2013 A vision of time The dimension of time and all of its facets are what make the current era starting in 2013 so exciting. On the one hand, the omnipresent phenomena of globalization and digitalization increasingly rationalize time as a resource. This creates new challenges in all aspects of our lives and require us to take a more innovative look at the future. On the other hand, we are also increasingly aware of the slowness of time and self-reflection, feelings that are supported by values such as sustainability, substance, individuality and the longing for home and tradition. In terms of luxury goods, this development means that the end product is less important than the overall unique, creative process. Based on this new concept of luxury, it is becoming decreasingly important what we buy; more important, in contrast, are our intentions and our feelings when making the purchase. This shift in mood is more distinct than ever before in the watch business. With their top locations, luxurious furnishings and first-class service, a visit to a Bucherer store is an experience in and of itself. The “Old England” store opens in 2013 on the boulevard des Capucines, near place Vendôme and the Opéra, and a new flagship store is opened in Munich. The Carl F. Bucherer boutique at the Bucherer store in Paris communicates the corporate architecture of Carl F. Bucherer with the motto “Feel at home”, and their unique, timeless design and high-end materials provide a subtle, relaxing atmosphere. Indeed, it is this successful combination of solid roots and constant innovation that not only shaped the history of the Carl F. Bucherer company and brand but still make it unique in the industry.
For always and forever
The perpetual calendar takes into consideration the different lengths of February in leap years.
88 .
125 Years’ Swiss History of Time
Born into and still at home in the Swiss watch sector, the brand sees the continuation of this legacy as an honorable and self-evident objective. Carl F. Bucherer pursues sustainable positive development driven by attention to detail and a passion among the people who stand behind the brand. Carl F. Bucherer will also continue to be the preferred watch manufacturer for anyone who treasures true value, who won’t be unsettled by the short-lived trends of the time, and who wants to go their own way with class and style. I look forward to a dynamic future of the brand, in which we continue to keep up with time and remain true to our roots. Yours faithfully,
Sascha Moeri, CEO Bucherer Montres S.A.