LNE & Spa - November 2017 by LNE Magazine

LNE & Spaâ&#x20AC;&#x201D;the magazine for skin care and spa professionals November 2017

$7.50

Ask An Expert Katy Muenter, Product Research & Development Manager at Éminence and Marine Biologist, shares the benefits of natural ingredients for your skin and her expert knowledge of the Earth’s aquatic eco-system.

Algae provide high concentrations of nutrients and amino acids that replenish and deliver superior hydrating benefits P R O D U C T R E S E A R C H & D E V E LO P M E N T M A N AG E R A N D M A R I N E B I O LO G I S T K AT Y M U E N T E R

to the skin.

that use the energy from the sun to grow. These range in size from

I have a shellfish allergy. Can I use the products in the Marine Flower Peptide Collection?

a single cell to over 50 meters long, and can be found in every

The Marine Flower Peptide Collection does not contain any

environment on the planet, including marine intertidal zones, hot

shellfish or animal-derived ingredients. If you can swim in the

springs, and even within ice and snow. Algae have many unique

ocean, you should have no adverse reactions to any products in

adaptations that help protect them from environmental damage so

this collection. As always, we recommend conducting a patch test

they can survive in these extreme conditions. The Marine Flower

before using any new skin care product. If you have a sensitivity

Peptide products feature several innovative algae extracts that

to iodine, you should check with your allergist prior to use.

Are algae plants or animals? Neither! Algae are a special type of “photosynthetic” organism

impart these same powerful benefits to the skin!

Why are algae considered the “superfoods of the sea”? Algae provide high concentrations of nutrients and amino acids that replenish and deliver superior hydrating benefits to the skin. Just like land-based superfoods (such as blueberries and kale) are vibrant in color, the antioxidant pigments found in brightlycolored algae include chlorophyll and beta-carotene which naturally protect the skin.

Look for more great information about this and other Éminence collections by visiting: www.eminenceorganics.com/blog

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IMMERSE YOUR SKIN WITH MARINE FLOWER PEPTIDES

Smart Collagen+ Complex Doubles collagen density to visibly lift and fill wrinkles*

If you are interested in partnering with Éminence, an award-winning natural, organic and Biodynamic® skin care line, call 1-888-747-6342 or visit www.eminenceorganics.com. *

In vivo results after 84 day clinical study

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from the

Skin Care for life inside and out®

editor

It’s the most wonderful time of the year… The holiday season is right around the corner! The smell of pumpkin spice is in the air, window decorations are turning evergreen, and your clients are buzzing with holiday cheer. For many spas and skin care practices like yours, the holidays are a magical and lucrative time. You get to experiment with seasonal ingredients, offer exciting promotions, and be a part of the gift shopping frenzy! As business starts bustling with holiday foottraffic, and clients are asking for gift cards by the dozens, we must all remember to take a moment and reflect on the gifts that we have received this year.

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3 easy steps to beautiful skin

As estheticians, we are privileged to play a personal role in the way our clients feel about themselves. Seeing them change before our eyes is a beautiful and special gift that we should cherish. The gift of helping someone through a tough time in their life, the gift of seeing confidence bloom in clients with skin insecurities, the gift of seeing your employees happy and fulfilled in their work - this industry gives us many gifts and touches us all everyday! It is so important to take a moment, in the midst of the holiday rush, and acknowledge how lucky we are to call ourselves estheticians. We must also not take for granted the gift that we are, as estheticians. Cherish the blessing it is when your clients want to give your services to their loved ones as gifts. Every treatment package sold and gift card swiped is a reflection of the impact you have on your clients. Let the holiday season be a reminder of how valued your practice is, and let that light carry you into the next year with positivity and gratitude.

I look forward to hearing how LNE & Spa has inspired you this season, and I wish all of you a merry and bright holiday.

bio-therapeutic.com

Cristina Beecham Managing Editor

mcristina@LNEonline.com November2017

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Skin Care for life inside and outÂŽ

micro ultrasonic exfoliation

ÂŽ

shop online anytime at bio-therapeutic.com Exclusive Supplier of all Advanced Technology for Dermalogica and the International Dermal Institute Worldwide

November volume 32 number 11

cover Hair: Christophe Gaillet pour L’Oréal Professionnel Photo: Weronika Kosinska Makeup: Izabela Szelagowska Stylists: Wioletta Podsiadlik Anna Pietrowicz Patrycja Siwiec Production: MKproduction

contents Ethnic Skin Care

Holiday Spa Success

A Blackhead's Alter Ego

Holiday Spa Marketing

Skin News

Spa Treatment Packages

Spa Gift Cards

Spa-liday Product Photo Shoot

guide

66 Spa Treatment Packages

Spa of the Month

Family Spa Treatments

Holiday Spa Treatments

Cacao Skin Care

Spa News

Organic and Wellness News

o&w

14 Ethnic Skin Care

32 Holiday Spa Treatments

78 Family Spa Treatments

Long Beach Congress Recap

Behind the Spa Door

Instagram Your Spa

Business News

48 Instagram Your Spa

image

business

spa

skin

6 From the Editor 98 Advertiser Index

How Spa Owner Carrie Cohen Propelled Her Permanent Makeup Business

Anti-Blemish Makeup

Image News

90 Anti-Blemish Makeup

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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USA: 800.471.0229. Worldwide: 305.443.2322. Fax: 305.443.1664. LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Managing Editor Cristina Beecham mcristina@LNEonline.com Editorial Assistant & Social Media Partner Kristina Mazzenga kristina@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Designer Luis BolaĂąos luis@LNEonline.com Director of Sales AchĂŠ Saint ache@LNEonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com

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SEAOLOGY

COLLAGEN BUILDING FACIAL This incomparable youth restoring facial leverages the power of marine harvested collagen, active natural exfoliants, and concentrated restoring ingredients for a power-packed anti-aging sea based facial. Purchase a professional facial and receive our Line Diminishing Advanced Clinical Serum (value $75) as a Gift! It is fantastic to use with Microneedling & Dermaplaning facials! Valid through November 30, 2017

Web Developer Jose Daniel De La Rosa daniel@LNEonline.com Conference Coordinator Jacqueline Reyes jackie@LNEonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

C ontributors Bella Schneider Janel Luu Carrie Borzillo Kristina Mazzenga Cristina Beecham Louis Silberman Dori Soukup

Natalie IovinoSchoenfeld Pam Stellema Terri Vinson Victoria Tabak

Printed with 100% soy-based ink. This magazine is recyclable. Please recycle where facilities exist.

BELLA SCHNEIDER BEAUTY LLC Toll Free: 888.200.3977 www.bellaschneiderbeauty.com November2017

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The NON NEGOTIABLES when skin needling

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Ethnic

Skin Care A guide to including ethnic skin care in your practice by Bella Schneider V arious skin types demand various treatments. Today's spa clientele is composed of diverse ethnicities with a wide range of ethnic skin types. As our population continues to become more cosmopolitan, this diversity makes it essential for estheticians to understand the fundamental differences between different skin colors, concerns and treatment needs to provide the best possible care for ethnic skins.

Everyone is an Individual

The characteristics that separate one ethnic groupâ&#x20AC;&#x2122;s skin type from another are texture, tone, thickness, shade, sensitivity, moisture and melanin levels. These differences result in unique responses to sun and environmental exposures. Each ethnic skin type can also react differently to the same products. On the same note, individuals within the same ethnic group can also have different skin types, reactions, coloring, esthetic sense and skin care goals. Therefore, don't make assumptions when it comes

November2017

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N ovember2017

skin ethnic skincare to ethnic skin care treatments. Get to know the particulars of the individual's environment, diet, hormones, lifestyle, sun exposure, genetics, medications, stress levels, personality, concerns and goals when formulating any ethnic skin care plan.

The Main (Skin) Issue Hyperpigmentation is the biggest concern for ethnic skins. This condition is caused by unwelcome reactions to the sun, skin care products, hair growth, hormone levels, the environment and lifestyle factors. Skin inflammation, sensitivity and scarring, as well as harsh reactions to coarse hair follicles (especially in African American, Indian, and Middle Eastern skin types) or more sensitive skin (Asian types) are also prevalent issues. Hence, it’s important to choose ingredients and products free of parabens, irritants and harsh fragrances for all your clients. Don't expose skin to aggressive treatments such as brightening creams, acids and peels without first testing the skin to determine the individual’s sensitivity levels.

CUSTOMIZED ETHNIC SKIN CARE African American Skin Care African American skin tones and shades can vary greatly between IV-VI on the Fitzpatrick scale. Skin that is darker has more melanin, creating increased ultraviolet protection and reduced signs of age. African American skin is sensitive to oiliness, breakouts, hypopigmentation and dehydration. Clients should avoid picking or scratching skin, using harsh products or abrasive hair removal methods that can cause skin marking and pigmentation. The best in-spa treatment options for African American skin include light herbal or blended acid peels, microdermabrasion and hydrating facials. Gentle laser facials can minimize pore size, scarring, discoloration and blend pigment. Do not perform aggressive peels, lasers, microneedling or dermaplaning. 16

November2017

Home care regimens should include sun protective products with an SPF of 30 or above, vitamin C, peptides, moisturizer with hyaluronic acid and light retinols with botanical lighteners. Advise clients against prolonged use of hydroquinone or strong doses of vitamin A or its derivatives.

Native American Skin Care Native American skin ranges between IV and V on the Fitzpatrick scale. Common skin concerns within this ethnicity include acne, oiliness and large pores. Their skin is uniquely thick and sensitive and can be reactive. The best in-spa treatment options for Native Americans include deep pore cleansing, purifying facials, microdermabrasion, microneedling, glycolic peels with blended lighteners and herbal peels. Do not overdo acid and chemical peel use. Home care regimens should include a deep cleansing routine, alternating cleansers, brightening toner, peel pads with AHA, retinoic acid as well as retinol with lighteners. Native American clients should avoid oily and heavy products.

Asian Skin Care Given the variety of subgroups and skin shades within the Asian popula-

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tion, this ethnic skin type spans a wide range of shades from III to a light V on the Fitzpatrick scale. Problematic skin conditions include pigmentation and acne. Asian skin tends to age slower than Caucasian skin — even for those who are active in the sun. Some Asian subgroups, such as Filipino, can suffer from severe acne and enlarged pores. Asian skin types can show increased sensitivity and product reactivity including redness, rosacea or contact dermatitis as well as vulnerability to acne outbreaks, keloids (hardened bumps) and acne scarring. Melanin is abundant in Asian skin, so deeper acne pustules can leave postinflammatory hyperpigmentation. The best in-spa treatment options for Asian skin include peels, exfoliation and microneedling or micro channeling to fight acne and hyperpigmentation. Avoid overly sensitizing acids and peels that can cause hyper or hypo pigmentation. Asian skin can usually tolerate chemical peels such as TCA at a strength of 10 to 15 percent, but should be tested for individual compatibility first. Home care regimens for Asian skin should be designed to correct pigment and reduce sun exposure. This entails the daily use of acne-correction prod-

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skin ethnic skincare ucts, pigment correctors, hydrating agents, moisturizers and broad-spectrum sun protection products with an SPF of 30 to 50.

Latin American Skin Care Latin American skin encompasses a variety of shades from III-IV on the Fitzpatrick scale. The most common skin concerns are uneven breakouts and hyperpigmentation. Because the skin tans easily and ages slower, these clients are more likely to get excessive sun exposure. Dark under eye circles, acne, large pores, skin thinning, sensitivity, stretch marks and scarring are typical skin concerns and problems in this demographic. The best in-spa treatment options include regular microdermabrasion to help even tone, blue LED to fight bacteria-promoting acne and a series of microneedling sessions to treat acne scarring. Home care regimens for Latin skin should include use of bleaching cream, retinoids, tinted SPF 30 and under eye concealer.

Indian Skin Care

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Indian skin tends to be darker and falls between IV-V+ on the Fitzpatrick scale. The most common skin concerns are oiliness, breakouts and hyperpigmentation. Indian skin can be quite resilient, allowing for a wide range of treatments. The best in-spa treatment options include herbal peels, brightening facials, cleansing facials, microdermabrasion, light AHA peels, nourishing masks and microneedling. Avoid overly aggressive acids, which can cause hyperpigmentation. Laser services may be problematic if the client tends toward sun exposure. Resorcinol and TCA are not recommended for this skin type. Home care regimens should include bleaching creams, retinoids, tinted SPF 30 and under eye concealer. Advise clients against overly aggressive regimens.

IV on the Fitzpatrick scale. Common skin concerns are uneven tone due to pigmentation from sun exposure, peels and lasers. Dark under eye circles, skin congestion, T-zone oiliness, acne and large pores are typical skin concerns. Darker tones can look sallow, dull or ashy without proper care. Additionally, stubborn facial hair can cause oiliness or breakouts. While Middle Eastern skin tans easily, it is sensitive. Be mindful of sensitivity, easy pigmentation and uneven skin tone when developing a skin care plan. The best in-spa treatment options consist of microdermabrasion, gentle acid exfoliation, vitamin C brightening facials and chemical peels. Do not over-exfoliate skin due to natural sensitivity. Dermaplaning addresses vellus facial hair without irritation and provides deep exfoliation. Higher levels of glycolic, resorcinol and most lasers must be tested for individual skin compatibility. If compatible, lasers can be very helpful with coarse hair growth. Home care regimens should include products with vitamin A, vitamin C, antioxidants, exfoliating/brightening cleansers, toners and SPF 30 protection. All ethnic skin types share in the same basic principles of proper skin care (cleansing, sun protection, hydrating, etc.). Delve deeper into the differences among ethnic skin types and individuals to understand the complexities that come with properly treating each client. Providing proper ethnic skin care to every client requires that the esthetician is informed, so always seek out the latest research to do your best work for each and every client. ď Ž

Bella Schneider is the founder and CEO of LaBelle Day Spas & Salons and an international product formulator and distributor through Bella Schneider Beauty (BSB). In her 40 years of experience in skin care science, Schneider has been

November2017

Middle Eastern Skin Care

an innovator in ethnic skin care, peels and

Middle Eastern skin falls between III and

peer education.

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A BLACKHEAD'S

ALTER EGO How to treat sebaceous filaments by Janel Luu

The Obsession with Pores Why are we so fixated on our pores? Probably because pores are "fixated" on our skin in all shapes, sizes and conditions. Still, pores in themselves are not the villains. Pores are basically hair follicles, which transport the oil created in the sebaceous glands up to the surface, keeping the skin moisturized and supple. At the beginning of a skin analysis, clients usually indicate pores as one of their main skin concerns, whether enlarged, clogged or obstructed with blackheads or whiteheads. However, when it comes to blackheads, it's helpful to let clients know that what they might believe are blackheads are actually not, in fact, the usual suspects. Enter sebaceous filaments, the alter ego of blackheads.

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N ovember2017

skin a blackhead's alter ego

When is a blackhead not a blackhead? Clients concerned about the blackheads peppering their t-zone may actually be confusing blackheads with sebaceous filaments because they look somewhat similar. However, sebaceous filaments aren’t necessarily black. “Grayheads” are a more accurate moniker because they are somewhat darker than the natural color of the skin. Located in hair follicles, these tube-like structures are made of horny cell layers that enclose a mini-cocktail of natural oil, dead skin cells and a very fine hair. You've seen how rinds of oranges and other citrus fruits contain little pores, known as “secretory cavities”? These are tiny oil pockets where the fruit's essential oil is created. Similarly, sebaceous filaments contain the natural oils secreted by the oil glands. This sebum functions as a protective barrier, keeping skin healthy, moisturized, and protected from external damage. Sebaceous filaments are usually of a uniform size and are evenly spread 22

November2017

across the t-zone. Blackheads may be larger, bumpier and spaced irregularly. A sebaceous filament might evolve into a blackhead when excess oil and debris in the pore lining are exposed to oxygen and oxidize into a blacktipped bump. No matter what you do as a skin care professional, you’ll never banish a client's sebaceous filaments forever, since they often naturally refill within a month of being cleared out, depending on the client’s regular home care and lifestyle. However, targeted facial treatments and consistent home care help minimize the appearance of enlarged pores and treat sebaceous filaments.

To Extract or Not to Extract: That is the Question In the treatment room, identifying whiteheads and extracting them is usually a fairly straightforward, yet often toe-curling procedure for clients. Blackheads are another type of animal and require a different tactic to remove them, such as using hot steam

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and clay masks. When a blackhead is extracted properly, a firm, waxy, black-tipped plug comes out completely. When sebaceous filaments are extracted, soft, yellowish spikes are secreted, so pore strips are not the answer. To treat sebaceous filaments and make them less noticeable, the use of a beta hydroxy acid such as salicylic acid (which is oil soluble) can dissolve excess sebum and clear clogged pores. Keeping skin clear of dirt and debris from dead skin cells will also help reduce the chance of a sebaceous filament morphing into a blackhead. Clients with oily skin may have sebaceous filaments that appear more obvious. Treatments that reduce the amount of oil in the pore may help treat sebaceous filaments and enlarged pores. Professional treatments that are most effective include the following:

• Ultrasonic or galvanic tools to perform a deep pore cleanse

• Products with alpha or beta hydroxy acids such as mandelic, glycolic, lactic or salicylic acid to exfoliate and clear pores • Masks containing fruit enzymes

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skin a blackhead's alter ego from papaya (papain), pineapple (bromelain), pumpkin, pomegranate, or blueberry, which break down the keratin protein in dead skin cells, clearing pores and softening skin so blackheads and filaments can be extracted more easily • Charcoal or clay masks containing kaolin, bentonite or montmorillonite to pull out oils and debris

"Pore-tocol" for Blackheads & Sebaceous Filaments The following protocol targets blackheads and helps treat sebaceous filaments for especially oily and problematic skin types. However, options should be carefully selected and modifications considered according to the client's particular skin type and skin condition.

1. Start with a cleanser that contains

some of the following dos and don’ts. Each step in the client's skin care routine should be carefully selected according to the client's particular skin type and skin condition.

1. Cleanse face in the morning and at night to avoid the build-up of bacteria, dead skin cells and oil. Double cleansing is essential for clients who use thick beauty balms and heavy foundation, which can stay trapped in pores after a single cleanse.

2% salicylic acid (all skin types) or 5% glycolic acid (not for darker skin, which may develop discoloration), or 10% mandelic acid (for sensitive skin).

2. Oily skin types should use a cleanser

2. Use an ultrasonic tool paired with

a week. Apply a gentle peel that contains either vitamin C, salicylic, glycolic, or mandelic acid to keep pores clear of debris. Another option is using an ultrasonic tool.

a water-based toner to exfoliate and vibrate blackheads out of skin.

3. Perform extractions as needed, manually or using ultrasonic tool. Follow with a hydrating toner or a soothing recovery solution that contains amino acids and skin-loving minerals.

with salicylic, glycolic, or mandelic acid and follow with a hydrating toner.

3. Exfoliate in the evening once or twice

face with oxygen to soothe irritation.

4. Use a charcoal or clay mask once or twice a week. Charcoal and clay work like magnets to draw impurities out of pores and can help prevent clogged pores from becoming blackheads or whiteheads.

5. Apply a clay mask to help clear se-

5. Don’t over-cleanse, which causes

baceous filaments and excess oil.

an imbalance in the skin's pH and its natural moisturizing oils.

4. Use an oxygen machine and spray

Connecting the Dots: From Treatment Room to Home Care To help treat sebaceous filaments and keep them in check, provide clients with a home care regimen that may include 24

“

Clients are more conscious than ever of their skin.

November2017

6. Don’t pick or squeeze sebaceous filaments or blackheads, which may lead to inflammation, infected pores and breakouts.

7. Don’t obsess about what you see in magnifying mirrors! Use them as a tool

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to help maintain skin health. Overall, emphasize to your clients the importance of keeping skin hydrated throughout the day by using a moisturizing toner or mineral-based mist. When skin is dry, it reacts by producing more oil, which can perpetuate the cycle of sebaceous filaments, enlarged pores and blackheads.

Be a “Pore-fessional” In this era of selfies, Photoshop and the constant marketing of “poreless perfection,” clients are more conscious than ever of their skin, pore size, and what they believe to be blackheads. Reassure them that sebaceous filaments are a normal and natural component of skin function and cannot be removed permanently. Nevertheless, encourage them to be constant in scheduling facial treatments, consistent in their home care, and perhaps a little more forgiving when examining their pores up close in the mirror. 

Janel Luu has over 30 years of experience as an international educator, skin care researcher and developer, international beauty columnist and influential consulting developer for major cosmetic companies. In 1999, she founded Bielle Cosmetics, a research and development company, and in 2004 she launched Le Mieux Cosmetics, an anti-aging professional skin care brand. Luu's innate love of formulating and expertise in anti-aging cellular technology has inspired her to teach more than 20,000 professionals and physicians in the skin care industry.

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Charcoal, Please!

Perfect for all skin types, this Detoxifying Charcoal Mask from Lady Burd helps remove environmental toxins that build up on the skin and clog pores. Specially formulated with charcoal and clay to provide a dual approach to cleaner, healthier skin, this product also contains glycerin to help prevent dehydration and a dry, wrinkled appearance.

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Revolutionary Restore!

Sofiel from Peri Skin Care is a powerful tool in healthy aging skin care! Sofiel is PACKED with natural botanicals and Camu Camu, one of the richest sources of vitamin C in the world, and 60 times stronger than vitamin C from an orange! This amazing fruit from the Amazon Rainforest, coupled with nourishing botanicals, visibly refines skin texture and tone, while minimizing the appearance of fine lines due to the natural alpha hydroxy acid in the product!

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Skin

SKIN CARE PRODUCTS AND TREATMENTS

Get Glowing!

This Purifying Gel Cleanser from Glow Skin Beauty rinses away surface debris and impurities and deeply cleanses pores without over drying or stripping oil. This product helps preserve skin's natural moisture balance with antioxidants to protect and soothe the skin. Enhance your facial treatments with this cleaser to not only purify oily skin, but leave the skin feeling soft and hydrated.

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The Finest Essence

Add a little essence to your practice! This Essence Toner from Le Mieux Cosmetics is perfect for softening and refreshing the skin! Lightweight and infused with peptides, botanical extracts and marine algae, this product features POWERFUL antioxidant benefits that your clients won't be able to get enough of! Get ready to hydrate and revitalize to perfection!

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In the heart of the historic district of Charleston, South Carolina, The Dewberry Spa was founded by John Dewberry under the inspiration of his charming carriage house behind his Charleston home. With its stunningly handcrafted wallpaper and cypresscovered, spice-scented walls and floors, The Dewberry Spa elicits calm, natural vibes for an allaround soothing and luxurious client experience. Since opening its doors late October of last year, The Dewberry Spa has enthused each of their treatments with elements of the lowcountry, such as the southern native dewberry plant and sea extracts, to perfectly complement the nature and serene energy of the spa.

SPA OF THE MONTH

SIGNATURE TREATMENT The Dewberry Spa handcrafts each of their signature treatments to include a luxurious blend of antioxidants and botanicals that nourish the mind, body and spirit. Each experience at The Dewberry Spa begins with a cup of the spa’s custom blend of Dewberry Tea, which is similar to a tart blackberry taste. Guests are given a plush robe, sandals and a warm aromatherapy neck pillow as they wait for their treatment in the spa’s Relaxation Room. Each of the

spa’s treatment rooms are beautifully appointed with a heated waterbed layered with exquisite linens and billowing duvets. The spa also offers a unique level of customization for clients during each treatment including individual climate control and several music selections. From the sole of the feet to the crown of the head, the spa’s most popular signature treatment, The Dewberry Signature Massage, was designed exclusively for The Dewberry Spa and is the first of its kind to combine massage techniques with the spa’s signature blend of botanical extracts. The treatment begins with a warm towel on the client’s back that has been soaked in the spa’s signature tea, similar to the flavor of tea that is offered to clients upon their arrival. This blend of tea is packed with antioxidants to help pull out toxins from the client’s body while they are relaxing prior to the treatment. A custom massage balm made locally in Charleston, which includes coconut oil, shea butter, lavender and eucalyptus, is used to perform this full body massage treatment. Post-massage, the treatment concludes with a full body wipe-down using the tea-infused towel.

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spa spa of the month

rooms,” Morgan states. “The bellman also stops on the second floor to give the guests a sneak peek of the spa prior to escorting them to their rooms.” To further market the spa, Morgan visits local hotels that do not have a spa on a regular basis to share with them the latest happenings. “I bring the hotel employees little goody bags as well as share with them our incentive program, which allows them one free service of their choice if they refer five of their guests to our spa.” Morgan mentions. The Dewberry Spa also sends out a monthly email newsletter that goes out from The Dewberry Hotel. In the newsletter they feature seasonal specials, new products and services, and events such as their recent introduction of Yoga on the Roof. The Dewberry Hotel promotes the spa on their social media channels two times per week.

TEAM TRAINING Spa Director Arlie Morgan at The Dewberry Hotel, holds annual trainings for her staff regarding their products. “I bring in a representative from the product line once per year to update my employees. They discuss protocol, product knowledge and it’s always a great bonding experience for our staff… Not to mention it also energizes them before our busy fall season!” Morgan comments, “I also hold monthly meetings with my staff before we open to share goals, retail statistics and department and hotel news.” Every six months, Morgan also defines a retail goal for each individual employee based on his or her experience. She mentions, “I also like to encourage my employees to get customer service feedback via social media if they take photos of their clients. They track ‘likes’ and followers received and if they are well-received, they can use this to their advantage to gain rewards and compensation.” Morgan also takes the time every six months to practice her employees’ in30

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teraction skills and review retail goals, cleanliness expectations, customer service skills and attitude. To further incentive her employees, Morgan offers free products, services, gift cards, lunches and dinners to those employees who receive excellent Trip Advisor reviews and to those who sell the most retail on a weekly and monthly basis. Positive Trip Advisor reviews are also posted in the spa’s back-of-house common area to help keep employees incentivized and motivated. The spa also has an Employee of the Month program in which each employee nominates who he or she feels should earn this title. The winner each month, chosen by the majority of votes, is also rewarded with free products, services, etc.

MARKETING When a new guest is checking into The Dewberry Hotel, the front desk is trained to promote the spa by sharing with guests the spa’s highlighted treatments and specials. “We have our menus displayed in each of the hotel’s

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SEASONAL EVENTS AND PROMOTIONS The spa’s first annual summer promotion was held last August and offered locals 25 percent off waxing services and 15 percent off retail and merchandise. Morgan mentions, “This waxing promotion was a huge success! We are very excited to maximize this promotion a little more each year and I also plan to execute something similar to this during the winter months.” The Dewberry Spa also partners with a local candle company. The candles are displayed throughout The Dewberry Hotel and Spa and the company promotes the spa at Charleston’s local farmer’s market across from the hotel.

RETAIL John Dewberry, owner of The Dewberry Hotel and Spa, selected the spa’s sole product line, which is an Ireland-based seaweed product line, based on both his experience with the product as well as his true belief in the healing

spa spa of the month

Rundown The Dewberry Spa 334 Meeting Street Charleston, South Carolina 29403 www.thedewberrycharleston.com/spa 842.558.8000 Launch: October 2016 Director of Spa and Wellness: Arlie Morgan

Client Composition: 65 percent women, 35 percent men Spa Revenue Composition: 80 percent massage, 20 percent other services and retail Amenities: Five treatment rooms, steam room, two showers, male locker room, female locker room, Relaxation Room Product Lines: VOYA Seaweed products

Spa Director Spotlight: Arlie Morgan is a gifted esthetician and "Waxer to the Powerful,” who has been lauded in Allure, InStyle, Northern Virginia Magazine and many others. A

five time winner of "Best Wax" by the Washingtonian Magazine, she quickly became the go-to for elite Washington power players. In 2007, Arlie established her own Epilation and Wax boutique in Washington, DC. Her well edited selection of pajamas, bridal shower gifts and party panties made her a fixture on the Bridal circuit. In 2003, Arlie Morgan and her partners founded The Grooming Lounge, one of the nation's first luxury Gentleman-only Barbershop and Spa.

Cristina Beecham is the Managing Editor of Les Nouvelles Esthetiques & Spa. She is also a licensed esthetician with an intense passion for the skin care industry. Cristina is your source for inspiration in progressing the gift that estheticians give their clients. Please connect with her at mcristina@lneonline.com

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aspect of seaweed. “The seaweedbased product line is also a perfect fit for our spa as we are located near the Atlantic Ocean.” Morgan states. The spa is currently working on ways to further incentivize their clients to purchase their retail products.

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November2017

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Holiday Spa Treatments Go beyond the peppermint facial with these new holiday spa treatments by Carrie Borzillo

You know the holiday season is upon us when your favorite coffee shop finally adds pumpkin lattes to their menu. Spas are taking a page out of the coffee chains' seasonal playbook by offering specific holiday treatments on their menus for a limited time, starting with pumpkin facials for Thanksgiving and onto peppermint pedicures for Christmas, and the often-overlooked, but oh so needed, holiday hangover cures for the New Year. "Guests love seasonal treatments," says Norman Sarmiento, spa director at The Ritz-Carlton Spa in Fort Lauderdale, Florida. "It brings back the best of memories they've had during past holidays. It's really the smells of the seasonal products that inspire guests to book the services. We always hear guests say, 'It's just that time of the year.'" Here are five great treatments to get your clients in the holiday spirit this season...

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spa holiday spa treatments

Thanksgiving Nothing says the start of the holiday season like the scent of pumpkin pie. That's why spa treatments featuring everyone's favorite Thanksgiving dish are the perfect way to help your clients kick off the holiday season in a festive way. The Ritz-Carlton Spa in Fort Lauderdale lets their guests handpick a pumpkin from the property's private pumpkin patch to be used in their seasonal favorite Spumpkin (that's spa + pumpkin) Package (140-minutes, $198), which includes a body treatment and nail service. "The spa therapist cuts, prepares, and incorporates the freshly picked pumpkin into a custom scrub and applies the full-body pumpkin exfoliation to rejuvenate skin and shed dead skin cells. This is followed by a hydrating body wrap to lock in moisture and a 25-minute, targeted pumpkin massage," says Sarmiento. The last part of this package (if the guest chooses) is an 80-minute Cranberry Manicure and Pedicure with a complimentary hair, scalp, and blowdry treatment. The Spa at Ponte Vedra Inn & Club in Ponte Vedra Beach, Florida offers 34

November2017

the Pumpkin Butter Stimulating Facial (50-minutes, $145) only in October, November, and December. "Because our seasons don't change much, guests respond well to anything that helps get them in the holiday spirit," says spa director Melissa Deese. The facial kicks off with a milk-infused steam towel to open pores before a fine micro sugar exfoliates dead skin cells, followed by a natural buffing powder rich in burdock root and rice powder to calm itchy skin. An application of mango butter and whole milk nourishes and moisturizes the skin. As for the pumpkin part, Deese explains, "The fresh enzyme-full organic pumpkin puree and active yogurt cultures mask instantly boosts overall radiance by deep cleansing pores, temporarily shrinking their look, and improving the look of broken capillaries and uneven skin tones. The pumpkin puree is high in antioxidants, vitamins A, C, and E, and beta carotene, and is an excellent free radical fighter."

Christmas Bring your clients back to their childhood Christmas mornings when they awoke to find stockings stuffed with

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peppermint candy canes, chocolates, and sugarplums by offering Christmas candy themed spa services. The Sparkle & Frost Manicure and Peppermint Pedicure package (90-minutes, $135) at The Ritz-Carlton Spa in Naples, Florida does just that. "It begins with an Epsom salt foot soak that's lightly infused with peppermint leaves. Peppermint is cooling and relaxing to the skin â&#x20AC;&#x201C; making it an ideal treatment for feet tired and achy from a day of holiday shopping. The scent is also uplifting and invigorating," says spa director Michelle Kelthy. A sugar scrub, combined with sweet almond oil, is then massaged into the feet to eliminate dry skin and promote relaxation. The pedicure concludes with a festive holiday shade. The manicure begins with a soothing and invigorating hand massage followed by a deep penetrating collagen hand mask that includes hyaluronic acid to plump, brighten and moisten the skin, and finishes with a holiday polish. Chocolate is the Christmas candy of choice at The Ritz-Carlton Spa in Rancho Mirage, California. The spa's Chocolate Truffle Treat (100-minutes,

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spa holiday spa treatments $335) features a 50-minute Chocolate Truffle Body Wrap, a 50-minute Chocolate Truffle Facial, and comes with a skin care gift in the spirit of the holiday giving. "This journey starts with an all-natural vitamin-rich cranberry and pomegranate sugar scrub to exfoliate and smooth dull skin, increase micro-circulation, and restore nutrition to the epidermis. The Chocolate Truffle Body Wrap moisturizes and enriches the skin, reduces wrinkle depth, and deeply hydrates and plumps the skin. An application of naseberry body lotion firms, tones, and hydrates," says spa director Shelly-Anne Myrie-Lindo. The Chocolate Truffle Facial features a chocolate mousse hydration masque featuring an alluring aroma and silky feel of chocolate on the skin. "Dark chocolate contains a wide range of potent antioxidants, such as flavonoid, which help protect the skin from free radical damage. Dark chocolate also helps shield skin from the sun's UV rays, helps keep skin from drying out, protects against aging, and increases skin elasticity," explains Myrie-Lindo. A relaxing facial massage with naseberry treatment cream follows the chocolate mousse hydration mask. This

Brighten & Rejuvenate

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with Plant Meristematic Cells Extract

service comes to an end with the finishing application of bamboo firming fluid and moisturizer.

New Year After all of the holiday parties and over-indulgences of the season, it's time for some serious detox. The Holiday Hangover Facial (50-minutes, $210) at Dtox Day Spa in Los Feliz, California is an oxygen-infused treatment with peppermint aromatherapy and a cooling collagen eye treatment to help with eye puffiness. "This is a must-have for the season. Pre-holiday party, it helps guests arrive with a vibrant healthy glow. Post-party, this facial helps to detoxify the skin while repairing some of that severe dehydration you see at this time of the year. After a long night, the skin could experience breakouts, dark circles, or simply a sallow overall appearance, and our job is to make you look refreshed and feel recharged," says lead esthetician Jannette Martinez. The Holiday Hangover Facial begins with a thorough cleansing of the skin, followed by a gentle exfoliation to rid any surface debris and flaky skin. A cooling eye mask is applied over the eyes specifically targeting fine lines, dark circles, puffiness, and stressed skin. "Hyaluronic acid, chamomile, comfrey, and cucumber are only a few of the key ingredients which are sure to soothe those tired eyes, says Martinez. It also serves as an anti-stress treatment. "November and December are two of the most stressful months of the year due to the holidays, so we wanted to offer a treatment that not only helps to care for our stressed guests, but also gets them ready for holiday parties. The peppermint helps with that. Not only is it a festive scent, it is also a very popular essential oil for treating headaches and helping with sore muscles and hangovers," she notes. The oxygen infusion part of the facial further helps to heal and soothe the skin. "Hyperbaric oxygen technology is used to deliver an antioxidant rich serum to the skin, featuring the key ingredients of hyaluronic acid, kakadu plum extract, and green tea. This serum is specially targeted under the eyes since it has wonderful benefits for helping to reduce dark circles and puffiness," adds Martinez. ď Ž

Carrie Borzillo is an award-winning lifestyle and entertainment journalist covering spas, health and wellness, sex and relationships. Her work has appeared in maga-

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November2017

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zines such as Men's Health, SELF, People, Entertainment Weekly and more. She is the author of three pop culture books. Borzillo can be reached at carrie.borzillo@ gmail.com.

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November2017

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A head-to-toe guide on body aging treatments by Victoria Tabak The face is what creates a first impression, but entire body wellness means nurturing and pampering skin beyond the face with equivalent necessity. Many spas overlook the importance of offering a range of services on the menu for areas of the body below the neck. The skin on the rest of the body matures over time and goes through the same changes that the skin on the face does; including uneven texture, pigmentation, loss of elasticity, fine lines and wrinkles. Most of the attention has always been on the face, but all areas of the body require regular maintenance, and appropriate home care is essential to maintain results.

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N ovember2017

spa body aging treatments intended to draw excess oil, dirt and impurities from the skin. It should include cleansing, exfoliating, extraction, a purifying mud mask and a cream to replenish skin moisture. To keep skin balanced and blemish free, clients need to keep up with a home regimen. Home care should consist of a cream that contains alpha and beta hydroxy acids including glycolic and lactic acids that will work to brighten and repair blemished or uneven skin. Salicylic acid, colloidal sulfur and comfrey are also effective to counter potential acne breakouts. LED blue and red light therapy is another treatment option in treating acne, stimulating collagen production, and repairing hyperpigmentation.

Arms

Body treatments are much like facials, but extended to other larger areas of skin. They are designed to improve skin quality, promote healthy aging, remedy breakouts and promote skin regeneration. Treatments that are rich with antioxidants and exfoliating fruit acids are effective in smoothing skin texture and brightening the complexion. Body scrubs, peels, and wraps accelerate cell turnover, detoxify, and facilitate better absorption of product actives. Active ingredients that work to moisturize and nourish the skin are necessary in any body treatment regardless of the area being treated. There is also a growing demand for lifting and contouring services, especially in cellulite prone areas of the body. The key to a successful body treatment menu is to offer a range of services that address different areas of the body, and are appropriate for all ages and skin types.

Chest & Décolleté Extending from the neck down, the décolleté is an area of the body that 40

November2017

greatly benefits from tightening and lifting ingredients like peptides and collagen. It is always strongly advisable for clients to use sun protection as part of regular home care maintenance on any skin exposed to daylight. Often, clients assume that unless at the beach, the sun cannot reach skin below the neck, and they do not apply SPF to those areas. The excess sun exposure damages skin structure and stimulates melanin production, causing hyperpigmentation and a leather-like appearance in extreme cases. A stem cell infused botanical peel, along with a firming mask will brighten and improve underlying skin cells.

Back & Shoulders The upper back, including the shoulders, is an area of concern for many clients because it tends to have a buildup of excess oils. This attracts bacteria and causes breakouts. It is best to customize a back facial similar to a regular deep cleansing facial

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A smoothing and hydrating treatment for the arms can be achieved when preceded by a thorough mechanical exfoliation. A sugar, jojoba or sea salt crystal scrub will cleanse and purify the skin. Hyperkeratosis is a common concern on the back of the arms and even the back of the legs. A twostep exfoliation, first mechanical and second a low percentage chemical or enzymatic peel, will dissolve the rough skin texture, especially on the tougher and darker skin surrounding the elbows. Papaya is a gentle yet effective enzyme that pairs well as a secondary exfoliant. Once the outer epidermal layer is thinner, the skin can better absorb nourishing ingredients. Avocados, squalene, and hyaluronic acid are all deeply hydrating ingredients. Clients should maintain results at home by exfoliating the treated area every 2-3 days and moisturizing daily with a vitamin-rich cream.

Hands When neglected, the hands are the true age revealers. The most critical home care in preventing skin damage to the hands is the use of sun protection. Frequent concerns of the

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spa body aging treatments

“

Treatments need to be versatile to address the needs of most clients. With any treatment protocol, there has to be a balance of enhancing the health and appearance of the areas being treated, while simultaneously promoting relaxation. hands are dark-spots and dehydrated skin. The best way to cater to the skin on the hands is by gently exfoliating with a non-abrasive enzyme or fruit acid gel or paste. Complete the hand treatment by applying a rich, occlusive balm or moisturizing complex that continues to renew skin and keeps it looking fresh.

Buttocks The most popular services offered in spas across the industry are cellulite reduction and buttocks lifting treatments. The many hormone fluctuations that a woman experiences throughout her life are a contributing factor to cellulite accumulation and severity. The widespread demand for anti-cellulite treatments is a big opportunity for spa owners. Depending on the budget of both the spa and the clients, treatment options vary. A cost effective option is to stimulate the adipose tissue without the use of equipment, simply with strong ingredients. The other option is to treat cellulite with advanced technology machines such as endermologie, 42

November2017

velashape or ultrasound cavitation, but they do require a significantly greater investment. Treatments taking advantage of the stimulating effect of caffeine, capsaicin, theophylline, and rhodysterol, work to boost blood circulation. Improved circulation enables skin tightening, smoothing and ultimately a healthy glow. It also promotes healthy lymphatic drainage. Daily home care is critical to achieving maximum and long lasting results.

Legs Tired legs and feet are common client complaints, especially for those who spend long periods of time standing. It is also a contributing factor to the development of spider veins. Incorporating a hot stone massage when treating this part of the body will offer relief and a soothing experience. A body wrap with ingredients like capsaicin (red chili pepper), cinnamon or ginger, boosts blood circulation and improves and repairs spider veins. It also has a firming effect. A leg treatment is not complete without dedicating attention to the knees, which are typically darker and rougher. Applying a thin layer of a resurfacing fruit acid peel or massaging a gentle botanical granular scrub smoothens thickened areas. The treatment should be completed with an 8-12% alpha hydroxy acid rich cream. Clients should continue to use the peeling cream daily to build on the results.

Feet The feet are a part of the body that are always in action and often in the dark, but are most in need of energizing. A foot treatment, traditionally known as a spa pedicure, includes a cleanup of the toenails, cuticles and calluses. It should incorporate elevating ingredients like peppermint that will cool and revitalize the skin. Tea tree oil is recommended for its antifungal and antibacterial action, which

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will also help against athlete’s foot. To smooth away any calluses, exfoliation should be performed with a lactic acid peel or a granular jojoba scrub. A hydration restoring cream is a great way to conclude the service and should be recommended to clients for home care. A paraffin treatment is another addition that can help to lock-in and restore moisture.

Contraindications Clients who suffer from varicose veins should not have aggressive stimulating treatments performed, especially those intended to tighten targeted areas. Treatments that entail mechanical or deeper level exfoliation are not recommended for clients with eczema, psoriasis, sunburn, open lesions or a rash. Acid based treatments are not advisable to clients on medications containing steroids or skin thinning retinols. Offering body treatments is a beneficial and diversifying addition to any spa menu. Treatments need to be versatile to address the needs of most clients. With any treatment protocol, there has to be a balance of enhancing the health and appearance of the areas being treated, while simultaneously promoting relaxation. It is the responsibility of all beauty professionals to continue to educate and raise client awareness about the necessity and importance of treating skin below the neck as part of a healthy aging routine. 

Victoria Tabak, MBA, two state licensed esthetician and president of Nature Pure Labs. She began her involvement in the beauty industry early in life and now has more than 18 years of experience along with a Master’s Degree in Business, minoring in chemistry. For over a decade, she has taught classes on emerging breakthroughs in the anti-aging skin care industry and has inspired many.

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Sun Protection Evolution!

This anti-pollution, healthy aging Pure Mineral Sunscreen Spray from Image Skincare offers superior UVA/UVB and infrared protection. Infused with antioxidants and plant stem cells, this continuous spray nourishes and hydrates skin with organic ingredients like agave leaf extract, jojoba oil and sweet almond oil. Ultra-lightweight texture glides on skin for a non-greasy, weightless finish. Formulated for advanced protection against the aging effects of the sun. Paraben and chemical-free sun protection.

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Milk Mask

New this season from Makes Scents Natural Spa Line! Balance Body Scrub was designed to restore balance to the skin with natural exfoliants including organic sugar and luffa fruit powder. As the soft scent of lavender oil calms and relaxes the mind, this scrub softens skin and eases inflammation with orange, pink grapefruit and patchouli oil. Reveal healthier, more balanced skin with Balance Body Scrub!

Restore Moisture

HYDRATE gel from Bio-Therapeutic contains hyaluronic acid that mimics the bodyâ&#x20AC;&#x2122;s natural hydrator, to bind moisture to the skin! It is formulated with aloe vera gel and vitamins A and D which repair and restore skinâ&#x20AC;&#x2122;s moisture balance. This gel contains artichoke leaf extract as an antioxidant, and is excellent as a conductive medium for use in microcurrent services!

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Soak in good health! Skin finds its balance with this nourishing Will Dew Probiotic Milk Balancing Mask from Farmhouse Fresh! This NEW product contains powerful healthy bacteria (both prebiotics and probiotics) plus certified organic rice extract to calm inflammation, redness and breakouts while delivering deep moisturization. Will Dew also contains sweet almond oil which is full of essential fatty acids, particularly linoleic acid, that can help maintain the skin barrier and decrease transepidermal water loss, reducing dryness and the look of wrinkles. Plus, after rinsing off Will Dew, notice a beautiful, dewy glow that goes on and on!

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at The 2017 International Congress of Esthetics and Spa in LONG BEACH, CA ! Together in GRATITUDE!!! The skin care and spa industry boom isn’t fading away anytime soon as The International Congress of Esthetics and Spa in Long Beach, California on September 10 & 11, 2017 marked a STRONG success showing great signs of growth in the U.S. market. Thousands of unique industry professionals gathered inside the Long Beach Convention Center to combine new products, innovative techniques and groundbreaking ideas for an INSPIRING weekend of industry SUCCESS! Estheticians, skin care professionals, spa owners, spa directors… Came TOGETHER to REFRESH their minds! The foundation of this year’s Long Beach Congress, “GRATITUDE,” vibrated throughout engaging Main Stage presentations, enticing conferences, an energizing Exhibitor Floor

and through our EXCLUSIVE Spa + Wellness Summit! The International Congress of Esthetics and Spa is not only dedicated to honoring estheticians for their healing hands, but also to creating a sense of community, and that is exactly what happened!

“Life changing experience!”

November2017

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A STIMULATING Main Stage Lineup!

Professionals joined together to be a part of our exclusive LIVE Main Stage, which is the place to experience the LATEST in skin care, spa and wellness trends, as we are bringing the experts straight to the stage! Jaclyn Peresetsky, master esthetician and owner of four spas in the United States electrified the Main Stage both Sunday and Monday morning with a motivating outlook

“The congress opened my mind to a new way of conducting my practice!”

on GRATITUDE. Jaclyn balanced the minds of attendees and reenergized their passions to kick-start NEW success as she discussed her greatest passions for both the esthetics and business side of the industry.

Expert Conferences to Become a POWERFUL Practice… TOP industry leaders taught a variety of top-notch conferences including Retail, Business, Happiness, Social Media, Makeup, Marketing and Mindfulness... The latest tips, tools and techniques were REVEALED through intimate discussions customized for each different clientele. Attendees THRIVED as they took advantage of each speaker’s deep knowledge and experience to SPARK creativity and reinvent their business!

An EXCLUSIVE Opportunity to DISCOVER the Latest Secrets! To kick-start the afternoon, over 50 Product Focused Training sessions helped attendees achieve their goals. During these classes, professionals learned every aspect of the skill set needed to succeed in the skin care and spa industry. Attendees absorbed information regarding the most cuttingedge micro-electric currents, non-surgical face-lifts, microblading devices and MORE, while experts exposed their insights on LED therapy, microdermabrasion, pigmentation and nutrition. Each Product Focused Training class left at-

tendees with an inspired and motivated outlook as they gained EXCLUSIVE tips and tricks to bring back to their clients!

A BUSTLING Exhibitor Floor… The Exhibitor Floor attracted not only the faces and voices of the world's leading skin care companies, but also many new and innovative brands. Attendees had so much fun chatting with their suppliers, discovering some of the newest and freshest underthe-radar brands, hearing their stories and trying new technology and products! The International Congress of Esthetics and Spa, Long Beach offered an exclusive two-day opportunity for attendees to refresh their minds within a supportive and like-minded community. A special energy flowed through the halls of the Long Beach Convention Center on both Sunday and Monday, September 10th and 11th, as skin care and spa professionals came TOGETHER with the same goal: to satisfy a CRAVING for new knowledge while helping one another inspire GREATNESS within themselves!

Spa + Wellness Summit is all about! Held within The International Congress of Esthetics and Spa, the Summit provided a chance for attendees to find the power within themselves to transform their surroundings and create an entirely new way of living based on WELLNESS! Incents, candles and a mandala of white roses created a warm energy in the room as attendees of the Summit gathered to embrace the WELLNESS shift. Vice President of Les Nouvelles Esthétiques & Spa and The International Congress of Esthetics and Spa, Christèle de La Haye, tipped off Saturday, September 9th with a beautiful opening ceremony that exquisitely set the tone for the Summit weekend. This profoundly awake and IMPACTFUL program showcased the most stimulating ways for attendees to let go of negativity and discover a NEW world of HOLISTIC healing. Attendees indulged in a series of emotional, mindopening meditation techniques, sound healing therapy practices and had the opportunity to connect to themselves as they tuned in with their mind, body and spirit. Experts leading the Summit enlightened attendees with their expertise pertaining to wellness programs in the spa, superfoods and super herbs, EXHILARATING Happiness and Mindfulness conferences and MORE!

“An inspiring energy and the perfect opportunity to dive deeper into reinventing my approach with my clients!”

FIRE Sparked from WITHIN!!! A b re a t h t a k i n g o p p o r t u n i t y t o CONNECT to your inner light and to shine STRONG on your practice and your clients… This is what our exclusive

If you missed The 2017 International Congress of Esthetics and Spa in Long Beach, be sure to JOIN US next year on September 23 & 24, 2018!

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Behind The Spa Door with Lisa Stewart, owner of Solia Spa in Brecksville, Ohio CONCEPT How would you define the concept of your spa? Our goal is to create a pleasant and relaxing atmosphere for anyone who walks through our door. Whether they are stopping in for a quick wax or have a day full of services booked, we work to make sure each visit is at a level that exceeds their expectations. We strive to ensure our guests are comfortable, feel like family, but also that they are treated professionally. 48

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What are your most popular treatments? Facials! Clients love our ultra sound, radio frequency and micro-current modalities. Our Oxygen Body Treatment is also very popular. It de-stresses the mind and firms the skin while detoxing the body. We learned this treatment while in France with one of our vendors a few years ago and it quickly became a favorite!

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FACILITY How many treatment rooms and other amenities are there? We have three small treatment rooms that are intimate and together add up to about 50 percent of the total spa. The rooms are located around our relaxation area, which is where clients are invited to relax and unwind before and after their treatments.

LEADERSHIP ROLE What daily challenges do you encounter in your position? Balancing a spa, skin care company and raising two daughters is a balancing act! I do as much as I can in a day and never beat myself up about how much I get done. How do you manage stress that work brings into your life? I used to be overwhelmed with the daily stresses of owning a business until I found hot yoga! Hot yoga clears my mind, rids any anxiety and helps keep me centered. What takes most of your time every day? Right now I am transitioning to fewer days in the treatment room so I can better grow my skin care company. Itâ&#x20AC;&#x2122;s

challenging! My heart is in the treatment room, but I am shifting my focus for the long-term benefit of my spa!

TEAM BUILDING How many employees do you have and what are their specialties? We have a total of seven employees: three estheticians, two massage therapists and two client service coordinators. Each of my employees specializes in something different whether it be deep tissue massage, raindrop therapy, lymphatic massage, waxing, acne, etc. What is your hiring process? We use a traditional interview panel that includes me and one other member of my staff. Potential candidate estheticians give a facial to one of our staff estheticians; candidate massage therapists give a massage to one of our staff massage therapists. I am there as well to observe and dialogue with the candidate. We then, as a staff, meet to share our thoughts and assess the potential employee. Our service providers are among the best in the industry and the quality of the services they provide can make or break a small spa, so we take this process very seriously! How do you select the people that are going to be working with you? They have to have a passion for this business as well as the ability to get along with others. No ego. How do you evaluate employees? Employee evaluation is a constant process! Formal evaluations take place annually, but I am constantly observing and offering feedback. How do you train your staff? Monthly meetings, vendor demonstrations and when we go to a spa conference we all come home and share

what we have learned and practice it on one another! It’s very important that our vendors educate the whole staff on techniques and product ingredients. I’m a big believer that education is KEY! How do you keep your employees happy and incentivized? I show my employees how appreciated they are at the spa by having everyone come in once every quarter when we are closed to receive a full day of treatments! We need to de-stress and remember what it feels like when we give!

EXCEPTIONAL CLIENT CARE How do you keep clients loyal and consistent? We take pride in our work and our facility. We are always honest with our clients and we never sell them a product or service they do not need. I tell my clients all the time how thankful I am for them! We also have a VIP System where clients receive 10 percent off service and retail if they are enrolled.

RETAIL What are your retail goals? Our retail goals are to do 10% more than last year’s sales. What incentives do you have for your staff to reach these goals? We reward very well, paying high commissions! We are also planning on implementing a series of contests to capitalize on the Christmas season to excite and incentivize our staff. We will be implementing a profit sharing program when we hit our monthly goals. Where is your retail area located? Our retail space is located in the front of the spa by the entrance. We play upbeat music to excite our clients and help them feel awake, energized and eager to purchase products!

MARKETING & PUBLICITY What can you tell us about your marketing techniques? We send out two newsletters each month featuring seasonal facts, specials and new treatments. We use Facebook to connect with local clients and I have also had the honor of being a guest beauty expert for Cleveland Fox Affiliate and radio guest for Speak Up and Stay Alive.

Lisa Stewart

TIPS FOR SPA LEADERS What are the most important lessons you have learned in your career path? Listen to your gut. Communication and organization are critical to the success of a business. Passion leads to determination, which leads you to your success. Please, don’t ever give up on your passion; it’s your purpose in life! What advice could you give to someone who would like to manage a spa? First, know how to motivate people without micro managing them. Everyone is motivated differently. Talk with your staff from your heart, show that you value and in believe in them. Second, know your retail, ingredients, services, and clientele. Third, create a positive environment. Always come from a place of neutrality and positivity!

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Instagram Your Spa

Top tips to Instagram your spa this holiday season by Kristina Mazzenga More than 16 billion photos have been shared on Instagram. With an average of 55 million uploaded each day, thatâ&#x20AC;&#x2122;s a lot of selfies! But it also means a lot of money for brands that have figured out how to use the fast-growing social network to their advantage. It didnâ&#x20AC;&#x2122;t take business owners long to see the potential of the Instagram platform and how to use it to call attention to their services, ultimately growing their sales and customer base. So how did they do it?

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business Instagram Your Spa

2. Link it Up! Your Instagram bio is the only place on Instagram where you can post an active and clickable hyperlink (www. LNEonline.com). If your goals are to drive people to your blog, menu or products page, stick that link in your bio. Use this to your advantage by changing the link periodically, enticing users to check out whatever it is you are promoting. Side note: Although posting your website in a photo’s caption may not be clickable, it may be beneficial for keeping your site on your user’s radar.

3. Be Public

The truth is, Instagram is making huge waves for businesses of all kinds (especially during the holiday season), and spas are no exception. Whether you’ve captured creative images of your facility’s cool new hydrotherapy tub, cozy relaxation area or stylish herb garden, or your employees are snapping shots of their latest tricks, there’s no easier way to share them with the world than to Instagram your spa through the worldwide montage of photos and videos. Nowadays, people are drawn to pictures and videos instead of text, which is what made Instagram so popular so fast. Thanks to eye-catching filters and quick, clever editing tools, anyone with a camera phone is able to create an interesting and great-looking image. Like Twitter and Facebook, the platform utilizes hashtags (represented by the pound sign) for trending topics, easy searching and categorizing of photos. Companies are easily able to get their message across using images and popular hashtags that relate to the spa’s brand, services and products. Most importantly, consumers are check-

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ing you out on social media before booking an appointment, so it’s important that you network with current and potential clients through Instagram, which is one of the most popular social media channels in today’s culture. The market for salons and spas is visual. It’s beautiful, enticing and relaxing – which is exactly why there is no better way to share your work than through images that portray that. Let’s take a look into some tip-top ways you can Instagram your spa and use the app as a communication tool for your business.

INSTAGRAM TIPS FOR YOUR SALON AND SPA BIZ

To Instagram your spa and encourage business, your account should be open to the public. Users are much less likely to follow you if they have to ask permission to see your profile.

4. Hashtags, Please! (But not too many) Participating in the hashtag trend is your KEY to organically gaining followers while using the proper social lingo. Choose about five to seven relevant hashtags that relate to your salon or spa and that represent the image you are posting. Spamming your post with too many tags looks messy and unprofessional. For example, if you are posting an image of your holiday retail display, consider using hashtags such as #holidaygiftdisplay, #holidayspaproducts #pepermintbodywash, etc.

1. Your Instagram Bio and Profile Pic

Side note: Having trouble deciding what to hashtag? Start with ‘who, what, when, where, why!’

Keep it short, sweet and to the point so potential customers can easily see who you are and what you do. Keep your profile image consistent and include your location. This allows people to easily recognize and locate your account.

Most people search on Instagram for local salons and spas, so it’s important to make yourself easy to find. If your salon is in Miami, Florida, for example, Instagram your spa with #MiamiSpa or

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or video. A splurge of posts from the same account can come off as unprofessional. The average life of a post on Instagram is approximately 60 minutes. Wait it out and give your posts time to work their magic before posting again!

9. Engagement is Key

#MiamiSalon so those looking in that area can find you easily and quickly.

5. Be a Show Off Before and after pictures are important for showcasing your employees’ talent. With your client’s permission, of course, take pictures (make sure they’re welllit) that show the client’s transformation prior and post treatment. During the holiday season, TONS of clients come to you for help with spicing up their appearance. Encourage your clients to send you photos of them all dolled up after you’ve waxed their eyebrows or given them a flawless makeup application to Instagram your spa!

6. Targeting the Millennial Instagram is largely and mainly used by millennials. Keep your posts trendy, light, and quirky. Mix it up between creative behind-the-scenes pics, customer highlights or any feel-good pictures, quotes or other engagement that you feel also defines your brand. It doesn’t always have to be a pitch on products or services.

7. Incentivize! A great way to get your followers engaged and to create awareness of your profile is to incentivize with Instagram contests. The holiday season is the PERFECT time to do this! Offer a free (or discounted) product or service to increase engagement and encourage others to visit your profile. For example, 54

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“Like this pic and tag TWO friends in the comments below for your chance to win 50% off your next service this holiday season!” Consider also, for instance, offering 10 percent off their next service by using a desired hashtag in a post to increase brand awareness. Word-of-mouth is huge in this industry and referrals are key to picking up new clients! For more Instagram contest ideas, contact our Social Media Manager, Kristina Mazzenga, at kristina@lneonline.com.

8. Promote, Promote, Promote Make your followers aware of promotions in your salon or spa with promotional photos. Highlight holiday specials, back-to-school specials and even special events that your business does in the community by creating a graphic, highlighting what it is you are showcasing. (A program called Canva is a quick, easy and FREE way to create your own images!) You can also make exclusive promotions just for your Instagram followers. For example, if a client in your salon or spa does not follow you on Instagram, offer them a 10 percent discount on their next service if they follow you and screenshot it before their next visit! Side note: The more space you leave between posts, the more engagement you are likely to receive on each picture

Instagram makes it incredibly easy to interact with your followers in a casual and personable way. Ask questions in some of your posts and invite your followers to respond in the comments. Reply to or ‘like’ every comment you receive to make your business approachable. Keep the conversation going by using the @name of the user so they are sure to see your response!

10. Track Your Insights Similar to the analytics for your Facebook page, Instagram analytics (or “Insights” as the app calls them) gives you valuable data about who your followers are, when they’re online, and how many people viewed your Instagram post. On Instagram Business profiles, there is a chart icon in the top right hand corner, which gives you access to your Instagram analytics. Use this to your advantage! Post when your followers are active and pay close attention to what posts do better than others. Whatever seems to be working for YOU personally, do more of that!

Need help creating content or have more questions regarding Instagram? Contact our Social Media Manager,

Kristina

Mazzenga,

kristina@lneonline.com!

Kristina Mazzenga received her bachelor's degree in Social Media Marketing and Broadcasting from Saint Vincent College in Latrobe, Penn. Her computer and cell phone are attached to her hip as she is obsessed with spreading the word! Her passion became her profession. She is now the Editorial Assistant and Social Media Partner for Les Nouvelles Esthétiques & Spa Magazine.

“

Celluma light therapy offers the precision and efficacy that our guests at the Four Seasons Spa Wailea have come to expect... With integrated blue, red and infrared light therapy, we are able to confidently treat skin concerns like acne, rosacea, sun damage, loss of elasticity in the skin as well as post injection/contouring bruising. The blue light kills bacteria, while the red light stimulates the fibroblast that strengthen and tone the skin. The infra-red light penetrates deeper addressing bruising, inflammation and pain in joints and muscles. Both our aestheticians and massage therapists are thrilled to implement Celluma light therapy because they are confident that our guest will feel and see the difference.

”

– Pat Makozak - Four Seasons Senior Spa Director for the Americas

See Celluma at the following Shows: CACS Annual Symposium, Newport Beach THE Aesthetic Academy, Newport Beach

Nov 3-5 Nov 18-19

(714) 978-0080 • www.biophotas.com

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Breast Cancer Awareness

Last month, the Grande Cosmetics team offered their Grande Eye Opener for 50 percent off in honor of Breast Cancer Awareness Month. The team contributed 20 percent of all their proceeds to help finding a cure for breast cancer and to support the 30,000 women diagnosed every year. Grande Cosmetics also provided a special Breast Cancer Awareness flyer and information sheet to their clients to help raise awareness.

977.835.3010 grandecosmetics.com

Two-Fold Mission

California Aesthetic Alliance was created as a two-fold mission: advocate for California licensed estheticians and other beauty professionals and to connect beauty consumers with the most qualified professionals California has to offer. CAA promotes and requires continuing education and best business practices of it’s members for the health, safety and well being of all of our clients! Join us!

COMMERCE, TRADE, INDUSTRY AND PEOPLE

Business

Hydrating Heroes

HydroPeptide is proud to continue its partnership with charity: water, a nonprofit organization delivering clean, safe drinking water to people in developing countries, by launching an exclusive gift set in celebration of charity: water's birthday this September. HydroPeptide's Hydrating Heroes set will contain Eye Authority, the brand's award-winning eye cream, and Aqua Boost, a universal lightweight, oil-free hydrator. Hydrating Heroes will retail for $100 with $3 from the sale of each set being donated to fund clean water projects worldwide.

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californiaaestheticalliance.com

800.932.9873 hydropeptide.com

10 Year Anniversary

Osmosis Pür Medical Skincare is thrilled to celebrate their 10-year anniversary. Founded in 2007, Dr. Ben Johnson, MD developed Osmosis with the goal of changing the direction of skin care away from excessive exfoliation and renewing the focus of dermal remodeling. The brand’s unique philosophy is based on analyzing the skin and body as a whole to treat skin conditions at their source, restoring beauty and wellness. “At the ten-year mark, I feel tremendous gratitude for what we have accomplished. Together we are changing the direction of skin care to a more holistic, permanent approach,” says Dr. Ben Johnson, MD, founder of Osmosis.

877.777.2305 osmosisskincare.com

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Holiday Spa Success Unique tips and strategies for holiday spa success

By Dori Soukup

Before you know it, the holidays will be here. Are you ready to make this season your best one ever? You know the old saying, “People don’t plan to fail, they fail to plan.” Get busy now and launch all your holiday plans by the beginning of November so you can maximize you holiday spa success! If you want to launch in November, it means you should generally start holiday planning in August. Don’t delay! You want to start as early as possible because there are many things you need to prepare for. You will need to decide which products you want to offer and sell, determine your promotions, come up with your theme, select the decorations you are going to use, design all your marketing material, plan your events and so on... Remember, you can generate a lot of revenue during the last couple of months if you plan properly! Some spas and medical spas generate half of their annual revenue during the last quarter, and you can too! It’s very possible to experience great holiday spa success if you plan.

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Spa-liday Time Guide

Product Mix Many spas only stock up on skin care products for the holidays. Expand your product mix by offering a wide range of products and gift items. You can go to gift shows and select unusual items your clients would be interested in - items that compliment your experiences and that your clients will enjoy at home between visits. You need to order your products in advance to ensure they are received early enough to be there when you are ready to launch your holiday offers. Once you receive the products, display them in a festive way. Merchandising is very important during the holidays. You have to put your clients in the mood to purchase, just like department stores do. Make shopping an experience! Try this: instead of selling one product at a time, bundle a few items together. Place them in attractive packaging that will be irresistible! Don’t use baskets - that’s history. Use gift boxes instead! When creating your packages, you want to create different price points: low, medium and high in order to appeal to different clientele. You should name your packages; such as, Relax, Energize, Sleep, Happiness, Love, etc. A good idea is to run reports to determine what sold very well last year and improve upon it. Be creative! Combine body products with other gift items such as CDs, bath products, accessories, candles, books, massage tools, branded items with your name on them, etc. Involve your team in creating the gift offers. If your team has input and they are sold on the items, they are more likely to promote and sell them. Also, pre-wrap some of the gifts to make the buying experience fast and easy.

Maximize Revenue by Combining Gift Cards and Retail Gift card sales are always a big hit during the holidays. Here is a tip on how to maximize your gift card sales for holiday spa success. Don’t sell gift cards alone - create three gift card offers that include product/retail gifts within each one. So, instead of someone just buying a gift card, they are able to buy a gift along with the gift card. Create a flyer featuring 3 or 4 options they can purchase and make 60

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sure they are at different price points. Display the gifts in a prominent area within the spa to attract attention and make people aware of the gift packages. This really works! You can increase your gift card sales tremendously. For example: a guest can purchase a $100 gift card and a retail gift for $50, making the total purchase $150. You can offer them a 10 % discount by giving them a gift card for $15 that they can use toward their future visit! This makes gift giving more fun and gives them a reason to come back and see you! Use the same idea and create different price points. This will help you sell more retail and increase your revenue tremendously.

Festive Decorations Make the spa ambiance festive and keep it simple. Remember, less is more. Include your products within the decorations. A simple thing to do is to display beautifully wrapped packages with ribbons, especially by the gift card area. Have fun and get creative! Remember, it’s the season of giving. Put up a donation tree! Team up with your favorite charity organizations in your community and ask your guests to take an angel off the tree and donate to the cause. You can give daily totals of how much you collected on Facebook to encourage others to visit and donate!

Profitable Holiday Event Hosting an event is a great way to thank all your clients and generate revenue at the same time! Planning a Holiday Party should involve the whole team. You will need to create an invitation, arrange all your food and

drinks, and decide on which treatments you want to feature in each room. Most importantly, set a target as to how much business you want to generate. One key point is to give each guest “spa dollars” when they walk in. These “spa dollars” are good only during the event. Spa dollars should have a call to action, asking the guest to purchase gift cards. For example, they can purchase a $100 gift card and receive a $10 gift card for free. You can have all sorts of amounts on the spa dollars. The bigger the amount they purchase, the bigger the free offer is. They will be able to use these gift cards toward any treatments or give them as gifts. At events like this, depending on how many people you invite, you are able to generate thousands of dollars in sales.

Email and Social Media Campaign Prepare and send out gift card promotions via email and social media. Use Facebook, YouTube, Twitter, Pinterest and Instagram to promote all your gift packages. Shoot a video of all the gifts and push it out to all your social media outlets. This will give you huge exposure in letting everyone know about your holiday spa gifts. Inform your clients of all the fun and exciting things you have going on this holiday season. If you don’t have an enewsletter, and you are not shooting videos and using social media to promote your business, start now!

Team Party A team appreciation party is a must! Do something special to let them know how valued they are!. Go ahead and get started. The best way to plan for holiday success is to time block and schedule it on your calendar. Begin working on this now and don’t procrastinate, so you and your team can have the best Holiday Season yet! Dori Soukup is an executive coach, author, professional speaker and the founder of InSPAration Management. She speaks at conventions all over the world and hosts public and private seminars. Her Spa BizTools and strategies have helped thousands of spa professionals experience exponential growth and profits. She can be reached at info@insparationmanagement.com.

Pump-Skin Peel

Pump-Skin Peel is a fruit acid/enzyme formula with an organic pumpkin fruit base specially developed as an exfoliation accelerator with outstanding keratolytic properties. Lactic Acid, a form of AHA more naturally related to the skin, provides exfoliation without irritation. The natural constituents of the pumpkin extract are preserved in a unique process which helps maintain their powerful antioxidant capabilities and retinoic acid activity, thanks to their direct effect on retinoic acid receptors. Pump-Skin Peel targets and activates these receptors responsible for activating cell-turnover. The unique L-Carnosine-Aminoguanidine-Glycosaminoglyans complex in this peel inhibits collagen breakdown and boosts the healing process within the skin. This outstanding product is a perfect exfoliator and activator for mature and environmentally-stressed skin.

VIP Client Gifts Every spa has clients who spend a lot of money with them. Now will be the time to show your appreciation with some sort of special gift. Let them know they are special to you! You might want to host a VIP event prior to your big event and treat them to something special.

Team Targets and Goals Set team targets for service, retail, and gift card package sales. Announce a reward program to help the team stay motivated and reach their targets. Show them what is in it for them!

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“

Set a target as to how much business you want to generate.

Spa-liday Time Guide

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Holiday Spa

Marketing Get your social media ready for the holidays with these holiday spa marketing tips by Louis Silberman

It’s the holiday season, or, as the popular song claims it to be: the most wonderful time of the year. It’s also the perfect opportunity to showcase your holiday spa marketing plan—the only problem is, you might not have one. With the inevitable and increased busyness leading up to November and December, it’s easy enough to put off creating a plan. By doing so, however, you’re missing out on the perfect opportunity to end the year on a high note and also boost monthly revenues. The good news is—it’s never too late! Let’s get started.

Defining Your Target Market There are so many options when it comes to holiday spa marketing, but it’s helpful to narrow down the various types of purchasing opportunities for your clientele so that you can focus your time and energy on those specific promotions. Consider some of the following ideas:

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Spa-liday Time Guide • Gifts for friends, lovers, spouses, kids, teachers, etc. • “Big package deals” for the person who wants to treat herself/himself or that special person in their life • Holiday themed service packages and gifts with services, such as peppermint facials, pumpkin aromatherapy add-ons, etc. • Party marketing—events and giveaways that can be promoted on social media When making decisions about holiday spa marketing, consider other marketing efforts that have been successful for you throughout the year, and how you can tie similar efforts into the season’s festivities. There’s no sense in repeating lukewarm responses; seize only on those through which you’ve gained maximum momentum!

Online, Defined These days, there are basically four avenues of online marketing: • Pay-Per-Click (PPC) – including tools such as Google Ad Words, which displays your ads based on popular keyword searches and directs viewers to your website. • Search Engine Optimization (SEO) – getting free or “organic” search results that improve your website’s page rankings on popular search engines such as Google. • Social Media – including social networking sites such as Facebook, Twitter, Instagram, Pinterest, and more. • Email – regular/consistent electronic communication with recipients who have provided you with their email address.

Consistency is Key Reaching as many potential clients as possible is essential, and the easiest way to do that is by spreading your 64

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message across multiple avenues. While it may be tempting to “mix things up” across, say, Facebook, email, and PPC—that strategy may actually work against you: viewers want consistency, whether they realize it or not. Be sure to make the same basic offer across all channels—just say it in a slightly different way. For example: on Facebook, you could post a short quiz about microneedling, with an accompanying offer; on Instagram, you could post a before/after picture of a microneedling treatment, along with a discount for treatment; in your weekly email, you’d talk about the benefits of microneedling and offer a special price or discount code for readers. Some people will receive all of your communications; others will receive only one or two. Regardless, everyone with whom you’re in contact will know what treatment you’re currently focusing on, and that you’re offering a limited time offer in conjunction with that treatment.

Timing is Everything As mentioned previously, it’s all too easy to put off holiday promotions until, well, the holidays—but that’s really too late. Everyone gets caught up in the whirlwind of activities and sales after Thanksgiving, and your promotion should be not only prominent but also consistent. Start promoting your holiday spa marketing plan at least four weeks before the holidays actually hit.

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In a perfect world, that would mean you start with your first promotion just before Black Friday, then keep going on a regular (whether that’s daily, twice weekly, or weekly) basis. Plan your graphics ahead of time, too. You can create your own or use free or low-cost services such as Shutterstock; keep in mind that pictures are worth a thousand words, and fresh graphics keep people interested. If you’re planning to extend your holiday hours, post that ahead of time, too, and encourage clients to book ahead of time to ensure their special occasion needs are met.

Planning Your Schedule Take a few moments to sit down and write out a schedule that includes holiday spa marketing efforts on pay-perclick, SEO, social media, and email. Having that schedule in place will save you time and also allow you to schedule communications in advance—you can even use social media platforms such as Hootsuite to schedule posts for you. Be sure to consider whether your communications are expressing the right message for your business. Are they the right size for desktop and mobile devices? Do they load quickly? Did you try them out first on a mobile device? Of course, you’ll want to keep your website in mind, too. A few simple changes and/or updated holidaythemed graphics (or an updated blog)

Spa-liday Time Guide

Getting Your Staff on Board No matter what you do as far as online spa marketing for the holidays, one of the easiest ways to reinforce your efforts is to get staff on board. Let everyone know what you’re posting, emailing, and advertising—and incentivize staff for talking up those campaigns. Visual reminders such as post cards and pointof-sale flyers are excellent ways to keep your message front-and-center for both staff and clients.

What’s Your Budget? While it isn’t necessary to spend a lot of money developing a successful holiday spa marketing plan, you should at least have a budget in mind. Social media channels such as Facebook and Instagram are free, which is a significant

Summary

advantage, but pay-per-click opportunities cost money and that cost should be factored into your overall marketing budget. Even if you spend only $5/day on pay-per-click advertising, you’ll want to do some research regarding the keywords on which people are searching for your type of business, then pinpoint those keywords across all of your online efforts to get the maximum bang for your buck.

Don’t let the words “holiday spa marketing plan” overwhelm you. With just a little bit of thought, planning, and creativity, you can easily develop a plan that will help grow your business by leaps and bounds, just in time for the ho-ho-holidays.

Louis

Keeping Things Interesting

“The

Laser

Silberman National

While your content should be consistent as far as what you’re promoting, alternate “sales” content with seasonal beauty tips, gift card campaigns, retail promotions, and just plain ole fun and entertaining posts. I always suggest that for every sales post, there should be at least four or five non-sales posts; this will keep viewers wanting to hear from you, rather than avoiding you like the holiday plague.

CEO

Laser

Guy” of

Institute,

a national cosmetic laser and medical esthetic training center founded a decade ago, and owns medical spas in Scottsdale and Dallas. He’s the author of Make It Happen Online and a motivational marketing speaker. Silberman created the sixth most visited health/beauty website and was a semifinalist for the Ernst & Young Entrepreneur of the Year Award 2014. Contact him at louis@nationallaserinstitute.com.

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can keep things fresh for the season and assure viewers that your content is timely.

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spa

treatment packages Boost your holiday sales with spa treatment packages by Pam Stellema Everyone loves to be pampered – right? And when you’re in the spa business, pampering your clients is exactly what you love to do. That’s why spa treatment packages are a perfect fit for you and your clients. Not all spa treatment packages are created equal. Designed properly, these packages can deliver financial benefits to your business, but when they’re thrown together for the sake of a quick promotion, they can easily cause you to lose money on the deal – and that’s not a great outcome. So, before we jump in and discover how to create a profitable spa treatment package, let’s get clear first about why you should be offering them in your spa.

Spa Treatment Packages: 1. Introduce your clients to services they may not have tried in the past 2. Encourage your clients to spend more than they normally would during a single service visit 3. Allow you to deliver multiple services to the same person without the wasted time involved in arrival and departure routines between services 4. Are perfect to sell as gift vouchers Spa treatment packages are a very profitable component of what you offer your clients if you structure them properly.

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Spa-liday Time Guide

Introduces clients to new services 1

In many instances, clients arrive, have their usual treatment, and leave; completely oblivious to all the other amazing services you offer. It happens because clients can be very tunnelvisioned. They only have one service in mind and don’t even think about what else might be available to them. But it’s a certainty that your clients would love other services your spa provides– if only they experienced them. And this is where spa treatment packages can provide the perfect solution to this issue. Once a client tries another service that’s going to deliver positive results, there’s an excellent chance she’ll want that treatment again in the future. Even if she doesn’t have it each time she’s at the spa, she will at least be aware of it and the great results it offers. By blending carefully selected services together, you can create multiservice packages that will appeal to your single-service clients. Not only will this increase service sales, but it will also help to fill up those gaps in your appointment book. When you think about how many of your clients have only ever experienced a very small selection of your services, it makes you realize the great potential that lies ahead.

Increases the amount your clients spend 2

As a spa owner, there are several ways to increase revenue, and one of these is to increase the amount of money every client spends each time they visit. Single service clients may be normal in your spa, but imagine how much more revenue you could generate if you could encourage these clients to purchase additional services. Just one extra service per client will result in a substantial increase in your revenue over a year. An extra $100 a day generates an additional $30,000 68

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per year, and that’s definitely worth aiming for. The simplest way to do this is to package your services in such a way that the client can easily see what a great value they represent. Let’s face it - most of us love a bargain and find it hard to resist!

Provides a better return on your time 3

If asked what you and your employees do, chances are you’d say you’re in the business of selling beauty services and products. In fact, when you provide services to clients, you’re really in the business of selling your time. There are only a limited amount of services you can provide in 8 hours, and therefore, your income is limited by the amount of time you have available to provide those services. This is why making the most of your (and your employees’) time is essential. When you’re treating fewer clients with more services each, you save time. Time is consumed every time a client arrives, prepares for her service, pays

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for her service, books a future appointment and leaves. Time is also consumed preparing the room for each new client. This is all valuable time that can be used for delivering more services, and has real financial value for your business. If your spa could save an hour a day by not having to deal with loads of clients coming and going, and instead, use it to deliver more services, what would this mean to your revenue? If your goal is to earn $100 an hour and you can create six additional hours a week for service provision, you have the opportunity to earn an additional $600 per week. Over a year, this could result in an additional $30,000 in welcome revenue, and who doesn’t want that?

Makes Gift Voucher sales easier than ever 4

Some spa owners mistakenly believe that gift voucher sales are important only during selected times of the year. Wrong! Gift vouchers can provide excellent revenue for your spa all year long.

Spa-liday Time Guide

There are special occasions that need to be celebrated every day of the year, as well as the traditional Mother’s Day, Father’s Day and Christmas. Gift vouchers can effectively boost your revenue, especially if you make it easy for your clients to buy them. A strategy to help you achieve that is to have a selection of desirable spa treatment packages available all year long. This will encourage your clients to spend a little more and purchase a package instead of simply purchasing a single service or a set price voucher. I recommend at least three to five well-constructed packages available at all times. To maximize sales, mix up the price points and the contents of your packages so they appeal to a wide variety of people.

How to Create a Spa Treatment Package To create a profitable package and still offer great value to your clients, you need to use a simple formula that I refer to as the Primary/Secondary method. Here’s how it works. Every spa offers a variety of services, and some of those services are going to be more important and more profitable than others. These are your Primary services. They’re the services that not only bring in a great profit but are also the core services in your business.

The Secondary services are pretty much all the other services you provide. They are generally those that are quick and inexpensive to deliver, but still provide good value to clients. When constructing your spa treatment packages, you need to use a combination of both Primary and Secondary services and ensure that the price of your package is never less than the combined prices of the primary services it includes. This is to safeguard the pricing integrity of your core services in the long-term. If you don’t do this, you run the risk of clients holding off until you discount them. I’m sure you’re wondering how this is going to appeal to your clients. After all, clients have come to expect better value when purchasing a package. Well, this is easily achieved by the inclusion of a selection of your Secondary Services. These can be included in your package for less than their full selling price and in some cases, can even be added free of charge. Let me give you an example. If you create a package that includes two Primary services such as an Advanced Facial ($120) and a Full Body Massage ($80), you can also include several secondary services at no extra cost which will add value to your package. These could be services such as a brow shape, lash tint, foot exfoliation and massage, scalp massage, hand rejuvenation, aromatherapy journey, mask upgrade, serum inclusion, or something else that meets the criteria of a Secondary service. You could select two or three of these Secondary Services to include in your package at no charge and you have instantly provided a worthwhile value-add for your clients.

Here’s how it would look as a package: Primary Treatment Advanced Facial. Value of $120 Primary Treatment Body Massage. Value of $80 Secondary Treatment Aromatherapy Journey with massage.

Value of $20. No extra time required. Small cost for oils. Secondary Treatment Serum Inclusion. Value of $15. No extra time required. Small cost for serum. Secondary Treatment Foot Rejuvenation. Value of $20. No extra time required as it’s done during the mask phase of the facial. Small cost for body exfoliator and cream. Total Value included is $255. Selling Price $197 (rounded down from $200 for greater appeal)

This package sells for just a couple of dollars less than the full price of the two Primary services included. The Secondary services cost almost nothing to provide in either time or product, but still offer real value to your clients. As you can see, this represents a worthwhile saving to the client of $58, which equates to over 20% off the full price of all treatments included, plus it ensures that your clients experience two primary services during their visit. Overall, spa treatment packages are a good fit for any spa. While I’ve focused mainly on pampering packages in this article, even spas that deliver more technical and advanced services can create packages that will encourage a higher spend by their clients using the same principles. It’s far easier and more economical to get an existing client to purchase a little more than it is to find more clients to do business with you.

Pam Stellema is the principal of

coach

and

SalonSavy,

founder

where

she

provides specialized industry-based coaching to clients through telephone conversations. Stellema has previously owned and operated several highly successful salons, and specializes in maximizing salon productivity and profits. For more information, visit salonsavy.com.au.

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Spa

Gift Cards November2017

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How to up-sell spa gift cards for additional revenue by Natalie Iovino-Schoenfeld

Whether it be a quick gift set or the purchase of a service for a loved one, the holiday season typically translates into an influx of business and profit for any salon, spa or retail environment. But what happens once the holiday rush has ended and the “post party depression” kicks in? Sure, you’ll have some existing clients or new customers come in to redeem the services or spa gift cards they’ve received, but unless you up-sell a service or product, this is basically “free” time, and more than likely the money you earned in the sale of the gift card has already been spent on general overhead costs and employee pay. So how do you turn your holiday rush into post-holiday revenue? There are a few tried and true methods that work and can easily be applied to most businesses in general. All they require is a little creative advertising and ensuring that your staff is properly trained on all aspects of the offers, including the “fine print,” to reduce confusion when dealing with the consumer. Spa gift cards seem to be the biggest go-to gift for that hard to shop for person in someone's life, and for good reason – it’s easy to purchase, easy to use, and allows the recipient the flexibility to choose what they want. These are great benefits to the customer, but what about the benefits to the business? If you are simply selling a gift card, it ends there. You’ve made that set amount of money. Maybe you will have the chance to up-sell, but you can’t guarantee that the customer will come in during the time you need them the most, or can you?

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Spa-liday Time Guide The best way to boost the power of a spa gift card is to offer more along with it. Run a special during the holiday season that allows for a “buy one, get one” scenario. Customers can purchase a gift card and receive one themselves for a set amount or specific service. Be sure to keep costs in check by making the “free” gift card only redeemable toward services, so that you are not giving away retail products. For example, if a person buys a gift card for $100, they receive a $10 service gift card for themselves to use (or to give away), for $150 purchase they get a $15 gift card, and so on and so forth. Essentially, you are aiming to double your foot traffic - for every person who purchases a spa gift card, you are get-

you busy through the slower months, and ideally give you the chance to sell products, additional services, or gain new clients. If the recipient fails to redeem the specialized services during the predetermined time, you will still need to honor the gift card value or accommodate them in some way – this is just ensuring customer satisfaction and is a good business practice. Of course, if these options aren't enticing enough for your customers, or you want a way to grab the attention of some new ones, you can always offer a gift with purchase. Better yet, have qualifying amounts for the gift cards correlating to different levels of GWP. The more someone spends on the gift card, the better the GWP

Offer a special gift card during the holiday rush. ting two customers through the door. Put a time limit on the “free” gift cards, making them only redeemable for a certain amount of time. Get that business through the door when you need it the most. However, don’t put an expiration on your regular spa gift cards; it comes off as deceitful. Another option is to offer a special gift card during the holiday rush, let’s say from black Friday through Christmas Eve, that is only redeemable post-holiday and is only good for special services. Maybe you put together a unique spa treatment or package a few treatments together and only make them available during the months following the holidays. You sell these specials as gift cards during the NovemberDecember rush as a limited time offer and for an enticing price. This will keep 72

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they will receive. If you carry multiple brands of skin care or cosmetics, don't be afraid to ask your representatives for pre-made gifts, deluxe size samples, or even full sized product to give away as part of a promotion. Many companies are happy to oblige with at least a little something. Make sure to include your staff as well. Some companies will gladly send gratis products for staff members, but if they don't, you'll need to plan on putting aside a few of the GWPs to gift them for a job well done during the holidays. After all, they are going to be the ones interacting directly with your customers and therefore promoting and selling all of your holiday spa gift card specials. Whenever you run a “conditional special,” like the ones listed above, it is imperative that your staff knows

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and understands the promotion inside and out. Those who do not will fail to make sales because they are unable to illustrate the total benefits of the purchase to your clients, and run the risk of turning a once happy customer into a very unhappy one. If your staff is unable to inform your clients of the key points of each special, along with the terms and conditions, those who purchase may feel misled when they realize there is a limited time frame to redeem their services. This makes for an uncomfortable situation when another staff member finally does inform them, which is usually close to the end of the window they had, if not after it has expired altogether. Also, let your staff know what is expected of them during the service redemption period. There will be an increase in foot traffic, but because these customers are coming in for “free” services, this is your staff's opportunity to up-sell treatments, sell products, and re-book for future services. You will basically be handing them a multitude of customers in a short period of time, which increases their odds of making a sale. Plus, the customers coming in during this period aren't necessarily paying for anything, just redeeming pre-paid specials, so now the money they would have spent is perceived as money saved, which makes it easier for them to spend some portion of it. Using some combination of these specials in conjunction with a well-educated staff will lead to happy customers and an increase in sales when you need them the most

Natalie Iovino is a licensed esthetician and esthetics educator who has always strived for exemplary levels of customer service. She enjoys painting, writing, laughing at her own jokes, and attempting to play the bass. She lives on Long Island with her husband and two young children.

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'Tis The Season... Make the holidays merry and bright with our seasonal picks!

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1. Glo Skin Beauty, Pressed Base, Lipstick and Matte Crayons • gloskinbeauty.com 2. ADORAtherapy, Cinnamon & Clove Abundance Prosperity Boost • adoratherapy.com 3. Eminence Organic Skin Care, Rosehip Triple C+E Firming Oil • eminenceorganics.com 4. Makes Scents Natural Spa Line, Spiced Orange Cider Butter • makesscentsspaline.com 5. Body Bliss, Chai Spice & Vanilla Jojoba Body Lotion • bodybliss.com 6. LightStim, PhotoSerum Light Activated Skin Care with Photosomes • lightstim.com 74

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7. Skin Owl, Turmeric Beauty Bar • skinowl.com 8. Dermaesthetics Beverly Hills, Cellular Nourishing Masque, Cocoa Fruit Powder • dermaestheticsusa.com 9. Aroma Naturals, Warm Spice Aromatherapy Candle • aromanaturals.com 10. CelleClé, Multi-Pulp Gel Puree • cellecleskincare.com 11. Fleur’s, Passionflower Moisturizing Body Milk • fleur-s.com/en/ 12. Purador, Instant Eye Lift Cream Pure 24K Gold • purador.com 13. Bio Jouvance Paris, Cleopatra’s 24K Gold Serum • biojouvance.com LNEonline.com

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1. Sky Essentials, Pumpkin Body Polish • skysalons.com 2. 24 by RGI, 24k Gold Nail Lacquer • 24byRGI.com 3. DermAware, Mint Bath and Shower Gel with Green Tea, Peppermint and Rosemary • dermaware.com 4. To Go Spa, Pomegranate EYES Anti-Aging Powerhouse Under Eye Treatment • togospa.com 5. Nature Pure Labs, Hippophae Hydration Balm • naturepure.com 6. Repêchage, Sea Spa Hand Cream • repechage.com 7. Bon Vital’, Peppermint Roll-On Essentials Aromatherapy • bonvital.com 8. Thalgo, Collagen Cream & Collagen Eye Roll-On • thalgo.com 76

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Gift sets that will fly off the shelves!

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9. Karin Herzog, Swiss Chocolate Special Edition CHOCO2 Set Indulgent Chocolate Oxygen Facial Kit • karinherzog.com 10. BCL Spa, Softening & Hydrating Dead Sea Salt Soak, Sugar Scrub, Moisture Mask and Massage Cream • bclspa.com 11. Cinq Mōndes Spa Paris, Fresh Aromatic Sprays Collection • conqmondes.com 12. PremierLash, Healthy Lash and Brow Serum & Felt Tip Eyeliners • premierlash.com 13. Farmhouse Fresh, Local Gourmet Milk Soaps • farmhousefreshgoods.com 14. Jane Iredale, Dream Luminizer Trio • janeiredale.com LNEonline.com

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Create a wellness connection with family spa treatments by Cristina Beecham

The quickest way to a mother’s heart is through her children. As the wellness industry continues to thrive, it comes as no surprise that spa-goers are looking to share their experiences with the younger members of their families. Spas around the world are developing creative new services that cater towards the needs of families on vacation, and those looking to establish a ritual of wellness within their homes. The increasing demand for family spa treatments that allow parents and children to spa together is a fantastic opportunity for spas and wellness centers to not only increase their revenue, but also establish life-long spa habits in their new, young clients.

Family First Family vacations are usually planned with the intention of strengthening relationships and creating memories that will last a lifetime. However, in today’s age of technology, it is not uncommon for these plans to be ruined by smartphones and video games, alike. The Spa Grande, at the Grand Wailea Resort in Hawaii, is serving a spa solution to this problem. The Spa Grande’s signature treatment for families is the “Malama Ka ‘Ohana,” meaning “Bringing Family Together.” This massage package is customizable depending on the number of children and adults receiving treatments. A typical Malama Ka ‘Ohana package accommodates 2 Keiki (meaning children, in the island’s native tongue) and 2 Adults for $480. The adult services are 50 minutes and the Keiki services are 25 minutes in duration. “Spa Grande was one of the first large spas to offer family treatments and we believe in the importance of starting education and wellness at a young age,” says Spa Grande Director Sharon Ogawa. “Family spa treatments are a great way for children and families to de-stress. The Malama Ka ‘Ohana Treatment is our way to keep them balanced, form connections and allow the family to spend time together.” The Spa Grande features two Family Rooms, which can service four people at a time. While these accommodations are ideal, not all spas have such large rooms available for families to en-

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o&w family spa treatments

joy simultaneously. If a spa doesn’t have this kind of space available, it is still possible to create a beautiful spa experience for the younger members of the family. According to Ogawa, “it’s more about the education and introducing them to the spa experience.” She recommends offering mini services, like teaching them how to soak their feet, or use a heated neck towel after sitting at a computer for long periods of time. “These gestures expand what the spa can do without having the facilities to do it.”

Relaxation (Un)Restricted

Make A Day Out of It

Creating memorable spa experiences for families often requires re-thinking the age restrictions for certain spa amenities. While steam rooms and saunas are typically reserved for adult guests, opening up a portion of these relaxation areas allows families a place to spend quality time together before and after their services. The Spa, at the Omni Homestead Resort in Virginia, has made its historic Aqua Thermal Suite available for guests as young as fourteen. This series of showers, cocoons and lounges is a unique and interactive way for parents and children to relax in each other’s company. “We are a family-friendly spa and have been catering to families for years,” says Omni Homestead Spa Director, Joyce Owens. “Allowing teens access to aquatic and 80

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thermal spa facilities is a great way for parents to teach their kids healthy relaxation habits.” Establishing a precedent of self-care and wellness for children and teens will bring new business to the industry and secure future success. According to Owens, opening a portion of these facilities to your younger guests is also an easy way to increase revenue, as the cost per person can be the same for each member of the family. Use of Omni Homestead’s Aqua Thermal Suite costs $85 per person and is available daily.

Amplify the revenue boosting potential of family spa treatments by inviting your guests to spend more than just a few hours at your spa. At the Chattanoogan Spa in Tennessee, their “Family Spa Day” package includes a lunch for four – featuring tea sandwiches, desserts and lemonade. “We serve the family lunch on our terrace, so that families and children can have space to enjoy themselves. Kids love to use our pool facilities and often stay for hours!” says Natalie Johnson at the Chattanoogan. The package includes a facial, massage, and mani/pedi for each family member and is priced at $560. The more time families spend at your location, the more opportunity you have to sell additional services and personalized retail items. Johnson takes the time to introduce the families to

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all the facilities that the Chattanoogan has to offer, including fitness and recreational activities. Spas that offer family day packages experience revenue boosts in all of their departments. Sharon Ogawa at The Spa Grande says their family treatment has “absolutely boosted our revenue in all areas of the spa.” In addition to up-selling fitness and spa services, Ogawa recommends putting together amenity kits for the children: “Mini take-home kits with facial and body products are fun tools for kids to learn and play with at home.” Offer the parents a skin and body care set that will work for the whole family – these are a tangible memory of the time they spent together and an incentive to purchase product from your business in the future.

The Way to Wellness As defined by the Global Wellness Institute, wellness is “a state of complete physical, mental, and social well-being.” When creating family spa treatments, it should be the goal of service providers to give each member of the family the most complete wellness experience possible. It is also the responsibility of service providers to educate both children and parents on the benefits of spa and wellness therapy. Caya Motino, Lead Massage Therapist at the Pritikin Longevity Center and Spa in Miami, Florida, explains that “children can be very hyper, and massage is a great way to work the body and burn excess energy, while at the same time relaxing the nervous system and boosting selfesteem.” Facials also have similar relaxation benefits, as well as an added educational component in teaching children and teens to care for their changing skin. Motino notes that most teenagers need some degree of acne treatment in their facials. But, it is the job of the esthetician to teach the client how to nourish their skin without over drying it. When creating family treatments, keep in mind that age determines much of what your client can tolerate. With

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o & w family spa treatments younger guests, Motino suggests keeping treatment times to 25-30 minutes: “This is just enough time to educate the client, and the parent, without being so long that the child becomes restless.” Children are fortunate to be far from the onset of aging, so save the more potent serums for mom and dad. Motino recommends using a product line for sensitive skin that will both exfoliate and nourish the skin. The spa at the Pritikin Longevity Center in Miami offers “Spa Jr.” facials and massages for 25 minutes, each priced at $80. Motino adds that “Spa Jr. treatments can easily accommodate the family, as we gladly upgrade parents and children to our couples spa suites.”

Family Treatment Takeaways

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the family of the time they spent with your staff.

Safety First Having youngsters in the spa brings along a new set of risks. Keep in mind the following recommendations when creating family services:  Children under the age of 18 should be accompanied by an adult at all times  Maintain adult-only areas so that independent spa guests can remain unbothered  A liability waiver should be signed by the child’s guardian before each service  Therapists and service providers should be properly trained in working with children  Be sure to offer child-sized robes and sandals to avoid slips and falls. 

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Here are some easy add-ons services that will bring family fun to your spa!  Offer a fancy foot soak – while children may not be able to enter the

locker room facilities, you can convert a public area into a family relaxation zone.  Get your hands dirty – allow children and parents to mix their own DIY facemask before a facial treatment. Including them in the creation of their service is a fun way to educate them on beneficial skincare ingredients. Offer the mask as a take home amenity for an addition fee.  Tailor-made toes – the key to making a connection is personalization. Families are seeking to create lasting memories; what better way to make an impression than custom nail designs for tiny toes.  Bring the fun home – send each family home with a piece of your spa. A group photo and amenity package is great retail add-on that will remind

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Cacao Skin Care Why cacao skin care treatments are part of a healthy “skin diet” by Aurora Solis

November2017

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Cocoa is an ingredient with which we are all familiar in some way. Those outside of the booming spa industry will recognize the chocolaty bean from their hot cocoa concoctions as children. However, this vitamin and mineral rich ingredient is stirring up conversation among skin care experts because of its skin-loving potential. Theobroma cacao, commonly known as the cacao or cocoa tree, is native to the tropical regions of Central and South America. The trees can range between 20-40 feet tall, with each cacao pod holding an average of 40 cocoa beans. The ingredient itself comes in many forms, being derived either from the raw cacao pod or from the fermented and dried bean, more commonly known as cocoa. The origin of cocoa dates back to ancient Mayan and Aztec civilizations. It is recorded that the Mayans used this “food of the gods” as a ritual drink during wedding ceremonies. Over the centuries, cocoa has been used to make liquor, chocolate bars, hot cocoa, cocoa powder, cocoa butter, and numerous other forms of this ancient seed. Each processed form retains different amounts of beneficial, skin loving ingredients.

Minerals In The Raw The unprocessed cacao bean is packed full of vitamins and minerals that are proven beneficial for the skin. In fact, cacao is commonly considered a “superfood” due to its potent antioxidant contents. Along with free radical fighting antioxidants, cacao is also loaded with polyphenols and minerals such as calcium, magnesium, sulfur, copper, iron, zinc and potassium, which are all vital nutrients for healthy skin inside and out. Cacao also contains healthy fats and vitamin E, which hydrate the skin with their emollient properties. The raw, nutrient-dense cacao can be processed into a variety of powders, butters, and oils to deliver its benefits. Raw cacao is most commonly found in powder form, where as cocoa is most popularly used in the form of cocoa butter. Both of these varieties are best suited for different skin types and treatments.

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o&w cacao skincare

Let’s explore a few ways that cocoa butter and raw cacao are a great addition to any natural skin care or spa treatment.

Cocoa Butter Cocoa butter, or theobroma oil, is the fatty compound that comes from the bean inside of cacao pods. It is solid at room temperature, and is commonly sold as a yellow-colored block of butter. Smooth to the touch, cocoa butter also flaunts a chocolaty smell. Although sold as a solid, cocoa butter melts at body temperature and turns into a wonderful, silky and fragrant oil. This ingredient is commonly melted down and added to various emollients such as lip balms, body lotions, hair treatments and massage oils. It is also used to give selftanners and tanning oils their luxurious feel. Cocoa butter is known for its moisturizing and healing properties. Raw cocoa butter retains a large percentage of

healthy fats, such as stearic acid, palmitic acid and myristic acid. Cocoa butter is great for healing dry or cracked skin, and is commonly used to treat skin conditions such as stretch marks. This makes cocoa butter a great addition to massage oil or cream. The chocolaty scent of the pure and raw cocoa butter will add a delectable layer of sensory experience to your client’s treatment, while the antioxidants and fatty acids of the creamy butter will nourish your client’s skin.

Treatment Tip: Add a cocoa butter hand and foot massage to any facial treatment. Melt down two to four ounces of solid cocoa butter. Add five to six drops of a relaxing essential oil blend, or add the cocoa butter to your regular massage oil or crème. Use the cocoa butter to massage the hands and feet during the mask phase of a facial. The cocoa butter will not only add a decadent, chocolaty, luxurious scent and feel, but it will help nourish parts of the body that are not always targeted during a facial. Raw Cacao

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Chocolate in its raw form is known as cacao powder. Cacao is made from a process of harvesting and drying the raw cacao beans straight from the tree. Once the process is completed and the beans have been fermented and dried, the cacao presents a rich, warming brown color and bitter chocolaty scent that is easily recognizable in the spa treatment room. Most commonly sold as “nibs” (small pieces) or powder (paste made from nibs), this superfood can be a healthy addition to your client’s “skin diet.” Loaded with antioxidants and earth minerals, cacao can reduce inflammation, fight free radicals, increase circulation, and provide an overall glow to the skin. The high flavonoid content of cacao has even been shown to have some photo-protective capabilities, and is therefore an even better addition to any antioxidant treatment you may already have on your menu! When purchasing cacao for use in facial or body treatments, it is important to look for cacao without sugar added for taste. You want to use cacao in the most pure, raw, nutrient dense form available.

Treatment Tip: Use cacao powder as a circulation booster to any facial scrub or mask. Add a tablespoon of organic cacao powder to the scrub and massage into the client’s skin. The antioxidants and natural caffeine will increase circulation and give your client a noticeably plump and dewy glow. This is a great addition to body treatments, and can add a festive element to any experience without changing the entire protocol. To add cacao powder to a mask, simply mix a tablespoon of cacao powder into your chosen hydrating, purifying or firming mask. Follow the regular instructions for the selected mask as usual. The client will enjoy the firming effects of the cacao powder, as well as the rich, chocolaty scent that has been added to their treatment.  November2017

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Mattifying Moisturizer

This Almond & Silica Organic 2-in-1 Mask from Allegra M. France has a soft and smooth texture that makes a unique treatment for the skin! Its application is pleasant, easy and is recommended for normal, combination and oily skin. This mask contains natural silica, which remineralizes and firms the skin, alginate, extracted from brown seaweeds, and is a phycocolloid with refreshing and hydrating properties. Almond, with nourishing properties, smoothly exfoliates the skin. Cleared out of dead cells, skin is matified and looks bright with this new product!

Glow get ’em! Preserve your client's youthful appearance with this Hydrogel Face Mask for Glow-Getters from Musley! Made with potent antioxidant-rich botanicals, green tea and pomegranate seed extract, this two-piece mask set does it all from brightening dark spots and evening skin tone to reducing the signs of wrinkles, aging and acne!

musley.com

Mattifying Moisturizer

This Hydra Medic® Mattifying Moisturizer from Repêchage is a non-greasy formula perfect for all skin types! This product is combined with seaweed and other plant extracts to help reduce the appearance of shine while leaving skin with a soft, velvety-matte finish!

800.248.SKIN (7546) repechage.com

Daily Wonder

Infused with certified organic botanical extracts, this Stem Cells Youthful Tissue Rejuvenator from Nature Pure Labs revamps and reeducates skin cells in no time to behave as they did when skin was healthier and younger! This products superior complex of alpine rose stem cells and 10 percent alpha hydroxy acids, dramatically improves cellular metabolism which facilitates the repair process of damaged areas and stimulates new tissue production!

866.640.SKIN (7546) naturepure.com

ECOFRIENDLY THERAPIES, SKIN AND SPA PRODUCTS

Simply Smooth

Organic & Wellness

323.957.2301 allegramf.com

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How Spa Owner

Carrie Cohen Propelled

Her Permanent Makeup Business SERVICE & RETAIL What is the best part about working with makeup services in the spa industry? The best part of my job is helping people with their confidence! It’s a very special thing to be able to make people feel like their best selves. Seeing their reactions when I’m finished and watching them hold their head up high is without a doubt the most rewarding part of my job.

When did you decide to implement makeup services in your spa menu? From the beginning! Eyelash extensions and both permanent and semi permanent makeup services came along with facials as the first treatments I decided to offer in my spa. 88

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What approach did you take to implement these services? I spent weeks researching different services that I wanted to be able to provide in my spa. I invested the time into training myself and into getting as many certifications and qualifications as I possibly could.

What is the most difficult part about offering makeup services in your facility? For me, the hardest part is making sure that every service I offer is completely customizable. Every person has a different idea of what “beautiful” is and because of that it is important that I am able to accommodate everyone, whether they prefer a natural look or a glamorous one.

Which of your makeup services has the most success? The most profitable service at my spa is microblading. There are very few people in the area who offer this service, so there is a huge demand! With the eyebrows becoming incredibly important in the esthetics industry this year, there has been an explosion of people interested in getting their eyebrows microbladed!

What other special makeup services do you offer? We offer eyelash extensions, makeup artistry, microdermabrasion, dermaplaning, chemical peels, facials, waxing, lash tinting, lash perms and brow henna.

MAKEUP AREA Please describe your makeup area. The room where we do our makeup services is about the size of the average bedroom. We have a table in the middle and cabinets around it with the products and equipment we may need. In our lash room we have a massage chair. The process for lash extensions can take several hours so we have this massage chair to make sure our clients are comfortable during the entire process. Overall, we keep our space professional and clean, while also incorporating personality with different colors and décor.

Do you tweak the area for specific events or promotions? Yes. If we have a double facial or two clients who wish to get their legs waxed together, we move two beds into one of our rooms. We try our best to accommodate every possible situation for our clients to help them feel as comfortable as possible.

TEAM MEMBERS How do you select your employees/makeup artists? I look for people that are not only qualified and talented, but also have a bright personality and are hard working. It is very important to me that our spa has a personality and that it shines through daily to each of our clients. I also like to have employees that are specialized in different areas. For example, my partner is a professional makeup artist whereas

I am certified in microblading. It is important to me that each new employee I bring on board offers his or her own asset to the spa.

What specific qualities do you look for in a member of your staff? Aside from talent and personality, I look for an employee that is driven, motivated and eager to succeed in business. I envision my spa as a long-term business and I expect my employees to reflect that.

How do you keep members of your staff incentivized? The main incentive I have with my employees is allowing them the opportunity to grow along with the spa. The more time and the more clients they book, the more opportunities they have and the more money they will make. Also, we pay our employees a split of the profit from each service they perform. For example, if they perform a $100 facial that our cost is $20 for, our profit is $80. The $80 is then split 50/50; the spa making $40 and the employee making $40. Our employees also keep 100 percent of any gratuity they receive.

MARKETING How do you promote your makeup services? The main method we use for marketing right now is social media. Social media is very important and we very much choose to capitalize on that. We post promotions on both Facebook and Instagram every week and encourage our clients to share them with different incentives, such as 10 percent off their next treatment.

Are your estheticians trained to promote different services after each treatment? Yes, all of my estheticians are trained to promote our variety of services. I

have found that this is great way to encourage repeat clientele! On the other hand, we never sell our clients into something they might not necessarily need.

How do you use email platforms for promotion? I send out an email blast about once a month. Each time I use the email blast to promote a different one of our services and offer discounts on certain treatments.

INSIDER TIPS What trends are you currently seeing in the industry? Right now the biggest trend I’m seeing in our industry is people wanting a low maintenance, yet glamorous look. One of the huge benefits of microblading is that because it lasts for a while, it saves a huge amount of time getting ready every morning!

What does your business do that makes it UNIQUE from the competition? We are unique because of the range of services that we offer and also the fact that every one of our employees is trained to the utmost extent. People can recognize quality and that’s what keeps our clients coming back! Along with that, I think that our personalities and the vibe that we’ve created in our spa has set it apart from our competitors.

What advice would you pass along to other spa owners? Make sure to read up on any service you are planning on offering. Have as much training as possible and make sure that whatever service you offer in your spa, it is the highest quality that it could possibly be.

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ANTI Blemish Makeup The latest in color correcting techniques and anti blemish makeup by Terri Vinson

Makeup has been used for centuries to enhance the skin and conceal imperfections. Formulas have certainly come a long way since the days of lead-based poisons in Victorian England and mud mixtures in ancient Egypt. Todayâ&#x20AC;&#x2122;s concealers and foundations are created to multitask, concealing and enhancing while also protecting skin against environmental damage and reducing inflammation.

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N ovember2017

image anti blemish makeup

BLEMISH COVERUPS Be your clients’ go-to source for blemish corrections by helping them minimize the appearance of their imperfections, both in and out of the treatment room with these key tips for specific skin imperfections. Incorporate them into your makeup applications, steer clients toward the right cosmeceuticals and counsel them on the best practices for their home care routines.

ACNE Acne is most common in adolescents, due to teenage hormonal imbalances; however, it can also occur into adulthood and menopause from hormonal imbalances as well. Concealing acne requires camouflaging raised areas as well as pigmented and red areas. Advise your clients with acne-prone skin to avoid over-the-counter makeup, which may contain high levels of comedogenic oils that congest the skin and cause acne to worsen. The term “acne cosmetic” refers to a skin condition that directly results from using irritating makeup ingredients on acne-prone skin.

Oils & comedogenic ratings The “comedogenicity” of oil refers to its pore-blocking potential, an important term to know when treating congested, acneic or inflamed skin. Refer to this chart for comedogenic ratings of key cosmeceutical ingredients.

0 Will not clog pores • • • • • • • 92

Safflower oil Shea butter Sunflower oil Argan oil Ceresin wax Hemp seed oil Squalane

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1 Low comedogenicity • • • • • • • • •

Castor oil Candelilla wax Carnuba wax Lanolin wax Calendula oil Neem oil Sea buckthorn oil Rosehip oil Pomegranate oil

2 Moderately low comedogenicity • Almond oil • Apricot kernel oil • Avocado oil • Borage oil • Evening primrose oil • Grape seed oil • Hazelnut oil • Olive oil • Peach kernel oil • Peanut oil • Pumpkin seed oil • Sesame oil • Tamanu oil • Beeswax • Emulsifying wax (National Formulary) • Jojoba oil (although technically a liquid wax)

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3 Moderate comedogenicity • • • • •

Corn oil Cotton seed oil Soybean oil Shark liver oil Jojoba oil (sulphated)

4 Relatively high comedogenicity • • • • •

Cocoa butter Coconut butter Coconut oil Palm oil Flaxseed (linseed) oil

5 High comedogenicity • Wheat germ oil

When working with acneic skin, avoid using silicone-containing “primers” beneath foundation. While silicones are not technically comedogenic, silicone-based emollients are occlusive and produce a coating on the surface of skin. This occlusion does not clog pores, but it can cause impurities and toxin-loaded sweat to be trapped beneath the silicone film, which may cause

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image anti blemish makeup

It is essential to apply concealer and foundation in light layers rather than one thick layer. irritation and prevent proper skin functioning. Dimethicone in particular should be avoided with acneic skin types, as it is known to cause acute breakouts. Instead, use mineral-based ingredients, particularly those containing high levels of natural zinc oxide, which reduces inflammation associated with acne and down regulates the stimulation of testosterone in the bloodstream. High levels of testosterone are directly related to excess oil in the sebaceous glands and acne congestion. Reduce the appearance of existing acne blemishes with non-comedogenic concealers and natural earthbased pigments that do not irritate the skin. Conceal red acne blemishes with a green-based concealer, and use a color close to the clientâ&#x20AC;&#x2122;s natural skin tone for brown hyperpigmented scars. For severe pigmentation, opt for concealer with a hint of lilac.

SCARS Raised or depressed scars are difficult to conceal. Camouflaging them usually requires application by a professional makeup artist. Avoid shimmery makeup and opt for a matte finish. A shine-free mineral setting powder is ideal for minimizing an uneven reflection of light off a scar or raised blemish. 94

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Pigmented scars may be either red or yellow-based. Depending on the color, opt for green or lilac-based concealer (their opposites on the color wheel). Apply lightly onto the scar and blend around the edges. Apply regular mineral makeup over the top, and pat it in instead of rubbing, to avoid moving the base concealer.

HYPERPIGMENTATION When covering up any form of hyperpigmentation, it is essential to apply concealer and foundation in light layers rather than one thick layer, to prevent it from clinging to the skin throughout the day. Dab concealer and foundation onto the hyperpigmented area with a damp makeup sponge to achieve lighter layers. Alternatively, apply thin layers in a feathering and blending motion using a fine vegan brush. Avoid creating defined edges, which can look unnatural. Alternate between thin layers of concealer and loose mineral foundation to lock in coverage and finish with a dusting of setting powder.

PSORIASIS/ECZEMA Psoriasis and eczema are both chronic skin conditions that affect men and women of all ages. Although these conditions are persistent and frustrating, they can be controlled and concealed with the right skin care and makeup regimens. Psoriasis is characterized by excess production of skin cells, while eczema is characterized by skin that is not only flaking but also continually irritated. Both are difficult to camouflage. Before applying makeup, remove any loose, dry flakes on the surface on the skin. This can be achieved by applying a thick, occlusive product such as natural polymerised castor bean oil or shea butter to a soft muslin cloth and wiping gently to remove surface scales. Avoid aggressive physical or acid-based exfoliants.

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Avoid shimmery or dry powder foundations, which can highlight dry, flaking skin. Utilize concealers containing anti-inflammatory ingredients such as sea buckthorn, jojoba and argan oils, which minimize inflammation and irritation. Liquid or cream-based mineral foundations containing zinc oxide have similar effects as well. Cream formulas are preferable to liquid formulas for covering psoriasis and eczema. If using a green-based concealer to camouflage redness, ensure it is a natural pigment rather than artificial color, which may irritate the skin. Apply makeup in gentle dabbing motions with a damp, clean makeup sponge, and do not apply foundation or concealer to open skin.

ROSACEA Rosacea is a chronic inflammatory condition in which superficial blood vessels are constantly dilated. This results in the appearance of facial flushing, usually in the cheeks, and often extending to the forehead, chin and neck. Severe forms of rosacea can even result in pustular eruptions on the skin, which are unrelated to acne. Camouflage diffuse redness with a green-based mineral concealer that does not contain artificial colors or potential irritants. Since rosacea covers a large area of the face, the green concealer may be applied with a larger brush or makeup sponge in fine layers, alternating with the foundation color matched to the clientâ&#x20AC;&#x2122;s skin tone. You can create foundation specifically for rosacea clients by mixing mineral makeup powder with an antiinflammatory oil such as sea buckthorn oil (at a 1:1 ratio). This liquid and oil-based formula provides sufficient coverage while also reducing the appearance of redness.

BRUISES Facial bruising is becoming increasingly common, due to the rising popularity of

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image anti blemish makeup makeup containing anti-inflammatory minerals and healing oils to reduce irritation on skin. Advise these clients to use makeup containing zinc oxide in the future to help prevent against sunburn.

anti-wrinkle injections and fillers. They are also arguably the most difficult skin issue to camouflage. A bruise evolves from blue, to black, to purple and to yellow over the course of 10 days, so concealing bruises requires correcting many different colors. Work with alternating light layers of colored concealer and foundation according to the color wheel, using either a makeup sponge or soft vegan brush.

TATTOOS When camouflaging tattoos, refer to the color wheel. Apply a fine layer of the opposite color of the tattoo. Follow by applying multiple thin layers of a concealer that matches the skin tone as closely as possible. Blend the edges of the concealer with feathering brush strokes. Finish with dabs of setting powder to prevent the camouflage from transferring and moving during the day.

SUNBURN The first step to working with sunburned skin is to allow it to heal and advise clients to avoid makeup until all inflammation has been resolved. Niacinamide, retinol and L-ascorbic acid are excellent cosmeceuticals to repair the skin barrier, address UV damage and reduce inflammation. Utilize

PS Form 3526

The key to creating a radiant glow is to provide your clients with natural but complete coverage anti blemish

Statement of Ownership, Management, and Circulation (Requester Publications Only)

1. Publication Title LES NOUVELLES ESTHETIQUES INCORPORATED/LES NOUVELLES ESTHETIQUES & SPA AMERICAN EDITION

2. Publication Number 3687

ISSN 10439641

4. Issue Frequency MONTHLY

5. Number of Issues Published Annually 6. Annual Subscription Price 12 $ 45.00

7. Complete Mailing Address of Known Office of Publication 3929 PONCE DE LEON BLVD CORAL GABLES, MIAMI-DADE, FL 33134-7323

3. Filing Date 09/27/2017

Contact Person MARIA GIL Telephone (305) 443-2322 Ext. 109

8. Complete Mailing Address of Headquarters or General Business Office of Publisher 3929 PONCE DE LEON BLVD CORAL GABLES, FL 33134-7323 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor Publisher (Name and complete mailing address) J.J. LEGRAND 3929 P0NCE DE LEON BLVD CORAL GABLES, FL 33134-7323

makeup. Refer to the color wheel, and always use the concealer shade that is opposite to the skin tone you are camouflaging. Your client’s makeup should work in synergy with their skin and support its function throughout the day. It’s all about making clients feel confident in their skin!

Terri Vinson is the founder, Managing Director and formulator of leading Australian cosmeceutical brands, Synergie Skin® and Synergie Minerals® (distributed in the U.S. by Skin Elegance International). With more than 20 years of formulating experience, Vinson is a cosmetic chemist regarded as one of the most highly qualified professionals in the area of cosmetic science.

13. Publication Title

14. Issue Date for Circulation Data Below

LES NOUVELLES ESTHETIQUES INCORPORATED/LES NOUVELLES ESTHETIQUES & SPA AMERICAN EDITION 15. Extend and Nature of Circulation

09/01/2017 Average No. Copies Each Issue No. Copies of Single Issue During Preceding 12 Months Published Nearest to Filing Date

a. Total Numbers of Copies (Net press run) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from (1) recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.) b. Legitimate In-County Paid/Requested Mail Subscriptions stated on Paid PS Form 3541. (Include direct written request from and/or recipient, telemarketing and Internet requests from Requested (2) recipient, paid subscriptions including nominal rate Distribution subscriptions, employer requests, advertiser's proof (By Mail copies, and exchange copies.) and Sales through Dealers and Carriers, Street Vendors, Outside (3) Counter Sales, and Other Paid or Requested Distribution the Mail) Outside USPS Requested Copies Distributed by Other Mail Classes (4) Through the USPS (e.g. First-Class Mail) c. Total Paid and/or Requested Circulation (Sum of 15b (1), (2), (3), (4)) Outside County Nonrequested Copies stated on PS Form 3541 (include Sample copies, Requests Over years old, Requests induced by a Premium, Bulk (1) 3 Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other soruces) d. NonreIn-County Nonrequested Copies stated on PS Form quested 3541 (include Sample copies, Requests Over 3 Distribution old, Requests induced by a Premium, Bulk (2) years (By Mail Sales and Requests including Association Requests, and Names obtained from Business Directories, Lists, Outside the and other soruces) Mail) Nonrequested Copies Distributed Through the USPS (3) by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit

Editor (Name and complete mailing address) MARIA CRISTINA BEECHAM 3929 PONCE DE LEON BLVD CORAL GABLES, FL 33134-7323 Managing Editor (Name and complete mailing address) MARIA CRISTINA BEECHAM 3929 PONCE DE LEON BLVD CORAL GABLES, FL 33134-7323

Nonrequested Copies Distributed Outside the Mail (4) (include Pickup Stands, Trade Shows, Showrooms and Other Sources)

10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.) Full Name

Complete Mailing Address

J.J. LEGRAND

44 RUE DE PLAIDEURS NANTARRE, FRANCE

e. Total Nonrequested Distribution (Sum of 15d (1), (2), (3), (4)) f. Total Distribution (Sum of 15c and 15e) g. Copies not Distributed

22000

20000

11982

9726

106

224

380

12312

10203

8251

3733

409

2387

1006

3660

9666

9780

21978

19983

22000

20000

56.02 %

51.06 %

a. Requested and Paid Electronic Copies(Sum of 15c and 15e)

Requested and Paid Print Copies(Line 15c) + Requested/Paid b. Total Electronic Copies

Requested Copy Distribution(Line 15f)+ Requested/Paid c. Total Electronic Copies

0.00 %

h. Total (Sum of 15f and 15g) i. Percent Paid and/or Requested Circulation ((15c / 15f) times 100) 16. If total circulation includes electronic copies, report that circulation on lines below.

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Hoding 1 Percent or More of Total Amount of Bonds. Mortgages, or Other Securities. If none, check box Full Name Complete Mailing Address

X None

Paid and/or Requested Circulation (Both print and Electronic d. Percent Copies) I Certify that 50% of all my distributed copies (Electronic & Print) are legitimate requests.

PS Form 3526-R, September 2007 (Page 1)

PRIVACY NOTICE: See our privacy policy on www.usps.com

17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the 11/01/2017 issue of this publication.

18. Signature and Title of Editor, Publisher, Business Manager, or Owner Title RODOLPHE LEGRAND

Date CEO

09/27/2017 15:08:51 PM

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties). PS Form 3526-R, September 2007 (Page 2)

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Magic Mitt

Jane Iredale Magic Mittâ&#x201E;˘ is a knitted micro-fiber cleansing cloth. The Magic Mitt quickly and completely removes makeup using NO cleanser! Made from a new generation of specially knitted micro-fibers, many times thinner than a human hair, the Magic Mitt safely penetrates skin's oil films. This hydro-mechanical process breaks the surface tension of the oils that bond makeup to the skin, while the fibers gently exfoliate.

800.817.5665 janeiredale.com

Not just an ordinary lip gloss, Rhonda Allison's Illumi Colour Lips is an extension of great skin health AND beautiful, enhanced lips and tones! These beautiful colors give lips a healthy, long lasting dose of hydration for a moist, dewy and luminous shine. Fortified with six natural remedy oils for lip restoration, natural flower wax to lock-in moisture and pomegranate for antioxidant support, IllumiColour LIPS is a natural extension of good skin health!

713.520.5848 novalash.com

866.313.7546 rhondaallison.com

Innovative Brushes!

Qosmedix recently introduced two new Multi-Purpose Silicone Brushes that are PERFECT for evenly applying liquid makeup, lotions, creams or facial masks. These innovative pink silicone brushes with polypropylene handle and shiny aluminum ferrule are available in two styles: curved and angled. Both styles can also be used as a guide for applying eyeliner!

631.242.3270 qosmedix.com

MAKEUP, NAILS, TOOLS AND TRENDS

Lips Need Love

Are you ready for the spotlight? The NEW fLASHlight from Novalash creates picture-perfect lighting when you need it most! For lash fans and professionals alike, fLASHlight will revolutionize selfies and make any clientâ&#x20AC;&#x2122;s lash pictures appear professionally taken. The adjustable clip allows you to attach your fLASHlight to any device however you want. Turn it around for pictures, forwards or backwards or even clip it to the bottom of your device. Compact and lightweight, you can take the fLASHlight anywhere. Turn any would-be dull image into an eye-catching stunner in a flash. With three illuminating lighting levels, the circular LED pattern gives eyes a beautiful glow and twinkle!

Image News

Spotlight Ready!

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Reader Service No.

Page Number

73.............. Aesthetic Skin Systems......................................aestheticskinsystems.com.........................................270 100............ Altair Instruments................................................altairinstruments.com.................................................243 18.............. Beau Institute of Permanent Cosmetics.............beauinstitute.com.......................................................167 12.............. Bella Schneider Beauty.......................................bellaschneiderbeauty.com.........................................180 61.............. Biopeptix Cosmeceuticals..................................biopeptix.com............................................................271 6,7............. Bio-Therapeutic..................................................bio-therapeutic.com...................................................139 55.............. Celluma...............................................................biophotas.com...........................................................295 82.............. Dermaswiss........................................................dermaswiss.com........................................................245 36.............. Dr. Jeff / Beaute Attica, Inc.................................dr-jeff.com..................................................................248 13.............. Dp Derm..............................................................dpderm.com...............................................................170 2,3............. Eminence Organic Skin Care..............................eminenceorganics.com..............................................157 99.............. Equipro USA.......................................................equipro-bty.com.........................................................242 27.............. Glymed Plus........................................................glymedplus.com.........................................................303 53.............. Grandelash MD...................................................grandelashmd.com....................................................286 4,5............. Hydrafacial by Edge Systems.............................hydrafacial.com..........................................................201 41............... Industry Cosmetics My Skin & Co.......................... gomyskin.com................................................................. 330

9................ Lady Burd Exclusive Private Label Cosmetics...ladyburd.com.............................................................119 83.............. Lashbomb...........................................................lash-bomb.com..........................................................280 25.............. Lira Clinical.........................................................liraclinical.com............................................................203 81.............. Lucrèce Physician’s Aesthetic Research............lucrece.com................................................................263 86.............. Methode Brigitte Kettner....................................mbkskincare.com.......................................................329 35.............. Noveau Contour..................................................nouveaucontour.com..................................................186 65.............. Only YouRx.........................................................onlyyourx.com............................................................227 43.............. Repêchage..........................................................repechage.com..........................................................196 95.............. Rejuvi Laboratory................................................rejuvilab.com..............................................................149 23.............. Revitalash...........................................................revitalash.com............................................................346 10,11......... Satin Smooth......................................................satinsmooth.com........................................................304 19.............. Sesderma USA...................................................sesdermausa.com......................................................319 17.............. Shira Cosmetics..................................................shiraesthetics.com.....................................................249 31.............. Silver Shell Beauty..............................................silvershellbeauty.com.................................................219 37.............. Skinade® Bottled Science Inc............................skinade.com...............................................................325 45.............. Skin Script Skin Care..........................................skinscriptrx.com.........................................................289 93.............. Victoires du Regard.............................................victoiresduregard.com *Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

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Once again! Our equipment does the job.

Proudly made in The USA and CANADA For your nearest distributor or for a brochure, call this toll-free number 1-877-324-2226 Say you saw it in LNE & Spa and circle #242 on reader service card

“His Skin Has Never Felt so Good Thank You!” Altair Instruments designed and developed today’s most commonly practiced crystal free exfoliation technique. We introduced the diamond tipped wand almost two decades ago, we’ve been copied but none can compare to our quality and expertise. #upyourskingame Say you saw it in LNE & Spa and circle #270 on reader service card

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