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Elite E li S Standards at Elders Port Macquarie
Due to the recent awards and success of Elders during 2012, we spoke with Robyn Gleeson and Bill Bodkin about the key to staying amongst the top performing real estate teams in the nation.
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hy is Elders Port Macquarie unique, and how would you describe your point of difference amongst the industry similarities? Our business is unique for more than one reason, and earning ‘Elite’ status for the past three years in succession is just an example. Elders Head office measures many key performing indicators on all facets of our business throughout the year, to ensure we are consistently operating on top of our game. We also subscribe to Best Practice, which sets benchmarks for all aspects of a real estate business. Even though you are one of the largest real estate businesses on the Mid North Coast of NSW, how do you ensure you offer personalised customer service and benefits for your clients? Yes, we are a large business and employ 24 talented real estate professionals. We adhere to the theory of the same staff per property ratio as if we were a small business; in fact, we are over the recommended staffing levels according to industry standards. Being a large business has its many benefits, including the necessity to have systems, procedures and checklists in place to ensure quality services to our valued clients is very much personalised. Our clients appreciate the attention to details.
It’s also beneficial to our clients to receive broad branding exposure and access to the majority of potential tenants and buyers in the market place. Elders Port Macquarie is ranked the No.1, by creating a most visited Elders website Being a large business has its ing significant point nationally, with an average of clud many benefits, inhave of difference with 30,000 visits per month and the necessity to ures and property consumers No.1, in the total number of systems, proced e to in their local area,” lettings for NSW/ACT. ac pl checklists in ices to rv se ity said Robert Bevan al Elders Port Macquarie is qu re ensu s is very OAM General renowned for having a our valued cliented. ” much personalis Manager of Best large database of rental Practice. properties and excelling in this Accreditation is only area of the business ... there are awarded to an agency which many other aspects and services that has available a written Guarantee of also deserve some recognition? Service and complies with top 10% levels of Our office offers a full range of real estate performance in each of the following client services, including holiday accommodation, focused categories: 1. Customer Service 2. plus a highly skilled and experienced sales Standards of Professional Conduct and Ethical team comprising 5 fully licensed agents, 2 of Behaviour 3. Employee Training and Support whom are licensed auctioneers. They list and 4. Business Management. sell residential houses, land and units, along The Result: property consumers receive the with commercial and industrial property. They level of service they demand and deserve. are dynamic performers and very successful in In a competitive industry like real estate, their fields. how big a role do your personal ethics Explain the meaning of your recently play in the business? awarded title ‘Best Practice Accreditation’ We are both long standing well known local – what benefits does this have for your identities, and we believe the reputation of our customers? business is a reflection of ourselves personally. Accredited Best Practice agents “are We, as leaders, both share similar ethics and distancing themselves from their competitors
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high business standards and subscribe to the theory of being ‘comfortable and true to ourselves, our clients and staff’. Brendan Whipps, National Franchise Manager of Elders Real Estate said: “Elders Port Macquarie is one of our flagship offices. Their commitment to real estate business excellence and constant improvement is evidenced by their numerous awards and recognition over the years. The foundation stone of any successful business is leadership, and clearly we are very proud to have Bill and Robyn as the franchisees for Port Macquarie. Their team do an outstanding job in property management, sales and general agency every day. They keep the Elders brand polished, and for that we thank and congratulate them on their success.” Bill and Robyn would like to congratulate the Elders team and their families for their support in making 2012 a very successful year. They would also like to thank their valued and loyal clients for their support, which kept them motivated to achieve the success and recognition they have obtained over the past few years.
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