TheatreMagic ::: March 2024 - May 2024

UFO MOVIEZ BAGS INCINEMA ADVERTISING RIGHTS OF TSR FILMS

In-cinema advertising network UFO Moviez has signed a strategic partnership with Chennai based digital cinema integrator TSR Films. This strategic collaboration grants UFO Moviez exclusive in-cinema advertising rights across TSR's extensive network of over 403 screens.

With this partnership, UFO Moviez's cinema advertising network has expanded to 3808 screens from 3303 screens in September, 2023. This will consolidate UFO's position further as country's biggest integrator of in-cinema screen inventory. It will also help in substantially increasing UFO Moviez advertising screen count to 326 screens and 286 screens in high potential Tamil Nadu and Kerala markets respectively.

Commenting on the development, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said- "We are happy to partner with TSR Films and expand our reach to 403 new screens. This strategic partnership with TSR Films not only grants us access to 403 new screens, solidifying our presence in vibrant South Indian markets, but also expands our network to 3808 screens nationwide. We're confident this collaboration will empower us

to provide advertisers with superior offerings and deepen our penetration into the realm of incinema advertising”.

M Ramasamy, Chairman and Group Managing Director of IRDK Land Group and TSR Group said "This partnership with UFO Moviez signifies a significant milestone in the realm of cinema advertising. By amalgamating our regional proficiency with their expansive nationwide network, we are poised to unleash unparalleled revenue streams and network opportunities. Collectively, we aim to revolutionise the manner in which brands connect with moviegoers, thereby shaping the future landscape of incinema advertising in India."

ASIAN VAISHNAVI CINEMART DEBUTS FIVE CUTTING-EDGE SCREENS WITH ADVANCED TECH PROJECTIONS.

In January 2024 Asian proudly inaugurates Asian CineMart, a cutting-edge cinema complex featuring five screens equipped with the latest in projection technology. Located at Patancheru, Telangana the grand opening of Asian CineMart introduces a cinematic experience like never before, with a combined seating capacity of 1100. Moviegoers can look forward to a delightful treat not just on the

screen but also at the reasonably priced food court within the premises.

Adding to the excitement, Asian CineMart kicks off its inaugural day by featuring a lineup of Sankranthi movies, ensuring a festive and entertaining atmosphere for all attendees.

The opening ceremony was graced by the ‘Hanu-Man’ team, comprising Super Hero Teja Sajja, acclaimed director Prashanth Varma, and producer Niranjan Reddy. Their presence added star power and enthusiasm to the event, making it a memorable start for Asian CineMart.

Distinguished guests at the grand opening included prominent personalities from the film industry such as Suresh Babu, Jyesth Narang, Sirish Reddy, and MythriNaveen, Ravi, and Sashi. Their attendance added a touch of glamour and industry support to the event.

The visionaries behind Asian CineMart's success are none other than the dynamic trio, Asian Suniel, Bharat Narang, and Suresh babu owners of the cinema complex. With a proven track record in the market, they have consistently delivered quality entertainment to audiences.

MIRAJ CINEMAS UNVEILS LAVISH MULTIPLEX AT R-MALL MULUND, MUMBAI

Miraj Cinemas, India's third-largest national multiplex chain, has announced the grand opening of its latest multiplex in Mumbai. Situated on the third floor of R Mall in Mulund West, the new location features four screens with a total seating capacity of 1276, including 48 plush recliners and 13 sofa

seats. The inauguration ceremony included notable dignitaries Shri Mihir Kotecha and MLA Mulund.

Miraj Cinemas also introduces its signature The Beanery Cafe at the newly opened multiplex. The Chef Corner offers patrons the opportunity to watch as made-toorder dishes are prepared by inhouse chefs. Chef Corner emphasises fresh, high-quality ingredients and offers a range of dishes to satisfy all palates. From local specialities to international flavours, including gluten-free options, there's something for everyone to enjoy. For added convenience, customers can pay digitally and opt for cashless payment options to place their food orders at Pop Express kiosks within the property, streamlining the ordering process.

Amit Sharma, the Managing Director of Miraj Entertainment, said, "The opening of Miraj Cinemas at R Mall in Mulund marks our 10th multiplex in Mumbai, bringing our total screens in Mumbai, Maharashtra to 31. As we continue to make a substantial impact in key markets, our expansion momentum extends to vibrant cities like Jamshedpur, Pune, Chennai, Indore, Jodhpur,

and more. Our goal of reaching 200 screens is on the horizon, and even in the face of COVID-19 challenges, we successfully added 60 screens, solidifying our position as a national player in the entertainment industry. Looking ahead, we are poised to achieve an impressive milestone of 300 screens by the end of FY 2024. At Miraj Entertainment, our unwavering dedication is to share the enchantment of cinema with an ever-expanding audience."

Bhuvnesh Mendiratta, Chief Operating Officer of Miraj Entertainment, added, "In a significant leap forward, Miraj Cinemas is thrilled to unveil an exclusive Jain gourmet menu at our newly inaugurated Mulund location. This landmark achievement solidifies our status as the first 100% vegetarian national cinema chain to offer this unique culinary experience. Our 'Jain Corner' presents an irresistible selection of Jain-friendly delicacies meticulously crafted to adhere to the most stringent dietary guidelines. This culinary innovation empowers our patrons to savour a superior cinematic and dining experience, all from the comfort of their seats. The Miraj Cinemas R-mall in Mulund is a must visit whether you maybe a

cinephile or a culinary enthusiast, our Jain Corner promises to enchant your senses.

‘HANU-MAN’ BO : BECOMES 1ST INDIAN FILM OF 2024 TO ACHIEVE MILESTONE IN FOOTFALLS!

'Hanu-Man', starring Teja Sajja, has turned out to be a mega success at the box office and is already gracing the throne of the highest-grossing Indian film of 2024. Now, as per the latest development, the film has achieved a big milestone in terms of footfalls.

Directed by Prasanth Varma, the film opened to highly positive reviews from critics, and even wordof-positive has been terrific. Out of all the good things, the VFX work has impressed most viewers, as the output on the big screen has been impressive despite a controlled budget.

At the Indian box office, 'Hanu-Man' has earned well over INR 150 Crores net. Globally, the film has comfortably gone past the collection of INR 230 Crores gross, becoming the first and the only Indian film to enter the INR 200 Crore club at the worldwide box office in 2024.

With such a glorious run, 'HanuMan' has also achieved a milestone of 1 Crore footfalls at the box office. Yes, you read that right! Over 1 Crore tickets of the film have been sold, thus becoming the only Indian film of 2024 to achieve this feat so far.

FAYSAL QURAISHI URGES RELEASE OF INDIAN FILMS IN PAKISTANI CINEMAS FOR THEIR VIABILITY

Faysal Quraishi, one of Pakistan's top actors and producers, has advocated for the release of Indian films in the country to revive the local cinema exhibition sector.

Quraishi, who has starred in several hit serials and also produced many blockbuster series, said Pakistan needed to lift the ban on screening of Indian films to survive and grow.

"Being a Pakistani, I'm very patriotic. But if you have to run Pakistani cinemas, it's important that you exhibit Indian films. I'm being very selfish. But I know the audience in Pakistan wants to watch Indian films. You can't enforce your will on them. Let us work to improve relations," he said in an interview with a local channel.

There has been a complete ban on screening of Indian films in cinema houses in Pakistan since late 2019 but movie buffs can easily watch these movies on different streaming platforms like Netflix and Amazon Prime Video, which are legal and even others which are accessible through VPN services.

If there was no ban on Indian films in Pakistan, Faysal Quraishi said the Pakistan film industry would have been earning around INR 6,000 to 7,000 million annually from the entertainment business, including

screening of Pakistani content on Indian streaming portals and some channels.

"Our movies and serials were being shown on their online portals and people went to the cinemas as well to watch Indian films and it brought in valuable revenue for our industry. It is funny we tend to shut down our avenues of revenue," he said.

Faysal Quraishi said he had come to the conclusion that until Indian films were allowed to be screened in Pakistani cinemas its industry could not grow.

"People need new and exciting content to attract them to the cinemas and for that, not only do we need to improve our content and business models but also have no ban on screening of Indian movies. This would also reopen our content on streaming portals," he added.

Quraishi said the Pakistan entertainment industry can be revived and it was necessary for Pakistani content to be shown on streaming portals.

"It is time we started producing content of such a level that we can even hit the international streaming platforms," he said.

MIRAJ EYES INR 1,000 CRORE REVENUE BY FY25-26

This fiscal, the company will be investing more than INR 100 Crore to aid the expansion plans, and next fiscal also, it plans to invest another INR 100 Crore.

Multiplex chain Miraj Cinemas is targeting to hit the INR 1,000 Crore revenue mark in FY 25-26, Amit Sharma, MD, Miraj Cinemas said.

Last fiscal, the multiplex chain

clocked INR 350 Crore in top line revenue. This year, it is planning to close at INR 500 Crore and plans to take it to INR 700 Crore in FY 24-25.

"On the back of new screen expansion and penetration into new cities, we are planning to reach our targets," he said.

The multiplex chain, which used to operate 120 screens in FY 19-20, expanded to 200 screens this calendar year and is planning to surpass the 300 screens mark in FY 24-25.

"Currently, we have 52 screens under fit-outs in cities like Calicut, Chennai, Vishakhapatnam, Hyderabad, Kolkata, Jamshedpur, Bhagalpur, Indore, Mumbai, Wadala, Noida, Patiala, Sitapur in Uttar Pradesh and Sambalpur in Orissa. And we are hopeful that all the screens under fit-outs will be operational before this fiscal year ends," he asserted.

It is aiming to open another 30-32 screens between July to October 2024 in cities like Pune, Agra, Noida, Ludhiana, Alwar, and Bengaluru.

It further plans to another 50-60 screens in FY 25-26.

When asked about the location strategy, he said, "In India, there are at least 500 cities where there is no cinema, so there is a lot of scope to penetrate and if your micro market is good, whether it's a big city or a

small city, it doesn't make any difference."

This fiscal, the company will be investing more than INR 100 Crore to aid the expansion plans, and next fiscal also, it plans to invest another INR 100 Crore.

The company's EBITDA profitability stood at 16 per cent in FY 19-20 and post-pandemic, it recovered to 4 per cent in FY 22-23.

"This fiscal, we are aiming for 12-14 per cent EBITDA profitability and expect the same to continue next fiscal as well. However, in FY 25-26, we expect it to reach to 16 per cent," he said.

Currently, 25 per cent of revenue of the multiplex chain is contributed by F&B, 10 per cent from other revenue streams, and the remaining 65 per cent comes from ticket sales.

"In the next five years, we expect ticket sales to contribute 50 per cent of our revenue, F&B should stand at 35 per cent and the remaining 15 per cent to be contributed by other revenue streams," he concluded.

SHAHRUKH KHAN STARRER ‘DUNKI’ BECOMES FIRST BOLLYWOOD FILM TO RELEASE IN LE GRAND REX IN EUROPE

Shahrukh Khan Starrer 'Dunki' has created a blast in India as well as abroad. After Shahrukh Khan's films 'Jawaan' and 'Pathan' in the year 2023, now 'Dunki' has created a new history not only in India but also abroad. The king of Bollywood Shahrukh Khan has done something unbelievable for everyone. Shah Rukh Khan's 'Dunki' has become the first Bollywood Hindi film to be shown in the biggest hall of Le Grand Rex on Christmas evening,

where a huge queue of King Khan's fans was seen outside the cinema hall. A huge crowd was seen at Le Grand Rex, Europe's largest cinema hall, to watch Shahrukh Khan's 'Dunki'.

Shahrukh Khan's 'Dunki' is getting tremendous love from the audience abroad. For the first time, a Bollywood Hindi film was shown in Europe's largest cinema, Le Grand Rex. Where a huge queue of fans was also seen outside the cinema hall. With this, 'Dunki' became the first Hindi Bollywood film to be screened at the cinema hall of Le Grand Rex on Christmas evening. South superstar Rajinikanth's 'Kabali' was the first Indian film to be screened at the popular Le Grand Rex in Paris. Whereas 'Baahubali 2: The Conclusion' had its worldwide premiere in theatres. Vijay's much-awaited 'Mersal' was the third Indian film and Prabhas 'Saaho' was the fourth film to be screened at Le Grand Rex, which is considered to be the largest theatre in Europe. Now Rajkumar Hirani's 'Dunki' has become the first Bollywood Hindi language film to be screened at Le Grand Rex in Europe.

'Dunki' is the first film of Rajkumar Hirani and Shahrukh Khan together. 'Dunki' is directed by Rajkumar Hirani and the film is written by Hirani, Abhijat Joshi and Kanika Dhillon.

AMID RISING OTT, 98% OF INDIANS STILL TRUST THEATRES

Ninety-eight per cent of Indians believe that the real experience of a movie can only be brought alive on the big screen. It added that Ninety per cent of Indians consider movie theatre as their usual go-to option for out-of-home leisure experiences.

Online ticketing firm BookMyShow released its ‘The CineFiles - Decoding India's favourite entertainment choice - Movies on the Big Screen’ report based on a survey of 5,000 respondents on its platform across 650 cities in India. It showed that nearly two in every three Indians think of going to a movie theatre at least once every fortnight or more. The main reason for the love of theatre is the experience it provides. "Seventy-four per cent of respondents choose to watch a movie in the theatre for the immersive experience created by a larger screen and high audio quality," the report said.

"The enduring love for movies over the years remains unshaken. The first day, first shows continue as a sacred tradition for many fans, inspiring cheers, whistles and endless applause at the sight of beloved stars on the big screen," said Ashish Saxena, Chief Operating Officer of BookMyShow.

The report showed that 35 per cent of the GenZ audience, born between 1997 and 2012, opt for the first day, first show.

Further, 26 per cent of the GenZ and 36 per cent of millennials (born between 1981 and 1996) choose the big screen experience for their movie-watching outing every week.

Interestingly, for 35 per cent of respondents, language or genre is not a deciding factor. They go to theatres solely based on the movie and its content. Moreover, 40 per cent almost always prefer to go for the premium experience in a theatre, opting for premium screens like IMAX, Insignia and 4DX. Moreover, the report also highlighted that a majority of moviegoers plan ahead to watch a movie in the theatre. 74 per cent of respondents said they keep track of movies that interest them and plan at least three days in advance.

CINÉPOLIS LAUNCHES FIRST MULTIPLEX IN SOUTH KERALA

Multinational movie theatre circuit Cinépolis has launched its new multiplex in Kerala located at Mall of Travancore, Thiruvananthapuram, and the shopping mall wrote on social media.

Covering an expansive 50,000 sq. ft. of retail space, this marks Cinépolis' first establishment in South Kerala. The multiplex comprises seven screens with a total seating capacity exceeding 1,500, inclusive of two VIP screens.

"The Mall of Travancore welcomes 2024 with an all new Cinépolis experience for the first time in South Kerala. This 50,000 sq. ft.

multiplex will be one of the largest multiplexes in the state," said the mall.

The cinema chain operates two more multiplexes in Kerala, situated in Kochi and Kozhikode.

GALALITE TAKES THE LEAD WITH THE 'ZERO CAMPAIGN'

Unveiling the Zero Features:

In 2008, Galalite Screens laid the foundation for being environmentally friendly. In 2009, Galalite introduced eco-friendly water-based coatings, becoming one of the first companies to adopt such sustainable practices. Water-based optical coatings are eco-friendly, with low VOC levels and HAP emissions, reducing the concentration of contaminants in the ozone layer.

At the beginning of 2023, Galalite Screens temporarily closed down its plant for 2 weeks to undergo significant upgrades. During this time, Galalite installed a wet scrubber system, a system that removes pollutants from an air stream by bringing it into contact with water. Wet scrubbers are generally the only single air pollution control device to remove particulates and gases/vapours. They are highly efficient at capturing the smallest dust particles and can eliminate more than 99% of airborne particulate matter. Galalite redirects the cleaned air back into the plant to reduce the environmental impact, making Galalite Screens 2023 the first zeroemission company in the cinema screen industry. Moreover, in 2023, they also started a green initiative: to plant a tree on each of their customer's birthdays.

"We are the zeros" is the campaign's slogan, signifying a focus on the power of zero-zero emissions, zero

hotspots, and zero compromises.

Zero Limits, 100% Technology

At Galalite Screens, R&D has always been their focus. Their zerocompromise approach to innovation leads to advancements in cinema screen technology, positioning Galalite as an industry leader. Cinemas that choose Galalite not only opt for excellence but also embrace the limitless possibilities of state-of-the-art technology.

Zero Compromises, 100% Transparency

Galalite stands firm on the principles of transparency in manufacturing processes and business operations. Galalite Screens' motto has always been to be transparent with their customers, from centre-to-edge uniformity to clear communication, building trust in customer relationships. Cinemas working with Galalite experience not just quality screens but a partnership built on honesty and integrity.

Zero Blurriness, Zero Hotspots:

Galalite Screens eliminate hotspots caused by uneven light distribution, ensuring uniform brightness. Their Lensray Technology, designed to reduce speckle from laser projectors, combined with the eradication of hotspots, results in an unparalleled visual experience. Cinemas upgrading to Galalite Screens set a new standard for visual excellence.

Siranush Whyte, General Manager at Galalite, emphasises, "At Galalite, transparency is integral to our values. The 'Zero Campaign' signifies our commitment to zero emissions and underlines our dedication to open communication and trust. Cinemas that choose Galalite are not just upgrading to superior technology but embracing a sustainable future for the entire industry."

STARWORLD CINEMAS:

LALITPUR’S SYMPHONY OF LUXURY

Situated in Uttar Pradesh, Lalitpur welcomes a cutting-edge cinematic experience with the unveiling of Starworld Cinemas, a state-of-the-art two-screen multiplex situated at the prestigious Pariwar Palace. This cinematic haven redefines entertainment for locals. The strategic positioning ensures accessibility and adds a touch of sophistication to the cinematic environment. Boasting impeccable audio-visual technologies, including advanced sound systems and 2K projection, the cinemas promise an immersive experience. Luxurious recliner seating, along with tiered seating design, create a cinematic amphitheatre for unparalleled comfort and engagement. This venture, part of a venerable business house, marks a legacy-rich addition to Uttar Pradesh's entertainment landscape.

A state-of-the-art two-screen multiplex opens in Lalitpur, Uttar Pradesh, precisely timed with the auspicious occasion of Tulsi Vivah. Positioned on the third floor of the esteemed Pariwar Palace at Elite Chouraha, this newly inaugurated cinematic destination is poised to redefine the entertainment experience for the local community.

As the curtains gracefully ascend at this contemporary multiplex, it heralds a new era of cinematic delight for the residents and film aficionados of Lalitpur. The strategic positioning not only guarantees a central and easily accessible locale but also imparts a touch of refinement to the overall

cinematic milieu. The thoughtfully chosen location contributes to an enhanced cinematic experience, promising both convenience and an added touch of elegance for patrons at Starworld Cinemas in Lalitpur.

Boasting two auditoriums that are impeccably equipped with cuttingedge audio and visual technologies. Featuring audio systems by Pulz to deliver the best sound, these cinemas provide an immersive audio experience that elevates the pleasure of movie-watching to new heights. Complementing this advanced sound system is the stateof-the-art 2K projection, a feature that ensures the highest quality visual display. The cinemas are equipped with projectors that deliver sharp, detailed images, capturing the nuances of every frame and enhancing the overall visual impact of the cinematic presentation.

Enhancing the comfort and viewing pleasure of patrons, both cinema halls at Starworld Cinemas in Lalitpur boast opulent push-back and recliner seating. This innovative arrangement not only guarantees unobstructed views of the screens from every angle but also cultivates a heightened sense of engagement for the audience. The tiered seating design creates a cinematic amphitheatre, providing moviegoers

with the opportunity to relish their favourite films in a combination of style and comfort, ensuring an immersive and enjoyable viewing experience.

Distinguishing between the two

auditoriums, the initial theatre provides an intimate and cosy ambiance with a seating capacity of 125, cultivating a personalised viewing atmosphere. Conversely, the second auditorium boasts a

"At Galalite, we are committed to innovation and sustainability. Our Research and Development department ensures that we stay at the forefront of cinema screen technology, providing cutting-edge solutions to our clients. Sustainability is not just a goal for us; it's our responsibility. Galalite is the first brand in the cinema screen manufacturing industry to achieve 0% emissions, making us pioneers in environmental stewardship. Partnering with Starworld is a testament to our shared values of quality, and a commitment to delivering an unparalleled cinematic experience. Together, we illuminate screens with excellence, all while keeping our planet in focus."

– Yusuf Galabhaiwala, Director of Operations, GTC Industries

slightly larger seating capacity, accommodating 128 seats, ensuring a more expansive yet equally immersive cinematic experience. These carefully designed auditoriums cater to varied preferences, allowing patrons to choose their preferred setting for an unparalleled movie-watching venture at Starworld Cinemas.

Established as one of the oldest and most venerable business houses in

Uttar Pradesh, this esteemed entity takes pride in a rich legacy that spans generations. With diverse interests and a multifaceted presence, the organisation has solidified its standing across various sectors, making it an integral part of the state's business landscape.

Starworld Cinemas is now present in multiple locations across Uttar

Pradesh - Prayagraj, Aligarh, Mathura, Rampur, Bijnor, Padrauna, Mirzapur, Agra and latest location being Lalitpur! The decision to opt for converting standalone cinemas into multiplexes was driven by the advantageous geographical locations, specifically the benefits associated with being situated in prime areas within the city.

BROADWAY CINEMAS: THE THEATRICAL SUPERSTAR OF SOUTH INDIA

Unveiling a nine-screen facility, inviting movie enthusiasts to relish a premium cinematic venture. It proudly showcases South India's first IMAX Laser screen, Tamil Nadu's first EPIQ premium large format screen, and the state's first Gold Screen featuring luxurious recliners, inclusive menu, and more. Crafted to immerse audiences in the latest blockbuster films, IMAX with Laser ensures crystal-clear visuals and precision sound, delivering the epitome of IMAX's advanced and immersive theatre experience. Combined with the lavish interiors of the auditoriums and a grand central lobby, adorned with contemporary design elements, the cinema exudes opulence!

Broadway Cinemas, a multiplex with nine screens located in Coimbatore, provides a high-quality cinematic experience with advanced Barco Laser Projection and Dolby Atmos surround systems in an impressive facility. It features South India's first IMAX Laser screen, Tamil Nadu's first EPIQ premium large format screen, and Tamil Nadu's first Gold Screen with luxury recliners.

The six Dolby Atmos screens display geometric patterns, that

when viewed by a seated patron converges into the screen creating a unique ambience of immersion and captivation into the silver screen.

"Broadway Cinemas was conceived with a vision to provide the best space for immersive entertainment on the silver screen in the country" -

Managing Director, VRR Satish Kumar.

Broadway Cinemas proudly houses South India's first IMAX with Laser, a ground-breaking laser projection and 12-channel sound system. Created to transport audiences into today's biggest blockbusters, IMAX with Laser delivers crystal clear images and next generation precision sound for IMAX's most advanced and immersive theatre experience.

IMAX with Laser has been designed from the ground-up exclusively for IMAX screens. The experience is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technologies that deliver crystal clear IMAX laser projection, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available onscreen. Through this, true reality is captured and projected.

The cinema, designed by Giovanni Castor from California, draws inspiration from aesthetic features reminiscent of a 5-star hotel and the grandeur of Las Vegas casinos. The standout feature is the grand central lobby, designed with a modern flair. Black mirrors around the ceiling in our central lobby reflect the space in an infinity

"Conceived with a vision to offer the ultimate space for immersive entertainment on the silver screen nationwide, Broadway Cinemas stands as a testament to a bold cinematic dream"

– VRR Satish Kumar, Managing Director, Broadway Cinemas

"Working with exhibitors who share our passion for quality is always a joy. With Broadway, we had the pleasure and the privilege of working with a management team that took out all the stops to achieve the best. Their extraordinary success with Tamil Nadu's first EPIQ screen is as much a result of their pursuit of quality as it is of their business sense. We look forward to working on many more projects with the Broadway team. The screen is being well received by the movie industry and audiences alike. Production houses are showing keen interest in having their content mastered in the EPIQ format. We are happy to share this success with the team at Broadway."

– Senthil Kumar, Co-Founder, Qube Cinema

pattern, creating the illusion of a larger ambience. Paired with opulent chandeliers, this not only adds a touch of elegance but also provides an excellent backdrop for captivating photos.

Crafted under the visionary eye of Chief Architect Shripal Munshi from Chennai and Interior Designer Giovanni Castor from California, the cinema's aesthetic seamlessly marries the sophistication of a 5star hotel with the lavish grandeur reminiscent of Las Vegas casinos. The grand central lobby, adorned with black mirrors forming an enchanting infinity pattern and opulent chandeliers, creates an illusion of expansiveness, providing an ideal backdrop for capturing captivating moments. Within the IMAX Laser auditorium, hues of IMAX blue, crimson red, and wooden tones create an ambience synonymous with avant-garde technology

Giovanni Castor, Interior Designer, shares, "In addition to the technical elements of cinema design, creating a contemporary and comfortable cinema experience requires comfortable seating, thoughtful space planning, and a welcoming ambience with good air circulation and optimal lighting. Additionally, providing ample space for socialising and relaxing before or after the movie can also enhance the overall experience."

Gold Screen

The Gold Screen at Broadway Cinemas is an opulent auditorium that recreates the glamour of the

"In crafting a contemporary and comfortable cinema experience, it goes beyond the technical aspects of design. It necessitates comfortable seating, meticulous space planning, and an inviting ambience with optimal lighting and efficient air circulation. Furthermore, the provision of ample space for socialising and relaxation before or after the movie significantly elevates the overall experience”

– Giovanni Castor, Interior Designer, Castor Design

art-deco era. With premium recliners, an intimate and upscale setting, gourmet food and beverage options, personalised service, and a

dedicated lounge area, the Gold Screen is designed to provide an exclusive and comfortable viewing environment.

EPIQ Premium Large Format

EPIQ Premium Large Format

launched by Qube Cinema, enhances the moviegoing experience with Barco high contrast RGB laser projection, immersive sound and a unique 1.89 aspect ratio. Mastered in 4K resolution, EPIQ ensures high contrast projection and a captivating visual experience. Every aspect of the EPIQ cinema, from its stadium seating and viewing angles to its acoustics and lighting is designed to enhance the movie experience and ensure that every seat is a perfect seat.

Culinary Delights Unveiled

Broadway Cinemas is a fairly new project for its exclusive in-house Food and Beverage offerings, showcasing a carefully curated array of gourmet delights and freshly baked artisanal bread. The enchanting Food Theatre showcases live cooking, featuring a diverse menu that includes Pasta, Pizza, Burgers, Wraps, and authentic Indian Chaat. Signature dishes such as the Korean Cream Cheese Bun and the indulgent Nutella Shake contribute to the distinctive gastronomic flair, enhancing the overall enjoyment.

Managed by Broadway Megaplex,

"Broadway Cinemas, Coimbatore is a world-class IMAX location, and the direct result of our strategy to expand IMAX's footprint in India beyond the largest cities in the country. We're grateful for our successful partnership with Broadway Megaaplex, who continue to invest in bringing The IMAX Experience to moviegoers in India."

– Preetham Daniel, VP - Theatre Development (India, SE Asia, Aus & NZ), IMAX

VRR Satish Kumar, the Managing Director, and R Balamurgan, Director, envision Broadway Cinemas as the best space for immersive entertainment on the silver screen in the country. Tejal Satish, Chief Operating Officer, together with Neha Satish, Project Director, lead the team in delivering on this vision.

The TheatreWorld team at Broadway Cinemas!

Broadway Cinemas received the award for 'Best Technology Adopter Of The Year' at Big Cine Expo 2023!

MIRAJ CINEMAS: ESCAPE INTO A THEATRICAL EXTRAVAGANZA

At the forefront of India's rapidly evolving cinema landscape as the third-largest national multiplex chain, Miraj Cinemas is excited to launch its latest three-screen marvel in Delhi NCR!! This addition reinforces the company's commitment to delivering unmatched cinematic experiences with cutting-edge projection systems for visually stunning spectacles and immersive auditory journeys. Opulent interiors create a lavish haven for cinema enthusiasts, and the extravagant lobby seamlessly blends with a warm ambience, enhanced by the latest technology for an optimal movie-watching experience.

Miraj Cinemas, the rapidly expanding and third-largest national multiplex chain in India, is delighted to declare the inauguration of its newest cinematic venue situated in Vaishali, Ghaziabad, within the national capital region. This development signifies the addition of the eighth property to Miraj Cinemas' portfolio in Delhi NCR, boosting the total number of screens in the region to 23. Such expansion underscores the company's unwavering commitment to providing unparalleled cinematic

experiences for its esteemed patrons.

The cinema chain aims to redefine the moviegoing experience with its new three-screen multiplex. Each auditorium boasts cutting-edge

projection systems, promising a visual feast that dances harmoniously with an immersive sound experience. The interiors are dripping with sophistication and luxury, creating a lavish and comfy space for all movie buffs. The meticulously crafted lobby is the gateway to an extraordinary cinematic adventure, seamlessly blending eye-catching visuals with a warm, inviting atmosphere.

On this occasion, Amit Sharma, Managing Director of Miraj

Entertainment, said, "Step into the mesmerising world of Miraj Cinemas at our newest addition, Miraj Cinemas Ansal Plaza Vaishali. Feel the charm of bright and clear visuals and best-in-class sound system and indulge in gourmet delights at our Chef's Corner. Get comfy in plush seats designed for pure movie magic and lose yourself in the meticulously crafted lobby, where every detail is an invitation to escape into a cinematic extravaganza. This is just the beginning!"

He adds, "Exciting developments are on the horizon for Delhi NCR as three more multiplexes are in the pipeline, poised to inject extra excitement into this lively region. But that's not all - brace yourselves for an even more enchanting cinematic experience next year, as Miraj has plans to spread the magic of movies to more places! Stay tuned for the unveiling of new cinemas in Chennai, Kozhikode, Patiala, Ludhiana, Indore, Alwar, Agra, Jamshedpur, and many more. With over 50 screens in fit out, Miraj is all set to redefine the landscape of entertainment, promising a spectacular and immersive cinematic journey for audiences nationwide!"

The recently inaugurated multiplex not only elevates the cinematic experience but also introduces movie enthusiasts to the gastronomic delights of Miraj Cinemas' Chef's Corner-an innovative concept that seamlessly combines gourmet offerings with the traditional joy of a movie outing.

"Step into the mesmerising world of Miraj Cinemas at our newest addition, Miraj Cinemas Ansal Plaza Vaishali. Feel the charm of bright and clear visuals and best-in-class sound system and indulge in gourmet delights at our Chef's Corner. Get comfy in plush seats designed for pure movie magic and lose yourself in the meticulously crafted lobby, where every detail is an invitation to escape into a cinematic extravaganza. This is just the beginning!"

– Amit Sharma, Managing Director, Miraj Entertainment

The menu is a delightful fusion of flavours, thoughtfully curated to satisfy every palate.

Boasting a seating capacity for 846 movie enthusiasts spread across three screens, Miraj Cinemas' Ansal Plaza multiplex is designed to cater to diverse preferences. Screen 1 graciously accommodates 247 viewers, while Screen 2 offers a

comfortable space for 212 attendees. Screen 3 takes the experience to a grand scale with seating for 365 eager moviegoers. To enhance the comfort factor, the facility features 85 plush sofas, ensuring that your movie-watching experience is taken to the next level of luxury and relaxation.

MUKTA A2 CINEMAS: A CINEMATIC VOYAGE OF GRANDEUR

Mukta A2 Cinemas, a pioneer in the realm of delivering extraordinary cinematic experiences, is elated to unveil the inauguration of its latest ventures-a cutting-edge three-screen multiplex situated at Ratnanjali Square, Ahmedabad and a two-screen multiplex in Kadapa, Andra Pradesh. The cinema chain invites patrons to immerse themselves in an enchanting fusion of opulence, cutting-edge technology, and gourmet delights. From the crystal-clear brilliance of advanced screens to the immersive surround sound and precise projection enveloping the audience, each aspect is carefully designed to transport viewers seamlessly into the heart of the narrative. Mukta A2 Cinemas continues to set benchmarks in the cinematic realm, offering an unmatched moviegoing experience that seamlessly integrates technological innovation with luxurious comfort.

Kadapa, Andra Pradesh

The newly launch property in Kadapa, Andhra Pradesh features 2 screens and can accommodate 440 patrons. The property is further aided with Harkness 3D screens, 2K projections & Dolby Atmos surround sound, which will ensure the best & immersive movie experience for every member of the audience.

Adding to the charm, the new property features opulent seating arrangements, ensuring optimal comfort for moviegoers.

Additionally, it offers a delectable selection of freshly crafted food and beverage options, meticulously designed to cater specifically to the discerning tastes of the audience. This meticulous combination of advanced technology, comfort, and culinary excellence is set to redefine the standards of entertainment in Kadapa, providing a truly memorable and enjoyable cinematic experience for all patrons.

Rahul Puri, Managing Director, Mukta Arts said, "We are excited to bring the first luxurious cinema experience to Kadapa, Andhra Pradesh. The multiplex will have 2 screens and a seating capacity of 440 people, with plush recliners and sofa seating. The halls will be equipped with Harkness Screens technology, which will provide a crystal-clear, high-definition immersive audio-visual experience. There are numerous gourmet food and beverage options available to enhance your cinema experience. Our expansion in Kadapa, reaffirms our commitment to expanding our presence bringing new-age movie viewing experiences to a larger audience base."

Satwik Lele, COO, Mukta A2 Cinemas said "We are very thrilled to open our 2 screen multiplex, which is a first of its kind luxury cinema, in the heart of the city of Kadapa, Andhra Pradesh. We understand the love for movies & cinema in the South & we as a brand have focused on our expertise to further only enhance their movie watching experience."

"We are excited to bring the first luxurious cinema experience to Kadapa, Andhra Pradesh. The multiplex will have 2 screens and a seating capacity of 440 people, with plush recliners and sofa seating. The halls will be equipped with Harkness Screens technology, which will provide a crystal-clear, high-definition immersive audio-visual experience. There are numerous Gourmet food and beverage options available to enhance your cinema experience. Our expansion in Kadapa, reaffirms our commitment to expanding our presence bringing new-age movie viewing experiences to a larger audience base."

– Rahul Puri, Managing Director, Mukta Arts

Ratnanjali Square, Ahmedabad

Mukta A2 Cinemas, a trailblazer in delivering exceptional cinematic experiences, announced the opening of a brand-new threescreen multiplex at Ratnanjali Square. This expansion marks another milestone in the company's commitment to providing movie enthusiasts with a blend of luxury, technology, and delightful gastronomy.

The state-of-the-art multiplex boasts three screens, each offering a plush and opulent movie-watching experience. Mukta A2 Cinemas at Ratnanjali Square is equipped with Dolby sound, laser 2K projection, and luxurious seating to ensure that every moment spent here is memorable.

One of the highlights of this new venture is the culinary experience. Moviegoers can indulge in freshly made, delicious food options, elevating the overall entertainment experience. From gourmet snacks to mouth-watering meals, Mukta A2 Cinemas has curated a menu that complements the cinematic journey.

Rahul Puri, Managing Director of Mukta A2 Cinemas, expressed excitement about the new launch: "We are elated to bring the Mukta

A2 experience to Ratnanjali Square. Our commitment to providing a luxurious and delightful movie watching experience remains unwavering. This new multiplex is a testament to our dedication to creating spaces where cinema and comfort converge.

PVR INOX:

ELEVATING CINEMAS ACROSS THE NATION

PVR INOX is spreading its magic to new corners of the country with grand launches in Gurugram, Gwalior, Ahmedabad, Mohali, Dharwad, Mumbai, and Odisha! This expansion brings luxury to diverse locations, enhancing the movie-watching experience for residents. These theatres offer the epitome of opulence, featuring the latest advancements in cinema technology. Each multiplex promises to redefine audio-visual, and hospitality standards, providing movie enthusiasts in these regions with a captivating and speechless cinematic luxury experience.

Elan Mercado, Gurugram

PVR INOX has announced the opening of a new 5-screen multiplex at Elan Mercado, Gurugram, Haryana! Integrated with best-inclass theatrical solutions for an enhanced cinematic experience, the new cinema will mark the launch of company's 13th property in the city of Gurugram.

The new cinema is strategically located at Delhi Jaipur highway with easy accessibility to Delhi, Jaipur & main Gurugram. The multiplex has a seating capacity of 749 guests with

last row recliners in all auditoriums providing utmost comfort.

Additionally, the new cinema is equipped with the best-in-class

cinema technologies, including 2K projectors for razor-sharp visuals, great sound experience with Dolby 7.1 immersive audio and vibrant Next-Gen 3D screens for visibly deeper 3D content.

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX said, "Gurugram is witnessing strong surge in real estate due to emergence of new regions leading to its expansion. North has always constituted a vital part of our expansion plans and strengthening our foothold in Haryana with the launch of the 22nd property has been driven by rapid urbanisation, upscale lifestyle and advanced infrastructure. At PVR INOX, we are dedicated to creating memorable out-of-home entertainment experiences that will captivate our audience and we take pride in introducing yet another

Keshar Towers, Gwalior

The cinema giant has launched its second cinema in Gwalior and the first all 4K laser cinema in the city. The 4-screen multiplex promises to redefine the movie-going experience for Gwalior's cinephiles. Located in the heart of the city, the cinema is equipped with state-of-the-art technology, including all 4K laser projection, Dolby Atmos sound, and Next Gen 3D, ensuring an unparalleled cinematic experience. It has a total seating capacity of 610 and patrons can indulge in a variety of culinary delights from the extensive food menu in the comfort of the celebrity recliners. Inspired by Gwalior's rich heritage and grandeur, the cinema's design seamlessly blends the past and future. The vaulted ceiling of the concessions, mosaic work of the counter, and gilded edges evokes the city's historical charm, while the sage green infused interior reflects the verdant jungles that surround it.

neighbourhood cinema for the residents in Gurugram".

Styled in contemporary design language with a modern and stylish theme creating, a striking entrance lobby captivates attention marking the transition from the outside world to the cinema realm. The concessionaire unfolds a fun

environment with a layered celling creating a dramatic feel. The seating spaces, walls arts and dynamic screens gives the foyer a vibe of entertainment zone. All the auditoriums follow a different colour theme with V light fixtures on the sidewalls accentuating a vibrant atmosphere.

The cinema pays homage to Gwalior's unique identity, creating a space where the past and future converge. From the vintage art deco flair in the lights and signage to the tan leathers and glossy mirrored finish of the lobby, every element reflects the city's rich heritage and

forward-thinking spirit. The auditoriums are designed to provide a comfortable and soothing environment, with colours and aesthetics seamlessly blending with state-of-the-art contemporary technology.

Himalaya Mall, Ahmedabad

A brand new 5-screen multiplex has been launched in the city of Ahmedabad at Himalaya Mall. The multiplex will feature the city's first luxury and opulent signature experience, Insignia, which will be a true representation of an unmatched cinematic experience which combines the finest of luxury and technology, paired with delectable cuisine. Insignia is an ultra-luxurious movie-watching experience that offers excellent screening and sound systems to plush leather recliner seats with micro-adjustable neck rests and gourmet food with a butler on call.

CP 67 Mall, Mohali

Punjab gets a new cinema featuring the very first P[XL] and all 4K Laser Cinema in the city of Mohali. A brand new 7-screen multiplex at International Airport Road, offers city residents yet another out-ofhome entertainment destination to watch movies in the best of immersive environment!

Strategically located in the vicinity of Chandigarh International Airport, the new property has a total seating capacity of 754 audiences and features 1 P[XL], 2 LUXE and 4 impressively-designed auditoriums offering all 4K RGB Laser projection. The 7-screen property is equipped with RealD 3D technology in P[XL] auditorium for an immersive

Whether it is about check-ins, projection and sound, ordering food or comfort, patrons would be exposed to an unparalled movie going experience. Insignia makes for a perfect pairing of gastronomic pleasures with movies in ultraluxurious settings meticulously designed to provide the smoothest and most opulent indulgence possible.

Strategically located in the heart of the city at Drive-in road, Gurukul in one of the oldest malls, the cinema provides a convenient out-of-home entertainment destination for

moviegoers. With a seating capacity of 1102 audience inclusive of celebrity recliners, the multiplex is equipped with best-in-class cinema technologies, including 4K Laser Projection system for razor-sharp visuals, Dolby 7.1 immersive sound experience, and a vibrant 3D view powered by Volfoni Smart Crystal Diamond solution. The multiplex boasts of a distinctive design with a mirrored and coffered ceiling with chandeliers, premium lounge and a live food counter that serves a variety of vegetarian gourmet dishes.

experience and Dolby Atmos for a powerful and captivating sound experience. With a contemporary design language, the cinema is styled with sophisticated finishes like autumn brown, black, grey and gold metallic colour to create an opulent environment. It features a LUXE lounge with an exclusive concession counter. The use of curate artworks of prominent actors and actresses further enhances the visual appeal of the multiplex. Additionally, the cinema will offer an extensive range of gourmet delicacies with the ease of ordering to cater to varied customer preferences.

P[XL] is a premium large screen cinema format with extra-large screens, state of the art 4K RGB laser projection systems, advanced Dolby Atmos sound and RealD 4 D to bring alive every little detail of the movie. LUXE is a luxury cinema format intended for an audience segment that desires a great and exclusive experience with a live kitchen serving a wide variety of freshly prepared food & beverage and reclining seats.

"With the opening of our 7th multiplex in Ahmedabad, we bring the unique PVR INOX experience featuring the ultimate pinnacle of luxury formatINSIGNIA for our patrons. We benchmark all features of our cinemas against the best in the world and we take pride in exposing the city residents to a wholesome world-class entertainment destination with the best of hospitality".

– Ajay Bijli, Managing Director, PVR INOX

Smart City Mall, Dharwad

Dharwad, situated in the state of Karnataka, enhances its moviegoing experience with the introduction of its first multiplex at Smart City Mall. The new 4-screen multiplex offers a new age cinema going experience with state-of-the-art technology, unparalled comfort and bespoke hospitality. With its prime location in the heart of the city in Laxmi Nagar on Hubballi-Dharwad main road, the cinema provides a convenient out-of-home entertainment destination for movie goers. With a seating capacity of 732 guests inclusive of recliners, the multiplex is equipped with bestin-class cinema technologies, including 4K RGB Laser Projection

JIO World Centre, Mumbai

PVR INOX introduces Maison INOX, an extraordinary cinema magnum opus, catering to the discerning audience in Mumbai. Nestled within the iconic JIO World Plaza at JIO World Centre, Mumbai's vibrant central business district in Bandra Kurla Complex, this luxurious boutique property marks the second Maison cinema to grace the city. The new cinema is a 6-screen property with a seating capacity of 790 audience, including our trademark Insignia area with two screens, and the Galleria area with one IMAX screen with laser technology, and three premiere screens.

It is the first cinema in Mumbai with an exclusive Bar and Lounge called Gatsby’s with cocktails handcrafted by Santanu Chanda, voted India's top mixologist in 2022. It is the first cinema in India with a specially curated F&B menu by four celebrity chefs, Sarah Todd, Vicky Ratnani, Yutaka Saito and Mayank Tiwari. In addition, Galleria features a dessert

system for razor-sharp visuals, Dolby Atmos for an immersive sound experience, and a vibrant 3D view powered by Volfoni Smart Crystal Diamond solution. The multiplex boasts of a distinctive boutique art deco design that captivates visitors. The standout feature is the striking ceiling, commanding attention and guiding

the gaze toward the inviting concession area. Complementing this design, the cool teal highlight colour elegantly counterbalances the various elements, culminating in a cohesive and visually pleasing cinematic experience. The cinema offers various customer-friendly features for easy and hassle-free servicing like digital check-ins with touchscreen and QR code-enabled ticketing.

The F&B concession counter offers a wide variety of food options to choose from and patrons will also be able to order these food options within the comfort of their homes through Swiggy and Zomato!

counter, live cooking counter and the IMAX with Laser auditorium!

Maison INOX is a chic and contemporary interpretation of the confluence of the charming Art Deco style, adopted in iconic cinemas like Metro and Eros, and top-notch luxury and technology, and is highlighted by various distinctly designed experiential zones. The mainstream lobby, titled 'The Galleria', has a large and impressive ceiling that converges and drops down to the live food counter. A large video wall adds and

complements the grand lobby forms and adds life to the lobby. The black, white and brass marble flooring pattern, the very detailed ceiling with a combination of veneer, bronze mirror and textured gold and accessorisation with leather-upholstered furniture, crystal chandeliers, art and artefacts complete the look. The resto-bar, christened as 'The Gatsby Bar', adorns interiors with retro twist. Characterised by rich colours, bold geometry, and decadent detail work, The Gatsby Bar will provide a

"Luxury cinemas offer their customers a plush ambience, a range of food options and best of sound and projection systems. Cinema menus are not just adapting to local & regional tastes of audiences but new concepts, seasonal menus and refining recipes are drawing inspiration from flavours across the globe. Featuring IMAX large screen immersive format with laser technology and the opulent Insignia experience equipped with world class hospitality, magnificent interiors and plush seating, we are certain that this cinema will revolutionise how Mumbaikars immerse themselves in the magic of big screen and everything else that surrounds it.''

– Sanjeev Kumar Bijli, Executive Director, PVR INOX

unique lounging experience to the true connoisseurs of luxury wine and dine. It brings in glamour and luxury while ensuring order with symmetrical designs in exuberant forms. IMAX lounge is designed with a classy and high tech light feature and a dedicated food counter.

This cinematic marvel reinforces the company's presence in Mumbai, boasting 118 screens across 23 properties and a total of 53 cinemas with 260 screens in Maharashtra. Notably, it introduces the fourth IMAX screen in Mumbai and the twenty-second in the country, solidifying its position as a frontrunner in IMAX screens across India.

Insignia embodies the pinnacle of luxury creating an unmatched movie

viewing experience with outstanding screening, projection and sound systems, and plush leather recliner seats featuring adjustable neck rest, butler-on-call system and fine dining experience within the theatre.

Chef Vicky Ratnani has curated local products reimagining global flavours while a carefully balanced menu with freshest and wholesome ingredients by Sarah Todd provides an exclusive gastronomic extravaganza. Chef Yutako Saito complements the live kitchen with an impressive selection of Japanese dishes including Sushi and Japadogs. While culinary leader chef Mayank Tiwari adds European flavours to the menu, top mixologist Santanu Chanda compliments the overall experience with hand crafted signature mocktails and cocktails at the Bar.

Utkal Kanika Galleria Mall, Odisha

PVR INOX announces the grand inauguration of its latest cinematic venture, the 4-screens multiplex in Bhubaneswar, Odisha. Situated within the vibrant confines of the Utkal Kanika Galleria Mall, this stateof-the-art facility is set to revolutionise the cinematic experience in the city. Notably, it takes pride in being the pioneer cinema in Bhubaneswar to showcase the cutting-edge

technology of all four screens equipped with 4K Laser projection, promising an unparalleled visual feast for cinephiles.

IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate in audio immersion. An artistic masterpiece, the cinema is the paradigm of luxury, offering a bespoke entertainment experience with best in technology equipped with the most advanced 4K Laser Projection System, Dolby Atmos Surround Sound System and NextGen 3D Screens.

It has a total seating capacity of 682 featuring comfortable plush last row recliners and equipped with the best-in-class theatrical solutions including 4K Laser projection, Dolby 7.1 immersive audio and Next-Gen 3D screens. In the state of Odisha, PVR INOX has presence across in the cities of Bhubaneswar, Cuttack and Rourkela with a screen portfolio of 29 screens in 7 properties.