SOUTHERN COLLEGIATE ATHLETIC CONFERENCE
SOCIAL MEDIA & VIDEO STATISTICS DATA RUNS AUGUST 1, 2015 THROUGH JANUARY 8, 2016
MEDIA GUIDES • Posted on ISSUU.com • Guides are released approximately a week beore the first competition in each sport • Length of guide ranges from 60-80+ pages • Guides contain information on each institution, statistical leaders, previous season recap and current season preview • Serves as a directory for each sport • Online only, not printed
MEASUREMENTS
STATISTICS BY SPORT MEN’S BASKETBALL
VOLLEYBALL
WOMEN’S BASKETBALL
WOMEN’S SOCCER
FOOTBALL
MEN’S SOCCER
S S E I ONS R P M I
QUICK FACTS
READS
Reads: User opened the publication for more than two seconds Impressions: Each time the publication was displayed to a user in an embed or on ISSUU Read Time: The total amount of time readers spent reading this publication
MOST READ READ TIME
1.25 DAYS
1 DAY 14.25 HR
19.0 HR
21.75 HR
17.0 HR
VIDEO VIEWS BY CATEGORY 38,286
THIS YEAR
LAST YEAR
3,454
10,928
11,297
8,087 2,312
3,109
5,537
CONFERENCE CHAMPIONSHIPS
QUICK FACTS • Used to promote SCAC sports and student-athletes before, during and after the season • After the release of the fall Media Days interviews and #SCAC8in8, videos were posted and promoted primarily to Facebook, rather than YouTube • Over 875,000 lifetime views on the SCAC YouTube Channel
MOST VIEWED
2.5k
MONICA HOLGUIN, PLAYER OF THE WEEK DECEMBER 11, 2015
1,088
CHARACTER & COMMUNITY
#SCAC8INI8
MEDIA DAYS
FALL 2014/2015 COMPARISON
AVG. VIEWS TOTAL VIEWS
PLAYERS OF THE WEEK
1,565
30,285 84,837 102 332
SOCIAL MEDIA QUICK FACTS
#1
INSTAGRAM FOLLOWERS
#3
FACEBOOK PAGE “LIKES”
#13
TWITTER FOLLOWERS
57.2K LIKES 34.2 AVG LIKES + 424 FOLLOWERS
AMONG DIVISION III CONFERENCES AMONG DIVISION III CONFERENCES AMONG DIVISION III CONFERENCES
FOLLOWERS/LIKES INSTAGRAM 2,014 TWITTER 2,520 FACEBOOK 1,918
6.6k 3.7k 1.7M FAVORITES
IMPRESSIONS
MAIN USES •
SINCE AUGUST 2015
11.5%
Share articles posted to SCACsports.com Acknowledge “Players of the Week” Provide scoring updates during both conference and non-conference events Interact with SCAC sports fans
(341 FOLLOWERS)
26.6% 17%
MAIN USES FACEBOOK
(424 FOLLOWERS) (278 LIKES)
AUGUST 2015
PAGE GROWTH
• • • •
JANUARY 2016
• • •
OVERALL GROWTH
RETWEETS
Share articles posted on SCACsports.com as well as member institution sites Share stories posted on Institution and teams’ Facebook pages Post photo albums from SCAC championships and other conference events Post videos from interviews, highlights, etc.