Verónica Espinel

My work is generated through concepts, so I always look for a solid idea that gives sense to the formal aspect, taking care of every detail of the design process. I believe in simplicity and functionality as a more direct and effective form of communication, especially through the use of color and typography, using digital tools. My projects so far include branding, editorial, web, content creation, graphic design and advertising campaigns. I also like creative writing, video editing and UX/UI. In my spare time, you’ll most likely find me reading.