business|how to market your spa business during the holidays
You might consider keeping holiday bows, ribbons, bags, boxes and other gift-wrapping décor on hand to make your clients’ lives easier. It can even be as simple and cost effective as gold, silver or red-colored tissue paper to give it that extra holiday touch.
Build your clientele When creating your plan, it is important to have your primary client in mind, but also think about the people in their circle. Do they have friends, family, children or a spouse you may convert into a client? Can you appeal to them with the aforementioned gift sets, special holiday treatment packages or gift certificates to make their holiday gift giving easier? Reach out to the significant others of your clientele and recommend services or products their partners would enjoy. They usually welcome and appreciate tips on what to give. Personalized outreach to your clients’ spouses gives you an opportunity to offer a gift giving idea. A “Total Day of Beauty” or “Three Peel Series Program” is an easy thing to mention to a male client as a gift idea for his wife. You can even offer to gift wrap the certificate and have it ready for them. Busy men love this, and their wives will get exactly what they wanted. The holidays are a great time to bring in new business, and reconnect with existing clients you may not have seen in awhile. Send holiday greetings to your loyal clients to show that you appreciate them; this also can serve as a reminder for those who have not come in for awhile that you are still around.
Seasonal offerings and the New Year One of the best promotions you can offer is a featured holiday facial. It gets your clients in the spirit of the season, and provides a nice reprieve from the daily hustle and bustle. Use tantalizing holiday aromas such as cinnamon, clove, pumpkin, cherry and chocolate. As much as so many people love the holidays, the season is not without its stress. It is common for stress levels to peak at this time of year. Think about offering clients a relaxing escape from the holiday hustle and bustle with a treatment that incorporates deep relaxation and massage. To inform your clients and local community about your holiday offerings, consider hosting a winter skin care clinic or pitching the idea to your local media. Focus on effective winter skin care tips and your special holiday treatments. Alternatively, you might host an open house and invite a select group of clients to experience one of your seasonal treatments, during which you can offer discounts and mini demonstrations. Holiday specials also work well. Offer two-for-one specials on certain treatments to top clients and ask them to bring a friend. Make it festive and fun, with giveaways and gift basket drawings. Looking ahead to the New Year, help clients set their skin care resolutions. Become their skin coach; develop a plan for achieving their goals and getting them started with a series of peels or corrective facials. continues
Page 70 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • November 2012
photo: Subbotina Anna/Shutterstock.com
ONE OF THE BEST PROMOTIONS YOU CAN OFFER IS A FEATURED HOLIDAY FACIAL. USE TANTALIZING HOLIDAY AROMAS SUCH AS CINNAMON, CLOVE, PUMPKIN, CHERRY AND CHOCOLATE.