April 2016
Journal of the Georgia Dental Association
“My multiple sclerosis was caught early and I am able to live a normal life.” — Demetria Rhynes
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GDACONTENTS
april 2016 • volume 35, no. 3
features 9 HOUSE BILL 684: THE REST OF THE STORY
Executive Director Frank Capaldo on the real story behind a GDA legislative effort.
16 GDA CONSUMER
CAMPAIGN LAUNCHES Get all of the details on the “Because I Saw My Dentist” public relations campaign.
26 GDA CONVENTION
Get the scoop on this year’s CE and special events.
departments 10 SEEN & HEARD
Members making news and news for GDA members.
13 THE PRACTICE
Tools and tips to help you manage your business.
15 FINDING SUCCESS
Helping you achieve personal and professional growth.
in every issue 4 5 5 7 9 34 39
GDA Calendar GDA Benefits Plus+ Contact GDA Staff Editorial Director’s Commentary Classifieds Practice Outreach
Cover: The Georgia Dental Association consumer education campaign, “Because I Saw My Dentist,” features real-life stories from patients, like Demetria, whose lives were impacted in a positive way by regular dental care. See Demetria’s story and other heartwarming testimonials at www. BecauseISawMyDentist.com.
Download Your Campaign Toolkit! The Georgia Dental Association “Because I Saw My Dentist” campaign was created to help raise the quality of oral health among all Georgians and encourage them to seek a dental home. Have you downloaded your campaign toolkit yet? In order to drive more patients to your office we’ve put together a toolkit with materials you can use in your practices, from waiting room signage to content for your website and Facebook pages, like the sample post above. Visit the association website www.gadental.org to obtain your free members-only content. April 2016 • 3
GDA ACTION (ISSN 0273-5989; USPS PE-590290) The official Journal of the Georgia Dental Association is published 10 times per year. POSTMASTER: Send address changes to GDA Action, 7000 Peachtree Dunwoody Road N.E., Suite 200, Building 17, Atlanta, GA 30328.
GDAEVENTS May 2-4:
Washington Leadership Conference, DC.
Mon, May 16:
Northern District Executive Council, GDA Office.
Dr. David Bradberry, GDA Editor 1070 Woodlawn Dr NE, Suite 250 Marietta, GA 30028 drbradberry@bellsouth.net
Fri, May 20:
Southwestern District CE Event: Dr. Howard Farran.
Sat, May 21:
Special Smiles Dental Screening Event, Emory Campus.
Sat, May 21:
Leadership GDA Workshop, GDA Office.
Ms. Delaine Hall GDA Managing Editor 7000 Peachtree Dunwoody Rd NE Suite 200 Bldg 17, Atlanta, GA 30328 delaine@gadental.org
___________________________________________________________
Dr. Tom Broderick, GDA President 500 Eisenhower Dr Savannah, GA 31406 thomas.broderick@comcast.net Mr. Frank Capaldo, GDA Executive Director 7000 Peachtree Dunwoody Rd NE Suite 200 Bldg 17, Atlanta, GA 30328 frank@gadental.org
Mon, July 4:
GDA Office Closed for Independence Day Holiday.
Mon, July 11:
Northern District Executive Council, GDA Office.
Wed, July 13:
GDA Board of Trustees Meeting, Amelia Island, Florida.
Thur, July 14:
GDA House of Delegates Meeting, Amelia Island, Florida.
July 14-17:
GDA Convention & Expo, Amelia Island, Florida.
Fri, July 22:
ACD White Coat Ceremony, The Dental College of Georgia.
Sat, July 30:
NEW DATE: Northern District Gala for Smiles, Park Tavern.
___________________________________________________________
______________________________ GDA ACTION seeks to be an issuesdriven journal focusing on current matters affecting Georgia dentists and patients accomplished by disseminating information and providing a forum for commentary. Closing date for all editorial and advertising materials: First of the month preceding the publication month. Subscriptions: $17 of GDA membership dues is for the journal; all others, $75 per year. Periodicals postage paid at Atlanta, GA. © Copyright 2016 by the Georgia Dental Association. All rights reserved. No part of this publication may be reproduced without written permission. Publication of any article or advertisement should not be deemed an endorsement of the opinions expressed or products advertised. The GDA expressly reserves the right to refuse publication of any article, photograph, or advertisement, and illustrate, reduce, or revise any article submitted.
4 • April 2016
Wed, August 24: Welcome Back Event, The Dental College of Georgia. Sat, August 27: Special Smiles Dental Screening Event, Warner Robins. ___________________________________________________________ Mon, Sept 5:
GDA Office Closed for Labor Day Holiday.
Sat, Sept 10:
GDA Board of Trustees Meeting, Atlanta.
___________________________________________________________ Oct 13-15:
ADA Fifth District Caucus, Birmingham, AL
Oct 20-24:
ADA Annual Session, Denver, Colorado
Oct 20-23 Continuing Education
Oct 20-22 Exhibit Hall
Oct 21-24 House of Delegates
Sat, Oct 29:
GDIS Board Meeting, GDA Office.
___________________________________________________________ Sat, Dec 3:
GDA Board of Trustees Meeting, GDA Office.
Sun, Dec 4:
GDA House of Delegates Meeting, Atlanta.
REACHUS PERSONAL SERVICES + MERCEDES-BENZ PROGRAM: (866) 628-7232 or www.gadental.org UBS (wealth management): (404) 760-3000 or www.gadental.org WHIRLPOOL (appliances): (866) 808-9274 or www.gadental.org
HEALTH PLANS + GEORGIA DENTAL INSURANCE SERVICES (group and individual medical and vision coverage) with BLUECROSS BLUESHIELD OF GEORGIA (800) 432-4357 or www.gadental.org
PRACTICE SERVICES + BANK OF AMERICA PRACTICE SOLUTIONS: (800) 497-6076 or www.gadental.org CARECREDIT (patient financing): (800) 300-3046 x-4519 or www.gadental.org CLAIMX (insurance claims management): (866) 886-5113 or www.gadental.org THE DENTAL RECORD (patient form kits): (800) 243-4675 or www.gadental.org iMEDICOR (HIPAA secure email provider): (800) 432-4357 or www.gadental.org LANDS END OUTFITTERS (staff apparel): (800) 990-5407 or www.gadental.org LEGALSHIELD (prepaid legal plans and ID theft restoration): (904) 573-2232, (407) 529-8030, or www.gadental.org OFFICITE (custom practice websites): (877) 484-7187 or www.gadental.org TRANSFIRST (check/credit card acceptance): (800) 538-1601 or www.gadental.org TRANSWORLD SYSTEMS (debt recovery): (404) 538-6099 or www.gadental.org UPS (shipping services): 1-800-MEMBERS or www.gadental.org
BUSINESS INSURANCE + GEORGIA DENTAL INSURANCE SERVICES (800) 432-4357 or www.gadental.org • GREATER GEORGIA LIFE INSURANCE COMPANY (life insurance) • GUARDIAN (disability coverage) • THE HARTFORD (property and casualty coverage) • THE HARTFORD (workers’ compensation coverage) • JOHN HANCOCK (long term care coverage) • MEDICAL PROTECTIVE (professional liability coverage)
GDA EXECUTIVE OFFICE 7000 Peachtree Dunwoody Road NE Suite 200 Building 17 Atlanta GA 30328-1655 (800) 432-4357 or (404) 636-7553 GDA Fax: (404) 633-3943 GDIS Fax: (404) 634-6099
Do you have questions for the Georgia Dental Insurance Services team? > Michele Amatulli, x-127 michele@gadental.org Do you have questions about “Because I Saw My Dentist”? > Carol Galbreath, x-119 carol@gadental.org Do you have questions about the GDA Action journal? > Delaine Hall, x-104 delaine@gadental.org Do you have questions about the Convention & Expo or GDA Foundation/GMOM? > Courtney Layfield, x-209 courtney@gadental.org Do you have questions about government affairs/LAW Day? > Scott Lofranco, x-103 scott@gadental.org Do you have questions about Medicaid, PeachCare, or any insurance issues? > Stephanie Lotti, x-108 stephanie@gadental.org Do you have questions about CE course or your membership? > Joanne Singletary, x-128 joanne@gadental.org Do you have questions about Integrity Dental Buyers Group? > Lisa VanZandt, x-105 lisa@gadental.org April 2016 • 5
Is Your E-Mail HIPAA-Compliant? Yahoo
Gmail
No
No
No
Transmission Security (encryption) HIPAA 164.312(e)(1)
No
No
No
Audit Controls HIPAA §164.312(b)
No
No
No
3rd-Party Verification & Authentication HIPAA §164.312 (a)(2)(i)
No
No
No
Emergency Access Procedures HIPAA §164.312 (a)
No
No
No
Utilizes the “DIRECT” Federal Protocol (MU2)
No
No
No
Check if your provider supplies these features: Automatic Log Off
HIPAA §164.312 (a)
Outlook
HIPAA Facts, and Why HIPAA Compliance is Critical WHY
In 1996, the Health Information Portability and Accountability Act (HIPAA) was passed into law. The purpose of the law is to protect individuals’ identifiable health information, also known as Protected Health Information, or PHI.
WHO
Anyone, except the patient, with access to patient health information is responsible.
WHAT
Rule infraction can also be considered a criminal act, and lead to prosecution by the
if the law’s broken?
Violations can result in fines ranging from $50,000–$1.5 million. A HIPAA Privacy Department of Justice–with jail time ranging from 1 to 10 years.
Many products on the market today are secure, but may not meet the standard of HIPAA compliance. Incorporate a secure, HIPAA-compliant messaging protocol designed to protect your practice from federal violations.
E-Mail Compliance for $22.50/mo. GDA endorsed service provider iMedicor’s iCoreExchange is a HIPAAcompliant secure messaging hub. GDA members receive a 35% discount on subscriptions. Learn more at www.imedicor.com, or by calling iMedicor at 888-810-7706.
6 • April 2016
888-810-7706
EDITORIAL: CIVICS AND INCIVILITY
By Dr. David Bradberry GDA Editor
“I talked to legislators throughout the session, and they have a new view of us. They saw ... that we have a core tenet that they cannot touch. Patient safety is our number one goal.” DR. DAVID BRADBERRY GDA Editor Phone (770) 977-8644 drbradberry@bellsouth.net
Being part of the legislative advocacy process this year under the Gold Dome was an education. I have been to Legislative Awareness (LAW) Days in years past and advocated for patient-friendly legislation. I have read and shared the legislative update emails we all receive during the session. I have listened as the Georgia Dental Association president and Governmental Affairs Team members speak at our district meetings. But this year was different. This year, I learned about incivility in a way I did not expect and that was jarring, but also saw a legislature that I believe has gained a new respect for the profession and the Georgia Dental Association. Frank Capaldo talks about House Bill 684 in his commentary this month, so I won’t go too deeply into the specifics of the bill, which I feel was not a solution for the barriers to oral health care that underserved individuals face in our state. What I can talk about is what your association stands for in relationship to that bill. It is a pretty simple concept, but an important one—we did not put patient care beneath dollars. I talked to legislators throughout the session, and they have a new view of us. They saw, clearly demonstrated over each one of the 40 days of the session, that we have a core tenet that they cannot touch. Patient safety is our number one goal. The path of HB 684 was tortured; one that took a lot of twists and turns. I believe we negotiated in good faith every step of the way, but at the end of the day we were left with a bill that did not break down barriers to oral health care that we, as practitioners, see on a daily basis. Everyone who went to the Capitol for a LAW Day or to testify at a hearing, every Contact Dentist who called their legislator,
every member who received an email or fax asking them to contact a legislator and did so, everyone who talked about how much they cared about the patients of Georgia, did a tremendous job this year. Your Board of Trustees had a significant conversation about the session during our March meeting. There is a lot of work to do going forward. For one, your Government Affairs Team will hold multiple meetings in the “off season” to make an advocacy effort that succeeded in 2016 even stronger for 2017. They will need our help. Luckily, there are many ways we can make a difference. Every one of us needs to contribute to the GDA Political Action Committee. If someone asks you to “Back the PAC,” consider making a contribution. If you know a legislator, state or national, or someone in the state policy arena, consider becoming a Contact Dentist. We want to give all policy makers a dental education when it comes to bills that impact the practice of dentistry in Georgia. Contact the GDA for details. If you have ever thought about running for office, talk to the GDA about the resources that are available. We want to make your candidacy happen and get more dentists to the Gold Dome with Dr. Lee Hawkins and Dr. Lester Jackson (and hopefully to the U.S. Capitol with member Dr. Drew Ferguson, who is running for Congress). If you care about your patients and how they receive their care, this is the year to develop your swing in the “off season” and be game-ready when the 2017 session opens. We need a deep bench that is committed to making our team work.
April 2016 • 7
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8 • April 2016 05.15_Allproduct_GDAl_8.5x11_flyer_1.indd 1
5/15/15 3:14 PM
COMMENTARY: THE REST OF THE STORY Dispelling Myths about Barriers to Dental Care and House Bill 684
By Frank J. Capaldo GDA Executive Director
“At the end of the day, our member dentists could not compromise their first order of ethical care, to do no harm—as would inevitably result from patients believing that a cleaning was the same as an exam.” FRANK J. CAPALDO Executive Director Phone (404) 636-7553 frank@gadental.org
This year, the Georgia legislature considered a bill that would purportedly allow greater access to dental care for Georgians in safety net settings by allowing dental hygienists to perform cleanings without requiring that a dentist be present or an exam be given. Initially, the Georgia Dental Association opposed the bill. Subsequently, we worked on amendments with the sponsor. After numerous negotiations the Georgia Dental Association agreed to accept the amendments and the bill passed out of the House Health and Human Services Committee. Why did the Georgia Dental Association, after making suggestions for numerous amendments, change its position of support on House Bill 684 when it reached the House Rules Committee? Simple! At the end of the day, our member dentists could not compromise their first order of ethical care, to do no harm—as would inevitably result from patients believing that a cleaning was the same as an exam. The passage of HB 684 would have benefited many dental practices financially, as dentists could have deployed unsupervised hygienists to provide cleanings to Medicaid patients. Instead, to their selfless credit dentists chose the safety of the most vulnerable citizens of Georgia over themselves. Ask yourself one question. Although the dental hygienist is no less a part of the dental team, who do you trust and believe knows more about the oral health of your child or your elderly grandparent? A dentist. If that is what we want for our loved ones, then why should the poor, underserved, and medically compromised citizens of Georgia receive a lesser standard of care? The answer is obvious. They should not receive a lesser standard of care and that is why the Georgia Dental Association reasserted its collective conscience and changed its position. Further, the Georgia Dental Association humbly thanks the super majority of legislators who also understood that a reduced standard of
care would not be in the best interests of their constituents. They realized that such a compromise cut to the very sinew of a dentist’s belief in patient safety and wholebody health, first and foremost. While we regret that this decision unsettled the leadership in other advocacy groups, as my grandfather always said, it is never too late [to change your mind] to do the right thing! HB 684 was initially promoted as a “safety net setting” bill that would provide greater access to dental care. A flawed premise from the bill’s inception, for two reasons. One, “access” is not the issue. Rather, the issue is “barriers” as a recent study by the Georgia Health Policy Center at Georgia State University clearly sets forth (Georgia Health Policy Center “A Study of Georgia’s Dental Workforce 2012”). Two, the bill contained a provision that went well beyond safety net settings by reducing the level of supervised care in the private practice office of a dentist! This second point is never mentioned by proponents because casting the bill as a safety net solution has more emotional appeal. Here are the facts about this legislation: • Is a Cleaning Equal to a Dental Exam? Well-intentioned proponents of the bill stated numerous times that a “cleaning is better than nothing”—a medically unsound premise. Such a statement misinforms the public’s perception of good oral health because the bill failed to address treating dental pain, infection, or cavities as only a dentist may diagnose and treat these conditions. • The Need for Proper Equipment in Safety Net Settings: Although the bill was amended to require suction equipment for cleanings in nursing homes—a critical safety issue
EXECUTIVE DIRECTOR Continued on page 32
April 2016 • 9
SEEN&HEARD Kudos to the Leadership GDA Class of 2016 Leadership GDA Program Chairman Dr. Christopher DeLeon congratulates the members of the Class of 2016. For the next several months, these doctors will take part in leadership training and focus on projects that address the challenges facing organized dentistry. Dr. Zina Aaron, Northern Dr. Anushka Amin, Northern Dr. James Cassidy III, Central Dr. Azadeh Esfandiari, Northern Dr. Solon Kao, Eastern Dr. Jack O’Neill IV, Southeastern Dr. Robert Wunderle III, Northwestern
Call for ADA At-Large Delegate Candidates The Georgia Dental Association will hold an election for the At-Large Delegate position on the GDA Delegation to the American Dental Association House of Delegates on July 14, 2016, during the GDA Convention & Expo. Candidate CVs must be submitted to the GDA office on or before June 29, 2016, for consideration. CVs may be submitted by fax to (404) 633-3943 or by email to patrice@gadental.org.
Call for Editor Candidates Dr. David Bradberry has announced his intention to resign as State Editor on July 14, 2016, one year short of fulfilling his five-year term. An election will be held on July 14, 2016, to fill the oneyear unexpired portion of this term. Candidate CVs must be submitted to the GDA office on or before June 29, 2016, for consideration. CVs may be submitted by fax to (404) 633-3943 or by email to patrice@gadental.org 10 • April 2016
President Dr. Tom Broderick practices an on-camera interview during the association’s recent spokesperson training event.
Member Dentists Take Part in Media Spokesperson Training Workshop Thank you to the Georgia Dental Association members who took part in our recent spokespersons training program conducted by Golin Communications. These dentists walked in-depth through our position papers ahead of the program, spent a lot of their free time learning about policy, and learned how to speak knowledgeably about dentistry to print reporters and how to respond confidently in front of a camera. This was far from easy, but incredibly important. It matters when legislators and reporters hear from a dentist and we are proud of our stable of media spokesdentists! Dr. Evis Babo Dr. Tom Broderick Dr. David Howington Dr. Marshall Mann Dr. Jay Phillips
Dr. David Bradberry Dr. Bruce Camp Dr. Linda King Dr. Mayur Nayee
Dr. Hank Bradford Dr. Jay Harrington Dr. Jim Lopez Dr. Kumar Patel
CDC Makes New Resource for Infection Prevention in Dental Settings Available The Centers for Disease Control and Prevention has a new resource designed to help dental offices follow infection prevention guidelines. The resource provides a summary of basic infection prevention principles and recommendations for dental settings; a checklist to evaluate compliance with practice infection prevention recommendations; and resources for clinical areas, including hand hygiene in dental settings. The resource emphasizes the importance of having one person in every dental practice assigned to be the infection prevention coordinator who can develop written infection prevention policies based on the evidencebased guidance noted in the new resource. The coordinator can help ensure that everyone is aware of the equipment and supplies necessary to address infection prevention issues. Obtain the new resource at www.cdc.gov.
Three Dentist Members Speak to The College of Dental Medicine Graduating Class of 2016 The Georgia Dental Association welcomed new members from the 2016 graduating class at The Dental College of Georgia at Augusta University in March during our annual Transition Day. Recruitment and Retention Committee Chairman Dr. Erin Pickwick, New Dentist Task Force Co-Chair (with Dr. Pickwick) Dr. Katie Garvin, and Northern District Membership Chairman Dr. Kristina Dawson spoke with the students and shared their perspectives on the value association membership brings to dentists and the profession. The students also heard from Georgia Dental Association staff about products and services available to members including property and casualty, malpractice, and health insurance.
Left to right: Dr. Katie Garvin, Dr. Kristina Dawson, and Dr. Erin Pickwick spoke to members of the 2016 graduating class at The Dental College of Georgia at Augusta University during the annual Georgia Dental Association Transition Day and encouraged them to become association members after dental school.
Left to right: Dr. Mark Dusek, Dr. Leon Aronson, Dr. Tom Broderick, and Dr. Christopher DeLeon after Dr. Aronson, a GDA past president, was honored with the Orthodontic Education and Research Foundation Merit Award.
Orthodontic Education and Research Foundation Merit Award Presented to Dr. Leon Aronson On March 12, 2016, Dr. Leon Aronson received the Merit Award from the Orthodontic Education and Research Foundation. Since it’s beginning in 1958, the Orthodontic Education and Research Foundation has evolved into a unique organization supported by orthodontists throughout the world. Its primary purpose is to foster and advance education and scientific research in the field of orthodontics, associated branches of dentistry and basic sciences; and to promote the clinical practice of orthodontics. Over the years the Foundation has sponsored numerous research projects and continuing education seminars. Its continuing goal is to help the orthodontic specialty achieve even higher standards of excellence. Every year at the annual meeting the Foundation gives its most prestigious award, the Merit Award, to an outstanding individual in the orthodontic community. The past recipients of this award read like a who’s who in orthodontic education and research around the world. This year the Board of Trustees of the Foundation awarded Dr. Leon Aronson the Merit Award at the Annual Meeting in Savannah for his outstanding dedication and leadership to the profession of dentistry and orthodontics. Dr. Tom Broderick, President of the Foundation (and presently GDA president) was honored with giving him the award. On hand were many of Dr. Aronson’s colleagues from around the country and orthodontic residents from The Dental College of Georgia at Augusta University where Dr. Aronson serves as a part-time instructor.
April 2016 • 11
SEEN&HEARD On LinkedIn? Follow the Georgia Dental Association Page on the Site LinkedIn is the world’s largest professional network with hundreds of millions of members and a mission to connect the world’s professionals to make them more productive and successful. Follow the new Georgia Dental Association page on LinkedIn as you use the site to build and maintain your professional network, and find and reconnect with colleagues and classmates. (You must have a LinkedIn account in order to follow the page.) The association will share professional insights and other valuable information on LinkedIn.
Planning a Vacation? Use the Georgia Dental Association Locum Tenens List The GDA classified advertising section on the association website and in this journal is a great place to find an ad from a locum tenens dentist. Currently, there are 10 member dentists ready and willing to fill in for dentists going on vacation or needing other short-term coverage. Turn to page 34 of this journal, or visit www.gadental.org, and start planning now!
GDA Group Buying Program First Buy in June; Start Saving on Dental Supplies The board of the GDA Integrity Dental Buyers Group (IDBG) recently met with senior management from Premier, our selected Group Purchasing Organization. IDBG Chair Dr. Jim Hall of Macon is pleased to announce that the first buy for products will take place in June. Get on board and start saving! Find out more on becoming an IDBG member by visiting www.DentalBuyersGroup.com.
Kudos to Dental Office Manager Lesley Benson for Winning with the GDA The Georgia Dental Association wants to provide dental office managers (and dentists) with FREE social media content, including videos and Facebook posts, from the GDA’s “Because I Saw My Dentist” consumer education campaign. Email Laura Kuechenmeister at laura@gadental.org for information on how you can boost your practice website with this content. Kudos to Lesley Benson who won a $50 Amazon.com gift card during our office manager social media sign up contest held during the Hinman Dental Meeting.
12 • April 2016
GDA/ASDA Member Advocate at Work
Abby Halpern (seated, second from left), a student at The Dental College of Georgia at Augusta University, is part of the 2015-16 Council on Advocacy for the American Student Dental Association (ASDA). She recently took part in an ASDA conference in Washington, D.C. Photo: Caught in the Moment Photography.
DREWFERGUSON U.S. U . S . CONGRESS CONGRESS “Washington is broken. The last thing we need is to send another career politician to DC. I’ll go to Congress to defend our Constitution, get government out of the way and empower communities to create jobs and economic opportunity.”
Trusted Dentist Drew founded a successful family dental practice serving thousands of families in West Point, Georgia. He has been an Adjunct and faculty member of the Medical College of Georgia School of Dentistry since 1998.
DREW FERGUSON
Deep Georgia Roots A fourth generation West Pointer, attended the University of Georgia, graduate of the Medical College of Georgia, family dentist, and Mayor of his hometown, Drew Ferguson is a Georgian through and through.
U.S. CONGRESS
Faith and Family Come First Drew and his wife, Buffy, have four children: Drew, Lucy, Mary Parks and Thad. Drew is a senior at Georgia Southern. Lucy is about to enter the US Navy, and Mary Parks and Thad attend Springwood School. They all attend Refuge Point Church and are engaged in the community.
LEARN MORE:
FergusonForGeorgia.com
DREW FERGUSON
PAID FOR BY DREW FERGUSON FOR CONGRESS
U.S. CONGRESS
THE
PRACTICE
Property and Casualty Coverage: What Makes a Good Policy? By Michele Amatulli, CISR, GDIS Business Insurance Department Manager
Michele is the Business Insurance Department Manager for Georgia Dental Insurance Services, a wholly owned subsidiary of the Georgia Dental Association.
Commercial property insurance helps protect the building your business owns or leases as well as your business property, including equipment, inventory, and furniture. A commercial property insurance policy includes coverage for assets like accounts receivable, computers, and lost income for when business operations are suspended due to a covered loss. Businesses can tailor their coverage to include additional protection like valuable papers and records coverage that can help pay to reproduce important documents, provide temporary storage, and move records to avoid a loss. So, what makes good property and casualty coverage? Here are some tips on what to look for: • Sufficient general liability coverage. For instance, the property and casualty coverage that Georgia Dental Insurance Services (GDIS) offers with The Hartford offers various liability limits that best suit your needs. Included in this coverage is a $5,000 limit on employer practices liability (which would come into play if a fired employee filed a discrimination lawsuit, for instance). Higher limits are available for this coverage. • Business property/equipment coverage covering loss or damage to 1) Property you own or use in business; 2) Operative instruments and other clerical equipment; 3) Property of others in your care; 4) Improvements you’ve made to an office building you rent; and 5) Leased property you’re contractually required to insure. • Office building coverage covering loss or damage to any office building you own, including 1) Additions you’ve completed to the building; and 2) Permanently installed fixtures. • Patient records coverage covering the cost to research, replace, or restore valuable records as patient charts (including x-rays and impressions) if damaged or destroyed by a covered loss. • Dental waste disposal coverage covering reimbursement for all necessary legal expenses in the event of a claim that you improperly disposed of dental waste. • Computer systems coverage covering physical loss or damage to computer hardware as well as the loss of data or software, which includes mechanical breakdown.
Find tools and tips for managing your business in this column and on The Practice page at www.gadental.org.
• Exterior glass breakage coverage covering the cost to replace any covered exterior glass (whether you own or rent your office building). • Outdoor signs coverage covering the cost to repair or replace your practice outdoor signage. This includes signs both attached and not attached to your building as long as they are on your premises. • Equipment breakdown coverage covering loss or damage to electrical or mechanical equipment due to breakdown. • Off-premises power failure coverage covering loss of business income if an off-premises power failure keeps you from practicing. (Most policies will required a waiting period before the coverage kicks in.) • Accounts receivable records coverage covering the cost to replace or restore your accounts receivable records if damaged or destroyed by a covered loss. • Employee dishonesty coverage covering the loss of money or other business property caused by any dishonest or fraudulent acts by employees. This also includes coverage for ERISA exposures. • Medical expenses coverage if a patient injures him or herself in the dental practice. Earthquakes, floods, and sewer backups are typically not part of standard property and casualty coverage. However, these coverages are typically available as either separate policies, or endorsement only. GDIS property and casualty coverage meets all of the above criteria, offers additional earthquake, flood, and sewer backup coverage, and includes Income Interruption Protection. If a covered loss, such as a building fire or water damage, prevents you from operating your practice, this coverage would reimburse the dentist for actual loss of earnings for up to 12 months, with no specified limit. Extra expenses that may be necessary to restore operations, such as renting an office, are covered. If It Matters to You, It Matters to Us The GDIS team works for members, not insurance companies, and works hard to find the best coverage for every dentist’s particular needs. GDIS partners with The Hartford to provide property and casualty coverage to members. Contact GDIS at (800) 432-4357 or support@ gadental.org for assistance in finding the right coverage.
April 2016 • 13
Health. It’s what matters most. Ana Casas M.D. offers the most advanced, cutting edge programs for: * Women * Men * Couples She uses the latest advances in: t OVUSJUJPO t TVQQMFNFOUBUJPO t FYFSDJTF t CJP JEFOUJDBM IPSNPOFT UP IFMQ IFS QBUJFOUT MPPL BOE GFFM ZFBST ZPVOHFS Ana Casas M.D., Board Certified, "OUJ "HJOH BOE 3FHFOFSBUJWF .FEJDJOF
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XXX BOBDBTBTNE DPN ] ] ESDBTBT!BOBDBTBTNE DPN Do your patients suffer from any of these symptoms? Head Pain
Forehead • Temples Migraine-type Sinus-type
Ear Ear pain • Ringing in ears Dizziness • Vertigo
Eyes
Jaw
Pain behind eye Blood-shot eyes Sensitive to light
Clicking, popping jaw joints Pain in cheek • Limited opening
Teeth
Neck
Clenching/grinding at night Looseness and soreness of back teeth
Lack of mobility/stiffness Neck pain • Tired/sore muscles Arm/finger numbness
Visit us online at w w w.tmdatlanta.com to download a referral form and learn more about our services! Manoj Maggan DDS, DABDSM, DABCP, DAAPM, FICCMO, FAACP
3590 Old Milton Parkway, Alpharetta, GA 30005
Center for TMJ Therapy
14 • April 2016
770.521.1978 phone • 770.521.9936 fax www.tmdatlanta.com • office@tmdatlanta.com
If your patients have any of these symptoms and are not responding to treatments, they may be suffering from a TMJ disorder. Problems within the jaw can produce a myriad of symptoms that, at first glance, might appear to be totally unrelated to the temporomandibular complex. Our dedicated team of professionals have years of training and are happy to assist you in the diagnosis and treatment of possible craniomandibular/ temporomandibular disorders.
FINDING
SUCCESS
How to Give and Receive Feedback By Dr. Alex Lickerman
My student’s voice trembled as she answered my question: “How do you think you’ve done so far?” We’d been together on the general medicine inpatient ward for two weeks—the midpoint of the rotation—and as was my custom I was giving her feedback on her performance by first asking her to rate her performance herself. “Okay, I guess,” she replied. I waited to see if she had more to say. In fact, she hadn’t done okay. She certainly wasn’t the worst student I’d ever had, but she was easily in the bottom 10%. Her oral presentations were haphazard, often missing key details, their components often presented out of order (a traditional method exists for storytelling in medicine, one that’s designed for maximal efficiency and clarity and which, when abandoned, makes complex stories difficult to follow), her knowledge base was far below average for her level of training, and perhaps worst of all she seemed disinterested in her patients. I was concerned not just about having to give her a poor grade but about having to fail her. Her apparent lack of insight into the substandard level of her performance wasn’t only a potential obstacle to her improvement, it was a potential obstacle to her developing into an effective physician. Guiding Principles for Giving Feedback First and foremost, always be clear on your reason for giving feedback, whether you’re giving it to someone you supervise as a part of your supervisory responsibilities or to a colleague, a friend, or a child. It goes without saying feedback should never be used to benefit you but rather always to serve the person to whom you’re giving it. Identify any self-centered agendas you may have—e.g., making yourself feel big by making someone else feel small—and ruthlessly cast them aside. Giving feedback is ultimately about mentoring. A truly great mentor always seeks to make his students better than himself and utilizes feedback as a tool to do it. With that in mind: • Know your own biases. Are you more interested in being liked than you are in giving honest feedback? “Good advice grates on the ear,” the saying goes. Do you have the courage and compassion to serve their interests before yours?
• Ask the person to whom you’re giving feedback to rate their performance themselves. People will often identify areas they need to improve for you, which not only makes the feedback interaction seem less adversarial but increases the likelihood they’ll be able to respond positively to it by helping them sidestep their own ego (it’s harder to become defensive about something you’ve pointed out to yourself). Also, how they answer your request to rate their own performance often gives you insight into their degree of insight, which is a good indicator of their ability to improve. • Employ the sandwich method. This involves first saying something positive, then noting something that needs to be improved, then saying something (else) positive. People are more likely to work on correcting a deficiency if they feel good about their performance overall—that is, if their deficiency seems like a single blemish against an otherwise reasonably clean background. Your goal is to encourage them so they feel they can improve, that it’s worth it for them to make the effort to improve. If they have more than one serious deficiency, perhaps pick the most serious, give them feedback about it, and then pick another time to give them feedback about their next most serious deficiency. • Make your feedback concrete. Feedback must be actionable. Saying, “You don’t seem interested in your patients” isn’t nearly as helpful as saying, “You turned around and left the room when Mrs. Stone started crying.” Don’t pretend to be able to read anyone’s mind. We rarely get to know why anyone behaves a certain way. We should only comment on a person’s behavior, which is really what we want them to change anyway, • Make your feedback clear. No beating around the bush. No euphemisms. Don’t say, “I wonder sometimes about your command of your patients’ data.” Say, “You didn’t know Mrs. Smith’s vital signs or Mr. White’s labs.”
SUCCESS
Continued on page 37
Find guidance in achieving personal and professional growth in this column and at www.gadental.org. April 2016 • 15
GDA “Because I Saw My Dentist” Consumer Education Launches Twenty-one-year-old Demetria Rhynes couldn’t have imagined that one visit to the dentist would change her life. In 2011, Demetria went in for a routine procedure, but noticed her gums were still numb several days later. Working with her dentist, who referred her to a specialist, she was diagnosed with multiple sclerosis, an autoimmune disease. At one point, Demetria lost all mobility on the right side of her body and was unable to walk, but today she is doing very well. She credits a routine dental visit for helping catch the disease early, leading to better outcomes and restored mobility. “Because I saw my
16 • April 2016
dentist, my multiple sclerosis was caught and treated early and I am able to live a normal life,” says Demetria. In Georgia, a staggering number of people who could see a dentist or have dental insurance don’t seek oral care: 20% don’t have a dental home, and 35% don’t visit a dentist until they have a serious problem. By sharing Demetria’s story and many others through a new campaign, we can change those numbers. In April, the Georgia Dental Association launched “Because I Saw My Dentist,” a campaign that uses real patient experiences to accomplish several key goals:
• Improve the oral health of all Georgians • Drive Georgians to a GDA member dentist to establish a dental home • Elevate perceptions of dentists as uniquely qualified and experienced to perform important procedures • Increase goodwill towards dentistry and communicate the value of dentistry • Educate consumers on the role of a dentist as the leader of the dental team With your help, the “Because I Saw My Dentist” campaign can make a difference for your patients—and for those consumers who
do not currently have a dental home or who need a dental home. We’re spreading this message to all corners of our state, using televised public service ads, digital ads, outreach to media in local communities, and engaging Georgians on social media and through a new website, www.BecauseISawMyDentist.com. But we need your help. It’s vital for you and your practice to get involved—and it’s easy to participate. With our combined efforts, we can reach millions of Georgia consumers who haven’t established dental homes, and we can teach them about the importance of oral care for their lifelong wellbeing. With simple to use, already created materials, you can help make “Because I Saw My Dentist” one of the most successful programs the Georgia Dental Association has ever undertaken. We have created these materials for you to use in your practice: • • • •
Appointment Reminder Cards: “My multiple sclerosis was caught early and I am able to live a normal life.”
Use campaign-branded appointment reminder cards, like the one at left, to share practice information with your patients.
— Demetria Rhynes
becauseisawmydentist.com
Pre-Written Posts for Social Media: The Georgia Dental Association campaign offers you free social media content, available for download from the members only section of the association’s website www.gadental.org. The staff is happy to walk you or your office manager through the steps of downloading and posting videos and links.
Pre-written posts for social media, easily downloaded and posted on Facebook and other outlets Compelling videos of Georgia patient stories Printed appointment reminder postcards and stand-up trifold displays for your office Printable stickers for your patients
Compelling Patient Videos to Share: • •
The Georgia Dental Association has produced videos that you can share on your website and social media pages that feature patients whose lives were changed by regularly visiting a Georgia dentist.
An engaging website, driving prospective patients to search for their own GDA member dentist Downloadable web buttons for your website pages
“The member toolkit is a great resource available to help you drive more patients to your office and to encourage them to come regularly. It includes easy-to-use downloads, from waiting room signage to content for your website and social media pages,” says Dr. Robin Reich, Georgia Dental Association Public Relations Committee chair. These materials have been distributed to members in an electronic toolkit, and can be downloaded at www.gadental.org/campaigntoolkit.html. We’re standing by to help with all of your questions, or to discuss your ideas.
Web Buttons to Add to Your Website:
CAMPAIGN
Continued on page 18
April 2016 • 17
CAMPAIGN
Continued from page 17 Measuring Success An important part of this campaign is evaluating the impact we are making on Georgians’ oral health care choices. Patient searches for GDA member dentists is one of the short-term metrics we will measure. Long-term we will measure behavior and attitude changes, comparing results against a pre-launch consumer survey. We’re also planning to use this campaign in conversations with policymakers as we work to advance the Georgia Action for Dental Health Plan. But we also want to hear from you. If a new patient comes to your practice because he or she was inspired by a “Because I Saw My Dentist” video, your Facebook post, or a local news story—let us know! Moving Forward This campaign will continue to evolve. We know that your practices have stories to share that are just as moving as Demetria’s, and the nine others currently available at www. BecauseISawMyDentist.com. We want to tell them, too, and we want to highlight the incredible, important work GDA member dentists perform every day. Together, we can encourage Georgians to make the connection between their mouth and their quality of life. We can show that dentists are a patient’s first line of defense and offense to total and lifelong well-being. And most importantly, we can change lives.
Update Your Profile on www.MouthHealthy.org
The campaign website, www.BecauseISawMyDentist.com, will link to your profile on the American Dental Association’s consumer website mouthhealthy.org. If you haven’t updated your profile recently, visit mouthhealthy.org to ensure it’s still current. As prospective patients search for their dental homes, they’ll respond best to fully completed dentist profiles—especially those with photos. Make sure to include your address, phone number, website, years in practice, and a photo.
Share YOUR Patient Stories Do you have a story of how your dental practice
more energy and a renewed smile after treating an
changed a patient’s life? Submit them at carol@
infected tooth? Has discovery of gum disease given
gadental.org. Here’s what we’re looking for:
a patient fresher breath and renewed confidence?
• Patient name & contact information (be sure
The Georgia Dental Association, through its GDA
to let them know about this campaign)
Foundation, continues to seek out stories of how
• A brief description of your impact. Did you help a child perform better in school? Did a patient’s implants or cosmetic work help them improve their career or social life? Did a patient have
18 • April 2016
members provide charitable care at no charge. However, for this campaign, we need your stories about patients of record whose lives were positively impacted through receiving regular dental care from a dental office.
Campaign Infographic: The Importance of Establishing a Dental Home
HAVE A DENTAL HOME? Here’s why that’s smart. Dentists are doctors who specialize in oral health. Their areas of care include the mouth, throat and jaw.
The most common health threats dentists find include cancers, endocrine and cardiovascular diseases.
DON’T FORGET TO VISIT EVERY 6 MONTHS. In the United States
Early detection results in the best treatment outcomes.
Nearly one-third of all adults have untreated tooth decay.
One in seven adults ages 35 to 44 has gum disease; this increases to one in every four adults ages 65 and older.
Oral cancers are most common in older adults, particularly those over 55 who smoke and are heavy drinkers.
Nearly a quarter of all adults have experienced some facial pain in the past six months.
In Georgia
among those who could see a dentist (or who have dental insurance)
35%
don’t go until they have a serious problem.
20% 100% don’t have a dental home.
of Georgians have a dentist within one hour of where they live.
becauseisawmydentist.com April 2016 • 19
Welcome New Sponsors!
! S E T A D P U
NEW CE! Friday, July 15: “The Biggest Medical Breakthroughs” (1 CEU), Ana Casas, MD Dr. Ana Casas will discuss medical breakthroughs in heart disease prevention, heart disease detection, and heart disease cures, as well as breakthroughs in cancer prevention, detection, and cures that can save your life and the lives of your patients! Watch the www.GDAconvention website for a course description and learning objectives. One low GDA convention registration fee gets you into all CE courses!
NEW TIME! Wednesday, July 13: Board of Trustees The Board of Trustees meeting scheduled for Wednesday, July 13, will now start at 11 a.m. Previously, this meeting was scheduled to start at 1 p.m. Make a note of this new start time! Watch for additional information about this meeting to roll out to Board members.
GET A ROOM! How to Reserve a Room at The Ritz-Carlton The only way to reserve a room at the host hotel, The Ritz-Carlton Amelia Island, is via the GDA convention website! Reserve now at www.GDAconvention.com. Rooms are going fast. 20 • April 2016
Platinum
Silver DON’T MISS EVENT! Saturday Double Header: Winter Wonderland at the Beach and Celebrating Sinatra July 16, 6-10 p.m. (FREE with registration) Enjoy Friday night out with family and friends. Save Saturday night for a night of fun for kids of all ages! The younger set will enjoy a Winter Wonderland on the beach with games and rides, plus kidapproved food and drinks. Santa will be on hand in his finest board shorts for fun photos. For the 18 and over crowd, celebrate Frank Sinatra’s 100th Birthday “Rat Pack Style!” Swoon over our casino night backed by a big band sound! After you’ve played a few hands of blackjack or spun that roulette wheel a few times, enjoy some delicious food and drinks and dance the night away.
April 2016 • 21
WELCOME
By Mark Dusek, DDS General Chairman 2016 Convention & Expo
Register before June 15 at www.GDAconvention.com to enjoy Early Bird pricing! New this year: You may only obtain accommodations at The Ritz-Carlton Amelia Island through the link at GDAconvention.com. You cannot call the resort directly for GDA rooms. Once again we listened to you and scheduled more free time for you and your family to enjoy!
22 • April 2016
There is something for everyone at the GDA Convention & Expo in beautiful Amelia Island, Florida, at The Ritz-Carlton Amelia Island. The event is July 14-17, 2016, and registration is open. The convention features top quality continuing education courses, nationally known speakers, networking and social events, children’s programs, a spouse educational track, and an exhibit hall not to be missed! Our kickoff speaker is noted political commentator and media personality James Carville. “The Ragin’ Cajun” is America’s best-known political consultant. His long list of electoral successes evidences a knack for steering overlooked campaigns to unexpected landslide victories and for re-making political underdogs into upset winners. He is going to knock your socks off with his insight into the current state of American presidential politics. Value-added inclusive pricing is back this year, with one GDA member dentist registration fee gaining you access to all continuing education, our kickoff session with Mr. Carville, our opening night reception in the Exhibit Hall, and entry into the Saturday family fun night event. Register your spouse at no additional charge and they can attend all of these events as well. You may add children, dental staff, and other guests to your main registration for additional fees. Each category can also attend multiple special events at no additional charge once registered. We also have inclusive registration pricing for Life Members, Retired Members, and our first time attendees. Current GDA members who have never before attended a GDA convention receive a special 50% registration discount. There is value in attending the convention wherever you are in your dental professional career. New this year! Register for the convention AND your room at The Ritz-Carlton Amelia Island via our secure, easy to use online system located at www.GDAconvention.com. Rooms will go fast! Register early to reserve your spot. Early bird pricing for the convention ends on June 15; rooms at The Ritz-Carlton are available on a first come, first served basis. Please note that you are not required to reserve accommodations at The Ritz-Carlton to register for the meeting, but if you do want a room at the Ritz, you must obtain one via the GDA convention registration system. Our planning committee is excited about the value this convention offers to our members. I want to thank them for their hard work leading up to the meeting, and on behalf of President Tom Broderick, we all look forward to seeing you and your family in Florida this July. Alliance Liaison: Awards & Installation Breakfast: Children’s Program: Clinical Program: Door Prizes: Exhibit Hall: Fishing: Golf Tournament: Kickoff Event: Memories Presentation: New Dentist Program: Registration: Saturday Family Event: Tennis Round Robin: Tours & Events: Volunteers Party:
Julie Vaughn and Linda Broderick Dr. Matt Mazzawi Dr. Eric Gladden Dr. Byron Davis Dr. Celia Dunn and Dr. Annette Rainge Dr. Julie Ann Routhier Dr. Ron Smiley Dr. Donald Nelson Dr. Byron Colley Dr. Jim Hall Dr. Katie Garvin and Dr. Erin Pickwick Dr. Christopher DeLeon Dr. Mark Dusek Dr. Will Faulk Dr. Matt Rosenthal Dr. Jay McCaslin
EVENT SCHEDULE WEDNESDAY, JULY 13
1-4PM: Board of Trustees Meeting.
THURSDAY, JULY 14
8:30 AM-1 PM: House of Delegates and GDA Business Meeting 10AM-NOON: CE: Dental Estate Planning. (CE included with registration.) 2-3:30 PM: CE: Future of Dentistry. (CE included with registration.) 3:30-5:30 PM: CE: 2016 Legal Trends. (CE included with registration.) 6:00-8:00 PM: Welcome Reception/Exhibit Hall Opens.
FRIDAY, JULY 15
7:30-8:30 AM: GADPAC Power Breakfast with James Carville. (Special separate ticketed event and GADPAC fundraiser.) 8:30 AM-2PM: Exhibit Hall Opens. 9:00-11:00 AM: Kickoff Event: James Carville Looks at the Race for the White House. (Included with your registration fee.) 9:00-11:00 AM: Children's Kickoff Breakfast. (5-12 years old only; included with children’s registration fee.) 1-5:00 PM: CE: Peri-Implants. (CE included with registration.) 3-5:00 PM: Salt Infusion & Wine Tasting Event. (Special separate ticketed event.) 6:30-7:30 PM: New Dentist and Alliance Social (by invitation).
SATURDAY, JULY 16
7:30 AM-Noon: Golf Tournament. (Special separate ticketed event.) 8:00 AM-Noon: Inshore Fishing. (Special separate ticketed event.) 8:00 AM-Noon: Deep Sea Fishing. (Special separate ticketed event.) 8:00 AM-1PM: Exhibit Hall Opens. 8:30 AM-12:30 PM: CE: Contemporary Treatment Options for Edentulous Patients. (CE included with registration.) 9:00-11:00 AM: Tennis Round Robin. (Special separate ticketed event.) 10:00 AM-Noon: Alliance Brunch. (Special separate ticketed event.) 1:30-3:30 PM: CE: Dental Implants. (CE included with registration.) 4:00-5:00 PM: CE: The Quality of Life. (CE included with registration.) 6:00-10:00 PM: Family Fun Night. (Fun night included with dentist, guest, and child registration fees.)
SUNDAY, JULY 17
8:00-10:00 AM: Awards & Installation Breakfast. (Special separate ticketed event.) 8:00-10:00 AM: Children's Farewell Breakfast (5-12 years old only; included with children’s registration fee.) April 2016 • 23
KICKOFF SPEAKER Kickoff Breakfast Event with Guest Speaker James Carville Friday, July 15 • 9-11 a.m. (Included with registration) James "The Ragin' Cajun" Carville is America’s best-known political consultant. His long list of electoral successes evidences a knack for steering overlooked campaigns to unexpected landslide victories and for re-making political underdogs into big-time upset winners.
Value-added inclusive pricing is back this year, with one GDA member registration fee gaining you access to all continuing education, our kickoff session with Mr. Carville, our opening night reception in the exhibit hall, and entry into the family night event. Register your spouse at no additional charge and they can attend all of these events as well. You may add children, dental staff, and other guests to your main registration for additional charges. Each category can also attend multiple special events once registered.
His winning streak began in 1986, when he managed the gubernatorial victory of Robert Casey in Pennsylvania. In 1987, Carville helped guide Wallace Wilkinson to the governor’s seat in Kentucky. Carville continued his winning streak with wins in New Jersey, when Frank Lautenberg was elected to the U.S. Senate. He next managed the successful 1990 gubernatorial campaign of Georgia's Lieutenant Governor Zell Miller, including a tough primary victory over Atlanta mayor Andrew Young. But his most prominent victory was in 1992 when he helped William Jefferson Clinton win the Presidency. In recent years, Carville has not been a paid political consultant for any domestic politicians or candidates for office, instead focusing on campaigns in more than 20 countries around the globe, including leading Ehud Barak to victory in his campaign to become the Prime Minister of Israel in 1999. Carville is also a best-selling author, actor, producer, talk-show host, speaker, and restauranteur. Along with pollster Stanley Greenberg, Carville founded Democracy Corps, an independent, non-profit polling organization dedicated to making government more responsive to the American people. Democracy Corps has conducted over 200 national, congressional, and local surveys, interviewing over 220,000 American voters during the past 10 years. Carville can be seen on news networks worldwide. He is a columnist for The Hill newspaper which publishes daily when Congress is in session and serves as a Professor of Practice at Tulane University in New Orleans, where he lives with wife Mary Matalin and their two daughters.
We also have inclusive registration pricing for Life Members, Retired Members, and our first time attendees. There is value in attending wherever you are in your dental professional career. Visit www.GDAconvention.com to register! Act quickly. Early bird registration ends June 15.
24 • April 2016
April 2016 • 24
SPORTS & ACTIVITIES FRIDAY, JULY 15 SALT INFUSION & WINE TASTING • 3-5 p.m. (Tickets: 150 per person) Join us for an afternoon of great taste! The experienced Ritz Chefs infuse herbs, citrus, and other flavors to make their house made gourmet salts. Participants will be able to taste a diverse array of salts from all over the world and learn the secrets of cooking on a salt platter that’s 250 million years old. The sommelier will share cooking tips and the health benefits of these infused salts as well as pair some of their finest wines alongside them. Tasting will include four different pre-selected sommelier-choice wines (two reds and two whites). There is a 10 person minimum for this event. If the minimum is not met, the event will be cancelled. Participants must be 21 years old to participate.
FISHING EXCURSIONS/INSHORE 8 a.m. - Noon (Tickets: 200 per person) Go fishing in the calm backwaters surrounding Amelia Island. You will be fishing in two to three feet of water for redfish and spotted sea trout. You might even catch tarpon, flounder, sheepshead, or black drum. No food or beverages provided. Boats will leave the marina in Fernandina Beach at 8, so please plan accordingly. Captains will provide rods, reels, bait, tackle, ice and fishing licenses for all ticketed participants. A minimum of 4 registrants is required per boat or the charter will be cancelled.
FISHING EXCURSIONS/DEEP SEA 8 a.m. - Noon (Tickets: 200 per person)
Fish for kingfish, barracudas, amberjacks, and tuna out on the Atlantic. Amelia Island also has great bottom fishing for snapper, grouper, sea bass, and African pompano. No food or beverages will be provided. Boats leave the marina in Fernandina Beach at 8, so please plan accordingly. Captains will provide rods, reels, bait, tackle, ice and fishing licenses for ticketed participants. A minimum of 6 participants is required per boat or the charter will be cancelled.
ROUND ROBIN TENNIS TOURNAMENT 9-11 a.m. (Tickets: 60 per person) The Round Robin format of play will be held on the resorts four clay tennis courts. Three new clay courts use state-of-the-art Hydro-cool technology that keeps the courts play-ready. Players of all skill levels are encouraged to join in. Courts will open at 8:30 for warm ups.
SATURDAY, JULY 16 GDA/GADPAC* GOLF TOURNAMENT 7:30 a.m. - Noon (Tickets: 215 per person) Tee off to support dentistry under the Gold Dome. Have fun with your colleagues, play for a chance to win a Mercedes Benz, and raise money for the Georgia Dental Association Political Action Committee (GADPAC). The Golf Club of Amelia Island offers an exciting 18-hole championship golf course designed by Mark McCumber and Gene Littler. This challenging, yet fun layout is an avid golfers dream. The breathtaking landscape, meticulously maintained greens, strategically placed bunkers, and the evershifting ocean breeze ensure no two rounds are ever the same. A continental breakfast will be available for all players beginning at 6:45. *Donations to GADPAC are not tax-deductible.
April 2016 • 25
THURSDAY, JULY 14 10 a.m.-Noon: “Dental Practice Estate Planning: How to Handle the Unexpected Death of a Practice Owner” (2 CEUs). Stuart Oberman, JD. Attendees will learn why every dental practice owner must be prepared for an unexpected death, and what happens to a dental practice when an owner passes away. Learning objectives: Learn how simple estate planning can prevent enormous complications and financial devastation if an owner passes away; how to handle the complex probate process; what happens if there is no will; steps to consider in the sale of a dental practice; how to avoid losing 25-35 percent value per month; and Georgia Board of Dentistry requirements when a practice owner passes away.
2-3:30 p.m. “The Future of Dentistry” (1.5 CEUs). Dr. Mark Causey, Dr. Jim Lopez, Dr. Colin Richman, and Dr. Mark Stevens. Dentistry, like all health disciplines, continues to see advances in technology, technique, and materials. The future of dentistry is bright and part of an ever-changing landscape in health care delivery. Join specialty dental leaders as they discuss cutting edge developments in their specialty. There will be a Q&A session following the presentations. Learning objectives: Attendees will learn about new technology, techniques, and materials in four specialty areas of dentistry. Mark Causey, DMD, is a board-certified orthodontist from Gainesville, Georgia, who received his dental degree and orthodontic certificate from the Medical College of Georgia. He is the current president of the Georgia Orthodontists Foundation. James Lopez, DDS, graduated from the University of Tennessee Center for Health Sciences with his DDS degree and went on to earn degrees in Pedodontics and Orthodontics from UT. He is a Trustee to the GDA Board of Trustees and the 2016 President of the Georgia Academy of Pediatric Dentistry. He maintains an orthodontic and pediatric practice in Columbus, Georgia. Colin Richman, DDS, completed his residency in Periodontics at the University of Connecticut. He maintains a private Periodontics and Implant Dentistry practice in Atlanta, Georgia. Dr. Richman is an assistant professor in the Department of Periodontics at The Dental College of Georgia at Augusta University and a Diplomate of the American Board of Periodontology. Mark Stevens, DDS, is Professor and Chairman of Oral and Maxillofacial Surgery at The Dental College of Georgia at Augusta University. Dr. Stevens is boarded and a diplomate of the American Association of Oral and Maxillofacial Surgeons. He served on the American Board of Oral and Maxillofacial Surgeons as a board examiner for seven years. Dr. Stevens is widely recognized in the field of cranio-maxillary fracture repair and is an Association for the Study of Internal Rigid Fixation faculty member.
26 • April 2016
3:30-5:30 p.m. “2016 Legal Trends and Updates: What Every Practice Owner Must Know” (2 CEUs). Stuart Oberman, JD. This course is designed to provide attendees a broad overview of common legal issues that every practice owner must know. Topics will include: employee embezzlement and warning signs, dental practice management, intellectual property protection, OSHA whistleblower statutes, U.S. Department of Labor audits and how to be prepared in the event you find your office involved in one, basics of dental office employment law, guidelines for risk management, cyber security risks and breaches, arbitration agreements, HIPAA compliance, and dental board complaints. There will be a Q&A session following the presentation. Learning objectives: Attendees will learn how to best prepare and protect their office, their employees, and themselves in the event of any legal issues. Stuart Oberman is the founder and president of Oberman Law Firm. Mr. Oberman received his law degree from John Marshall Law School and has practiced law for more than 22 years. He represents dental clients through the United States in a wide range of areas, including mergers and acquisitions, partnership agreements, commercial real estate, entity formation, employment law, commercial leasing, intellectual property, and HIPAA/OSHA compliance.
The GDA is an American Dental Association (ADA) Continuing Education Recognized Provider (CERP) and expects its presenters to be in compliance with ADA CERP standards. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. As a national CE accreditation system, CERP recognized providers are approved providers of dental continuing education, and are recognized as approved CE providers by the dental licensing boards of most states, the licensing agencies of most health-related fields, and certification requirements of most health-related fields. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at www. ada.org/cerp.
CONTINUING EDUCATION implant provisional restorations; optimize implant sulcular profiles in the esthetic zone; develop anatomical peri-implant esthetics for single and multiple edentulous spaces and completely edentulous patients; and communicate tissue contours to the laboratory via accurate impression and scanning techniques.
Mr. Patrick Carroll
Dr. Mark Causey
Mr. Harris Gignilliat
Dr. James Lopez
Dr. Samuel Norris
Mr. Stuart Oberman
George Priest, DMD, maintains a private prosthodontic practice devoted to esthetic, advanced restorative and implant dentistry on Hilton Head Island, South Carolina. He lectures nationally and abroad on topics including implant dentistry, advanced restorative dentistry and esthetic excellence. He is a regular contributor to many acclaimed dental journals including The International Journal of Oral and Maxillofacial Implants, The International Journal of Periodontics and Restorative Dentistry, The Journal of Prosthodontics, The American Journal of Esthetic Dentistry and others. He is a Diplomate of the American Board of Prosthodontics and a Fellow of the American College of Prosthodontists. Dr. Priest is a former professor in graduate prosthodontics at Emory University and an innovator and teacher of implant and esthetic dentistry for more than 30 years.
SATURDAY, JULY 16 Dr. George Priest
Dr. Colin Richman
Dr. Mark Stevens
FRIDAY, JULY 15 1-5 p.m. “Part 1: Shaping Peri-Implant Soft Tissue for Long Term Esthetics and Health” (4 CEUs). Dr. George Priest. Esthetic implant restorations require a sound understanding of peri-implant profiles and a technical foundation of appropriate implant components. As a critical member of the implant team, the restorative dentist or prosthodontist is primarily seen as the clinician providing the definitive implant restoration. That role, however, extends far beyond hard tissue esthetics and includes a significant responsibility in soft tissue development which is necessary for optimal esthetic outcomes. This session will include a discussion on immediate placement and aesthetic restoration of implants in appropriate situations. Dr. Priest will examine restorative dentist/oral surgeon collaboration to achieve optimal peri-implant profiles primarily with anatomically contoured provisional restorations and definitive abutment and crown contours that maintain long-term soft tissue stability. The use of digital dentistry to facilitate procedures will be explored. Stepby-step clinical examples and videos demonstrate provisional restoration techniques. Results are examined from initial treatment to long-term follow-up for periods of over 20 years. Learning objectives: attendees of this course will learn how to adopt surgical and restorative protocols that maximize soft tissue potential of single and multiple implants; create esthetic chairside
8:30 a.m.-12:30 p.m. “Part 2: Contemporary Treatment for Edentulous Patients” (4 CEUs). Dr. George Priest. Technological innovations in materials and techniques offer superior esthetics and long-term durability to prostheses for edentulous patients. Beginning with conventional dentures and progressing to removable and fixed implant prostheses, Dr. Priest will feature treatment options that demonstrate proven longevity for edentulous mandibles and maxillae. Clinical examples and video segments will demonstrate expedited and accurate prosthetically driven implant placement; CAD/CAM designed and manufactured frameworks that are precise and long-lasting; and improved resins and ceramics for stronger, more lifelike tooth replacements. The impact of these advancements on clinical practice represents a significant development in enhancing implant treatment outcomes for edentulous patients. Learning objectives: Attendees will learn contemporary treatment protocols for edentulous patients; select appropriate implant options for edentulous maxillae and mandibles; learn how to position and distribute implants optimally for overdentures and fixed complete dentures; learn impression and scanning techniques for absolute cast accuracy; learn to direct the laboratory for ideal framework fabrication and tooth arrangement; learn to place implant attachments using an accurate and expedited chairside protocol; and learn how to use CAD/CAM technology for superior framework fabrication.
CE COURSES
Continued on page 22
April 2016 • 27
EXHIBITORS & SPONSORS Platinum Sponsor Affinity Bank Silver Sponsor Medical Protective 3M Oral Care A-dec Affinity Bank Atlanta Dental Avesis Blue Cross Blue Shield Brasseler USA Colgate First Citizens Bank Georgia Dental Insurance Services Georgia Department of Public Health / Oral Health Unit Georgia Rural Water Association Habif, Arogeti, & Wynne Hall, Booth, Smith PC Help A Child Smile Integrity Dental Buyers Group Henry Schein Kettenbach USA Lending Club Patient Solutions Medical Protective New Image Dental Lab Oberman Law Firm Sherer Dental Lab Sidney Lee Medical & Scientific Gases Sweden & Martina UBS Financial Services United Healthcare Dental Ultradent Products Inc. Zoll Dental / Bobby Morse
28 • April 2016
CE COURSES
Continued from page 21
1:30-3:30 p.m. “Dental Implants and the Periodontium, PeriImplantitis, and the Maintenance of Dental Implants” (2 CEUs). Dr. Samuel Norris. The tissues of the periodontium combine to form an active, dynamic group of tissues. One of the long-term risks associated with dental implants is a condition called Peri-Implantitis, an infectious disease that causes inflammation of the surrounding gum and bone of an already integrated dental implant, leading to the loss of supporting bone. Learning objectives: Attendees will learn more about the tissues that support the natural tooth and supporting implants, the etiology and diagnosis of peri-implantitis, the mucogingival aspects of dental implants, periodontal and dental implant maintenance, and how to treat an ailing or failing implant. Samuel Norris, DMD, graduated from the University of Mississippi Medical Center with his DMD degree and received his certificate in Periodontics from the Medical College of Georgia. He is a diplomate to the American Board of Periodontology, has been published in several prominent dental journals, and practices Periodontics in Brunswick, Georgia.
4-5 p.m. “The Quality of Life” (1 CEU). Mr. Harris Gignilliat and Mr. Patrick Carroll. MIT AgeLab has identified three simple questions dental professionals should ask themselves to assess how prepared they are to live well in retirement. What do these questions have to do with retirement planning? A lot more than you may think. They actually uncover important factors that will determine your future quality of life or quality of life for your loved ones and serve as a starting point for planning a satisfying retirement from practicing dentistry. The questions will also shed light on issues your patients in retirement may be facing and things to consider for those who may become caretakers. When it comes to retirement planning, we’re inclined to focus on accumulating assets and making sure we spend our money wisely. But while our biggest fear may be outliving our wealth, there’s an even greater risk of: • Losing our independence due to ailing health; • Being unable to access the big and small things that make us happy, and • Facing a decline in the number of friends in our social network. Learning objectives: Attendees will leave this course having learned how to live longer and better; identify ways to assess how prepared they are to live well in retirement; discover important factors that will determine future quality of life in retirement beyond financial limitations; and with a market update and 2016 financial outlook. Harris Gignilliat, CIMA, CRPS, is Senior Vice President, Wealth Management at UBS. Harris earned his Certified Investment Management Analyst designation from the Wharton School of Business, and attained the Chartered Retirement Plans Specialist designation from the College for Financial Planning. Harris is a member of the UBS Institutional Consulting Group and works with organizations such as the GDA, Georgia Pharmacy Association, and Alabama Dental Association to provide financial benefits to members. Patrick Carroll, CIMA®, is an advisor consultant for Hartford Funds and is responsible for marketing Hartford Funds and The Hartford SMART529 in Georgia and South Carolina. Patrick supports financial advisors and their clients with educational material, client seminars, product expertise, and practice-management strategies. Patrick has earned his Certified Investment Management Analyst designation. He attended The Pennsylvania State University and lives in Atlanta, Georgia.
NETWORKING & SOCIAL THURSDAY, JULY 14 WELCOME RECEPTION • 6-8 p.m. (Included with registration) All registered attendees are welcome to stop by the Exhibit Hall and visit with our exhibitors, make purchases for your office, and network and socialize at the GDA Alliance member reception and The Dental College of Georgia at Augusta University alumni reception. Sample hors d’oeuvres, enjoy complimentary drinks, and enter for door prizes.
FRIDAY, JULY 15 PAC POWER BREAKFAST • 7:30-8:30 a.m. (Tickets: 250 per person to benefit GADPAC*) Enjoy real talk with James Carville. The Georgia Dental Association Political Action Committee (GADPAC) is honored this year to have “The Ragin’ Cajun” sit in on our Power Breakfast. This is a one-of-a-kind opportunity to meet Mr. Carville face-to-face and have candid discussions with him about his experiences, insights, and points of view on presidential politics. Attendees will receive a copy of his book and a photo opportunity starting at 7:15. Limited to 35 attendees. *Donations to GADPAC are not tax-deductible.
KICKOFF EVENT • 9-11 a.m. (Included with registration) Join us for a high energy opening event! Hear from GDA leaders and then welcome James “The Ragin’ Cajun” Carville, best-selling author, actor, producer, talk-show host, speaker, and restaurateur. The legendary, provocative, and always timely pundit presents his captivating views on politics, spiced with his own unique brand of optimism and humor. His talk will be followed by a Q&A session with questions from audience members. A light breakfast, coffee, and tea will be served starting at 8:30 a.m. in the Exhibit Hall, then attendees will take their seats in the Talbot Ballroom for the 9 a.m. opening session. 9-11 a.m. Children have their own Kickoff Breakfast (ages 5-12 only) Friday. They will enjoy a “kid approved” breakfast then join their friends in making a pirate hand print T-shirt or other fun craft. This event is included in the “CHILD” 5-12 registration fee. Registered children may also attend the Family Fun Night and Sunday Children’s Farewell Breakfast for the single fee.
NEW DENTIST & ALLIANCE SOCIAL • 6:30-7:30 p.m. (Included with registration; by invitation) The GDA invites all our New Dentists (those out of school 10 years or less as of 2016), our GDA Alliance members, and their dental spouses to join us at the Ritz Spa Pool for light hors d’oeuvres, drinks, and networking. Get to know your colleagues, Alliance members, GDA officers, and GDA staff.
NETWORK & SOCIAL Continued on page 24
April 2016 • 29
EARLY BIRD REGISTRATION Prices Increase June 15! Each dentist registration fee listed below, except the CE only fee, includes entry into all CE as well as the James Carville Kickoff Event, Family Fun Night, and the Exhibit Hall Welcome Reception. GDA Member: 285.00 ___________________________ First Timer: 142.50 (GDA member and first time GDA convention attendee) ___________________________ GDA Married: 450.00 (Two GDA members married to each other) ___________________________ Life/Retired Member: 145.00 ___________________________ CE Only: 110.00 (GDA Life or Retired Members only are eligible) ____________________________
NETWORK & SOCIAL Continued from page 23
SATURDAY, JULY 16 ALLIANCE BRUNCH • 10:00 a.m. - Noon (Ticketed: 50 per person with registration) The Alliance of the GDA invites current members and all interested spouses to attend this “brunch and learn.” Take away information about current Alliance projects, network with other members, and find a way to make an impact on the dental profession in the areas of dental health education, dental family wellbeing, and legislative advocacy. Special speakers and great door prizes! Enjoy a lovely plated breakfast as well as our awesome Bloody Mary and Mimosa bar.
FAMILY NIGHT: WINTER WONDERLAND AT THE BEACH (KIDS) AND RAT PACK PARTY/CELEBRATING SINATRA (ADULTS) • 6-10 p.m. (Included with registration) Enjoy Friday night out with family and friends. Save Saturday night for a night of fun for kids of all ages! The younger set will enjoy a Winter Wonderland on the beach with games and rides, plus kid-approved food and drinks. For the 18 and over crowd, celebrate Frank Sinatra’s 100th Birthday “Rat Pack Style!” Swoon over our casino night backed by a big band sound! After you’ve played a few hands of blackjack or spun that roulette wheel a few times, enjoy some delicious food and drinks and dance the night away.
SUNDAY, JULY 17
ADA Member: 670.00 (Non-Georgia ADA Member) ____________________________
AWARDS & INSTALLATION BREAKFAST • 8:00-10:00 a.m. (Ticketed: 50 per person)
Non-Member: 1100.00 (Not a GDA or ADA Dentist) ____________________________
This morning is one for beginnings and honoring dentists who honorably serve their profession. We will recognize current GDA leaders and witness the installation of 201617 officers for the GDA, Alliance, and districts. The GDA will also recognize past GDA and Alliance presidents, GDA Honorable Fellows, GDA Community Service winners, and Dr. Carole Hanes as our GDA Award of Merit honoree.
Active Military: 175.00 ____________________________ ASDA Member: 25.00
OTHER CATEGORIES COST WHEN ADDED TO A DENTIST REGISTRATION AS DETAILED ABOVE: Spouse: NO CHARGE Child (5-12): 80.00 Child (13-20): 40.00 Child (0-4): NO CHARGE Family: 40.00 Dentist Guest: 40.00 Dental Staff: 40.00
30 • April 2016
9-11 a.m. Children have their own Farewell Breakfast (ages 5-12 only) Sunday. They will enjoy a “kid approved” breakfast then have fun participating in a treasure hunt or other fun activity. This event is included in the “CHILD” 5-12 registration fee. Registered children may also attend the Winter Wonderland Family Fun Night and Friday Children’s Kickoff Breakfast for the single fee.
Congratulations to Carole M. Hanes, DMD, our 2016 GDA Award of Merit honoree. The Award of Merit, the highest honor the association can bestow, is only given to recognize service above all established standards. Dr. Hanes will be honored on Sunday, July 17, during the Awards & Installation Breakfast. Come out and honor her accomplishments!
RELAX,
You’ve listed your practice with Henry Schein Professional Practice Transitions. Deciding to sell your practice is difficult. We make it easier. Our experience, knowledge, and national network will help you get the best price, close the deal, and give you peace of mind.
www.henryscheinppt.com
1-800-988-5674
n
PRACTICE SALES n VALUATIONS n TRANSITION CONSULTING/ PLANNING n ASSOCIATESHIPS
Have your patients complained about facial pain and headaches?
© 2015 Henry Schein, Inc. No copying without permission. Not responsible for typographical errors. 15PT3680
15PT3680_RELAX_7.5x4.8.indd 1
9/28/15 2:52 PM
TMJ DISORDERS
Temporomandibular disorders, facial pain, and headaches. Headaches and facial pain are common in the general population. In many cases, facial pain can be resultant from temporomandibular joint disorders. Studies have identiÞed an association between headaches and temporomandibular joint disorders suggesting the possibility of shared pathophysiologic mechanisms of these 2 maladies. Headache, 2012 vol. 52 Suppl 1 pp. 22-5. Bender, SD
Dental Sleep Medicine and Craniofacial Pain are not recognized as specialty areas by the ADA.
HEADACHES
•
FACIAL PAIN
•
NECK PAIN
•
TMJ DISORDERS
•
SLEEP APNEA
Mayoor Patel DDS, MS
DAAPM, RPSGT, FAAOP, FICCMO, FAACP, FAGD
Diplomate American Board of Orofacial Pain Diplomate American Board of Craniofacial Pain Diplomate American Board of Dental Sleep Medicine Diplomate American Board of Craniofacial Dental Sleep Medicine
31 • April 2016
200 ASHFORD CENTER NORTH • SUITE 195 • ATLANTA, GA 30338 678.899.6076 • FAX 678.899.6075 • WWW.CPCGEORGIA.COM
April 2016 • 31
EXECUTIVE DIRECTOR Continued from page 9
for patients who cannot swallow—there is no corresponding requirement for nursing homes to provide the equipment. In fact, a representative of a nursing homes association testified that nursing homes could not afford the equipment! So who will? • Public Health Clinics Are Underutilized: The same report from the Georgia Health Policy Center also found that 43% of public health clinics reported that they have excess capacity because patients failed to show up for treatment. This data was supported by testimony given in committee by Dr. Kara Moore, a Georgia Dental Association member who partners with a Federally Qualified Health Center located in a rural area of the state. She stated that despite offering free dental services in her community and accepting Medicaid patients, roughly 75% of her patients do not show up for their appointments, and most have infection and decay that must be treated by a dentist before a cleaning can be considered. • Known Barriers Were Not Addressed: The bill provided no solutions to the “barriers” issues raised by the report of the Georgia Health Policy Center, such as transportation, language barriers, cost, fear, time off from work, or securing parental permission in school settings that keep Georgians from accessing proper oral health care. • Dental Offices Are Nearby: Residents in the 16 counties without a dentist are within a 30-minute drive to the closest dentist in a neighboring county according to the Georgia Health Policy Center report. • Public Health: The proponents of HB 684 continually attempted to compare the practices in Public Health settings to safety net settings. HB 684 as written compared to Public Health protocols is light years apart. Like 45 other states, Georgia allows licensed dental hygienists to perform certain duties in specific settings without a dentist physically present. However, the protocols in place provide the highest quality care for the patient. In the correctional system, a dentist must examine the patient before a cleaning can take place. The patientprotective protocols submitted by the 32 • April 2016
Gwinnett/Rockdale/Newton Public Health Clinic state that a dentist MUST be onsite for the cleaning if the patient has specific health conditions (e.g., diabetes, heart issues, tuberculosis, prolonged bleeding, HIV infection), and a patient with signs of oral health disease, such as cavities, must be referred to a dentist. Moreover, under current rules promulgated by the Department of Community Health, Georgia’s nursing homes must include a physician, a dentist, and a nurse as members of the professional staff. Our senior population has high incidences of diabetes and heart conditions and, as noted above, these patients require medical considerations and safeguards prior to the performance of a cleaning. One of the most important amendments we proposed would have required that the dentist conduct an initial examination of the patient before authorizing the dental hygienist to perform the unsupervised cleaning. Our members felt that this was a reasonable requirement that would balance our concerns for patient safety while still adhering to the intent of the bill. This amendment was expressly rejected by the bill’s proponents. • The Georgia Dental Association Action for Dental Health Plan Offers Sustainable Solutions: Through a comprehensive multiyear plan, the Georgia Dental Association is establishing public-private partnerships to advance real solutions. We are also forming emergency room diversion partnerships between local dentists, hospitals, and community leaders to reduce health care costs and improve patient care by treating dental disease in the dental practice instead of the emergency room. There are other real solutions, like bringing more dentists to rural communities via the Rural Student Loan Forgiveness Program funded by the legislature. Funding for that program, which was a Georgia Dental Association legislative goal to obtain in 2015, did not initially appear in the proposed budget this year, and we fought hard to have it placed back into the budget. One of our 2017 legislative initiatives will be a tax credit for rural dentists. Moreover, Georgia Dental Association
dentists are offering to fund a program that will help pay a portion of the salary for a dentist to fill the state’s vacant Dental Public Health Director position to prioritize improving oral health and education in Georgia. In addition, we are working on a partnership with The Dental College of Georgia at Augusta University and the Georgia Department of Public Health to provide a volunteer network of adjunct dentists to oversee dental student internships in public health settings, thereby providing free dental resources to the state. The Georgia Dental Association is selffunding a Donated Dental Services social work coordinator to match at-risk patients with dentists who are volunteering their services to help those in need. We already have more than 150 dentists on board to volunteer their services. Other efforts to remove barriers to care include working with state officials to enhance the existing Medicaid program to include preventive and restorative dental treatments for adults; supporting legislation that will establish a single dental administrator for the dental Medicaid program; supporting the presence of a dentist in school-based clinics; establishing partnerships with dental clinics that serve children and adults in need; developing and implementing an oral health caregiver education program in nursing homes; and promoting oral health education and several other long-term initiatives. Every member of the dental team has a valuable role to play in maintaining and restoring Georgians’ oral health. It is a relationship that is both symbiotic and interdependent. Therefore, it is imperative that all of us work in concert to maximize the patient’s investment of time and resources in the dental visit and deliver the care they need. The Georgia Dental Association encourages the Georgia Dental Hygienists’ Association, the Georgia Council on Aging, and other stakeholders to join us in the above efforts via meetings between the 2016 and 2017 legislative sessions to formulate and advance real, sustainable solutions to address barriers to oral health care in our state.
GDAPROMOTIONS Use Materials from the “Because I Saw My Dentist” Consumer Campaign The “Because I Saw My Dentist” campaign was created to help raise the quality of oral health among all Georgians and encourage them to seek a dental home. “Because I Saw My Dentist” showcases powerful stories of real people from all corners of the state whose lives have been changed because they regularly see their GDA member dentist. We know that dentists have the expertise and experience to diagnose and prevent disease, build confidence, and help people live richer, fuller lives. This campaign shares that message in ways that are both expected and unexpected. This campaign includes social media, local television and radio, print materials, and a new website, www. BecauseISawMyDentist.com. In order to drive more patients to your office and to encourage them to come more frequently, we’ve put together a toolkit with materials you can use in your practices—from waiting room signage to content for your website and Facebook pages. Please take a few minutes to learn more about “Because I Saw My Dentist” and all the great resources available to you. In fact, if you or your practice administrator will contact us, we’ll walk you through how you can help make this campaign among the most successful programs ever undertaken by the Georgia Dental Association. Email laura@gadental.org for additional details. The toolkit and printable materials can be downloaded at www.gadental. org/campaign-toolkit.html for your convenience. Click each link to open the appropriate file in a new page, and then right-click and select ‘save as’ to download the file to your computer. April 2016 • 33
GDACLASSIFIEDS DENTISTS AVAILABLE Dentist TLC part time fill in available: North Metro Atlanta and North. Sold solo practice of 31 years. Part-time fill in. Sold solo practice of 31 years. GA and DEA license, insured. Lots of TLC with patients. Please contact Dr. Pam at wdtroll1982@gmail.com or call (770) 653-8412. Life GDA, Hinman and Fellow of Academy of General Dentistry Member located in Sandy Springs needs a new place to part-time practice, brings 250 fee for service patients at this time. Flexible terms, would prefer to be an employee in practice. Insured. Interested parties please call William H. Brinkman DDS. FAGD at cell (404) 862-3795. Dentist available for long or short term temp fill in. I will fill in for illness, vacation, or CE. In practice for over 31 years. Recently sold private practice. Extensive solo, group, and government practice experience. Ga. License, DEA#, insured. General dentistry. I will treat your patients like my own! Call cell (678) 373-6286. pkwaters57@gmail.com. Paul Waters DDS. Dentist (Temp Fill In). Current GA, FL, AL licenses. Sold 22 year solo private practice. Also group and military practice experience. DEA# and insured. Email drglassdmd@yahoo.com or call cell (770) 656-5269 or (770) 380-7487. Need an experienced dentist to cover your office in case of personal emergency, CE courses, or just a well-deserved day off? I am licensed, insured and DEA registered. Examine hygiene patients, triage emergencies, and generally keep things running smoothly. Call Jay Auerbach at (404) 272-1069. Dentist will fill in for illness, vacation, or CE. Licensed, insured, DEA #. Call (404) 7860229 or email breighard@gmail.com. Dentist available during emergencies, vacation, CDE courses. I have a current license, DEA certificate, and insurance. Contact me at (706) 291-2254 or cell (706) 802-7760. I hope I can be of service to you. Patrick A. Parrino, DDS, MAGD. Temporary Dental Office Coverage: Cover Your Hygiene Department and Emergencies. Licensed, Insured, DEA Registered. Call Dr. Norman Busch at (678) 406-0555.
34 • April 2016
DENTIST: Need Part Time Fill In? Vacation, Illness, Maternity? GENERAL DENTIST SOLD LONG ESTABLISHED PRACTICE. GA & DEA LICENSED. (Available Expanded Atlanta Area.) Cell: (404) 219-4097. Home: (404) 842-1196. Jesse Hader, DDS.
EQUIPMENT FOR SALE North A-Dec LED post mount light Model 573L. 1 year old perfect condition $2500. A-Dec standard post mount light Model 6300. Arm end caps damaged, works. $200. Soredex Cranex 3+ standard PAN. Can be upgraded to digital. Works great $2500. Gendex, Acuray and Heliodent wall mounted xray units. Serviced and working fine. $500 each. Contact Matt Grill, mtgrilldds@gmail.com or (912) 598-8111. Can provide pictures. Planmeca PM2002EC Proline x-ray unit for sale with A/T2000 Auto Film Processor. Panoramic X-ray unit works great. We upgraded to digital and no longer need the unit. $900.00 Contact us at (678) 318-3353. Operatory cabinetry and related equipment. Three Adec cherry Central console Cabinets with matching 5580 Rear Treatment Cabinets, 545 Assistant Instrumentation, and a 5531 Side Cabinet. Two Planmeca X Rays with Sensors. Adec wall and cabinet mounts for monitors and lights. Ivoclar CS oven w/pump. Excellent condition. Email Alan Brown at abrown@oconeestatebank.com for pictures/prices.
POSITIONS AVAILABLE PEDO/TEEN Dental Group Seeking General Dentists – with practices in Dacula, Gainesville, Lilburn, Marietta and growing. We are looking for new grads or seasoned professionals to join our dynamic team. Must be goal-oriented and motivated team players with effective communication skills and a positive attitude. Our compensation and benefits package are competitive, which include: up to a $20,000 sign-on bonus with a standard contract, referral bonus program, 401(k), health & dental insurance, LTD, PTO, and CE course & malpractice reimbursement. How is Tebo different? In business for over 30 years, mentorship & training of Pediatric Dentistry by Board Certified President & Owner, residency-style doctor forums & panels to broaden your scope of dentistry, and first
in-house IV sedation facility in GA with on-site anesthesiologists. Please visit our website at www.TeboDental.com and send your CV to HR@TeboDental.com. General Dentists Needed: We would like to offer you a unique opportunity to do the work you love without having to worry about the non-clinical aspects of running a practice. We take pride in knowing that our experienced team of professionals offer the highest standard of care by enriching the lives of our patients and the community. In addition to offering top compensation, we offer a very competitive benefits package. Current opportunities available at our Hiram, McDonough, Alpharetta, Covington, Acworth, and Atlanta locations. Please contact us at (717) 590-1500 or email your CV to christa.barnett@ blackforddental.com. Orthodontist Needed: Our state of the art multi-specialty practice is seeking an orthodontist to join our team. We are looking for an orthodontist with a great attitude, excellent communication skills and good work ethic. This is a part time position; however, the individual will be the primary orthodontist in our office. We offer a friendly and professional working environment and we have a experienced group auxiliary staff to work with. Days are flexible. Candidate must have invisalign experience and be comfortable working with patients of all ages. Interested persons should submit resume to: drnath@ kidshappyteeth.com. Bryant Family Dental is interested in an associate, GPR experience, to turn into a 50% owner in next 18 months with full transition in 5 years. Interested in like-minded, patient-oriented individual with aspirations of ownership. Base + bonus structure with transition planning beginning immediately. ADEC equipment, Digital Panorex Softdent Operating System. Building 12 years old. Over $12M collections with fantastic overhead. Call (803) 279-1880 or visit www. bryantfamilydental.com for details. No Brokers.
CLASSIFIEDS
Continued on page 36
GA-MAR-2016.pdf
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The safest place for your special needs* patients? In an O.R., of course. *Intense fears and phobias • Severe gag reflexes Medically compromised • Developmentally disabled High liability Put your most stressful and unprofitable cases in the absolute best of hands: Dr. David Kurtzman at his regional Sleep Dentistry practice. • 25 years of hospital dentistry Find out more: • Hospital residency trained • General anesthesia administered by an MD HospitalDentistry.org
Multiple procedures per visit Root Canals General Dentistry Implants Surgery Perio
“The doctor’s safety net.”
Dr. David Kurtzman, DDS, FAGD 770-980-6336 | dkdds@drkurtzman.com
April 2016 • 35
CLASSIFIEDS
Continued from page 34 Full-time Dental Associate needed to join high quality, busy, long-standing general dentistry practice in the Buckhead area of Atlanta. We provide all types of dentistry including implants, endodontics, reconstructive, family and cosmetic procedures. General practice residency a plus. Please send your CVs to: piedmontdentists@yahoo.com. Part-Time Associate Dentist Needed: We have an outstanding part time opportunity for a general dentist in our successful, wellrespected, quality-oriented private dental practice in the Metro Atlanta Area. We are seeking a special, motivated, enthusiastic, personable general dentist with some pediatric experience to join our practice. This opportunity can transition into a full time position with potential partnership opportunities for the right candidate. We offer excellent compensation and benefits. For additional information, please send CV to drnath@kidshappyteeth.com. Dentist Opportunity: Upscale modern dental office specialized in Implant, Cosmetic and Reconstructive dentistry is looking for the right candidate to join our team. Office is located in the heart of Gwinnett, paperless and equipped with edge-cutting digital technology. Applicant must have experience of at least 3 years, high drive and enthusiasm. Spanish knowledge is a plus. This is a long term offer, serious applicants only. Great compensation plan. Benefits are available. Please email to mysmilespecialist@ gmail.com. New family dental practice in the Dacula area has opening for experienced, full-time general dentist to help grow the practice. We are seeking a personable, motivated individual to join our dedicated team. Our office is located in a beautiful, very well-appointed new facility in an established and growing area. Please email CV to wecreatesmiles1@gmail.com. Seeking Dentist to utilize teledentistry to provide clinical services to children in underserved rural areas. Are you a dentist with a passion for treating the underserved community? If so, you may be interested in our Dental Director position in our Teledentistry Program. We offer a benefits package, paid holidays, and annual/sick leave. For more information and to apply go to: www.sehdph. org. Click the blue JOBS button, then select SEDH Positions from the drop down menu.
36 • April 2016
Fulton County expanding cosmetic and family practice seeking full time general dentist for well established 30 year practice with growing patient base. Our practice is renown for it’s crown and bridge so must have proven skills and interest in this area of dentistry however additionally be proficient in all other areas of general dentistry. CEREC knowledge a plus. Ideal candidate will have strong communication skills, outstanding work ethic and strive to provide the highest standards of dental care. Interested parties can apply by emailing CV to dr.mastro@ mindspring.com, attention DIANE. Need a dentist! Howard Family Dental is an established dental group consisting of 13 offices in the Coastal Georgia region. In order to continue offering compassionate care to our growing patient base, we are seeking an enthusiastic dentist to join our team! To learn more about this opportunity, please contact Nick Cease, (502) 254-8514, ncease@mfdc.net. Simple Smiles is currently seeking a Full Time Associate Dentist in Atlanta, Georgia: We are looking for a patient centered motivated doctor to become part of our team. We operate a Family Practice focused on providing excellent patient care in a decentralized environment. Opportunity for ownership open for discussion. Full details given during the interview. We offer: The higher of a guaranteed daily rate or 32% of adjusted production. Business training. Annual CE allowance. Benefit package. Interested parties may contact simplesmilesdentistry@gmail.com. Fast growing High Tech dental practice specializing in Implant and Reconstructive dentistry is looking for an associates to join our warm and fun team in two locations. Offices located in the heart of Gwinnett and Marietta. Fully digital, intraoral scanner, digital Radiography and Photography, CBCT scan, FFS and PPOs. The ideal candidates should be a team player who is willing to develop a practice; is open to learn and work in a warm team environment; must have practiced at least 3 years; must maintain license, malpractice insurance and keep CPR current; be quality oriented; and have excellent operative skills and manners. Bilingual (Spanish) is a plus. Must present references. The position is full time and offers a competitive salary, medical benefits, CE, and potential to grow. Please contact info@ implantoption.com.
General Dentist Needed: We have a wonderful opportunity for a General Dentist to join our successful private practice in the Marietta/Acworth area. Prefer someone with a minimum of 1 year experience OR a GPR. Great working environment, high tech office, good systems in place, and a friendly and well trained team. High income potential for the right person. Please email your resume to: lakepointe@gmail.com. MOTIVATED DENTIST/ASSOCIATE — NEWNAN, GA. We are looking for an associate dentist to join our thriving practice in Newnan, GA as soon as possible. This is a GREAT opportunity for a motivated clinician. We have a great team and a steady flow of new patients in a non-corporate environment. Experience placing implants would be a plus but not necessary. Please check out our website: www. StiehlDental.com and send your resume to: DentalOffice10@yahoo.com. Great Expressions Dental Centers has immediate openings for full-time Associate/ Lead Dentist(s) in: Savannah, GA (digital and high production setting); Douglasville,GA (established office) and Marietta, GA (highly coveted area). Doctors can expect unlimited production based earnings, full benefits, CE, time-off, Invisalign training, malpractice coverage, stable patient base, and long-term practice career growth with possible investment opportunity. Aggressive sign-on bonus or relocation assistance possible as well! Please reach out to Ross Shoemaker @ (678) 836-2226 or ross.shoemaker@ greatexpressions to learn more! Successful, busy, and rapidly growing established private practice in Johns Creek seeking an easy going, personable and capable full time dentist. Our office has modern equipment and technology and we use Eaglesoft software. We provide comprehensive dental care including endo, ortho, implants and all restorative treatment which results in a very fast paced office. I am looking for someone who will work with us long term and become a part of our family. For more information, please email drgrady1@gmail.com.
CLASSIFIEDS
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SUCCESS
Continued from page 15 • Allow enough time for a response to your feedback. The whole point of giving feedback is to provide a perspective which the person receiving it doesn’t have. Though their deficiency may seem obvious to you and you may have a hard time imagining they aren’t already aware of it, often they’re not. Everyone deserves a chance to improve—and how can they do so if they don’t first know what improvement they need to make? RECEIVING FEEDBACK Of course, we all want to hear we’re wonderful and without flaw. Hearing that we’re not, or that our work product is not, always stings, even when we’re genuinely interested in improving. (we all secretly hope we have no room to do so.) Here are some guidelines I try to remember myself when someone’s giving feedback to me: • Don’t react to the initial sting of negative feedback. It will fade. And until it does, it’s hard to make good use of what you’ve heard. Sometimes the best initial response upon hearing negative feedback is silence.
• Consider the feedback you’ve been given as if you’d discovered it yourself. This is hard to do but helps prevent your ego from drowning out good advice. You may decide, after careful deliberation, that the feedback you received was inaccurate or no good. Fair enough. Just make sure you’ve done your best to silence the clamoring of your ego long enough to seriously consider what you’ve heard. Sometimes the feedback you receive isn’t helpful itself but leads you in a direction that becomes so. • Be open to feedback, but not too open. Don’t take negative feedback personally. Don’t blow specific negative feedback out of proportion and allow yourself to believe everything you do is bad. Always consider the credentials of the person giving you feedback and give extra weight to the feedback from people whose backgrounds make them especially knowledgeable (and less weight to feedback of those who aren’t). On the other hand, embrace the notion that you can learn something from everyone.
My student’s apathy, it turned out, wasn’t apathy at all. It was distraction. After I finished giving her detailed feedback, she surprised me by confessing that her mom was seriously ill. I suggested she consider taking a leave of absence, which two days later she agreed to do with some relief. That way she could both be with and help care for her mom, she said. I told her that medical school would still be waiting for her when she was ready to come back. Her mom eventually made a full recovery, and she returned to school to repeat her medicine rotation. I learned later from a colleague who supervised her the second time around that she did great, earning a grade of honors. Alex Lickerman, MD, is a physician and assistant vice president for Student Health and Counseling Services at the University of Chicago. He currently leads a direct primary care private practice called ImagineMD in Chicago. Alex’s first book, The Undefeated Mind: On the Science of Constructing an Indestructible Self,” was published in 2012.
APRILADS Atlanta Age Management Medicine................. 38 Bank of America.......................................................8 Center for TMJ Therapy....................................... 14 Craniofacial Pain Center of Georgia.................. 12 Dr. Mark Padolsky—TMD Dentist...................... 39 GDA Dental Recovery Network.......................... 14 Georgia Dental Insurance Services................... 40 Henry Schein Practice Transitions..................... 32 Hospital Dentistry—Dr. Kurtzman.................... 12 iMedicor....................................................................6 Oberman Law Firm..................................................2 Paragon Practice Transitions.............................. 14 Southeast Transitions.......................................... 29 UBS Financial Services......................................... 29
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CLASSIFIEDS
Continued from page 36 General Dentist: Part-time position available for a general dentist in our private practice in Gwinnett County. Seeking a caring, high-character dentist with excellent chair-side manner approximately 6 mornings/ month. This position requires a valid GA license and liability insurance. Immediate need. Contact dentalresumesga@yahoo.com. Orthodontist Needed: Our dental group is seeking a part-time Orthodontist. You will have the opportunity to expand hours by traveling to other locations. Applicants must be flexible, enthusiastic, and willing to work with the team. We welcome the use of new techniques and ideas when providing optimal care to our patients. New graduates are welcomed. Please visit our website at www. TeboDental.com and send your CV to HR@ TeboDental.com. Full-Time Dentist Needed: General, private, FFS practice, seeking a full-time Dentist to join our team. Additional skills in periodontics, endodontics, prosthodontics and oral surgery necessary. Office located in Dacula, Ga. Serious inquiries only, as this is an immediate start. Please email resume with cover letter to dacdoc@live.com.
PRACTICES FOR SALE/ SPACE AVAILABLE GENERAL DENTAL PRACTICE FOR SALE: CLAXTON, GA. Well established general practice, 35+ years with great patient base. Long term, very dedicated stable staff wishes to remain in the practice. Free standing office is negotiable for sale or lease. Please send inquiries to: andrewsdds@comcast.net. BUCKHEAD: Rare opportunity in desirable Buckhead with 2015 revenues of $647K. Boutique practice with 6 operatories, freestanding building. Well established practice of over 30 years. All fee-for-service patient base (no PPOs). Loyal staff of 15 years+. For details, contact New South Dental Transitions at www.newsouthdental.com. Call or text (770) 630-0436.
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Dental Practice for Sale: Fitzgerald, GA. Retiring after 44 years. Price $150,000 for practice with some financing. Will negotiate a fair price for the building and equipment. Great location with great people, as well as hunting, fishing, schools, and churches. Call after 6 p.m. Monday-Friday, or text for more information at (229) 424-5888. *NEW LISTING* DENTAL PRACTICE FOR SALE in COASTAL GEORGIA. Beautiful, high-end coastal practice with 7 equipped operatories collecting $1.4 million with first year net to buyer of $597,000. This fantastic opportunity won’t last long! Real estate also for sale. Please call (678) 482-7305 or email info@southeasttransitions.com for details using Listing ID: GA-1104. www. southeasttransitions.com. Contact Southeast Transitions to learn about other dental practices for sale throughout Georgia: info@ southeasttransitions.com or call (678) 482-7305; www.southeasttransitions.com: • Atlanta Suburb, all FFS, collecting $2 million—Listing ID: GA-1097 • Gwinnett County, 2 locations, collecting over $1 million—Listing ID: GA-1088 • Pedo practice in East Central GA, stunning facility, collecting $1M—Listing ID: GA-1091 • SW Metro Atlanta, tremendous growth potential, stand-along building also for sale—Listing ID: GA-1095 • Marietta, ideal location, 100% specialties referred out—Listing ID: GA-1089
SPACE WANTED Buckhead Dentist seeks office space in same general area as current office: Piedmont Road at Roswell Road in Chastain-Buckhead. Prefer to relocate from current retail shopping center to medical office building, free standing, or similar. Space-sharing or alternating days/times is possibility. Even a short-term situation for transition would remedy timing inflexibilities inherent to retail lease. Contact Charles Poole, DMD: atldentaloffice@gmail. com or (404) 735-3233.
PLACING AN AD Want to place a classified ad? All ads must be submitted on our online Classified Advertisement Form located on the GDA website www.gadental.org. After you submit an ad, the GDA office will forward you a payment form. You may pay by credit card or check. All ads and pre-payments are due by the first of the month before the publication month. ADA member dentists pay $75.00 per 60word ad per month. (Non-ADA member dentists may not advertise in GDA Action.) Non-dentist-owned commercial firms (real estate firms, banks, etc.) pay $195 per 60-word ad per month. There is a 50 cents per-word charge for each word over 60 in both categories. Prepaid ads for the print journal will appear on the GDA website www. gadental.org for the month(s) the advertisement appears in print. There is no additional charge for the website ad; however, payment for the print ad must be submitted to the Georgia Dental Association prior to the ad being placed online. at www.gadental.org.
Inspiring confidence GDA/UBS Wealth Management Program We know dentists think about much more than teeth. You think about your future and retirement, making the right financial decisions for your family, and helping your employees so their future looks confident too. UBS provides GDA with exclusive UBS benefits for the complexities of your life and practice. Contact us today and let us help you plan with confidence. Wile Consulting Group UBS Financial Services Inc. 3455 Peachtree Road NE, Suite 1700 Atlanta, GA 30326 ubs.com/team/wile
Harris Gignilliat, CIMA®, CRPS® Senior Vice President–Wealth Management Institutional Consultant, Retirement Plan Consultant 404-760-3301 harris.gignilliat@ubs.com
We will not rest As a firm providing wealth management services to clients, we offer both investment advisory and brokerage services. These services are separate and distinct, differ in material ways and are governed by different laws and separate contracts. For more information on the distinctions between our brokerage and investment advisory services, please speak with your Financial Advisor or visit our website at ubs.com/workingwithus.UBS Financial Services Inc., its affiliates and its employees are not in the business of providing tax or legal advice. Clients should seek advice based on their particular circumstances from an independent tax advisor. CIMA® is a registered certification mark of the Investment Management Consultants Association, Inc. in the United States of America and worldwide. Chartered Retirement Plans SpecialistSM and CRPS® are registered service marks of the College for Financial Planning®. ©UBS 2016. All rights reserved. UBS Financial Services Inc. is a subsidiary of UBS AG. Member FINRA/SIPC. 7.00_Ad_7.5x4.875_AX0220_WileConsultingGrp
Your practice is your legacy. We will help you find the RIGHT buyer.
THE RESULT:
Our clients frequently experience a 95% or better patient retention after a transition. Contact us for a complimentary, confidential consultation.
Southeast Transitions announces the sale of the practice of
Southeast Transitions Passing dentistry to the next generation through practice sales
L. Maxwell Ferguson, dds to
J. Matthew Mazzawi, dmd
www.SoutheastTransitions.com • 678-482-7305
April 2016 • 39
Journal of the Georgia Dental Association 7000 Peachtree Dunwoody Road NE Suite 200, Building 17, Atlanta, GA 30328
INSIDE THIS ISSUE: House Bill 684: The Rest of the Story 2016 GDA Convention & Expo Handbook “Because I Saw My Dentist” Campaign Get Social with the GDA on LinkedIn How to Give and Receive Office Feedback
Get Covered Before Water Comes to Your Door Georgia Dental Insurance Services (GDIS) offers comprehensive flood coverage through The Hartford. With our flood policy, you can protect against damage to any building, its contents, or both. Don’t wait until water is at your door. If you haven’t done so already, consider a flood insurance policy from The Hartford to protect your valuables and property. Contact your Hartford agent at GDIS, a wholly owned GDA subsidiary at (404) 636-7553 or (800) 432-4357 for a flood insurance quote.
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