INOX: Adds New Waves of Entertainment

The leading multiplex chain continues to expand its horizons as it introduces two new multiplexes in the southern belt of India. With its latest launches in the cities of Mysuru and Vijayawada, it has brought unmatched cinematic entertainment to its dedicated patrons. Along with its attempt to woo the audiences in the South, it has also launched an unparalleled 7-star luxury experience in the North with its Insignia auditoriums in West Delhi.

INOX Leisure opened its second multiplex in the city of Mysuru at Centro, which is located on the Bangalore-Nilgiri Road. As an architectural masterpiece located at a very convenient spot in the city, the new multiplex lays a perfect example of encapsulating a remarkable design diversity while retaining an aweinspiring atmosphere. The design style of this new multiplex has characteristics from contemporary, young and elegant elements. The use of timeless geometric patterns along with modernistic ceiling feature and contemporary decor resonate well with the Mysuru patrons. Movie lovers will have a wonderful time in its contemporary interiors as they soak in the thoughtfully curated ambience. The new multiplex has four impressively designed auditoria with a total of 474 seats. Each of the four screens in the multiplex are soaked in comfort and equipped with the bestin-class cinema technologies for sound and projection. All the four auditoria are equipped with advanced Laser projection system for razorsharp visuals. In addition, the multiplex also offers a great sound experience with Dolby Atmos technology in one of the auditoria. The immersive ambience of auditoria compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.

The multiplex possesses a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. The live kitchen and the F&B concession counter serves a range of flavoured popcorns, sandwiches, nachos, pizzas and burgers apart from a variety of hot and cold beverages.

Commenting on the opening, Mohit Bhargava, Regional Director - South, INOX Leisure, said, "We are overjoyed to open our second multiplex in one of the most famous tourist destinations of South IndiaMysuru. With its unmatchable technological advancement, the new multiplex will offer a seamless movie experience to audience of all age groups along with providing impeccable snacking options. We are hopeful that the Live Kitchen along with our warm hospitality will leave movie buffs in awe of their overall movie experience."

INOX Laila Mall, Vijayawada

Marking the third multiplex in the city of Vijayawada, INOX has launched a three-screen multiplex at the Laila Mall, located on MG Road. The multiplex has impressively-designed auditoira with a total of 959 seats.

Each of the three screens in the multiplex ooze comfort and are equipped with the best-in-class cinema technologies for sound and projection. All of the three auditoriums are equipped with Laser Projection system for razor-sharp visuals. In addition, the multiplex also offers a great sound experience with Dolby Atmos technology. The immersive ambience compliments the vibrant 3D view which powered by Volfoni Smart Crystal Diamond solution.

The interior décor of INOX Laila Mall has been beautifully handled and crafted using a timeless design language that speaks of style and luxury. Guests will be greeted by a heighted lobby which carried a bold statement in a dynamic geometry composed with gold rafters. A cosy and inviting F&B concession counter, with highlights of gold metal sheets and lacquered glass design, creates a chic and sophisticated experience leaving guests in awe.

Commenting on the opening, Mohit Bhargava, Regional Director - South, INOX Leisure Limited, said, "We are delighted to launch our third multiplex in the city of Vijayawada. The new multiplex, integrated with state-of-the- art technological solutions and plush interiors, stands as a unique property with a comfortable yet classy ambience, perfectly, designed for moviegoers in Vijayawada, complimented by some wonderful F&B choices. Our aim is to strengthen our presence in the region and deliver top-notch cinema viewing experiences to our patrons. We are certain that our new multiplex will be the preferred entertainment destination for the cinemagoers in Vijayawada. We look forward to welcoming them to INOX."