The Edge Coffs Harbour - Real Estate Experts

REAL ESTATE -EXPERTS-

The Edge Coffs Harbour opened the doors to its first office in Harbour Drive in November 2003, with Partners Jason Burnett, Tim Bynon and Mark Webb heading the team.

With an experienced lineup with a progressive outlook, the three principals knew that in a city with a higher than average number of real estate agencies, they would have to work hard to succeed.

With that in mind, they set out to win over the hearts and minds of their future customers by meeting people, talking to them, developing relationships and gaining trust. That commitment, combined with a fresh and vibrant marketing approach, paid off. The company was awarded the “Highly Commended New Business” category at the 2004 Sunny Awards (Coffs Coast Business Awards).

Continuing this through the years, our team, both in sales and property management, have achieved success after success. Amounting to numerous awards and industry recognition,

THE EDGE

COFFS HARBOUR

again highlighting our commitment to service and clients.

These agents and property managers are some of the most respected and trusted agents on the Coffs Coast. “I think our attitude is different, and people notice that”, says Jason, “The bottom line is that real estate isn’t just about land and houses, it’s about how and where we live”. Over the years, The Edge has grown from an office of 5 to an office of over 40 employees, making The Edge one of Coffs Harbour’s largest agencies. As The Edge has grown, it has also learned, attributing to its success to evolving and changing with the local market.

From humble beginnings, The Edge has evolved, leading the way in sales and property management services on the Coffs Coast.

Embracing new technology and systems along the way, we constantly strive to be market leaders “Our experienced staff are our greatest assets,” Jason said. “They all have years of experience in our local market, guaranteeing our clients that their property matters will be handled professionally and diligently”.

The team at The Edge prides itself on being experienced real estate agents with a commitment to service that ensures their clients’ needs are not only met but exceeded!

Over the years, we have had the pleasure of assisting many people to achieve their goals in life. Many of these people have referred us to other people and become lifelong friends, which as an agency, we are always appreciative of. Our entire team thanks the local community and beyond for the support in creating a successful local business. Moving forward as business owners, we see exciting times ahead for our area with positive confidence. With future works to the highway bypass, planned developments and an expanding sustainable community.

All adding to a progressive city attracting people and new businesses to our coastline. As we have all known for years, Coffs Harbour is an excellent place to call home for young and old.

MARK WEBB

THE EDGE PROPERTY

DIRECTOR, SALES AGENT, BUSINESS OWNER, BUSINESS DEVELOPMENT MANAGER.

25 YEARS IN THE INDUSTRY

Can you tell us about how you came to be a real estate agent? Having moved out from the UK with my wife and small children, my focus and career goal was always leaning towards hard work in the business sector.

I enrolled in business courses to enhance my qualifications whilst working to provide for my family. My initial stepping stone to the industry was simply applying for an advertised position in real estate. From that point I spent many hours of hard work, long hours and continual training. I had found my chosen career in real estate.

Within that time period, I achieved great success winning numerous awards in real estate, achieving and surpassing industry sales targets, whilst also training new personnel within the business.

Can you tell us about your role? My role within The Edge Property agency is varied and broad based.

Since starting our business 18 years ago myself and my business partner have been changing roles. We have become the number one agency for sales and rentals on the Coffs Coast. My role is still a very hands on approach to everything. The role of business owner whilst still achieving excellent sales results for my clients is paramount. I also take an active role in our property management division. I also oversee 14 property managers within the office.

What have been your greatest highlights over the years? Marrying my wife, having our children and having grandchildren and their support.

Taking the brave step to move to the country and create a new life. Using my ability to retrain and forge a successful career in Australia.

Achieving recognition and awards within the industry over many years. Helping create a vibrant small business within Coffs Harbour. Having a business that has made charitable donations to many organisations over the years.

Can you tell us about how you came to be a real estate agent? When I was leaving school, my parents were selling their property, and I was interested in the process. The following year I applied and was successful in gaining a traineeship in Real Estate. Twenty-five years later, I am still in the industry and worked my way from being a trainee to owning my own office.

Can you tell us about your role? I am the Licensee in charge of The Edge, so I have the ultimate responsibility for everyone who works in the business. My role predominantly is ensuring everyone is following their legal responsibilities, financial legalities and making sure we are on top of our compliance requirements. I also have a loyal client base who I still assist with their real estate needs.

What do you think is important to be successful in this industry? The real estate industry is definitely an industry where you will get out what you put in. Hard work and commitment will ensure your success in the industry. The best real estate professionals I have worked with over the years have been good listeners, and for me, this is an important skill to be successful in the industry.

What have been your greatest highlights over the years? I have been fortunate to have had many great highlights in my career. Starting my own business when I was 24 years old was an early highlight. I have broken many sales records over the years, including some of the largest transactions registered in the area, which have been great achievements. My greatest highlight is creating The Edge into the business it is today. Watching my team grow and develop into the best team in town has been my greatest achievement.

THE EDGE PROPERTY

an you tell us about how you came to be a real estate I think I was always destined to be in sales of some description. I remember negotiating my first deal to sell my Nintendo. It was my greatest asset at the time, I was about 7. The deal was $220 but at $20 each Saturday it meant it was paid off by the end of the soccer season.

How I got into real estate was a result of my part time job through high school. I worked just around the corner from home at the local service station at Sapphire Beach. I got to know the regular customers over the 5 years I was there, and one of those was a local real estate agent. When I finished school, it was that connection that provided the opportunity for a one year traineeship at NSW Real Estate. That was 18 years ago.

I’m a sales consultant and part of a team of 11 sales agents at The Edge. We sell properties and our job is to manage the sale process for the purpose of achieving the best result

What do you think is important to be successful in this In addition to the basics (be honest, be organised, be present etc.) the most successful agents are often great listeners. They ask more questions and are never complacent about the value and importance of what we sell, and for this reason the top agents are always an investment, not a cost. Meaning they add more value

What are your goals moving forward with your career? Changing market conditions are usually the best to grow your business. I’m always looking for new ways to do things. I’m

What have been your greatest highlights and accolades Every time I list or sell a property is a highlight for me, I never get tired of it. They are all important, and each

AMY KEBBY

THE EDGE PROPERTY

Can you tell us about how you came to be a real estate agent? I was always interested in the real estate industry. After many years in the hospitality and retail industry, I decided to make a career change.

Can you tell us about your role? As an agent, you’re helping people buy the biggest purchase they will ever make. You need to have a range of different skills, including customer service, problem solving, a good negotiator, time management and being available anytime of the day or night. Also helping vendors to achieve the best price for their home, and working endlessly to sell a home, whether it be in the few weeks or months to find the right buyer.

What do you think is important to be successful in this industry? I work to a consistent routine, working hard and always having great communication. Good customer service, and honesty between buyers and sellers and the simple things like calling people back. The industry can be up and down so a positive outlook and genuine enjoyment of what I do helps me stay focused.

What are your goals moving forward with your career?

To sell more houses than I have the year before. My last achievement was to complete my Stock & Station License and setting personal goals helps me stay focused and love what I do.

What have been your greatest highlights and accolades over the years? Last year was my highest amount of sales in the one year. Every day is a highlight when you are helping someone buy or sell a house. It’s always a lovely surprise to have a previous vendor call you to sell their house again. Having been in the industry now for over 6 years, I have met some amazing people and built a rapport for repeat business.

LICENSED REAL ESTATE AGENT, LICENSED STOCK AND STATION AGENT, ACCREDITED AUCTIONEER

YEARS, 5 MONTHS IN THE INDUSTRY

THE EDGE PROPERTY SALES CONSULTANT / LICENSED REAL ESTATE AGENT 13 YEARS IN THE INDUSTRY

Can you tell us about how you became a real estate agent? I previously worked in the automotive industry but the desire to stay on the tools was fading so I commenced studying a Diploma in Property Valuation. I was fortunate to be given an opportunity to enter the real estate industry and started my career as a Property Manager. While property management was never the end goal, it was still a valued experience that further enhanced my knowledge and skills across the entire property industry. Once making the switch to sales I immediately knew this was the long term career for me and I’ve really prospered since joining The Edge Property Agency.

You have sold over $40 million of local real estate in the past 12 months - what do you put your success down to? I believe my success can be attributed to a number of things; having a positive attitude, strong work ethic, clear communication, great market knowledge and simply doing the right thing by people. If you stay true to your values and work hard the results will naturally follow. A large percentage of my business comes from repeat clients and referrals which is humbling and very reassuring. What do you love most about your job and what keeps you motivated and passionate? I love the variety that real estate offers. Every property is unique and I’ve met some really great people from all walks of life. I genuinely get a buzz out of each and every sale and the team environment and culture at The Edge is incredibly positive and fun to be a part of.

GRANT LARSEN

THE EDGE PROPERTY

LICENSED REAL ESTATE AGENT

STOCK & STATION AGENT, AUCTIONEER, SALES CONSULTANT

OVER 25 YEARS IN THE INDUSTRY

THE EDGEC

an you tell us about how you came to be a real estate agent? Prior to moving from NZ to Coffs Harbour in 1994, I spent 20 years in the building industry, in both commercial and residential sectors. My last role in NZ was General Manager of an International Building Company. For the first 3 years in Coffs Harbour, I was the local Branch Manager for the Williams River Steel Group, before being invited to join the real estate industry. I was with NSW Real Estate for 24 years, before that business was amalgamated with The Edge Property Agency in 2021.

Can you tell us about your role? I see myself as a facilitator, putting people and properties together and then helping to guide and advise them so they can make their own strong decisions.

What do you think is important to be successful in this industry? A complete understanding of the local market and knowledge of the area. To provide honest and valuable advice to all my sellers and buyers.

What are your goals moving forward with your career? Simply to provide the best service I can to all my clients.

What have been your greatest highlights and accolades over the years? In 2016 I had the honour of being named a Top Agent in Australia, by Top Agent Magazine, the premier real estate magazine, featuring the most reputable agents from around the world.

MURRAY ROBERTSON

THE EDGE PROPERTY SALES CONSULTANT/LICENSED REAL ESTATE AGENT

7.5 YEARS IN THE INDUSTRY

Can you tell us about how you came to be a real estate agent? It was during my seven years as a Media Consultant, that I first met Jason and Mark from The Edge. We worked together to develop marketing strategies to ultimately position The Edge as the leading real estate company on the Coffs Coast. Over the course of this relationship, Jason had extended an open invitation to join the sales team at The Edge. Let’s call it a seven-year itch in April 2015, and I made the transition from media to real estate and haven’t looked back.

Can you tell us about your role? Some key elements of my role are market analysis, property appraisals, marketing, sourcing and introducing buyers, maintaining a strong database, arranging inspections, negotiating sales, and liaising with conveyancers/solicitors and other agencies as required. In this role, I strive to provide prompt, reliable and courteous communication, transparent feedback, and unbiased, well-informed market advice. My aim for each of my clients is to make the buying and selling process as smooth as possible.

THE EDGE

What do you think is important to be successful in this industry? Importantly, you must love what you do and be fully invested in achieving the best outcome for your clients. I believe that listening and gaining a true understanding of your clients’ needs, along with an honest and courteous approach is the key to success in this industry.

What are your goals moving forward with your career? It is an exciting time to be in real estate on the Coffs Coast. From our perfect climate, beautiful beaches, National Parks and lifestyle to the continued growth in infrastructure, including the Coffs Harbour Bypass Project, the secret is out. My goal is to continue to grow as the Coffs Coast continues to reach its full potential.

TAMMI

THE EDGE PROPERTY

SALES CONSULTANT – LICENSED REAL ESTATE AGENT 25 YEARS IN THE INDUSTRY

Can you tell us about how you came to be a real estate agent? Whenever I am asked this question, my response is that I was born into the real estate profession. My father, Rodger Pryce, returned our family from Sydney, back to Coffs Harbour in 1980 to open the Elders Real Estate franchise. Since starting my career at 17, I have progressed through various positions, from Property Management to Marketing and Sales.

What do you think is important to be successful in this industry? To be successful in this industry, empathy is a key attribute, combined with a strong work ethic, a genuine interest and a strong desire to help others. The selling and buying of property is one of the most important decisions we make, and as an agent, we need to understand the needs and the objectives of those who we are engaged to help, always being mindful of how best we can assist them throughout the process.

What have been your greatest highlights and accolades over the years? The highlight of my life to date, has been meeting my husband in Sydney 13 years ago and moving back to Coffs, buying our own piece of paradise and raising our 2 beautiful boys. My career highlight was working in the Eastern Suburbs of Sydney at Double Bay, for one of Australia’s most successful real estate agents, Bill Malouf, learning invaluable negotiating and people skills. There is no place like home, so returning to Coffs, is proving to be the right move, selling the benefits of this region understandably, is something I do very naturally.

TOM SULLIVAN

THE

PROPERTY

ow long have you been selling real estate? I joined the real estate industry in 2010, selling property from Urunga to Arrawarra Headland in that time. Living in Sawtell and with our office in Coffs Harbour, most of my work tends to be in Coffs and towards the south side of town.

What do you think is important to be successful in this The role requires a skillset of solid communication and a great deal of empathy and understanding. From our customer’s point of view, buying and selling a property is always an emotional process!

I am quite systematic in my approach to real estate. Over the years I have committed a great deal of time into training & development, and have established a system that has proven to consistently achieve a

I think it is the simple details that are important, do what you say you are going to do, return a phone call, and give honest advice and good old fashioned service. If you treat people well and provide a positive service experience, then the results will follow. What do you enjoy about the real estate industry? I think it is the people who make the job enjoyable. We meet many different people and come across all types of personalities which makes every day interesting. I also tend to build a strong relationship with my clients and some of my closest friends are people that I have met

Thanks to technology I am also able to work from anywhere with a laptop and an iPhone, although this also makes it hard to take

I love that the office changes every day. I can be in a small suburban unit in the morning, and then off to a multi-milliondollar beachfront property in the afternoon. What have been your greatest highlights and accolades

Agent of the Year – Sawtell (2016, 2017, 2020, 2022)

Top 5 Agent – Coffs Coast (2018, 2020, 2021)

JAZMINE HUGHES

THE EDGE PROPERTY SALES AGENT

5 YEARS IN THE INDUSTRY

Can you tell us about how you came to be a real estate agent? I was a small property developer, business owner and investor with my husband. Together we designed, built, renovated and sold properties. I enjoyed the experience so much I wanted to be more involved in the industry. My previous experiences have also given me a great understanding of the investment process, which in turn gives me great insight into the investor based enquiries I receive.

THE EDGE

Can you tell us about your role? In my role I think the most important part is always in the best interest of our clients to exercise due care, skill and diligence in performing the listing and sales processes. We also need to be clear and honest, not make misrepresentations and to have good negotiation skills.

What do you think is important to be successful in this industry? To be successful you need to be understanding of the client’s situation and trustworthy. You also need to be hard working mentally and physically as the position requires you to be dedicated. You need to be available and always ready to assist. Keeping your communication with your vendors and buyers is critical, as you navigate both parties through the sale process to settlement.

What are your goals moving forward with your career? Keeping a work life home life balance while ensuring that I’m satisfied that I have given my full honest attention to my clients, especially in relation to getting the best price for their properties . As well as keeping them informed and updated while also ensuring that I’m there to help the buyers through the sale process.