Speakers
Dominic Edmunds
Kevin Edwards
Founder & President for SaleCycle
Strategy Director for Affiliate Window
@SaleCycle
@AffWin
In his own words, Dominic is a digital fanatic, a data diver, a self-confessed spreadsheet lover, part time geek and full-time entrepreneur. As the founder of SaleCycle (the industry leading remarketing solution), Dominic uses his extensive experience in email, display and performance marketing to increase client revenues and maximise ROI.
A veteran of affiliate marketing, Kevin has worked network side for eight years. As Strategy Director at the UK’s largest performance network he is responsible for helping clients better understand their data as well as conducting research into the affiliate space. Having completed a stint as the Chair of the IAB’s Affiliate Marketing Council in 2010 Kevin retains his involvement, heading up the AMC’s Best Practice Committee.
Sergio Falletti
Tim Elkington
Mobile Business Consultant for DigitasLBi
Director Of Research And Strategy for IAB UK
@sergiofalletti
@IABUK
Sergio works across brands including E.ON Energy, Cunard, Honda, Sony and PremierInn, creating and implementing mobile strategies as an integral part of DigitasLBi’s creative and technology blend. With over 18 years of experience in digital, Sergio joined DigitasLBi in 2012 from mobile app specialist Future Platforms, where he was co-owner and commercial director.
Tim is responsible for all research projects at the IAB and represents the IAB in wider industry projects such as UKOM. Previously, Tim worked in the online recruitment space - founding, running and selling an online agency. Before that Tim gained digital experience at Workthing.com and was part of the team that launched the original Guardian Unlimited network of sites.
Mark Emmett
Emma Falkner
CIO for ResponseTap
Head Of Online Sales for Quidco
@ResponseTap
@quidco
Using data-backed decisions Mark helps lead development of the product portfolio to add greater value to clients. He is an advocate of "putting data at the heart of what you do" who truly believes in the value of utilising customer insight and understanding to drive a business forward. Mark has a strong history of success in analytics and data management, and has worked for leading UK and international companies.
Emma Falkner is Head of Online Sales at Quidco. Quidco is the largest cashback site in the UK, with it's 3.5 million members generating over £800 million of revenue for its 3,700 retailers last year. The 12 strong Client Services Team helps to support the individual merchants, networks and agencies get the most from their experience on Quidco – building relationships, strategies, campaigns and insight for our partners and Emma's been in the thick of it for almost five years.
More information available at: performancemarketinginsights.com
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