Best Global Brands 2010 Top Risers and Fallers

12 / Interbrand

Best Global Brands 2010 / 13

2010: 3,821 $m 2009: 4,370 $m 2008: 8,740 $m

-13%

2010’s Top Risers and Fallers

UBS

2010: 8,887 $m 2009: 10,254 $m 2008: 20,174 $m

2010: 8,880 $m 2009: 10,291 $m 2008: 11,695 $m

2010: 43,557 $m 2009: 31,980 $m 2008: 25,590 $m

2010: 21,143 $m 2009: 15,433 $m 2008: 13,724 $m

+36%

+37%

-14% DELL

-13% CITI

2010: 29,495 $m 2009: 34,864 $m 2008: 35,942 $m

APPLE

GOOGLE

-15% NOKIA

2010: 6,762 $m 2009: 5,138 $m 2008: 4,802 $m

2010: 3,281 $m 2009: 4,337 $m 2008: 7,609 $m

+32% BLACKBERRY

2010: 4,904 $m 2009: 3,831 $m 2008: 4,033 $m 2010: 12,314 $m 2009: 9,550 $m 2008: 10,773 $m

+29%

+28% ALLIANZ

-24%

2010: 26,192 $m 2009: 31,330 $m 2008: 34,050 $m

-16% TOYOTA

HARLEY-DAVIDSON

J.P. MORGAN

2010: 3,998 $m 2009: 3,170 $m 2008: 3,338 $m

+26% VISA

Technology brands like Google, Apple and BlackBerry saw huge gains and those financial service brands that emerged from the crisis with their reputations intact saw recovery. Meanwhile 2010’s top decliners need to focus on trust or improving their value propositions.