TheatreMagic ::: March-May 2023

INOX Launches Chatbot 'OPUS'

INOX Leisure, announced the launch of its Chatbot named 'OPUS,' which can be accessed on WhatsApp, INOX's website and app. The Chatbot allows INOX patrons for booking movie tickets, place their F&B orders and resolve other servicerelated queries in a fast and seamless manner. With an objective to make INOX's customer interface comprehensive and integrated digitally, OPUS, the Chabot is designed to deliver a seamless selfservice experience to book movie tickets and order F&B across India and enable faster resolution of consumer queries and issues.

Patrons can avail the digital utility by simply sending a text message to INOX's verified WhatsApp mobile number 9930000193 from their mobile devices, agreeing to the legal terms of use, and then initiating a conversation. The Chatbot is built with the latest intuitive capabilities of the WhatsApp API platform that enables users to select 'quick replies.' It eliminates the need for users to type out a message. OPUS is available 24x7, including holidays, and the service will be available across India. It is entirely safe, as it works on a secure end-to-end encrypted messaging channel. Apart from WhatsApp, users can also interact with the Chatbot when they visit the INOX website or the INOX app on both Android and IOS platforms.

Commenting on the launch, Alok Tandon, Chief Executive Officer, INOX Leisure, said, "INOX has been the torchbearer of technology in the cinema exhibition sector. We have put technology to use, in different domains, whether it is about enhancing the cinema viewing experience through global formats, or consumer marketing or cinema operations. Today's digital India

prefers to interact with brands in a more independent manner at their own convenience over a medium of their choice. With the launch of OPUS, we intend to give them a seamless self-service experience to book movie tickets and order F&B across any INOX multiplex in India. Our objective will not only enhance customer experience but also provide a seamless, all-in-one, and personalised experience to our patrons."

OPUS allows patrons the book F&B, resend booking confirmation, corporate booking, provide feedback, raise queries and complaints and find the nearest INOX.

PVR Selects Qube Wire for E-Content Delivery

PVR Cinemas announced that it has chosen Qube Wire as its electronic content delivery partner. PVR Cinemas has signed a contract with Qube Wire to deliver movies, trailers and advertisements to 876 screens at 176 sites across India. Qube Wire's global cloud delivery platform is known for its ease of installation, operation and future-proof connectivity options, providing an easy way to provide content and key delivery at very attractive costs.

"We were looking for a robust and reliable content delivery solution that gives us flexibility, reliability and

transparency. With Qube Wire, we can track and monitor all content movement for our theatres from one dashboard," said Kamal Gianchandani, Chief of Strategy, PVR Limited.

The most important advantage that Qube Wire's electronic delivery provides is the elimination of logistic challenges due to the shipment of hard drives. There is also a significant reduction in the time taken, and the manual labour involved, in the delivery of advertising and trailers across the network. Qube Wire's cloud-based content delivery using broadband also has many operational advantages over multicast delivery using satellite networks. DCP and KDM deliveries can also be tracked end-to-end by authorised PVR personnel from anywhere in the world. Besides being more convenient, Qube Wire is an environment friendly solution, in line with PVR's mission as a responsible corporate citizen.

Qube Wire, a global leader in providing electronic delivery solutions for digital cinema, brings to the table its market-leading electronic content delivery platform that is unsurpassed in its security features. This leading technology has been assessed and ratified by all major Hollywood studios. Qube Wire's simple but comprehensive user interface helps distributors manage their digital cinema assets, assign territorial rights for their content, and deliver their Digital Cinema Packages (DCPs) to movie theatres. Additionally, theatres can manage their own digital cinema device details, download KDMs, and access details about all the movies they are showing via their individualised web portal, all for free.

Commenting on this partnership

Harsh Rohatgi, CEO, Qube Cinema said, "We are excited to partner with PVR to strengthen their content distribution. Our customers around

Equipment

Upgraded with GDC Technology, INOX

INOX Leisure announced that is has signed an agreement with GDC Technology Limited (GDC), a leading global provider of digital cinema solution, for upgrading its projection and sound systems to the latest digital cinema media server and audio technology. As per the agreement, INOX will upgrade to GDC's SR1000 Standalone Integrated Media Block (IMB) and also install GDC's Enterprise Series Storage, a dedicated storage playback system designed for an IMB to manage movie content.

INOX's media server and sound upgrade strategy involves the replacement of legacy media servers with the GDC SR-1000 IMB at existing sites and for upcoming construction projects in India. INOX will deploy the optional built-in cinema audio processor, an embedded processing engine with the capability to provide 5.1 or 7.1 surround sound. The SR-1000 IMB is GDC's 6th generation server and is designed for near zero maintenance, and would allow INOX to bring together its media servers and sound processors, thereby driving cost and operation efficiencies.

"We have always assigned topmost priority to technology and believed

that it plays an extremely critical role in defining the cinema experience. This belief makes us innovate and curate solutions, which are not just efficient, but are also the best. The performance of GDC's media server, especially with the quality of the sound provided by the new audio feature, is extremely impressive, and would enhance movie watching experience," said Alok Tandon, Chief Executive Officer - INOX Leisure. "Besides the quality and affordability of the server, the reputation of GDC's local service teams across the country was a decisive factor in our decision" adds Alok.

"Our SR Series media server technology provides INOX with not only a reliability unparalleled in the cinema industry, but also the top quality of a built-in cinema audio processor which greatly enhances the patron's listening experience," said Dr. Man Nang Chong, Founder, Chairman, and CEO - GDC Technology. "We value our partnership with INOX and look forward to working together to spread their passion to deliver moments which will be treasured by INOX's patrons across India", he adds.

Pushpa: The Rise raises 10 million Rubles at Russia's Box Office

Allu Arjun-starrer Pushpa: The Rise has collected over 10 million Rubles amounting to approximately

INR 13 crore rupees at the box office in Russia. The Telugu blockbuster released in Russian language in 774 screens across the country, said Mythri Movie Makers on its official Twitter page.

"#PushpaTheRise is a RAGE in Russia. 25 days and counting of successful run in 774 screens with a collection of over 10M Rubles," the production banner said in the tweet. Also starring Rashmika Mandanna, Pushpa: The Rise depicts the rise of a low wage labourer (Arjun) in the smuggling syndicate of red sandalwood, a rare wood that grows only in the Seshachalam Hills of Andhra Pradesh state. It released in India in association with Muttamsetty Media in 2021 and went on to become one of the biggest moneyspinners of the year earning over INR 350 crore rupees.

The film also opened the fifth edition of the Indian Film Festival in Russia in December. Allu Arjun, Rashmika, director Sukumar Bandreddi, producer Ravi Sankar and music composer DSP had attended the gala in Russia. A sequel, titled Pushpa: The Rule, is under production.

Volfoni Partners with INOX

INOX has strengthened its partnership with leading 3D solutions provider Volfoni by procuring additional Volfoni's SmartCrystal Diamond technology solution for its 3D cinema screens across the country. An agreement for new installations was signed between INOX and Volfoni during CineAsia 2022, at Bangkok. The choice for Volfoni's SmartCrystal Diamonds is backed by INOX's vision to adopt the best in cinema technologies, in order to ensure top notch cinema watching experiences for moviegoers.

the globe already recognise that Qube Wire is the best solution in the industry for electronic delivery, and now we are happy to partner with India's largest chain."

Alok Tandon, Chief Executive Officer, INOX Leisure said, "Over the years, we have been making giant strides on the cinema exhibition technology front, with some decisive and groundbreaking interventions. Our desire to satiate the evolving needs of the true connoisseurs of cinemas makes us choose the best solutions, strategically, from the best in the business. With the signing of this agreement, we are glad that more INOX screens equipped with Volfoni's SmartCrystal Diamond technology will be capable of offering a brighter image quality and an enhanced 3D movie viewing experience, in a highly efficient manner. We are delighted to cross an important milestone in our journey with Volfoni."

"We're delighted that INOX, one of India's leading exhibitors, have selected Volfoni as their trusted technology partner for 3D solutions once more," explained Araceli Vaello, Chief Commercial Officer at Volfoni Group. "By installing our SmartCrystal Diamond throughout their estate, INOX are well equipped to cater for the forthcoming wave of 3D content and can prepare audiences across India for captivating 3D moviegoing experiences" adds Araceli.

MovieMax Opens 7-screen Multiplex in Hyderabad

With MovieMax opening a multiplex with seven screens in Hyderabad, the cinephiles in the city are in for a

luxurious movie watching experience. MovieMax is known for their cinema viewing experience with theatres all across the country, including tier 2 cities. With opening two multiplexes back-to-back in Bikaner and Hyderabad, the brand is cementing its position as a market leader.

The Hyderabad property will give audiences a premium viewing experience with advance technology and an array of food and beverage options to make it a perfect outing with friends and families. MovieMax, a fast-expanding multiplex chain which is part of the Kanakia Group, was voted the 2022-2023 'Emerging Cinema Chain of the Year' at the IMAX Big Cine Awards in Chennai this year.

"Our aim at MovieMax is to reach out to the audiences in maximum capacity and to give them a good experience for an outing. All our cinemas would be equipped to showcase films with the best of technology and give people a wholesome experience with best seats, F & B and comfort of being at a premium property." said Ashish Kanakia, CEO, MovieMax Cinemas on the occasion of its launch.

Actor Adivi Sesh who was present at the opening of the theatre in Hyderabad said, "I am excited to be here. There is an emotional connect with the brand. Their Hyderabad property earlier was the place where I used to watch a lot of movies after moving here from states. I would like to congratulate MovieMax as they were the ones who started the luxurious experience for watching films."

"We are the fastest growing cinema chain in India. We have added 49 screens in last 6 months and are looking at adding 38 more screens in next three months. In terms of luxury, there are reclining seats in all our auditoriums here. There is live kitchen so our F&B menu is not restricted to popcorn and samosas," said Ashish Kanakia, CEO, MovieMax Cinemas.

RRR Makes History! Wins Oscar!!!

The Magnum Opus ‘RRR’ rewrites history at the 95th Academy Awards as 'Naatu Naatu', the song from SS Rajamouli directed 'RRR' has won the Oscars in the Best Original Song. 'Naatu Naatu', composed by MM Keeravani, sung by Rahul Sipligunj and Kaala Bhairava and written by Chandrabose winning the largest and most-prestigious awards globally, not only serves as a warm embrace to the musical legacy of Indian cinema while it opens the doors to better prospects for future Indian films in other categories in the prestigious yearly ceremony. ‘RRR’ which starred Ram Charan and Jr. NTR in the lead roles has been a very big hit in India and in overseas as well, it was getting a lot of love from audiences. Earlier, ‘Naatu Naatu’ won the Golden Globe award in the best original song category and now it has once again made the country proud by winning the Oscars. The Bollywood actress Deepika Padukone who introduced the song on the stage also got emotional when ‘RRR’ won the Oscars. The social media platforms have been flooded with reactions ever since the big win at the Oscars 95th Academy Awards.

PVR: The Luxury Collections

As the cinema brand continues to woo its moviegoing patrons with new launches, it offers an exclusive inside to the life and experience of luxury and extravagance. The luxury arm of the cinema chain has introduced four of the most sort after moviegoing experiences. TheatreWorld has brought to its readers a special interview with Renaud Palliere, CEO, The Luxury Collections, PVR Cinemas as we discuss the luxury arm of the brand and its future plans…

Director’s Cut, Forum Rex Walk, Bengaluru

Launching its luxury cinema formatDirector’s Cut at Forum Rex Walk, Bengaluru, the megabrand has marked the inauguration of the finest luxury cinema in Bengaluru and third of its kind in India. Seating a total of 243 audiences in its five super luxurious thematic auditoriums, it is uniquely designed to offer an unparalleled experience. The property is integrated with the best in segment in-cinema technological offerings, plush leather recliners, 4K laser projection system along with 7.1 Dolby surround sound system and Real-D 3D technology. It echoes modern luxury with its design and expansive range of gourmet menu curated by Mayank & Saito. The multiplex is a true benchmark of excellence with artworks in the widespread foyer paying a tribute to timeless directors and their legendary contribution to cinema.

All you may have to do is to nurture the process and let the other person rest whle the result may surely show up.

The movie lounge 'The Maverick' showcases PVR's concession counter and three auditoriums - 'The Lounge,' 'The Gallery' and 'The Grove.' And 'The Maestro' is a non-ticketed lounge with two auditoriums - 'The

Library' and 'The Venetian' welcoming guests including non-moviegoers to enjoy and indulge in authentic Japanese sushi, popcorns, gelatos, Mangalorean and Chettinad local cuisine and signature beverages. Adding to the experience is Bar Central, Popcorn Bar and Simply Sushi counters and a performance stage to witness live shows.

TheatreWorld team with Renaurd Palliere, CEO, The Luxury Collections, PVR Cinemas

PVR Promenade Mall, Vasant Kunj, New Delhi & PVR Ambienc Mall, Gurugram

PVR Cinemas and French Exhibitor CGR Cinemas, opened its premium ICE THEATERS auditorium in two of PVR's leading cinemas. CGR Cinemas intends to showcase Indian movies in ICE IMMERSIVE format to Indian audiences.

The new ICE Theaters auditorium marks a huge milestone for CGR Cinemas to launch its ICE IMMERSIVE technology in the Asia Pacific Region. The state-of-the-art ICE Immersive technology is a sensorial experience that features LED panels on each side of the auditorium, in order to fill the moviegoer's peripheral vision with

supplementary ambient colours and shapes complementing the action on the main screen. The panels create a spectacular visual atmosphere allowing the audience to watch movies in total immersion.

The auditoriums are equipped with 4K projection with maximum image quality, and 3D Dolby Atmos for the optimal audio playback. The custommade 60cm wide seat in curved rows provide ideal orientation towards the screen.

Jocelyn Bouyssy, Managing Director at ICE THEATERS, added, "After expanding our format across various territories, we are unbelievably proud

PVR Lulu Mall, Thiruvananthapuram

PVR introduced the first 12-screen multiplex in the state of Kerala at Lulu Mall, Thiruvananthapuram that is served in a luxuriously palatial setting with the highest standard of entertainment making it the city's most advanced cinema. It hosts international formats like IMAX and 4DX, 2 of PVR's luxury formats, LUXE intended for an audience segment that desires a great and exclusive experience. With a seating capacity of 1739 audiences, it is equipped with plush recliner seats, 2K RGB+ Laser projectors,

advanced Dolby 7.1 immersive audio and Next-Gen 3D technology. A menu curated by celebrity chef Sarah Todd is a winning feature of LUXE providing an exclusive gastronomic extravaganza to patrons. There are

to be starting this new collaboration with India's first exhibitor PVR Cinemas. Not only is this partnership allowing us to reach new audiences, it also is the opportunity for us to broaden our immersive experience to the Indian movie-making industry and undertake Bollywood movies postproduction, with the promise to deliver 20 Indian titles per year in ICE IMMERSIVE format. After working with all Major Hollywood Studios, this marks a momentous milestone for ICE THEATERS, and we could not be more thrilled starting this new adventure alongside luxury cinema chain PVR Cinemas".

screens and integrated with best-inclass theatrical solutions to offer an immersive and enhanced cinematic experience, plush recliner seats, SP4K laser projectors, advanced Dolby Atmos audio and Next-gen 3D technology. The multiplex features a visually stunning foyer with custom artworks of legendary stars of Hollywood and Indian cinema. The chandeliers and lounges add opulence giving a heritage twist to the contemporary design.

exclusive individual lounges with seating and concession for IMAX and LUXE. Curated artworks of eminent film personalities add accents and colour all around.

PVR's first multiplex in Jaipur located in the Mall of Jaipur, has a seating capacity of 944 audiences with eight

PVR Mall of Jaipur

An Insight to Luxury...

What are PVR's vision and expectations from the launch of the first DC in Bengaluru?

Renaud Palliere: Renaud Palliere: Renaud Palliere: Talking about the vision of PVR, it has been a long overdue rollout. The first Director's Cut in Vasant Kunj is 10 years old now, so if we discount two years of Covid we were planning to rollout Director's Cut outside its birthplace. We were already scouting for locations in South India and other parts of the country and immediately after Covid. And now we are opening Bengaluru, which we feel is one of the best possible locations. The property is amazing, it is iconic, it is a landmark, and for our first Director's Cut property here, we felt this was the right place to be. We are absolutely excited; our expectations are high, but we are very confident that the product will be well received here.

Could you elaborate on the highlights of the property in terms of the technology and features?

Renaud Palliere: Renaud Palliere: Renaud Palliere: Renaud Palliere: Renaud The DNA of Director's Cut is essentially all recliner seats, it is very sophisticated in its offerings, especially the concession offerings, they are served at your seats. The service mantra allows you to order from your seat and enjoy the food and beverages from the comfort of your first-class reclining seat. Another feature for Director's Cut is that they all look different. The idea is to create a very bespoke, very customised experience in every new Director's Cut that we do. Director's Cut Bengaluru looks very different from the last one in Gurgaon. There's some post renaissance in some minute design elements, but on a whole it's a different vibe which also

looks very different from Vasant Kunj not with standing the edge difference between all of these properties. Starting the journey outside of Delhi was well overdue and of course there's more as we go down, and this is the first one in Bengaluru and we are hoping to have a few more in the six months in Mumbai, Pune and others. Director's Cut is on a journey as a brand within PVR.

Shed some light on the future plans for expanding the ICE Immersive Format in India to make moviegoing more experiential than ever.

Renaud Palliere: Renaud Palliere: Initially we have four that are immediately lined up. While two of them at DLF Promenade Mall, Vasant Kunj and PVR Ambience Gurugram opened with Avatar: The Way of Water on December 16, the other two would be coming up at PVR Juhu in Mumbai and PVR Nexus Mall (formally Forum Mall) Koramangala in the coming year. The next 4 screens would be opened in new malls in Ahmedabad, Bengaluru and Pune. We are looking at having 20 of these screens in our portfolio across the metro cities.

What is your vision and expectation from the launch of the ICE THEATERS format in India?

Renaud Palliere: Renaud Palliere: Renaud Palliere: Renaud Palliere: Palliere: We are extremely happy that audiences have really appreciated this way of watching movies. And there was no other way than to launch it with Avatar: The Way of Water. Hence, we went out of the way to ensure that the screens were ready in time for the release of the movie. Unlike formats, the ICE experience is simpler. It offers LED panels on either side of the theatre walls to fill up a viewer's peripheral vision. The panels do not show a continuation of the action on the main screen which is quite distracting, instead projects shapes and colours that are in line with those visuals. Since Indian movies have lot of colour in them, these movies on ICE will really make these movies immersive than ever.

Please elaborate on the USP of Director's Cut.

Renaud Palliere: Renaud Palliere: The USP is to create the 'wow' factor and create an element of surprise, these essentially go in hand with telling a story, it's a narrative. We have filmmakers, actors, producers who do a great job at creating and storytelling a narrative. Director's Cut has displayed that storytelling in the brick and mortar. Right from the moment the guests enter, its escapism, its storytelling; you have layers upon layers of decorative items that recreate the vibe and the sort of cosiness. The 'wow' factor when we go into the auditoriums, for the first time you have no idea what they're going to like, traditionally, auditoriums don't compel in your mind what you're going to see. When you go to the

Renaurd Palliere Renaurd Palliere CEO - The Luxury Collections, PVR Cinemas

'Grove' or the 'Library' or the 'Gallery'; all these themes are chosen to participate in this effort to create complete escapism.

PVR DC properties are known for their luxurious experiences; how does this cater to the expansion plans? What are the elements you seek?

Renaud Palliere: Palliere: Like any other format, the location is important. At the end of the day, we are dealing with business, whether it is Director's Cut or more mainstream cinema, it is all about location. The geographical location is the first step. We follow that by focusing on creating a unique product. We want guests to experience a 'Never Seen Before' cinema when they visit us. This quality that we are aiming for works well with the audience that we target. We want to showcase this product to as wide an audience as possible, an audience that has an appetite and an interest in sophistication, in layering, in smooth details, that connects with emotion.

What are the technology offerings in the ICE Immersive Format and what are the USPs and premium feature of this format? How does it set itself apart from other experiential formats?

Renaud Palliere: Renaud Palliere: The format features exclusive ICE Theaters side panels that are placed on each side of the auditorium creating a spectacular visual atmosphere through dynamic colours and shapes. The side panels create ambient images that sync to the film, giving you a one-of-a-kind sensorial experience that's not distracting but rather complementary to the film. ICE Theaters features one of the best 4K projectors in the industry consisting of nine primary colours and producing a brightness of 60,000

lumens. The colours and brightness create a remarkable image quality and a much brighter 3D. The sound is everything for a full movie experience. ICE Theaters technology consists of over 50 sound sources, 50 speakers and 30 amplifiers. This state-of-theart sound technology not only allows one to hear every detailed sound, it creates the ultimate sound experience.

While ScreenX shows select scenes of a movie across 270 degrees unlike ICE which provides the immersive experience through the side panels throughout the duration of the movie, other key formats like 4DX stimulates all five senses with high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents. D-BOX redefines entertainment experiences with highly precise and immersive haptic technology that provides feedback to the entire body and that sparks the imagination through motion. For IMAX, movies are either shot on IMAX cameras or are digitally remastered.

Could you shed some more light on the expansion plans for Director's Cut and the cities you are looking to venture to?

Renaud Palliere: Renaud Palliere: Palliere: We are certainly looking to expand to Mumbai, as well as Pune. We are looking at Hyderabad as well, it is a very urban concept. Saying this we don't imply that we are not looking at second and third tier cities. They are also very sophisticated in their own ways, for instance in the northern part of India, cities like Chandigarh. In the south as well as there is market outside of big cities like Bangalore. The road is optimistically long.

Moviegoing habits have been changing ever since the onset of Covid. What exactly is PVR's approach to adapt to these habits?

Renaud Palliere: Palliere: Yes, it has changed naturally during Covid times. The moment cinemas opened the market launched a few extremely successful products. What has perhaps changed, is the content diversity. Cinema is a form of retail business; in retail if you want to remain relevant, you need to constantly reinvent yourself, rejuvenise the plan, re-inject new ideas into your offerings to keep the markets interested and curious. I believe PVR has always been doing this, even before Covid, perhaps now we are doing it a different pace and with a different eye.

Even with ICE Theaters, they are exclusive to PVR and even with ?ma Cinema, we are looking at putting up at least one or two of those sometime in 2023. These are headed in the direction where we contribute new and offer new things to the market. ma Cinema is tentatively planned to be opened in the Western region, Mumbai and also Goa. We will let you know more about the locations once the plans are in full swing. ICE as well, we are extremely optimistic about them as well. It is an experience that can't be reproduced at home. There's a huge opportunity continuing to offer an equally compelling entertainment products in India and beyond.

PVR is fueling the growth of Indian cinema industry with more and more experiential formats and luxury cinema experiences such as Director's Cut and LUXE. ICE (Immersive Cinema Experience) that we have just launched is a technology meant for an out-of-home entertainment experience. We want to give people reason to come out of their homes to watch movies with surround sound, large screens, enhanced projection system and ICE is distinct from other formats we have at present.

PSS Multiplex: Boosted with Matchless Audio Systems

Located in the heart of Vannarpettai, this massive four-screen multiplex greets its visitors with an unimaginable experience. Being the first multiplex to ever have been fitted out with Spain-origin KCS speakers, this multiplex is on its way to give a tough competition to its contemporaries.

PSS Multiplex is one of the most unique Space Planning Projects in the town with a spacious common lobby space featuring a selfie wall and a grand concession counter. With a vision to create the first of its kind multiplex, Prathap Raja, the Managing Director planned this lavish multiplex with the Theatre Consultant, N. B. Punniamoorthi.

With the extensive three-acre land, a versatile plan was initiated to construct a four-screen multiplex boasting a total capacity of 1145 seats including 49 luxurious recliner

seats. The recliner seats offer a lavish and comfortable seating as well as viewing experience to the audience. The cinema is one of the most unique Space Planning Projects in Tirunelveli with a spacious common lobby space boasting a selfie wall and a grand concession counter.

The theatre interiors have been designed by Dezign and Construction Studio from Chennai. Managing Director, N. P. Anand elaborated on the thought process behind designing this project. "The design is very unique, and each of the auditoriums

compliment the vibrant 3D view and colour. Each of the auditoriums are unique, as screen 1 is decked with olive green and grey, screen 2 with a red-coloured theme, screen 3 with gold accents and screen 4 with purple-themed interiors along with other elements and lighting concepts. They give the feel of a new experience in and around Tirunelveli. The sophisticated experience leaves the guests with an awe effect," added Anand.

Not only the screens, but also the lobby and the restrooms are well lit

along with the use of the latest materials leaving the guest with a completely novel experience. The façade is simple with spaces for hoardings compared to what we see inside the premises. The canopy has been designed in a manner that is incomparable to ordinary canopies. The shape, lights - both natural and artificial and the materials used were incorporated into a huge waiting space in front of the façade. The elevation has been facilitated by the Chennai based company Fabs and Glaze under the guidance of their Managing Director, Nagaraj.

The prior experience of owning and operating multiplex led Prathap Raja to choose a unique and never heard before audio system. The first ever KCS Speakers were imported specially for this project by the integrators Studio Soundscape with the help of Arun Ramesh, their Managing Director.

The remarkable seating experience has been provided by SR Seatiing. SR Seating has launched 2 of their new models SR09 and SR10 at PSS multiplex. These models are equipped with enhanced features of luxury and comfort which help in the movie watching experience over a period of long duration. The cosmetic features are enhanced by stitching patterns on the chair that have been introduced for the first time in the industry. The foam and fabric utilised are fire resistant and it is fitted with an easy, smooth and effortless sliding mechanism.

Talking about the technology, the four screens are equipped with best-in-

"The design is very unique, and each of the auditoriums compliment the vibrant 3D view and colour. Each of the auditoriums are unique, as Screen 1 is decked with olive green and grey, screen 2 with a red-coloured theme, screen 3 with gold accents and screen 4 with purple-themed interiors along with other elements and lighting concepts. They give the feel of a new experience in and around Tirunelveli. The sophisticated experience leaves the guests with an awe effect."

– N P Anand, Managing Director, Dezign and Construction Studio

class cinema technologies for both sound and projection. The auditoriums are equipped with

advanced digital Christie Laser Projection System for razor-sharp visuals.

Bansal Movieplex: The Most Iconic Cinema in Vadodara

Post its success in the city of Vadodara, the cinema brand has launched its latest cinema facility in the town of Tarsali. Offering more than just first-rate cinematic experiences with top-notch audio, the cinema facility is more than a mere movie theatre. It is set against beautiful outdoor surroundings and has one of the best digital aesthetics in the city.

The Director of Bansal Multiplex, Mahesh Chandra B Agarwal has provided complete guidance for Bansal's expansion and making it his goal and aim to make the multiplex the best in the vicinity. To achieve this goal, he worked in tandem with other experts to produce the best quality of work.

The interior works of Bansal Movieplex have been conceptualised and designed by Architect and Interior Designer Rahul Zaveri. With his natural sense of design, he made Bansal Movieplex a fantastic creation that emits an aura of eminence and fun. The cinema facility defies all expectations as it provides a modern, individualistic, creative and unapologetically fashionable cinema experience.

Bansal Movieplex Tarsali has been outfitted with high-tech 3D and large 4K screens. The have been procured

from Galalite and equipped at Bansal Movieplex with the help of the integration company, AM Services. In addition to the cutting-edge technology that it boasts, the cinema has also been equipped with exotic armchairs, luxurious interiors, a designated snack station, excellent surround speakers of JBL 9300 and laser projection.

At Bansal, you will find fabulous Art Deco interiors with comfortable and

luxurious seating. The cinema boasts incredible lighting for illumination and this is an integral component in the interior and architectural design. There are special footlights that are placed at floor level and utilised to alleviate the rough shadows that overhead lighting casts as well as to contribute to the illumination.

Bansal Movieplex Tarsali offers a wide range of movies for its audience. As they screen movies in regional languages, they provide entertainment for out of state audiences as well. It offers an array of food selections to cater to the food-obsessed crowd of the state. The offerings range from local snacks to the standard selection of nachos and popcorns. With affordability and entertainment at the forefront, the ticket rates are inexpensive to boost customer expectation, and entertainment is extravagant.

NY Cinemas:

Brings Cinematic Luxury to Ahmedabad

Owned by the veteran actor Ajay Devgn, the cinema chain has opened yet another lush cinema in the city of Ahmedabad featuring four screens. The multiplex has emerged as the talk of the town with its Bollywood themed Neon Wall that is showcased in the lounge area.

The four-screen multiplex in Ahmedabad is host to the city's first Dolby Atmos screen and a screen with full recliners. The auditoriums have a total seating capacity of 788 and are fortified with 3D-equipped 2K projection and 7.1 surround sound, bringing the latest multiplex technology to the city.

The multiplex offers multiplex engagement opportunities for the audiences including a 360-degree rotation selfie point, a luxury lounge complimented with a 40-feet Bollywood-themed neon wall that captures various emotions of Indian movies providing audiences a place to connect with films and make new

memories. NY Cinemas Ahmedabad is also home to the NY Store, where patrons can purchase exclusive celebrity branded merchandise; a shopping experience within the cinema theatre that brings the patrons closer to their favourite stars. For all the food lovers the cinema has an inhouse Café NY boasting a live kitchen and a never seen before Mocktail Bar.

The Mocktail Bar offers to moviegoers a plethora of food and beverage options combining perennial cinema favourites with a specially curated cuisine.

Speaking on the ethos of the cinema chain, Ajay Devgn adds, "Ahmedabad now has the most luxurious cinema present in Gujarat. We are happy to bring you the multiplex filled with comfort, luxury, and a homely feeling but in a filmy manner.

The cinema facility is the third offering by the brand to the state of Gujarat. This project is the most premium property of NY with state-of-the-art features and amenities for moviegoers to enjoy. The cinema chain promises to bring a world-class experience to India's heartland.

"We are not only bringing you a multiplex experience, but an overall entertainment space wrapped in luxury in a filmy style."

- Rajeev Sharma, NY Cinemas CEO

EVP Cinemas:

India's First Pre-Engineered Theatre

The six-screen cinema theatre is a popular hangout spot in Chembarambakkam in the state of Tamil Nadu. It has redefined cinemagoing experiences with its one-of-a-kind approach to house a cinema complex within a pre-engineered structure. Despite its unique approach, the cinema theatre does not compromise with the entertainment it delivers.

EVP Cinemas is the by-product of Santhosh Reddy's visionary idea as he introduced for the first-time cinematic entertainment in a pre-engineered building (PEB). The construction began towards the end of 2017 and the cinema theatre was fully functional by 2019. With a total of six screens to satiate the demands of the audience, the cinema boasts a seating capacity of 1515 seats.

Being the first PEB Theatre in India, EVP Cinemas has gained itself a name for its uniqueness. Each of its screens are fabricated wall to wall, and are boosted with 4K quality projection and Dolby Atmos sound technology.

The cinema theatre features a large and extensive lobby, that can accommodate around 500 moviegoers. It is home to three

food courts and offers alternative entertainment options like gaming for children and teenagers. To attract the attention of the moviegoers, EVP Cinemas has utilised golden coloured

What is a Pre-Engineered Building (PEB)?

A pre-engineered building is a building that is designed and manufactured off-site, in a factory or workshop, and then transported to the construction site for assembly. PEBs are commonly used in industrial, commercial, and institutional construction projects because they offer several advantages over traditional building methods.

aluminium composite panel for its exterior. Alongside the lobby and concession section, there are LED panels that have been installed to play content. The cinema theatre has dedicatedly separated LED panels that play advertisements and those that showcase movie updates. The interiors of the lobby are also designed using aluminium composite panels. In between these aluminium composite panels, the cinema designers have made use of polycarbonate. Each of the six screens are designed and conceptualised differently. They follow distinct colour schemes and this is visible from the colours of the seats, walls and lights along the stairs. The lights usually match the scheme of the auditorium.

"The entire structure has been made using PEB structure. Our involvement was from the initial stage so that we could achieve the best seating layout for all of the six screens and also the best viewing angles keeping in mind that the screens were located right next to each other in a circle. Since it was a PEB structure, using our expertise and experience, the chair fasteners were first laid and then the concrete flooring was completed. All chairs were of 23" CTC to ensure maximum comfort and satisfaction for the audience. All of this was achieved using hard work and team efforts of all the people involved in the project. We would like to thank Santosh for his support during this entire process,"

Amit Raathore, Managing Director,

commented

S R Seatiing Private Limited. The building sits steady with three floors, with the ground floor being the showrunner as it houses the cinema screens, the lobby and the concessions area, while the other floors house the projection room and the air conditioning indoor units. EVP Cinemas offers its visitors ample space for parking and was Tamil Nadu's first cinema theatre to be boosted with FASTag for parking payments.

Rajhans Cinemas: Ventures into the Heart of Varachha

With thirty multiplexes under its belt, the growing cinema brand, headquartered in Surat, Gujarat India, has launched its latest three-screen cinema project in the city of Sitanagar. Like all of its other multiplexes, the cinema is designed and built with modern amenities ensuring that their patrons revel in entertainment.

Run by the Rajhans (Desai-Jain) Group, Rajhans Cinemas is serving one of the finest cinema experiences to moviegoers, especially in Surat. With its state-of-the-art technology and widest choice of experiences, Rajhans Cinemas has made its presence known in the city of Sitanagar, the heart of Varachha.

The area witnesses massive footfalls each day and Rajhans identified the need of a well-equipped entertainment hub. This encouraged the cinema brand to open a new multiplex in the city with an to providing quality moviegoing experiences to movie buffs of Varachha. Further, continuing their legacy of being the foremost exhibitor in Surat, they aspire to take this opportunity once again to entertain Surat with their best. Catering to the people of Diamond

City, this multiplex is also Surat's own multiplex where one can feel, relax, enjoy and make the most of their time. Speaking about its uniqueness, Kuldeep Singh Sisodiya, COO, Rajhans Cinemas adds, "The main

aspect of this cinema which is unique in itself is the 'Family Feeling' it generates."

Rajhans Cinemas as the pioneer of ultramodern cinema in the city boasts being the first and most-coveted destination for movie watching. Rajhans Cinemas Sitanagar is a tribute to providing decades of entertainment in the city. The cinema is located in one of the more happening areas of the city providing movie buffs an ultimate destination for fun and

good times. The entire cinema is designed and built with modern amenities so that everyone loves to revel in entertainment at its best.

"The three-screen multiplex is equipped with a wide range of amenities to make the movie watching experience richer and more memorable. From the box office, big screens, spacious seating arrangements to advanced audio systems, everything is perfected to provide the best cinematic experience in Sitanagar. The multiplex features all the best-in-class facilities to enrich entertainment to the fullest," says Kuldeep Singh Sisodiya.

The ambience inside the cinema starts with a firm sense of entry that was aimed to create an invitation to extravagance and make the visitors fascinated to explore the interiors. The lobby reflects an air of opulence, with a dark-coloured theme. It's surprise that gold has been associated with luxury; apart from serving as an element of indulgence, it effortlessly evokes a sense of unmatched grandeur. The accent and ambient light also work in favour of the entire lobby to keep it shimmered and act as an added element of aesthetic. The use of reflective materials for floors and walls subtly bounces off the light inside the lobby, adding itself to the decorative lighting system.

"The three-screen multiplex is equipped with a wide range of amenities to make the movie watching experience richer and more memorable. From the box office, big screens, spacious seating arrangements to advanced audio systems, everything is perfected to provide the best cinematic experience in Sitanagar. The multiplex features all the bestin-class facilities to enrich entertainment to the fullest."

– Kuldeep Singh Sisodiya Chief Operating Officer, Rajhans Cinemas

In creating an immersive experience, the overall design elements truly captivated the consciousness of the patrons while similarly attracting them to wait for the next movie.

The complete journey from buying tickets to watching a movie is enhanced by the opulence of the lighting in the lobby and cinema

screens. The lighting boosts the combination of perforated panels and bronze mirrors. Each surface is deliberately designed to create a luxurious experience. The feature light in the lobby draws the eye upwards, elevating every corner. The backlit artwork showcases Indian cinematic history with the continuing theme of cutouts.

Like their other multiplexes, Rajhans Cinemas Sitanagar, is undoubtedly technically enhanced. From top-class sound technology, to spectacular screen resolutions, outstanding 3D to advanced projection systems, everything here is technicallyenhanced. There is also M-ticketing available for contactless payments and procedures that save time. From the lobby to the auditoriums, finest propositions of lights and laser technologies are used to created a sense of wonder and elation. In short, there are a number technical details that have been incorporated

professionally to seamlessly maneuver cinema operations.

Rajhans Cinemas is committed to provide extremely modern entertainment services with good value for money. "Our cinemas offer hassle-free ticket booking, ideal seating arrangements complete with added capacity, high-definition screens and pin sharp surround sound to make you feel every heartbeat, all in magnificently-themed ambiences. We believe our cinemas are not just to watch films, but rather to experience! After all, when the world in itself is a stage, we just love

to be the entertaining players for our broad range of audiences," commented Kuldeep Singh Sisodiya.

"Our cinemas offer hassle-free ticket booking, ideal seating arrangements complete with added capacity, high-definition screens and pin sharp surround sound to make you feel every heartbeat, all in magnificently-themed ambiences. We believe our cinemas are not just to watch films, but rather to experience! After all, when the world in itself is a stage, we just love to be the entertaining players for our broad range of audiences." – Kuldeep

Singh Sisodiya

Rajhans Cinemas is on a mission to provide good entertainment to its audiences as it aims to be the torchbearer of breaking the hackneyed routine and encouraging people to watch more movies. They aspire to herald the best escape plan from daily routines for people as they encourage them to treat their leisure time with the best entertainment coupled with an array of snacks. At Rajhans, snacking is in itself an unforgettable joy as every item is freshly prepared to cater the palettes of the audiences.

INOX: Adds New Waves of Entertainment

The leading multiplex chain continues to expand its horizons as it introduces two new multiplexes in the southern belt of India. With its latest launches in the cities of Mysuru and Vijayawada, it has brought unmatched cinematic entertainment to its dedicated patrons. Along with its attempt to woo the audiences in the South, it has also launched an unparalleled 7-star luxury experience in the North with its Insignia auditoriums in West Delhi.

INOX Leisure opened its second multiplex in the city of Mysuru at Centro, which is located on the Bangalore-Nilgiri Road. As an architectural masterpiece located at a very convenient spot in the city, the new multiplex lays a perfect example of encapsulating a remarkable design diversity while retaining an aweinspiring atmosphere. The design style of this new multiplex has characteristics from contemporary, young and elegant elements. The use of timeless geometric patterns along with modernistic ceiling feature and contemporary decor resonate well with the Mysuru patrons. Movie lovers will have a wonderful time in its contemporary interiors as they soak in the thoughtfully curated ambience. The new multiplex has four impressively designed auditoria with a total of 474 seats. Each of the four screens in the multiplex are soaked in comfort and equipped with the bestin-class cinema technologies for

sound and projection. All the four auditoria are equipped with advanced Laser projection system for razorsharp visuals. In addition, the multiplex also offers a great sound experience with Dolby Atmos technology in one of the auditoria. The immersive ambience of auditoria compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.

The multiplex possesses a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. The live kitchen and the F&B concession counter serves a range of flavoured popcorns, sandwiches, nachos,

pizzas and burgers apart from a variety of hot and cold beverages.

Commenting on the opening, Mohit Bhargava, Regional Director - South, INOX Leisure, said, "We are overjoyed to open our second multiplex in one of the most famous tourist destinations of South IndiaMysuru. With its unmatchable technological advancement, the new multiplex will offer a seamless movie experience to audience of all age groups along with providing impeccable snacking options. We are hopeful that the Live Kitchen along with our warm hospitality will leave movie buffs in awe of their overall movie experience."

INOX Centro, Mysuru

INOX Laila Mall, Vijayawada

Marking the third multiplex in the city of Vijayawada, INOX has launched a three-screen multiplex at the Laila Mall, located on MG Road. The multiplex has impressively-designed auditoira with a total of 959 seats.

Each of the three screens in the multiplex ooze comfort and are equipped with the best-in-class cinema technologies for sound and projection. All of the three auditoriums are equipped with Laser Projection system for razor-sharp visuals. In addition, the multiplex also offers a great sound experience with Dolby Atmos technology. The immersive ambience compliments the vibrant 3D view which powered by Volfoni Smart Crystal Diamond solution.

The interior décor of INOX Laila Mall has been beautifully handled and crafted using a timeless design language that speaks of style and luxury. Guests will be greeted by a

heighted lobby which carried a bold statement in a dynamic geometry composed with gold rafters. A cosy and inviting F&B concession counter, with highlights of gold metal sheets and lacquered glass design, creates a chic and sophisticated experience leaving guests in awe.

Commenting on the opening, Mohit Bhargava, Regional Director - South, INOX Leisure Limited, said, "We are delighted to launch our third multiplex in the city of Vijayawada. The new multiplex, integrated with state-of-the-

art technological solutions and plush interiors, stands as a unique property with a comfortable yet classy ambience, perfectly, designed for moviegoers in Vijayawada, complimented by some wonderful F&B choices. Our aim is to strengthen our presence in the region and deliver top-notch cinema viewing experiences to our patrons. We are certain that our new multiplex will be the preferred entertainment destination for the cinemagoers in Vijayawada. We look forward to welcoming them to INOX."

INOX Insignia: Ultra-luxurious Experience in the Heart of West Delhi

The leading multiplex chain launched its newest multiplex boasting 5 Insignia screens in the heart of West Delhi at RCube Monad Mall. It has impressively designed auditoriums owing to the brand's commitment with a total of 216 recliner seats. The 7-start signature experience, Insignia, will be a true representation of an unmatched cinematic experience which combines the best of luxury and technology, paired with delightful food ordering for cinema buffs.

Speaking on the launch, Lalit Ojha, Regional Director - North, INOX Leisure said, "We feel proud and delighted to introduce first INOX Insignia for our patrons in West Delhi. The launch reiterates our commitment to provide not only an extraordinary cinematic experience but also a wholesome fine dining experience to the movie-lovers in the city. We are certain that our patrons will enjoy our superlative hospitality and we look forward to inviting our patrons in Delhi for an ultimate INOX indulgence."

Each of the five auditoriums are equipped with advanced Laser Projection system for unparalleled visuals and Dolby Atmos technology offering an inordinate

sound experience. The immersive ambience of the auditoriums compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The design of the multiplex has been beautifully handled and crafted using a timeless design language that speaks of style and luxury. Guests will be greeted by impressive heights which echo in the use of remarkable video walls. A cosy

and warm Insignia lounge creates an experience that is elegant leaving the guests in awe.

The all-new Insignia offers an ultrapremium movie watching experience. The Insignia kitchen offers a specially curated menu by Celebrity Chef Vicky Ratnani. Insignia is INOX's in-cinema sevenstar luxury dining experience, specialised in gourmet cuisines ranging from Indian, local, continental, tandoori, oriental, Italian dishes with a whole range of refreshing beverages. The kitchen which also has a live Tandoor setup will offer an array of sumptuous delicacies including Kebabs, reloaded nachos, pizzas, pastas, twice baked khichdi, spring roll, loaded potato wedges.

Insignia makes for a perfect pairing of gastronomic pleasures with movies in ultra-luxurious settings and INOX's signature hospitality. With a butler on call service at the push of a button, city's cinemagoers will be treated with best-in-class cinema hospitality.

Mahalaxmi Cinema:

Enhancing the 84-Year-Old Legacy

Surendranagar's historical historical & lush property is now a three-screen cinema multiplex equipped with the best of cinema technologies and entertainment outlets. Operational since the governance of the British, the cinema property was historical run as a single-screen theatre gaining the attention and admiration of the residents.

Mahalaxmi Cinema has earned its legacy in the district of Surendranagar, Gujarat. Under the capable guidance of the proprietor Bimal Kapasi, the single-screen cinema theatre was converted to a multiplex housing three screens. It was renovated and upgraded to emit a modern feel and touch to the entire complex.

Sitting within the confines of the old city centre, Mahalaxmi Cinema provides a distinctive cinematic experience. The fully renovated cinema is the first of its kind in the city and its décor represents the evolution of cinema in current times. It features cutting-edge technology including leather recliners offering unmatched comfort for guests. The cinema

provides a special setting for cinema viewing experiences. The cinema concept has been conceptualised and designed by Sachin Gandhi and Associates, keeping in mind the needs of the cinema property, the owners as well as the region.

Mahalaxmi Cinema has grade listed interior with a variety of layouts to enhance the cinemagoing experience. The interior of the theatre is visually appealing because of the different geometric patterned lights that have been utilised. In addition to RGB lights, the coloured wall cladding, and a generally cinematic atmosphere makes the auditoriums and the lobby a vibrant space. A geometrical theme has been employed to decorate the

entryways and the services are coordinated with the project's ceiling and wall panelling. The HVAC and lighting systems blend in perfectly with the overall architecture. The seating area and concession counter are made of solid surfaces to complement the panelling on the walls and the floors. Different surface materials are utilised depending on preferences to provide the best reverberation duration and the right sound field. In a theatre, lighting is primarily employed to provide a sense of ambience and vivacity. The lights used here are comfortable on the eyes and also give out a calming effect. One of the main draws of this theatre is a striking seating area in the entrance. Functionality has been properly taken into account in the design of the structure. The cinema building's overall appearance is of modern architecture with simple massing. Buildings with aggressive massing and glass usage have distinctive elevations that allow for a full view of the theatre lobby from the outside.

The primary source of revenue for the movie industry is concessions, which should be very attractive and functional. We created a concession counter with solid surfaces that included all of the necessary equipment, including a popcorn warmer, cold drink dispenser, cash POS system and other food related machinery.

Sky Multiplex: Redefining Moviegoing in Morbi

The three-screen multiplex located in the buzzling city of Morbi, Gujarat aims to provide a cinema watching experience that is beyond ordinary. As it bridges the gap between cinephiles and cinemas, the cinema facility has created a standard of its own in this region that was previously deficit of cinemas.

Sky Mutliplex giving tribute to its name, is located within the premises of Skymall, a popular hangout spot in Morbi in the state of Gujarat. It is known to be a modern and lively space offering luxurious theatre features with bold black and red interiors and comfy reclining seats for the ultimate movie watching experience.

Morbi as a city lacked outlets for entertainment, thus the cinema had to be created with high standards in mind. The proprietors, therefore, focused on both the design end of the cinema as well as technological end. The project's core design concept was the fabrication structure. Constructing of products by combining typically standardised parts using one or more individual processes, were the key design elements applied throughout the cinema project. In the hallways, the spotlights are used as single units and have been added to the floors and walls at different angles. By

arranging these lighting dots into groups, the studio created decorative patterns on the all-black-walls highlighting the lighting effect.

Some of the spotlights are formed into signage that helps visitors to identify locations and directions. The cinema's lobby is lit dimly to highlight the spaces but is dominated by the bright blue lights from ceiling structures. The three screens are made to improve the public's viewing experience as they are fitted out with the best technology available. The cinema also boasts an extensive food court for the entertainment and leisure of its audiences.

Different surface materials have been used depending on the requirements to provide the best reverberation duration and the right sound field. The lighting has been primarily employed to provide a sense of ambience and vivacity. It is the least uncomfortable and is calming to the eyes. One of the main draws of this theatre is the striking seating area at the entrance. Functionality has been properly taken into account in the design of the structure. The cinema building's overall appearance is of modern architecture with simple massing. Since the building is made up of glass at distinctive elevations, it allows patrons a full view of the theatre lobby from the outside.

The team at Sachin Gandhi and Associates has overcome the challenges while constructing the cinema project. Despite the architectural and design challenges they have managed to create a cinema that the audiences are able to enjoy and experience irrevocably.

PVR Cinemas:

Setting Milestones Beyond Par!!!

As the cinema chain continues to woo its patron moviegoers, it has brought to them yet another multitude of cinema experiences. With its latest launches the premium film exhibition company in its journey of 25 years has achieved a major milestone of reaching 900 screens.

PVR Yamuna Nagar, Haryana

Located in the heart of the city with a seating capacity of 590 audience, the new property provides an unparalleled captivating and immersive experience. The three-screen property is equipped with cutting-edge cinematic technologies including 2K projectors,

Next-Gen 3D screens and Dolby 7.1 sound and the last row of each auditorium is equipped with plush recliner seats.

Speaking on the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, "We are thrilled to

open our first property in Yamuna Nagar as we aim to bring the finest moviegoing experience to the people of the city. While we look forward to extending our footprint across the country, we will continue to focus on smaller towns and cities to bring them

at par with the highest global standards of out-of-home entertainment that PVR delivers in bigger cities to cater to a wider audience.''

The cinema creates a dramatic entry with the layered ceiling at the prefoyer area with the visually dazzling interior. The magnificent combination of white, grey and black embraces the foyer area with strong gold accents all around it. All the three auditoriums are designed with a unique colour theme of red, blue and teal with matching velvet fabrics on the side walls. To provide a dynamic experience to the moviegoers, seating areas are specially designed with vide walls and wooden finish foyer ceiling with chandeliers adding to the beauty of the property. Additionally, a wide range of gourmet delicacies served in the luxury of comfortable recliners adds to the property's unique offerings.

Commenting on PVR making inroads in Yamuna Nagar, Gautam Dutta, CEO, PVR Limited said, "We have expanded our presence in Yamuna Nagar after our successful run in Gurugram, Panipat, Faridabad and

PVR Bhartiya Mall, Bengaluru

PVR Cinemas opened a brand new 7-screen multiplex in Bhartiya CityThe City of Joy, India's largest integrated township within city limits in Bengaluru. Integrated with best-inclass theatrical solution for an enhanced cinematic experience, the new cinema marks the launch of PVR's 17th property in the state of Karnataka.

Located at Bhartiya Mall of Bengaluru, the property has a seating capacity of 1343 audiences and features premium screen formats including the 5th 4DX and 2nd P[XL] Premium Extra-Large Screens in Bengaluru. The cinema is equipped with the best-in-class theatrical solutions to offer an immersive and enhanced cinematic experience, plush recliner seats for enhanced comfort and SP4K laser projectors that deliver ultra-high resolution, vivid colours, high uniformity, sharp and bright images.

Furthermore, the auditoriums feature advanced Dolby Atmos audio and REAL D 3D technology for an immersive experience.

Speaking on the launch, Ajay Bijli, Chairman said, "We are delighted to open our 7-screen property in the

Culture Hub of Bengaluru. In line with our vision to make world-class cinema entertainment accessible to consumers across the country, we have partnered with Bhartiya Group, one of the leading developers in the South to provide wholesome family

Karnal. We aim to strengthen the foothold in many more tier 2 and tier 3 cities and we are certain to receive a positive response for this PVR property in Yamuna Nagar."

entertainment to residents in North Bengaluru, one of the emerging areas of Bangalore."

Situated 25 minutes from the new International Airport, the multiplex is designed in a contemporary style reverberating luxury, glamour and exuberance. While the red in theme auditoriums with the front lit 'V' signage in metal inlays adds glamour, a visually stunning foyer with glamourous chandeliers gives a sense of grandeur and provides a warm and welcoming ambience. Moving towards a digital era, the cinema replaces box office ticketing counters with selfticketing kiosks for self-generation of tickets, the paperless way.

''It is indeed a momentous day for us

as we open our 13th property in Bengaluru, one of the country's most vivid and progressive cities and with this opening, we look forward to being a part of its growth story. We are

PVR Elan Town Centre, Gurugram

The cinema brand expanded its footprints in Haryana with the launch of its 12th property in the state with the opening of PVR Elan Town Centre, a new four-screen multiplex in Gurugram. The multiplex has a seating capacity of 561 audiences. The cinema is equipped with the best-in-class theatrical solutions to offer an immersive and enhanced cinematic experience, plush recliner seats for enhanced comfort and SP4K laser projectors that deliver ultra-high resolution, vivid colours, high uniformity, sharp and bright images. Furthermore, the auditoriums feature advanced Dolby 7.1 auditorium and Next-Gen 3D technology for an immersive experience.

Speaking on the launch, Ajay Bijli, said, "We are thrilled to open our 12th property in Haryana. We feel proud to be a part of Haryana's growth narrative as it continues to be at the centre of India's economic ambitions. Our expansion in the state reiterates our commitment to make out-of-home entertainment experience accessible for audiences across the country. We are happy to increase our presence in

Gurugram, one of the major IT and automobile hubs of India".

The multiplex is designed aesthetically with multiple framed custom artworks celebrating legendary actors and actresses, chandeliers adding to the opulence and grandeur, red colour themed auditoriums with unique V signage design, teal colour bench seating adding freshness to the foyer space. There are extensive F&B facilities at the concession areas with Kiosks displaying a wide variety of menu options.

excited for our customers, as they will witness the captivating and immersive experience through 4DX and P[XL]", said Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.

"We are happy to open our cinema in Sector 67, one of the premium residential addresses of Gurugram city. Being a well-planned neighbourhood in Gurugram with an excellent infrastructure and good connectivity, we expect the cinema to attract audiences from far and wide. With a strong film line up and a huge pent-up demand from movie connoisseurs, we are confident that our patrons will appreciate our new cinema for a holistic movie-going experience", said Sanjeev Kumar Bijli.

MovieTime Cinemas: Scales New Altitudes

In an attempt to enrich the moviegoing experiences in Hyderabad, the four-screen multiplex is fitted out to suit contemporary trends as it offers bets-in-class sound and projection technology. The cinema facility touches heights in luxury and comfort as it happens to be the city's most desirable movie watching destination.

The emerging Platinum Movies by MovieTime Cinemas has soon become a fan favourite amongst the patrons of Hyderabad.

Conceptualised and designed by Gurugram based Sunil Kaushik, Principal Architect at Silhouette, the multiplex emits indulgence and extravagance. The cinema facility sits on Ameerpeth Road, Hyderabad comprising of four identical auditoriums.

The four-screen cinema facility features a large and well-balanced double-heighted lobby creating an allure of grandeur and space. It is representative of the brand's aggressive expansion plans with a fresh approach as it redefines moviegoing experiences. Operated by the young directors Ankit and Abhishek Kapoor, the directors are the driving force in this pursuit.

The proprietors and the audience describe the four-screen multiplex as a timelessly pleasing and luxurious destination situated in the heart of the City of Nawabs. The architectural prowess behind this project, Sunil Kaushik adds, "Be it the entrance foyer, the box office, or the main lobby, every area is well curated with its unique design identity and colour theme generating a sense of comfort compelling people to visit again and again." The luxurious lounges, the offering in concession feature ultimate experiences for movie lovers making the cinema a favourite destination among all age groups.

The multiplex boasts latest cinema formats including a Platinum Class Cinema. Complementing its luxurious

"To showcase the grandness of the property we have used a cluster of pendant lights in the backdrop of a copper geometrical pattern on a matte black base. It surrounds a special leaf shaped backlit feature element that is wrapped in platinum sheet and loaded with golden ornamental patterns. The feature keeps the patrons glued to the lobby."

– Sunil Kaushik, Principal Architect, Silhouette, the design Studio

appeal, the cinema welcomes its patrons with a 6-metre-high grand lobby showcasing unique ceilings with light fixtures and geometrical patterns that are bound to draw the attention of the visitors. The notable feature of the lobby is the backlit leaf-shaped stretched ceiling with wonderful patterns in gold.

"To showcase the grandness of the property we have used a cluster of pendant lights in the backdrop of a copper geometrical pattern on a

matte black base. It surrounds a special leaf shaped backlit feature element that is wrapped in platinum sheet and loaded with golden

ornamental patterns. The feature keeps the patrons glued to the lobby," added Sunil Kaushik, Principal Architect, Silhouette, the design Studio.

The front wall features refreshment counters which stand out against the background of lustrous copper finishes blending with the overall ambience. The side walls boast a large video wall screen displaying upcoming movie trailers.