SOUTHERN COLLEGIATE ATHLETIC CONFERENCE FALL 2014 DATA
ALL STATISTICS AND DATA ARE CURRENT AS OF JANUARY 8, 2015
MEDIA GUIDES
MEASUREMENTS
Reads: User opened the publication for more than two seconds Impressions: Each time the publication was displayed to a user in an embed or on ISSUU Read Time: The total amount of time readers spent reading this publication
STATISTICS BY SPORT MEN’S SOCCER (295)
READS
WOMEN’S SOCCER (347) VOLLEYBALL (237) FOOTBALL (377) WOMEN’S BASKETBALL (182) MEN’S BASKETBALL (406)
S
MEN’S SOCCER (1,121)
RESSION P M
• Posted on Issuu.com • Guides are released approximately a week before the first competition or each sport • Length of guides range from 5060 pages • Guides contain information on each institution, statistical leaders, previous season recap and current season preview • Serves as a directory for each sport • Online only, not printed
WOMEN’S SOCCER (1,120) VOLLEYBALL (906) FOOTBALL (1,251) WOMEN’S BASKETBALL (1,136)
I
QUICK FACTS
MEN’S BASKETBALL (2,074)
READ TIME BY SPORT TOTAL READ TIME: APPROXIMATELY 4.94 DAYS MEN’S
IMPRESSIONS
8,568
SOCCER 15:14:57
WOMEN’S
12:55:36
READS 1,966
SOCCER 21:42:57
BASKETBALL
VOLLEYBALL
WOMEN’S
MEN’S
BASKETBALL
15:24:47 1.4 DAYS
FOOTBALL
19:28:28
SOCIAL MEDIA INSTAGRAM
#1
INSTAGRAM FOLLOWERS
#5
FACEBOOK PAGE “LIKES”
#11
AMONG DIVISION III CONFERENCES AMONG DIVISION III CONFERENCES
TWITTER FOLLOWERS
658 PHOTOS
24.5 AVERAGE LIKES
AMONG DIVISION III CONFERENCES
{
16.1K
INSTAGRAM IS “THE KING OF SOCIAL ENGAGEMENT” -Nate Elliot, Forrester
FAVORITES
PER PICTURE
MOST FAVORITED
QUICK FACTS
FOLLOWERS/LIKES TWITTER INSTAGRAM 1,049 TWITTER 2,520 FACEBOOK 1,399
{ 2{ 1
OVERALL GROWTH SINCE AUGUST 2014 +16%
•
(94 FOLLOWERS)
+795%
(919 FOLLOWERS)
2013 FAVORITES
805
2
227.27% INCREASE
PAGE GROWTH MAIN USES • •
2,400
298.14% INCREASE
Share articles posted on SCACsports.com as well as member institution sites Acknowledge “Players of the Week” Announce final scores for all sports during non-conference and conference season Interact with SCAC sports fans
FACEBOOK •
2,500
*2014 DATES: AUGUST 11-NOVEMBER 9 - 2013 DATES: OCTOBER 1-DECEMBER 29
------------------ - --------------14 0 2 ST U G U A
2014 FAVORITES
MAIN USES • •
+6.5%
1,100
2013 RETWEETS
1
•
(345 FOLLOWERS)
2014 RETWEETS
----
-
-------- ----
------------------------------- --
----JANUARY 2015
Share articles posted on SCACsports.com as well as member institution sites Share stories posted on Institution and team Facebook pages Post photo albums from SCAC championships, SCAC 8 in 8 and other conference events
INSTITUTION SOCIAL MEDIA TWITTER GROWTH +7.7% +12.7% +22.6%
TRINITY
TEXAS LUTHERAN
SOUTHWESTERN
SCHREINER
+12.7% +16.1% DALLAS
+17.5% +7.9%
COLORADO COLLEGE
+10.8% CENTENARY
• There has been positive growth on both Twitter and Instagram for all eight SCAC institutions during the time period beginning September 1, 2014 and ending January 7, 2015 • Texas Lutheran University has seen the most growth, increasing Twitter followers by 22.6% (370 followers gained) and Instagram followers by 55.1% (426 followers gained) • With the creative of the #SCACTrending competition, a direct correlation can be seen between social media growth and performance in the competition
AUSTIN COLLEGE
QUICK FACTS
INSTAGRAM GROWTH +55.1%
#SCACtrending
+91.1% TLU
SU
SCH
NEW ACCOUNT +119.3% UD
COLO
CENT
+95.1% NEW ACCOUNT +48.8% AC
#SCACTrending is a competition created in the fall of 2014 to increase engagement across social media platforms for by student-athletes as well as other members of the SCAC community. The competition uses institution-specific hashtags to measure the success of each institution. Each time the hashtag is used, it accumulates points, and at the end of each week, points are tallied. One point is awarded for each usage of the hashtag on Twitter, while two points are given for each Instagram post. The schools that have been most successful in the competition are Texas Lutheran University, Southwestern University, Austin College and Colorado College -- base on total points accumulated.
NEW ACCOUNT TU
#SCACtrending 1st
TOTAL POINTS: TEXAS LUTHERAN TOTAL GROWTH: TEXAS LUTHERAN
2nd
TOTAL POINTS: AUSTIN COLLEGE TOTAL GROWTH: SOUTHWESTERN
3rd
TOTAL POINTS: COLORADO COLLEGE TOTAL GROWTH: AUSTIN COLLEGE
#SCACtrending POINTS FOLLOWER GROWTH (#)
TLU
AC
COLO
SU
UD
SCH
TU
CENT
YOUTUBE CHANNEL
MOST VIEWED VIDEOS POSTED ON OR AFTER JULY 2014
77,585 TOTAL VIEWS
944
134,946 MINUTES WATCHED
66,405
485
MINUTES WATCHED
303
#SCAC8IN8 SOUTHWESTERN - STUDENT VIDEO
SCAC FOOTBALL MEDIA DAYS - SOUTHWESTERN
SCAC 360
FALL 2013/2014 COMPARISON 44,180 TOTAL VIEWS
SCAC FOOTBALL PROMO (SEP. 4, 2014)
#SCAC8IN8
2,036
CONFERENCE PLAYER OF THE CHAMPIONSHIP WEEK
2,312
MEDIA DAYS
5,537
VIEWS BY CATEGORY
1,565
• Used to promote SCAC sports before, during and after the season • Media Days videos are posted featuring interviews with the Head Coach and one or more student-athletes from the team the week prior to the beginning of the season • Player of the Week videos are posted after each selection to promote the student-athlete and institution • Over 77,000 total views during the time period beginning August 10, 2014 and ending January 10, 2015 • Over 250,000 views during the lifetime of the channel
3,109
QUICK FACTS
1
}
2014 1 2013 2014 2013
75.6% INCREASE
102 298
2
103.2% INCREASE
AVERAGE VIEWS PER VIDEO AVERAGE MINUTES WATCHED PER VIDEO
}
2