C
Capa Cover
The new definitions of beauty Jehozadak Pereira
W ©
42
hen the super-
clientele, mostly formed by women of
model Gisele
all ages, admire her as a beauty model
Bundchen po-
and want to use the same products that
sed in lingerie
she uses because of their esteem of her,
on
gigantic
in addition to fueling a machine that
billboards for Victoria’s Secret in New
generates satisfaction, wealth, progress
York, people would stand in awe and say
and jobs everywhere. Such response ha-
how beautiful the Brazilian girl was. It is
ppens from the moment the photogra-
true. At 27 years old she is the supermo-
pher snaps the shot of Gisele’s expres-
del with the highest salary – according
sive face until the moment the cashier
to Forbes Magazine, making around $35
receives the money for the product.
million dollars in 2007 from fashion sho-
The million dollar beauty market is
ws, appearances in different shows and
not summarized by this. Day after day
contracts with about 20 corporations,
more women and men of all ages sear-
especially in the cosmetic industry.
ch for specialized help to become more
Gisele’s highly requested face is the
beautiful, skinnier, and more elegant
cover for many advertising campaigns
but above all, satisfied with themselves.
where millions of dollars are invested.
For everything there is a solution, and
Everything that she offers is sold since
based on that plastic surgery clinics are
the main department stores, pharma-
crowded by people who want to in some
cies, cosmetic stores, supermarkets and
way improve their looks. Back in the day
everywhere else one can imagine. The
some would submit to surgery to soften © istockphoto