INSIGHT |
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the Oxford Journals Medical Collection and Oxford Scholarship Online. Oxford Medicine Online is very much an evolving entity, with upgrades starting almost immediately. The first major improvement will be the addition of markers to identify subscribed titles, which is due to go live in early 2011. Future benefits of the portal include flexible bundling options (perhaps based around subject sets) and access to different types of content drawn from the titles on the site, for example image libraries and CME questions.
What about mobile? Demand is growing fast for mobile access to medicine content. Our approach will be threefold. Firstly, using a long-standing partner, Medhand, we are creating apps for the Oxford Medical Handbooks series
which are proving very popular. Secondly, our websites have been designed to display well on mobile devices, and a recent positive review of the ESC Textbook of Cardiovascular Medicine by an iPad user suggests this planning has paid off. And lastly, many of our books will become available through retail and institutional e-book programmes in the next 12-18 months.
The future We are now well underway with further title uploads from key Oxford series, which will take the total number of titles available to around 200 by the end of 2011. We are also working on an ongoing list of site improvements and we welcome librarians’ feedback to help us focus this process on changes which will benefit both librarians and their users.
For more information, trials or quotations, or feedback on the medicine online programme, contact alison.bowker@oup.com.
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