TKO Radio Media Pack

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TKO RADIO

tko.radio


TKO RADIO

ABOUT RADIO AND TKO RADIO HAS A LARGE AUDIENCE Research shows that radio reaches 90% of adults every week. RADIO IS EVERYWHERE Listeners take radio with Home, car, beach, mobile...

TKO Radio started broadcasting in 2004 on the Costa Blanca, and has been a consistent favourite for the English-speaking audience.

them.

RADIO IS COST EFFECTIVE Studies show a return of around 10% of ad spend. RADIO IS FLEXIBLE Radio messaging can be updated quickly and frequently.

TKO Radio adapts and provides listeners with what they ask for, confirming the importance of listening. TKO Radio listeners are of a higher-disposable income group, more willing to purchase products and services directly.

RADIO BUILDS BRAND AWARENESS Radio taps into the audio sensory memory bank and both creates and enforces your brand message. AD AVOIDANCE IS MINIMAL Radio off the best solution to ad avoidance than any other medium, as skipping adverts is not an easy option.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO

The TKO Audience and Demographics Across our quantifiable platforms, we are able to confirm that 47% of the TKO audience are women, 53% are men.

The vast majority, over 60%, are in the more affluent over 45 age group. Within that group, 45 to 54 is most dominant, with around 25% overall, followed by 55 to 64, slightly lower, and then 65+. The gender gap, although slight across age ranges, is closer in the 65+ group. Globally, on our social networks, we have a 53% audience reach in Spain, 30% in the United Kingdom. Amongst our other geographical catchments, we can include Ireland, Belgium, Germany, Netherlands, Norway, and France. Locally, the top areas of our audience are Torrevieja, Orihuela, Rojales, La Marina, San Miguel, Catral, with a potential audience of around 35,000 English residents, amplified further when adding the English-speaking communities.. On our website, 60% of our traffic comes from search engines, 30% direct, and around 10% from social networks.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO

Radio Adverts Radio adverts, "spots" increase the impact.

can contain music, voices, and sound effects to

We will work with you to find the best script for your advert, which should include a focal point and a call to action (such as visiting your location). General "spots" are available in 20 or 30 second duration, but can be increased if needed. We will create the advert for you, or you can provide your own (subject to conditions). TKO uses sophisticated scheduling software to maximise results which can play adverts on specific days, or time, and avoid similar business types in the same block. Your advert can be changed regularly and quickly (subject to conditions).

Show Sponsorship Sponsoring a radio show on TKO Radio helps to reinforce your business, brand or message by having your business or brand associated with the show. This means more people are likely to hear your advert, and as it is the only one played at that time, it is also more likely to be recalled by the listener at a later date. Sponsorship is a long term partnership between you and us.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO

Feature Sponsorship Sponsoring a feature on TKO Radio helps to reinforce your business, brand or message by having your message played adjacent to popular segments such as the news or weather. As these features fall into the active listener environment, the strength of the reach is increased, thus improving the overall campaign capacity. The features are also regular, which has the added impact of repetition, and repetition is one of the keys to improving the message reach.

Additions Advertising your business or message on TKO Radio also means you will be added to our popular business directory on the tko.radio website. This is included in every package, and presenters frequently point listeners to the directory for more information about our partners. We also offer additional options such as banner publicity and features in our digital publications and platforms, created with your business in mind, and so they are bespoke additions.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO

BROADCASTING ON 91.9fm

TKO Radio broadcasts from the heart of the English-speaking community, covering key areas such as Torrevieja, Orihuela Costa, Ciudad Quesada, La Marina, and others.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO

BROADCASTING ONLINE

TKO Radio also has a loyal and ever-expanding audience online, reaching around the globe. The audience listens through traditional audio feeds such as our website, as well as radio-based mobile phone apps, and Alexa smart speakers and other devices.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO

OUR PARTNERS On TKO Radio, you are in the company of high-profile businesses.

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO CONTACT US TODAY AND SEE HOW WE CAN HELP YOU

Telephone: +34 851 000 799 E-mail: admin@tko.media


TKO RADIO Telephone: +34 851 000 799 E-mail: admin@tko.media


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