. However, to truly see the evolution in Indian aesthetics one needs to look no further than fashion; high as well as street fashion- from couture to street fashion clothing and accessories. Indian Fashion serves as a barometer and a reflection of the aspirations and identity of Indian society. In the past, Indian Fashion has often maintained a fixed identity. With the evolution of the economy, and the open access to global markets the

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concurrent evolution of fashion and design has kept pace. Puja Gupta, former Miss Universe 2007, model and actress and current brand ambassador of Carl F. Bucherer says, “In my opinion, the Indian aesthetic has evolved from a largely traditional sense of beauty that celebrated the history of India to one that is more comfortable embracing and incorporating more modern and global influences. Our choices today are educated and inspired by eclectic and international fashion. For example, traditional Indian wear now incorporates cuts, materials, embroideries and designs from all parts of the world. Importantly, we have embraced this leap forward in aesthetic as a society, and it is acceptable to wear the new avatars of the Indian dress in deeply traditional settings. It wouldn’t be a large stretch to say that the movie industry in India plays a large role in influencing fashion and style. To this extent, our current generation of actors and actresses play an important role in guiding their larger audiences about world fashion. Therefore, I aspire to make the right choices that maintain a balance of being respectful of

Puja Gupta –––

The model, actress, and “Friend of the Brand” of Carl F. Bucherer Puja Gupta received her breakthrough in 2007, when she won the title of Miss Universe India. She made her acting debut in the film “F.A.L.T.U.”. Since then, the model has quickly developed a successful career as an actress and has won roles in several other films. Besides spending time in the spotlight Puja is a strong supporter of the animal rights organisation PETA, campaigning for vegetarianism, and she also plays an active role in promoting AIDS awareness.

This balancing act, while precarious and subject to a variety of dissenting and public opinions, nonetheless signifies a certain confidence in the individuality of identity. This is where fashion is embedded with artistic vision, and where artistic vision – that exalted utopian view of the world mixes with the grit required to change it. Gupta embodies that self-determination in her charity work, she says, “I think as a tastemaker, I believe I have the responsibility to be a global citizen and inspire and influence my audience with a world view. To this extent, I humbly believe that I do have to take serious care to be educated about my lifestyle, my choices and the virtues by which I stand. The most serious commitment, I believe, of a global citizen is that she needs to be cognizant of her sphere

Photos: GettyImages.com (1), Suronin / Shutterstock.com (1), Shutterstock.com (6)

Indian tradition and embracing modern design. I can only hope as my sense of style continues to evolve, I can inspire others in a positive way.’”

of influence, and use her influence in a positive and impactful way. At the heart of it, I think it’s most important for me, as a global citizen, to think about how I can create a lasting positive impact. For me this means helping the less fortunate and embracing the joy of giving”. In dealing with the exigencies of living and working in India, as a contemporary woman, she has this to add: “The role of a woman in India is evolving.” Indian Fashion and Design have also become technologically adept. Not only is street fashion quirky, playful and largely INSIGHT BY CARL F. BUCHERER Nº10 – 13

INSIGHT INTERNATIONAL Lisa Haydon –––

Lisa Haydon, supermodel, actress, designer, and “Friend of the Brand” of Carl F. Bucherer, harboured the desire to be a model and actress from an early age. Her dream became reality when she was 21. She has graced the catwalks of many famous brands at fashion shows and international events. Her breakthrough as an actress came when she won her first role in the film “Aisha”, a story based on Jane Austen’s novel “Emma”. The film was very successful and Lisa Haydon also made a name for herself as an actress.

constructed out of separates, but identity, previously fixed into performing roles for many women, is itself becoming fragmented and dispersed. However, traditional craft based work remains as an insertion and in some ways as an intervention of the artistic labor at work, claiming its place in postmodern India. Lisa Haydon, model, writer and brand ambassador for Carl F. Bucherer, says, “There will always be a craft based industry here. Even though we love to experiment with styles and trends, there are still fundamentals and cultural elements that will always be in demand... Again, for example, embroidery etc... When it comes to craftsmen there is a demand for even more skilled labor”. Into this mix of tastes from modernist and minimalist to quirky and skill based, a return to a classical aesthetic lives alongside a desire 14 – INSIGHT BY CARL F. BUCHERER Nº10

to culturally integrate modern, and postmodern realities of India. Often an internally contradictory country with a gregarious culture and powerful history, India stands at the praxis of where homogeneity and individuality meet community and the global. With the power of a growing pocketbook and a younger demographic hungry to see homegrown aspirations take form, Indian tastes cannot be decisively pinned down. Yet, there is an equally growing desire to conserve and complement historical traditions rooted in community and the consequent desire to communicate these in a decidedly unique language, which finds an outlet in design, art and fashion.

Renuka Sawhney –––

Renuka Sawhney is the editor of Hive (www.hivevoices. org) a platform for the publication of artists’ voices. She is also Development Director for world renowned choreographer and visual artist, Jonah Bokaer. She writes on contemporary art for various publications. Her interests are varied, from Soviet Film, the political philosophy of Hannah Arendt, to art from the Middle East and North Africa. She can be reached at hive.voices@gmail.com.

manufactory

Making of: How does a new watch collection come to be? The mission: To create something new. The brief: A round ladies’ watch in an innovative new design. Carl F. Bucherer, the Swiss brand with a long tradition, opens its workshop doors to Insight and shows how a watch is created.

This can be a particularly daunting challenge in the watchmaking industry. If one sets out to design a new collection, simply being different from others will not suffice. The collection must also have strong features of its own that give it an unmistakable character. The designers and developers at Carl F. Bucherer have set to work on the idea of

creating a round ladies’ wristwatch with unusual decorative features. They are focusing on the design of the case, which is to be filigree and striking. Kurt Allemann, Vice President Product, gathers ideas, regularly talks them over with experts, and takes feedback on various details.

Insight by Carl F. Bucherer Nº10 – 15

manufactory

This is his way of examining the feasibility of the ideas. The model is to combine the most precious materials, such as rose gold and diamonds. At the same time, the watch must radiate femininity and be comfortable to wear. Ergo, the case must be made lighter. This practical need has spawned the idea of creating a filigree open case to carry the movement. Draftsmen prepare the first design drawings by hand. This involves

experimenting and trying out various alternatives. What would look good? How should it be proportioned? The notes and sketches fill an entire file folder by the time they are complete. The sketches are then drawn up on the computer. These renderings already depict the color scheme and the materials. They provide a 3-D version of the model that allows its visual perfection to be scrutinized from every angle.

However, what looks good on the screen must also pass muster from a tactile standpoint. The next step is to create the first prototypes, and at this point both tactile and visual senses come into play. What does the watch feel like when worn? Does if fit snugly around the wrist, or is there something that may prove to be an irritant? Are there any details that reduce wearing comfort? Only when an optimum result is achieved at this

3-D-Rendering 16 â&#x20AC;&#x201C; Insight by Carl F. Bucherer NÂş10

stage are the design plans for the final collection drawn up. Once the case design has been finalized, the team devotes its attention to the details. The dial, hands, and crown are to take up the special features of the case design. The watch then goes into production. Cases are made, dials are decorated, hands are put into place, and the movement is integrated. Finally, quality checks are conducted. A final decision is made in favor of a basic collection in various materials, with and without diamonds. Setting gems takes a steady hand, as every stone must be carefully and precisely positioned within the filigree network. The pavé work on the bracelet requires a particularly high level of craftsmanship. This expertise has been ingrained at Carl F. Bucherer for generations and is what enables this manufacturer to produce such exclusive pieces. A fitting name must also be found for the new collection, one that is not only agreeable to the ear but also fits in well with the collection lines already in existence. The new round ladies’ watch collection bears the name Pathos, which stands for grandeur and passion. The process of creating a watch normally takes several years. Once the initial idea is conceived, five years may go by before the finished product is launched on the market. The Pathos collection, however, was realized much more quickly. An exceptionally high-quality collection emerged from the initial idea within two years. This was possible primarily owing to the high level of expertise at Carl F. Bucherer and the coherent idea behind this unique collection. The Pathos collection offers an abundance of variety, and exciting new models will continue to be developed at Carl F. Bucherer in the future.

Insight by Carl F. Bucherer Nº10 – 17

NEW PRODUCTS

THE PATHOS COLLECTION —UNIQUELY FEMININE Unusual shapes, new visual stimuli, and an aesthetic never seen before. Design is much more than mere surfaces. Design is an expression of individuality—the visualization of character. The design of a product manifests in expressive harmony the ideas and values that led to its creation.

Pathos Diva Joaillerie

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For the Lucerne-based Carl F. Bucherer, a brand with a long tradition, visual virtuosity is one of the most important factors in its brand identity. Every timepiece has a character all its own, one that reflects the personality of its wearer. This high standard is evident also in the most recent women’s collection, Pathos, which combines unique design and precious materials. The new line delights the viewer with a completely new concept. One design feature, in particular, lends the timepiece an unmistakable character: the aureole. This filigree halo, elegantly embedded in the case, breaks the light into a brilliant display of a thousand hues and makes the wearer’s wrist gleam. One of the most enchanting elements of the design is the aureole, which presents an opportunity for endless variation in design and materials. Whether in a curved flame shape or a fascinating lattice structure, or fashioned out of stainless steel or 18-carat rose gold, every variety of the unusual halo possesses its own distinctive charm. The timepiece thus becomes the ideal expression

of feminine individuality without losing its unmistakable charisma. With a passion for unusual details, Carl F. Bucherer has created a graceful ladies’ watch defined by a special design vocabulary. Decorated with gentle flame-like ornaments, the white dial made of Nerolit reflects the light in a display of great aesthetic variety. A harmonious effect is created by the fine indices and Roman numerals made of rose gold, which underscore the refined character of the ladies’ watch. Studded with precious diamonds that ornament the case in a curved line, Pathos becomes the expression of feminine grace. Even the crown fits in perfectly with the visual concept that makes the timepiece so exceptional. It, too, is covered by a lattice structure and gives the watch’s design an elegant finishing touch. The breathtaking culmination of the Pathos collection is the majestic Pathos Haute Joaillerie. An aesthetic masterpiece, this timepiece demonstrates the expertise of Carl F. Bucherer in combining first-class

watchmaking craftsmanship and the high art of jewelry making. Set in a case made of pure white gold, innumerable diamonds bring this magnificent ladies’ watch to radiant life. The baguette and diamond cut precious stones are painstakingly and individually embedded by hand, making the dial shimmer in the shape of a feminine hourglass. The aureole, studded with luxurious diamonds, attracts universal attention. Completing the exclusive timepiece is a bracelet that, like the dial and case, is gracefully ornamented with diamonds. With its aesthetic perfection, the Pathos collection marks a new peak in a long tradition of extraordinary, standard-setting ladies’ watches by Carl F. Bucherer. The individual masterpieces created by Carl F. Bucherer have always opened up new horizons in design and innovation. The Pathos collection continues the tradition of revealing, through trailblazing design, previously undiscovered possibilities—as an expression of multifaceted femininity and character.

Pathos Diva

Pathos Queen

Pathos Diva Haute Joaillerie

INSIGHT BY CARL F. BUCHERER Nº10 – 19

HISTORY & TRADITION

DEDICATED TO THE LADIES A Swiss history of the feminine timepiece: For nearly 100 years the Swiss manufacturer Carl F. Bucherer has been designing and making ladies’ watches whose unique appearance dazzles the eye. Created to captivate, the ladies’ watches that line the chronology of Carl F. Bucherer are unique pieces of jewelry that are always ahead of their time. In 1919 Carl Friedrich Bucherer and his two sons launched their first ladies’ watch collection, which was designed entirely in the art deco style. This was a revolutionary step, as scarcely anyone at that time recognized the innovative potential of the wristwatch. The decorative timepieces quickly won a place on ladies’ wrists.

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GLITTERING TIMES Dazzling watches, usually made of fine materials such as platinum and diamonds and featuring a filigree design, characterized the following decades as well. In the 1930’s watches with unusual shapes enjoyed increasing popularity. The brooch watch in the form of a horse-drawn carriage is made of silver and studded with marcasite. Hidden behind the carriage door is the watch, which has been mounted with the 12 at the bottom to make the watch easier to read. Also

legendary are the delicate ladies’ watches with leather straps. The cases, which are often narrow, are made of platinum, and the dials are usually ornamented in a manner typical of the times. In the 1950’s and 1960’s the precious metal gold dominated the Lucerne-based brand. The straps became bigger and transformed the timepiece as a whole into a piece of jewelry. Many dials were skillfully hidden behind richly ornamented lids that lend the watches an unusual charm. Created from precious materials and decorated with filigree elements, the end

result is a magnificent accessory. Around the middle of the century, an abundance of variations in the shape of the case emerged. Whether round, square, rectangular, or oval, the designer’s fancy was given free reign. This is a trend that would continue to assert itself in the decades to follow.

SHIMMERING GEMS Truly precious pieces made of white or yellow gold were created in the ensuing period. Some timepieces were ornamented with new, unusual dial shapes that make the watches look like jewelry at first glance. It is only on the second glance that the observer becomes aware of the dial. The Swiss company also created delicate timepieces that gracefully hug the wrist and skillfully underscore the radiant beauty of the wearer. Another piece wholly dedicated to beauty is the lipstick watch. On the underside of the marcasite lipstick tube, well protected under an elegantly designed lid, a timepiece is hidden. By the 1970’s the Swiss watchmaker already had a knack for unusual combinations of exclusivity and functionality.

AN ILLUSTRIOUS FUTURE Ladies’ watches have always been important to Carl F. Bucherer, perhaps as a reflection of the art and skill of watchmaking and jewelry making so deeply rooted in the company. On the other hand, Carl F. Bucherer continues to create fresh and distinctive timepieces that delight the world.

This is a challenge that Carl F. Bucherer takes on with enthusiasm. The concept underlying each of these elegant watches is always thought out in every detail. The Alacria line, for example, embodies femininity with its curved edges, while the Pathos collection captures the charming radiance of the wearer. The watches also underscore the wearer’s strength of character and are a tribute to women who were ahead of their time. Wilhelmina Bucherer-Heeb, the wife of Carl Eduard Bucherer—the founder’s son—died tragically in a ship accident at a young age. A dedicated businesswoman, she was a constant source of support to her husband and contributed decisively to the success of the business. In 2005, to preserve the memory of this strong woman, Carl F. Bucherer created a series of ladies’ watches, limited to 70 pieces, featuring a modern interpretation of the art deco style. The stories behind these fascinating people have inspired the watches of Carl F. Bucherer, capturing their spirit in a unique way. Now and in the future, these watches will remain true to their promise to tell more than just the time. INSIGHT BY CARL F. BUCHERER Nº10 – 21

ART AND DESIGN

INTERNATIONAL ART AGENDA Art is alive—and needs to be experienced. INSIGHT by Carl F. Bucherer has prepared for you a summary of events, exhibitions, and museums devoted to art, design, and architecture. by Lilya Turki

SWITZERLAND –––

Church Santa Maria degli Angeli, Monte Tamaro

October 26 to November 23, 2014 Les plus beaux livres suisses 2014, St. Gallen

Mario Botta is the architect of this house of God. Built in the mountains, it is a place of tranquility and inspiration.

A highlight for all bibliophiles. This exhibition displays masterpieces of the bookmaker’s art.

Church of San Giovanni Battista, Mogno

June 18 to 21, 2015 Art Basel, Basel “The most important art fair in the world? For me it is without question Art Basel. It attracts an international crowd every year—and the artworks are sensational!” Recommended by Urs von Arx, Bucherer Boutique Basel. © Daniela & Tonatiuh

This modern Roman Catholic church was designed by Mario Botta and is a harmonious interplay of natural and spiritual themes. Using marble and gneiss along with various dramatic formal elements, the Lugano architect has created a breathtaking building. © Pino Musi

FRANCE –––

November 13 to 16, 2014 Paris Photo, Paris Paris Photo is the most important fair for photographic artists from all over the world. It attracts thousands of visitors to the Grand Palais every year. © JÈrÈmie Bouillon/Paris Photo

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March 26 to 29, 2015 Art Paris Art Fair, Paris

Tenerife Espacio de Las Artes, Santa Cruz de Tenerife

Numerous galleries from more than 20 countries will be exhibiting in the Grand Palais in Paris. The focus will be on contemporary art, photography, and design.

The art and cultural center comprises exhibition halls, a cinema, lecture halls, and a library in a complex measuring nearly 21,000 square meters. Designed by the Swiss architectural firm Herzog & de Meuron, the building combines a heterogeneity of styles ranging from Canary Islands manor house to modern concrete surfaces.

Unité d’habitation, Marseille As far back as the 1920’s, Le Corbusier conceived the idea of creating living space for the multitudes through standardized mass production. The first housing unit based on this principle was built in 1947 in Marseille.

SPAIN –––

February 25 to March 1, 2015 ARCOmadrid, International Contemporary Art Fair, Madrid The artistic focus in 2015 is on Columbia. Various events and functions will be taking place all across the city. © Pablo Mesegar

Design Miami presents furniture, lighting, and artworks. A gathering place not only for designers and gallery owners, but also for architects and all those who love exceptional design. © Design Miami

December 6 to 9, 2014 B. ART GENT, Gent The focus of this fair is Belgian art since the year 1900. The exhibitions range in content from visual to applied arts.

April 25 to 27, 2015 Art Brussels, Brussels This fair presents a mix of established and young, up-and-coming galleries.

January 21 to 25, 2015 London Art Fair, London The London Art Fair is the largest fair in Great Britain for contemporary art. © James Champion

December 3 to 7, 2014 Design Miami, Miami

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The Museum of Modern Art is located in central Bilbao on the banks of the Nervión. Architect Frank O. Gehry designed the building in the deconstructivist style. Today the museum is one of the Basque city’s best known tourist attractions.

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BELGIUM

GREAT BRITAIN

Guggenheim Museum, Bilbao

USA

December 2 to 7, 2014 Art Miami, Miami “This fair is known throughout the world for its extraordinary and unusual works of art and their stylish presentation. More than 125 galleries place objects of contemporary art on display and inspire numerous visitors year after year.” Recommended by Scott King, King Jewelers, Miami. © Art Miami

March 5 to 8, 2015 The Armory Show, New York Every year this fair displays important artworks from the 20th and 21st centuries, and exciting events take place in New York throughout the week. © www.thearmoryshow.com

ART AND DESIGN March 5 to 8, 2015 PULSE New York, Contemporary Art Fair, New York PULSE took place for the first time in 2005 and has grown continually ever since. A broad program of events awaits the visitor in addition to curated exhibitions. © Nicki Sebastian (nickisebastian.com)

New Museum of Contemporary Art, New York

The Metropolitan Cathedral, Brasília

“This museum is the most prestigious in the world for contemporary art. It has been located on Bowery Street since 2007. The seven-story building was designed by the Japanese architectural firm SANAA. It is itself a gigantic work of art.” Recommended by Solly Rafael, Daniele Trissi Jewelers, New York.

Planned and built by Oscar Niemeyer, the cathedral was erected in conjunction with the building of the newly founded city of Brasília. The round building is made of glass and concrete. Half of the cathedral is underground.

CHINA BRAZIL –––

April 09 to 12, 2015 Sp-Arte, São Paulo Selected artworks from Brazil will be introduced along with other works from the international scene. © Leonardo Finotti

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November 13 to 16, 2014 Shanghai Art Fair, Shanghai “The Shanghai Art Fair is conceived as a bridge between the art of Shanghai, art worldwide, the public, and even art itself. This prestigious fair is taking place for the 18th time.” Recommended by Niu Lei, Carl F. Bucherer Boutique Beijing.

Jinhua Architecture Park, Jinhua Seventeen pavilions designed by international artists are scattered across the park. The project has been running since 2002 under the direction of Ai Weiwei.

Modern Art Museum of Fort Worth, Fort Worth “The building housing the art museum was designed by Japanese architect Tadao Andō. More than 2,600 works by post-war artists can be admired in five long pavilions. Particularly beautiful are the ponds in front of the pavilions, which create the impression that the building is floating.” Recommended by Dan and Anna Broadfoot, Timeless Luxury Jewelers, Frisco. © T photography / Shutterstock.com

26 – INSIGHT BY CARL F. BUCHERER Nº10

National Congress, Brasília The flat base structure with two central slab towers was designed by Oscar Niemeyer. The bowl-shaped structures that flank the towers house the Senate and the Chamber of Deputies. The National Congress has been a World Heritage Site since 1987. © gary yim / Shutterstock.com

March 15 to 17, 2015 Art Basel Hong Kong, Hong Kong “The importance of Asian artists becomes especially clear at Art Basel Hong Kong. More than 50 percent of the exhibitors are from Asia, and the show offers visitors a glimpse of the international art scene.” Recommended by Daphne Wai, Carl F. Bucherer Boutique Hong Kong. © Art Basel

TAIWAN

SINGAPORE

October 31 to November 3, 2014 Art Taipei, Taiwan

January 22 to 25, 2015 Art Stage Singapore, Singapore

Those who love Chinese art in particular and Asian art in general will get their money’s worth at this fair.

Art Stage Singapore is an important platform for art collectors, artists, and gallery owners who love the art of Southeast Asia, China, India, the Arab world, Australia, and New Zealand.

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JAPAN

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Chandigarh This planned city in India was built according to plans by Le Corbusier. The city is divided into different sectors for living, working, and selling goods. The unusually designed residential buildings give the city its unique atmosphere.

ABU DHABI –––

November 5 to 8, 2014 Abu Dhabi Art Fair, Abu Dhabi

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March 20 to 22, 2015 Art Fair Tokyo, Tokyo

Galleries from all over the world, both new and well-known, will place their works on display at the sixth Abu Dhabi Art Fair. Particular emphasis will be given to the emirate’s own cultural landscape.

Art Fair Tokyo exhibits Japanese and Asiatic art ranging from antique objects to the latest techniques. Another focal point is Asiatic art in general. © Munetoshi Iwashita

INDIA –––

January 29 to February 1, 2015 India Art Fair, New Delhi The India Art Fair has been taking place in New Delhi since 2008. Indian and international artists will present their works, and connoisseurs will have an opportunity to discover new treasures. © India art Fair

DUBAI –––

March 18 to 21, 2015 Art Dubai, Dubai Art Dubai will take place for the 10th time, attracting collectors and art-lovers from all over the world. Numerous events, productions, and activities will be held as part of the art week. © Art Dubai 2014

Chichu Art Museum, Naoshima The building was designed by Tadao Andō. The museum is underground, so that the light entering the building creates an exceptionally evocative ambience around the works of art on display.

Teshima Art Museum, Teshima “There is but a single work of art to see in this museum. The way it is set off by the building—a free-standing shell—is exceptionally impressive.” Recommended by Yoshinori Ohnita, Shinsaibashi Daimaru, Osaka City.

February 13 to 15, 2015 Indian Design ID, New Delhi This is the largest and most exclusive fair devoted to design and interior furnishings by Indian and international brands. It is also an important platform for artists and designers. INSIGHT BY CARL F. BUCHERER Nº10 – 27

Dining room. Living room. Bedroom. Legroom. Is it possible that a ight to Europe can be over too soon? In SWISS Business, it’s possible. You’ll enjoy Swiss cuisine, great entertainment and then a fully at bed. For daily ights to the heart of Europe and beyond, contact your travel agent or visit swiss.com

VISITING

DAVOS – A PERFECT DAY Davos is always in season—whether it’s winter or summer, the little Swiss mountain town has very special insights and outlooks to offer. INSIGHT by Carl F. Bucherer spends the day with Josef Lauber, Managing Director of Bucherer Davos, accompanying him to his favorite locations.

8:00 a.m.

Davos

“Davos is uniquely situated,” declares Josef Lauber. “As the highest-altitude European town, it gives you the impression of being on a high plateau.” Points all around Davos command a fantastic view of the town and a spectacular panoramic view of the Alps. A magnificent way to start the day!

Hotel Edelweiss

9:00 a.m.

Rolls fresh from the oven, aromatic coffee, and delicious muesli—Josef Lauber cannot recommend the breakfast buffet in the Hotel Edelweiss highly enough. “Indulgence in a relaxed atmosphere—I find it simply marvelous,” he says. And that, reports the trained watchmaker, is how you could generally characterize Davos. “Davos is a town that has preserved its village charm. You quickly feel comfortable and at home here.”

30 – INSIGHT BY CARL F. BUCHERER Nº10

10:00 a.m.

Town center Going for a walk among the old buildings, visiting the Winter Sports Museum or one of the medieval churches—the town’s atmosphere meanders between historical and modern. The city’s ice stadium exemplifies the same spirit. “Shaped like an oyster and designed with a great deal of wood, the stadium radiates a very warm and natural atmosphere. But at the same time it’s also a modern facility that is constantly being modernized,” says Lauber in describing the building. “And it’s generally said that all sports enthusiasts should attend a hockey game there at least once in their lives, preferably the Spengler Cup games in late December.”

The Jakobshorn

12:00 p.m.

The peak of the Jakobshorn is reached by taking the GüggelBahn, which at 254 meters is the shortest public cable car in Switzerland. “Once you’ve arrived, you can really relax. Preferably over rösti or other Swiss dishes, while letting your gaze wander, of course, ” says Lauber. “And “Taking a little time-out is important to him. “I often work a seven-day week, as our retail business is open every day during the high season. It is important then to schedule little resting points for myself and to unwind.”

Café Weber 4:00 p.m.

2:00 p.m.

The slopes!

Davos is a place where winter sports beckon. Downhill skiing, cross-country skiing, snowboarding … whatever strikes one’s fancy—the pistes are always extremely well-prepared. “One really intriguing feature is that the crosscountry route runs straight through Davos—and serves as a golf course in the summer,” says Lauber, who is himself a sports enthusiast.

Chocolates or tortes—Davos is home to several cafés and pastry shops offering sweet delicacies. “The nut torte in the Café Weber is pure poetry,” raves Lauber.

Monstein Brewery

5:00 p.m.

The Monstein Brewery has been brewing beer since 2000. It is located at the highest altitude of any brewery in Switzerland and was set up on a former Alpine dairy farm. “There are different offerings for visitors every day—and a great many fantastic beer varieties.” Lauber thinks highly of the brewery. He sets great store by craftsmanship, tradition, and the importance to everyone—whether individuals or businesses—of going one’s own way. “If that then leads to something extraordinary, then I am thrilled.”

INSIGHT BY CARL F. BUCHERER Nº10 – 31

VISITING

Hotel Schatzalp

6:00 p.m.

The town of Davos also enjoys a reputation as a health resort. It inspired the Nobel Prize-winning author Thomas Mann to write his novel “The Magic Mountain”, the plot of which is set in the Hotel Schatzalp. To this day you can sense the charm of a bygone era. You can also savor a unique atmosphere in the Waldhotel, the former forest sanatorium where Thomas Mann’s wife Katia once cured her ailments. “Incidentally, in Mann und Co., the gourmet restaurant in the Waldhotel, you can enjoy first-rate dining. You can admire the magnificent panorama at the same time,” recommends Lauber.

10:00 p.m.

Hotel Grischa

8:00 p.m.

Posthotel Morosani “If you’re looking for something classic, fine, and elegant, then dinner in the Posthotel Morosani is just the thing,” recommends the managing director. Lovingly prepared haute cuisine dishes are served in the restaurant’s art nouveau ambience. “A delight for all the senses!”

Hotel Grischa – DAS Hotel Davos, Design & Lifestyle Hotel

Josef Lauber, Managing Director, Bucherer Davos –––

Josef Lauber is a trained master watchmaker and gemologist who has been working at Bucherer for ten years. As Managing Director of Bucherer Davos, he loves the dai-

32 – INSIGHT BY CARL F. BUCHERER Nº10

ly contact with customers. High product quality and a living tradition are especially important to him, and these are values that he also admires in Carl F. Bucherer. His favorite mo-

del, the Manero PowerReserve, embodies this philosophy for him, as its manufacture movement and classic design blend innovation with tradition.

Fotos: Photos: Destination Davos Klosters (3), Shutterstock (1), Café Weber www.cafe-weber.ch, Brauerei Monsteiner www.biervision-monstein.ch, Hotel Edelweiss www.hotel-edelweiss-davos.ch, Schatzalp Snow & Mountain Resort www.schatzalp.ch, Posthotel Morosani www.morosani.ch, Hotel Grischa www.hotelgrischa.de

The Pulsa Bar & Lounge in the Hotel Grischa is the perfect place to while away the evening with a drink. “And if I have a fine cigar to go along with it, I am utterly content,” says Lauber with a smile.

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COOPERATION

ZAI—BOARDS THAT MEAN THE WORLD There’s no question that skiing means adventure. Downhill runs on untouched slopes with clear air in your lungs and adrenaline coursing through your veins: skiing and snowboarding enthusiasts all over the world love this feeling. However sportspeople seldom give much thought to the skis upon which they embark on this

34 – INSIGHT BY CARL F. BUCHERER Nº10

adventure. Discovering what is concealed within a ski becomes a journey of adventure into another dimension. The Swiss ski manufacturer zai uses some particularly unusual materials. Granite, cedar, vulcanized rubber, and space-age thermoplastics are all found in a single ski. New, revolutionary materials are developed all the time, while new uses are found for other materials that are older but not normally used to make skis. One example of an innovative material is Dyneema. This synthetic fiber is sixty percent stronger in relation to its weight than carbon fibers and up to fifteen times stronger than steel. It is also exceptionally light, and, in contrast to other materials, it does not become brittle when exposed to low temperatures. One material that is primordi-

ally basic, but unusual in ski production, is stone. Gneiss, a type of granite, is wrapped in a special carbon laminate and then bent into shape. Downhill runs on skis made with solid rock thus gain an added nuance—highly valued by professionals and recreational sportspeople worldwide. It’s no wonder that zai has its origins and home in Switzerland, where the manufacturer owes its success, not just to the mountains and the long tradition of winter sports, but also to the expert craftsmanship that is deeply rooted there. The company was founded by the successful ski designer Simon Jacomet in 2003, and since then it has pursued with passion the goal of designing and producing skis of outstanding quality.

The word “zai” comes from Romansch and means “tough.” This toughness is reflected in the ski’s resistance to wear. The unusual combination of materials creates a robustness that speaks for itself.

Sascha Moeri, CEO Carl F. Bucherer, and Benedikt Germanier, CEO zai.

Specialists work with extreme care to bring these marvels into being. Ever in pursuit of the inspiration needed for innovation, the master craftsmen of zai are quick to entertain new ideas that can be applied to production, design, and materials. These innovations also call for unique machines and tools, along with exceptional people who possess the skills needed to produce the skis. The production specialists usually come from families that have been intimately involved with the craft for generations. This knowledge, combined with the most advanced ski production technologies in the world, form the foundation of zai employees’ work. If you observe the specialists at work on any given day, it seems as though they are intent on endowing the skis with a soul of their own.

It should come as no surprise to anyone, then, that time, money, and expense are not a consideration in the production process. Zai is setting standards in design as well. In accordance with the puristic principle that “form follows function,” design is reduced to the essential. It involves minimalism in the service of maximum performance. The ski experiences minimal performance loss even under extreme stress. Regardless of the speed, the ski always delivers smooth and stable performance. It is not just to the production of skis that zai applies such high standards and principles. Since 2012 the company has also begun producing golf equipment as well. Here, too, the specialists dispense with

superfluous details and concentrate on the essential aspects. It is a philosophy that delivers on what it promises. This is why all of zai’s products are true masterpieces that bring new intensity to the way the sport is experienced and give the sportsperson a sense of the passion that goes into these products. Sascha Moeri, CEO of Carl F. Bucherer, holds the brand in high esteem. “Independence, innovation, and Swiss craftsmanship—zai and Carl F. Bucherer share these values. Therefore we are two partners who share the same ideas and values. Even as we each tirelessly pursue our own paths, with our new cooperation we are now moving together in the same direction.”

INSIGHT BY CARL F. BUCHERER Nº10 – 35

FRIEND OF THE BRAND

WENDY HOLDENER— GOING HER OWN WAY Skiers wend down the snow-covered slopes in springing leaps. Skillful and elegant or fast and dynamic—everyone has their own style. Because the slopes are not just a suitable place for sporty moments—they are also a stage.

that count more than anything are good health and a sense of joy. Enjoying every moment, regardless of whether it is on the slopes, while traveling, or at home—that is what drives me.”

Fashion and trends are an important issue under the alpine sun. From flapping stirrup pants to colorful overalls and the legendary “Roger Staub” hat—achieving the right look has always held special significance for skiers. Personal style plays an important role, especially among professional sportspeople who are always in the public spotlight. Wendy Holdener is also aware of how much changes when you live in the limelight. This exuberant skier is in the early stages of a successful career—a career that promises many challenges, peaks, and adventures to come. Wendy Holdener pursues her goals with a high degree of ambition and passion. She first ventured onto a pair of skis at the tender age of three. Thanks to her formidable talent, it was not long until she was celebrating successes in numerous slalom and combination events. Today she is the only Swiss

Q&A What’s your favorite place for leaving all your cares behind? Nature. I love being out under the open sky, even if there’s no trace of snow. What is your favorite way of passing the time? By always discovering something new. What are you absolutely unable to do without when you are traveling? My passport, obviously (laughs). And, of course, my ski album, which documents all of my results and successes.

36 – INSIGHT BY CARL F. BUCHERER Nº10

female skier in her category competing at the international level. She is living a lifestyle of which many people only dream—without letting it go to her head. “It is especially important to me that I remain true to myself,” she says candidly in an interview with INSIGHT by Carl F. Bucherer. Despite her success, she has always held to her convictions and values, “for it is only with honesty and genuine joy that success can be made to last.” Wendy Holdener does not regard the sport as simply a profession. It is also her passion. The principles by which she lives call for bringing out the best in herself, never giving up and, most importantly, never losing her passion for her profession. “Success is nice, but it doesn’t come close to being everything,” she asserts. “The things

Wendy Holdener exudes a vigor that captivates. Her authenticity inspires colleagues and fans. The spirited skier has no difficulty maintaining her self-assurance in the public arena either. She has already found her own style: sporty, elegant, and always open to inspiration from anywhere in the world. Wendy Holdener loves to travel to different countries and discover their distinctive highlights. She reflects on the legendary ski trends of the last several decades with a trace of irony. “Norwegian sweaters of course have great vintage charm, but I doubt they would suit me,” she remarks with a smile in her voice. Instead, she enjoys dressing elegantly when it befits the occasion. This creates an interesting contrast to the sporty ski racer in a helmet and ski suit. Wendy Holdener plays with her various roles, does not allow herself to be pigeonholed, and goes her own way. She never forgets her roots. “Of course, skiing itself motivates me. When I am standing on my skis, I forget everything around me, but knowing that my family is always behind me is my greatest source of motivation.” With the additional support of her staff of trainers, who urge her on step-by-step, Wendy is pursuing ambitious goals. She wants to continually improve, to dedicate herself entirely to the sport of skiing, and to live her vision. Skiing talent Wendy Holdener is conquering slopes all over the globe with self-awareness, strength of will, and optimism—and she is looking forward to a successful future.

FRIEND OF THE BRAND

FRANCO CAVEGN— CHANGE AND PASSION Steep slopes, soft snow, dynamic downhill runs. Skiing is a sport that brings a thrill of excitement to young and old alike. It has had the appeal of something special from time immemorial. The 60’s were an unforgettable era when, as it was said in Switzerland, “Everyone skis!”

“The fascination with winter sports is truly shared by the entire population of Switzerland—we’re absolutely crazy about sport. Switzerland offers excellent infrastructure for guests from all around the world.” Skiing is in fact gaining in importance internationally, says Cavegn. “One phenomenon that clearly demonstrates its growing popularity is, for example, the indoor ski venues in the Arab Emirates or China,” he explains. “I think it is great that people are using these facilities to learn to ski. Later, when they visit Switzerland, they will enjoy the breathtaking backdrop of the mountains and the indescribable feeling of a downhill run in a natural setting.”

In the decades that followed, long lines continued to form for the ski lifts and swarms of winter sports enthusiasts glided down the white slopes into the valleys. The enthusiasm could be felt everywhere—but does this excitement still remain? How much has the nature of the sport changed? Does this fascination with skiing still exist? Former ski racer Franco Cavegn provided some answers in an interview with INSIGHT by Carl F. Bucherer. Thanks to his unbridled determination, he is now able to look back on sixteen successful years as a top-ranking sportsman. Passion and strength of purpose took him to the most important competitions in international skiing, including three Olympic Games and seven alpine skiing world championships. The fast-moving sport has lost none of its fascination for Cavegn. “What makes skiing so special is the competition. Not just between two parties, but also with oneself.” This ambition to continually outdo himself enabled him to place among the ten best skiers in thirty-five world cup races, in which top athletes from all over the world competed. “In contrast to other types of sports, in skiing, you have no one to rely on but yourself. There is no team to offer cover. The only thing that counts is your own performance,” says Cavegn in describing what makes skiing unique for him. “A lot has changed, of course,” confirms the former professional sportsman. “Both the industry and piste preparation have changed and steadily improved.” While mogul slopes and untrammeled wilderness were the order of the day less than half a century ago, nowadays modern ski run vehicles turn the slopes into perfectly smooth surfaces. Even the way skiers are trained has changed, as Cavegn reports from his own experience.

In every word Franco Cavegn says, one senses genuine passion for a sport that combines the beauty of motion with the energy of an adrenaline high. If the conversation has revealed anything, it is that the mystique of skiing as a sport lives on. But one thing is more important than ever: never giving up. “An indispensable condition for success, whether in skiing or any other context, is never abandoning the fight. Those who don’t fight don’t have a chance.” Cavegn has experienced many emotional moments in the course of his career, both successes and setbacks. Nonetheless, he never lost sight of his goals, even in the most difficult situations. “I find that it is important to keep looking ahead to the future,” he says as he describes the philosophy that made him a successful top-level sportsman. He continues to live by this philosophy today as the managing director of his own events agency. As a Swiss native who grew up with skiing, Cavegn is well aware of the great importance of the alpine sport for his homeland.

Q&A What are you fascinated by? The feeling of approaching my own limits and overcoming them. Why did you pick skiing as a sport? I grew up in a small village in Switzerland where I really had no other choice (laughs). What is your motto? Cool running. And still giving your best every day.

INSIGHT BY CARL F. BUCHERER Nº10 – 37

MARKET NEWS USA

THE DREAM FACTORY IN FLORIDA Carl F. Bucherer presents its watches in the newly opened Dream Factory—a premium-class luxury lounge.

The Dream Factory is an impressive expansion of the Provident Jewelry boutique in Jupiter, Florida. The 120-square-meter lounge skillfully combines modern comforts with the grand charm of bygone eras. Dark

wood, leather-covered walls, and a counter made of precious onyx create an exclusive ambience. This provides the Carl F. Bucherer brand with an exclusive setting in which to stylishly present its own collection.

The exclusive Carl F. Bucherer shop, which is part of The Dream Factory, exhibits selected models from the storied Swiss brand. The focal point is the Patravi TravelTec FourX, a watch designed for frequent flyers and globetrotters.

Nick Linca, Store Manager of The Dream Factory, and Sascha Moeri, CEO of Carl F. Bucherer.

The unique concept behind The Dream Factory unites three exquisite areas. In addition to presenting selected watch highlights, watchmaker Mark Shawn offers a glimpse into the art of his craft. The relaxed atmosphere of the cigar lounge invites customers to lean back in fine leather chairs with premium cigars. A private bar pampers the palate with a choice selection of wines of the best vintages and other fine spirits, elegantly completing a visit to The Dream Factory.

38 – INSIGHT BY CARL F. BUCHERER Nº10

MARKET NEWS CHINA

EXCLUSIVE EVENT IN BEIJING The famous actress Qin Lan visits Carl F. Bucherer boutique. Qin Lan appeared at the event wearing on her wrist her own Pathos—a watch that, for her, combines elegance with self-awareness, as she told the invited VIP guests and journalists.

She chose the Pathos for her visit to Paris Fashion Week 2014 as well. What Qin Lan admires most of all is the expressive, distinctive design of the new ladies’ collection by Carl F. Bucherer. INSIGHT BY CARL F. BUCHERER Nº10 – 39

Fotos: Beijing News, Guo Yanbing, StyleTV.com.cn

A prominent guest visited the Carl F. Bucherer boutique in Beijing: The Chinese actress Qin Lan is a familiar figure from numerous films and TV productions. As a lover of timeless beauty, she has a special admiration for the watches of Carl F. Bucherer.

MARKET NEWS SWITZERL AND

THE GAULTMILLAU AWARD SWITZERLAND In conjunction with GaultMillau Switzerland, the venerable Lucerne-based brand Carl F. Bucherer has named the Park Hotel Vitznau “Hotel of the Year.” It combines historical grandeur with a visionary ideal.

ceremony were gourmet chef Sandro Steingruber and Swiss singer Nubya. The two friends of the Carl F. Bucherer brand lent extra flair to the festive occasion at the Park Hotel Vitznau. Located on the scenic shores of Lake Lucerne, the historic Park Hotel Vitznau now appears in renewed splendor following extensive renovations. The construction work was carried out in line with an exacting philosophy of “preserving the past, shaping the future,” meaning that guests can now expect the utmost in modern comfort within the stunning century-old, history laden walls. The skillful combination of avant-garde interior and awe-inspiring backdrop creates an extraordinary atmosphere and makes this an exceptional address. This year, Carl F. Bucherer will be a sponsoring partner of the prestigious GaultMillau Award for the eighth time. As an important institution in the hospitality industry, the GaultMillau Award stands for excellence down to the very last detail. The coveted “Hotel of the Year” title was awarded this year to the luxurious Park Hotel Vitznau, which won over the jury with its captivating ambiance and tasteful elegance. Founded in 1969 in France and famed for its detailed reviews, GaultMillau is among the most influential restaurant guides on the international gourmet scene. Superlative quality, genuine passion, and exceptional design: these values are the heart of GaultMillau. Therefore, it is with great pleasure that Swiss watchmaker Carl F. Bucherer joins GaultMillau Switzerland in honoring exclusive hotels – like the Park Hotel Vitznau. The “Hotel of the Year 2014” award was officially conferred upon the 40 – INSIGHT BY CARL F. BUCHERER Nº10

luxury hotel on August 25, by Sascha Moeri, CEO of Carl F. Bucherer, and Urs Heller, editor-in-chief of GaultMillau Switzerland. Also in attendance at the lively awards

MARKET NEWS HONGKONG

JERRY TSANG Honorary Chairman and CEO of Bucherer Hong Kong Ltd. becomes member of the Executive Management Board of Carl F. Bucherer.

The inauguration ceremony was held at the Dynasty Club in the presence of many exclusive guests. Left to right: Mr. Fung Kwong Yiu, Executive Director of Oriental Watch Holdings Limited, Dr. Yeung Ming Biu, Chairman of Oriental Watch Holdings Limited, Mr. Jerry Tsang, Honorary Chairman and CEO of Bucherer Hong Kong Limited and Mrs. Tsang.

After fourteen years as CEO of Bucherer Hong Kong Ltd., in which the Honorary Chairman strongly and successfully positioned the brand Carl F. Bucherer in Hong Kong and China, Jerry Tsang will now be appointed as a member of the Executive Management Board of Carl F. Bucherer as of July 1, 2014. His previous functions remain unchanged. It is now Mr. Tsang’s goal for the future to further strengthen brand awareness worldwide. With over forty years of experience, Jerry Tsang is a significant member of the watch industry, whose knowledge and expertise are internationally esteemed. Since 2001 Jerry Tsang has held the position of CEO of Bucherer Hong Kong Ltd. and has posi-

tioned Carl F. Bucherer as a strong premium brand in Hong Kong and China, with the aid of his team and major network. In recognition of this significant achievement, he was named Honorary Chairman of Bucherer Hong Kong Ltd. in 2010.

Left to right: Mr. Ambrose Chu, Director of Prince Jewellery and Watch, Mr. Joseph Chu, Executive Director of Prince Jewellery and Watch, Mrs. Vinny Chu, Executive Director of Prince Jewellery and Watch, Mr. Sascha Moeri, CEO of Carl F. Bucherer, Mr. Kenny Ho, Director of Prince Jewellery and Watch, Mr. Jeff Lam, Manager of Prince Jewellery and Watch, Mr. Jerry Tsang, Honorary Chairman and CEO of Bucherer Hong Kong Limited and Member of Executive Management Board of Carl F. Bucherer, Mr. Donny Yeung, Senior Manager of Prince Jewellery and Watch and Mr. So Ka Ho, Manager of Prince Jewellery and Watch.

“Jerry Tsang is the best choice for securing the further expansion of Carl F. Bucherer’s position on the global market,” Sascha Moeri, CEO of Carl F. Bucherer, explains. “He is a key figure on the Asian market and has achieved a great deal for the brand. We would like to thank Jerry Tsang for his outstanding commitment to date and are pleased that he will support the successful, international path of Carl F. Bucherer into a radiant future.” INSIGHT BY CARL F. BUCHERER Nº10 – 41

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SwiSS deSign identity aS a Signature

POINT OF VIEW

THE CLASSIC MEN’S WATCH— DOES IT STILL EXIST? It is widely believed that what we think of as a classic wristwatch, i.e., a mechanical watch produced in accordance with the traditional watchmaker’s art and bequeathed from one generation to the next, is reserved solely for the “stronger” sex. But if one delves deeper into the modern craft of watchmaking, this assumption quickly proves to be outdated. On closer examination, one quickly discovers that many representatives of the “fairer” sex are now calling at least one of these artistic jewels their own.

consists primarily of young, active, and trend-conscious women. A mechanical watch, on the other hand, will appeal more to women who are interested in the traditional watchmaker’s art and for whom quality is at least as important as aesthetics. Additional often regarded criteria for identifying whether a watch is suitable for a man or a woman are the type of metal used and whether the watch is ornamented with precious stones and gemstones. Ideas of this sort are deeply embedded in our thinking.

“A UNIFORM DESIGN FOR LADIES’ WATCHES DOES NOT EXIST” There is no uniform design for ladies’ watches. There are, rather, all sorts of designs for the female audience, each catering to for different aesthetic and cultural preferences. How women are viewed socially is largely responsible for how we categorize women aesthetically. A romantic view casts the woman as a young, beautiful, and delicate creature. A more sober observer sees her as maternal, reasonable, and intellectual. Our age, our life experiences, and the cultural influences to which we are subject are closely bound up with the image we maintain of women. The same applies with regard to the design of ladies’ watches. Quartz watches, for example, exemplify the harmonious combination of functionality and style. The target group, therefore, 44 – INSIGHT BY CARL F. BUCHERER Nº10

The Swiss watchmaker’s art of the 21st century, however, seeks to break this traditional mold and impart a modern character to its assortment of ladies’ watches. As a crossroads for different languages and cultures, Switzerland has succeeded in securing a stable position in the global watch market. The often considerable cultural differences in the world’s various regions make broad product diversification necessary. This diversity is on display in the new “Pathos” collection by Carl F. Bucherer, for instance. Some models are discreet, while others are studded with numerous diamonds. The Lucerne-based watch manufacturer has designed two of its collections to appeal exclusively to women. Nevertheless, more and more women are choosing classic men’s

Thierry Gasquez –––

Thierry Gasquez, founder and president of the Passion Horlogere association, is editor-in-chief of the website www.passion-horlogere.com. He is well known not only for his contributions on the Internet and in social media but also for his numerous articles in French and international magazines. He achieved prominence in 2013 as co-author of the successful book 100 montres cultes. At present he is working on another joint project related to the craft of watchmaking. As a jury member at international watchmaking competitions, Thierry is always extremely well informed on current developments and trends. With his great passion for this subject matter, he is tireless in his efforts to communicate to a wider public a positive and constructive image of the traditional craft.

models—which undoubtedly also make a compelling impression on feminine wrists and whose more masculine design does not in the least detract from the femininity of the women buying them. So do classic men’s watches exist at all anymore? The answer to this question probably depends on personal taste, existing gender roles, and the culture in which one is living.

Thierry Gasquez

ADRESSES

CARL F. BUCHERER WORLDWIDE SWITZERLAND

GERMANY

CANADA

Basel Kurz Basel, Freie Strasse 39, 4001 Basel, +41 61 269 60 60 Bucherer Basel, Freie Strasse 40, 4051 Basel, +41 61 261 40 00 Bern Bucherer Bern, Marktgasse 2, 3011 Bern, +41 31 328 90 90 Davos Bucherer Davos, Promenade 69, 7270 Davos, +41 81 410 00 50 Engelberg Swiss Lion Titlis, Bergstation Titlis, 6030 Engelberg, +41 41 372 10 90 Geneva Bucherer Geneva, 22, Rue du MontBlanc, 1201 Geneva, +41 22 732 72 16 Bucherer Geneva, 26, Quai Général-Guisan, 1204 Geneva, +41 22 319 62 66 Kurz-Bader bijoux et montres, Rue de la Confédération 11 1204 Geneva, +41 22 311 70 76 Interlaken Bucherer Interlaken, Höheweg 43, 3800 Interlaken, +41 33 826 02 02 Lausanne Bucherer Lausanne, 1, Rue de Bourg, 1002 Lausanne, +41 21 312 36 12 Lengnau Bucherer AG, Carl F. Bucherer Service Division, Gewerbestrasse 1, 2543 Lengnau, +41 32 653 29 05 Locarno Bucherer Locarno, Piazza Grande, 6600 Locarno, +41 91 751 86 48 Lucerne Bucherer Lucerne, Schwanenplatz 5, 6002 Lucerne, +41 41 369 77 00 Swiss Lion Lucerne, Löwenplatz 11, 6004 Lucerne, +41 41 410 61 81 Kurz Lucerne, Weggisgasse 25, 6004 Lucerne, +41 41 419 40 20 Lugano Bucherer Lugano, Via Nassa 56, 6900 Lugano, +41 91 923 14 24 St. Gallen Bucherer St. Gallen, Multergasse 15, 9004 St. Gallen, +41 71 222 02 22 St. Moritz Bucherer St. Moritz, Via Maistra 17, 7500 St. Moritz, +41 81 833 31 03 Villars sur Ollon Brändli Création & Co, Rue Centrale, 1884 Villars sur Ollon, +41 24 495 14 14 Wallisellen Kurz Glattzentrum, Neue Winterthurerstr. 99, 8301 Wallisellen, +41 43 233 30 50 Zermatt Bucherer Zermatt, Bahnhofstrasse 6, 3920 Zermatt, +41 27 967 53 53 Zurich Kurz Zurich, Bahnhofstrasse 80, 8001 Zurich, +41 44 211 25 77 Bucherer Zurich Airport, Airside Center, 8060 Zurich, +41 44 800 85 40 Bucherer Zurich, Bahnhofstrasse 50, 8001 Zurich, +41 44 211 26 35

Berlin Bucherer Berlin, Kurfürstendamm 45, 10719 Berlin, +49 30 88 04 030 Bucherer Berlin, Friedrichstrasse 176-179, 10117 Berlin, +49 30 20 41 049 Braunschweig Juwelier Rödiger, Sack 3, 38100 Braunschweig, +49 531 43 474 Düsseldorf Bucherer Düsseldorf, Königsallee 26, 40212 Düsseldorf, +49 211 32 80 83 Frankfurt Bucherer Frankfurt a. Main, Kaiserstrasse 1, 60311 Frankfurt, +49 69 13 88 20 Hamburg Bucherer Hamburg, Jungfernstieg 25, 20354 Hamburg, +49 40 34 34 67 Munich Bucherer Munich Palais an der Oper, Residenzstraße 2, 80333 Munich, +49 89 23 88 54 60 Bucherer Munich, Neuhauser Strasse 2, 80331 Munich, +49 89 29 82 83 Carl F. Bucherer Europe GmbH, Residenzstrasse 11, 80333 Munich, +49 89 92 33 99 280 Nürnberg Bucherer Nürnberg, Hefnersplatz 4-6, 90402 Nürnberg, +49 911 20 51 70 Stuttgart Juwelier von Hofen, Königstrasse 42, 70173 Stuttgart, +49 711 29 09 88

Montreal, Q.C. Kaufmann de Suisse, 2195 Cresent St., Montreal, Q.C. H3G 2C1, +1 514 848 0595 Richmond, B.C. Siba Jewellers, Unit 1650 Richmond Center, 6551 No. 3 Rd., Richmond, B.C. V6Y 2B6, +1 604 273 7818 Toronto, O.N. Classic Creations, Newtonbrook Plaza, 5799 Yonge Street, Suite 101, Toronto, O.N. M2M 3V5, 888-316-2765 Vancouver, B.C. Siba Jewellers, Unit G44 Pacific Center, 701 W. Georgia St., Vancouver, B.C. V7Y 1E4, +1 604 689 9608

AUSTRIA Vienna Bucherer Vienna, Kärtnerstrasse 2, 1010 Vienna, +43 1 51 26 730

ANTIGUA AND BARBUDA St. John’s Abbott’s Jewelry Ltd., 18 Heritage Quay, St. John’s, +1 268 462 3107

ARGENTINA Argentina The Watch Gallery, Av. Alvear 1910, C1129AAO, Argentina, 0800-888 WATCH (92824)

ARUBA Oranjestad Shiva’s Gold and Gems, Royal Plaza Mall, L.G. Smith Blvd. #94, Oranjestad, + (297) 583- 4077

AUSTRALIA Melbourne Swiss Watch, Service Centre Pty Ltd., 5th Floor, Suite 512, 343 Little Collins Street, Melbourne 3000, +61 3 9670 3884

BAHAMAS Nassau John Bull, 284 Bay St., Nassau, +1 242363 3956

CAYMAN ISLANDS Grand Cayman Kirk Freeport, Kirk Freeport Plaza Limited, 893 GT Cardinall Ave., George Town KY1 1103, Grand Cayman, 345-949-7477

CHINA Baotou HDLY Baotou Wang, Fujing Plaza, 1/F, Wang Fujing Plaza, Gangtie Street, Kun Dulun Distric, Baotou, 14010 Baotou, 010-59361588 Beijing Carl F. Bucherer Boutique Beijing, Shop 107A，1/F Beijing apm 138 Wang Fujing Road, Dongcheng Distric, Beijing, 100006 Beijing, 010-65221167 Prime Time Customer Service Centre - Beijing Hengdeli New World Centre, 7/F Office Tower, New World Tai Hua Plaza, 5 Chongwenmenmai Street, 100062 Beijing, +86 10 6525 6100 Prime Time Customer Service Centre - Beijing Hengdeli Wangfujing Centre, G/F Dan Yao Plaza, 172 Wangfujing Street, Dongcheng District, 100006 Beijing, +86 10 6525 0406 Yansha Outlets, Room A517, Hongke Hotel, 5 East Zhixin Road, Haidian Distric, Beijing, 100083 Beijing, 01067395390 (010-62345124) Emperor Sept Shopping Centre, 1/F, Sept Shopping Centre, 22 Jianguo Road, Cahoyang Distric, Beijing, 100022 Beijing, 010-85110922 Landao Shopping Mall, 1/F, Harmony Watch, Landao Shopping Mall, 8 Chaowai Road, Chaoyang Distric, Beijing, 100020 Beijing, 010-58214063 Finance Shopping Mall, Room L118, 1/F, Finance Shopping Mall, 2 Jinchengfang Road, Xicheng District, Beijing, 100140 Beijing, 010-66220280 Changchun Changchuan Department Store, 1/F, Harmony Watch, Changchun Department Store, 1881 Renming Street, Chaoyang Distric, Changchun, 130061 Changchun, 0431-88987487 Chengdu Mixc Department Store, 156 Harmony Watch, Mixc Department Store, 8, Shuangqing Road, Chenghua Distric, Chengdu, 610051 Chengdu, 028-83287156

Chongqing Emperor Haiyi Store, LG/F, Haiyi Hotel, Zourong Road, Yuzhong Distric, Chongqing, 400010 Chongqing, 023-63828329 New Century Department Store, 1/F, Harmony Watch, New Century Department Store, 1 North Xinjian Road, Jiangbei Distric, Chongqing, 400020 Chongqing, 023-89188879 Guiyang Hunter City Plaza, 1/F, Harmony Watch, Hunter City Plaza, 18 Jichang Road, Guiyang, 550002 Guiyang, 0851-5635138 Hangzhou Mixc Department Store, Shop 195,Mixc Department Store, 701 Fuchun Road, Jianggan Distric, Hangzhou, 310016 Hangzhou, 0571-89705710 Harbin Qiulin Department Store, 1/F, Qiuling Department Store, 320 East Dongdazhi Street, Nangang Distric, Harbin, 150001 Harbin, 0451-5893 8157 Hefei Wanda Department Store, 1/F, Harmony Watch, Wanda Department Store, 130 Ma Anshan Road, Baohe Distric, Hefei, 230061 Hefei, 0 551-2891586 Hohhot Hohhot Minzu Store, 1/F, Hohhot Minzu Store, 7 West Zhongshan Road, Hohhot, Huimin Distric, Inner Mongolia, 10020 Hohhot, 0471-6932598 Jia Musi Jia Musi Store, 1/F, Hengdeli Watch, Jia Musi Store, 134 Zhongshan Road, Jia Musi, 154002 Jia Musi, 0454-8888555 Jinan Wanda Department Store, 1/F, Harmony Watch Wanda Department Store, 5 Jingsi Road, Shizhong Distric, Jinan, 250001 Jinan, 0531-66568571 Kunming Golden Eagle Shopping Centre, 1/F, Golden Eagle Shopping Centre, 8 Qingnian Road, Kunming, 650000 Kunming, 0871-3134612 Bank Building Store, Block B, Bank Building Store, 397 Qingnian Road, Kunming, 650000 Kunming, 0871-3158282 Shanghai Prime Time Customer Service Centre - Shanghai Golden Bell Centre, Rm 1409, 14/F Golden Bell Plaza, 98 Huaihai Road, 200021 Shanghai, +86 216023 2525 Prime Time Customer Service Centre - Shanghai Watch & Clock Centre, 34 Yandang Road, 200020 Shanghai, +86 21 6384 5283 Orient Shopping Mall, 1/F, Orient Shopping Mall, North Caoxi Road, Shanghai, 200030 Shanghai, +86 21-64870000 Shenyang Shenyang 1928 Store, 2/F, Harmony Watch, 312 North Nanjing Road, Heping Distric, Shenyang, 110001 Shenyang, 024-83830709

Shenzhen Mixc Department Store, Shop S145\S249, Block D, Huarun grand hyatt, 1881 South Baoan Road, luohu Distric, Shenzhen, 518001 Shenzhen, 0755-82668369 Duty Free Store, 1/F, Harmony Watch, Grand Skylight Hotel, 3024 shennan Road, Futian Distric, Shenzhen, 518000 Shenzhen, 0755-83201518 Taiyuan Sanbao Store, 2/F, Sanbao Watch, 81 Kaihuasi Street, Taiyuan, Shanxi, 30001 Taiyuan, 0351-4084360 Huayu Shopping Centre, 1/F, Huayu Shopping Centre, 87 Kai Huasi Street, Taiyuan, Shanxi, 30001 Taiyuan, 0351-8308842 Wangfujing Plaza, 1/F, Sanbao Watch, Wangfujing Plaza, 99 Qinxian Road, Xiaodian Distric, Taiyuan, Shanxi, 30006 Taiyuan, 0351-7887127 Urumqi Ginwa Shooping Centre, Harmony Watch, Ginwa Shopping Centre, 688 North Youhao Road, Urumqi, 830000 Urumqi, 0991-4857076 Xi’an Xiwang Kaiyuan Department Store, 1/F, Harmony Watch, Kaiyuan Department Store, Cross southeast, Xishao Door, Lianhu Distric, Xi’an, 710000 Xi’an, 029-62829351 Zhonglou Kaiyuan Department Store, 1/F, Harmony Watch, Kaiyuan Department Store, 6, East Jiefang Road, 710000 Xi’an, 029-87235469

CZECH REPUBLIC Karlovy Vary ISABELLA shop, Lazenska 10, 36001 Karlovy Vary, +420 353 223 200 Prag Altman AZ, s.r.o., Vaclavske Namesti 28, 11000 Prag, +420 354 430 128 Vladimir Bechyne s.r.o., Stepanska 630/57, 110 00 Prag 1, +420 224 214 349

FINLAND Helsinki Westerback, Keskuskatu 5, 100 Helsinki, +358 207 000 605

FRANCE Courchevel Julian Joailliers, Galerie Espace Diamant, 73120 Courchevel, +33 04 79 08 31 80 Marseille Diamant Blanc, 50, rue SaintFerréol, 13000 Marseille, + 33 491 333 214 Paris Bucherer Paris, 12, Boulevard des Capucines, 75009 Paris, +33 1 70 99 1888 Chadourne , 6, rue de Babylone, 75006 Paris, + 33 145 481 943 Heurgon , 15, rue Royale, 75008 Paris,+ 33 142 652 908 Roissy Royal Quartz, Terminal E1 Porte K, Aéroport Roissy Charles de Gaule, 95741 Roissy, +33 1 74 25 28 90

Royal Quartz, Terminal 2E- S4, Aéroport Roissy Charles de Gaule, 95741 Roissy, +33 1 74 37 13 35 Saint Tropez Julian Joailliers, Passage du Port, 83990 Saint Tropez, +33 (0)4 94 97 20 27

GREECE Athens Chrono Hellas Ltd., 6 Voukourestiou Street, Syntagma, 10563 Athens, +30 210 3629832

GUATEMALA Guatemala Casa Del Vecchio, 12 Calle 8-60 Zona 14, Guatemala, +(502)5702-8916

HONG KONG Hong Kong Carl F. Bucherer Boutique Hong Kong, Shop A3, Ground Floor, 1 Yee Wo Street, Causeway Bay, Hong Kong, (852) 2882 2302 Carol‘s Watch, G/F, Shop E, Golden Glory Mansion, 16 Carnarvon Road, Tsimshashui, Kowloon, Hong Kong, +852 2366 0221 Carol‘s Watch, Shop 59-60, Mirador Mansion, 54-64B Nathan Road, Tsimshashui, Kowloon, Hong Kong, +852 2311 1433 Premium Watch & Jewellery Limited, Ground Floor, Lung Ma Building, 552 Nathan Road, Yau Ma Tei, Kowloon, Hong Kong, +852 2882 9991 Swisment Watch International, B1/F, Kowloon Bay Internation Trade & Exhibition Centre, 1 Trademart Drive, Kowloon Bay, Kowloon, Hong Kong, +852 2155 1197 The Grand Mall - Time Watch, G/F, Kwun Tong Harbour Plaza, 182 Wai Yip Street, Kwun Tong, Kowloon, Hong Kong, +852 2122 9696 Prince Jewellery & Watch Co., Shop M-99, MTR Level, V City, 83 Heung Sze Wui Road, Tuen Mun, New Territiories, Hong Kong, +852 2362 0213 Prince Jewellery & Watch Co., Ground to 1/F, G/F, 49-52 Haiphong Road, Tsimshashui, Kowloon, Hong Kong, +852 2367 8871 Just Watch Co. Ltd., Shop No.G17, Ground Floor,Silvercord, 30 Canton Road, Tsimshashui, Kowloon, Hong Kong, +852 2375 1813 Time Watch, Shop A, Ground & First Floor, Railway Plaza, 39 Chatham Road, Tsimshashui, Kowloon, Hong Kong, +852 2723 9989 Zhong Xing Watch Co., Ground Floor, 581 Nathan Road, Mongkok, Kowloon, Hong Kong, +852 2710 8166 Kowloon Watch, Ground Floor, 256 Sai Yeung Choi Street South, Mongkok, Kowloon, Hong Kong, +852 2381 0962 Wah Hing Watch Co. Ltd., Ground Floor, 646 Nathan Road, Mongkok, Kowloon, Hong Kong, +852 2396 0680

INSIGHT BY CARL F. BUCHERER Nº10 – 45

ADRESSES Tung Hing Watch Co. Ltd., Ground Floor, 735-735A Nathan Road, Mongkok, Kowloon, Hong Kong, +852 2994 0218 Tung Hing Watch Co. Ltd., Shop C, Ground Floor, 617-619 Nathan Road, Mongkok, Kowloon, Hong Kong, +852 2994 0008 Halewinner (Jordan 2) Co. Ltd., Shops E & F, Ground Floor, Everest Building, 241-243 Nathan Road, Jordan, Kowloon, Hong Kong, +852 2735 6929 Prestige Diamond Watch Limited, Shops G3A & G4, Whampoa Garden, Hunghom, Kowloon, Hong Kong, +852 2187 2301 La Suisse Watch Co. Ltd., Ground Floor, 719 Nathan Road, Mongkok, Kowloon, Hong Kong, +852 2394 1692 King‘s Watch Co. Ltd., Ground Floor, 49 Queen’s Road, Central, Hong Kong, Hong Kong, +852 2522 3469 Oriental Watch Co. Ltd., Shop B & C, Ground Floor, Kowloon Building, 555 Nathan Road, Yau Ma Tei, Kowloon, Hong Kong, +852 2384 8103 Oriental Watch Co. Ltd., Ground Floor, 133 Des Voeux Road, Central, Hong Kong, Hong Kong, +852 2545 0927 Prince Jewellery & Watch Co., Shop 1098-1099, First Level & Shop 2122, Second Level, 1 Austin Road West, Kowloon, Hong Kong, +852 2301 1112 Prince Jewellery & Watch Co., Shop G1-2, Ground Floor, Hankow Centre, 5-15 Hankow Road, Tsimshashui, Kowloon, Hong Kong, +852 2311 1023 Prince Jewellery & Watch Co., Shops 201-203 & 263-265, Level 2, Landmark North, 39 Lung Sum Avenue, Shek Wu Hui, Sheung Shui, New Territories, Hong Kong, +852 2323 2308 Prince Jewellery & Watch Co., Shop No. 3322, Level 3 Gateway Arcade, Harbour City, 3-27 Canton Road, Tsimshashui, Kowloon, Hong Kong, +852 2311 1878 Prince Jewellery & Watch Co., Shop OT-281, Level 2 Ocean Terminal, 3-27 Canton Road, Tsimshashui, Kowloon, Hong Kong, +852 2311 4432 Prince Jewellery & Watch Co., Shops 316-318 & 366-367 Level 3, Ocean Centre, 3-27 Canton Road, Tsimshashui, Kowloon, Hong Kong, +852 2736 6636 Prince Jewellery & Watch Co., Shop 3, Ground Floor, Bo Yip Building, 10 Peking Road, Tsimshashui, Kowloon, Hong Kong, +852 2369 2123 Prince Jewellery & Watch Co., Shop 2, Ground Floor, Prestige Tower, 23-25 Nathan Road, Tsimshashui, Kowloon, Hong Kong, +852 2739 2333 Prince Jewellery & Watch Co., Portion of A1 A2 A3 A6 & A7 Ground Floor, 16 Kai Chui Road, Causeway Bay, Hong Kong, Hong Kong, +852 2895 6688 Prince Jewellery & Watch Co., Shop B, Ground Floor, 60 Russell Street, Causeway Bay, Hong Kong, Hong Kong, +852 2808 0021 Prince Jewellery & Watch Co., Shop B - C, Ground Floor, 58 Russell Street, Causeway Bay, Hong Kong, Hong Kong, +852 2776 0688 Prince Jewellery & Watch Co., Shop 1, Goldmark, 502 Hennessy Road, Causeway Bay, Hong Kong, Hong Kong, +852 2895 2277

Wanchai Bucherer Hong Kong Ltd., 31st Floor, Times Tower, 391-407 Jaffe Road, Wanchai, +852 2815 1968

INDIA Bangalore Ethos watch care, Unit No. 402, Fourth Floor, The Forum mall, Adugodi Main Road, Koramangala, Bangalore 560095, +91 80 2206 7782 Ethos Summit, Shop No 114, First Floor, UB City, Vittal Mallya Road, Canberra Block, Bangalore 560001, 009180-40999621 Chandigarh Ethos Summit, Unit No – 10, Ground Floor, Elante Mall 178-178 A, Industrial & Business Park, Phase – 1, Chandigarh 160002, 0091172 4663008-4008 Mumbai Master of Time By Ethos Summit, Chhatrapati Shivaji International Airport, New Terminal -2, Level 1 & 4, Sahar Road, Andheri (E), Mumbai 400099, 91-9820976762 Ethos Summit, Unit No. G - 9A, Palladium Mall, High Street Phoenix,462 Senapati Bapat Marg, Lower Parel, Mumbai 400013, 009122 66151308-9 New Delhi Ethos Swiss Watch Studios, Unit No. In 01-02, Terminal 3, International Departure, Security hold Area, IGI International Airport, New Delhi 110038, 009111-49633438-9 Ethos Summit, G-14, Select City Walk, A-3 District Centre, Saket, New Delhi 110017, 009111-40588700

IRLAND REPUBLIK Dublin 2 Appleby Dublin Limited, 5-6 Johnsons Court, Grafton Street, Dublin 2, + 353 1 679 9572

ITALY Rome GIS s.r.l., Via Giuseppe Zanardelli 23 (Piazza Navona), 00186 Rome, +39 06 68 64 716

JAPAN Asahikawa-city Asahikawa Seibu, Migi1, 8-chome, 1joutori, Asahikawa-city 070-8507, +81 166 21 0111 Fukui-city Fukui Seibu, 1-8-1, Chuo, Fukui-city 910-8582, +81 776 27 0111 Fukuoka-city Iwataya Honten, New Wing. 4F, 2-5-35, Tenjin, Chuo-ku, Fukuoka-city 810-0001, +81 92 721 1111 Daimaru Fukuoka Tenjin-ten, East Bldg. 4F, 1-4-1, Tenjin, Chuo-ku, Fukuoka-city 810-8717, +81 92 712 8181 Funabashi-city Funabashi Seibu, 5F, 1-2-1, Honcho, Funabashi-city 273-8550, +81 47 425 0111 Hiroshima-city Fukuya Hacchobori-ten, 7F, 6-26, Ebisu-cho, Naka-ku, Hiroshima-city 730-0021, +81 82 246 6111 Kanazawa-city Meitetsu M‘za, 5F, 15-1, Musashimachi, Kanazawa-city 920-8853, +81 76 260 1111

46 – INSIGHT BY CARL F. BUCHERER Nº10

Kashihara-city Watch shop KOYANAGI, 1-3-10, Naizencho, Kashihara-city 634-0804, +81 744 22 3853 Kasugai-city Chino Tokeiten Kasugai, The Mall Kasugai 1F, 22, Rokkenya-cho, aza, Higashioka, Kasugai-city 486-0842, +81 568 84 3131 Kitakyushu-city Kokura Izutsuya, Main Bldg. 6F, 1-1, Senba-machi, Kokurakita-ku, Kitakyushu- city 802-0007, +81 93 522 3111 Kobe-city JEWELLERY KIKUCHI Honten, 2-4-3, Sannomiya-cho, Chuo-ku, Kobe-city 650-0021, +81 78 331 5476 Kochi-city Kochi Daimaru, 3F, 1-6-1, Obiya-machi, Kochi-city 780-0841, +81 88 822 5111 Kyoto-city Kyoto Takashimaya, 5F, 52 Nishiiru Shincho, Shinjo-dori Kawaramachi, Shimogyo-ku, Kyoto-city 600-8520, +81 75 221 8811 Miyazaki-city Hidaka Honten Pro-Shop, 3-4-6, Tachibana-Dori-Higashi, Miyazaki-city 880-0805, +81 985 26 1102 Nagoya-city Meitetsu Department Store, 6F, 1-2-1, Meieki, Nakamura-ku, Nagoya-city 450-8505, +81 52 585 1111 Matsuzakaya Honten, 5F, 3-16-1, Sakae, Naka-ku, Nagoya-city 4608430, +81 52 251 1111 Naha-city Ryubo, 5F, 1-1-1, Kumoji, Naha-city 900-0015, +81 98 867 1171 Okayama-city Takashimaya Department Store Okayama, 7F, 6-40 Honmachi, Kita-ku, Okayama-city 700-0901, +81 86 232 1111 Okazaki-city Okazaki Seibu, 3F, 38-5, Tosaki-cho, aza, Toyama, Okazaki-city 444-8710, +81 564 59 0111 Osaka-city Abeno Harukas Kintetsu, Tower Bldg. 11F, 1-1-43, Abenosuji, Abenoku, Osaka-city 545-8545, +81 6 6624 1111 Kijinkan, Nihonbashi Exsilis Bldg. 1F, 2-7-10, Nippombashi, Chuo-ku, Osaka-city 542-0073, +81 6 6636 6630 Shinsaibashi Daimaru, South Bldg. 4F, 1-7-1, Shinsaibashisuji, Chuo-ku, Osaka-city 542-8501, +81 6 6271 1231 Sapporo-city Sapporo Daimaru, 5F, 4-7, Kita 5 jou-Nishi, Chuo-ku, Sapporo-city 0600005, +81 11 828 1111 Shizuoka-city Matsuzakaya Shizuoka-ten, 10-2, Miyuki-cho, Aoi-ku, Shizuoka-city 420-8560, +81 54 254 1111 Tokushima-city Jewelry/Watch boutique IKEDA plus, 1-22, Higashi Senbacho,Tokushima-city 770-0911, +81 88 678 3080 Tokyo Ikebukuro Seibu, 1-28-1, Minamiikebukuro, Toshima-ku, Tokyo 171-8569, +81 3 3981 0111 BEST SHINJUKU, 3-17-12, Shinjuku, Shinjuku-ku, Tokyo 160-0022, +81 3 5360 6800 Bucherer Japan Ltd., Bldg., 2-15-19, Tsukiji, Chuo-Ku, Tokyo 104-0045, +81 3 6226 4650

Shibuya Seibu, B-Bldg. 8F, 211, Udagawa-cho, Shibuya-ku, Tokyo 150-8330, +81 3 3462 0111 Ginza Mitsukoshi, 6F, 4-6-16, Ginza, Chuo-ku, Tokyo 104-8212, +81 3 3562 1111 Ikebukuro Tobu, 6F-No.10, 1-1-25, Nishi-Ikebukuro, Toshima-ku, Tokyo 171-8512, +81 3981 2211 JEWELLERY KIKUCHI Tokyo, Hotel Chinzanso Tokyo, 2-10-8, Sekiguchi, Bunkyo-ku, Tokyo 112-8667, +81 3 3947 7805 Seibu PISA Watch & Jewelry Salon, The Prince Park Tower Tokyo 1F, 4-8-1, Shiba-Kouen, Minato-ku, Tokyo 105-0011, +81 3 5400 0717 Matsuzakaya Ueno-ten, Main Bldg. 7F, 3-29-5, Ueno, Taito-ku, Tokyo 1 10-8503, +81 3 3832 1111 Tsukuba-city Tsukuba Seibu, 3F, 1-7-1, Azuma, Tsukuba-city 305-0031, +81 29 851 0111

KAZAKHSTAN Amalty Pasha Ltd, Tole bi Str, 25, 50010 Almaty, 007 (727) 2938371 Astana Pasha Ltd , 4 Sayarka Str, Radisson Hotel Astana, 10000 Astana, 007 (725) 70470

KUWAIT Kuwait Ahmed Yousef Behbehani Showroom, Marina Mall, Salmiya, Kuwait, 96522244615 Mohammad Saleh & Raza Yousef Behbhani, Salem Mubarak Street, Salmiya, Ground Floor, Kuwait, 96525718224

LIBYA Tripoli Watch House, Al Wahat Centre No. 38, Hay Al Andous Street, 657 Tripoli, 218913728096

MACAU Macau Carl F. Bucherer Boutique Macau, Level 3, Shop 2005B, Grand Canal Shoppes at the Venetian Macau Estrada da Baia de N. Senhora da Esperanca Cotai, Macau, +853 2882 8741 Hong Kong Macau (Internation) DFS, G/F & M/F, Hong Kong Macau (Int’l) DFS, Macau Fisherman’s Wharf, Avenida da Amizade e, Acenida Dr. Sun Yat-Sen, Macau, +853 28728148 Xu Xing Long Watch Ltd., Avn De Almeida Ribeiro, +853 2835 7081 Oriental Watch (Macau) Co. Ltd., Shop 49D, G/F & M/F, The Macau Square, Avenida do Infante D. Henrique 47, Macau, +853 2871 7323

MAURITIUS Grande Baie Bijem, La Croisette Mall, Ground Floor, F1-08, Chemin Vingt Pieds, Grande Baie, 2302697138 Pointe de Flacq Bijem, One&Only Le Saint Géran, Pointe de Flacq, Mauritius, 2304152137

MEXICO Delegacion Benito Juarez Liverpool Insurgentes, Av. Insurgentes Sur No. 131’0, Colonia Del Valle., C.P. 03100 Delegacion Benito Juarez, 54 80 13 00

Detado de México Fuentes Joyeros, Centro Commercial Interlomas, Av. Magnocentro 5, Col. San Fdo., La Herradura Huixquilucan, Detado de México, 55 52900406 Juriquilla querétaro Be Watch, Centro Commercial AnteaLifestyle Center, Juriquilla querétaro, 442 2460400 Municipio de Huixquilucan Liverpool Interlomas, Vialidad de la Barranca No. 6, Colonia Exhacienda Jesus del Monte, C.P. 52787 Municipio de Huixquilucan, 30 88 23 00 México D.F Masters Joyeros, Plaza Carso, Planta Alta, Lago Zurich 245, Col.Ampliacion Granada, México D.F, 55 55579139 Villahermosa Liverpool Villahermosa Albabrisa, Blvd. Circuito Interior Carlos Pellicer Camara # 129, Centro Comecial Altabrisa, C.P. 86190 Villahermosa, 993 310 69 00 Zapopan Liverpool Zapopan, Av. Patria 2085. Fracc. Plaza Andares, C.P. 45080 Zapopan, 33 36 48 17 00

NETHERLANDS AV Amsterdam Schiphol Airport Gassan Schiphol, Vertrekpassage 214, 1118 AV Amsterdam Schiphol Airport, +31 (0) 20 405 99 20 BA Huizen Veerman Juwelen, Lindenlaan 28, 1271 BA Huizen, +31 (0)35 523 0958 CH Grathem WSB Watch Service Bex, Burgemeester Smeetsstraat 5, 6096 CH Grathem, +31 475 582534 KK Amsterdam Gassan Dam Square, Rokin 1-5 (Dam), 1012 KK Amsterdam, +31 (0)20 624 5787

NORWAY Oslo Urmakermester Per H. Christensen, Karl Johans gt. 39, 162 Oslo, +47 22425983 Stavanger Thv. Thorbjornsen, Nytorget 12, 4013 Stanvanger, +47 900 70 268

OMAN Muscat Muscat Watch Centre, Bareeq Al Shatti Shopping Centre, Ground Floor, Al Shatti, Muscat, 96895046623

PHILIPPINES Quezon City WATCHWORKS, 2nd Floor, Ali Mall, Araneta Center, Quezon City, +63 2 911 7878

POLAND Katowice Jubitom, Katowice Silesia City Center, Ul. Chorzowska 1007, 40-101 Katowice, +48 667 778 092 Krakow Bonarka City Center, Ul. Kamienskiego 11, 30-644 Krakow, +48667778330 Warszawa Jubitom, Galeria Mokotow, Ul. Woloska, 24.11.3124 Warszawa, +48 225 413 234

QATAR Doha RIVOLI Doha City Centre, 2nd Floor, Doha City Centre, Westbay Area, Doha, +974 4 4833679

REPUBLIC OF KOREA Seoul Woorim Fashion Marketing Group, Specialty Contractors Hall, 23FL, 39570 Shindaebang-dong, Dongjak-gu, 156-714 Seoul, +82 2 3284 1301/2

RUMANIA Timisoara Bijuteria GIA, Iulius Mall, str. A. Demetriade 1, Timisoara, +04 0256 210003

RUSSIA Cheboksary Alexander, Karla Marksa str., 31, Cheboksary, +7 8352 62 5536 Kemerovo Sterh, Sovetskiy prosp., 33, K emerovo, +7 3842 25 3727 Kolomna Time-Hall, TRC Rio, Oktyabrskoy Revolutsii str., 362, Kolomna, +7 8498 616 9818 Makhachkala Mir Chasov, 71 St.Yaragskogo, Makhachkala, +7 8722 615737 Moscow Conquest - Swiss Watches, TC Druzhba, Novoslobodskaya str., 4, Moscow, +7 495 937 9304 Cassaforte, TC Gallery Actor, Tverskaya str., 16/2, Moscow, +7 495 937 5394 Cassaforte, TC Sfera, Novyi Arbat str., 36/9, Moscow, +7 495 690 7470 Vendome, Smolenskiy Passage, Smolenskaya pl, 3, Moscow, +7 495 229 6168 Vendome, Lotte Plaza, Novinsky Blvd., 8, Moscow, +7 495 662 6720 Sublime, TC GUM, Red Square, 3, Moscow, +7 495 620 3311 Murmansk Svetoch, Lenina str., 76, Murmansk, +7 8152 45 6397 Novokuznetsk Sterh, Business Center City, Ermakova prosp., 9a, Novokuznetsk, +7 3843 46 4865 Novorossiysk Epoha, 3/5 St.Svobody, Novorossiysk, +7 8617 605 722 Orenburg Diamant, Volodarskogo str., 21, Orenburg, +7 3532 94 9090 Pyatigorsk Savoy, Mira St., 14, Pyatigorsk, +7 879333 55 88 Rostov-on-Don 18 Karat, Chekhova pr, 35/30, Rostov-on-Don, +7 8632 250 1111 Samara Makros Boutique, TC Vavilon, Ulyanovskaya, 18, Samara, +7 846 278 4233 Saratov Geveva, Volzhskaya Str. 34, Saratov, +7 845 223 8060 Sochi Imige, Vorovskogo St., 4, Sochi, +7 862266 54 82 St. Petersburg Status, Bolshoy pr-t, P.S. 60, St. Petersburg, +7 812 232 3978 Status, Liteinyi pr-t, 27, St. Petersburg, +7 812 327 2500 Surgut Chronos, TC Sibir, Engelsa str., 11, Surgut, +7 3462 24 2124

ADRESSES Tomsk STERKH, TC ‘Forum’, Frunze Ave, 90, Tomsk, +7(3822) 550-111 Yekaterinburg Studia Vremeni, 21 St.Hohryakova, Yekaterinburg, +7 343 376 54 97 Studia Vremeni, 10 St.Radischeva, Yekaterinburg, +7 343 356 04 91 Studia Vremeni, TC Hermes Plaza, Malysheva str.,16, Yekaterinburg, +7 343 257 0225

SOUTH AFRICA Sandton Lions Head Curios (Pty) Ltd., 120 11th Street, Parkmore, Sandton 2196, +2711 783 1717

SPAIN Alicante El Corte Inglés de Alicante, C/ Federico Soto 1-3, 3002 Alicante, + 34 965 92 5001 Madrid SERVIWATCH, C/ Cavanilles, 5 – 6º A, 28007 Madrid, +34 91 444 80 20 El Corte Inglés de Castellana, C/ Raimundo Fernández Villaverde 65, 28003 Madrid, +34 91 418 88 00 El Corte Ingles de Serrano, Calle Serrano 47, 28001 Madrid, +34 91 432 54 90 Puerto Banús, Marbella El Corte Ingles, C/ Ramón Areces, S/N, 29660 Puerto Banús, Marbella, +34 965 925 001

TAIWAN ChiaYi Yi Mei Watch Co., No.450, Zhongshan Road, West, 600 ChiaYi, +886 5 229 3600 Hsinchu Jin Shih Tang Watch Co., No.310, Zhongshan Road, North, 300 Hsinchu, +886 3 525 8188 Kaohsiung Yung Kwang Watch Co., No.169, Sanduo 3rd Road, Qianzhen, 806 Kaohsiung, +886 7 535 0116 Universal Jewellery, No.8, Wenci Road, Zuoying, 813 Kaohsiung, +886 7 974 9228 Formosa 06, No.115, Dayong Road, Yancheng, 803 Kaohsiung, +886 7 551 8156 Kinmen County Ever Rich D.F.S. Corporation, Duty Free Plaza Kinmen, No.198, Sec. 2, Taihu Rd., Jinhu Township, 891 Kinmen County, +886 82 322 733 Nanchang Nanchang Baisheng, No.177, Harmony Watch,Nanchang Baisheng, No.177,Zhongshan Road, Nanchang, 330000 Nanchang, 0791-86733236 Nanjing Nanjing Grand Ocean Store, 1/F, Harmony Watch,Grand Ocean, 122 North Nanjing Road, Baixia Distric, Nanjing, 210005 Nanjing, 025-84738677 New Taipei Pao Yee Watch Co., No.51, Nanmen Street, Banqiao, 220 New Taipei, +886 2 2968 8069 Shanghai Sanlian Department Store, Shanghai, 1/F, Sanlian Department Store, 456 East Nanjing Road, Huangpu Distric,Shanghai, 200001 Shanghai, 021-63222183 Taichung Yuan Henry Watch Co., No.762, Dadun Road, Nantun, 408 Taichung, +886 4 2323 1166

Tien Ven Tai Optical Watch Co., LTD., No.202, Zhongzheng Road, Fongyuan, 420 Taichung, +886 4 2525 0428 Shih Mei Chai Watch Co., No.151, Sec.1, Meicun Road, West, 403 Taichung, +886 4 2310 8981 Jing Guang Tang Watches Co., Chungyo Dept Store, 2F, Blding B, No.161, Sec.3, Sanmin Road, North, 404 Taichung, +886 4 2223 4621 Tainan Formosa 11, No.171, Zhongzheng Road, West Central, 700 Tainan, +886 6 225 3184 Taipei Carl F. Bucherer Taiwan Ltd., 10F-6, 150, Fu Hsing N. Rd., Taipei, +886 2 8772 0122 Yung Hsin Watch Co., No.28, Sec. 1, Zhongcheng Road, Shilin, 111 Taipei, +886 2 8866 1975 Time Watch Enterprise Co., 2F, No.152,Jiankang Road, Songshan, 105 Taipei, +886 2 7706 9880 King’s Sign Watch Co., LTD., Zhongxiao Shop, No.235, Sec. 4 Zhongxiao E. Road, Da-an, 106 Taipei, +886 2 2751 9866 King’s Sign Watch Co., LTD., Poh Ei Shop, No.33, Bo-ai Road, Zhongzheng, 100 Taipei, +886 2 2312 2772 Kin Kong Watch Co., No.432, Linsen N. Road, Zhongshan, 104 Taipei, +886 2 2560 1530 Ever Rich D.F.S. Corporation, Duty Free Plaza, No.129, Jinzhuang Road, Neihu, 114 Taipei, +886 2 8792 3999 Century Watch Co., 1F, No.6, Ln. 180, Sec. 6, Minquan E. Road, Neihu, 114 Taipei, +886 2 7743 7988 Basel Watch Gallery, No.16, Ln. 35, Jihu Road, Neihu, 114 Taipei, +886 2 2659 2330 Taiyuan Tianmei Shopping Centre, 1/F, Shengshi Watch,Tianmei Shopping Centre, 39 Xinjian Road, Taiyuan, Shanxi, 30002 Taiyuan, 0351-8308842 World Trade Shopping Centre, 1/F , Harmony Watch,World Trade Shopping Centre, 69 Fuxi Street, Taiyuan,Shanxi, 30002 Taiyuan, 0351-8689400 Taoyuan County Tasa Meng, Taoyuan International Airport Tasa Meng Duty Free Terminal 2, No.9, Hangzhan S. Road, Dayuan Township, 337 Taoyuan County, +886 3 3383 3133 Ever Rich D.F.S. Corporation, Taoyuan International Airport Duty Free Terminal 2, No.9, Hangzhan S. Road, Dayuan Township, 337 Taoyuan County, +886 3 398 3497 Ever Rich D.F.S. Corporation, Taoyuan International Airport Duty Free Terminal 1, No.9, Hangzhan S. Road, Dayuan Township, 337 Taoyuan County, +886 3 398 3497 Xi’an Haomen Store, 1/F ,Harmony Watch,Haomen Store, 36 South Street, Beilin Distric,Xi’an, 710001 Xi’an, 029-87263151 Yinchuan Xinhua Department Store, Xinhua Department Store, Yinchuan, 09516083021

THAILAND Bangkok Carl F. Bucherer Boutique Bangkok, Room no. M 44, M floor, Siam Paragon Department store 991, Rama1 rd, Pathumwan, Bangkok 10330, +66(0)2-610-9678-80

Cortina Watch (Thailand) Co.,Ltd., Soi Chidlom, Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330, +66 2254 1031

TURKEY

Antalya Olympus, 1.Floor, Cornellia Diamond Hotel, Belek, Antalya, +90 242 715 22 61 Parla, 1.Floor, No.49, Acısu Mevkii, Xanadu Hotel, Belek, Antalya, +90 242 715 15 32 Marka, 2.Floor, Kavok Sok. No. 8, Topcular, Antalya, +90 242 340 63 77 Perge, 2.Floor, Aksu Cikisi 2. Km, Aksu, Antalya, +90 242 426 36 36 Argos, Ground Floor, 54 Akdeniz Caddesi, Kemer, Antalya, +90 242 814 70 40 Istanbul Arte Gioia, Ground Floor, Istinyepark AVM, Giris Kat, No R410, Istinye, Istanbul, +90 212 345 65 08 Arte Gioia, Ground Floor, Akmerkez AVM, Zemin Kat, No116, Etiler, Istanbul, +90 212 282 19 02 Tesvikiye Istanbul DD Foreing Trade Ltd, Hüsrev Gerede Cad. 52/1, 34365 Tesvikiye Istanbul, +90 212 327 2550

UKRAINE Dnepropetrovsk Noblesse, 55, Karla Marksa Prospekt, Dnepropetrovsk, +380567898019 Kharkov Noblesse, 73/75, Sumskaya, Kharkov, +380577021300 Kiew Noblesse, 2, Krasnoarmeyskaya Ul., Kiew, +380442341932 Noblesse, 8, Sagaydachnogo, Kiew, +380444252059 Noblesse “Watches & Jewellery”, 1, Dorogozhitskaya Str., 04119 Kiew, +380 44 537 53 75 Odessa Noblesse, 6, Yekaterininskaya Ul., Odessa, +380487852453 Zaporozhie Noblesse, 234, Lenina Prospekt, Zaporozhie, +380612220081

UNITED KINGDOM Hook, Hampshire AS & Associates, P.O. Box 7076, Hook, Hampshire RG29 1EY, United Kingdom, +44 1256 862626

UNITED STATES MINOR OUTLAYING ISLANDS Ketchikan Caribbean Gems, 212 Front Street, 99901 Ketchikan, 907-225-7300 Caribbean Gems, 212 Front Street, 99901 Ketchikan, 907-225-7300

UZBEKISTAN Tashkent Royal Swiss, 14 Navoi Str, 100011 Tashkent, 00998 7124124

UNITED ARAB EMIRATES Abu Dhabi Rivoli Prestige Sowwah Square (AUH), Abu Dhabi, +97126432204 Rivoli Abu Dhabi Mall, Tourist Club Area, Tourist Club Area, Abu Dhabi, +971 2 6456220 Dubai Carl F. Bucherer Boutique Burj Dubai, Dubai Mall, Dubai, +971 4 3398972 Dubai Duty Free, Terminal 3, Dubai Duty Free, Dubai, +971 4 2203835

Rivoli Prestige - Waldorf Palm, Waldorf Palm, Dubai, +97143918511 Rivoli PRESTIGE Burj Al Arab, Burj Al Arab Hotel, Dubai, +971 4 3487281 RIVOLI PRESTIGE Al Qasr, 1, Shaikh Zayed Road, Dubai, +971 4 4342442 Rivoli Mall of the Emirates, Mall of the Emirates, Al Barsha, Dubai, +971 4 3413122 Rivoli Burjuman Center, Burjuman Center, Karama, Dubai, +971 4 3555191 Rivoli WAFI City, WAFI City, Karama, Dubai, +971 4 3246675

USA Annapolis LaBelle Cezanne, 186 Main Street, Annapolis 21402, 410-263-1996 Aventura King Jewelers, 18265 Biscayne Boulevard, Aventura 33160, 305-935-4900 Beavercreek J. Scott Jewelry, 114 Beavercreek Plaza, Beavercreek 81620, 970949-7020 Beverly Hills David Orgell, 262 North Rodeo Drive, Beverly Hills 90210, 310-273-6660 Birmingham Darakjian Jewelers, 101 Willits Street, Birmingham 48009, 248356-7140 Bloomington Jack Lewis Fine Jewelry, 1704 Eastland Dr. #1, Bloomington 61704, 309-663-0538 Boston Shreve, Crump and Low, 39 Newbury Street, Boston 02116, 617-267-9100 Breckenridge Breckenridge Jewelers, 215 South Main Street, Breckenridge 80424, 970-453-4370 Carmel Moyer Fine Jewelry, 14727 U.S. 31 North, Carmel 46032, 317-844-9003 Chicago Lester Lampert, 57 East Oak St., Chicago 60611, 800-228-9436 Cincinnati Stafford Jewelers, Kenwood Mall, 9573 Montgomery Road, Suite 56, Cincinnati 45236, 513-891-5200 Cliffside Park d’amore Jewelers, 731 Anderson Ave., Cliffside Park 07010, 201-945-0530 College Station Montelongo’s Fine Jewelry, 401 University Drive East, College Station 77840, 979 691 2019 Colts Neck J. Vincent Jewelers, 30 State Route 34 #301, Colts Neck 7722, 732-256-4410 Columbia Sandler Fine Jewelry, 471-13 Town Center Place, Columbia 29229, 803-788-1590 Costa Mesa The Watch Connection, 3033 South Bristol Street, Costa Mesa 92626, 714-432-8200 Dallas Timeless Luxury Watches, 6950 Lebanon Road, Suite 103, Dallas 75034, 214-494-4241 Dayton Carl F. Bucherer North America, 1805 South Metro Parkway, Dayton 45459, +1 800 395 4306 Denver Oster Jewelers, 251 Steel Street, Cherry Creek North, Denver 80206, 303-572-1111

Dublin Barons Jewelers, 4870 Dublin Blvd, Dublin 94568, (925) 452-1700 East Hampton London Jewelers, 2 Main Street, East Hampton 11937, 631-329-3939 Ellisville Clarkson Jewelers, 1306 C. Clarkson/Clayton Center, Ellisville 63011, 636-227-2006 Ft. Meyers Provident Jewelers, 15245 South Tamiami Tr., Ft. Meyers 33908, 239-274-7777 Glen Cove London Jewelers, 28 School St., Glen Cove 11542, 516-671-3154 Glen Ellyn Costello Jewelers, 474 N. Main St., Glen Ellyn 60137, 630-790-3272 Greenvale London Jewelers, 180 Wheatley Plaza, Greenvale 11548, 516-621-8844 Hartford Armstrong Rockwell, 241 Asylum Street, Hartford 06103, 860-246-9858 Houston Shannon Fine Jewelry, 6944 Cypress Creek Parkway, Houston 77069, 281-893-1175 Nazar’s Fine Jewelry, 5887 Westheimer, Suite B, Houston 77057, 713-952-5444 Jupiter Provident Jewelers, 828 W. Indian Town Rd., Jupiter 33458, 561-747-4449 Ketchum Barry Peterson Jewelers, 511 Sun Valley Road, Ketchum 83340, 208-726-5202 Knoxville Kimball’s Jewelers, 6464 Kingston Pike, Knoxville 37919, 865-584-0026 Las Vegas The Wynn Las Vegas, 3131 Las Vegas Boulevard South, Las Vegas 89109, 702-770-3531 Leawood Mazzarese, 4850 W. 135th St., Leawood 66224, 800 735 5112 Lighthouse Point J.R. Dunn, 4210 North Federal Highway, Lighthouse Point 33064, 866-362-5787 Manhasset London Jewelers, Americana Manhasset Mall, 2046 Northern Boulevard, Manhasset 11030, 516-627-7475 Marlton Bernie Robbins, The Promenade at Sagemore, 500 Route 73 South, Marlton 08053, 856-985-4500 Naperville Costello Jewelers, 33 W. Jefferson, Naperville 60540, 630-355-1311 Naples Bigham Jewelers, 2425 Tamiami Tr. North Suite 101, Naples 34103, 239-434-2800 New York Kenjo, 40 West 57th St., New York 10019, 800-548-8463 Newport Beach Mardo Jewelers, 980 West Coast Highway, Newport Beach 92663, 949 675 1701 Omaha Gunderson Fine Jewelers, Suite 111, 17255 Davenport St., Omaha 68118, 402 935-6332

Osprey Armel Jewelers, Bay Street Village & Town Center, 3976 Destination Drive, Osprey 34229, 941-966-5878 Pittsburgh Louis Anthony, 1775 N. Highland Rd., Pittsburgh 15241, 412-854-0310 Ridgeland Sollbergers, 1111 Highland Colony Parkway, Ridgeland 39157, 601-853-1777 Rolling Hills Estates Morgans Jewelers, 50- C Peninsula Center, Rolling Hills Estates 90274, 310-541-2052 Rowland Heights Chong Hing Jewelers, 18436 Colima Road, Suite A, Rowland Heights 91748, 626-810-8883 Salt Lake City J. Brooks Jewelers, Fashion Plaza, 152 East Winchester St., Salt Lake City 84107, 801-266-4747 San Gabriel Chong Hing Jewelers, 140 W. Valley Blvd. #119-120, San Gabriel 91776, 626-280-9195 San Mateo Steiner’s Jewelry, 231 South an Mateo Dr., San Mateo 94410, 650-342-1824 Santa Clara CH Premier Jewelers, 2855 Stevens Creek Blvd., #1251, Santa Clara 95050, 408-983-2688 Sarasota Armel Jewelers, St. Armands Circle, 22 N. Boulevard of the Presidents, Sarasota 34236, 941-388-3711 Scarsdale Daniele Trissi, 14-16 Spencer Place, Scarsdale 10583, 914 723 4500 Scottsdale Isaac Jewelers, 15044 N. Scottsdale Rd., Suite 130, Scottsdale 85254, 480-941-9090 Sioux City Gunderson Fine Jewelers, 4830 Sergeant Road, Sioux City 51106, 712 255 7229 Sioux Falls Gunderson Fine Jewelers, 2109 West 57th St., Sioux Falls 57108, 605-338-9060 Southampton London Jewelers , 47 Main Street, Southampton 11968, 631-287-4499 Tampa Old Northeast Jewelers, Tampa International Plaza Mall, 2223 N. Westshore Blvd., Suite 171, Tampa 33607, 813-875-8899 Thousand Oaks Dejaun Jewelers, The Oaks Shopping Center, 424 W. Hillcrest Dr., Thousand Oaks 91360, 805 495 1425 Toledo Harold Jaffe Jewelers, 4211 Talmadge Rd., Toledo 43623, 419472-4480 Wayne Bernie Robbins, The Radnor Hotel, 595 Lancaster Ave., Suite 301, Wayne 19087, 610-971-2446 West Palm Beach Provident Jewelers, 331 Clematis Street, West Palm Beach 33401, 561-833-7755

INSIGHT BY CARL F. BUCHERER Nº10 – 47